By Michael Hart

Gene Marks will lead an education session at the 2016 SEMA Show entitled, “Five Ways to Increase Your Cash Flow for 2017.”

The first question most small- or even medium-sized business owners ask themselves each morning when they get to work is “how much cash do we have on hand to pay bills and employees at the end of the week and to drop to our bottom line?” The second question is usually “how can we get more of it?”

“I have yet to encounter a business owner who is not interested in increasing their cash flow,” said Gene Marks, who will lead an education session at the 2016 SEMA Show entitled, “Five Ways to Increase Your Cash Flow for 2017.”

Marks is a CPA whose clients are small- to medium-sized businesses and writes regularly for The Washington Post, Huffington Post, Inc. magazine and Entrepeneur.com. He will cover the important ways in which business owners can improve their cash-flow position, including the latest best practices, methods and ideas on how to reduce expenses, build profits, boost bottom lines and generate more cash.

“This is not a marketing or sales conversation,” Marks said.

The SEMA Show offers plenty of conference sessions on those topics.

“This is a straightforward operations conversation,” he said of the session that will take place Monday, October 31, at 1:00 p.m. “I’m a CPA and this will be coming from the standpoint of an accounting guy and what my clients are doing to increase their cash flow.”

Along with methods and ideas, Marks will talk about some of the latest internal operations technologies that can help business owners run their businesses more efficiently and, again, generate more cash flow.

“There are certain cool technologies out there that a lot of people in the automotive business will be very interested to hear about,” he said. “We’re supposed to be navigating the ship, looking ahead, watching the horizon for potential storms and reacting appropriately to ensure that we stay on course, right?” Marks added, “This is where you’ll find out how to do just that.”

Seating will be limited, so sign up today.

For complete information on all the 2016 SEMA Show education tracks, visit SEMA Show Education.

By Michael Hart

Gene Marks will lead an education session at the 2016 SEMA Show entitled, “Five Ways to Increase Your Cash Flow for 2017.”

The first question most small- or even medium-sized business owners ask themselves each morning when they get to work is “how much cash do we have on hand to pay bills and employees at the end of the week and to drop to our bottom line?” The second question is usually “how can we get more of it?”

“I have yet to encounter a business owner who is not interested in increasing their cash flow,” said Gene Marks, who will lead an education session at the 2016 SEMA Show entitled, “Five Ways to Increase Your Cash Flow for 2017.”

Marks is a CPA whose clients are small- to medium-sized businesses and writes regularly for The Washington Post, Huffington Post, Inc. magazine and Entrepeneur.com. He will cover the important ways in which business owners can improve their cash-flow position, including the latest best practices, methods and ideas on how to reduce expenses, build profits, boost bottom lines and generate more cash.

“This is not a marketing or sales conversation,” Marks said.

The SEMA Show offers plenty of conference sessions on those topics.

“This is a straightforward operations conversation,” he said of the session that will take place Monday, October 31, at 1:00 p.m. “I’m a CPA and this will be coming from the standpoint of an accounting guy and what my clients are doing to increase their cash flow.”

Along with methods and ideas, Marks will talk about some of the latest internal operations technologies that can help business owners run their businesses more efficiently and, again, generate more cash flow.

“There are certain cool technologies out there that a lot of people in the automotive business will be very interested to hear about,” he said. “We’re supposed to be navigating the ship, looking ahead, watching the horizon for potential storms and reacting appropriately to ensure that we stay on course, right?” Marks added, “This is where you’ll find out how to do just that.”

Seating will be limited, so sign up today.

For complete information on all the 2016 SEMA Show education tracks, visit SEMA Show Education.

By Michael Hart

Gene Marks will lead an education session at the 2016 SEMA Show entitled, “Five Ways to Increase Your Cash Flow for 2017.”

The first question most small- or even medium-sized business owners ask themselves each morning when they get to work is “how much cash do we have on hand to pay bills and employees at the end of the week and to drop to our bottom line?” The second question is usually “how can we get more of it?”

“I have yet to encounter a business owner who is not interested in increasing their cash flow,” said Gene Marks, who will lead an education session at the 2016 SEMA Show entitled, “Five Ways to Increase Your Cash Flow for 2017.”

Marks is a CPA whose clients are small- to medium-sized businesses and writes regularly for The Washington Post, Huffington Post, Inc. magazine and Entrepeneur.com. He will cover the important ways in which business owners can improve their cash-flow position, including the latest best practices, methods and ideas on how to reduce expenses, build profits, boost bottom lines and generate more cash.

“This is not a marketing or sales conversation,” Marks said.

The SEMA Show offers plenty of conference sessions on those topics.

“This is a straightforward operations conversation,” he said of the session that will take place Monday, October 31, at 1:00 p.m. “I’m a CPA and this will be coming from the standpoint of an accounting guy and what my clients are doing to increase their cash flow.”

Along with methods and ideas, Marks will talk about some of the latest internal operations technologies that can help business owners run their businesses more efficiently and, again, generate more cash flow.

“There are certain cool technologies out there that a lot of people in the automotive business will be very interested to hear about,” he said. “We’re supposed to be navigating the ship, looking ahead, watching the horizon for potential storms and reacting appropriately to ensure that we stay on course, right?” Marks added, “This is where you’ll find out how to do just that.”

Seating will be limited, so sign up today.

For complete information on all the 2016 SEMA Show education tracks, visit SEMA Show Education.

By Della Domingo

One of the Virtual Reality Driving Experiences at the SEMA Show will allow Showgoers a chance to sit in the cockpit of the 850hp Trophy Truck with Baja 1000 champion Rob MacCachren.

The hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video will take center stage at the 2016 SEMA Show, where Showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting, 360-degree video and fully immersive VR and AR experiences, the SEMA VR Experience will be located in SEMA Central—one of the top locations of the SEMA Show found in the Grand Lobby of the Las Vegas Convention Center.

One of the highlights of the SEMA VR Experience is a captivating 360-degree video presentation of the Diamond Bar, California-based SEMA Garage, including a tour of the Installation Center, Emissions Lab, Photo Studio, 3D scanner and 3D printer and more. The complete SEMA VR Experience will include:

• Live 360-degree Video Broadcast Demonstration: With special cameras placed around the SEMA Show, see how 360-degree video can enhance live social-media event broadcasts.
• SEMA Garage 360-degree Video Tour: Join “Overhaulin’s” Adrienne Janic “AJ” as she virtually transports you to a complete tour of the 15,000-sq.-ft. SEMA Garage facility.
• VR Driver Experience: Immerse yourself in a tire-test driving experience with virtual instructors by your side, or sit in the middle of the action with ambassadors from the worlds of professional road racing, off-road racing, water skiing and bass fishing. You will also be able to sit in the cockpit of an 850 Horsepower Trophy Truck with Baja 1000 champion Rob MacCachren.
• Augmented Reality Parts Catalog Demonstration: Using sophisticated viewing technology, see how a parts catalog can come to life, with 3D holograms of parts literally floating off the catalog pages.
• Augmented Reality Car Customization Demonstration: Using new AR technology, see a fullsize sports car come to life before your eyes, and have the opportunity to select body color, racing stripes, wheels/tires and other modifications in virtual reality.

“The SEMA Garage 360-degree video tour is a great reason in and of itself to check out all of the cutting-edge demonstrations at the SEMA VR Experience,” said Peter MacGillivray, SEMA vice president of communications and events. “The added bonus is that SEMA Showgoers will be able to experience how virtual reality and augmented reality work, and learn how these new experiential video technologies can benefit their bottom line.”

VR and related technology, such as augmented reality, which powers Pokeman Go, are quickly being used as sales tools and influencing customer behavior. Businesses are able to use VR to tell stories and create deep, meaningful experiences. Showgoers can experience this amazing new video technology by visiting the SEMA VR Experience, located at SEMA Central during the SEMA Show, November 1–4, 2016, in Las Vegas. 

By Della Domingo

One of the Virtual Reality Driving Experiences at the SEMA Show will allow Showgoers a chance to sit in the cockpit of the 850hp Trophy Truck with Baja 1000 champion Rob MacCachren.

The hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video will take center stage at the 2016 SEMA Show, where Showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting, 360-degree video and fully immersive VR and AR experiences, the SEMA VR Experience will be located in SEMA Central—one of the top locations of the SEMA Show found in the Grand Lobby of the Las Vegas Convention Center.

One of the highlights of the SEMA VR Experience is a captivating 360-degree video presentation of the Diamond Bar, California-based SEMA Garage, including a tour of the Installation Center, Emissions Lab, Photo Studio, 3D scanner and 3D printer and more. The complete SEMA VR Experience will include:

• Live 360-degree Video Broadcast Demonstration: With special cameras placed around the SEMA Show, see how 360-degree video can enhance live social-media event broadcasts.
• SEMA Garage 360-degree Video Tour: Join “Overhaulin’s” Adrienne Janic “AJ” as she virtually transports you to a complete tour of the 15,000-sq.-ft. SEMA Garage facility.
• VR Driver Experience: Immerse yourself in a tire-test driving experience with virtual instructors by your side, or sit in the middle of the action with ambassadors from the worlds of professional road racing, off-road racing, water skiing and bass fishing. You will also be able to sit in the cockpit of an 850 Horsepower Trophy Truck with Baja 1000 champion Rob MacCachren.
• Augmented Reality Parts Catalog Demonstration: Using sophisticated viewing technology, see how a parts catalog can come to life, with 3D holograms of parts literally floating off the catalog pages.
• Augmented Reality Car Customization Demonstration: Using new AR technology, see a fullsize sports car come to life before your eyes, and have the opportunity to select body color, racing stripes, wheels/tires and other modifications in virtual reality.

“The SEMA Garage 360-degree video tour is a great reason in and of itself to check out all of the cutting-edge demonstrations at the SEMA VR Experience,” said Peter MacGillivray, SEMA vice president of communications and events. “The added bonus is that SEMA Showgoers will be able to experience how virtual reality and augmented reality work, and learn how these new experiential video technologies can benefit their bottom line.”

VR and related technology, such as augmented reality, which powers Pokeman Go, are quickly being used as sales tools and influencing customer behavior. Businesses are able to use VR to tell stories and create deep, meaningful experiences. Showgoers can experience this amazing new video technology by visiting the SEMA VR Experience, located at SEMA Central during the SEMA Show, November 1–4, 2016, in Las Vegas. 

By Della Domingo

One of the Virtual Reality Driving Experiences at the SEMA Show will allow Showgoers a chance to sit in the cockpit of the 850hp Trophy Truck with Baja 1000 champion Rob MacCachren.

The hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video will take center stage at the 2016 SEMA Show, where Showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting, 360-degree video and fully immersive VR and AR experiences, the SEMA VR Experience will be located in SEMA Central—one of the top locations of the SEMA Show found in the Grand Lobby of the Las Vegas Convention Center.

One of the highlights of the SEMA VR Experience is a captivating 360-degree video presentation of the Diamond Bar, California-based SEMA Garage, including a tour of the Installation Center, Emissions Lab, Photo Studio, 3D scanner and 3D printer and more. The complete SEMA VR Experience will include:

• Live 360-degree Video Broadcast Demonstration: With special cameras placed around the SEMA Show, see how 360-degree video can enhance live social-media event broadcasts.
• SEMA Garage 360-degree Video Tour: Join “Overhaulin’s” Adrienne Janic “AJ” as she virtually transports you to a complete tour of the 15,000-sq.-ft. SEMA Garage facility.
• VR Driver Experience: Immerse yourself in a tire-test driving experience with virtual instructors by your side, or sit in the middle of the action with ambassadors from the worlds of professional road racing, off-road racing, water skiing and bass fishing. You will also be able to sit in the cockpit of an 850 Horsepower Trophy Truck with Baja 1000 champion Rob MacCachren.
• Augmented Reality Parts Catalog Demonstration: Using sophisticated viewing technology, see how a parts catalog can come to life, with 3D holograms of parts literally floating off the catalog pages.
• Augmented Reality Car Customization Demonstration: Using new AR technology, see a fullsize sports car come to life before your eyes, and have the opportunity to select body color, racing stripes, wheels/tires and other modifications in virtual reality.

“The SEMA Garage 360-degree video tour is a great reason in and of itself to check out all of the cutting-edge demonstrations at the SEMA VR Experience,” said Peter MacGillivray, SEMA vice president of communications and events. “The added bonus is that SEMA Showgoers will be able to experience how virtual reality and augmented reality work, and learn how these new experiential video technologies can benefit their bottom line.”

VR and related technology, such as augmented reality, which powers Pokeman Go, are quickly being used as sales tools and influencing customer behavior. Businesses are able to use VR to tell stories and create deep, meaningful experiences. Showgoers can experience this amazing new video technology by visiting the SEMA VR Experience, located at SEMA Central during the SEMA Show, November 1–4, 2016, in Las Vegas. 

By Della Domingo

One of the Virtual Reality Driving Experiences at the SEMA Show will allow Showgoers a chance to sit in the cockpit of the 850hp Trophy Truck with Baja 1000 champion Rob MacCachren.

The hottest trends in Virtual Reality (VR) video and Augmented Reality (AR) video will take center stage at the 2016 SEMA Show, where Showgoers can view a series of automotive-themed experiential demonstrations and learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. Featuring live VR broadcasting, 360-degree video and fully immersive VR and AR experiences, the SEMA VR Experience will be located in SEMA Central—one of the top locations of the SEMA Show found in the Grand Lobby of the Las Vegas Convention Center.

One of the highlights of the SEMA VR Experience is a captivating 360-degree video presentation of the Diamond Bar, California-based SEMA Garage, including a tour of the Installation Center, Emissions Lab, Photo Studio, 3D scanner and 3D printer and more. The complete SEMA VR Experience will include:

• Live 360-degree Video Broadcast Demonstration: With special cameras placed around the SEMA Show, see how 360-degree video can enhance live social-media event broadcasts.
• SEMA Garage 360-degree Video Tour: Join “Overhaulin’s” Adrienne Janic “AJ” as she virtually transports you to a complete tour of the 15,000-sq.-ft. SEMA Garage facility.
• VR Driver Experience: Immerse yourself in a tire-test driving experience with virtual instructors by your side, or sit in the middle of the action with ambassadors from the worlds of professional road racing, off-road racing, water skiing and bass fishing. You will also be able to sit in the cockpit of an 850 Horsepower Trophy Truck with Baja 1000 champion Rob MacCachren.
• Augmented Reality Parts Catalog Demonstration: Using sophisticated viewing technology, see how a parts catalog can come to life, with 3D holograms of parts literally floating off the catalog pages.
• Augmented Reality Car Customization Demonstration: Using new AR technology, see a fullsize sports car come to life before your eyes, and have the opportunity to select body color, racing stripes, wheels/tires and other modifications in virtual reality.

“The SEMA Garage 360-degree video tour is a great reason in and of itself to check out all of the cutting-edge demonstrations at the SEMA VR Experience,” said Peter MacGillivray, SEMA vice president of communications and events. “The added bonus is that SEMA Showgoers will be able to experience how virtual reality and augmented reality work, and learn how these new experiential video technologies can benefit their bottom line.”

VR and related technology, such as augmented reality, which powers Pokeman Go, are quickly being used as sales tools and influencing customer behavior. Businesses are able to use VR to tell stories and create deep, meaningful experiences. Showgoers can experience this amazing new video technology by visiting the SEMA VR Experience, located at SEMA Central during the SEMA Show, November 1–4, 2016, in Las Vegas. 

By Becca Butler

SEMA Show vehicle builders will take center stage in the third annual SEMA Battle of the Builders competition taking place following the close of the 2016 SEMA Show. Introduced in 2014 to recognize and celebrate proven vehicle builders in all market segments, including hot rod, off-road and sport compact, the SEMA Battle of the Builders is considered to be the ultimate builder competition and is still accepting applications.

As in previous years, candidates for top honors will be selected and announced during the 2016 SEMA Show in Las Vegas. The competition will also be televised nationwide on the Velocity Network. New for 2016 is a special recognition program for builders under the age of 35. Participants who enter and qualify as a “Young Gun” will receive additional exposure through their participation in the overall competition.

“The Young Guns Program allows us to shine the spotlight on up-and-coming builders who have demonstrated that they can compete with industry veterans and icons,” said Chris Kersting, SEMA’s president and CEO. “These young builders, just like all the builders from the SEMA Show, have already proven themselves simply by having a vehicle at the SEMA Show. There is no question that they are amazing builders. The SEMA Battle of the Builders competition allows us to celebrate their talents and share them with the rest of the world.”

Industry experts RJ deVera, David Freiburger and Fred Williams are confirmed as judges for the competition. They will narrow the list of entries down to the Top 10, who will be announced during the week of the SEMA Show. The 10 finalists will then take over and evaluate one another’s vehicles, before the ultimate winner is announced Friday, November 4, at SEMA Ignited—the official SEMA Show after-party that is open to the general public.

For details on last year’s competition and winner, or to enter the 2016 SEMA Battle of the Builders, visit www.semashow.com/botb.

By Becca Butler

SEMA Show vehicle builders will take center stage in the third annual SEMA Battle of the Builders competition taking place following the close of the 2016 SEMA Show. Introduced in 2014 to recognize and celebrate proven vehicle builders in all market segments, including hot rod, off-road and sport compact, the SEMA Battle of the Builders is considered to be the ultimate builder competition and is still accepting applications.

As in previous years, candidates for top honors will be selected and announced during the 2016 SEMA Show in Las Vegas. The competition will also be televised nationwide on the Velocity Network. New for 2016 is a special recognition program for builders under the age of 35. Participants who enter and qualify as a “Young Gun” will receive additional exposure through their participation in the overall competition.

“The Young Guns Program allows us to shine the spotlight on up-and-coming builders who have demonstrated that they can compete with industry veterans and icons,” said Chris Kersting, SEMA’s president and CEO. “These young builders, just like all the builders from the SEMA Show, have already proven themselves simply by having a vehicle at the SEMA Show. There is no question that they are amazing builders. The SEMA Battle of the Builders competition allows us to celebrate their talents and share them with the rest of the world.”

Industry experts RJ deVera, David Freiburger and Fred Williams are confirmed as judges for the competition. They will narrow the list of entries down to the Top 10, who will be announced during the week of the SEMA Show. The 10 finalists will then take over and evaluate one another’s vehicles, before the ultimate winner is announced Friday, November 4, at SEMA Ignited—the official SEMA Show after-party that is open to the general public.

For details on last year’s competition and winner, or to enter the 2016 SEMA Battle of the Builders, visit www.semashow.com/botb.

By Becca Butler

SEMA Show vehicle builders will take center stage in the third annual SEMA Battle of the Builders competition taking place following the close of the 2016 SEMA Show. Introduced in 2014 to recognize and celebrate proven vehicle builders in all market segments, including hot rod, off-road and sport compact, the SEMA Battle of the Builders is considered to be the ultimate builder competition and is still accepting applications.

As in previous years, candidates for top honors will be selected and announced during the 2016 SEMA Show in Las Vegas. The competition will also be televised nationwide on the Velocity Network. New for 2016 is a special recognition program for builders under the age of 35. Participants who enter and qualify as a “Young Gun” will receive additional exposure through their participation in the overall competition.

“The Young Guns Program allows us to shine the spotlight on up-and-coming builders who have demonstrated that they can compete with industry veterans and icons,” said Chris Kersting, SEMA’s president and CEO. “These young builders, just like all the builders from the SEMA Show, have already proven themselves simply by having a vehicle at the SEMA Show. There is no question that they are amazing builders. The SEMA Battle of the Builders competition allows us to celebrate their talents and share them with the rest of the world.”

Industry experts RJ deVera, David Freiburger and Fred Williams are confirmed as judges for the competition. They will narrow the list of entries down to the Top 10, who will be announced during the week of the SEMA Show. The 10 finalists will then take over and evaluate one another’s vehicles, before the ultimate winner is announced Friday, November 4, at SEMA Ignited—the official SEMA Show after-party that is open to the general public.

For details on last year’s competition and winner, or to enter the 2016 SEMA Battle of the Builders, visit www.semashow.com/botb.