This is the upcoming Ford Adventurer compact SUV.

Ford will fill out its SUV lineup with the introduction of an Escape-based crossover that’s made more rugged and styled similarly to the upcoming Bronco SUV. Called “Baby Bronco” or “Scout,” it's tipped to be given the Adventurer nameplate for the ’21 model year.

Little is known about the small “Bronco,” other than it will use mechanicals from the ’20 Escape. Expect it to be larger than a Jeep Renegade, but boast similar levels of off-road capability and come with five doors. A lineup of turbocharged four- and possibly three-cylinder engines are expected, as well as some type of hybrid or plug-in version. Front-wheel-drive will likely be the standard drivetrain, however.

Expect to see baby Adventurer sometime next year.

Photo credit: Brian Williams, SpiedBilde

This is the upcoming Ford Adventurer compact SUV.

Ford will fill out its SUV lineup with the introduction of an Escape-based crossover that’s made more rugged and styled similarly to the upcoming Bronco SUV. Called “Baby Bronco” or “Scout,” it's tipped to be given the Adventurer nameplate for the ’21 model year.

Little is known about the small “Bronco,” other than it will use mechanicals from the ’20 Escape. Expect it to be larger than a Jeep Renegade, but boast similar levels of off-road capability and come with five doors. A lineup of turbocharged four- and possibly three-cylinder engines are expected, as well as some type of hybrid or plug-in version. Front-wheel-drive will likely be the standard drivetrain, however.

Expect to see baby Adventurer sometime next year.

Photo credit: Brian Williams, SpiedBilde

This is the upcoming Ford Adventurer compact SUV.

Ford will fill out its SUV lineup with the introduction of an Escape-based crossover that’s made more rugged and styled similarly to the upcoming Bronco SUV. Called “Baby Bronco” or “Scout,” it's tipped to be given the Adventurer nameplate for the ’21 model year.

Little is known about the small “Bronco,” other than it will use mechanicals from the ’20 Escape. Expect it to be larger than a Jeep Renegade, but boast similar levels of off-road capability and come with five doors. A lineup of turbocharged four- and possibly three-cylinder engines are expected, as well as some type of hybrid or plug-in version. Front-wheel-drive will likely be the standard drivetrain, however.

Expect to see baby Adventurer sometime next year.

Photo credit: Brian Williams, SpiedBilde

This is the upcoming Ford Adventurer compact SUV.

Ford will fill out its SUV lineup with the introduction of an Escape-based crossover that’s made more rugged and styled similarly to the upcoming Bronco SUV. Called “Baby Bronco” or “Scout,” it's tipped to be given the Adventurer nameplate for the ’21 model year.

Little is known about the small “Bronco,” other than it will use mechanicals from the ’20 Escape. Expect it to be larger than a Jeep Renegade, but boast similar levels of off-road capability and come with five doors. A lineup of turbocharged four- and possibly three-cylinder engines are expected, as well as some type of hybrid or plug-in version. Front-wheel-drive will likely be the standard drivetrain, however.

Expect to see baby Adventurer sometime next year.

Photo credit: Brian Williams, SpiedBilde

This is the upcoming Ford Adventurer compact SUV.

Ford will fill out its SUV lineup with the introduction of an Escape-based crossover that’s made more rugged and styled similarly to the upcoming Bronco SUV. Called “Baby Bronco” or “Scout,” it's tipped to be given the Adventurer nameplate for the ’21 model year.

Little is known about the small “Bronco,” other than it will use mechanicals from the ’20 Escape. Expect it to be larger than a Jeep Renegade, but boast similar levels of off-road capability and come with five doors. A lineup of turbocharged four- and possibly three-cylinder engines are expected, as well as some type of hybrid or plug-in version. Front-wheel-drive will likely be the standard drivetrain, however.

Expect to see baby Adventurer sometime next year.

Photo credit: Brian Williams, SpiedBilde

This is the upcoming Ford Adventurer compact SUV.

Ford will fill out its SUV lineup with the introduction of an Escape-based crossover that’s made more rugged and styled similarly to the upcoming Bronco SUV. Called “Baby Bronco” or “Scout,” it's tipped to be given the Adventurer nameplate for the ’21 model year.

Little is known about the small “Bronco,” other than it will use mechanicals from the ’20 Escape. Expect it to be larger than a Jeep Renegade, but boast similar levels of off-road capability and come with five doors. A lineup of turbocharged four- and possibly three-cylinder engines are expected, as well as some type of hybrid or plug-in version. Front-wheel-drive will likely be the standard drivetrain, however.

Expect to see baby Adventurer sometime next year.

Photo credit: Brian Williams, SpiedBilde

SEMA News—August 2019

INDUSTRY NEWS

By Fredy Ramirez

Hunter Engineering announced a new integration partnership with Dealer-FX and its ONE Platform service experience.

Hunter Engineering Announces Inspection Integration With Dealer-FX

Hunter Engineering announced a new integration partnership with Dealer-FX and its ONE Platform service experience. A service dashboard that provides control over dealership workflow and creates a more consistent process, ONE Platform is now compatible with Hunter inspection equipment, including Quick Check Drive, Quick Check and Quick Tread systems. The integration will reportedly give dealerships the opportunity to maximize service profits through alignment, tire and balancing sales while completing customer transparency through easy-to-understand reports.

American consumers spent more than ever modifying their vehicles, pushing retail spending on specialty-equipment parts to $44.6 billion.

Specialty-Equipment Retail Sales Hit New High of $44.6 Billion

Overall, 2018 proved to be a year of strength, resilience and growth for the automotive specialty-equipment industry. American consumers spent more than ever modifying their vehicles, pushing retail spending on specialty-equipment parts to $44.6 billion. SEMA projects that growth to continue in 2019, despite ongoing trade uncertainty. To learn more about the size and shape of the specialty-equipment market, download the new “2019 SEMA Market Report” from the SEMA website at www.sema.org.

Some insights from the report include:

• 27% of all dollars were spent upgrading and modifying pickups.
• 59% of specialty-equipment part sales are made in-store.
• A third of accessorizers are under the age of 30.
• More than 59 million passenger vehicles changed hands in 2018.

The “2019 SEMA Market Report” provides a comprehensive look at how the products sold by association companies are purchased and installed. It also contains information on parts buyers, key industry trends and forecasts, economic indicators and insights into the vehicles currently on the road.

Battery-Biz will launch an all-new line of Red Cross-branded roadside emergency kits and related accessories.

Battery-Biz Enters Brand Licensing Agreement With American Red Cross

Battery-Biz announced that it entered into a brand licensing agreement with the American Red Cross. Battery-Biz will launch an all-new line of Red Cross-branded roadside emergency kits and related accessories. The collection starts shipping this summer.

Under the agreement, Battery-Biz will have the right to sell Red Cross-branded roadside safety kits and related products through all major retail channels in the United States. First-aid components of Battery-Biz’ roadside emergency kits will be held to exacting specifications that are established by a panel comprised of doctors, volunteers and emergency preparedness experts who are appointed by the Red Cross. The initial assortment will include eight SKUs ranging in MSRP from $9.99 to $49.99. More product-specific details will be disclosed closer to the official launch this summer.

SEMA’s Young Executives Network partnered with the Alex Xydias Center for Automotive Arts to build a new Honda Talon UTV.

Young Executives Network Forms UTV Build Partnership With Alex Xydias Center for Automotive Arts

SEMA’s Young Executives Network (YEN) officially announced a UTV build partnership with the Alex Xydias Center for Automotive Arts (AXC). YEN leadership and SEMA staff met with AXC instructor Barney Harris and founder of the program Brian Suggs during a mock measuring session on the brand-new Honda Talon UTV build at the AXC garage in Pomona, California. Students and the instructor gave a tour of their workshop, where every tool was in its place, floors were clean and fun projects awaited the students.

The faculty and administration work hard to create a challenging atmosphere that will prepare students for futures in the automotive industry, but the influence goes beyond the hands-on work in the garage. Students are expected to successfully complete “prework” aimed to instill responsibility, punctuality and team building before starting work in the garage.

For updates, visit www.sema.org/utv-build.

David Freiburger joins us to talk about some of the current projects he has been working on and updates us on the joint venture with Velocity and the Motor Trend Group.

David Freiburger joins us to talk about some of the current projects he has been working on and updates us on the joint venture with Velocity and the Motor Trend Group.

By Fredy Ramirez

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Edelbrock E-Force Supercharger Edelbrock announces the release of its E-Force Superchargers. The supercharger is engineered to deliver maximum low-end torque and power boost while still providing excellent drivability. Available for both LS and LT1 engines, the supercharger is designed to allow for easy installation with minimal modifications. 888-799-1135 www.edelbrock.com PN: 15400
Mishimoto Subaru WRX Intercooler Mishimoto announces the release of its Top Mount Intercooler for ’15–’19 Subaru WRX. The intercooler is designed for optimal performance on vehicles using up to Stage Two tuning. The bar-and-plate core design is engineered for maximum cooling and minimal pressure drop. The intercooler is engineered to increase flow by 12%, core volume by 76%, and external fin surface area by 81%. 877-466-4744 www.mishimoto.com PN: MMTMIC-WRX-15X
MSD Atomic Billet Fuel Rails Holley announces the release of MSD Atomic Billet Fuel Rails for LS1/2/6, LS7, and LT1 engines. Developed specifically for MSD AirForce Manifolds, they're available in two versions—just the fuel rails themselves or in comprehensive kits with the rails, fuel fittings, O-ring fittings, mounting brackets, and all the hardware to plumb the system. MSD Atomic Billet Fuel Rails feature a black-anodized/bright-dip finish with laser-etched logos and a 5/8-in. fuel passage with the flow capacity to fuel high-horsepower applications. 866-464-6553 www.holley.com PN: 2721
Diesel Nitrous Kits Holley announces the release of the NOS Diesel Nitrous Kits. The kits are designed to add up to 75 hp. Available in kits with or without a mini two-stage controller and engineered to be compatible with Duramax, Power Stroke, and Cummins engines, they work with both stock and modified applications. The kits come complete with a 15-lb. nitrous bottle, bottle brackets, and a nitrous solenoid, feed line, all the electrical wiring, and detailed instructions. 866-464-6553 www.holley.com PN: 02521NOS
TI Automotive Brushless In-Tank Fuel Pump Kit Part TI Automotive introduces brushless an in-tank fuel pump kit. The kit is engineered support up to 1000hp applications. The kit includes TI Automotive’s in-tank brushless screw pump and a stand-alone pump controller with simple power and ground connectivity designed to provide optimal output of the in-tank screw pump. It also includes an inlet filter, wiring harness, instruction sheet, and wiring diagram to assist with user installation. 248-296-8000 www.tiautomotive.com PN: BKS1000
Edelbrock LS Series Coil Covers Satin Finish Edelbrock announces the release of LS Series Coil Covers. The coil covers are designed to eliminate the stock mounting brackets on transplanted LS1 engines by way of fitting coils directly to the underside of the Edelbrock cover. They are intended to create a clean under hood custom appearance and will not fit stock vehicle. 888-799-1135 www.edelbrock.com PN 4118805-388-1188