By SEMA News Editors

 

Exhibiting at the 2026 SEMA Show? Your official handbook for exhibitor success is now available online at exhibitor.semashow.com.

 

Exhibiting at the 2026 SEMA Show--November 3-6, Las Vegas--puts brands in front of thousands of qualified domestic and international buyers and the most influential members of the media from every segment of the specialty-equipment industry. (Still need a booth?).
 

To maximize ROI, exhibitors can utilize the Exhibitor Service Manual on semashow.com/exhibitor. The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department.
 

Below is a preview of the valuable resources to get exhibitors on the road to a successful 2026 SEMA Show.
 

Resources for 2026 SEMA Show Exhibitors 

 

 

1. Feature Vehicles

Found under "Vehicle/Car Display Opportunities," exhibitors can learn more about the rules, regulations and requirements for displaying a vehicle on the SEMA Show floor outside of a booth. The deadline to submit Feature Vehicle applications is Friday, July 31. An additional labor fee will be charged to vehicles unable to operate/require a vehicle tow. Click here to read up on the Feature Vehicle guidelines or submit an application. 

 

2. New Product Showcase

Found under "Marketing, Advertising & Sponsorships," exhibitors can submit products to the New Products Showcase--the top destination for buyers and media at the SEMA Show--to build brand awareness and generate leads. The first product entry is free for exhibitors, so it's a no-brainer to enter. Find more information on submitting a product, packaging or merchandising display and complete an application for a new or featured product.

 

3. Budget Checklist

Found under "About the Show," the SEMA Show budget checklist is an essential tool for all participating exhibitors, but especially first-timers. Calculate all confirmed and projected fees for everything from booth space; exhibit design and building; electrical; freight and material handling and related services; plus marketing and staff expenses.

 

4. Deadlines List

Found under "About the Show," the SEMA Show deadline checklist provides key dates for exhibitors, including deadlines and rate increases.

 

5. Contact Information

Contact information gives exhibitors a chance to contact Show organizers to help them succeed with categories like booth vehicles, feature vehicles, banquet tickets, the New Products Showcase, meeting rooms and more.

 

6. Parking at the SEMA Show

SEMA Show parking information is beneficial for exhibitors with trailers and those looking to discover where they can park leading up to and during the event.

 

7. LVCC Booth Services-Freeman

This section addresses Las Vegas Convention Center (LVCC) booth needs, including power, carpet, fixtures, freight, A/V and computer rentals, cleaning, signs and graphics and more. Note that exhibitors placed in Westgate Las Vegas should utilize the "Westgate Hotel-Booth Services" section of the Exhibitor Service Manual.

 

8. LVCC Booth Services-Other Approved Vendors

Access the approved vendors for lead retrieval, catering, insurance, vehicle detailing, tent and canopy rental, internet and telephone, photography, and more. Note that exhibitors placed in the Westgate Las Vegas should utilize the "Westgate Hotel-Booth Services" section.

 

9. Marketing, Advertising and Sponsorships

This section provides successful marketing opportunities at the SEMA Show, including advertising opportunities, press conference applications, products for project-vehicle builders, PR opportunities, on-site sponsorships, celebrity appearances and directory upgrades. In addition, the application for the New Products Showcase appears here.

 

10. Guidelines and Policies

Discover essential information, including applications, fees, payments, permits, safety requirements and more.

 

11. Material Handling/Shipping Information

Learn the ABCs of Shipping a SEMA Show booth, direct-to-Show site shipping labels, freight services, marshaling yard delivery information, advance warehouse shipping labels, domestic shipping and international shipping, New Products shipping labels, material handling/drayage, outbound shipping and heavy machinery.

 

12. 2026 SEMA Exhibitor Summit

Among the several exhibitor resources is the SEMA Show Exhibitor Summit, a free program on July 10-12, in Las Vegas and the best way to get the most ROI. Exhibitors, new and returning, can take advantage of SEMA value-added programs; use proven strategies to attract buyers to your booth; save money and resources on Show costs, such as material handling, electrical and related Show expenses; work one-on-one with Show experts to maximize your ROI; learn to properly plan and budget expenses and explore promotional opportunities through sponsorships and other methods. Hotel rooms will be provided for up to two guests in this valuable program; you can't afford to miss it!

Learn more at semashow.com/exhibitor-summit and register for the program here.
 

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

 

SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 

By Ashley Reyes

 

The SEMA Businesswomen's Network (SBN) has named Kyle Ebner, collision network manager at Ford Motor Company, as its newest allyship honoree.

 

Learn how Ebner supports women in the industry and promotes the ally mindset in the SEMA News interview below. 

 

SEMA News: What do you do to support the ally mentality and women's empowerment?

Kyle Ebner: I hired a woman automotive painter and supported my daughter in her interest in automotive and racing. I like to encourage more knowledge and a deeper dive into the automotive space by women who find the industry interesting. I enjoy watching not only men, but young women increase their knowledge in the space.

 

SN: Can you share your favorite experience being an ally?  

KE: When I managed my family's auto body shop, I placed a bet on a young woman painter with little experience. She was full of energy and eager to learn as she went. I liked the fact she had a different perspective on things and could pick out things that the rest of us missed. She was interested in other aspects of the business as well, so I taught her how to write estimates. This proved to be a valuable thing for the shop as other women who came into the shop looking for an estimate and didn't know much about vehicles felt more comfortable speaking to another woman.

 

It felt good to take this young woman under my wing and give her a chance. I was proud that we had the only woman painter in the area, it made our shop stand apart from the others. As SEMA is a community of people that know each other, so are the technicians in shops around our facility. I hope that perhaps our shop being one of the first to hire a woman in this field in that area led the way for more like her.

 

I am very excited that my daughter is so interested in the automotive industry without any prodding by me. I am a little surprised at how much she wants to try racing, and I want to give her the opportunity, but I am not so sure on where and how to start her. I want to figure this out for her. However, I was able to introduce her and her Girl Scout troop to a female drag race friend of mine, Amy Faulk. Amy was so kind to the girls; she took them around the pits, showed them the trailer, let them sit in her race car, and they got to watch her race. The young ladies were very impressed by Amy as she was a trailblazer in the industry.

 

SN: Why do you feel that being an ally is important? 

KE: I feel being an ally is important to get more women into the industry. The industry needs the perspective of women, and the industry simply cannot grow effectively without them.

                                         

SN: What have you found to be the most important/valuable part of being an ally?

KE: I think it is important and valuable to include women in the auto industry if we want to see it grow and succeed in the future. For me personally, it is rewarding to help women by showing them the ropes in any way possible, whether it be wrenching on a car, teaching my daughter to drive or some basics about how to manage a build for the SEMA Show. Being an ally is also valuable to me because I can gain new perspectives and help me to think of things that I may not have thought of before and it is also simply rewarding.

 

SN: How long have you been in the industry?

KE: Thirty-five years.

 

SN: What advice do you have for those that want to become an ally?

KE: What are you waiting for? Just do it! Start offering up your assistance and share your knowledge and experiences to get started. Encourage women to do things that they are not normally encouraged to do and to show them support.

 

SN: How does someone spread the ally mentality?

KE: By example, I feel if people see me doing it, they can too. We can also spread the mentality by just being there to help support the cause in general and show that women can be just as capable as men in the auto industry.

 

Fill out an SBN Ally Spotlight form to highlight how you or a colleague is being an ally to women in the automotive specialty-equipment industry. Selected candidates are eligible to be featured on SBN's social media and in SEMA News.

From the SEMA Washington, D.C., office

 

A SEMA-sponsored California bill to reform the California Air Resources Board's (CARB) Executive Order (EO) process for aftermarket emissions-related parts has cleared another legislative hurdle and now includes a long-demanded pathway for companies to bring their products to the California market faster.

 

SB 1069, authored by Sen. Tim Grayson (D-Concord), passed the Assembly Transportation Committee unanimously and now heads to the Assembly Appropriations Committee for consideration.

 

The bill has been significantly amended to establish a new conditional approval process for qualifying aftermarket parts.

 

• Under the amended bill, manufacturers that submit a complete EO application supported by emissions testing and technical documentation may receive conditional approval to sell, advertise and install qualifying products while CARB completes its review. Today, manufacturers often wait months or years for a final EO before they can legally bring a product to market in California.

 

The new approach allows companies to begin generating revenue while CARB's review is ongoing, helping manufacturers recover development and compliance costs sooner.

 

To qualify, manufacturers must submit a complete application supported by emissions testing and technical documentation and have a demonstrated track record of compliance through prior participation in CARB's EO program.

 

The bill also reinforces the value of the SEMA Garage and its SEMA Certified-Emissions program by creating a streamlined pathway for manufacturers that invest upfront in emissions compliance and comprehensive application packages.

 

Sign up for more advocacy updates at semahq.org.

 

For more information, contact Christian Robinson, SEMA's senior director for state government affairs, at christianr@sema.org.

 

Lead image background courtesy of Shutterstock | Robert Schlie

 

From the SEMA Washington, D.C., office

 

Responding to President Trump's announcement of a presidential memorandum on automotive policies, including freedom-to-fix protections for vehicle owners, Mike Spagnola, CEO of the Specialty Equipment Market Association (SEMA), issued the following statement:

 

President Trump's presidential memorandum on Lowering the Cost of Living by Promoting the Freedom to Fix is more bold action in support of vehicle owners and automotive aftermarket industry businesses from across the nation, and an example of federal leadership on behalf of our nation's vibrant car culture. Specifically, Section 3 of today's memorandum acknowledges the need for certainty at the federal level for automotive aftermarket businesses who seek to certify the emissions compliance of their products. We look forward to further details from EPA Administrator Lee Zeldin as the agency finalizes its guidance on this memorandum.

 

BACKGROUND

SEMA, through its Garage program, is the automotive industry’s leader in understanding the impact of aftermarket products on vehicle emissions, along with emerging safety technology on modified vehicles.

 

For more information, visit sema.org.

 

Image courtesy of Shutterstock | Sean Pavone

 

By Ashley Reyes

 

As part of its mission to serve, engage, and unite the truck and off-road industry, the SEMA Truck & Off-Road Alliance (TORA) is accepting applications for its TORA Feature Vehicle Showcase, taking place November 3-6 at the 2026 SEMA Show.

 

Open exclusively to TORA members, the Showcase gives builders the opportunity to feature their vehicle in a premier spot located on the outside walkway between North and West Halls of the Las Vegas Convention Center––known as the TORA Feature Vehicle Trail––during SEMA Show week. The goal is to showcase the latest trends, products and vehicles driving today’s truck and off-road market while providing builders with a platform to promote their skills to a global audience.

 

What to expect:

• Placement along a high-traffic outside walkway connecting North and West Halls.
• Continuous foot traffic from qualified industry attendees and media during SEMA Show week.
• Inclusion in SEMA digital coverage before, during and after the Show.
• On-site attendee voting for the TORA Best in Show Award. The winner will be announced during the SEMA Show TORA Reception.

 

To ensure all segments of truck and off-road are represented, TORA is accepting applications in the areas of SUV, side-by-side, lifted truck, lowered truck, overland, off-road, EV/hybrid and CUV/crossover.

 

Qualifying companies must be current SEMA and TORA members, and manufacturers must be exhibiting at the SEMA Show. The cost to participate is $1,500, with $500 of that amount benefiting SEMA Cares––the fundraising arm of SEMA that supports a variety of children's charities.  

 

Read to put your build in the spotlight? Submit your application.

By SEMA News Editors

 

SEMA has officially opened entries for the 2026 SEMA Battle of the Builders Presented by Mothers at semabotb.com. Now in its 13th year, the competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show, and for 2026 it will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion.

 

"It's always exciting to see builders push creative boundaries year after year, and the addition of powersports brings an entirely new level of energy and excitement to the program," said SEMA Vice President of Marketing RJ de Vera. "Battle of the Builders continues to evolve alongside the industry, and we're excited to see how builders push innovation at the 2026 SEMA Show."

 

For 2026, the SEMA Battle of the Builders Presented by Mothers will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns. Class winners will advance through the competition, with one ultimately named overall Battle of the Builders champion.

 

"Mothers High Performance Car Care is proud to continue supporting the SEMA Battle of the Builders and the talented builders who make this competition one of the most anticipated events at the SEMA Show," said Mothers Vice President of Marketing Shane Christman. "Every year, we're inspired by the creativity, craftsmanship and passion these builders bring to their projects. This program celebrates the dedication behind every build and gives the industry an opportunity to recognize the individuals pushing vehicle customization forward."

 

The 2026 program will also debut a new side to the competition with SEMA Battle of the Builders: Bike Builder Shootout as a dedicated Motorcycle category, expanding the competition to include some of the finest custom two-wheel vehicles in America. Entries will be evaluated separately by motorcycle industry judges based on craftsmanship, design innovation and overall execution, with the Top 10 finalists serving as judges to determine the Top 3 category winners and the overall Bike Builder champion. 

 

In the automotive categories, a panel of aftermarket industry judges will again review all eligible submissions, evaluating build descriptions and photography before conducting in-person assessments on the SEMA Show floor. Judges will narrow entries to a Top 10 in each category, followed by a Top 3 selection. Those 12 finalists will then serve as judges to determine category winners and the overall champion.

 

"It's been great to be back at the SEMA Battle of the Builders," said Troy Trepanier of Rad Rides by Troy after winning the overall 2025 Battle of the Builders trophy last November. "It's grown a lot since we first won the event eight years ago. We finally had a car worthy of being back in the competition. There were so many great cars this year. Everybody here is a winner--all 40, all 12, especially the Final Four."

 

When asked what it’s like to win the SEMA Battle of the Builders for the second time, Trepanier said, "It is always nice to be judged by your peers in the industry and get recognized."

 

Supporting the Next Generation of Builders

The BFGoodrich Young Guns category highlights emerging talent, open to builders 29 years old and younger at the time of the SEMA Show. Entrants may be selected to participate in virtual Golden Ticket competitions held throughout the summer, with prize packages that include vehicle transportation to Las Vegas, plus travel and hotel accommodations. At the Show, the Top 10 BFGoodrich Young Guns finalists compete within their own field, narrowing to a Top 3. First introduced in 2024, the BFGoodrich Young Guns Top 10 competition format continues to expand opportunity and visibility for rising builders.

 

"BFGoodrich is proud to support the next generation of builders through the BFGoodrich Young Guns category at the SEMA Battle of the Builders," said BFGoodrich Ultra High Performance Brand Manager TJ Dennis. "Creating opportunities for young builders to showcase their talent, gain industry recognition and compete alongside some of the best in the business is what makes this program so special. We’re excited to continue supporting the innovation, passion and creativity that define the future of vehicle customization."

 

For more information or to enter the 2026 SEMA Battle of the Builders, visit semabotb.com.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 

From the SEMA Washington, D.C., office

From left, future SEMA Hall of Famer Jay Leno, Rep. Shannon Grove and SEMA President and CEO Mike Spagnola stand with a classic Pontiac Trans Am outside the United States Capitol in support of collector vehicle legislation.

 

California's "Leno's Law" has cleared another key checkpoint. SEMA-backed SB 1392, authored by Sens. Dave Cortese and Shannon Grove, and sponsored by future SEMA Hall of Famer Jay Leno, passed the California Assembly Transportation Committee with bipartisan support, 13-0. The bill now heads to the Assembly Appropriations Committee.

 

Not finished yet, California! Tell the Appropriations Committee to vote YES on Leno's Law (it only takes a minute!)

 

Leno's Law creates a narrow collector-vehicle smog-check exemption for certain older vehicles, phased in from pre-'81 models to pre-'86 models by 2032. To qualify, owners must either provide proof of collector car insurance or show, through a future DMV process, that the vehicle is driven fewer than 1,000 miles per year. The bill does not change California's existing pre-'76 exemption.

 

This year's effort continues to gain momentum because enthusiasts, small businesses, lowriders, historians collectors, restorers and community advocates have stayed engaged at every step, helping show lawmakers that Leno's Law is about preserving the vehicles, businesses and culture that make California the center of American car culture.

 

SEMA will continue working to keep the bill moving, but support from the automotive community remains critical as the bill enters its next stage.

 

🎞️ VIDEO: Watch Chris Jacobs and Carmen Vera's message on Leno's Law below: 

 

For more information on how to support Leno's Law and to stay updated on its progress, please contact Victor Muñoz, SEMA's senior manager for state government affairs, at victorm@sema.org. Sign up for SEMA Action updates at semahq.org.

 

Famed TV host, automotive enthusiast and future SEMA Hall of Famer Jay Leno joins California State Senator Shannon Grove for a drive highlighting support for California's Leno's Law, SB 1392.

 

From the SEMA Washington, D.C., office

From left, future SEMA Hall of Famer Jay Leno, Rep. Shannon Grove and SEMA President and CEO Mike Spagnola stand with a classic Pontiac Trans Am outside the United States Capitol in support of collector vehicle legislation.

 

California's "Leno's Law" has cleared another key checkpoint. SEMA-backed SB 1392, authored by Sens. Dave Cortese and Shannon Grove, and sponsored by future SEMA Hall of Famer Jay Leno, passed the California Assembly Transportation Committee with bipartisan support, 13-0. The bill now heads to the Assembly Appropriations Committee.

 

Not finished yet, California! Tell the Appropriations Committee to vote YES on Leno's Law (it only takes a minute!)

 

Leno's Law creates a narrow collector-vehicle smog-check exemption for certain older vehicles, phased in from pre-'81 models to pre-'86 models by 2032. To qualify, owners must either provide proof of collector car insurance or show, through a future DMV process, that the vehicle is driven fewer than 1,000 miles per year. The bill does not change California's existing pre-'76 exemption.

 

This year's effort continues to gain momentum because enthusiasts, small businesses, lowriders, historians collectors, restorers and community advocates have stayed engaged at every step, helping show lawmakers that Leno's Law is about preserving the vehicles, businesses and culture that make California the center of American car culture.

 

SEMA will continue working to keep the bill moving, but support from the automotive community remains critical as the bill enters its next stage.

 

🎞️ VIDEO: Watch Chris Jacobs and Carmen Vera's message on Leno's Law below: 

 

For more information on how to support Leno's Law and to stay updated on its progress, please contact Victor Muñoz, SEMA's senior manager for state government affairs, at victorm@sema.org. Sign up for SEMA Action updates at semahq.org.

 

Famed TV host, automotive enthusiast and future SEMA Hall of Famer Jay Leno joins California State Senator Shannon Grove for a drive highlighting support for California's Leno's Law, SB 1392.

 

By SEMA News Editors

Secure your spot in the upcoming SEMA Garage Diamond Bar AUTEL ADAS training, July 14-16.

As demand for advanced driver assistance system (ADAS) expertise continues to rise, SEMA Garage is once again partnering with AUTEL to deliver hands-on, in-depth training designed to keep repair professionals ahead of rapidly evolving vehicle technology.

 

These highly sought-after sessions focus on ADAS fundamentals, calibration techniques and proper reporting practices––skills that are becoming increasingly critical as more ADAS-equipped vehicles enter the market.

 

The next opportunity to participate in this training takes place at SEMA Garage Diamond Bar, on Tuesday, July 14, and Wednesday, July 15, with an optional expanded third day of training on Thursday, July 16, at the facility located at 1577 Valley Vista Dr., Diamond Bar, CA 91765. (View on Google Maps).

 

The optional Day 3 on builds on the two-day curriculum by applying diagnostics, decision-making and liability awareness to real-world ADAS calibration scenarios. To participate, select the "3-Day" option when registering on the Autel website. Note: The "Day 3" option requires an additional fee. 

 

Only a limited number of seats remain for these sessions. 

 

How to Reserve Your Spot 

 

👉 Reserve your spot now at the Autel Academy website by: 

• Visiting autel.us/autel-academy.
• Select ADAS TRAINING.
• Navigate to the "California" tab and click REGISTER.

 

Previous SEMA Garage AUTEL training sessions sold out quickly, and organizers encourage early registration.

 

Want more details? Read a recap article here, or reach out to Autel via email to academy@autel.com or visit autel.us/autel-academy for details.

 

 

By SEMA News Editors

 

Porsche Unveils New 911 GT4 R for Customer Racing

 

Porsche is expanding its customer motorsport portfolio with the new 911 GT4 R. For the first time, a car designed for global GT4 racing is based on the 911 platform. The race car is powered by a 4.0L six-cylinder boxer engine delivering up to 520 HP.

 

In North America, the new Porsche 911 GT4 R will race in the IMSA Michelin Pilot Challenge and SRO Pirelli GT4 America championships in open racing, among others.

 

The new 911 GT4 R builds on the technical foundation of the current 911 Cup, which is based on the road-legal Type 992.2 911 GT3. Compared with the previous Clubsport models based on the 718 Cayman, it offers a more powerful engine, wider front and rear track widths and further-developed motorsport electronics.

 

"With the new race car based on the Porsche 911 GT3, we are taking our successful GT4 program to a new level. The combination of iconic 911 DNA and the tried-and-tested GT4 concept creates a unique offering in the market," says Vice President Porsche Motorsport Thomas Laudenbach. "Our decision to bring the 911 platform into the GT4 category underlines the growing importance of this class in international motorsport. GT4 has evolved from an entry-level segment into a highly competitive, globally relevant racing platform."

 

The high-revving 4.0-L six-cylinder boxer engine is based on the unit used in the 911 GT3 and delivers up to 520 HP in the racing version. Maximum torque is up to 346 lb.-ft. As is standard under GT4 regulations, these performance figures vary depending on the Balance of Performance (BoP) classification. For example, the 911 GT4 R is delivered from the factory with airflow restrictors, which reduce power to 430 HP. Power is transmitted via a sequential six-speed dog-gearbox controlled with paddle shifters and a four-disc racing clutch.

 

Due to GT4 class requirements, the new 911 GT4 R chassis differs from the 911 Cup: the wheels are one inch narrower than those of the 911 Cup and use a five-bolt mounting pattern rather than the center locking design on the one-make racer it is closely related to. Dual-adjustable dampers and three selectable spring rates offer a range of set-up options.

 

 

The rear wing is manually adjustable to 11 positions. The car uses natural-fiber-reinforced plastic in combination with epoxy resin extensively. Components including the doors, engine cover and aerodynamic parts, as well as parts of the cockpit, are made from this material.

 

Inside the cockpit, the driver receives all relevant information via a 10.3-in. color display. An integrated data logger and a precise GPS system support analysis and performance optimization during racing. Additional ballast components allow the car to be adapted to the respective weight classification specified by the BoP.

 

For more information, visit racing.porsche.com.

 

IMS Museum to Open New Exhibit on Jeff Gordon

 

The Indianapolis Motor Speedway (IMS) Museum is opening a new exhibit chronicling the life and career of NASCAR legend Jeff Gordon.

 

Opening July 1 before the Brickyard 400 returns to IMS, the exhibition will span both lower-level rotating galleries, replacing the "Now Stay Tuned" and "Setting the Pace" exhibits.

 

The Jeff Gordon exhibit will explore Gordon's racing timeline from his early roots driving quarter midgets, racing sprint cars as a teen, to his unparalleled stock car career. Gordon is a four-time NASCAR Cup Series champion (1995, 1997, 1998, 2001), secured 93 Cup Series victories (third all-time), and won the Brickyard 400 a record five times. 

 

"Jeff Gordon is one of the most influential drivers in NASCAR history, but he is also a prolific figure in Indiana racing history and culture," said IMS Museum Vice President of Curation and Education Jason Vansickle. "We begin by highlighting his early career, growing up in Pittsboro, Indiana, and of course, his unmatched success here at the Indianapolis Motor Speedway in the Brickyard 400." 

 

While the Indianapolis Motor Speedway Museum has spotlighted NASCAR drivers and races over the years, this is the first time it has curated an entire exhibition dedicated to a single NASCAR driver.

 

Cars from every era of his career will be on display, from a 1985 sprint car to Brickyard 400, Daytona 500 and Coca-Cola 600-winning stock cars with his iconic No. 24 rainbow and flame liveries. Never-before-displayed artifacts include:  

• His first-ever trophy from a bicycle race in 1976. 
• The first Jeff Gordon T-shirt from 1978.  
• The firesuit from his first sprint car win in 1986. 
• The Williams Formula 1 steering wheel Gordon used when he swapped seats with Juan Pablo Montoya at the Speedway in 2003.  

 

More than 70 of his helmets will be displayed as art pieces on an eye-catching gallery wall. Additional artifacts include rings, trophies, letters and jackets with significance to Gordon's life and career. 

 

"I was incredibly honored when the Indianapolis Motor Speedway Museum reached out with the idea for this exhibit," said Gordon. "It is the largest collection of my personal memorabilia ever displayed to the public, and I couldn't think of a better place for it than here at Indy, which had such a significant impact on my career. Countless hours went into putting this exhibit together, and I'm grateful to the IMS Museum team, my family and Hendrick Motorsports for their contributions. Walking through the exhibit for the first time will be a truly special experience and bring back a lot of memories. I hope everyone enjoys it as much as I will." 

 

The Jeff Gordon exhibit is open until February 2027. The exhibit is included in Museum admission.

 

Note that during Brickyard 400 weekend, guests must purchase Indianapolis Motor Speedway gate admission to get into the track, in addition to Museum admission.

 

For more information, visit imsmuseum.org.

 

SRO America Unveils 2027 Calendar

 

SRO America has revealed its provisional 2027 calendar, featuring seven race weekends located across North America's premier circuits, including the return of a legendary venue and a marquee event change. The three-hour regular season race format, which was introduced in the 2026 season, will continue for the upcoming year as well, with the exception of one eight-hour spectacle.  

 

As in previous years, the season will begin on the West Coast at Sonoma Raceway before heading to Circuit of the Americas (COTA), where competitors will contest the inaugural Texas 8 Hour. The event replaces the long-running season-finale Indianapolis 8 Hour and marks an exciting new chapter for GT World Challenge America and Intercontinental GT World Challenge competition.  

Following COTA, the championship will return to Watkins Glen International in upstate New York. One of the most iconic road courses in North America, Watkins Glen joins the schedule for the first time since 2022. 

 

Road Atlanta returns to the calendar after the series came back to the Georgia track this year for the first time since 2011, enjoying a successful return before the series takes its traditional summer break. Competition resumes at Road America with the fan-favorite full field parade through Elkhart Lake, followed by Barber Motorsports Park as the penultimate event on the schedule. 

 

The season finale will take place at Indianapolis Motor Speedway in October, bringing the championship battles to a close at one of the world's most renowned and historic venues. 

 

The 2027 schedule continues SRO America's commitment to delivering world-class GT racing across the country while introducing fresh, new opportunities for teams, drivers and fans.  

 

For more information, visit sroamerica.com.