Jonathan Mill, executive producer and general manager of Alloy Studios, was the inaugural SEMA Launch winner in 2013 when the program was introduced. Hear about how the SEMA Launch Pad helped Mill get where he is today.
To apply for the 2021 Launch Pad competition, applicants must be a business owner, company-leading executive (president, CEO, CFO, COO) or vice president of a company, and must offer a product or service that is a functioning prototype, functioning concept or currently for sale. Applications are being accepted until May 30.
Hushmat and ZyCoat are the latest companies to be recognized by the SEMA Hot Rod Industry Alliance (HRIA) member spotlight program. Hushmat is a thermal and sound deadening material designed for cars, trucks, boats and RVs, while ZyCoat provides the automotive industry with hard-wearing thermal coating designed for hard-running engines and exhaust systems—both manufactured by companies under the product’s name. Hear from the CEO and founder of both companies Tim McCarthy as he shares the story of his businesses.
SEMA: Tell us the story of your shops. How did you start?
Tim McCarthy: Since the day I started manufacturing the HushMat brand of sound-deadening and thermal-insulation materials, customers asked me to develop a spray material that provided the same level of performance that HushMat extruded products. For more than 30 years, we evaluated materials and chemistries, and it is not possible for a material of adequate mass and viscosity to flow through an aerosol or spray nozzle. The material simply does not exist. In total we have evaluated hundreds of materials.
SEMA: What was your breakthrough moment?
TM: The breakthrough moment came in 2011 when we found a two-component material being applied to airplane exhaust components. The material was precisely mixed A vs. B and applied directly to exhaust components. The material was used to dissipate heat, extend the life and thrive under jet engine exhaust temperatures. This immediately piqued my interest. We spent just less than seven years reformulating this material into a single component, sprayable chemistry that thrives at 1600 metal surface temperatures. For the record headers “Glow Red” at 1150–1170 F.
SEMA: Tell us about your business now in 2021 and what projects are you working on?
TM: We are working on a new color for the ZyBar line that represents the old-school cast gray to add to the Bronze Satin, Midnight Black and Aluminum (Silver).
SEMA: What excites you most about the hot-rod industry?
TM: The one thing about our hot rod and restoration industry that gets me moving every day is the enthusiasm and love of the automobile that our customers express. Talking with customers directly and hearing this enthusiasm fuels our excitement and passion for this industry.
SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket?
TM: Stick to your knitting. In other words, focus on what you are good at and what you know. Everyone has an opinion but you know what you are good at. Stick to it and focus. Don’t try to be everything to all people.
Fill out an HRIA-member spotlight form to highlight how your company is contributing to the hot-rod industry. Selected candidates are eligible to be featured on HRIA’s and media, SEMA eNews and future HRIA-member updates.
Dallas Donovan is the SEMA Young Executives Network’s (YEN) newest spotlight member. Donovan is a regional sales manager at Dee Zee, manufacturer of truck accessories for the automotive aftermarket.
SEMA: What is the best advice you have ever received?
Dallas Donovan: In order to be successful in sales, you have to know the product like you designed and built it.
SEMA: What keeps you in the industry?
DD: What keeps me in the industry is the like-minded people who are very relaxed, yet always strive for excellence in all aspects of life and business.
SEMA: Where can you be found on a Saturday?
DD: I can be found doing something outdoors or watching the Iowa State Cyclones play football.
SEMA: How do you prepare for an important meeting?
DD: Dressed for success so that I can feel confident in the task of the meeting. I always make sure I have all my ducks in a row to make sure everything goes smoothly.
SEMA: If you could go to lunch with one industry leader, living or dead, who it would be?
DD: I would go to lunch with Jay Leno because you are guaranteed to have some good laughs and enjoyable laid-back discussions.
If you are a current YEN member, fill out a YEN member spotlight form. Selected candidates may be featured on YEN’s social media, SEMA eNews and YEN-member updates.
SEMA Hot Rod Industry Alliance (HRIA) members and those involved in the hot-rod segment of the industry are invited to join the council for its upcoming general membership meeting, May 21, at 10:00 a.m. (PDT).
This event will provide HRIA members with details on new and existing programs, including those that will help members connect with other businesses and promote their brands to consumers. Specific programs to be discussed include:
The new Searchable Council Member Company Directory.
HRIA Education Days—This event takes place at the National Street Rod Association (NSRA) Nationals in Louisville, Kentucky, and provides HRIA manufacturers a chance to promote and educate enthusiasts about their products through face-to-face educational seminars with industry enthusiasts.
Updates on open HRIA meetings and mixers at major car show events through the year.
Industry Awards and the HRIA SEMA Show feature vehicle program.
HRIA member spotlight program and how to participate.
A virtual panel discussion focused on hot rodding for the younger generation will be presented following general council updates.
Reid Lunde, owner and founder of Kaizen Speed, was named
winner of the 2019 SEMA Launch Pad. The 2021 SEMA Launch
Pad competition is open to all qualified participants over the age
of 18 years, and includes a grand-prize package valued up to
$92,000 and promotional support.
Five finalists from the SEMA Launch Pad will compete at the SEMA Show, where they will pitch their product ideas to a panel of established industry professionals who serve as judges and mentors.
The SEMA Launch Pad is a product-pitching competition for inventors of automotive-related products. In addition to a chance to win a grand prize valued at $92,000, participants have an opportunity to showcase and pitch their products in front of a live audience during the SEMA Show.
For many past participants, getting feedback and hearing from established industry professionals is worth more than the prizes.
“Remember that just because you’re in love with it, doesn't mean it’s a good idea,” said Reid Lunde, who won the 2019 SEMA Launch Pad competition for the Kaizen Relay.
As winner of the SEMA Launch Pad, Lunde advises that competitors prepare their pitches in advance. “The judges are looking for a combination of the right product, in the right person’s hands. They’re betting on you as much as they’re betting on the product. Be prepared with answers to questions, such as your sales, rollout plan and history. Have the story about why your product is necessary and why you worked so hard to breathe life into it.”
To apply for the 2021 Launch Pad competition, applicants must be a business owner, company-leading executive (president, CEO, CFO, COO) or vice president of a company, and must offer a product or service that is a functioning prototype, functioning concept or currently for sale. Applications are being accepted until May 30.
The GTstreet R performance model of the Porsche tuning company TECHART was spotted parked in downtown Stuttgart. The car will most likely be presented in the upcoming weeks.
The front of the GTstreet R has been aerodynamically improved over the “standard” 911 Turbo S. Carbon-fiber flaps ensure improved air flow on the new front apron. The carbon-fiber front hood with large GT3-like air inlets makes us expect significantly reduced lift at the front. Also, clearly visible above the widened fenders on the front are pronounced air outlets.
The rear features an aerodynamic carbon-fiber spoiler. Insiders report that an additional rear wing profile can be extended variably to maximize downforce on the racetrack.
Besides the spoiler, TECHART has given the rear a more aggressive apron compared to the Zuffenhausen models featuring a large carbon diffuser with two massive, center-mounted tailpipes. This sports exhaust system is said to deliver a deep sound.
Further to the edges of the car, the Formula VI Race wheels are equipped with aerodynamic discs. With TECHART having its own carbon manufacturing, these aero discs will likely be made of that material as well.
Performance of the engine under the wings can only be guessed. With the performance increase for the 911 Turbo S being 60 hp and 74 lb.-ft. to a total of 710 hp and 665 lb.-ft., a total power output of around 800 hp is expected for the second power stage. This means that the TECHART GTstreet R will be significantly faster than its counterpart from the Zuffenhausen factory.
While the interior of this particular prototype wasn’t modified, TECHART is known for its handcrafted interior refinement programs. For the predecessor, a clubsport package with roll bars, sports seats and individualized steering wheels were available. Expect the same to come for the new model, too, without having to do without standard comfort features of the base model.
The GTstreet R performance model of the Porsche tuning company TECHART was spotted parked in downtown Stuttgart. The car will most likely be presented in the upcoming weeks.
The front of the GTstreet R has been aerodynamically improved over the “standard” 911 Turbo S. Carbon-fiber flaps ensure improved air flow on the new front apron. The carbon-fiber front hood with large GT3-like air inlets makes us expect significantly reduced lift at the front. Also, clearly visible above the widened fenders on the front are pronounced air outlets.
The rear features an aerodynamic carbon-fiber spoiler. Insiders report that an additional rear wing profile can be extended variably to maximize downforce on the racetrack.
Besides the spoiler, TECHART has given the rear a more aggressive apron compared to the Zuffenhausen models featuring a large carbon diffuser with two massive, center-mounted tailpipes. This sports exhaust system is said to deliver a deep sound.
Further to the edges of the car, the Formula VI Race wheels are equipped with aerodynamic discs. With TECHART having its own carbon manufacturing, these aero discs will likely be made of that material as well.
Performance of the engine under the wings can only be guessed. With the performance increase for the 911 Turbo S being 60 hp and 74 lb.-ft. to a total of 710 hp and 665 lb.-ft., a total power output of around 800 hp is expected for the second power stage. This means that the TECHART GTstreet R will be significantly faster than its counterpart from the Zuffenhausen factory.
While the interior of this particular prototype wasn’t modified, TECHART is known for its handcrafted interior refinement programs. For the predecessor, a clubsport package with roll bars, sports seats and individualized steering wheels were available. Expect the same to come for the new model, too, without having to do without standard comfort features of the base model.
Exhibitors who have breaking news announcements that will be of
interest to a large number of media can utilize press conferences
during the 2021 SEMA Show.
Applications for SEMA Show exhibitors to be included in the official 2021 SEMA Show Press Conference Schedule are now available.
Exhibitors who have breaking news announcements that will be of interest to a large number of media can utilize press conferences during the 2021 SEMA Show. Because media are not required or obligated to attend press conferences, many exhibitors opt to utilize other strategies and tools for reaching media at the SEMA Show.
After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org or assistance.
SEMA Show management has secured discounted rates with more than 40 hotels in Las Vegas for the 2021 SEMA Show. Through the SEMA Show's official housing partner, OnPeak, Showgoers will benefit from convenient and affordable options for their stay in Las Vegas.
OnPeak is the only hotel provider endorsed by SEMA. Showgoers are encouraged to book through OnPeak early for the best selection and price. Check out the latest rates available at www.SEMAShow.com.
Five benefits of booking your hotel through SEMAShow.com include:
Best Rate Pledge: We comparison shop to ensure our rates remain the lowest.
Flexibility: Make adjustments without penalty in case your plans change.
Reservation Protection: Get peace of mind with support before, during and after your stay.
Pay Delay: Ease your commitment—book now, pay later.
Group Bookings: Fully manage your group booking, large or small, with robust tools.
4 Wheel Parts has promoted Kathryn
Reinhardt to director of retail marketing.
4 Wheel Parts Names Kathryn Reinhardt Director of Retail Marketing
4 Wheel Parts has announced the promotion of Kathryn Reinhardt to director of retail marketing. She brings more than 15 years of experience in the automotive aftermarket industry to the company. Her expertise in new-product launches, vendor relationship building, and category marketing has catapulted her into this new role where she will lead the go-to-marketing strategy, planning and execution of the 4 Wheel Parts retail and house brands marketing.
“Kathryn’s made a significant, positive impact in her short time at 4WP, strengthening our partner brands’ marketing efforts as well as 4WP’s overall marketing presence,” said Jason DiFuccia, vice president of category management and marketing.
Reinhardt represents 4 Wheel Parts and its manufacturing brands on the SEMA Board of Directors, she is the immediate-past chairwoman of Truck & Off-Road Alliance (TORA) and the current chairwoman of SEMA Cares.
Air Lift Company Named One of West Michigan’s Best & Brightest Companies to Work for Six Years in a Row
For the sixth year in a row, Air Lift Company has been chosen as one of “West Michigan’s Best & Brightest Companies to Work For.” The award is given to companies that follow human resources best practices. Air Lift Company earned recognition for its commitment to employees, safety and community through unprecedented circumstances due to COVID-19. View all of the winners featured online.
NAMA’s 4th Overseas Tire Production Base in Southeast Asia
In 2021, NAMA plans to build an additional tire production base in Southeast Asia. So far, NAMA has three production lines based in Thailand and Vietnam (i.e., TBR-Thailand, TBR-Vietnam, and PCR-Vietnam tier-1 factory)
The new investment project will involve purchases of more than 150 SKUs and 300 tire molds. The SKUs will include: HP tires in 32 sizes, ranging from 14-18 inches; UHP tires in 39 sizes, ranging from 17-24 inches; HT tires in 55 sizes, ranging from 15-22 inches; MT tires in 11 sizes, ranging from 19-24 inches; and RT tires in 21 sizes, ranging from 17-24 inches. To ensure consistency in tire quality, NAMA will work with top designer teams to develop the most unique and aggressive tread patterns. Additionally, they will pay antidumping duties and can be the “importers of record.” They can also use DDP shipping to assume the potential risks associated with transporting goods until the buyers receive them.
Speedway Motors has promoted Richard Thomas, Andrew
Boellstorff, Brandon Bisch and Kaitlin Mathison.
Speedway Motors Promotes Four to Leadership Roles
Speedway Motors has announced four recent promotions within the company. Richard Thomas has been promoted to director of operations. Thomas, who has held various leadership roles in the U.S. Navy, first joined Speedway Motors in 2018 in the compliance department, where he helped oversee regulatory compliance, including the California Air Resources Board (CARB). In his new position, Thomas will oversee Speedway Motors’ warehouse capabilities, including the Nebraska, Arizona and West Virginia-based engineering teams and IT teams, a group comprised of about 200 employees.
Andrew Boellstorff has been promoted to director of digital product and technology. With more than 15 years of experience, he held positions at GT Exhaust, EMIT Technologies, Nebraska Book Company and Spreetail before joining Speedway Motors in 2018 as a senior product manager. In his new role, Boellstorff will oversee all aspects of development and analytics.
Brandon Bisch has been promoted to director of e-commerce. First joining the company as a customer care specialist and purchasing assistant in 2005, Bisch has held various roles, including quality control, marketplaces manager, and, most recently, business unit manager for the e-commerce team.
Kaitlin Mathison has been promoted to director of marketplaces. First joining Speedway Motors in 2015 as a sales associate, she later held positions including SEO analyst, marketplaces specialist, and, most recently, business unit manager, where she helped lead the marketplaces team toward growth. In her new role, Mathison is responsible for the entirety of Speedway Motors’ presence on eBay, Walmart and Amazon.
Pep Boys Extends Scholarship Deadline for Aspiring Automotive Technicians
Pep Boys invites those studying to become technicians to apply for one of the 15 scholarships available in the annual Find Your Drive scholarship program. The application window has been extended until Friday, June 4, at 12:00 a.m. (EDT), and winners will be notified by Tuesday, June 15. Scholarships awarded through the program this year will total $100,000 to celebrate the Company’s centennial and continue the “Race to 2026” initiative, designed to recruit talented technicians in the automotive industry and close America’s skills gap. To be eligible for consideration for a scholarship, students must be pursuing an automotive technician degree or certification through a full- or part-time college or trade school program and meet certain academic requirements, provide a written or video essay, and submit two letters of recommendation. Students can begin the application process and find additional details and eligibility requirements at www.pepboys.com/findyourdrive.
ElectraMeccanica Breaks Ground on U.S. Assembly and Engineering Technical Center
Designer and manufacturer of electric vehicles, ElectraMeccanica Vehicles Corp., commemorated the start of construction for its new U.S. Assembly and Engineering Technical Center with a groundbreaking ceremony held in Mesa, Arizona.
The 235,000 square foot facility is located on 18 acres of land adjacent to the Phoenix-Mesa Gateway airport. It will include an assembly and manufacturing plant, a research center, 22,000 square feet of office space and 19,000 square feet of lab space. To maintain ElectraMeccanica’s asset-light model, the building will be leased from the Developer, Marwest Enterprises LLC. When operational, the facility will have a production capacity of up to 20,000 vehicles per year and employ upwards of 200-500 people. The current completion date is slated for Spring 2022.
The SOLO is a purpose-built, three-wheeled, all-electric solution for the urban environment. Engineered for a single occupant, it offers a unique driving experience for the environmentally conscious consumer. The SOLO has a range of 100 miles and a top speed of 80 mph, making it safe for highways. The SOLO features front and rear crumple zones, side impact protection, roll bar, torque-limiting control as well as power steering, power brakes, air conditioning and a Bluetooth entertainment system.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.
Hushmat and ZyCoat are the latest companies to be recognized by the 
Dallas Donovan is the SEMA 
