SEMA News—June 2016

HERITAGE

By Drew Hardin

Photo Courtesy Petersen Archive

Glue-On Glamour

Dot-O-Wols were considered “the latest in tire glamorizing” when Al Paloczy photographed them in the September 1959 issue of Car Craft magazine.

“Constantly on the vigil for new restyle products, timely customizers are jumping on the bandwagon for the Dot-O-Wol tire patches,” said the article, which noted that the dots were available in black for whitewall tires and white for blackwalls.

The story outlined the steps needed to attach the dots to the tire: Measure and mark off where the dots will go so that they’re evenly spaced around the tire; use the abrasive tool included in the kit to rough the sidewall surface below the dot; squeeze a bit of cement (also included in the kit) on the dot’s mount location; peel off the dot’s paper backing, exposing the adhesive on the back of the dot; and apply the Dot-O-Wol to the tire. “Adhesive and patch will bond together.”

Car Craft’s single-page story showed only close-ups of the tires, not the cars they were mounted on. But a search of the Petersen photo archive turned up all of Paloczy’s film for the story, which included overall shots of the cars. The how-to was photographed on a ’55 Thunderbird that had been customized with nerf bars, a tubular grille and pinstriping by George Barris.

The tire used for the story’s lead shot was mounted on a ’59 Corvette, unmodified except for the tire dressing. We did notice that the ’Vette had an Oregon license plate and that the address listed in the story for Dot-O-Wol company was in Portland. Makes us wonder if the Dot-O-Wol folks brought their dots—and a demonstrator car—south for some publicity from the LA-based magazine.

SEMA News—June 2016

HERITAGE

By Drew Hardin

Photo Courtesy Petersen Archive

Glue-On Glamour

Dot-O-Wols were considered “the latest in tire glamorizing” when Al Paloczy photographed them in the September 1959 issue of Car Craft magazine.

“Constantly on the vigil for new restyle products, timely customizers are jumping on the bandwagon for the Dot-O-Wol tire patches,” said the article, which noted that the dots were available in black for whitewall tires and white for blackwalls.

The story outlined the steps needed to attach the dots to the tire: Measure and mark off where the dots will go so that they’re evenly spaced around the tire; use the abrasive tool included in the kit to rough the sidewall surface below the dot; squeeze a bit of cement (also included in the kit) on the dot’s mount location; peel off the dot’s paper backing, exposing the adhesive on the back of the dot; and apply the Dot-O-Wol to the tire. “Adhesive and patch will bond together.”

Car Craft’s single-page story showed only close-ups of the tires, not the cars they were mounted on. But a search of the Petersen photo archive turned up all of Paloczy’s film for the story, which included overall shots of the cars. The how-to was photographed on a ’55 Thunderbird that had been customized with nerf bars, a tubular grille and pinstriping by George Barris.

The tire used for the story’s lead shot was mounted on a ’59 Corvette, unmodified except for the tire dressing. We did notice that the ’Vette had an Oregon license plate and that the address listed in the story for Dot-O-Wol company was in Portland. Makes us wonder if the Dot-O-Wol folks brought their dots—and a demonstrator car—south for some publicity from the LA-based magazine.

SEMA News—June 2016

HERITAGE

By Drew Hardin

Photo Courtesy Petersen Archive

Glue-On Glamour

Dot-O-Wols were considered “the latest in tire glamorizing” when Al Paloczy photographed them in the September 1959 issue of Car Craft magazine.

“Constantly on the vigil for new restyle products, timely customizers are jumping on the bandwagon for the Dot-O-Wol tire patches,” said the article, which noted that the dots were available in black for whitewall tires and white for blackwalls.

The story outlined the steps needed to attach the dots to the tire: Measure and mark off where the dots will go so that they’re evenly spaced around the tire; use the abrasive tool included in the kit to rough the sidewall surface below the dot; squeeze a bit of cement (also included in the kit) on the dot’s mount location; peel off the dot’s paper backing, exposing the adhesive on the back of the dot; and apply the Dot-O-Wol to the tire. “Adhesive and patch will bond together.”

Car Craft’s single-page story showed only close-ups of the tires, not the cars they were mounted on. But a search of the Petersen photo archive turned up all of Paloczy’s film for the story, which included overall shots of the cars. The how-to was photographed on a ’55 Thunderbird that had been customized with nerf bars, a tubular grille and pinstriping by George Barris.

The tire used for the story’s lead shot was mounted on a ’59 Corvette, unmodified except for the tire dressing. We did notice that the ’Vette had an Oregon license plate and that the address listed in the story for Dot-O-Wol company was in Portland. Makes us wonder if the Dot-O-Wol folks brought their dots—and a demonstrator car—south for some publicity from the LA-based magazine.

The 2016 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas. Online registration for the Show, available now through October 14, is $40.

The 2015 SEMA Show gathered more than 170,000 individuals together to do business. The annual Show features manufacturers representing all segments of the industry highlighting their latest product innovations—from wheels, tires, mobile electronics, restyling kits and paint, to exhaust kits, engine upgrades, suspension components, interior products and much more.

The 2016 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas. Online registration for the Show, available now through October 14, is $40.

The 2015 SEMA Show gathered more than 170,000 individuals together to do business. The annual Show features manufacturers representing all segments of the industry highlighting their latest product innovations—from wheels, tires, mobile electronics, restyling kits and paint, to exhaust kits, engine upgrades, suspension components, interior products and much more.

By Jason Catullo

Now that the Priority Selection Process is complete, SEMA Show exhibitors are encouraged to reserve hotels rooms, register staff and become familiar with the Show’s Exhibitor Services Manual.

Now that you have your booth location for the 2016 SEMA Show, there are three steps that SEMA Show management encourages exhibitors to take now to save time and be better prepared as Show time approaches.

1. Lock-In Guaranteed Low Hotel Rates  

The SEMA Show Travel and Lodging page lists more than 30 hotels and their rates and is powered by OnPeak, the Official Housing Partner of the SEMA Show. Booking through OnPeak means that exhibitors can lock in guaranteed low rates for hotels now and benefit from added perks, such as no booking or cancellation fees and simple tools to manage group bookings. Properties can be searched by several categories, including price, location, amenities and rating.

2. Register Your Staff

Completing registration early allows companies to ensure their staff members have the credentials needed prior to the Show's opening and helps to avoid registration lines on site. Register your staff at www.SEMAShow.com/register.

3. Review The Exhibitor Services Manual

The SEMA Show Exhibitor Services Manual (ESM) contains all of the forms, instructions and deadline information for companies to execute a successful Show plan. One key element of the ESM that exhibitors are encouraged to become acquainted with at this point of Show preparation is the Exhibitor Deadline Checklist. The list provides every key deadline from now until the beginning of the 2016 SEMA Show.

The earliest deadlines begin in July, with the photo submission deadline for SEMA pre-Show publications on July 22, online press release submissions for inclusion in SEMA pre-Show publications on July 25, and Media Conference Applications on July 29.

For more information about the 2016 SEMA Show, visit www.SEMAShow.com.

By Jason Catullo

Now that the Priority Selection Process is complete, SEMA Show exhibitors are encouraged to reserve hotels rooms, register staff and become familiar with the Show’s Exhibitor Services Manual.

Now that you have your booth location for the 2016 SEMA Show, there are three steps that SEMA Show management encourages exhibitors to take now to save time and be better prepared as Show time approaches.

1. Lock-In Guaranteed Low Hotel Rates  

The SEMA Show Travel and Lodging page lists more than 30 hotels and their rates and is powered by OnPeak, the Official Housing Partner of the SEMA Show. Booking through OnPeak means that exhibitors can lock in guaranteed low rates for hotels now and benefit from added perks, such as no booking or cancellation fees and simple tools to manage group bookings. Properties can be searched by several categories, including price, location, amenities and rating.

2. Register Your Staff

Completing registration early allows companies to ensure their staff members have the credentials needed prior to the Show's opening and helps to avoid registration lines on site. Register your staff at www.SEMAShow.com/register.

3. Review The Exhibitor Services Manual

The SEMA Show Exhibitor Services Manual (ESM) contains all of the forms, instructions and deadline information for companies to execute a successful Show plan. One key element of the ESM that exhibitors are encouraged to become acquainted with at this point of Show preparation is the Exhibitor Deadline Checklist. The list provides every key deadline from now until the beginning of the 2016 SEMA Show.

The earliest deadlines begin in July, with the photo submission deadline for SEMA pre-Show publications on July 22, online press release submissions for inclusion in SEMA pre-Show publications on July 25, and Media Conference Applications on July 29.

For more information about the 2016 SEMA Show, visit www.SEMAShow.com.

By Jason Catullo

Now that the Priority Selection Process is complete, SEMA Show exhibitors are encouraged to reserve hotels rooms, register staff and become familiar with the Show’s Exhibitor Services Manual.

Now that you have your booth location for the 2016 SEMA Show, there are three steps that SEMA Show management encourages exhibitors to take now to save time and be better prepared as Show time approaches.

1. Lock-In Guaranteed Low Hotel Rates  

The SEMA Show Travel and Lodging page lists more than 30 hotels and their rates and is powered by OnPeak, the Official Housing Partner of the SEMA Show. Booking through OnPeak means that exhibitors can lock in guaranteed low rates for hotels now and benefit from added perks, such as no booking or cancellation fees and simple tools to manage group bookings. Properties can be searched by several categories, including price, location, amenities and rating.

2. Register Your Staff

Completing registration early allows companies to ensure their staff members have the credentials needed prior to the Show's opening and helps to avoid registration lines on site. Register your staff at www.SEMAShow.com/register.

3. Review The Exhibitor Services Manual

The SEMA Show Exhibitor Services Manual (ESM) contains all of the forms, instructions and deadline information for companies to execute a successful Show plan. One key element of the ESM that exhibitors are encouraged to become acquainted with at this point of Show preparation is the Exhibitor Deadline Checklist. The list provides every key deadline from now until the beginning of the 2016 SEMA Show.

The earliest deadlines begin in July, with the photo submission deadline for SEMA pre-Show publications on July 22, online press release submissions for inclusion in SEMA pre-Show publications on July 25, and Media Conference Applications on July 29.

For more information about the 2016 SEMA Show, visit www.SEMAShow.com.

By Jason Catullo

Now that the Priority Selection Process is complete, SEMA Show exhibitors are encouraged to reserve hotels rooms, register staff and become familiar with the Show’s Exhibitor Services Manual.

Now that you have your booth location for the 2016 SEMA Show, there are three steps that SEMA Show management encourages exhibitors to take now to save time and be better prepared as Show time approaches.

1. Lock-In Guaranteed Low Hotel Rates  

The SEMA Show Travel and Lodging page lists more than 30 hotels and their rates and is powered by OnPeak, the Official Housing Partner of the SEMA Show. Booking through OnPeak means that exhibitors can lock in guaranteed low rates for hotels now and benefit from added perks, such as no booking or cancellation fees and simple tools to manage group bookings. Properties can be searched by several categories, including price, location, amenities and rating.

2. Register Your Staff

Completing registration early allows companies to ensure their staff members have the credentials needed prior to the Show's opening and helps to avoid registration lines on site. Register your staff at www.SEMAShow.com/register.

3. Review The Exhibitor Services Manual

The SEMA Show Exhibitor Services Manual (ESM) contains all of the forms, instructions and deadline information for companies to execute a successful Show plan. One key element of the ESM that exhibitors are encouraged to become acquainted with at this point of Show preparation is the Exhibitor Deadline Checklist. The list provides every key deadline from now until the beginning of the 2016 SEMA Show.

The earliest deadlines begin in July, with the photo submission deadline for SEMA pre-Show publications on July 22, online press release submissions for inclusion in SEMA pre-Show publications on July 25, and Media Conference Applications on July 29.

For more information about the 2016 SEMA Show, visit www.SEMAShow.com.

By Steve Wolcott

From left to right: Edie Clouse, Craig Turner, Susan Carpenter, Joan Turner, Reba Hicks, Mackenzie Hicks, Judy Brooks, Ashley Ailsworth, Molly Tomlinson, Nancy Flores, Christian Robinson, Matt Donovan, Julia Jeffs, Tom Brooks (organizer) and Eric Snyder.

Each year SEMA Cares volunteers make a difference by donating their love and time to several Pinewood Drag Races build days throughout the United States to support children in need. Working with several of the qualified SEMA Cares charities, including Childhelp and Victory Junction, these volunteers help children build hundreds of pinewood racers that can be purchased by caring SEMA members. Each pinewood will be raced at the SEMA Installation Gala, and will then be shipped to the purchasing SEMA member following the event.  

Recently, several volunteers attended the first build day at Childhelp in Lignum, Virginia. Each took the time to be a part of the pinewood build process, and showed the kids how much they care. Each child had the opportunity to decorate two cars; one they got to keep and the other to be sold to a SEMA member as a part of the Pinewood Drag Races’ “build it for me” category. The best part is always when the children race their cars on a pinewood track set up as part of the build day. 

Purchase your own kid-built pinewood car and help a child in need.

Held in conjunction with the annual SEMA Installation Gala, the SEMA Cares Pinewood Drag Races will take place Friday, July 29, 2016, at 12:00 p.m., at the Fairplex Conference Center in Pomona, California. The finals will be held during the cocktail reception shortly before the banquet begins. Proceeds from the races benefit SEMA Cares charities, including Childhelp and Victory Junction. Childhelp assists abused and neglected children by providing counseling and programs in a safe and secure living environment. Victory Junction provides the camp experience for children with chronic medical conditions or serious illnesses, who otherwise would not be able to go to camp.

Sponsoring a SEMA Cares Pinewood car is easy and rewarding. Visit SEMA’s website to purchase your own Pinewood car, participate and help a child in need.