SEMA News

Cover Story

Industry stalwarts unanimously agree that the hot-rod market is as healthy as it’s ever been. The economy is stronger than it was at this time last year, and consumers have more discretionary income to spend on their toys, partially due to low fuel prices. Although hot rodding—in the most traditional sense—is predominately embraced by aging enthusiasts, the options are diverse, and getting broader.

“Last year’s Battle of the Builders competition at the SEMA Show represents how healthy the market is,” said Rick Love, Hot Rod Industry Alliance (HRIA) past chairman and executive vice president of Vintage Air. “There were excellent examples of all the different vehicle genres to pick from. Everybody in the hot-rod industry is busy; they have more work than they can do and would like to hire more qualified people.”

Business

  • Industry stalwarts unanimously agree that the hot-rod market is as healthy as it’s ever been. The economy is stronger than it was at this time last year, and consumers have more discretionary income to spend on their toys, partially due to low fuel prices. Although hot rodding—in the most traditional sense—is predominately embraced by aging enthusiasts, the options are diverse, and getting broader.

    “Last year’s Battle of the Builders competition at the SEMA Show represents how healthy the market is,” said Rick Love, Hot Rod Industry Alliance (HRIA) past chairman and executive vice president of Vintage Air. “There were excellent examples of all the different vehicle genres to pick from. Everybody in the hot-rod industry is busy; they have more work than they can do and would like to hire more qualified people.”

  • Mobile Electronics Market UpdateSEMA News recently spoke with a selection of representatives from within the mobile-electronics industry to see where the market is at present, where it is headed tomorrow, and what we might see in the years ahead. Overall, the rapid pace of technology has meant that the segment has seen significant change in recent years, including changes that have disrupted the status quo and also created new opportunities.

  • SEMA Garage EmissionsLast October, CARB issued a letter recognizing the SEMA Garage Emissions Compliance Center in Diamond Bar, California, as a Certification-Ready Automotive Emissions Testing Laboratory, making it possible for SEMA to assist members in all aspects of securing CARB and federal EPA emissions compliance.

Business Technology

  • SDC LogoGlobal Trade Item Numbers (GTIN), barcodes, Universal Product Codes (UPC): We’ve all seen the funky little scanable block on various products for many years now. In fact, the first product sold bearing a UPC was a single pack of gum in June of 1974. Today, virtually every brand-name product that is sold through multiple merchants is likely to have a UPC on its packaging.

Chris Kersting

  • Chris KerstingA lot has happened since December, when we first learned of a U.S. Environmental Protection Agency (EPA) proposal that would effectively outlaw conversion of street cars into race cars. We filed opposition comments later that month. We then met with agency officials in January asking the EPA to reconsider their position. When that failed, we alerted the public in February.

From The Hill

  • FTH1The U.S. Environment Protection Agency’s (EPA) proposed rule to outlaw the conversion of motor vehicles into race cars made waves all across the country. SEMA members, race enthusiasts and members of Congress led the way in opposing the rulemaking, resulting in the EPA’s April 15 announcement that it would remove the provision from the larger rule.

Government Affairs

  • Law and OrderIndiana Off-Highway Trails: A bill was approved by the Indiana House and Senate and signed into law by Governor Mike Pence to allow the operator of a non-registered off-road vehicle or a snowmobile from another state or country to purchase a trail-use tag to operate on designated trails and properties.

Industry News

  • Industry news from SEMA-member companies, including RallySport Direct, Brembo, N.A. Williams Co., Air Lift Co., Motor Media Inc. and more.

  • Join friends and colleagues for the 2016 SEMA Installation Gala, an evening dedicated to the specialty-equipment industry’s pioneers and dedicated volunteers and honoring the 2016 SEMA Hall of Fame honorees as well as the association’s incoming and outgoing Board members.

  • Mach 1 Mule

    The Mustang 5.0 pictured includes a quad exhaust setup, as seen on the GT350, and with a beefier rear axle.

    ’17 Silverado 3500 HD

    This is the Chevy Silverado HD, featuring the latest Duramax diesel engine, conducting cold-weather testing.

    Ram HD Truck

    Spotted among various Chrysler prototypes is a heavily modified Ram HD with a cobbled-together front end.

    ’17 Camaro ZL1

    This is the ’17 Chevy Camaro ZL1, caught while track testing in Milford, Michigan.

International

  • SEMA Middle East Business ConferenceNearly 40 SEMA-member companies traveled together to the United Arab Emirates (UAE) as part of the fifth SEMA Middle East Business Development Program. The companies included manufacturers of engine performance, suspension, interior and exterior products and those whose products are used for racing, street performance and off-roading as well as for classic cars, restoration and hot rods. The group was in the Middle East learning about the local specialty-equipment market firsthand, tazweed-style (Arabic for customization).

Internet

  • Turbocharging Your BlogWhile marketing via company blog on WordPress remains an extremely popular way for businesses to get attention, many have not ensured that their blogs are turbocharged with all the latest plug-ins. These tools, which are generally free, can ensure that a blog appears as high as possible in search-engine returns, downloads blazingly quickly for readers, and is well-protected from spammers and others looking to compromise your efforts.

New Products

  • Heavy Duty Clutch KitsAdvanced Clutch Technology (ACT) released heavy-duty clutch kits for ’13–’15 Ford Focus ST, ’06–’14 VW 2.0L Turbo, ’02–’05 VW 2.8L six-speed, ’04 VW R32 3.2L and ’00–’06 VW 1.8L Turbo applications. While each of the kits is engineered for the specific make and model, they all include a heavy-duty pressure plate, a choice of street or race disc, a concentric slave cylinder with release bearing, and an alignment tool.

  • Three-Channel AmplifierAt the 2015 SEMA Show the majority of new mobile-electronics segment products reflected a shift toward the latest in audio/video entertainment, while others demonstrated the aftermarket’s growing participation in the driver safety segment. In total, there was a 34% increase in products entered into the Mobile Electronics category.

  • Boom MatBoom Mat’s 12-page product catalog offers interior comfort solutions for every thermal and acoustic control issue and features the same top products used by the pros including: Boom Mat Damping Material, Under Carpet (UC) and UC Lite, Leather Look Sound Barrier, Moldable Noise Barrier, Under Hood Thermal Acoustic Lining and Floor and Tunnel Shield II.

  • GTR TaillightsSince SEMA’s inception during the ’60s, the hot-rod market has been expanding with new products intended to make the culture of performance and restoration a continuing trend. The New Products Showcase gives Showgoers a shortcut to discovering the cutting-edge products that are keeping this segment on the forefront of the aftermarket industry. Exhibiting a positive trend, the Showcase had a 37% growth in product entries for products classified under the hot rod title. The following pages offer a look at the new products within the hot-rod segment.

Required Reading

  • The Detroit NewsIn July 2015, the U.S. Environmental Protection Agency (EPA) introduced a proposal that would have prohibited the conversion of street vehicles into race cars used exclusively for the track. While the EPA has withdrawn the ill-conceived proposal, the agency continues to assert authority under the Clean Air Act (CAA) to regulate the modification of vehicles used solely for competition, and the issue continues to make headlines.

SEMA Heritage

  • Glue-On-GlamourDot-O-Wols were considered “the latest in tire glamorizing” when Al Paloczy photographed them in the September 1959 issue of Car Craft magazine.