By SEMA Editors

The SEMA Show annually includes Education Days—a complete lineup of educational sessions covering topics ranging from customer service and marketing, to cash flow and industry trends. Conducted by industry leaders and business experts from across the globe, the seminars are designed to help attendees to sell more, be more productive, and prepare for emerging trends and opportunities.

SEMA Education will include SEMA Biz Tips weekly in SEMA eNews. Many of the experts featured in SEMA Biz Tips videos conducted seminars at the 2015 SEMA Show. In this week's video, Jamie Notter of Culture That Works discusses the common misconceptions about millennials and their expectations in the workplace.

The 2016 SEMA Show will be held November 1–4, 2016, in Las Vegas. Exhibitors: buy a booth now!

To learn more about SEMA’s education resources, visit www.sema.org/education. Additional Biz Tips videos are available to view at www.sema.org/biz-tips.

By SEMA Editors

The SEMA Show annually includes Education Days—a complete lineup of educational sessions covering topics ranging from customer service and marketing, to cash flow and industry trends. Conducted by industry leaders and business experts from across the globe, the seminars are designed to help attendees to sell more, be more productive, and prepare for emerging trends and opportunities.

SEMA Education will include SEMA Biz Tips weekly in SEMA eNews. Many of the experts featured in SEMA Biz Tips videos conducted seminars at the 2015 SEMA Show. In this week's video, Jamie Notter of Culture That Works discusses the common misconceptions about millennials and their expectations in the workplace.

The 2016 SEMA Show will be held November 1–4, 2016, in Las Vegas. Exhibitors: buy a booth now!

To learn more about SEMA’s education resources, visit www.sema.org/education. Additional Biz Tips videos are available to view at www.sema.org/biz-tips.

Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time.

The technique, known as website personalization, has been around a while, but as with most things in technology, personalization has been growing ever more powerful, precise and effective over the years, resulting in greater profits for companies that have mastered it.

Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time.

The technique, known as website personalization, has been around a while, but as with most things in technology, personalization has been growing ever more powerful, precise and effective over the years, resulting in greater profits for companies that have mastered it.

Businesses are scoring more sales online by programming their websites to serve up custom marketing content based on who happens to be visiting them at any given time.

The technique, known as website personalization, has been around a while, but as with most things in technology, personalization has been growing ever more powerful, precise and effective over the years, resulting in greater profits for companies that have mastered it.

In partnership with Mazda, the SEMA Garage has announced the ’16 Mazda CX-9 measuring session. The all-new CX-9 reinterprets the fullsize crossover to better serve the needs of todays evolving families. The latest in KODO design portrays a more premium image, and the all-new CX-9 offers quieter, more refined driving with superb fuel economy and performance. Designed around the modern family, the model offers a comfortable and well-thought-out cabin space, advanced safety features and the i-ACTIV AWD all-wheel-drive system. It is the first model to feature Mazda’s new 2.5L direct-injection turbocharged gasoline engine—SKYACTIV-G 2.5T.

Taking place at Mazda’s Technical Research Facility in Irvine, California, July 19, this event will also include daily tours of Mazda’s private “basement garage” collection. Witness the history of Mazda as you explore rare prototypes and custom builds, as well as other highly collectable vehicles. Open to SEMA members and members of the Performance Racing Industry, make your reservations now as space is limited.

In partnership with Mazda, the SEMA Garage has announced the ’16 Mazda CX-9 measuring session. The all-new CX-9 reinterprets the fullsize crossover to better serve the needs of todays evolving families. The latest in KODO design portrays a more premium image, and the all-new CX-9 offers quieter, more refined driving with superb fuel economy and performance. Designed around the modern family, the model offers a comfortable and well-thought-out cabin space, advanced safety features and the i-ACTIV AWD all-wheel-drive system. It is the first model to feature Mazda’s new 2.5L direct-injection turbocharged gasoline engine—SKYACTIV-G 2.5T.

Taking place at Mazda’s Technical Research Facility in Irvine, California, July 19, this event will also include daily tours of Mazda’s private “basement garage” collection. Witness the history of Mazda as you explore rare prototypes and custom builds, as well as other highly collectable vehicles. Open to SEMA members and members of the Performance Racing Industry, make your reservations now as space is limited.

In partnership with Mazda, the SEMA Garage has announced the ’16 Mazda CX-9 measuring session. The all-new CX-9 reinterprets the fullsize crossover to better serve the needs of todays evolving families. The latest in KODO design portrays a more premium image, and the all-new CX-9 offers quieter, more refined driving with superb fuel economy and performance. Designed around the modern family, the model offers a comfortable and well-thought-out cabin space, advanced safety features and the i-ACTIV AWD all-wheel-drive system. It is the first model to feature Mazda’s new 2.5L direct-injection turbocharged gasoline engine—SKYACTIV-G 2.5T.

Taking place at Mazda’s Technical Research Facility in Irvine, California, July 19, this event will also include daily tours of Mazda’s private “basement garage” collection. Witness the history of Mazda as you explore rare prototypes and custom builds, as well as other highly collectable vehicles. Open to SEMA members and members of the Performance Racing Industry, make your reservations now as space is limited.

In partnership with Mazda, the SEMA Garage has announced the ’16 Mazda CX-9 measuring session. The all-new CX-9 reinterprets the fullsize crossover to better serve the needs of todays evolving families. The latest in KODO design portrays a more premium image, and the all-new CX-9 offers quieter, more refined driving with superb fuel economy and performance. Designed around the modern family, the model offers a comfortable and well-thought-out cabin space, advanced safety features and the i-ACTIV AWD all-wheel-drive system. It is the first model to feature Mazda’s new 2.5L direct-injection turbocharged gasoline engine—SKYACTIV-G 2.5T.

Taking place at Mazda’s Technical Research Facility in Irvine, California, July 19, this event will also include daily tours of Mazda’s private “basement garage” collection. Witness the history of Mazda as you explore rare prototypes and custom builds, as well as other highly collectable vehicles. Open to SEMA members and members of the Performance Racing Industry, make your reservations now as space is limited.

The ’17 Acura NSX is almost here and, for SEMA members, this is your chance to get a sneak peak during this very exclusive measuring session scheduled for July 28 (the same day as the SEMA Garage Open House). Don't miss your opportunity to not only get hands-on with this radical new supercar, but also end your day by networking and relaxing with hundreds of your industry colleagues and celebrities.

Twenty-five years after the debut of the original NSX, the all-new ’17 Acura NSX brings a “new sports experience” to the supercar segment. Challenging conventional beliefs about supercars, the new NSX features a radical new twin-turbocharged 75-degree DOHC V6 engine with a 9-speed dual-clutch transmission (DCT) coupled with a three-electric-motor Sport Hybrid system. The result is a groundbreaking new NSX that puts the driver first in every aspect of its design.