Meet International Buyers Before the SEMA Show Begins

By Linda Spencer

Twenty-five percent of buyers walking the 2016 SEMA Show reside outside the United States and are looking for new products to export to their home markets.

Twenty-five percent of buyers walking the 2016 SEMA Show reside outside the United States and are looking for new products to export to their home markets. How do exhibitors connect with these buyers, who come to Las Vegas from Australia, the Mid­dle East, Asia, Europe and more than 130 countries? They likely have just a few minutes to stop at any one booth, so how can exhibitors draw the attention of these buyers and maintain their interest in order for exhibitors to introduce themselves and their products, swipe the buyers’ badges or collect their business cards?

Here are some tips on how to attract buyers. Find out how resources and events can put exhibitors face-to-face with top international buyers.