By SEMA News Staff

SEMA Show visitors are invited to check out the Arctic Cat UTV Experience, which includes the ability to ride along in a brand-new ’17 high-performance Arctic Cat Wildcat piloted by a professional driver on a specially built off-road course located just outside the LVCC’s South Hall.

Along with demo rides, Arctic Cat has a full off-road event and accessories display where attendees can experience the company’s Virtual Reality and other event activation touch points which continue to drive customer conversion to Arctic Cat high-performance products.

The SEMA News team talked with Arctic Cat Chief Marketing Officer Greg Williamson about the company’s SEMA Show exhibit.

Arctic Cat continues to take event marketing to places unseen by its competitors, including the SEMA Show. “The Arctic Cat UTV Experience will be the most significant powersports attraction to appear at SEMA,” said Peter MacGillivray, SEMA vice president of communications and events.

“We continue to provide the Ultimate Off-Road Riding Experiences to our current and potential customers via exciting new event marketing,” said Greg Williamson, Arctic Cat chief marketing officer. The SEMA Show is the premier automotive specialty products trade event in the world. We couldn’t think of a better place to showcase the high-performance attributes of a new Wildcat UTV to 100,000-plus high-performance enthusiasts!”

Visit the Arctic Cat exhibit in Booth #36033.

By SEMA News Staff

Continental has partnered with the BMW Performance Driving School to demonstrate their UHP tire product. Sign up to ride along in the Continental Booth outside of the South Hall. Continental Tire offered attendees a live-test of its new ExtremeContact Sport tire at the 2016 SEMA Show.

By SEMA News Staff

Continental has partnered with the BMW Performance Driving School to demonstrate their UHP tire product. Sign up to ride along in the Continental Booth outside of the South Hall. Continental Tire offered attendees a live-test of its new ExtremeContact Sport tire at the 2016 SEMA Show.

By SEMA News Staff

Continental has partnered with the BMW Performance Driving School to demonstrate their UHP tire product. Sign up to ride along in the Continental Booth outside of the South Hall. Continental Tire offered attendees a live-test of its new ExtremeContact Sport tire at the 2016 SEMA Show.

By SEMA News Staff

DBA’s XP+735 is the company’s top-of-the-line race pad designed specifically for long-term high heat exposure.

Disc Brakes Australia announced a new family of high-performance brake pads. With four different compounds, Disc Brakes Australia’s new brake pads are sure to stop you in your tracks no matter how you use your vehicle.

Disc Brakes Australia’s XP+735 is the top-of-the-line race pad designed for long-term high-heat exposure, while the XP650 is perfect for a weekend track car that is also driven on the street, or for ultimate heavy-towing braking performance.

The SD610 pads are a truck-and-SUV-specific pad that is designed for oversized wheels and tires or added towing capacity, while the entry-level SP500 pads are the perfect pad for all-around improved braking performance on your street car.

More product and company information is available online at www.dbausa.com. Visit Disc Brakes Australia in Booth #23131.

By SEMA News Staff

DBA’s XP+735 is the company’s top-of-the-line race pad designed specifically for long-term high heat exposure.

Disc Brakes Australia announced a new family of high-performance brake pads. With four different compounds, Disc Brakes Australia’s new brake pads are sure to stop you in your tracks no matter how you use your vehicle.

Disc Brakes Australia’s XP+735 is the top-of-the-line race pad designed for long-term high-heat exposure, while the XP650 is perfect for a weekend track car that is also driven on the street, or for ultimate heavy-towing braking performance.

The SD610 pads are a truck-and-SUV-specific pad that is designed for oversized wheels and tires or added towing capacity, while the entry-level SP500 pads are the perfect pad for all-around improved braking performance on your street car.

More product and company information is available online at www.dbausa.com. Visit Disc Brakes Australia in Booth #23131.

By SEMA News Staff

DBA’s XP+735 is the company’s top-of-the-line race pad designed specifically for long-term high heat exposure.

Disc Brakes Australia announced a new family of high-performance brake pads. With four different compounds, Disc Brakes Australia’s new brake pads are sure to stop you in your tracks no matter how you use your vehicle.

Disc Brakes Australia’s XP+735 is the top-of-the-line race pad designed for long-term high-heat exposure, while the XP650 is perfect for a weekend track car that is also driven on the street, or for ultimate heavy-towing braking performance.

The SD610 pads are a truck-and-SUV-specific pad that is designed for oversized wheels and tires or added towing capacity, while the entry-level SP500 pads are the perfect pad for all-around improved braking performance on your street car.

More product and company information is available online at www.dbausa.com. Visit Disc Brakes Australia in Booth #23131.

By SEMA News Staff

From left to right: Laurel Dasher, Tiffany Dorin, Kathryn Reinhardt and Jennifer Reed accepted the 2016 Athena Champion Award for MagnaFlow Exhaust; Melanie White, Athena Woman of the Year; Erin Gilhuly, SBN chair; and Camee Edelbrock, SBN chair-elect. Not pictured: Ruby Davis, 2016 Athena Rising Star.

The SEMA Businesswomen’s Network (SBN) held its 5th annual Gear-up Girl event Monday afternoon. The event is designed to connect female students participating in the SEMA Show Student Program with female automotive professionals who can share perspectives and experience from their time in the industry.

Event attendees enjoyed snacks and beverages and honored leading women in the industry. Melanie White of Hellwig Products was awarded the 2016 SBN Athena Woman of the Year, an award established to honor an industry woman for her outstanding achievements and contributions in the automotive aftermarket.

Ruby Davis of ChickDriven was named the 2016 SBN Athena Rising Star, which recognizes a woman under the age of 30 who is making significant strides in advancing her career in the automotive aftermarket. Recipients are emerging leaders in career development in aspects of business, including networking, education, leveraging the wisdom of others, along with any volunteer efforts within the industry.

MagnaFlow Exhaust was awarded the 2016 SBN Athena Champion Award. The award honors a SEMA member, male or female, or company for outstanding lifetime contributions and dedication to women in the specialty-equipment industry.

More information about the SEMA Businesswomen’s Network is available at www.SEMA.org/sbn.

By SEMA News Staff

From left to right: Laurel Dasher, Tiffany Dorin, Kathryn Reinhardt and Jennifer Reed accepted the 2016 Athena Champion Award for MagnaFlow Exhaust; Melanie White, Athena Woman of the Year; Erin Gilhuly, SBN chair; and Camee Edelbrock, SBN chair-elect. Not pictured: Ruby Davis, 2016 Athena Rising Star.

The SEMA Businesswomen’s Network (SBN) held its 5th annual Gear-up Girl event Monday afternoon. The event is designed to connect female students participating in the SEMA Show Student Program with female automotive professionals who can share perspectives and experience from their time in the industry.

Event attendees enjoyed snacks and beverages and honored leading women in the industry. Melanie White of Hellwig Products was awarded the 2016 SBN Athena Woman of the Year, an award established to honor an industry woman for her outstanding achievements and contributions in the automotive aftermarket.

Ruby Davis of ChickDriven was named the 2016 SBN Athena Rising Star, which recognizes a woman under the age of 30 who is making significant strides in advancing her career in the automotive aftermarket. Recipients are emerging leaders in career development in aspects of business, including networking, education, leveraging the wisdom of others, along with any volunteer efforts within the industry.

MagnaFlow Exhaust was awarded the 2016 SBN Athena Champion Award. The award honors a SEMA member, male or female, or company for outstanding lifetime contributions and dedication to women in the specialty-equipment industry.

More information about the SEMA Businesswomen’s Network is available at www.SEMA.org/sbn.

By SEMA News Staff

From left to right: Laurel Dasher, Tiffany Dorin, Kathryn Reinhardt and Jennifer Reed accepted the 2016 Athena Champion Award for MagnaFlow Exhaust; Melanie White, Athena Woman of the Year; Erin Gilhuly, SBN chair; and Camee Edelbrock, SBN chair-elect. Not pictured: Ruby Davis, 2016 Athena Rising Star.

The SEMA Businesswomen’s Network (SBN) held its 5th annual Gear-up Girl event Monday afternoon. The event is designed to connect female students participating in the SEMA Show Student Program with female automotive professionals who can share perspectives and experience from their time in the industry.

Event attendees enjoyed snacks and beverages and honored leading women in the industry. Melanie White of Hellwig Products was awarded the 2016 SBN Athena Woman of the Year, an award established to honor an industry woman for her outstanding achievements and contributions in the automotive aftermarket.

Ruby Davis of ChickDriven was named the 2016 SBN Athena Rising Star, which recognizes a woman under the age of 30 who is making significant strides in advancing her career in the automotive aftermarket. Recipients are emerging leaders in career development in aspects of business, including networking, education, leveraging the wisdom of others, along with any volunteer efforts within the industry.

MagnaFlow Exhaust was awarded the 2016 SBN Athena Champion Award. The award honors a SEMA member, male or female, or company for outstanding lifetime contributions and dedication to women in the specialty-equipment industry.

More information about the SEMA Businesswomen’s Network is available at www.SEMA.org/sbn.