News | Specialty Equipment Market Association (SEMA)

Thu, 07/13/2017 - 13:36

SEMA-member companies have posted several new listings for job opportunities (view all here) in the Classifieds page of SEMA.org. Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enables employees to participate in webinars, access free market research, join SEMA committees and more.

10 Reasons to Register for SEMA’s Export Fair, July 25–26

Thu, 07/13/2017 - 13:17

By Linda Spencer

Hear from an international buyer panel of performance and off-road product distributors from key global markets, including the Middle East, Australia and China. These eight buyers will also meet one-on-one with attendees on a first-come-first-served basis. Use the summer Export Fair to start a conversation with these key buyers and invite them to your booth at the SEMA Show in Las Vegas.

The SEMA Export Fair, to be held July 25–26, at the SEMA Garage in Diamond Bar, California, is a two-day program designed to help members grow their overseas businesses. Topics to be covered during the Export Fair will include using social media to promote your brand/products in China, complying with overseas regulatory requirements, and understanding the legal costs to enhancing the global protection of your trademarks and patents. Attendees will also learn tips from a panel of manufacturers with a collective 100-plus years of exporting experience, as well as an international buyer panel of performance and off-road products.

Here are 10 reasons to register now for the SEMA Export Fair:

Get a jump on the competition by learning best practices on how to vet overseas markets and potential customers, as well as tips on getting paid and shipping to dozens of international markets.
Find potential new distributors from Australia, the United Arab Emirates (UAE) and China. Meet one-on-one with eight top buyers coming to the United States to provide information about their markets and discuss with you whether your products are a good fit for their markets.
Twenty-five percent of buyers at the SEMA Show reside outside the United States. Learn some easy tips to attract them to your SEMA Show booth with a handy list of best practices.
Learn about the new regulations governing vehicle customization in the UAE.
Hear from a compliance expert (who is also a “car guy”) on the requirements to sell to Saudi Arabia. Peter Campbell from SGS will also talk more generally about staying up-to-date on global compliance requirements.
James Eron of KungFu Data and Rachel Salzman of the U.S. Government’s International Trade Administration’s Office of Intellectual Property will provide a practical, step-by-step guide of what to do/not do if you find counterfeit versions of your products on Alibaba. Learn the quickest way to get the products removed from the online platform.
Ron Weber of Trinet Internet Solutions and Carl Miller of GRIN will provide tips on how to promote your brand in China.
Hear from a star panel of top IPR attorneys about best practices for protecting your trademarks and patents overseas. Schedule a complimentary private meeting with an IPR attorney to check your current practices and learn additional proactive steps.
Gain top tips from a panel of manufacturers with a collective 100+ years of exporting experience.
Network with fellow SEMA members over In-N-Out Burger.

Don’t miss out. Register for the 2017 Export Fair now!

10 Reasons to Register for SEMA’s Export Fair, July 25–26

Thu, 07/13/2017 - 13:17

By Linda Spencer

Hear from an international buyer panel of performance and off-road product distributors from key global markets, including the Middle East, Australia and China. These eight buyers will also meet one-on-one with attendees on a first-come-first-served basis. Use the summer Export Fair to start a conversation with these key buyers and invite them to your booth at the SEMA Show in Las Vegas.

The SEMA Export Fair, to be held July 25–26, at the SEMA Garage in Diamond Bar, California, is a two-day program designed to help members grow their overseas businesses. Topics to be covered during the Export Fair will include using social media to promote your brand/products in China, complying with overseas regulatory requirements, and understanding the legal costs to enhancing the global protection of your trademarks and patents. Attendees will also learn tips from a panel of manufacturers with a collective 100-plus years of exporting experience, as well as an international buyer panel of performance and off-road products.

Here are 10 reasons to register now for the SEMA Export Fair:

Get a jump on the competition by learning best practices on how to vet overseas markets and potential customers, as well as tips on getting paid and shipping to dozens of international markets.
Find potential new distributors from Australia, the United Arab Emirates (UAE) and China. Meet one-on-one with eight top buyers coming to the United States to provide information about their markets and discuss with you whether your products are a good fit for their markets.
Twenty-five percent of buyers at the SEMA Show reside outside the United States. Learn some easy tips to attract them to your SEMA Show booth with a handy list of best practices.
Learn about the new regulations governing vehicle customization in the UAE.
Hear from a compliance expert (who is also a “car guy”) on the requirements to sell to Saudi Arabia. Peter Campbell from SGS will also talk more generally about staying up-to-date on global compliance requirements.
James Eron of KungFu Data and Rachel Salzman of the U.S. Government’s International Trade Administration’s Office of Intellectual Property will provide a practical, step-by-step guide of what to do/not do if you find counterfeit versions of your products on Alibaba. Learn the quickest way to get the products removed from the online platform.
Ron Weber of Trinet Internet Solutions and Carl Miller of GRIN will provide tips on how to promote your brand in China.
Hear from a star panel of top IPR attorneys about best practices for protecting your trademarks and patents overseas. Schedule a complimentary private meeting with an IPR attorney to check your current practices and learn additional proactive steps.
Gain top tips from a panel of manufacturers with a collective 100+ years of exporting experience.
Network with fellow SEMA members over In-N-Out Burger.

Don’t miss out. Register for the 2017 Export Fair now!

Reminder: Press Conference Applications Deadline July 28

Thu, 07/13/2017 - 12:42

By Della Domingo

A press conference is one of many ways to garner the attention of the 3,000 editors and reporters who attend the Show each year.

Exhibitors interested in hosting an official press conference at the 2017 SEMA Show have until Friday, July 28, to submit their applications.

A press conference is one of many ways to garner the attention of the 3,000 editors and reporters who attend the Show each year. And while they can be effective in reaching a large number of media, they do require a great deal of preparation. If your company is interested in hosting a press conference at this year’s Show, here’s some important information:

A list of all the PR opportunities for exhibitors is available in the Exhibitor Services Manual.

For more information on hosting a press conference, contact pr@sema.org.

Reminder: Press Conference Applications Deadline July 28

Thu, 07/13/2017 - 12:42

By Della Domingo

A press conference is one of many ways to garner the attention of the 3,000 editors and reporters who attend the Show each year.

Exhibitors interested in hosting an official press conference at the 2017 SEMA Show have until Friday, July 28, to submit their applications.

A press conference is one of many ways to garner the attention of the 3,000 editors and reporters who attend the Show each year. And while they can be effective in reaching a large number of media, they do require a great deal of preparation. If your company is interested in hosting a press conference at this year’s Show, here’s some important information:

A list of all the PR opportunities for exhibitors is available in the Exhibitor Services Manual.

For more information on hosting a press conference, contact pr@sema.org.

Reminder: Press Conference Applications Deadline July 28

Thu, 07/13/2017 - 12:42

By Della Domingo

A press conference is one of many ways to garner the attention of the 3,000 editors and reporters who attend the Show each year.

Exhibitors interested in hosting an official press conference at the 2017 SEMA Show have until Friday, July 28, to submit their applications.

A press conference is one of many ways to garner the attention of the 3,000 editors and reporters who attend the Show each year. And while they can be effective in reaching a large number of media, they do require a great deal of preparation. If your company is interested in hosting a press conference at this year’s Show, here’s some important information:

A list of all the PR opportunities for exhibitors is available in the Exhibitor Services Manual.

For more information on hosting a press conference, contact pr@sema.org.

Latest News From SEMA Show Exhibitors

Thu, 07/13/2017 - 12:27

By SEMA Editors

Stay up-to-date on the latest exhibitor news by regularly checking the Online Media Center.

Exhibitor preparations for the 2017 SEMA Show are in full swing. Stay up-to-date on the latest exhibitor news by regularly checking the Online Media Center. Sort by type of announcement and/or market segment to find the most relevant news quickly and efficiently.

Below are some of the latest announcements found in the Online Media Center:

Exhibitor Press releases can be found at www.semashow.com/press. Find all SEMA Show News at www.semashow.com/news.

The 2017 SEMA Show will take place October 31–November 3 in Las Vegas. Register now!

Young Gun Neuenschwander Joins 2017 SEMA Battle of the Builders Competition

Thu, 07/13/2017 - 12:06

By Juan Torres

Jacob Neuenschwander will compete in the 2017 SEMA Battle of the Builders after winning the Young Guns category at the 4-Wheel Jamboree Nationals in Lima, Ohio, May 19–21.

Neuenschwander was awarded a spot at the 2017 SEMA Show, October 31–November 3, for his ’04 Dodge Ram pickup, which will now go head-to-head against hundreds of vehicles from some of the top builders in the world at the exclusive event.

Jacob Neuenschwander, 22, will travel to Las Vegas in a few months to compete in one of the industry’s most prestigious vehicle build competitions—the 2017 SEMA Battle of the Builders—after winning the Young Guns category at the 4-Wheel Jamboree Nationals in Lima, Ohio, May 19–21.

For his Young Guns victory, Neuenschwander was awarded a spot at the 2017 SEMA Show, October 31–November 3, for his ’04 Dodge Ram pickup, which will now go head-to-head against hundreds of vehicles from some of the world’s top builders in the exclusive competition.

“It’s so awesome to win the SEMA Battle of the Builders Young Guns title. It’s a dream come true to be able to display my truck at the SEMA Show,” said Neuenschwander, who was also awarded an all-expense-paid trip for two and transportation for his truck to the Show. “It’s unreal. It will continue to seem like a dream until I finally get to the SEMA Show and it hits me that I’m actually there.”

Neuenschwander had been trying for years to have his truck displayed at the trade-only SEMA Show, so he’s excited to finally be a part of the elite group of builders at the Show.

“The SEMA Show is the best of the best, and it’s a lifetime opportunity to meet a lot of people and companies in the industry,” he said. “Being at the SEMA Show is like I’ve finally reached the end goal of this truck build.”

Battle of the Builders participants get a chance to participate in the SEMA Cruise during SEMA Ignited and possibly be featured in the Battle of the Builders TV special, which makes it possible for consumers to connect with manufacturers and see the great new products and trends that debut at the trade-only SEMA Show.

In an effort to support young builders and recognize them as the future of the industry, SEMA created the Young Guns regional program this year and partnered with car shows to highlight builders 27 years old or younger, six of whom will be sent to the 2017 SEMA Show.

“We partnered with AutoCon, Bonnier and Goodguys due to the excellence of their shows and to recognize and encourage participation of young builders from around the country,” said SEMA Vice President of Marketing, PR and Communications Ira Gabriel. “The youth are essential to our industry. There are many amazing and talented younger enthusiasts and vehicle builders who can look to the SEMA Show and Battle of the Builders and get excited about our industry.”

Neuenschwander, who painted and airbrushed every part of the truck, and built the 1,000hp engine with help from his friends, is looking forward to seeing all of the other amazing builds at the 2017 SEMA Show.

“I can’t wait to see everyone’s builds and be a part of the group,” he said. “I want to keep the truck the same so that when I’m 50 or 60 years old, I can look back at it and relive this great experience.”

SEMA Show builders interested in gaining national exposure by showcasing their car and parts through the SEMA Battle of the Builders competition can register at www.sema.org/botb. The deadline for entry is September 1.