By Jason Catullo

Placing your products in the Showcase means attracting more buyers looking to stock their shelves with what’s new, what’s hot, and what their customers may have never seen before.

The New Products Showcase is an annual destination for buyers and media looking for the latest products from the specialty-equipment market’s top companies. Placing your products in the Showcase means attracting more buyers looking to stock their shelves with what’s new, what’s hot, and what their customers may have never seen before. In addition to being the Show's No. 1 destination for buyers according to Show management, exhibitors that use the Showcase will reap the benefits well after the Show is over.

Each product entered in the Showcase includes detailed product information and traditional descriptive signs, and the product information is immediately available to buyers at the Show. All of the products in the Showcase are photographed and promoted in SEMA News magazine throughout the upcoming year and featured on www.SEMAphotos.com.

The Showcase is available to all exhibitors, and Show management has introduced several drop-off and pick-up options to make the process as convenient as possible for exhibitors.

Product Drop Off

Exhibitors are required to deliver their products on-site by bringing the product with them to the Show, or shipping the product in advance to the Freeman warehouse. Even if shipped in advance, all product entries must be personally checked-in at the Skybridge Meeting Rooms during the following dates and times:

• Saturday, October 28, 12:00 p.m.–5:00 p.m.
• Sunday, October 29, 8:00 a.m.–5:00 p.m.
• Monday, October 30, 8:00 a.m.–3:00 p.m.

Product Pick Up

All of the products in the Showcase are photographed and promoted in SEMA News magazine throughout the upcoming year and featured on www.SEMAphotos.com.

Product Pickup on Friday, November 3, is busiest between 3:00 p.m.– 4:30 p.m. Exhibitors can essentially hold their place in line by obtaining a Fast Lane Pass, allowing them to return at a scheduled time later in the evening (4:30 p.m.–7:00 p.m.) and cut to the front of the line. Fast Lane Passes are offered to those who are in line on a first-come, first-served basis, starting at 3:00 pm.

Exhibitors also have the option to have their new products packaged and shipped back by UPS at the end of the SEMA Show. To use the UPS option, exhibitors make arrangements with UPS personnel during check-in instead of returning the New Products area on Friday afternoon.

For a complete outline about the New Products Showcase rules and regulations, visit www.SEMAShow.com/new-product-rules.

More About the New Products Showcase

The 2017 New Products Showcase is located on the Skybridge of the Las Vegas Convention Center, between Central and South Halls. The first product entered into the Showcase is always free. Additional products are $75 each when entered by Friday, October 6; each additional product is $150 thereafter. In addition to new products, there is a Featured Products category to highlight products that do not qualify as “new,” but serve as a valuable way to connect an existing line with new customers.

This is the ’18 Jeep Wrangler Rubicon Unlimited with barely any camo, and it doesn't disappoint.

As seen in these shots, the new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright. A fixed windshield and slightly longer front end are the main giveaways.

Mechanical details are expected to include significant amounts of aluminum in the name of weight reduction, although the body will be mostly made of steel. A new 2.0L turbo four, dubbed “Hurricane,” is slated for the Wrangler as a more fuel-efficient option. The Pentastar V6 and eight-speed automatic will be the mainstream powertrain, although the big news will be a 3.0L V6 turbodiesel for North America and likely global markets. A hybrid powertrain is also rumored, and a six-speed manual is confirmed to be available.

Jeep officials have insisted the Wrangler’s off-road abilities will only be improved, despite the changes for economy.

Expect to see the new Wrangler debut at the 2017 LA Auto Show.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Jeep Wrangler Rubicon Unlimited with barely any camo, and it doesn't disappoint.

As seen in these shots, the new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright. A fixed windshield and slightly longer front end are the main giveaways.

Mechanical details are expected to include significant amounts of aluminum in the name of weight reduction, although the body will be mostly made of steel. A new 2.0L turbo four, dubbed “Hurricane,” is slated for the Wrangler as a more fuel-efficient option. The Pentastar V6 and eight-speed automatic will be the mainstream powertrain, although the big news will be a 3.0L V6 turbodiesel for North America and likely global markets. A hybrid powertrain is also rumored, and a six-speed manual is confirmed to be available.

Jeep officials have insisted the Wrangler’s off-road abilities will only be improved, despite the changes for economy.

Expect to see the new Wrangler debut at the 2017 LA Auto Show.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Jeep Wrangler Rubicon Unlimited with barely any camo, and it doesn't disappoint.

As seen in these shots, the new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright. A fixed windshield and slightly longer front end are the main giveaways.

Mechanical details are expected to include significant amounts of aluminum in the name of weight reduction, although the body will be mostly made of steel. A new 2.0L turbo four, dubbed “Hurricane,” is slated for the Wrangler as a more fuel-efficient option. The Pentastar V6 and eight-speed automatic will be the mainstream powertrain, although the big news will be a 3.0L V6 turbodiesel for North America and likely global markets. A hybrid powertrain is also rumored, and a six-speed manual is confirmed to be available.

Jeep officials have insisted the Wrangler’s off-road abilities will only be improved, despite the changes for economy.

Expect to see the new Wrangler debut at the 2017 LA Auto Show.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Jeep Wrangler Rubicon Unlimited with barely any camo, and it doesn't disappoint.

As seen in these shots, the new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright. A fixed windshield and slightly longer front end are the main giveaways.

Mechanical details are expected to include significant amounts of aluminum in the name of weight reduction, although the body will be mostly made of steel. A new 2.0L turbo four, dubbed “Hurricane,” is slated for the Wrangler as a more fuel-efficient option. The Pentastar V6 and eight-speed automatic will be the mainstream powertrain, although the big news will be a 3.0L V6 turbodiesel for North America and likely global markets. A hybrid powertrain is also rumored, and a six-speed manual is confirmed to be available.

Jeep officials have insisted the Wrangler’s off-road abilities will only be improved, despite the changes for economy.

Expect to see the new Wrangler debut at the 2017 LA Auto Show.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Jeep Wrangler Rubicon Unlimited with barely any camo, and it doesn't disappoint.

As seen in these shots, the new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright. A fixed windshield and slightly longer front end are the main giveaways.

Mechanical details are expected to include significant amounts of aluminum in the name of weight reduction, although the body will be mostly made of steel. A new 2.0L turbo four, dubbed “Hurricane,” is slated for the Wrangler as a more fuel-efficient option. The Pentastar V6 and eight-speed automatic will be the mainstream powertrain, although the big news will be a 3.0L V6 turbodiesel for North America and likely global markets. A hybrid powertrain is also rumored, and a six-speed manual is confirmed to be available.

Jeep officials have insisted the Wrangler’s off-road abilities will only be improved, despite the changes for economy.

Expect to see the new Wrangler debut at the 2017 LA Auto Show.

Photo credit: Brian Williams, SpiedBilde

This is the ’18 Jeep Wrangler Rubicon Unlimited with barely any camo, and it doesn't disappoint.

As seen in these shots, the new Wrangler will resemble the outgoing one, but various aerodynamic tweaks will make it less upright. A fixed windshield and slightly longer front end are the main giveaways.

Mechanical details are expected to include significant amounts of aluminum in the name of weight reduction, although the body will be mostly made of steel. A new 2.0L turbo four, dubbed “Hurricane,” is slated for the Wrangler as a more fuel-efficient option. The Pentastar V6 and eight-speed automatic will be the mainstream powertrain, although the big news will be a 3.0L V6 turbodiesel for North America and likely global markets. A hybrid powertrain is also rumored, and a six-speed manual is confirmed to be available.

Jeep officials have insisted the Wrangler’s off-road abilities will only be improved, despite the changes for economy.

Expect to see the new Wrangler debut at the 2017 LA Auto Show.

Photo credit: Brian Williams, SpiedBilde

By SEMA Editors

Jason Childress of Gateway Classic Mustang calls his ’62 Ford Falcon build an “old-school hot rod with a twist.” Based in Bourbon, Missouri, Childress has a long history of building custom Mustangs.

SEMA had a chance to preview the build he’s entering in the Battle of the Builders competition. The ’62 Ford Falcon features a custom floor and frame, along with highlights throughout that make the vehicle special. Learn more about this unique build and why, as Jason puts, “it’s about making a piece of artwork and sharing it with the world.”

Subscribe to the SEMA Show YouTube Channel to see the latest builder interviews and more leading up to the 2017 SEMA Show.

By SEMA Editors

Jason Childress of Gateway Classic Mustang calls his ’62 Ford Falcon build an “old-school hot rod with a twist.” Based in Bourbon, Missouri, Childress has a long history of building custom Mustangs.

SEMA had a chance to preview the build he’s entering in the Battle of the Builders competition. The ’62 Ford Falcon features a custom floor and frame, along with highlights throughout that make the vehicle special. Learn more about this unique build and why, as Jason puts, “it’s about making a piece of artwork and sharing it with the world.”

Subscribe to the SEMA Show YouTube Channel to see the latest builder interviews and more leading up to the 2017 SEMA Show.

By SEMA Editors

Jason Childress of Gateway Classic Mustang calls his ’62 Ford Falcon build an “old-school hot rod with a twist.” Based in Bourbon, Missouri, Childress has a long history of building custom Mustangs.

SEMA had a chance to preview the build he’s entering in the Battle of the Builders competition. The ’62 Ford Falcon features a custom floor and frame, along with highlights throughout that make the vehicle special. Learn more about this unique build and why, as Jason puts, “it’s about making a piece of artwork and sharing it with the world.”

Subscribe to the SEMA Show YouTube Channel to see the latest builder interviews and more leading up to the 2017 SEMA Show.