By Jason Catullo
 Placing your products in the Showcase means attracting more buyers looking to stock their shelves with what’s new, what’s hot, and what their customers may have never seen before. |
The New Products Showcase is an annual destination for buyers and media looking for the latest products from the specialty-equipment market’s top companies. Placing your products in the Showcase means attracting more buyers looking to stock their shelves with what’s new, what’s hot, and what their customers may have never seen before. In addition to being the Show's No. 1 destination for buyers according to Show management, exhibitors that use the Showcase will reap the benefits well after the Show is over.
Each product entered in the Showcase includes detailed product information and traditional descriptive signs, and the product information is immediately available to buyers at the Show. All of the products in the Showcase are photographed and promoted in SEMA News magazine throughout the upcoming year and featured on www.SEMAphotos.com.
The Showcase is available to all exhibitors, and Show management has introduced several drop-off and pick-up options to make the process as convenient as possible for exhibitors.
Product Drop Off
Exhibitors are required to deliver their products on-site by bringing the product with them to the Show, or shipping the product in advance to the Freeman warehouse. Even if shipped in advance, all product entries must be personally checked-in at the Skybridge Meeting Rooms during the following dates and times:
- Saturday, October 28, 12:00 p.m.–5:00 p.m.
- Sunday, October 29, 8:00 a.m.–5:00 p.m.
- Monday, October 30, 8:00 a.m.–3:00 p.m.
Product Pick Up
 All of the products in the Showcase are photographed and promoted in SEMA News magazine throughout the upcoming year and featured on www.SEMAphotos.com. |
Product Pickup on Friday, November 3, is busiest between 3:00 p.m.– 4:30 p.m. Exhibitors can essentially hold their place in line by obtaining a Fast Lane Pass, allowing them to return at a scheduled time later in the evening (4:30 p.m.–7:00 p.m.) and cut to the front of the line. Fast Lane Passes are offered to those who are in line on a first-come, first-served basis, starting at 3:00 pm.
Exhibitors also have the option to have their new products packaged and shipped back by UPS at the end of the SEMA Show. To use the UPS option, exhibitors make arrangements with UPS personnel during check-in instead of returning the New Products area on Friday afternoon.
For a complete outline about the New Products Showcase rules and regulations, visit www.SEMAShow.com/new-product-rules.
More About the New Products Showcase
The 2017 New Products Showcase is located on the Skybridge of the Las Vegas Convention Center, between Central and South Halls. The first product entered into the Showcase is always free. Additional products are $75 each when entered by Friday, October 6; each additional product is $150 thereafter. In addition to new products, there is a Featured Products category to highlight products that do not qualify as “new,” but serve as a valuable way to connect an existing line with new customers.