Thu, 09/14/2017 - 10:46

By SEMA Washington, D.C., Staff

Page
Sonoma Raceway President and General Manager Steve Page testified before a key Congressional subcommittee, urging members to continue to allow street vehicles to be modified and converted for motorsports competition.

Sonoma Raceway President and General Manager Steve Page testified before a key Congressional subcommittee, urging members to continue to allow street vehicles to be modified and converted for motorsports competition. Page joined a panel of experts to discuss “Big Relief for Small Business: Legislation Reducing Regulatory Burdens on Small Manufacturers and Other Job Creators.”   

Page testified on behalf of H.R 350, the “Recognizing the Protection of Motorsports Act of 2017” (RPM Act), which clarifies that under the Clean Air Act, it has always been legal to modify a street vehicle into a racecar used exclusively at the track.

In his testimony to the subcommittee, Page said that the majority of the vehicles competing on his track began their lives as assembly-line vehicles that have been modified for the track. “These are cars, trucks and motorcycles that have given up their license plates and arrive and depart our facility on trailers.”

Page also cited an analysis conducted by the Sonoma County Economic Development Board that measured the regional economic impact of a single vintage race weekend at their facility to be nearly $2 million. He added that this activity takes place at Sonoma Raceway, and at hundreds of other tracks across the country, on a regular basis. The industry as a whole employs thousands nationwide and contributes billions to the nation’s economy each year.

“The EPA now defines a majority of our customers as law-breakers,” Page said. “Given the agency’s policy, a clarification to the law is absolutely needed. The RPM Act simply makes clear that converting a motor vehicle into a dedicated race vehicle does not violate the law. Further, it restores the original intent of the Clean Air Act that the law applies to motor vehicles used on our roads and highways and not to race vehicles.” 

Countering opposition claims that the bill creates a loophole, Page noted that the bill does not reduce EPA’s authority to enforce against illegal parts on street vehicles.   

In Page’s home state of California, which owns the strictest emissions laws in the country, state law and regulations specifically allow for motor vehicles to be modified for use exclusively in motorsports competition.

For more information, visit http://saveourracecars.com/.

Thu, 09/14/2017 - 10:46

By SEMA Washington, D.C., Staff

Page
Sonoma Raceway President and General Manager Steve Page testified before a key Congressional subcommittee, urging members to continue to allow street vehicles to be modified and converted for motorsports competition.

Sonoma Raceway President and General Manager Steve Page testified before a key Congressional subcommittee, urging members to continue to allow street vehicles to be modified and converted for motorsports competition. Page joined a panel of experts to discuss “Big Relief for Small Business: Legislation Reducing Regulatory Burdens on Small Manufacturers and Other Job Creators.”   

Page testified on behalf of H.R 350, the “Recognizing the Protection of Motorsports Act of 2017” (RPM Act), which clarifies that under the Clean Air Act, it has always been legal to modify a street vehicle into a racecar used exclusively at the track.

In his testimony to the subcommittee, Page said that the majority of the vehicles competing on his track began their lives as assembly-line vehicles that have been modified for the track. “These are cars, trucks and motorcycles that have given up their license plates and arrive and depart our facility on trailers.”

Page also cited an analysis conducted by the Sonoma County Economic Development Board that measured the regional economic impact of a single vintage race weekend at their facility to be nearly $2 million. He added that this activity takes place at Sonoma Raceway, and at hundreds of other tracks across the country, on a regular basis. The industry as a whole employs thousands nationwide and contributes billions to the nation’s economy each year.

“The EPA now defines a majority of our customers as law-breakers,” Page said. “Given the agency’s policy, a clarification to the law is absolutely needed. The RPM Act simply makes clear that converting a motor vehicle into a dedicated race vehicle does not violate the law. Further, it restores the original intent of the Clean Air Act that the law applies to motor vehicles used on our roads and highways and not to race vehicles.” 

Countering opposition claims that the bill creates a loophole, Page noted that the bill does not reduce EPA’s authority to enforce against illegal parts on street vehicles.   

In Page’s home state of California, which owns the strictest emissions laws in the country, state law and regulations specifically allow for motor vehicles to be modified for use exclusively in motorsports competition.

For more information, visit http://saveourracecars.com/.

Thu, 09/14/2017 - 10:46

By SEMA Washington, D.C., Staff

Page
Sonoma Raceway President and General Manager Steve Page testified before a key Congressional subcommittee, urging members to continue to allow street vehicles to be modified and converted for motorsports competition.

Sonoma Raceway President and General Manager Steve Page testified before a key Congressional subcommittee, urging members to continue to allow street vehicles to be modified and converted for motorsports competition. Page joined a panel of experts to discuss “Big Relief for Small Business: Legislation Reducing Regulatory Burdens on Small Manufacturers and Other Job Creators.”   

Page testified on behalf of H.R 350, the “Recognizing the Protection of Motorsports Act of 2017” (RPM Act), which clarifies that under the Clean Air Act, it has always been legal to modify a street vehicle into a racecar used exclusively at the track.

In his testimony to the subcommittee, Page said that the majority of the vehicles competing on his track began their lives as assembly-line vehicles that have been modified for the track. “These are cars, trucks and motorcycles that have given up their license plates and arrive and depart our facility on trailers.”

Page also cited an analysis conducted by the Sonoma County Economic Development Board that measured the regional economic impact of a single vintage race weekend at their facility to be nearly $2 million. He added that this activity takes place at Sonoma Raceway, and at hundreds of other tracks across the country, on a regular basis. The industry as a whole employs thousands nationwide and contributes billions to the nation’s economy each year.

“The EPA now defines a majority of our customers as law-breakers,” Page said. “Given the agency’s policy, a clarification to the law is absolutely needed. The RPM Act simply makes clear that converting a motor vehicle into a dedicated race vehicle does not violate the law. Further, it restores the original intent of the Clean Air Act that the law applies to motor vehicles used on our roads and highways and not to race vehicles.” 

Countering opposition claims that the bill creates a loophole, Page noted that the bill does not reduce EPA’s authority to enforce against illegal parts on street vehicles.   

In Page’s home state of California, which owns the strictest emissions laws in the country, state law and regulations specifically allow for motor vehicles to be modified for use exclusively in motorsports competition.

For more information, visit http://saveourracecars.com/.

Thu, 09/14/2017 - 10:40

Teaming up 12 years ago, siblings Cole Shaffer and Kellie Pitre set out to buy and resurrect University Auto Parts, a NAPA outlet in Boulder, Colorado. Pitre’s role in the rapid parlaying of that store into a $10 million family business of three successful locations earned her 2016 recognition on the annual SEMA News “35 Under 35” roster of up-and-coming industry professionals. Since last year, that collection of Colorado locations has grown to a total of five.

https://www.sema.org/sema-news/2017/09/retail-spotlight-university-auto-parts-models-successful-turnarounds-and

Thu, 09/14/2017 - 10:40

Teaming up 12 years ago, siblings Cole Shaffer and Kellie Pitre set out to buy and resurrect University Auto Parts, a NAPA outlet in Boulder, Colorado. Pitre’s role in the rapid parlaying of that store into a $10 million family business of three successful locations earned her 2016 recognition on the annual SEMA News “35 Under 35” roster of up-and-coming industry professionals. Since last year, that collection of Colorado locations has grown to a total of five.

https://www.sema.org/sema-news/2017/09/retail-spotlight-university-auto-parts-models-successful-turnarounds-and

Thu, 09/14/2017 - 10:39

By Robert Coakley, Upgrade Performance Inc.

coakley
Robert Coakley
chant
Stuart Chant

Join Robert Coakley and Stuart Chant, Upgrade Performance Inc., for a SEMA Show Education workshop, to be held November 1, at 2:15 p.m., that will cover practical and tactical techniques that are used by companies including AAA, Enterprise and Overstock.com to increase sales or improve customer loyalty. Coakley and Chant will provide examples and then guide attendees through developing specific word tracks for their businesses. This workshop is 90% interactive and will give participants the chance to build customized call tracks, share best practices and practice techniques that they can put into practice immediately. Techniques covered will be relevant for both sales and customer service teams.

Register now, and view the complete SEMA Show Education schedule.

 

Thu, 09/14/2017 - 10:39

By Robert Coakley, Upgrade Performance Inc.

coakley
Robert Coakley
chant
Stuart Chant

Join Robert Coakley and Stuart Chant, Upgrade Performance Inc., for a SEMA Show Education workshop, to be held November 1, at 2:15 p.m., that will cover practical and tactical techniques that are used by companies including AAA, Enterprise and Overstock.com to increase sales or improve customer loyalty. Coakley and Chant will provide examples and then guide attendees through developing specific word tracks for their businesses. This workshop is 90% interactive and will give participants the chance to build customized call tracks, share best practices and practice techniques that they can put into practice immediately. Techniques covered will be relevant for both sales and customer service teams.

Register now, and view the complete SEMA Show Education schedule.

 

Thu, 09/14/2017 - 10:35

By SEMA Editors

press conference
More than 3,000 credentialed media attend the SEMA Show each year. One of the many ways exhibitors can get their news to editors and reporters is by holding a press conference at the SEMA Show.

Official 2017 SEMA Show Press Conference Schedule

Monday, October 30, 2017

  • 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Truck and Off-Road Alliance (TORA) (Media Center, Rm. S220)
  • 1:00 p.m.1:20 p.m.—SEMA: Truck and Off-Road Alliance (TORA), Truck and Offroad Market Updates (Media Center, Rm. S220)
  • 1:30 p.m.1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S220)
  • 2:00 p.m.–3:00 p.m.—ARB 4x4 Accessories: Groundbreaking New Product From ARB 4x4 Accessories; lunch will be served (Media Center, Rm. S220)
  • 4:00 p.m.6:00 p.m.—SEMA: Vehicle Reveal (Outside the Grand Lobby Entrance)

Tuesday, October 31, 2017

  • 7:30 a.m.8:45 a.m.—SEMA: New Products Breakfast, Featuring the SEMA Award Press Conference; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
  • 9:00 a.m.9:20 a.m.—KIA Motors America Inc., KIA Motors America (Booth #10809)
  • 9:30 a.m.9:50 a.m.—House of Kolor, House of Kolor Commemorative Divco Unveiling (Booth #23513)
  • 10:00 a.m.10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
  • 10:30 a.m.10:50 a.m.—Ford Motor Co., Ford Motor Company Press Conference (Booth #22200)
  • 11:00 a.m.11:20 a.m.—Hyundai Motor America, Hyundai Motorsports and Performance Tuning (Booth #24387)
  • 11:30 a.m.11:50 a.m.—General Motors LLC, Chevrolet Performance Variants and Motorsports (Booth #23743)
  • 12:00 p.m.12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalist (Grand Lobby, SEMA Central)
  • 12:30 p.m.1:20 p.m.—SHELL, Ken Block Exclusive Video Screening and Discussion, plus Vehicle Unveil; lunch will be served (Booth #60005, Silver Lot)
  • 1:30 p.m.1:40 p.m.—Coker Tire, Coker Tire Press Conference (Booth #22775)
  • 1:50 p.m.2:00 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams Automotive Finishes Press Conference (Booth #10639)
  • 2:10 p.m.2:20 p.m.—Valspar Automotive, Valspar Automotive Announcing New Matrix Mavericks of Color for 2018 (Booth #10839)
  • 2:30 p.m.2:50 p.m.—SCORE International, SCORE Baja 1000 50th Anniversary and Qualifier (Booth #62003, Silver Lot)
  • 3:00 p.m.3:20 p.m.—Driven Performance Brands, Unveiling of Booth Show Cars (Booth #22351)
  • 3:30 p.m.3:50 p.m.—OPTIMA Batteries, OPTIMA Batteries Unveils Expansion to Battery Technology (Booth #20323)
  • 4:26 p.m.4:50 p.m.—FCA US/Mopar, FCA U.S.: Mopar Media Briefing (Booth #43155)
  • 5:40 p.m.6:40 p.m.—Shell, Shell Press Conference; cocktails will be served (Booth #60005, Silver Lot)

Wednesday, November 1, 2017

  • 9:00 a.m.9:20 a.m.—Centerforce Clutches, Stars of “Speed is the New Black” Debut Resto-Mod Chrysler (Booth #23813)
  • 9:30 a.m.9:50 a.m.—AkzoNobel, Introducing AkzoNobel Carbeat—A Digital Process Solution (Booth #25163)
  • 10:00 a.m.10:20 a.m.—Skyjacker Suspensions, Skyjacker Matchbox Releases Announcements (Booth #34067)
  • 10:30 a.m.10:50 a.m.—Tire Industry Association (TIA), TIA Training and Government Affairs: 2018 Outlook and Updates (Booth #40066)
  • 11:00 a.m.11:20 a.m.—Shell, Hennessey Venom F5: Aiming for the World Record (Booth #60005, Silver Lot)
  • 11:30 a.m.11:50 a.m.—SEMA: Battle of the Builders, Top 12 Finalist (Velocity and Discovery’s Motor Village)
  • 12:00 p.m.12:50 p.m.—SEMA: Lunch Press Conference, New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served (Grand Lobby, SEMA Central)
  • 1:00 p.m.1:20 p.m.—TRI-ACE Wheel & Tire Corp., Tires Gone Wild (Media Center, Rm. S220)
  • 1:30 p.m.1:50 p.m.—Solar Gard, Solar Gard and Zero to 60 to Unveil Top-Secret Project (Booth #12669)
  • 2:00 p.m.2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards (Booth #22975)
  • 2:30 p.m.2:50 p.m.—SpeedKore Performance Group, SpeedKore New Vehicles and Carbon Fiber Parts Announcement, Plus Celebrity Appearance (Booth #24093)
  • 3:00 p.m.3:20 p.m.—Formula Drift Holdings LLC, Details for the 15th Anniversary Season to be Announced (Media Center, Rm. S220)   
  • 3:30 p.m.3:50 p.m.—AkzoNobel, AkzoNobel & Dave Kindig Launch New Custom Color Paint Line (Booth #25163)
  • 4:00 p.m.4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2017 Mothers Shine Award (Booth 22957)

Thursday, November 2, 2017

  • 9:00 a.m.9:20 a.m.—ASA Automotive Systems, ASA Introduces its Latest Software—TireMaster GTX (Booth #41069)
  • 9:30 a.m.9:50 a.m.—ECUMaster, Announcing the ECUMaster EMU CLASSIC and PMU16-DL, Plus Vehicle Reveal (Booth #34255)
  • 10:00 a.m.–10:20 a.m.—Nexen Tire Automotive, From the Street to the Trail: Nexen Heads Off-Road (Media Center, Rm. S220)
  • 11:30 a.m.11:50 a.m.—HP Tuners LLC, MPVI.2 Release (Booth #24229)
  • 1:00 p.m.1:20 p.m.—Castel Technologies, Kit for Upgrading a Car to a Smart Car (Media Center, Rm. S220)
  • 2:00 p.m.2:20 p.m.—ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims, 3rd Annual Life is Better Off-Road Award (Booth #62112)

Friday, November 3, 2017

  • 11:00 a.m.2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (Velocity and Discovery’s Motor Village)
  • 3:30 p.m.4:30 p.m.—SEMA: Battle of the Builders Top 3 Finalists Announced (SEMA Cruise, North Hall)
  • 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Gold Lot)
Thu, 09/14/2017 - 10:35

By SEMA Editors

press conference
More than 3,000 credentialed media attend the SEMA Show each year. One of the many ways exhibitors can get their news to editors and reporters is by holding a press conference at the SEMA Show.

Official 2017 SEMA Show Press Conference Schedule

Monday, October 30, 2017

  • 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Truck and Off-Road Alliance (TORA) (Media Center, Rm. S220)
  • 1:00 p.m.1:20 p.m.—SEMA: Truck and Off-Road Alliance (TORA), Truck and Offroad Market Updates (Media Center, Rm. S220)
  • 1:30 p.m.1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S220)
  • 2:00 p.m.–3:00 p.m.—ARB 4x4 Accessories: Groundbreaking New Product From ARB 4x4 Accessories; lunch will be served (Media Center, Rm. S220)
  • 4:00 p.m.6:00 p.m.—SEMA: Vehicle Reveal (Outside the Grand Lobby Entrance)

Tuesday, October 31, 2017

  • 7:30 a.m.8:45 a.m.—SEMA: New Products Breakfast, Featuring the SEMA Award Press Conference; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
  • 9:00 a.m.9:20 a.m.—KIA Motors America Inc., KIA Motors America (Booth #10809)
  • 9:30 a.m.9:50 a.m.—House of Kolor, House of Kolor Commemorative Divco Unveiling (Booth #23513)
  • 10:00 a.m.10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
  • 10:30 a.m.10:50 a.m.—Ford Motor Co., Ford Motor Company Press Conference (Booth #22200)
  • 11:00 a.m.11:20 a.m.—Hyundai Motor America, Hyundai Motorsports and Performance Tuning (Booth #24387)
  • 11:30 a.m.11:50 a.m.—General Motors LLC, Chevrolet Performance Variants and Motorsports (Booth #23743)
  • 12:00 p.m.12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalist (Grand Lobby, SEMA Central)
  • 12:30 p.m.1:20 p.m.—SHELL, Ken Block Exclusive Video Screening and Discussion, plus Vehicle Unveil; lunch will be served (Booth #60005, Silver Lot)
  • 1:30 p.m.1:40 p.m.—Coker Tire, Coker Tire Press Conference (Booth #22775)
  • 1:50 p.m.2:00 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams Automotive Finishes Press Conference (Booth #10639)
  • 2:10 p.m.2:20 p.m.—Valspar Automotive, Valspar Automotive Announcing New Matrix Mavericks of Color for 2018 (Booth #10839)
  • 2:30 p.m.2:50 p.m.—SCORE International, SCORE Baja 1000 50th Anniversary and Qualifier (Booth #62003, Silver Lot)
  • 3:00 p.m.3:20 p.m.—Driven Performance Brands, Unveiling of Booth Show Cars (Booth #22351)
  • 3:30 p.m.3:50 p.m.—OPTIMA Batteries, OPTIMA Batteries Unveils Expansion to Battery Technology (Booth #20323)
  • 4:26 p.m.4:50 p.m.—FCA US/Mopar, FCA U.S.: Mopar Media Briefing (Booth #43155)
  • 5:40 p.m.6:40 p.m.—Shell, Shell Press Conference; cocktails will be served (Booth #60005, Silver Lot)

Wednesday, November 1, 2017

  • 9:00 a.m.9:20 a.m.—Centerforce Clutches, Stars of “Speed is the New Black” Debut Resto-Mod Chrysler (Booth #23813)
  • 9:30 a.m.9:50 a.m.—AkzoNobel, Introducing AkzoNobel Carbeat—A Digital Process Solution (Booth #25163)
  • 10:00 a.m.10:20 a.m.—Skyjacker Suspensions, Skyjacker Matchbox Releases Announcements (Booth #34067)
  • 10:30 a.m.10:50 a.m.—Tire Industry Association (TIA), TIA Training and Government Affairs: 2018 Outlook and Updates (Booth #40066)
  • 11:00 a.m.11:20 a.m.—Shell, Hennessey Venom F5: Aiming for the World Record (Booth #60005, Silver Lot)
  • 11:30 a.m.11:50 a.m.—SEMA: Battle of the Builders, Top 12 Finalist (Velocity and Discovery’s Motor Village)
  • 12:00 p.m.12:50 p.m.—SEMA: Lunch Press Conference, New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served (Grand Lobby, SEMA Central)
  • 1:00 p.m.1:20 p.m.—TRI-ACE Wheel & Tire Corp., Tires Gone Wild (Media Center, Rm. S220)
  • 1:30 p.m.1:50 p.m.—Solar Gard, Solar Gard and Zero to 60 to Unveil Top-Secret Project (Booth #12669)
  • 2:00 p.m.2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards (Booth #22975)
  • 2:30 p.m.2:50 p.m.—SpeedKore Performance Group, SpeedKore New Vehicles and Carbon Fiber Parts Announcement, Plus Celebrity Appearance (Booth #24093)
  • 3:00 p.m.3:20 p.m.—Formula Drift Holdings LLC, Details for the 15th Anniversary Season to be Announced (Media Center, Rm. S220)   
  • 3:30 p.m.3:50 p.m.—AkzoNobel, AkzoNobel & Dave Kindig Launch New Custom Color Paint Line (Booth #25163)
  • 4:00 p.m.4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2017 Mothers Shine Award (Booth 22957)

Thursday, November 2, 2017

  • 9:00 a.m.9:20 a.m.—ASA Automotive Systems, ASA Introduces its Latest Software—TireMaster GTX (Booth #41069)
  • 9:30 a.m.9:50 a.m.—ECUMaster, Announcing the ECUMaster EMU CLASSIC and PMU16-DL, Plus Vehicle Reveal (Booth #34255)
  • 10:00 a.m.–10:20 a.m.—Nexen Tire Automotive, From the Street to the Trail: Nexen Heads Off-Road (Media Center, Rm. S220)
  • 11:30 a.m.11:50 a.m.—HP Tuners LLC, MPVI.2 Release (Booth #24229)
  • 1:00 p.m.1:20 p.m.—Castel Technologies, Kit for Upgrading a Car to a Smart Car (Media Center, Rm. S220)
  • 2:00 p.m.2:20 p.m.—ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims, 3rd Annual Life is Better Off-Road Award (Booth #62112)

Friday, November 3, 2017

  • 11:00 a.m.2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (Velocity and Discovery’s Motor Village)
  • 3:30 p.m.4:30 p.m.—SEMA: Battle of the Builders Top 3 Finalists Announced (SEMA Cruise, North Hall)
  • 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Gold Lot)
Thu, 09/14/2017 - 10:35

By SEMA Editors

press conference
More than 3,000 credentialed media attend the SEMA Show each year. One of the many ways exhibitors can get their news to editors and reporters is by holding a press conference at the SEMA Show.

Official 2017 SEMA Show Press Conference Schedule

Monday, October 30, 2017

  • 12:00 p.m.–2:00 p.m.—SEMA: Media Preview Exclusive, Presented by the Truck and Off-Road Alliance (TORA) (Media Center, Rm. S220)
  • 1:00 p.m.1:20 p.m.—SEMA: Truck and Off-Road Alliance (TORA), Truck and Offroad Market Updates (Media Center, Rm. S220)
  • 1:30 p.m.1:50 p.m.—Texas Auto Media Association: Auto Judge Awards Presentation (Media Center, Rm. S220)
  • 2:00 p.m.–3:00 p.m.—ARB 4x4 Accessories: Groundbreaking New Product From ARB 4x4 Accessories; lunch will be served (Media Center, Rm. S220)
  • 4:00 p.m.6:00 p.m.—SEMA: Vehicle Reveal (Outside the Grand Lobby Entrance)

Tuesday, October 31, 2017

  • 7:30 a.m.8:45 a.m.—SEMA: New Products Breakfast, Featuring the SEMA Award Press Conference; breakfast will be served (Paradise Event Center, located in the Westgate Hotel)
  • 9:00 a.m.9:20 a.m.—KIA Motors America Inc., KIA Motors America (Booth #10809)
  • 9:30 a.m.9:50 a.m.—House of Kolor, House of Kolor Commemorative Divco Unveiling (Booth #23513)
  • 10:00 a.m.10:20 a.m.—Toyota Motor North America, Toyota Press Conference (Booth #24800)
  • 10:30 a.m.10:50 a.m.—Ford Motor Co., Ford Motor Company Press Conference (Booth #22200)
  • 11:00 a.m.11:20 a.m.—Hyundai Motor America, Hyundai Motorsports and Performance Tuning (Booth #24387)
  • 11:30 a.m.11:50 a.m.—General Motors LLC, Chevrolet Performance Variants and Motorsports (Booth #23743)
  • 12:00 p.m.12:20 p.m.—SEMA: Battle of the Builders, Top 40 Finalist (Grand Lobby, SEMA Central)
  • 12:30 p.m.1:20 p.m.—SHELL, Ken Block Exclusive Video Screening and Discussion, plus Vehicle Unveil; lunch will be served (Booth #60005, Silver Lot)
  • 1:30 p.m.1:40 p.m.—Coker Tire, Coker Tire Press Conference (Booth #22775)
  • 1:50 p.m.2:00 p.m.—Sherwin-Williams Automotive Finishes, Sherwin-Williams Automotive Finishes Press Conference (Booth #10639)
  • 2:10 p.m.2:20 p.m.—Valspar Automotive, Valspar Automotive Announcing New Matrix Mavericks of Color for 2018 (Booth #10839)
  • 2:30 p.m.2:50 p.m.—SCORE International, SCORE Baja 1000 50th Anniversary and Qualifier (Booth #62003, Silver Lot)
  • 3:00 p.m.3:20 p.m.—Driven Performance Brands, Unveiling of Booth Show Cars (Booth #22351)
  • 3:30 p.m.3:50 p.m.—OPTIMA Batteries, OPTIMA Batteries Unveils Expansion to Battery Technology (Booth #20323)
  • 4:26 p.m.4:50 p.m.—FCA US/Mopar, FCA U.S.: Mopar Media Briefing (Booth #43155)
  • 5:40 p.m.6:40 p.m.—Shell, Shell Press Conference; cocktails will be served (Booth #60005, Silver Lot)

Wednesday, November 1, 2017

  • 9:00 a.m.9:20 a.m.—Centerforce Clutches, Stars of “Speed is the New Black” Debut Resto-Mod Chrysler (Booth #23813)
  • 9:30 a.m.9:50 a.m.—AkzoNobel, Introducing AkzoNobel Carbeat—A Digital Process Solution (Booth #25163)
  • 10:00 a.m.10:20 a.m.—Skyjacker Suspensions, Skyjacker Matchbox Releases Announcements (Booth #34067)
  • 10:30 a.m.10:50 a.m.—Tire Industry Association (TIA), TIA Training and Government Affairs: 2018 Outlook and Updates (Booth #40066)
  • 11:00 a.m.11:20 a.m.—Shell, Hennessey Venom F5: Aiming for the World Record (Booth #60005, Silver Lot)
  • 11:30 a.m.11:50 a.m.—SEMA: Battle of the Builders, Top 12 Finalist (Velocity and Discovery’s Motor Village)
  • 12:00 p.m.12:50 p.m.—SEMA: Lunch Press Conference, New Tech for Old Cars; The Billion Dollar Tech Transformation; lunch will be served (Grand Lobby, SEMA Central)
  • 1:00 p.m.1:20 p.m.—TRI-ACE Wheel & Tire Corp., Tires Gone Wild (Media Center, Rm. S220)
  • 1:30 p.m.1:50 p.m.—Solar Gard, Solar Gard and Zero to 60 to Unveil Top-Secret Project (Booth #12669)
  • 2:00 p.m.2:20 p.m.—Goodguys Enterprises Inc., Goodguys Gold Awards (Booth #22975)
  • 2:30 p.m.2:50 p.m.—SpeedKore Performance Group, SpeedKore New Vehicles and Carbon Fiber Parts Announcement, Plus Celebrity Appearance (Booth #24093)
  • 3:00 p.m.3:20 p.m.—Formula Drift Holdings LLC, Details for the 15th Anniversary Season to be Announced (Media Center, Rm. S220)   
  • 3:30 p.m.3:50 p.m.—AkzoNobel, AkzoNobel & Dave Kindig Launch New Custom Color Paint Line (Booth #25163)
  • 4:00 p.m.4:20 p.m.—Mothers Polishes-Waxes-Cleaners, 2017 Mothers Shine Award (Booth 22957)

Thursday, November 2, 2017

  • 9:00 a.m.9:20 a.m.—ASA Automotive Systems, ASA Introduces its Latest Software—TireMaster GTX (Booth #41069)
  • 9:30 a.m.9:50 a.m.—ECUMaster, Announcing the ECUMaster EMU CLASSIC and PMU16-DL, Plus Vehicle Reveal (Booth #34255)
  • 10:00 a.m.–10:20 a.m.—Nexen Tire Automotive, From the Street to the Trail: Nexen Heads Off-Road (Media Center, Rm. S220)
  • 11:30 a.m.11:50 a.m.—HP Tuners LLC, MPVI.2 Release (Booth #24229)
  • 1:00 p.m.1:20 p.m.—Castel Technologies, Kit for Upgrading a Car to a Smart Car (Media Center, Rm. S220)
  • 2:00 p.m.2:20 p.m.—ProComp/Smittybilt/Rubicon Express/Poison Spyder/G2 Axle/LRG Rims, 3rd Annual Life is Better Off-Road Award (Booth #62112)

Friday, November 3, 2017

  • 11:00 a.m.2:30 p.m.—SEMA: Battle of the Builders Top 12 Finalists Judging (Velocity and Discovery’s Motor Village)
  • 3:30 p.m.4:30 p.m.—SEMA: Battle of the Builders Top 3 Finalists Announced (SEMA Cruise, North Hall)
  • 7:00 p.m.—SEMA: Battle of the Builders Winner Announced (SEMA Ignited, Gold Lot)