By Juan Torres
 The Performance Pavilion, one of four expansion areas that accommodates automotive parts and accessories manufacturers, will include even more exhibitors this year. |
The 2017 SEMA Show will once again include the Performance Pavilion, one of four expansion areas that accommodates automotive parts and accessories manufacturers, and makes it possible for them to exhibit at the premier automotive trade event taking place Tuesday–Friday, October 31–November 3, 2017, in Las Vegas.
Located to the south of the Las Vegas Convention Center, the Performance Pavilion debuted in 2015, and connects buyers to new manufacturers focused on the wheel, tire, truck, SUV and off-road market segments.
This year, the Performance Pavilion will expand to include even more exhibitors. Visitors will be able to easily walk to the Performance Pavilion from the west end of South Hall, where DUB magazine exhibits. Visitors arriving on the east side in the Bronze Lot transportation hub via taxi, hotel shuttle or a ride-sharing service will find the Continental Tire Experience, Powered by BMW, before arriving in the Performance Pavilion.
“The Performance Pavilion makes it possible for new and emerging manufacturers to participate in the SEMA Show,” said Peter MacGillivray, SEMA vice president of communications and events. “Like all the SEMA Show expansion areas, the Performance Pavilion is easy for buyers to navigate, and it successfully connects them to new exhibiting companies.”
SEMA Show expansion areas, also known as First-Time and Featured Exhibitors areas, are located in four locations:
- Performance Pavilion: Located in the outside area south of the Las Vegas Convention Center, adjacent to the Renaissance Hotel.
- Upper South: Located in the upper level of South Hall, on the east side.
- Racing Annex: Located in the Las Vegas Convention Center Meeting Rooms N100–120, between North and Central Halls just east of the Grand Lobby.
- Westgate Pavilion: Located in the Pavilion area of the Westgate Hotel, just north of the Las Vegas Convention Center.
To view the floorplan and learn more about the 2017 SEMA Show, visit www.SEMAShow.com.