By SEMA Cares Committee

In his Ballad about Talladega Nights, Ricky Bobby inherits his Dad’s mantra, “If you’re not first, you’re last.” And he’s right. You have to take the podium if you want the champagne bath and the billboard-sized check. On July 26, a race like no other is happening at an exclusive track hidden inside the Anaheim Marriott. For everyone who has dreamt of taking home the hardware, let this be your night.

Make no mistake. This is a challenge. This is the annual SEMA Pinewood Drag Races. On an evening filled with celebration—the SEMA Installation & Gala—the SEMA Cares committee will engrave one company’s name on a special Stanley-Cup-inspired trophy. Will it be yours?

You may be scared. Maybe you’re not really a racer or mechanic. Good news. Children around the country have been constructing pinewood cars just for this race, now all they need is a sponsor. Who are these young DIY-ers? These pint-sized builders are affiliated with charities supported by SEMA Cares including the Austin Hatcher Foundation for pediatric cancer, Childhelp for child abuse prevention and treatment and Victory Junction for children with serious medical conditions and illnesses.

Even if you get your doors blown-off by a competitor, this race has one of the best consolation prizes ever—your sponsorship money will become a donation to SEMA Cares. For the children who labored over these race cars, your contribution is a signal to our Industry. To children dealing with life’s harshest challenges—SEMA Cares.

The racing commences at the SEMA Installation & Gala at the Anaheim Marriott, Friday July 26. You can’t be first or last, if you don’t sign-up. And honestly, those are the real losers. The ones who aren’t even in the race. To learn more, visit www.sema.org/ICC.

By SEMA Cares Committee

In his Ballad about Talladega Nights, Ricky Bobby inherits his Dad’s mantra, “If you’re not first, you’re last.” And he’s right. You have to take the podium if you want the champagne bath and the billboard-sized check. On July 26, a race like no other is happening at an exclusive track hidden inside the Anaheim Marriott. For everyone who has dreamt of taking home the hardware, let this be your night.

Make no mistake. This is a challenge. This is the annual SEMA Pinewood Drag Races. On an evening filled with celebration—the SEMA Installation & Gala—the SEMA Cares committee will engrave one company’s name on a special Stanley-Cup-inspired trophy. Will it be yours?

You may be scared. Maybe you’re not really a racer or mechanic. Good news. Children around the country have been constructing pinewood cars just for this race, now all they need is a sponsor. Who are these young DIY-ers? These pint-sized builders are affiliated with charities supported by SEMA Cares including the Austin Hatcher Foundation for pediatric cancer, Childhelp for child abuse prevention and treatment and Victory Junction for children with serious medical conditions and illnesses.

Even if you get your doors blown-off by a competitor, this race has one of the best consolation prizes ever—your sponsorship money will become a donation to SEMA Cares. For the children who labored over these race cars, your contribution is a signal to our Industry. To children dealing with life’s harshest challenges—SEMA Cares.

The racing commences at the SEMA Installation & Gala at the Anaheim Marriott, Friday July 26. You can’t be first or last, if you don’t sign-up. And honestly, those are the real losers. The ones who aren’t even in the race. To learn more, visit www.sema.org/ICC.

By SEMA Editors

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Rampage Products TrailCrawler Front Bumper For Jeep Gladiator, Wrangler JL/JK Rampage Products has announced the release Aluminum TrailCrawler Front Bumper. The bumpers are made of aircraft-grade aluminum designed for lightweight, lasting protection with a 3/16-in. inner steel frame for added durability. The styling features high clearance with a low profile designed for optimal performance on the trail. The front Stubby has a 1.5-in. welded stinger, integrated winch plate and 4-in. receptacles for OE and aftermarket lights. 800-328-2409 www.rampageproducts.com PN: 99514
Holley Delta Force High Flow OE Replacement Air Filter Holley has announced the release of Delta Force High Flow OE Replacement Air Filters. The filters feature a multi-layered red woven cotton-gauze media designed for both maximum flow and optimum filtration. Custom-designed for each specific application, the filters have a durable urethane outer-frame seal that are engineered to ensure contaminated air doesn’t sneak in. 866-464-6553 www.holley.com PN: 615032
Holley Flowfx Cat-Back Single Exhaust—’09–’18 Silverado/Sierra 1500 Holley has announced the release of Flowmaster FlowFX Silverado/Sierra cat-back exhaust systems. The systems fit both two-wheel and four-wheel-drive applications. Designed specifically for 5.3L-powered ’09–’18 Chevy Silverados and GMC Sierra 1500s, they feature mandrel-bent 3-in. tailpipes that exit out the side behind the passenger-side rear tire and are finished off with 4.5-in. black-ceramic-coated stainless-steel tips. 866-464-6553 www.holley.com PN: 717874
Performance Distributors EcoBoost S.O.S. Coils Performance Distributors has announced the release of the EcoBoost S.O.S. coils. The coils are engineered for the ignition system for the high-torque 3.5L EcoBoost engines. With the EcoBoost engine, the Sultans of Spark (S.O.S.) coils are designed to produce more energy in the low- to mid-range. The coils are engineered to create an extreme high-energy spark in your twin-turbo combustion chambers. The coils are designed to improve acceleration, smooth idle and start quicker. 901-396-5782 www.performancedistributors.com
Holley Holley EFI Carb Hats Holley has announced the release of EFI carb hats. The carb hats feature a contoured design, engineered to deliver optimal airflow and maximum hood clearance for almost any engine equipped with a 5 1/8-in. air-cleaner flange. Developed specifically for blow-through applications, the carb hats are designed to be compatible with Sniper EFI, Terminator Stealth, and 4150- and 2300-flange carburetors. 866-464-6553 www.holley.com PN: 120-230
COMP Cams 8-Degree Titanium Retainer COMP Cams has announced the release of a new titanium retainer specifically for the Dual Conical Valve Spring. This retainer has been designed using finite element analysis in order to utilize the light weight of titanium while still providing the strength and reliability. Each retainer is CNC-machined from 6AL-4V titanium to exact tolerances using CAD/CAM software, engineered to ensure the manufactured components precisely match the design. 800-999-0853 www.compcams.com PN: 715-1

By SEMA Editors

The SEMA Data Co-op (SDC) is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications. Created by SEMA, the SDC is the definitive, industry-owned and -operated centralized data repository, complete with a comprehensive set of online data management tools.

The product releases below are from SEMA members who are also part of the SDC at the the Bronze, Silver, Gold or Platinum level. Learn more about the SDC at www.semadatacoop.org.

SDC members are invited to submit new-product press releases for consideration to editors@sema.org.

Rampage Products TrailCrawler Front Bumper For Jeep Gladiator, Wrangler JL/JK Rampage Products has announced the release Aluminum TrailCrawler Front Bumper. The bumpers are made of aircraft-grade aluminum designed for lightweight, lasting protection with a 3/16-in. inner steel frame for added durability. The styling features high clearance with a low profile designed for optimal performance on the trail. The front Stubby has a 1.5-in. welded stinger, integrated winch plate and 4-in. receptacles for OE and aftermarket lights. 800-328-2409 www.rampageproducts.com PN: 99514
Holley Delta Force High Flow OE Replacement Air Filter Holley has announced the release of Delta Force High Flow OE Replacement Air Filters. The filters feature a multi-layered red woven cotton-gauze media designed for both maximum flow and optimum filtration. Custom-designed for each specific application, the filters have a durable urethane outer-frame seal that are engineered to ensure contaminated air doesn’t sneak in. 866-464-6553 www.holley.com PN: 615032
Holley Flowfx Cat-Back Single Exhaust—’09–’18 Silverado/Sierra 1500 Holley has announced the release of Flowmaster FlowFX Silverado/Sierra cat-back exhaust systems. The systems fit both two-wheel and four-wheel-drive applications. Designed specifically for 5.3L-powered ’09–’18 Chevy Silverados and GMC Sierra 1500s, they feature mandrel-bent 3-in. tailpipes that exit out the side behind the passenger-side rear tire and are finished off with 4.5-in. black-ceramic-coated stainless-steel tips. 866-464-6553 www.holley.com PN: 717874
Performance Distributors EcoBoost S.O.S. Coils Performance Distributors has announced the release of the EcoBoost S.O.S. coils. The coils are engineered for the ignition system for the high-torque 3.5L EcoBoost engines. With the EcoBoost engine, the Sultans of Spark (S.O.S.) coils are designed to produce more energy in the low- to mid-range. The coils are engineered to create an extreme high-energy spark in your twin-turbo combustion chambers. The coils are designed to improve acceleration, smooth idle and start quicker. 901-396-5782 www.performancedistributors.com
Holley Holley EFI Carb Hats Holley has announced the release of EFI carb hats. The carb hats feature a contoured design, engineered to deliver optimal airflow and maximum hood clearance for almost any engine equipped with a 5 1/8-in. air-cleaner flange. Developed specifically for blow-through applications, the carb hats are designed to be compatible with Sniper EFI, Terminator Stealth, and 4150- and 2300-flange carburetors. 866-464-6553 www.holley.com PN: 120-230
COMP Cams 8-Degree Titanium Retainer COMP Cams has announced the release of a new titanium retainer specifically for the Dual Conical Valve Spring. This retainer has been designed using finite element analysis in order to utilize the light weight of titanium while still providing the strength and reliability. Each retainer is CNC-machined from 6AL-4V titanium to exact tolerances using CAD/CAM software, engineered to ensure the manufactured components precisely match the design. 800-999-0853 www.compcams.com PN: 715-1

When booking through the SEMA Show's official housing provider, Showgoers can have peace of mind knowing that their low hotel rate is guaranteed, they won't be hit with hidden fees and the room can canceled without penalty.

http://www.semashow.com/travel

When booking through the SEMA Show's official housing provider, Showgoers can have peace of mind knowing that their low hotel rate is guaranteed, they won't be hit with hidden fees and the room can canceled without penalty.

http://www.semashow.com/travel

By SEMA Editors

Nicole Meguiar

A memorial service for Nicole Meguiar, daughter of SEMA Hall of Fame inductee Barry Meguiar, was held at Benedict Castle in Riverside, California, Thursday, June 27. She had passed away June 20 at the age of 49.

Nicole Meguiar grew up in Southern California and studied business marketing at Point Loma Nazarene University. A fourth-generation member of the family car-care product business, she was the former director of marketing at Meguiar’s. In 2014 Nicole founded the Benedict Castle Concours in Riverside, California, which raised funds over the past six years for Teen Challenge, a faith-based drug and alcohol treatment program credited with a notable rate of success.

In lieu of flowers, the family requests donations be made to Teen Challenge in Nicole’s name.

This story was originally published on June 27, 2019. For more industry news, visit SEMANews.com and subscribe to SEMA News at the bottom of the webpage to get the latest updates straight to your inbox, twice a week.

By Linda Spencer

SEMA Export Fair attendees will have the opportunity to meet with trade buyers from top overseas markets, including Australia, Latin America and the United Arab Emirates.

Join 100 SEMA members, international buyers and trade experts at the SEMA Garage in Diamond Bar, California, July 23–24, for the biannual SEMA Export Fair. Highlights of the two-day event, co-sponsored by the U.S. Department of Commerce, include the following sessions:

• “How to Find Whether Counterfeits of Your Products Are Being Sold on Popular Online Platforms,” such as Alibaba, and the steps to quickly have these fakes removed.
• “Racing in the UAE and Surrounding Companies: Opportunities for U.S. Manufacturers.”
• “How to Communicate Effectively With Overseas Buyers: Hint—It’s NOT by Email!”
• “Selling to Latin America: Tips From Buyers From Colombia, Argentina and Peru.”

Additional highlights include:

• 20-minute private, confidential meetings with an IPR attorney to learn about taking the appropriate steps to protect your patents and trademarks.
• Tours of the SEMA Garage and international vehicles available for members to measure, including an Australian-spec Ford Ranger (different from the new U.S. model) and a Nissan Patrol Y61.
• One-on-one meetings with trade buyers from top overseas markets, including Australia, Latin America and the United Arab Emirates.
• A networking happy hour.

Registration is limited for the 2019 SEMA Export Fair. The cost is $125 for the first participant per company and $65 for each additional participant from the same company.

Register now!

By Linda Spencer

SEMA Export Fair attendees will have the opportunity to meet with trade buyers from top overseas markets, including Australia, Latin America and the United Arab Emirates.

Join 100 SEMA members, international buyers and trade experts at the SEMA Garage in Diamond Bar, California, July 23–24, for the biannual SEMA Export Fair. Highlights of the two-day event, co-sponsored by the U.S. Department of Commerce, include the following sessions:

• “How to Find Whether Counterfeits of Your Products Are Being Sold on Popular Online Platforms,” such as Alibaba, and the steps to quickly have these fakes removed.
• “Racing in the UAE and Surrounding Companies: Opportunities for U.S. Manufacturers.”
• “How to Communicate Effectively With Overseas Buyers: Hint—It’s NOT by Email!”
• “Selling to Latin America: Tips From Buyers From Colombia, Argentina and Peru.”

Additional highlights include:

• 20-minute private, confidential meetings with an IPR attorney to learn about taking the appropriate steps to protect your patents and trademarks.
• Tours of the SEMA Garage and international vehicles available for members to measure, including an Australian-spec Ford Ranger (different from the new U.S. model) and a Nissan Patrol Y61.
• One-on-one meetings with trade buyers from top overseas markets, including Australia, Latin America and the United Arab Emirates.
• A networking happy hour.

Registration is limited for the 2019 SEMA Export Fair. The cost is $125 for the first participant per company and $65 for each additional participant from the same company.

Register now!

By SEMA Editors

Brad Deberti, who stars on Discovery Network’s “Twin Turbos” with his father, competed in the 2018 SEMA Battle of the Builders, placing among the Top 10 in the Young Guns category with the Ford F-150 that he modified for the Hot Wheels 50th anniversary.

Built from the ground up, he took an off-road race truck and turned it into a pre-runner. Get an up-close look at the truck by watching the video.

For even more top vehicles from the 2018 SEMA Show, watch the “SEMA Battle of the Builders” television special airing on MotorTrend TV on Friday, July 5. Check your local satellite or cable providers for times and details, or visit www.semashow.com/botb.