At the Media Trade Conference, time is allocated for 42 private, 30-minute meetings over a span of three days, providing the ideal opportunity to share product demonstrations, company updates and plans for the future race season.
Taking place in Anaheim, California, at Embassy Suites Anaheim South, January 24–26, 2023, the annual conference connects manufacturers of racing and performance products with journalists though one-on-one quality meetings and interviews. Exhibitors share new and relevant information on their products, and in return receive coverage in trade and consumer outlets, including print, online, video/television, radio/podcasts and social-media outlets.
By signing up now, manufacturers can build and strengthen relationships with journalists and influencers who can help promote their brands. Time is allocated for 42 private, 30-minute meetings over a span of three days, providing the ideal opportunity to share product demonstrations, company updates and plans for the future race season.
Manufacturers can learn more and sign up at www.sema.org/mtc or contact MPMC Director marcy@sema.org with questions.
I-CAR, a leader in collision-repair training since 1979, is offering free, daily instruction—from welding 101 to advanced MIG welding techniques for aluminum and standard-strength steel—Tuesday–Friday, November 1-4, during the 2022 SEMA Show in Las Vegas.
Once completing the class, a voucher is provided, redeemable at the I-CAR welding demo area within the SEMA Collision Repair Stage, booth #32145, for free hands-on practice available at your convenience until Friday, November 4, at 4:00 p.m.
MIG Welding and I-CAR credited courses include:
Initialization and calibration of electronic systems
Coordinate the repair process
Managing quality control
In addition, free I-CAR, SCRS and OEM daily presentations are available at the SEMA Collision Repair Stage at 10:00 a.m., 11:30 a.m., 1:00 p.m. and 2:30 p.m.
Emissions compliance is a legal requirement that applies to almost all engine-related performance products. To help manufacturers understand how the emissions-compliance process works, if their products are subject to compliance and what the repercussions are to those who fail to obtain compliance, SEMA members are invited to a live webinar featuring Peter Treydte, SEMA director of emissions compliance. Treydte will explain and answer questions about the emissions-compliance process during the webinar “Guided Tour of the Emissions Testing Process,” September 27, at 11:00 a.m. (PDT).
Presented by the SEMA Emerging Trends and Technology Network (ETTN), attendees will walk away with a clear understanding of the kinds of products that are tested, what the test process is, the dynamics of the test and what preparation goes into the tests.
This webinar will include a Q&A with Treydte and tips on how to best prepare for a successful test result.
Meyer Distributing—the automotive specialty products marketing and distribution provider based in Jasper, Indiana—has acquired Performance & Electronics (P&E) Distributors headquartered in Goodlettsville, Tennessee. P&E, a family-owned and operated business for more than 55 years, is the distributor of wholesale automotive aftermarket accessories and a two-time SEMA Warehouse Distributor of the Year. The announcement strengthens Meyer Distributing's position in 12-volt automotive and more markets.
In more Meyer Distributing news, the provider has also announced a new Albany, New York, location. The cross-dock will have a direct, next-day feed from Meyer's East Hanover, New Jersey, distribution hub which houses one of the largest inventories of automotive accessories, exhaust, and RV parts in the region. For more information, visit meyerdistributing.com.
Third Annual Hood Master Challenge to Be Held Downtown Indianapolis on October 7
Collision-repair students in high school and college will repair, design and paint retired bowling pins for a chance to win industry-related prizes that help better prepare them for their careers in the automotive industry.
FinishMaster has announced the third annual Hood Master Challenge, PiN Master Student Challenge and annual fundraiser for students—free and open to the public—Friday, October 7, at the Alexander Hotel in downtown Indianapolis from 6:00 p.m.–8:00 p.m. Experience the art exhibit atmosphere showcasing talent from all over the country, complete with painted mini car hoods from industry painters and refinished and painted bowling pins from collision-repair students.
Through the support of Collision Repair Education Foundation (CREF)—a national nonprofit organization that supports and gives back to high-school and college collision school programs—FinishMaster will host the PiN Master challenge again at Hood Master. Collision-repair students in high school and college will repair, design and paint retired bowling pins for a chance to win industry-related prizes that help better prepare them for their careers in the automotive industry. Hood Master attendees will also be able to help support CREF while at the event through the FinishMaster Fundraiser. All proceeds from the evening’s event will go directly to a FinishMaster educational grant for CREF to support collision repair programs in need. Attendees are asked to reserve their spot. For more information, visit www.finishmaster.com/hood-master-challenge.
Mullen Automotive Acquires Controlling Interest in EV Truck Innovator Bollinger Motors Inc.
Mullen Automotive Inc., an emerging electric vehicle (EV) manufacturer, has announced its acquisition of a controlling interest in EV truck innovator Bollinger Motors. This is Mullen’s first EV acquisition and propels the company into the medium-duty truck classes 3–6, along with the B1 and B2 sport-utility trucks. The purchase price is $148.2 million in cash and stock for a 60% controlling interest, which gives Mullen the majority ownership of Bollinger Motors Inc. and positions Bollinger to capture the electric sport-utility and commercial vehicle markets.
Christine Coulson
Stertil-Koni Promotes Christine Coulson to General Accountant
Stertil-Koni has announced that Christine Coulson has been promoted to general accountant, based in the company’s North American headquarters location in Stevensville, Maryland. In her new post, Coulson will be responsible for activities that span payroll, health insurance, 401K administration, personnel administration and various corporate compliance matters and accounting responsibilities. Coulson, who joined Stertil-Koni in 2017, previously served in a senior role as retirement plan specialist for T. Rowe Price.
Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.
Ferrari was caught testing a track only SF90, which could get the “Challenge” moniker on the Ring. Looking at the photos, you see lots of “Ferrari Races” and “Ferrari Challenge” stickers as well as a blue decal of the “Adler Pelzer Group,” which is a “Corse Clienti” partner for customers who enjoy racing on the track. And there’s a little side story that gives away this SF90’s identity: The giant rear wing is by far too big for a road-legal car. Therefore, engineers kept going on and off the Nürburgring race circuit with the prototype, each time adding and removing the spoiler when entering or leaving the track. The spoiler was transported separately by a Fiat Ducato.
What engine lurks underneath remains unknown, but the existing SF90 makes a total of 986 hp from a twin-turbo 4.0L V8 and three electric motors. It’s not clear whether this track-focused machine will increase the output even more or if the aerodynamic tweaks would be the major upgrades for this version.
SEMA members are invited to join Tom Gattuso, SEMA vice president of events, for a Facebook and Instagram live chat about the 2022 SEMA Show on Wednesday, September 14, at 12:00 p.m. (PDT).
Taking place on the SEMA Businesswomen’s Network (SBN) Facebook page and SBN Instagram (@sbn_sema), the live discussion will help members get the most out of their experience at the week-long, trade-only event taking place November 1–4 in Las Vegas. Gattuso will share updates on the current status of this year’s Show, what to expect in November and tips to make navigating the Las Vegas Convention Center easier and more efficient.
There is no other event in the automotive industry where you can discover emerging trends, see thousands of new products, speak directly to experts from the manufacturing companies and build business knowledge through more than 70 free, professional, skill-enhancing education sessions. Get your questions ready and tune in.
In partnership with Ford Motor Company, the SEMA Garage has announced a Measuring Session for the all-electric ’22 Ford E-Transit, September 27–29, at the SEMA Garage in Diamond Bar, California.
This will be an in-person event. In order to comply with state and local health guidelines, scheduled appointments will be required. Due to high demand, all appointments will be time-limited.
The 2022 SEMA Show is about seven weeks away. Here’s a rundown of key deadlines, including early-bird and advance rates available for several booth services, as well as checklists to keep you on track and on budget.
The deadlines checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.
The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show.
The SEMA Hot Rod Industry Alliance (HRIA) is presenting two new awards at the SEMA Show to honor amazing hot rods and builders that the push the limits of creativity and innovation.
SEMA’s Hot Rod Industry Alliance (HRIA) is presenting two new awards at the SEMA Show: Design & Innovation and Evolution of Hot Rodding.
New to the 2022 SEMA Show, the “Design & Innovation Award” will be presented to a builder or shop in recognition of a vehicle that exemplifies the meaning of an exceptional hot rod. Judges will be looking for details in the design, craftsmanship and engineering that represent the passion and skill of the builder and the creativity of their innovative mind. The “Evolution of Hot Rodding Award” will celebrate a vehicle that pushes the boundaries of tradition and embodies the evolving trends in the hot-rod industry, and judges will be looking for exceptional build quality, creative design, innovative technology and features that advance and expand the definition of a hot rod.
Hot-rod builders showcasing a vehicle at the SEMA Show are invited to submit their build for award consideration by posting a photo of their completed hot rod on Instagram now through October 30. The caption must include the hashtag #SEMAHRIA2022, year/make/model of the vehicle, builder name, shop name and booth number or relative location (i.e., Silver Lot) of the vehicle at the SEMA Show.
Submissions will be visited and judged in person by a committee of hot-rod industry leaders who will serve as judges, and winners will be announced and honored at the SEMA Show HRIA Reception, November 2, at 5:15 p.m., in the Westgate Ballrooms A-C.
