By SEMA News Editors

SEMA has officially announced the Top 40 builders in the 2025 SEMA Battle of the Builders Presented by Mothers Polish competition, the aftermarket industry's ultimate vehicle competition, which now celebrates 12 years of providing SEMA Show builders a platform to showcase their craftsmanship and skills to a worldwide audience. 

The Top 12 will be announced in the Battle of the Builders Stage, North Hall (Booth #10168) today on Wednesday, November 5, at 3:30 p.m. PDT. Be there to celebrate the decorated dozen! 

The 2025 SEMA Battle of the Builders Presented by Mothers Polish Top 40 are (by category):

Hot Rod/Hot Rod Truck

• Jason Berland -- '68 Chevrolet C10
• Randy Borcherding -- '68 Plymouth Road Runner
• Willie Davis -- '57 Chevrolet Truck
• Jonathan Goolsby -- '66 Chevrolet C10 Step Side
• Troy Gudgel -- '59 Chevrolet Impala
• Kyle Kuhnhausen -- '66 Chevrolet Corvette
• Jason Smith -- '70 Dodge Challenger
• Joshua Sanders -- '70 Dodge Charger
• Troy Trepanier --'36 Ford Roadster
• Paul VanNus -- '69 Ford Torino

Sport Compact/Import Performance

• Brian Dilley -- '65 ISO Rivolta
• Jack Diramarian -- '70 Porsche 911
• Tim Franklin -- '60 Porsche Custom 356
• David Guadagnoli -- '67 Ford GT 40 MKIV
• Phil Nguyen -- '97 Nissan Skyline GTR
• Alyxzander Prohaska -- '88 Toyota AE86 Corolla
• Javier Reyna -- '97 Ferrari F355
• Phillip Tieu -- '12 Porsche 911
• John Sarkisyan -- '71 Mercedes-Benz 600 Pullman
• John Sarkisyan -- '19 Tesla Model 3 "300SL"

Off-Road

• Bryce Adams -- '72 Chevrolet K5 Blazer
• Tyler Adams -- '85 Chevrolet K10
• James Amerson -- '46 Dodge Power Wagon
• Cody Dabney -- '73 International Scout
• Michael Dascoli -- '69 International Scout
• Woody Ferrebee -- '66 Ford Bronco
• Ron Jones -- '73 VW Thing
• Jason Noel -- '59 Ford F100
• Garth Redifer -- '74 Ford F250 Crew Cab
• Chris Von Ritter -- '68 Ford Bronco

Young Guns

• Tyler Adams -- '72 Chevrolet Blazer
• Scott Anderson -- '61 Chevrolet Impala
• Christopher Cairo -- '67 Ford Mustang
• Cameron Cocalis -- '88 BMW E30 325i
• Dustyn Dell -- '69 Chevrolet C10
• Thomas Dickerson -- '67 Chevrolet C10
• Justin Fields -- '72 Chevrolet C10
• Bennett Ford Lisenby -- '68 Ford F250
• Roberto Munoz -- '38 Chevrolet Canopy Express
• Rockford Smith -- '76 Chevrolet K10

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors

The 2025 SEMA Show, which continues today through Friday, November 7, opened with a superb Day 1 yesterday, with 4.5 million square feet of indoor and outdoor exhibit and event space overflowing with the latest aftermarket innovations, technology and products, plus heart-pounding activations and world-class educational seminars.  

Ribbon-Cutting Opening to the 2025 SEMA Show 

The day began with more fanfare than in years past, with an official ribbon-cutting ceremony with some of the industry's top hitters. SEMA President and CEO Mike Spagnola was joined by Rep. Dina Titus, First Congressional District of Nevada; Mohammed Ben Sulayem, the president of the Fédération Internationale de l'Automobile (FIA); Glen Cromwell, the president of the National Hot Rod Association (NHRA); Steve Hill, Las Vegas Convention and Visitors Authority (LVCVA) CEO and president; and Melanie White, SEMA Board Chair. 

Against a backdrop of hundreds of customized vehicles, media and industry professionals, the ribbon-cutting ceremony captured the energy and excitement of the opening day at the SEMA Show.  

Earlier in the morning, Spagnola opened the 2025 SEMA Show with a time-honored Show tradition, the Kickoff Breakfast, priming the early-morning audience for an exciting and productive week ahead at the aftermarket's premier trade event. 

Spagnola then welcomed FIA's Sulayem to the stage to highlight the newly forged partnership between the organizations, emphasizing the impact the combined effort will have on the global mobility industry and beyond.  

"We will have global reach, the passion, the innovation, the impact that we will have together, and the many enthusiasts here who are a part of this show," Sulayem said. "You have to have passion. Otherwise, it's just a business. There is business, there is competition, but there is enjoyment, also, and I believe working together is the only way." 

The opening program continued with a fireside chat between comedian, car collector and industry advocate Jay Leno and Stellantis Head of American Brands, North America Marketing and Retail Strategy and RAM Brand CEO Tim Kuniskis, who shared insights on the evolving landscape of automotive design, ingenuity and car culture at-large.  

But the entertainment didn't stop there. Hoonigan Industries co-founder Brian Scotto offered an exclusive first look at the next edition of the internet-breaking Gymkhana film franchise. With Travis Pastrana behind the wheel of his third fully bespoke Gymkhana Subaru—the '78 Subaru BRAT "Brataroo" 9500 Turbo—the latest entry in the video series will take place across Australia and feature famed landmarks, legendary cameos, and the signature tire-shredding, close calls and massive jumps Gymkhana is known for. 

New Trends on the 2025 SEMA Show Floor

On the Show floor, exhibitors were unveiling new products and vehicles to receptive crowds, eager to witness innovation on display, close and personal. One immediately recognizable trend from the SEMA Show floor was the introduction of artificial intelligence (AI) features into products. 

TraXtion highlighted its suite of AI-driven solutions--TreadSpecX, DamageSpeX and WheelSpec—all of which utilize advanced imaging and AI to provide digital inspections of vehicle components, from tire tread depth and alignment to body damage.  

Located in Lower South Hall booth #42262, the brand is providing live demonstrations of the AI-driven systems all week for attendees, distributors and service providers.  

Another exhibitor, Irvine, California-based SPARQ (North Hall booth #10969), revealed a new feature, the SPARQ CoLab, for its flagship SPARQ Diagnostics device, the plug-in tool and app that predicts and plans maintenance and repair needs.

SPARQ CoLab uses an AI diagnostics engine to interpret more than 50,000 vehicle codes, then allows the customer to share the verified diagnostic data directly with service centers, which the company says will eliminate communication between customer and mechanic. 

"Every day, chaos finds the mechanic," said Codrin Cobzaru, co-founder and technical lead at SPARQ. "We built SPARQ CoLab to make the job of fixing cars less about fighting software and suspicion, and more about doing what mechanics love--getting people safely back on the road." 

Interwoven through these activations and events was SEMA Live, the second annual program giving industry fans and enthusiasts an inside look at the aftermarket's exclusive trade-only event via livestream (learn more about SEMA Live here, and watch the Day 1 recap below.)

The 2025 SEMA Show continues in the Las Vegas Convention Center through Friday, November 7. Find dozens of events and sessions that work best for your SEMA Show Week on the SEMA Show app. For more information, visit semashow.com.   

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com.   

By SEMA News Editors

Get ready for more action, more access and more excitement: SEMA Live Presented by AutoZone returns for the second day of the 2025 SEMA Show, November 4–7, with expanded coverage and a faster pace.

Broadcasting 31 hours of live programming on YouTube and Meta, SEMA Live delivers the best breaking news, vehicle reveals, trending products and all the on-site action straight from the SEMA Show campus.

Chris Jacobs returns as host, joined by reporters Alliyah Becerra, JC Fernandez, and newcomer Elija Isra, who, at just 14, brings fresh energy to the broadcast.

What's New for 2025

• Deeper Battle of the Builders Coverage: Go behind the scenes with builders, hear their stories and see the craftsmanship up close.
• All-Access Outdoor Cameras: Every burnout, stunt and live demo from Hoonigan Burn Yard, HorsePower Rodeo, Nitro Circus, OPTIMA Unleashed, and SPARQ captured from every angle.
• Faster, High-Impact Segments: Shorter, punchier updates that move at the pace of the SEMA Show, highlighting more vehicles, tech and trends.
• Industry Legends Live: Hear directly from icons including Antron Brown, Chip Foose, Dave Kindig, Jay Leno, Gabriel "Fluffy" Iglesias, and Jim and Mike Ring, and much more.
• Record Number of Reveals: More manufacturers than ever are choosing SEMA Live for their first looks.
• Live SEMA Cruise Broadcast: For the first time, SEMA Live will air the full SEMA Cruise on Friday, 4–6 p.m. PST, as thousands of builds parade before spectators.

Watch the live stream starting Tuesday, November 4, through Friday, November 7, from 9:00 a.m. to 5:00 p.m. PST on the SEMA Show YouTube and Facebook pages. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.

By SEMA News Editors 

SEMA ADAS Showcase
Location: South Hall–Upper, Booth #31255 
When: November 4–7, 2025 
Add to Show Planner. |  View the ADAS Showcase education schedule. 

The 2025 SEMA Show is taking Advanced Driver Assistance Systems (ADAS) education to the next level--literally in the Upper South Hall right now--with the brand-new ADAS Showcase, the Show's central hub for cutting-edge knowledge, live demonstrations and hands-on collaboration.  

With nonstop activity of back-to-back demos, expert sessions and real-world training from morning through evening every day of the SEMA Show, this activation is for literally anyone in the aftermarket, from shop owners, parts manufacturers, collision repair specialists, modifiers, and even everyday drivers, as Zach Szuba of Snap-on Equipment pointed out. 

"Just being aware of ADAS, as a driver, not even a technician or shop owner, is important. It's good to be aware of what goes on in your car and understand what could cause problems," Szuba said.  

It's true: from repair pros and modifiers to toolmakers, engineers, and educators, everyone is gathering here to experience the next generation of ADAS technology in action. 

Round-the-Clock Demos, Education and Insights 

Attendees are diving into continuous 30-minute expert-led sessions from leading brands, SEMA, and industry innovators, all designed to deliver practical takeaways.

"This is a great opportunity to see units in action from each manufacturer, see their processes, and get first-hand experience to determine which system makes sense for their shop. We love demos in front of people, but it's hard to get to them--this is a chance for them to see it live," said Autel's Stew Peregrine.

In the 2025 SEMA ADAS Showcase in the Upper South Hall, attendees can:  

• Watch live calibration demos featuring real-world scanning and diagnostics. 
• Get hands-on training from top equipment providers and trainers, and ask questions in person. 
• Learn best practices for setup, environment control, and OEM compliance to get your business or car on track with ADAS. 
• Connect directly with the engineers and innovators shaping ADAS technology today. 

Participating brands include: Autel, CarADAS, Bosch, BASF, Snap-on (John Bean), Hunter Engineering, RevvADAS, and Repairify, with support from the OEM Roundtable and additional industry partners. 

Going beyond just a typical booth display, each partner has time on the schedule for special education and hands-on demos. Hunter Engineering emphasized the showcase's consultative approach for shops. 

"I'm in the field every day talking to shop owners and business owners who are interested in getting into ADAS, but just don't know how to approach it, or what they need to get started," Dylan Andrews said. "Right now we're showing attendees the tools and the space they need [for ADAS tech], and opening up the door for any questions they may have, giving them the confidence they need to [introduce ADAS into] their business,"

Ross Iacobellis added, "The SEMA ADAS Showcase is right next to the Collision Repair area. We've had very good attendance in the booth so far, and it's only Day 1." 

Autel's Peregrine highlighted how ADAS technology ensures both safety and precision. "We're showcasing our IA-1000, which is robotic in nature. We want to ensure that safe repairs happen, and we build processes into our tools and workflow so technicians not only have success all the time, but the vehicle is always safe as it goes back to a customer," Peregrine said.

"Even small modifications to your car can impact calibration. Mileage matters too, since these systems move over time. At 25,000 or 30,000 miles, the radars can shift. They're not fixed in place," he added, underscoring the importance of awareness for both shop owners and drivers.

From nonstop demos to round-the-clock training and insights, the ADAS Showcase is where innovation meets application--helping today's professionals unlock new opportunities while keeping safety and accuracy at the forefront. 

Don't miss a session. Stop by South Hall–Upper, booth #31255, and experience the ADAS Showcase live at the 2025 SEMA Show! 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors

Cobb Tuning was named Manufacturer of the Year and The AAM Group was named Channel Partner of the Year at the 2025 SEMA Show in Las Vegas. The announcement was made at the SEMA Show Kickoff Breakfast, which honored both companies for their outstanding contributions to the automotive specialty-equipment industry during the past year.

"Both Cobb Tuning and The AAM Group are shaping the future of the aftermarket through a dedication to excellence that is truly inspiring," said SEMA President and CEO Mike Spagnola. "Their contributions--on the manufacturing floor and throughout the distribution channel--are enhancing the industry for the better, and we are proud to honor the impact they've made."

Cobb Tuning 

When addressed with the challenge of manufacturing 15 new intercooler designs in short order due to Original Equipment (OE) redesigns, Cobb Tuning implemented a rapid response model to manufacturing that enabled them to turn around tooling and get its machines running on new products within a business day, all in-house. The engineering team and production team worked together to review new tooling designs, and using a Markforged printer, printed new tools that Cobb Tuning put into use the next day. 

This solution allows Cobb Tuning to create better components to meet its quality control needs more easily, faster, with less cost and waste at every step of the process. This process has been rolled out into other product lines, such as intake and exhaust systems, with equal impact. 

Additionally, Cobb Tuning has been at the forefront of emissions-compliant tuning, helping set a new benchmark for responsible innovation within the ECU tuning and street-performance segment. Cobb Tuning's investment in its people is equally impressive as it offers tuition reimbursement and on-the-clock training opportunities to help employees advance their technical and leadership skills. 

The AAM Group  

The AAM Group is an automotive aftermarket-focused distribution group and specialty marketing firm, serving a network of warehouse distributors, jobbers, and supplier partners. 

A catalyst for brand growth and channel success, The AAM Group holds frequent training sessions with its brand partners to identify product features and benefits, while also ensuring their team understands the business models, context, and needs of many types of SEMA channel partners and how to serve them.  

The AAM Group is committed to product data enhancement and has extended its expertise beyond its own operations, teaching SEMA Data team members their validation and evaluation processes and actively coaching industry partners on the value of high-quality data. The AAM Group also makes product data usable for partners downstream of SEMA Data and enhances product data to improve customer experience for both wholesale and retail audiences. 

Additionally, The AAM Group's Ready Posts social media program has a scaled offering of social media posts designed to equip local shops across North America to introduce its products and cultures to different generations. AAM's N-Store TV program is used by over 2,000 shops and is very effective at reaching all ages and introducing them to the value and benefits of our industry's products.  

Connect at the SEMA Show  

COBB Tuning and The AAM Group are among the more than 2,300 exhibiting companies at the 2025 SEMA Show. Continuing through November 7 at the Las Vegas Convention Center, the SEMA Show is the ultimate trade show for aftermarket professionals to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills. 

For more information, visit SEMAShow.com. 

By SEMA News Editors

SEMA Business Members get access to an exclusive perk at the SEMA Show: a designated space to connect, refuel and recharge while on the SEMA Show floor, all week long. 

Located in North Hall, Room N251, and West Hall, booth #50027, the exclusive SEMA Member Lounges provide business members with a quiet space to connect with industry leaders, gain access to internet and printer services and charge devices, all while enjoying a complimentary cup of coffee. Members can also skip the lunch lines and head over to any of the Member Lounges to grab food for purchase.

The SEMA Members Lounge also offers a convenient location to conduct meetings in a private space. Available exclusively to SEMA Business Members, TIA and SCRS members, the complimentary meeting spaces in North Hall, Room N251, and West Hall, booth #50027, offer a convenient atmosphere for members to have productive and focused conversations with small groups. Limited meeting rooms and times are available, so those interested in booking a room are encouraged to submit their reservation as soon as possible.  

Rooms can accommodate up to 10 people for a maximum of one hour at a time. Rooms can only be reserved for two non-consecutive one-hour time slots per day, per company. Meetings will start and end on the hour.

Click below to reserve a meeting room.

For Businesses: Join SEMA Business Membership

Not already a part of SEMA? SEMA Business Membership connects your company to the resources and relationships that help you build smarter and grow stronger:

• Members Lounge access (North & West Halls) at the SEMA Show to recharge, network, and meet clients.
• Business solutions that save you thousands on shipping, insurance, and software.
• SEMA Garage & SEMA Data tools to accelerate product development and data management.
• Councils & Networks to connect with peers, share expertise, and shape the aftermarket's future.
• Market Research & Advocacy, ensuring your voice is heard in Washington on both state and federal levels.

Visit "Member Central" located outside Members Lounge N251 to get started or explore more at sema.org/membership-business. 

Questions about SEMA Membership, or exclusive Member-only benefits during SEMA Show? Contact 240-ASK-SEMA or customercare@sema.org.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors

SEMA has revealed its New Products Award winners during the SEMA Show Kickoff Breakfast during the 2025 SEMA Show, happening now through Friday, November 7, in Las Vegas. The Awards recognize the most innovative and cutting-edge advancements shaping the automotive aftermarket seen in the SEMA New Products Showcase.

More than 1,300 products competed for top honors across 15 different categories, each evaluated for its breakthrough engineering and business potential. These standout products represent the technologies and trends that will revolutionize performance, personalization and automotive customization in 2026.

You can see all the New Product Award winners--and thousands more of the latest and most exciting products hitting the aftermarket--all week in the New Product Showcase, a must-see destination for any SEMA Show attendee. Located in South Hall, the Showcase is the most popular exhibit at the Show and the epicenter of innovation in the specialty-equipment industry.

The 2025 SEMA New Product Award Winners are as follows: 

Best Car Care & Protection Product

• WINNER: Ngenco Paint Protection Spray (Ngenco USA – PPS)
• Runner Up: Optima Xem (Steamericas Inc.)

Best Collision Repair & Refinish Product

• WINNER: Revv Integration Ecosystem (Revv ADAS)
• Runner Up: Multibench EXT (Spanesi)
• Runner Up: GPR+ Pro Cart (KECO Body Repair Products)

Best Emerging Technology Product

• WINNER: Dynam Labs VCU+ (Dynam Labs Inc.)
• Runner Up: Kinetic Vision (Kinetic Automation)
• Runner Up: Flush Fastener (Flush Fasteners)

Best Engineered New Product

• WINNER: '24-'25 Harley-Davidson M8 Supercharger kit (ProCharger Superchargers)
• Runner Up: E-CLIK Universal Kit for Remote Reservoir Shocks (Suspension Direct Inc.)
• Runner Up: Terminator X Bluetooth Module 558-483 (Holley Performance Brands)

Best Exterior Accessory Product

• WINNER: Hoodini '73-'80 C/K Series Pickup/Blazer Hood Hinges, Steel (Speedway Motors)
• Runner Up: FLATED Air-Carrier - Refresh (FLATED)
• Runner Up: RealTruck MRC-3000 (REALTRUCK)

Best Interior Accessory Product

• WINNER: SRX-GM14128 (Stinger)
• Runner Up: RTX-88C-PU-X Chevy/GMC '88-'91 RTX Gauge System (Dakota Digital)
• Runner Up: Custom CTX-60-Diamond Full Backrest Bench Seat, 60-in., Rustic Brown with Chestnut Stitch (Distinctive Industries)

Best Package Design & Display Product

• WINNER: Seat Cover Solutions Mini Product Display (Seat Cover Solutions)
• Runner Up: DashPlay Connected Car Experience (Auto Meter)
• Runner Up: RealTruck Truck Bed Cover Hero Display (REALTRUCK)

Best Performance – Racing Product

• WINNER: SMART SuperCap HB1600X Starting Battery (MUXWIRING INC.)
• Runner Up: Gateway Lite (ECUMaster)
• Runner Up: TH400, 4L80-E Adjustable Low/Reverse Servo Kits (SONNAX)

Best Performance – Street Product

• WINNER: Fox Body Mustang Short Long Arm Conversion System (Detroit Speed)
• Runner Up: LOCK Sleeve - Weld-free Turbo Compressor Outlet Adapter; Suits Vibrant & Ticon Clamps (Turbosmart)
• Runner Up: '67-'68 Mustang/Cougar Stealth In-Dash Hydraulic Master Cylinder Kit (Modern Driveline)

Best Powersports & Utility Vehicle Product

• WINNER: Moto-Chok (Z-TRAK)
• Runner Up: INFLATiQ by RIMiQ Portable Tire Inflator w/ QwikFlow Technology (All-Fit Automotive + RIMiQ)
• Runner Up: Vapor Trapper (Vapor Trapper)

Best Street Rod & Custom Car Product

• WINNER: GM LS Compatible 376 c.i. Engine and ZF-8 Speed Automatic Transmission (BluePrint Engines)
• Runner Up: 2.00-in. Drop, Aluminum, Bolt-in Hub ProSpindle Kit (Wilwood Disc Brakes)
• Runner Up: Vapor Trapper (Vapor Trapper)

Best Tire & Related Product

• WINNER: INFLATiQ by RIMiQ Portable Tire Inflator w/ QwikFlow Technology (All-Fit Automotive + RIMiQ)
• Runner Up: N'Fera Sport (Nexen Tire America)

Best Tools & Equipment Product

• WINNER: SPARQ Diagnostic (SPARQ)
• Runner Up: ValvoMax Bag-in-Box Oil Change System (ValvoMax Oil Drain System)
• Runner Up: F6 Pro (Teslong)

Best Truck & Off-Road Product

• WINNER: FOX | '19-On JEEP JK/JL/JT QSE Links (FOX)
• Runner Up: Disc Brake Adapter Axle Extender (Capivara Industries LLC)
• Runner Up: 2024 Lexus GX550 1.25-3-in. LIFT 3.0 STAGE 6 Suspension System Billet with Skid Plates CDEV (RANDYS Worldwide)

Best Wheel & Related Product

• WINNER: Method 709 HD (Heavy Duty) Bead Grip Wheel with optional Forged Rings (Method Race Wheels)
• Runner Up: Method 709 Forged Impact Ring (Method Race Wheels)
• Runner Up: MT Classic Forged Wheels (Mickey Thompson Tires and Wheels)

You can see all the New Product Award winners--and thousands more of the latest and most exciting products hitting the aftermarket--all week in the New Product Showcase, a must-see destination for any SEMA Show attendee. Located in South Hall, the Showcase is the most popular exhibit at the Show and the epicenter of innovation in the specialty-equipment industry.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.  

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.  

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.  

By SEMA Show Editors 

The SEMA Show, which continues today in Las Vegas, always brings plenty of excitement for attendees, including numerous opportunities to meet your favorite automotive celebrities and industry stars amid the vast array of iconic vehicles on the Show floor.

This year, the Show has again drawn many famous aftermarket, motorsports and entertainment personalities who are all excited to interact with 2025 SEMA Show attendees.

Below are just a few of the names set to appear on the SEMA Show floor today and throughout the rest of the week (all times PST):

Throughout Show Week

• Larry Chen – SEMA Show's official Show artist showcases his new book, along with one of his latest builds (a Bayside Blue R34 Skyline GT-R) – Booth #23867
• Sung Kang – Get a behind-the-scenes look at Kang's new film, "DRIFTER," and see the film's hero car, "Lola," a Toyota Corolla AE86. Kang will appear at various times – Booth #24729
• Gentleman Joe Schubeck – Author and SEMA Hall of Fame Member will be signing copies of the "Hot Rods Trains & Planes" book, available Tuesday through Thursday between 9:00 a.m. and 4:00 p.m. PST – SEMA Art Walk, located on the Skywalk Bridge connecting the West and the North Hall.

Wednesday, November 5

• Street Outlaws: No Prep Kings – 11:30 a.m. to 12:00 p.m. – LINCOLN ELECTRIC – Booth #23411
• Alex Taylor – 1:00 p.m. – 2:00 p.m. – Mickey Thompson Tires and Wheels – Booth #22453
• Dave Kindig & Kevin "Kevdogg" Schiele – 2:30 p.m. to 3:30 p.m. – Dynamat – Booth #22793

Thursday, November 6

• Blake Wilkey – 11:00 a.m. to 11:30 a.m. – Westin/Superwinch – Booth #55051
• Chip Foose – 1:00 p.m. to 3:00 p.m. – BluePrint Engines – Booth #23443
• Rick Murphy – 2:00 p.m. to 3:00 p.m. – Warrior Winches – Booth #60005

Friday, November 7

• Clay Millican – 10:00 a.m. to 11:00 a.m. – CRC Industries – Booth #24677
• Constance Nunes – 10:30 a.m. to 11:30 a.m. – CLASSIC INDUSTRIES – Booth #24487
• Tavarish – 11:00 a.m. to 12:00 p.m. – Cedar Electronics – Booth #10717

Check out the full schedule of celebrity appearances here or click below to find out where your favorite builder, racer, influencer or television star will be appearing!

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.   

By SEMA News Editors

The wait is over: the 2025 SEMA Show kicks off today in Las Vegas. Produced by SEMA, the event brings together thousands of automotive innovators from all around the world. Make the most of your SEMA Show experience by viewing the full schedule of events, which includes session times, product unveilings and must-see experiences.

Day 1 Showcases Global and Influential Significance

Leading the first day of the Show is an official ribbon-cutting ceremony attended by key leaders, including SEMA President and CEO Mike Spagnola, National Hot Rod Association (NHRA) President Glen Cromwell, Las Vegas Convention and Visitors Authority (LVCVA) CEO/President Steve Hill, Fédération Internationale de l'Automobile (FIA) President Mohammed Ben Sulayem, First Congressional District of Nevada Rep. Dina Titus, and SEMA Board Chair Melanie White.

"The SEMA Show stands as the global hub for automotive innovation and commerce," said Spagnola. "It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide." 

Why the SEMA Show Matters to the Industry

As technology accelerates and consumer preferences shift, the SEMA Show provides clarity and confidence for businesses navigating change. From propulsion diversity--ICE, EV, hydrogen, hybrid, and synthetic fuels--to advanced driver-assistance systems (ADAS) and immersive experiences, the Show reflects an industry innovating for the future. 

With consumer spending on aftermarket accessories reaching $52.65 billion in 2024, the Show underscores the strength of a sector that continues to thrive and expand globally. 

"Every year, the SEMA Show introduces technologies and ideas that transform the automotive landscape," said SEMA Vice President of Events Tom Gattuso. "From ADAS solutions to alternative propulsion and performance builds, innovation here drives progress across the entire aftermarket." 

Innovation & Opportunity

During the SEMA Show week, companies are unveiling new products, forging partnerships and gaining valuable insights into emerging trends. With 2,300 exhibiting brands, including 500 first-time participants, more than 70% of attendees in senior leadership roles, and over 150,000 participants from 140 countries, the Show delivers unmatched access to decision-makers and global markets. 

Key business drivers at the 2025 SEMA Show include: 

• OEM Engagement: Strong participation from Ford Performance, Honda Racing Corp., Mopar/Stellantis, Nissan and Toyota, signals confidence in the aftermarket's role in future mobility solutions. 
• Innovation Pipeline: Thousands of new products debut across the campus, including 2,000+ featured in the New Products Showcase, setting the tone for one of the most innovative product cycles in history. 
• FutureTech Studio: A dedicated space featuring hands-on demos, 45+ advanced displays, and 30 vehicles showcasing next-generation technologies.  
• ADAS Integration: ADAS takes center stage this year, highlighting the industry's commitment to safety and technology. Exhibitors are featuring solutions that help shops adapt to evolving vehicle platforms and consumer expectations. 
• Show-Stopping Builds: From the hundreds of feature vehicles, and the highly anticipated SEMA Battle of the Builders presented by Mothers Polish competition, craftsmanship and creativity remain central to the aftermarket's identity. 
• Featured SEMA Show Artist Larry Chen: Chen is the first photographer ever selected as Featured SEMA Show Artist, joining a prestigious roster of creatives who have held the title since the program's inception. Chen's stellar work is woven throughout the Show's visual identity, appearing in signage, marketing materials and exclusive installations that reflect the energy, diversity and craftsmanship of the automotive community. See it for yourself in person or learn more here.

Car Culture Meets Commerce

On Friday, the Show opens its doors to the public, giving enthusiasts a rare opportunity to experience the industry's premier trade event. The day concludes with SEMA Fest, an epic celebration blending car culture with live entertainment. Featuring Queens of the Stone Age, The Black Crowes, and Neon Trees, the event creates a unique opportunity for brands to engage enthusiasts and inspire the next generation of builders and consumers. 

Beyond live music, SEMA Fest features thrilling motorsports demos and curated car displays, creating an immersive celebration of performance and culture. The one-day-only event serves as a strategic extension of the Show's mission to connect passion with business. 

Live Coverage for a Global Audience via SEMA Live 

SEMA is offering a livestream with 31 hours of real-time coverage, giving a global audience access to groundbreaking news, feature car builds, and stories directly from the Show floor. The livestream is available on the SEMA Show Facebook and YouTube pages. 

Maximize Your SEMA Show Week With the Schedule

The 2025 SEMA Show Schedule of Events is your guide to all the action. See what's on tap each day, from the show floor to the outdoor demos.

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX. 

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak. 

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com. 

By SEMA News Editors

Get ready for more action, more access and more excitement: SEMA Live Presented by AutoZone returns to the 2025 SEMA Show, November 4–7, with expanded coverage and a faster pace.

Broadcasting 31 hours of live programming on YouTube and Meta, SEMA Live will deliver breaking news, vehicle reveals, trending products and all the on-site action straight from the Las Vegas Convention Center.

Chris Jacobs returns as host, joined by reporters Alliyah Becerra, JC Fernandez, and newcomer Elija Isra, who, at just 14, brings fresh energy to the broadcast.

"This year, SEMA Live is redefining how the automotive community experiences the aftermarket's biggest week," said Tom Gattuso, SEMA VP of Events. "Viewers can expect expanded production, new guest appearances and more never-before-seen coverage."

What's New for 2025

• Deeper Battle of the Builders Coverage: Go behind the scenes with builders, hear their stories and see the craftsmanship up close.
• All-Access Outdoor Cameras: Every burnout, stunt and live demo from Hoonigan Burn Yard, HorsePower Rodeo, Nitro Circus, OPTIMA Unleashed, and SPARQ captured from every angle.
• Faster, High-Impact Segments: Shorter, punchier updates that move at the pace of the SEMA Show, highlighting more vehicles, tech and trends.
• Industry Legends Live: Hear directly from icons including Antron Brown, Chip Foose, Dave Kindig, Jay Leno, Gabriel "Fluffy" Iglesias, and Jim and Mike Ring, and much more.
• Record Number of Reveals: More manufacturers than ever are choosing SEMA Live for their first looks.
• Live SEMA Cruise Broadcast: For the first time, SEMA Live will air the full SEMA Cruise on Friday, 4–6 p.m. PST, as thousands of builds parade before spectators.

Watch the live stream starting Tuesday, November 4, through Friday, November 7, from 9:00 a.m. to 5:00 p.m. PST on the SEMA Show YouTube and Facebook pages. 

Attendee registration for the 2025 SEMA Show, November 4-7 in Las Vegas, is still available online here. Online registration for qualified professional attendees is $100 per person, with badge pickup on-site on the SEMA Show campus. A SEMA Show badge includes access to both the SEMA Show and AAPEX.   

Hotel reservations, including for several new properties in Las Vegas, are available at the guaranteed lowest rates exclusively for Show attendees through SEMA's official hotel provider, onPeak.   

For more information about the 2025 SEMA Show, visit semashow.com. Sign up for updates on SEMA Fest at semafest.com.