Here’s a look at the products entered in the Truck, SUV and Off-Road category of the 2015 New Products Showcase.

The trucks, SUVs and off-road section at the 2015 SEMA Show stretched more than 180,000 net square feet, and 42% of all display vehicles at the Show were trucks, Jeeps or SUVs. Those indicators are consistent with the fact that Ford F-Series, Chevy Silverado and Jeep’s Cherokee and Wrangler models have seen significant sales growth over the past several years, according to the “2015 SEMA Market Report.” It was no surprise, then, that the 2015 SEMA Awards for Hottest Truck and Hottest 4x4-SUV (presented annually to the most-featured vehicles around the Show) went to the Ford F-Series and the Jeep Wrangler, respectively.

Here’s a look at the products entered in the Truck, SUV and Off-Road category of the 2015 New Products Showcase.

The trucks, SUVs and off-road section at the 2015 SEMA Show stretched more than 180,000 net square feet, and 42% of all display vehicles at the Show were trucks, Jeeps or SUVs. Those indicators are consistent with the fact that Ford F-Series, Chevy Silverado and Jeep’s Cherokee and Wrangler models have seen significant sales growth over the past several years, according to the “2015 SEMA Market Report.” It was no surprise, then, that the 2015 SEMA Awards for Hottest Truck and Hottest 4x4-SUV (presented annually to the most-featured vehicles around the Show) went to the Ford F-Series and the Jeep Wrangler, respectively.

Here’s a look at the products entered in the Truck, SUV and Off-Road category of the 2015 New Products Showcase.

The trucks, SUVs and off-road section at the 2015 SEMA Show stretched more than 180,000 net square feet, and 42% of all display vehicles at the Show were trucks, Jeeps or SUVs. Those indicators are consistent with the fact that Ford F-Series, Chevy Silverado and Jeep’s Cherokee and Wrangler models have seen significant sales growth over the past several years, according to the “2015 SEMA Market Report.” It was no surprise, then, that the 2015 SEMA Awards for Hottest Truck and Hottest 4x4-SUV (presented annually to the most-featured vehicles around the Show) went to the Ford F-Series and the Jeep Wrangler, respectively.

Here’s a look at the products entered in the Truck, SUV and Off-Road category of the 2015 New Products Showcase.

The trucks, SUVs and off-road section at the 2015 SEMA Show stretched more than 180,000 net square feet, and 42% of all display vehicles at the Show were trucks, Jeeps or SUVs. Those indicators are consistent with the fact that Ford F-Series, Chevy Silverado and Jeep’s Cherokee and Wrangler models have seen significant sales growth over the past several years, according to the “2015 SEMA Market Report.” It was no surprise, then, that the 2015 SEMA Awards for Hottest Truck and Hottest 4x4-SUV (presented annually to the most-featured vehicles around the Show) went to the Ford F-Series and the Jeep Wrangler, respectively.

Participating in SEMA’s international trips has helped SEMA members open new markets and grow business in existing markets. But participants have also learned that preparation and follow-up are key to getting the most out of the investment.

SEMA-member company Hellwig Products, based in Visalia, California, participated in the 2015 SEMA Middle Eastern Program last March, looking for partners in the region who would invest in the company’s product line, including helping manage warranties. The trip was fruitful; Hellwig is now working with a company in the Middle East on some specialized products. Nonetheless, Melanie White, vice president of Hellwig Products, said that she wishes she had adapted Hellwig’s marketing message to the Middle East before taking the trip.

Participating in SEMA’s international trips has helped SEMA members open new markets and grow business in existing markets. But participants have also learned that preparation and follow-up are key to getting the most out of the investment.

SEMA-member company Hellwig Products, based in Visalia, California, participated in the 2015 SEMA Middle Eastern Program last March, looking for partners in the region who would invest in the company’s product line, including helping manage warranties. The trip was fruitful; Hellwig is now working with a company in the Middle East on some specialized products. Nonetheless, Melanie White, vice president of Hellwig Products, said that she wishes she had adapted Hellwig’s marketing message to the Middle East before taking the trip.

Participating in SEMA’s international trips has helped SEMA members open new markets and grow business in existing markets. But participants have also learned that preparation and follow-up are key to getting the most out of the investment.

SEMA-member company Hellwig Products, based in Visalia, California, participated in the 2015 SEMA Middle Eastern Program last March, looking for partners in the region who would invest in the company’s product line, including helping manage warranties. The trip was fruitful; Hellwig is now working with a company in the Middle East on some specialized products. Nonetheless, Melanie White, vice president of Hellwig Products, said that she wishes she had adapted Hellwig’s marketing message to the Middle East before taking the trip.

By Jason Catullo

The 2015 SEMA Show gathered more than 140,000 individuals together to do business.

Registration for the 2016 SEMA Show is open and available online at www.SEMAShow.com/register.

The 2016 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas. Online registration for the Show, available now through October 14, is $40.

The SEMA Show is the premier automotive specialty-products trade event in the world, drawing the industry’s hottest companies and brightest minds to the Las Vegas Convention Center.

The 2015 SEMA Show gathered more than 170,000 individuals together to do business. The annual Show features manufacturers representing all segments of the industry highlighting their latest product innovations—from wheels, tires, mobile electronics, restyling kits and paint, to exhaust kits, engine upgrades, suspension components, interior products and much more.

Registered exhibitors are currently preparing for the Priority Booth Space Selection Process (beginning May 2), where they will be allocated space at the Las Vegas Convention Center.

More information about the 2016 SEMA Show is available at www.SEMAShow.com.

By Jason Catullo

The 2015 SEMA Show gathered more than 140,000 individuals together to do business.

Registration for the 2016 SEMA Show is open and available online at www.SEMAShow.com/register.

The 2016 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas. Online registration for the Show, available now through October 14, is $40.

The SEMA Show is the premier automotive specialty-products trade event in the world, drawing the industry’s hottest companies and brightest minds to the Las Vegas Convention Center.

The 2015 SEMA Show gathered more than 170,000 individuals together to do business. The annual Show features manufacturers representing all segments of the industry highlighting their latest product innovations—from wheels, tires, mobile electronics, restyling kits and paint, to exhaust kits, engine upgrades, suspension components, interior products and much more.

Registered exhibitors are currently preparing for the Priority Booth Space Selection Process (beginning May 2), where they will be allocated space at the Las Vegas Convention Center.

More information about the 2016 SEMA Show is available at www.SEMAShow.com.

By Jason Catullo

The 2015 SEMA Show gathered more than 140,000 individuals together to do business.

Registration for the 2016 SEMA Show is open and available online at www.SEMAShow.com/register.

The 2016 SEMA Show is scheduled for Tuesday–Friday, November 1–4, in Las Vegas. Online registration for the Show, available now through October 14, is $40.

The SEMA Show is the premier automotive specialty-products trade event in the world, drawing the industry’s hottest companies and brightest minds to the Las Vegas Convention Center.

The 2015 SEMA Show gathered more than 170,000 individuals together to do business. The annual Show features manufacturers representing all segments of the industry highlighting their latest product innovations—from wheels, tires, mobile electronics, restyling kits and paint, to exhaust kits, engine upgrades, suspension components, interior products and much more.

Registered exhibitors are currently preparing for the Priority Booth Space Selection Process (beginning May 2), where they will be allocated space at the Las Vegas Convention Center.

More information about the 2016 SEMA Show is available at www.SEMAShow.com.