By SEMA News Editors

 

For more than a decade, the SEMA Battle of the Builders Presented by Mothers has given the specialty-equipment industry's most talented builders a worldwide platform to showcase their work at the SEMA Show in Las Vegas. The 2026 competition crowned Eddie Pettus and his '70 Chevrolet Chevelle as the overall winner.

This year's competition also marked a new chapter with the introduction of a dedicated custom motorcycle competition, in which Steven Iacona became the first-ever winner of the Bike Builder Shootout with a custom Harley-Davidson Knucklehead.

 

Pettus Takes Overall 2026 SEMA Battle of the Builders Presented by Mothers Title

 

Prior to announcing the overall 2026 SEMA Battle of the Builders presented by Mothers High Performance Care Care winner, SEMA Live host AJ Janic made her perspective known about the competitiveness of this year's event.

"Honestly, and I say this every year, the competition gets bigger, more competitive. You cannot leave any stone unturned. Most builders know a lot of work is under the car, not on top of it. So it could be down to the tiniest of detail that determines how the builders vote for each other and who wins and who doesn't," Janic said.

SEMA Vice President of Marketing RJ de Vera and Jim Holloway of Mothers also joked that "everyone who entered was their favorite" builder before announcing Pettus, who advanced through the Hot Rod/Hot Rod Truck category, had secured the overall competition win with his '70 Chevrolet Chevelle.

Pettus faced three other category champions in the final round: Buddy Hale and his '55 Volkswagen Karmann Ghia in the Sport Compact/Import Performance category, Mark Giambalvo and his '74 Chevrolet K10 in the Off-Road category and Jesse Rieger and his '69 Ford Mustang in the Young Guns category.

 

 

The five-year build by Pettus represents more than 15,000 man-hours of work, combining extensive fabrication and custom design with a 1,300hp twin-turbo LS3 engine. This year was Pettus' first overall win in Battle of the Builders; as a longtime Battle of the Builders competitor, he's had three class wins (Hot Rod/Hot Rod Truck, Off-Road and Sport Compact/Import Performance) and has been in the Top 40 nine times in the past.

When asked by SEMA Live host how this year's competition was for him, Pettus shared, "This [year's competition] was way tougher. And the ones that scare me are the young guns. Like what I was doing when I was that age, it's just nothing near this."

Pettus was also quick to give his gratitude to his team at Eddie's Rod and Custom in Cedar Rapids, Iowa.

"I'm going to make sure all the guys at the shop know how grateful I am for them. I know that my name's on this, but it's really not just me. It's my customers, my employees, my team. That's really who does this," Pettus said.

 

Inaugural Bike Builder Shootout Crowns First Champion at 2026 SEMA Show

 

The 2026 SEMA Show also marked the debut of the Battle of the Builders Bike Builder Shootout, creating a dedicated competition for motorcycle builders to showcase their craftsmanship and creativity.

"I am so happy SEMA welcomed motorcycles. I look forward to more motorsports and action sports here at SEMA," said Holloway of Mothers, who also shared his excitement about the new powersports section in the West Hall introduced at the 2026 SEMA Show.

"It's been a great year. These are the guys that put all the hard work in, not just in their builds, but also in judging the other builds," said de Vera of SEMA. "Of course, we are really excited for the first time to have the Bike Builder Shootout. It's a new segment of the industry that we're really leaning into, and hopefully a lot of you got to learn more about motorcycles and two wheels."

Iacona of Iacona Custom Cycles in Brooklyn, New York, earned the inaugural championship with a custom Harley-Davidson Knucklehead. Robert Zeolla took second place with an Indian In-Line 4, while James Crosby finished third with a Harley-Davidson Pan Head.

 

 

"It's amazing. I've never been to the SEMA Show before, but it's always been something I've wanted to experience," said Iacona. "To be next to these great builders on stage, it's just incredible. It's a great thing for the motorcycle industry, and it's great to bring new life into the industry."

The new competition expands the Battle of the Builders platform to recognize the talent and innovation within motorcycle customization. Entries were evaluated by motorcycle industry experts Zach Ness of Arlen Ness Motorcycles, Jeff Holt of V-Twin Visionary and Pat Patterson of Led Sled Customs, with judging based on craftsmanship, design innovation and overall execution.

"I began with a '45 Knucklehead engine that we had, and I just needed to find the right customer that would let me do what I wanted with it," said Iacona. "I built a bike similar to what I had heard the stock Knucklehead was and just enhanced it. I didn't want to disrespect the Knucklehead, and this is what I came up with. The customer is going to ride it and enjoy it, and that's all that matters."

 

Relive the 2026 Battle of the Builders

From Pettus' overall-winning Chevelle to Iacona's inaugural motorcycle championship, the 2026 Battle of the Builders highlighted the builders and businesses pushing the boundaries of vehicle design, fabrication and customization.

Watch the SEMA Live coverage below for the winner announcements, behind-the-scenes moments and reactions:

 

Tuesday, November 3, 2026

Begins at 00:13:15: Battle of the Builders Kickoff

Begins at 06:42:00: Top 10 Finalists: Young Guns, Hot Rod, Off-Road, and Compact and Top 3 Finalists: Bike Builder Shootout

 

 

Wednesday, November 4, 2026

Begins at 00:04:57: Competition check-in and Young Guns interview

Begins at 6:39:20: Top 12 Overall Finalists

 

 

Thursday, November 5, 2026

Begins at 06:45:30: Category Winners and Bike Builder Shootout Winner

 

 

Friday, November 6, 2026

Begins at 03:11:00: Overall Winner Crowned

 

 

The 2026 SEMA Show may be over, but the connections, ideas and industry momentum continue. The aftermarket will reunite in Las Vegas for the 60th SEMA Show, November 2–5, 2027. Companies interested in exhibiting can learn more at semashow.com/reserve-booth-2027 and through the 2027 Official Exhibitor Services Portal. For additional Show information, visit semashow.com.

 

By SEMA News Editors

 

The 2026 SEMA Show wrapped up with a high-energy celebration of automotive culture and live music as the fourth-ever SEMA Fest brought tire-shredding action, motorsports demonstrations and live performances from four major rock bands to Las Vegas.

Headlined by The Offspring, Jimmy Eat World, 311 and The Alive, the Friday, November 6 event also featured the Supercar Saturdays Florida display, drifting demonstrations by OPTIMA Unleashed and the Globe of Death.

From the roar of engines and drifting demonstrations to the energy of the concert stage, SEMA Fest delivered a memorable finale to a week celebrating the automotive aftermarket and its many enthusiasts.

Relive the sights and action of the 2026 SEMA Fest with the photo gallery below:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The 2026 SEMA Show may be over, but the connections, ideas and industry momentum continue. The aftermarket will reunite in Las Vegas for the next SEMA Show, November 2–5, 2027. Companies interested in exhibiting can learn more at semashow.com/reserve-booth-2027 and through the 2027 Official Exhibitor Services Portal. For additional Show information, visit semashow.com.

 

By SEMA News Editors

 

SEMA has unveiled the winners of the 2026 SEMA Show Media's Choice program, celebrating the new products that will resonate with the audiences of some of the most notable and influential media outlets covering the automotive aftermarket.

This year, a panel of 18 editors representing top consumer, enthusiast and trade publications explored the New Products Showcase to identify the products they believe will capture the attention of enthusiasts, builders, retailers and industry professionals alike.

The award-winning products, alongside hundreds of breakthrough aftermarket innovations, were on display in the New Products Showcase during the 2026 SEMA Show, offering attendees a firsthand look at the industry's latest advancements.

The 2026 SEMA Show Media's Choice award winners are:

Autobody News

Judge: Lisa McArdle

• Celette | WebTools
• KECO Body Repair Products | KECO XR2 GPR System
• Mirka | DEXOS 1230X M HEPA AFC

 

Auto Italia Magazine

Judge: Mike Rysiecki

• CTEK | RB 1500 Booster
• Gtechniq | GT1 Ceramic Coating Kit
• Valvetronic Designs | Ford Mustang HEX Pipe Midpipe

 

AutoZulia International

Judge: Henry Pierini

• Performance Electronics | OBDII Blocker
• Specialty Auto Parts USA/Proform | Brushless Ultra-high Efficiency Stack Plate Cooler
• Vapor Trapper | Vapor Trapper

 

CEoutlook

Judge: James Chevrette

• DS18 Car Audio | Project360.88
• Firstech | Compustar 710HD Vehicle Infotainment System
• VUEROID Dashcam | H1 4K Infinite

 

Collision Repair Magazine

Judge: William Simmons

• 3M Automotive Aftermarket Division | 3M Precision Finish Nozzle -- 5 nozzles/box
• Celette | WebTools
• Revv | Identify by AirPro + Revv

 

Dealernews

Judge: Robin Hartfiel

• Kawasaki Motors | KX327
• Stinger | Horizon XTR
• Denago PowerSports | RanchHawk 650FI 4x4

 

Generation 4x4 Magazine

Judge: Jerome Andre

• Broken Rock | Max Clearance Hitch Roller
• Gtechniq | GT1 Ceramic Coating Kit
• MARSTRAIL | MARSTRAX: MARSTRAX MT3

 

Hot Rod

Judge: KJ Jones

• Edelbrock Group | FAST LS XCR LS3 Intake Manifold 112 MM
• Livernois Motorsports & Engineering | Electronic Returnless Dual Fuel Pump System for 2015-2026 F150
• Scoggin Dickey Parts Center | Hellcat Flex Fuel Kit

 

MotoIQ

Judge: Mike Kojima

• Auto Meter | COBB Tuning: CAN Gateway for Factory ECU Sensor Expansion
• Corsa/Haltech | Haltech Ti8HP
• Hoosier Racing Tire | Hoosier TrackAttack Pro ECE R117

 

New Tune Up

Judge: Luis Zschocke

• Collino | Inline 6-cyl 292 250 Chevy Intake Manifold
• McLeod Racing | McLeod RXT 3D for 2011-2017 Mustang with TREMEC Magnum
• Speedmaster | GM Powerglide 10 Clutch Drum Assembly Kit

 

On All Cylinders

Judge: Paul Sakalas

• American Autowire | Track20 Modular Wiring System
• Corsa/Haltech | Rebel K
• McLeod Racing | Silver Sport M22-Style 4-Speed Manual Transmission

 

OVR Magazine

Judge: Jerry Tsai

• Scosche Industries | MagicMount SL Grip Starlink Compatible Bar Grip
• Vintage Air | 89-90 Totota FJ 60/62 Gen 5 SureFit kit
• Warn Industries | ZEON XC 12-S for Hidden Winch Mounts

 

Performance Digital Entertainment

Judge: Guillermo Moeller

• NAPA | NAPA XcceleratoR XR Training Goggles
• Ridetech | Ridetech Bolt-On 4-Link
• Summit Racing Equipment | Quick Change LS Valve Spring Compressor

 

Pro Tool Reviews

Judge: Clint DeBoer

• Milwaukee Tool | M18 FUEL STRIKER Hammer Chisel
• Westin/Superwinch | EZ Grid Bed Mat
• Wiha Tools | Metric MagicRing Ratcheting Wrench Tray Set

 

Revista Garagem Old School

Judge: Ludmilla Kruppa

• Flaming River Industries | Watertight Swivel Floor Mount Series
• Street Juice Products | Them Thangz
• Vapor Trapper | Vapor Trapper

 

THE SHOP

Judge: Jef White

• RANDYS Worldwide | USA Standard / Zumbrota - NSG370 Upgraded Shift Tower Assembly - 2005-2018 Jeep
• TMI Products | TMI Late Model Leather Upholstery
• Wilwood Disc Brakes | XRS Six Piston radial mount Street Performance Calipers

 

Tire Business

Judge: David Manley

• Auto Meter | COBB Tuning: Accessport for non-hybrid Toyota Sequoia (23+) and Tundra (22+)
• Holley Performance Products | 1955-1986 Jeep CJ Cluster
• Tmat Products | Fishing Rod Holder with Tmat Anchors

 

Traction

Judge: Matthew Walker

• Atturo Tire | Trail Blade XTS
• Turbo Tires | Lexani RFX Max
• Venom Power Tire/Predator Tire | Apex Striker

By SEMA News Editors

Limited spots remain for November SEMA Garage Los Angeles AUTEL ADAS training sessions.

 

As demand for advanced driver assistance system (ADAS) expertise continues to rise, SEMA Garage is once again partnering with AUTEL to deliver hands-on, in-depth training designed to keep repair professionals ahead of rapidly evolving vehicle technology. These highly sought-after sessions focus on ADAS fundamentals, calibration techniques and proper reporting practices--skills that are becoming increasingly critical as more ADAS-equipped vehicles enter the market.

The next opportunity to participate in this training takes place at SEMA Garage Los Angeles, where space is limited and registration is filling quickly. SEMA Garage Los Angeles will host its next AUTEL ADAS training session on Tuesday, November 17, and Wednesday, November 18, with an optional expanded third day of training on Thursday, November 19, at the facility located at 1577 Valley Vista Dr., Diamond Bar, CA, 91765. (View on Google Maps here). 

For attendees looking to take their training even further, SEMA Garage now offers an exclusive expanded third day of instruction. The optional Day 3––November 19 at SEMA Garage Los Angeles–builds on the two-day curriculum by applying diagnostics, decision-making and liability awareness to real-world ADAS calibration scenarios. Rather than standalone lectures, participants work through hands-on exercises designed to reinforce confidence and accuracy in the field. To participate, select the "3-Day" option when registering on the Autel website. Note: The "Day 3" option requires an additional fee. 

How to Reserve Your Spot 

👉 Reserve your spot now at the Autel Academy website by: 

• Visiting autel.us/autel-academy.
• Select ADAS TRAINING.
• Navigate to the "California" tab, and click REGISTER.

Previous SEMA Garage AUTEL training sessions sold out quickly, and organizers encourage early registration for both limited-capacity events.

Want more details? Read a recap article here, or reach out to Autel via email to academy@autel.com or visit autel.us/autel-academy for details.

 

 

The following is a message to SEMA Members from SEMA CEO Mike Spagnola about the 2027 Board of Directors nominations:

 

Dear SEMA Member:

A strong SEMA Board of Directors means wise leadership and an association that serves its members well. As a member of the association, we are currently seeking your recommendation of industry leaders to serve on the SEMA Board of Directors.

Previously, the Board was comprised of representatives from four distinct sectors of the industry: manufacturing, distributor/retailer, manufacturer's representative, and organizations and services. Under the newly amended bylaws, board members will be selected based on their relevant industry and association knowledge and leadership experience, without the limitation of the specific sector affiliation. This change is designed to enhance the board's overall strength and flexibility by widening the pool of potential candidates and allowing the nominating committee to focus on identifying the most capable and qualified individuals. 

"This evolution in our governance structure is a reflection of the dynamic nature of our industry," said SEMA Board of Directors Chair Melanie White. "By focusing on expertise and leadership rather than sector representation, we're positioning the association to better serve our members and adapt to future challenges." 

This evolution also expands opportunities for all SEMA members to participate in board service, removing previous structural limitations and enabling broader engagement across the membership. The nominating committee will continue to play a key role by offering guidance on board composition, including member categories and industry areas that may benefit from representation. 

"This change empowers us to build a Board that truly reflects the diversity and depth of our industry," said SEMA CEO Mike Spagnola. "It's a forward-thinking move that will help us remain relevant, responsive and resilient while opening the door for more members to contribute their expertise at the highest level." 

Nominations for the SEMA Board of Directors are due on Monday, January 4, 2027. Visit the nomination form here, or click the button below to submit a nomination.

We urge you to take part in the nominations process––our industry has many individuals who would be an asset to the Board, but we need you to help bring them to the attention of the Nominating Committee.

Thank you for your attention to this important request.

Sincerely,

 

Mike Spagnola

SEMA CEO

From the SEMA Washington, D.C., office

 

On November 9, 2026, a federal appeals court issued a significant ruling affecting two California laws that require large businesses to publicly report information about climate risks and greenhouse gas emissions.

In a split decision, a three-judge panel of the U.S. Court of Appeals for the Ninth Circuit ruled that portions of California's climate reporting laws likely violate the First Amendment's protections against government-compelled speech.

The decision affects two laws: Senate Bill (SB) 253 and Senate Bill (SB) 261.

SB 261: Climate Financial Risk Reporting Blocked

SB 261 requires companies with more than $500 million in annual revenue that do business in California to publicly report how climate change could affect their finances and what steps they are taking to address those risks. The court blocked California from enforcing this law.

The judges found that requiring companies to make public statements about potential climate-related financial risks likely violates their First Amendment rights, particularly because these reports involve predictions and opinions about a politically controversial issue.

As a result, businesses are not currently required to submit reports under SB 261 while the court's order remains in effect.

SB 253: Some Emissions Reporting Requirements Remain in Effect

SB 253 requires companies with more than $1 billion in annual revenue that do business in California to publicly report their greenhouse gas emissions.

The court allowed some of these reporting requirements to move forward while temporarily blocking others.

Here's what businesses need to know:

• Scope 1 emissions––Still required: Emissions produced directly by a company's operations, such as fuel burned in company-owned vehicles or facilities.
• Scope 2 emissions––Still required: Emissions associated with the electricity and other purchased energy a company uses.
• Scope 3 emissions––Blocked: Emissions associated with a company's broader supply chain, including suppliers, transportation, product use and other activities outside its direct operations.

The court found that requiring companies to report Scope 3 emissions likely violates the First Amendment. However, it allowed California to continue enforcing the Scope 1 and Scope 2 reporting requirements.

What Businesses Need to Do Now

Companies covered by SB 253 must still comply with the reporting requirements for Scope 1 and Scope 2 emissions.

The initial reporting deadline was November 10, 2026. California is providing some flexibility for companies making their first submissions, recognizing that businesses may need additional time to establish reporting systems and collect the necessary information.

The California Air Resources Board (CARB) oversees implementation and enforcement of SB 253. Companies that fail to comply could face penalties of up to $500,000 per year.

What Happens Next?

The court's decision does not permanently strike down either law. Instead, it blocks enforcement of certain requirements while the legal challenges continue.

Further court proceedings could determine whether California can ultimately enforce the disputed provisions.

Bottom Line: California's climate disclosure requirements remain partially in effect. Large businesses covered by SB 253 must continue reporting their direct and purchased-energy emissions, but reporting requirements for supply chain emissions and climate-related financial risks are currently blocked by the court.

 

Image courtesy of Shutterstock | Robert Schlie

From the SEMA Washington, D.C., office

 

On November 9, 2026, a federal appeals court issued a significant ruling affecting two California laws that require large businesses to publicly report information about climate risks and greenhouse gas emissions.

In a split decision, a three-judge panel of the U.S. Court of Appeals for the Ninth Circuit ruled that portions of California's climate reporting laws likely violate the First Amendment's protections against government-compelled speech.

The decision affects two laws: Senate Bill (SB) 253 and Senate Bill (SB) 261.

SB 261: Climate Financial Risk Reporting Blocked

SB 261 requires companies with more than $500 million in annual revenue that do business in California to publicly report how climate change could affect their finances and what steps they are taking to address those risks. The court blocked California from enforcing this law.

The judges found that requiring companies to make public statements about potential climate-related financial risks likely violates their First Amendment rights, particularly because these reports involve predictions and opinions about a politically controversial issue.

As a result, businesses are not currently required to submit reports under SB 261 while the court's order remains in effect.

SB 253: Some Emissions Reporting Requirements Remain in Effect

SB 253 requires companies with more than $1 billion in annual revenue that do business in California to publicly report their greenhouse gas emissions.

The court allowed some of these reporting requirements to move forward while temporarily blocking others.

Here's what businesses need to know:

• Scope 1 emissions––Still required: Emissions produced directly by a company's operations, such as fuel burned in company-owned vehicles or facilities.
• Scope 2 emissions––Still required: Emissions associated with the electricity and other purchased energy a company uses.
• Scope 3 emissions––Blocked: Emissions associated with a company's broader supply chain, including suppliers, transportation, product use and other activities outside its direct operations.

The court found that requiring companies to report Scope 3 emissions likely violates the First Amendment. However, it allowed California to continue enforcing the Scope 1 and Scope 2 reporting requirements.

What Businesses Need to Do Now

Companies covered by SB 253 must still comply with the reporting requirements for Scope 1 and Scope 2 emissions.

The initial reporting deadline was November 10, 2026. California is providing some flexibility for companies making their first submissions, recognizing that businesses may need additional time to establish reporting systems and collect the necessary information.

The California Air Resources Board (CARB) oversees implementation and enforcement of SB 253. Companies that fail to comply could face penalties of up to $500,000 per year.

What Happens Next?

The court's decision does not permanently strike down either law. Instead, it blocks enforcement of certain requirements while the legal challenges continue.

Further court proceedings could determine whether California can ultimately enforce the disputed provisions.

Bottom Line: California's climate disclosure requirements remain partially in effect. Large businesses covered by SB 253 must continue reporting their direct and purchased-energy emissions, but reporting requirements for supply chain emissions and climate-related financial risks are currently blocked by the court.

 

Image courtesy of Shutterstock | Robert Schlie

From the SEMA Washington, D.C., office

 

The Off-Road Business Association (ORBA), a wholly owned subsidiary of the SEMA, has released its first-ever economic impact study for off-roading in Moab, Utah. The study, performed for ORBA by Oxford Economics, highlights an immense economic value of motorized recreation for Moab's local community as a complement to the cultural significance of off-roading.

Key findings of the study include:

• $178.7 million in total annual economic impact
• $140.9 million in Direct Spending Impact
• $13.5 million in state and local taxes
• Supported over 1,100 jobs in 2025
• $36.5 million in wage and benefit income

The direct spending that was measured in this study revealed off-roading generated $54.5 million in transportation, $40 million in stores and retail, $20.5 million in food and beverage, $13.7 million in lodging, and $12.2 million in recreation.

"This study demonstrates why the off-road industry is worth protecting and a necessary stakeholder in discussion of land use and stewardship across America," said Sean P. Holman, ORBA's executive director. "While this inaugural study focused on Moab, its findings underscore the significant economic benefits that motorized off-road recreation brings to communities across the country. These results serve as a powerful reminder of the industry's value to local businesses, workers, and economies, and complement existing national studies to provide a more complete picture of off-roading's economic importance to our nation."

The findings show that off-road recreation is more than a recreational activity. It is a measurable economic contributor that supports jobs, generates tax revenue and helps sustain local businesses throughout the Moab area. Quantifying the economic contribution of off-road recreation in Moab reinforces the importance of maintaining access to trails, public lands and recreation opportunities that support local businesses, workers and communities.

 

Why This Study Matters

ORBA's regional economic impact research seeks to document, using credible local data, how motorized recreation contributes to jobs, small businesses, tourism and economic vitality across America. This is the first time this critical, untold story has been told, illustrating what off-road recreation represents and why a robust industry follows in the wake of millions of enthusiasts who explore our trails and public lands. For many communities, motorized recreation is more than a leisure activity, serving as an important economic driver.

Regional studies like this one help tell this story in a way national data cannot, revealing what motorized recreation means at the ground floor, demonstrating the economic relationships between recreation opportunities, local businesses, and community prosperity. Behind every visitor are workers, entrepreneurs, and families whose livelihoods are intertwined with recreation-related spending.

 

Methodology

This study was performed by Oxford Economics, using multiple primary and secondary data sources. The study was conducted using an IMPLAN Input-Output model to determine the direct, indirect and induced impact of the off-roading industry on the local Grand County economy. The modeling process assesses the scope of off-road visitor spending (at restaurants, retail, hotels and recreation venues) and supplier operations (such as automotive shops, guides and outfitters) on the local economy and supply chain. The model calculates the off-road sector's impact on overall economic output, employment, household income and tax revenue in the Moab area.

 

What Moab's Community Members Are Saying

Jason Curry, director of the Utah Division of Outdoor Recreation: "OHV recreation is a huge factor in Moab's outdoor economy, contributing to local businesses, jobs and families. This study helps us better understand that economic contribution and how to best plan for the future. By working together with our partners to maintain trails and encourage responsible and safe riding, we can care for these landscapes and keep recreation opportunities available for generations to come."

KaLeigh Welch, owner and director of operations, Ride Moab Industries: "Motorized recreation is more than an economic driver for our family and our business; it's a way of life. It supports local families while giving people a meaningful way to experience the outdoors, build confidence and find a sense of freedom and connection. We're incredibly grateful to make our living sharing something we love while helping others develop a genuine appreciation and respect for the public lands that we're fortunate to enjoy."

Jennifer Johnson, owner, Epic 4x4 Adventures: "Responsible motorized recreation and public land stewardship go hand in hand––and both are woven into Moab's economic fabric. At Epic 4x4 Adventures, we're proud to create good jobs, invest in our community and contribute to the economic vitality of Moab and the broader state of Utah while introducing visitors from around the world to this extraordinary landscape. Those visitors stay in our hotels, eat in our restaurants, shop in our stores, buy fuel and support countless local businesses. The $178.7 million economic impact and more than 1,100 jobs reinforce what we see every day: responsible recreation helps sustain Moab's economy and the people who call this community home."

 

About ORBA

ORBA is a national advocacy organization dedicated to protecting and expanding motorized recreational access, while advancing the interests of the off-road industry through legislative advocacy, strategic partnerships and data-driven initiatives. Working with stakeholders, policymakers and land managers, ORBA champions responsible recreation, balanced land management and common-sense policies that protect public land access and the businesses that depend on it. ORBA promotes the industry's economic contributions and ensures it has a voice in decisions affecting the future of off-road recreation. Join ORBA today at offroadbusiness.org to help protect the future of off-road recreation.

 

ORBA Signs Landmark Agreement With BLM for Responsible Public Lands Stewardship and Recreation

 

The U.S. Department of the Interior's Bureau of Land Management (BLM) has entered into a five-year Memorandum of Understanding (MOU) with the Off-Road Business Association (ORBA), a landmark agreement between the public and private sectors to provide a framework for existing land management to become more consistent, scalable and measurable nationally while supporting practical coordination at the state and field-office level.

The formalizing of the relationship between ORBA and BLM will help advance work already underway to connect national discussions with localized efforts, improve early communication with proponents, expand education and stewardship opportunities, and establish tangible results that can be reviewed over time.

"Public land stewardship works best when we bring people to the table early and focus on solutions," said Steve Pearce, BLM Director. "This agreement strengthens our partnership with ORBA and gives us a better way of working together. By collaborating with ORBA earlier and more consistently, we can improve access and give our field offices and local communities the tools they need to support responsible recreation on America's public lands."

"ORBA is thrilled for the opportunity to engage formally with our partners at the Department of the Interior and BLM for a shared mission to better understand and promote responsible recreation and stewardship of public lands," said Laura Butcher, ORBA's legislative director. "Our public lands are a national treasure, and we all benefit when all stakeholders are pulling in the same direction in service of preserving access for all."

The MOU is designed to support responsible outdoor recreation, public lands stewardship, workforce awareness, recreation infrastructure improvements and data-driven evaluation of the economic contributions associated with motorized recreation on public lands.

The MOU covers several critical objectives, in which BLM and ORBA will:

• Workforce awareness and career outreach.
• Stewardship and public lands projects.
• Recreation opportunity coordination.
• Economic impact and research collaboration.

Among the immediate initiatives is the development of a practical "Do I Need a Permit?" session and pursuing opportunities to offer it across the popular Overland Expo series of enthusiast events. ORBA will also provide practical support and basic education for Title III and Special Recreation Permits, Paleontological Resource Use Permits and Scientific Research Permits and Authorization.

The MOU will provide a more consistent framework for connecting these efforts, helping to translate national-level conversations into practical work with BLM offices, industry partners, permittees and recreation communities, while giving both ORBA and BLM clearer opportunities to identify where coordination is useful and productive.

There is no federal funding tied to this MOU, and therefore serves as an example of how private-public partnerships can help meet national challenges through collaboration, communication and resource sharing. The agreement would not change BLM's permitting authority or ORBA's ability to advocate independently. It would provide a clearer structure for the areas where coordination between BLM and ORBA can be productive.

 

Background on the Five-Year MOU

While this formal relationship is new, DOI and BLM are already familiar with ORBA, which has worked with both agencies at the national level, coordinating directly with state and field offices and helping businesses and permit proponents navigate issues on the ground. 

In June, ORBA participated in meetings in Washington, D.C., with the White House, DOI, BLM, congressional offices and House Natural Resources Committee staff focused on travel management, motorized access and other public-lands issues.

Much of the work envisioned during the crafting of the MOU is already underway. ORBA has a well-established working relationship with BLM's Nevada and California offices, including years of involvement in special recreation permitting and education, economic impact work, and technical meetings.

Get the complete details in the release here.

 

SEMA Releases 2027 Advocacy Agenda

 

SEMA has pulled the curtain back on its advocacy strategy for 2027, releasing its 2027 Advocacy Agenda at the 2026 SEMA Show in Las Vegas. The advocacy agenda is an important piece of SEMA's acclaimed efforts to inform and engage its members on the federal and state issues that impact the automotive aftermarket industry and the nation's enthusiasts. 

The advocacy agenda annually serves as a reference point throughout the year, with SEMA providing regular updates on the progress of the issues outlined within. 

For the full story on the 2027 SEMA Advocacy Agenda, click here. 

From the SEMA Washington, D.C., office

 

The Off-Road Business Association (ORBA), a wholly owned subsidiary of the SEMA, has released its first-ever economic impact study for off-roading in Moab, Utah. The study, performed for ORBA by Oxford Economics, highlights an immense economic value of motorized recreation for Moab's local community as a complement to the cultural significance of off-roading.

Key findings of the study include:

• $178.7 million in total annual economic impact
• $140.9 million in Direct Spending Impact
• $13.5 million in state and local taxes
• Supported over 1,100 jobs in 2025
• $36.5 million in wage and benefit income

The direct spending that was measured in this study revealed off-roading generated $54.5 million in transportation, $40 million in stores and retail, $20.5 million in food and beverage, $13.7 million in lodging, and $12.2 million in recreation.

"This study demonstrates why the off-road industry is worth protecting and a necessary stakeholder in discussion of land use and stewardship across America," said Sean P. Holman, ORBA's executive director. "While this inaugural study focused on Moab, its findings underscore the significant economic benefits that motorized off-road recreation brings to communities across the country. These results serve as a powerful reminder of the industry's value to local businesses, workers, and economies, and complement existing national studies to provide a more complete picture of off-roading's economic importance to our nation."

The findings show that off-road recreation is more than a recreational activity. It is a measurable economic contributor that supports jobs, generates tax revenue and helps sustain local businesses throughout the Moab area. Quantifying the economic contribution of off-road recreation in Moab reinforces the importance of maintaining access to trails, public lands and recreation opportunities that support local businesses, workers and communities.

 

Why This Study Matters

ORBA's regional economic impact research seeks to document, using credible local data, how motorized recreation contributes to jobs, small businesses, tourism and economic vitality across America. This is the first time this critical, untold story has been told, illustrating what off-road recreation represents and why a robust industry follows in the wake of millions of enthusiasts who explore our trails and public lands. For many communities, motorized recreation is more than a leisure activity, serving as an important economic driver.

Regional studies like this one help tell this story in a way national data cannot, revealing what motorized recreation means at the ground floor, demonstrating the economic relationships between recreation opportunities, local businesses, and community prosperity. Behind every visitor are workers, entrepreneurs, and families whose livelihoods are intertwined with recreation-related spending.

 

Methodology

This study was performed by Oxford Economics, using multiple primary and secondary data sources. The study was conducted using an IMPLAN Input-Output model to determine the direct, indirect and induced impact of the off-roading industry on the local Grand County economy. The modeling process assesses the scope of off-road visitor spending (at restaurants, retail, hotels and recreation venues) and supplier operations (such as automotive shops, guides and outfitters) on the local economy and supply chain. The model calculates the off-road sector's impact on overall economic output, employment, household income and tax revenue in the Moab area.

 

What Moab's Community Members Are Saying

Jason Curry, director of the Utah Division of Outdoor Recreation: "OHV recreation is a huge factor in Moab's outdoor economy, contributing to local businesses, jobs and families. This study helps us better understand that economic contribution and how to best plan for the future. By working together with our partners to maintain trails and encourage responsible and safe riding, we can care for these landscapes and keep recreation opportunities available for generations to come."

KaLeigh Welch, owner and director of operations, Ride Moab Industries: "Motorized recreation is more than an economic driver for our family and our business; it's a way of life. It supports local families while giving people a meaningful way to experience the outdoors, build confidence and find a sense of freedom and connection. We're incredibly grateful to make our living sharing something we love while helping others develop a genuine appreciation and respect for the public lands that we're fortunate to enjoy."

Jennifer Johnson, owner, Epic 4x4 Adventures: "Responsible motorized recreation and public land stewardship go hand in hand––and both are woven into Moab's economic fabric. At Epic 4x4 Adventures, we're proud to create good jobs, invest in our community and contribute to the economic vitality of Moab and the broader state of Utah while introducing visitors from around the world to this extraordinary landscape. Those visitors stay in our hotels, eat in our restaurants, shop in our stores, buy fuel and support countless local businesses. The $178.7 million economic impact and more than 1,100 jobs reinforce what we see every day: responsible recreation helps sustain Moab's economy and the people who call this community home."

 

About ORBA

ORBA is a national advocacy organization dedicated to protecting and expanding motorized recreational access, while advancing the interests of the off-road industry through legislative advocacy, strategic partnerships and data-driven initiatives. Working with stakeholders, policymakers and land managers, ORBA champions responsible recreation, balanced land management and common-sense policies that protect public land access and the businesses that depend on it. ORBA promotes the industry's economic contributions and ensures it has a voice in decisions affecting the future of off-road recreation. Join ORBA today at offroadbusiness.org to help protect the future of off-road recreation.

 

ORBA Signs Landmark Agreement With BLM for Responsible Public Lands Stewardship and Recreation

 

The U.S. Department of the Interior's Bureau of Land Management (BLM) has entered into a five-year Memorandum of Understanding (MOU) with the Off-Road Business Association (ORBA), a landmark agreement between the public and private sectors to provide a framework for existing land management to become more consistent, scalable and measurable nationally while supporting practical coordination at the state and field-office level.

The formalizing of the relationship between ORBA and BLM will help advance work already underway to connect national discussions with localized efforts, improve early communication with proponents, expand education and stewardship opportunities, and establish tangible results that can be reviewed over time.

"Public land stewardship works best when we bring people to the table early and focus on solutions," said Steve Pearce, BLM Director. "This agreement strengthens our partnership with ORBA and gives us a better way of working together. By collaborating with ORBA earlier and more consistently, we can improve access and give our field offices and local communities the tools they need to support responsible recreation on America's public lands."

"ORBA is thrilled for the opportunity to engage formally with our partners at the Department of the Interior and BLM for a shared mission to better understand and promote responsible recreation and stewardship of public lands," said Laura Butcher, ORBA's legislative director. "Our public lands are a national treasure, and we all benefit when all stakeholders are pulling in the same direction in service of preserving access for all."

The MOU is designed to support responsible outdoor recreation, public lands stewardship, workforce awareness, recreation infrastructure improvements and data-driven evaluation of the economic contributions associated with motorized recreation on public lands.

The MOU covers several critical objectives, in which BLM and ORBA will:

• Workforce awareness and career outreach.
• Stewardship and public lands projects.
• Recreation opportunity coordination.
• Economic impact and research collaboration.

Among the immediate initiatives is the development of a practical "Do I Need a Permit?" session and pursuing opportunities to offer it across the popular Overland Expo series of enthusiast events. ORBA will also provide practical support and basic education for Title III and Special Recreation Permits, Paleontological Resource Use Permits and Scientific Research Permits and Authorization.

The MOU will provide a more consistent framework for connecting these efforts, helping to translate national-level conversations into practical work with BLM offices, industry partners, permittees and recreation communities, while giving both ORBA and BLM clearer opportunities to identify where coordination is useful and productive.

There is no federal funding tied to this MOU, and therefore serves as an example of how private-public partnerships can help meet national challenges through collaboration, communication and resource sharing. The agreement would not change BLM's permitting authority or ORBA's ability to advocate independently. It would provide a clearer structure for the areas where coordination between BLM and ORBA can be productive.

 

Background on the Five-Year MOU

While this formal relationship is new, DOI and BLM are already familiar with ORBA, which has worked with both agencies at the national level, coordinating directly with state and field offices and helping businesses and permit proponents navigate issues on the ground. 

In June, ORBA participated in meetings in Washington, D.C., with the White House, DOI, BLM, congressional offices and House Natural Resources Committee staff focused on travel management, motorized access and other public-lands issues.

Much of the work envisioned during the crafting of the MOU is already underway. ORBA has a well-established working relationship with BLM's Nevada and California offices, including years of involvement in special recreation permitting and education, economic impact work, and technical meetings.

Get the complete details in the release here.

 

SEMA Releases 2027 Advocacy Agenda

 

SEMA has pulled the curtain back on its advocacy strategy for 2027, releasing its 2027 Advocacy Agenda at the 2026 SEMA Show in Las Vegas. The advocacy agenda is an important piece of SEMA's acclaimed efforts to inform and engage its members on the federal and state issues that impact the automotive aftermarket industry and the nation's enthusiasts. 

The advocacy agenda annually serves as a reference point throughout the year, with SEMA providing regular updates on the progress of the issues outlined within. 

For the full story on the 2027 SEMA Advocacy Agenda, click here. 

By SEMA News Editors

 

SEMA has named the 2026 recipients of its Visionary 8 program, recognizing eight emerging leaders whose work is advancing the automotive aftermarket. The honorees were announced at the 2026 SEMA Show in Las Vegas.

Visionary 8 nominees must be 35 or younger, be active SEMA members and demonstrate achievements that positively impact their companies and the automotive aftermarket. Judges evaluated nominees on entrepreneurship, insight, integrity, responsibility and skill.

"The automotive aftermarket is built on passion, and this year's honorees embody that spirit through their innovation, fresh ideas and solutions that grew and advanced the industry," said SEMA Manger of Recognition Programs Joe Escobar. "Their achievements are strengthening businesses, expanding the industry's reach and creating opportunities for the next generation."  

The 2026 SEMA Visionary 8 honorees are: 

 

Braxton Boone, Owner, Boone Mobile Detailing

Boone launched Boone Mobile Detailing while still in high school, growing it into a professional operation serving customers throughout the Richmond, Virginia, area. The company has earned a strong reputation for quality workmanship and customer service while expanding into specialized services such as paint correction, headlight restoration, clay bar treatments and paint protection. Through continuous learning and investment in his craft, Boone has created opportunities for others to develop skills within the automotive detailing industry.

 

Justin Hartenstein Jr., Social Media Manager, Oracle Lighting

At just 19 years old, Hartenstein leads digital strategy and community growth for Oracle Lighting. In the first quarter of 2026 alone, his content generated more than 20 million views, significantly expanding the company's reach and engagement. Drawing on his experience as both an enthusiast and content creator, he conceptualized and helped launch Oracle's first lensless headlight, which, according to Oracle, set company sales records on launch day. His innovative approach to marketing continues to help shape the future of aftermarket brand engagement.

 

Dustin Korth, Senior Accounts Manager, MetaMartini

Korth has helped modernize how aftermarket brands connect with enthusiasts by advancing creator-driven marketing, digital storytelling and community-focused engagement strategies. Through his work at MetaMartini, he has supported brands across the diesel, truck, performance, wheel and tire markets, while also contributing as an automotive journalist for Diesel World Magazine. As vice president of operations for River Valley Road Rally, Korth has helped grow enthusiast participation, strengthen industry partnerships and foster deeper connections within the automotive community.

 

Kyle Kuhnhausen, President, Kuhnhausen Metal Concepts LLC

Kuhnhausen has earned national recognition for engineering-driven vehicle builds, including multiple top 12 finishes in the SEMA Battle of the Builders competition and a 2025 SEMA Best Engineered Vehicle award. Operating independently, he has pioneered innovative integrations of modern drivetrains and technology into vintage vehicles while developing practical solutions shared across the builder community. Beyond his own projects, Kuhnhausen has mentored aspiring builders through SEMA Young Guns, industry education programs and hands-on training opportunities that help cultivate the next generation of automotive talent.

 

Sean Leger, Owner, Emerald City Hot Rods

Leger founded Emerald City Hot Rods in 2020 with a vision of blending traditional coachbuilding techniques with modern performance and design. Since then, he has grown the company into a nationally recognized custom fabrication shop specializing in handcrafted automotive artistry. By completing nearly every aspect of each build in-house, including design, fabrication, engineering and custom interiors, Leger has helped preserve traditional craftsmanship while introducing innovative ideas that inspire builders and enthusiasts throughout the aftermarket industry.

 

Erik Nave, COO and Marketing Director, Titan Fuel Tanks

Nave began his career at Titan Fuel Tanks as a marketing specialist and inventory control professional before rising to serve as both chief operating officer and marketing director. He has built a reputation for transforming ideas into measurable business growth through strategic marketing initiatives, product launches and customer-focused messaging. By identifying industry trends, customer needs and market opportunities, Nave has helped increase brand visibility, strengthen customer trust and drive company growth.

 

Ray Padilla, Chief Executive Officer, Auto Film Mastery and Media Tune 

Padilla created the annual Auto Film Mastery Conference (AFMC) six years ago to help automotive film and detailing shop owners grow their businesses. Through Auto Film Mastery, he has developed educational courses, training programs and industry resources that help business owners improve operations and achieve growth. He is also the owner of Media Tune, a marketing company which helps automotive shops expand their reach and achieve significant business success.

 

Rashmi Sinha, Chief Innovation Officer and Co-Founder, Revv  

Sinha co-founded Revv with Adi Bathla in 2022. As the company's technical leader, she built Revv's initial codebase and established the engineering systems that enabled rapid product development and deployment. Her hands-on approach to software development and adoption of emerging AI technologies helped accelerate the company's growth and continues to shape its product innovation strategy.

 

Nominations for the 2027 SEMA Visionary 8 will open in Summer 2027 at sema.org/awards.      

 

The 2026 SEMA Show may be over, but the connections, ideas and industry momentum continue. The aftermarket will reunite in Las Vegas for the next SEMA Show, November 2–5, 2027. Companies interested in exhibiting can learn more at semashow.com/reserve-booth-2027 and through the 2027 Official Exhibitor Services Portal. For additional Show information, visit semashow.com.