By Ashley Reyes

With so many makes and model vehicles on the market, developing new wheels and tires that properly fit new cars and trucks is a complicated process. Getting access to new vehicles or developing durable, low-cost prototypes can help manufacturers to shorten the production time, create improved products and get to market faster.

Wheel and tire manufacturers are invited to a webinar on August 18 at 1:00 p.m. (PDT) to learn about the resources, high-tech tools and equipment available to them as a SEMA member through the SEMA Garage.

Moderated by Mike Lusso of Hennessey Industries, the webinar will feature the SEMA Garage team sharing the latest information on:  

• Measuring Sessions: Learn how you can get your hands on new vehicle models from automakers for product-development purposes.
• 3-D Printing Capabilities: Learn how you can print a prototype of your product at a low cost, and eliminate costly changes before mass production begins.
• Tech Transfer: Discover how you can access CAD files from OEMs to develop high-quality parts for wheel and tire fitment.
• ADAS: Lean about ADAS systems’ impact on the wheel and tire segment, and find out what services will be available through the new SEMA Garage in Detroit.

Learn more and register here for Wheel Knowledge 401: Resources for WTC members.

By SEMA Editors

In partnership with Ford Motor Company, the SEMA Garage in Diamond Bar, California, will host a Measuring Session for the ’22 Ford Maverick, August 9–12.

The event will allow SEMA members to have a close-up experience with the Ford’s all-new truck.

This Measuring Session will feature two different Maverick trim levels –

XLT

• Front-wheel drive
• 2.5L full hybrid engine
• CVT drivetrain

Lariat

• All-wheel drive
• 2.0L EcoBoost engine
• FX4 Off-Road Package
• Eight-speed automatic transmission

Please note that this will be an in-person event at the SEMA Garage in Diamond Bar, California. In order to comply with state and local health guidelines, this event will require scheduled appointments. Due to high demand, all appointments will be time limited and subject to approval by availability.

All registered attendees will be required to undergo an initial temperature check, wear face coverings and gloves and practice social distancing during their appointment.

Register now!

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

EdgeEnergy
EdgeEV70 for Rapid EV Charging Stations

EdgeEnergy, a subsidiary of Single Phase Power Solutions, introduced the EdgeEV70 single phase power source for direct current fast chargers. Ideal for remote areas or those without access to three-phase power, the EdgeEV70 operates from readily available single-phase utility service to produce clean, stable, isolated, three-phase output for rapid EV charging stations.

Power output of 480V AC, three-phase, 70 kW is ideally suited for rapid chargers up to 70 kW.  Each power source has an efficiency of 89%, is 100% electrically isolated, with 0 harmonies to comply with IEEE 519 requirements, and has a 1.0 power factor rating at full load. The power source is housed in a weather tight enclosure with an integrated temperature control system. Remote system monitoring, diagnostic, proactive maintenance is standard, allowing the EdgeEV70 to be used in remote areas where three-phase power is not available or cost-prohibitive to install. Rapid EV charging is desired in locations such as state and national parks, recreational areas, tourist locations, and more, to alleviate the range anxiety of EV owners, support local economies and encourage EV adoption.

www.singlephasepowersolutions.com

DENSO
PowerEdge Alternators 24PE Series

DENSO Products and Services Americas Inc.,an affiliate of mobility supplier DENSO Corp., has expanded its line of PowerEdge alternators by adding a value option to its 24PE series. The new model, the 24PE 160A, fills the heavy-duty aftermarket’s demand for a high-efficiency alternator at a more competitive price.

The new 24PE series model is a 12-volt alternator that produces 160 amps at road speed and 100 amps at idle to meet and exceed the electrical demands of today’s Class 8 trucks. The 160-amp version leverages DENSO’s world-class engineering and craftmanship with its vast supply chain network to ensure all segments of the heavy-duty market have access to a superior product.

Advantages of the 24PE 160A alternator include:

• Unmatched quality, reliability and durability at a lower price point.
• Components and functionality tested under extreme conditions, including severe thermal temperatures, to ensure lasting OE-quality parts and performance.
• Lightweight and compact construction for ease of installation.
• Best-in-class air flow provided by dual internal fans to quickly lower temperatures under the hood under the harshest conditions.
• Available in both pad-mount and J180-mount configurations.
• All 24PE 160A alternators are 100% new with no core charge and backed by a one-year/unlimited miles warranty.

Slime
Pro-Series Garage Inflation Station

Slime is pleased to announce its new Pro-Series Garage Inflation Station, letting users air up everything in quickly and easily. With a 25-ft. retractable hose, powerful and quiet motor for super-fast inflation, and easy-read digital display placed strategically where you need it, this garage inflation station has you covered.

Pro-Series Garage Inflation Station features and specs:

• Powerful motor inflates a car tire from flat to full in 4 minutes.
• 25-ft. retractable hose reaches nearly anywhere in your garage and then tucks away neatly on your wall.
• Bright digital gauge (measures 0-99 psi) strategically located at the end of the air hose.
• 120-volt home wall outlet power source.
• Great for auto tires, bicycles, inflatables, rafts, mattresses, balls and all other items that need air in your home.
• Bonus accessories box includes: Valve caps, inflatable adapters, ball needle and Presta valve adapter.
• Wall mount bracket and hardware included.
• Auto retract hose with a simple pull.
• Easy grab handle.
• Tire sensor safe.

Milwaukee Tools
New Deep Organizer Added to the PACKOUT System

Milwaukee has expanded its PACKOUT Modular Storage System with the new PACKOUT Deep Organizer. This new organizer provides users with another versatile and durable solution for storing large fittings and accessories.

With a 50-lb. weight capacity, the PACKOUT Deep Organizer features quick-adjust dividers and a depth of 5.5 in. to customize internal compartments to fit users needs. To keep contents secure, the transparent lid seals the compartments to prevent contents from traveling during transport. The IP65-rated weather seal protects tools, accessories, and jobsite materials from rain and debris.

With the addition of the new PACKOUT Deep Organizer, the Milwaukee PACKOUT Modular Storage System now has more than 35 solutions for users to choose from to fully customize their storage—making PACKOUT one of the most comprehensive modular storage systems in the industry.

Yamaha
EF2200iS Generator With CO Sensor

Yamaha Motor Corp. announced the new EF2200iS inverter generator, highlighted by the addition of a new Carbon Monoxide Sensor (CO Sensor) integrated into a detection and shutdown system.

Designed for emergency home backup portable power use, RV and camping power needs, and as a power source on many DIY home projects, the EF2200iS is the first in Yamaha’s upcoming lineup of generators exclusively equipped with CO Sensor technology to meet the Portable Generator Manufacturers’ Association’s (PGMA) ANSI/PGMA G300-2018 standard to monitor carbon monoxide emissions. When the CO Sensor detects elevated levels of carbon monoxide, the EF2200iS automatically shuts off and will remain off for approximately five minutes, with indication that the generator needs to be moved to a well-ventilated space. A new CO Sensor graphic and LED indicator lights on the control panel notify the user of carbon monoxide emission levels or system malfunctions.

The EF2200iS delivers 2,200 watts of power to meet the demands of today’s most popular RVs and trailers, built with Yamaha premium inverter technology, delivering clean power for sensitive electronics. Yamaha’s high-output MZ80 OHV, air-cooled, single cylinder 4-stroke engine delivers a maximum of 2,200 watts of AC output with a maximum AC current of 18.3 amps at 120 volts. For additional power, Yamaha’s Twin Tech parallel function allows two units to connect together for a combined power output of 3,600 watts or 30 amps. The EF2200iS is also built for efficient and quiet operation, capable of running at a continuous 10.5 hours with noise levels of 57-65 dBA at a quarter-rated load, allowing people to maintain a normal conversation with ease while it’s running.

www.yamahamotorsports.com/power-product

Wilwood Disc Brakes
2nd Gen GM AFX ProSpindle and Brake Kits

Wilwood has released its new 2-in. drop ProSpindle for General Motors second-generation ’70–’81 F-body, ‘73–’76 A-body, ‘75–’79 X-body, and related B-body cars using Wilwood brakes.

The high-strength cast steel ProSpindle is more rigid than OEM and eliminates the factory sliding caliper mount, allowing multiple Wilwood brake upgrades. The steering arm has also been strengthened for more accurate steering and better handling with modern tires.

Wilwood engineered the direct caliper mount to provide a fortified attachment for five new brake kits. Options include rotors ranging from 11.00 in. to 14.00 in. in diameter and high-performance four or six piston calipers. The ProSpindles mount to OE ball joints in stock or aftermarket control arms with no change to steering geometry.

www.wilwood.com

By PRI Editors

Performance Racing Industry (PRI) has joined forces with the North Carolina Motorsports Association (NCMA) to protect racing in the Tar Heel State—home to more than 50 race tracks and more than 30,000 motorsports jobs. As the leading advocacy group for the racing industry, PRI unites motorsports businesses, race teams, racers and fans to strengthen the industry’s ability to advocate and protect motorsports.  

PRI is committed to growing and protecting the racing community from threats, including government overreach. Working with PRI, NCMA is actively fighting against Environmental Protection Agency (EPA) overreach and urging NCMA members and the North Carolina motorsports community to join in RPM Week on August 2–6.

“Motorsports has a long history as an American tradition, and yet the industry is at great risk,” said David Miller, NCMA executive director. “Working with PRI and the entire motorsports community, we will be able to make our voices heard and protect the hobby well into the future.”

As part of the EPA’s National Compliance Initiative, aftermarket parts businesses are being targeted and jeopardized. Companies are being fined and risk being shut down. The RPM Act is a bill that will protect the racing industry by clarifying that it is legal to convert street vehicles into dedicated race cars, and it ensures that motorsports parts businesses can legally produce, market and install racing products.

The bipartisan bill was recently introduced in the US House of Representatives by Rep. Patrick McHenry (R-NC), with Rep. Richard Hudson (R-NC) serving as the lead Republican cosponsor. Senator Richard Burr (R-NC) is serving as the lead sponsor of the RPM Act in the U.S. Senate and is working closely with the Senate Environment and Public Works Committee to position the bill for reintroduction and passage in 2021. Sen. Thom Tillis (R-NC) has served as an original cosponsor of the RPM Act and is a strong supporter of the legislation. The RPM Act must be passed into law to ensure that the motorsports-parts industry can continue to sell products that enable racers to compete, and that racers can continue to convert street vehicles into dedicated race cars.

NCMA and PRI are joining forces to make our voices heard in the state. During RPM Act Week, North Carolinians are urged to raise awareness of the bill by posting on social media, linking to articles and writing legislators to support the bill and pass it into law. Supporters can write to their legislators by visiting SaveOurRaceCars.com and downloading images for social media by visiting performanceracing.com/rpm-assets.

“This is the time for the race community to band together and make their voices heard,” said Miller. “We must work together to protect our rights and save our race cars.”

To learn more, visit performanceracing.com/rpm-act.

The SEMA Data Excellence designation recognizes the companies that have worked with SEMA Data to recreate and relaunch industry-leading product data sets. Here are products from current SEMA Data members that have achieved data excellence.

CamLocker
Crossover Toolboxes for Jeep Gladiator

CamLocker is now offering crossover toolboxes made specifically for Jeep Gladiators. Due to the narrow bed width and the fuel filler neck position, these boxes are 60-in. wide and have beveled sides, instead of notches, allowing for clearance while minimizing loss of capacity. All Gladiator boxes feature a low profile lid, dual connected carbon steel T-handles, full-length stainless steel hinges, and a patented cam locking system. Built from thick .063-gauge aluminum and lined with mold-resistant carpeting inside, CamLocker tool boxes carry a three-year limited warranty and are hand-crafted entirely in Florida. The S60LPBLRLMB features a rail on top for securing coolers or other gear and is matte black powdercoated. CamLocker is The Key To Security.

www.camlocker.com
PN: S60LPBLRLMB

HushMat
’71–’73 Ford Mustang Complete Kit

HushMat’s ‘71–’73 Ford Mustang Complete Kit sound-deadening and thermal-insulation material is designed to make every type of vehicle cool, quiet and comfortable to drive and enjoy! HushMat is an easy-to-install, USA-made material that molds, forms and adheres to your vehicle’s surface. No tools, glues and or special equipment needed to install HushMat. Simply peel and stick. HushMat has invested thousands of hours over the past 15 years measuring vehicles to create a year-, make- and model-specific portfolio of 365,000 part numbers.  HushMat insulates firewall, floor pan, tunnel, doors, roof and trunk.  HushMat even provides installation templates to show where each piece is placed.

www.hushmat.com
PN: 61271P

Tuffy Security Products
Dual Standard Drink Holders

Tuffy Security Products Dual Standard Drink Holders are manufactured with robust welded steel and feature a durable powdercoat finish designed to accommodate two oversized 3½-in. beverage containers. Rubber drink fingers surround the interior edge of the holders to grip the container, reducing vibration and eliminating any rattling. The product’s universal design mounts to any flat surface, or they can be attached to the back of any Tuffy Deluxe Stereo II Console or Series II Console. They can also be used on tractors, heavy equipment, or in other creative applications. Mounting hardware is included. Available colors include: black, light gray, charcoal, spice or light tan.  

www.tuffyproducts.com
PN:034

ZyCoat
ZyBar 16-oz. Cast High Temperature Heat Dissipation Coating

ZyBar 16-oz. cast high-temperature heat-dissipation coating is designed to reduce radiant heat, reduce under hood temperatures, offers outstanding corrosion resistance, provides lasting color stability under the most extreme engine conditions and extends the life of your components. ZyBar is rated to internal temperatures well in excess of 2000° F. ZyBar is a single component, durable polymer coating that far outperforms ceramic paints, wraps and heat tapes. ZyBar is spray-applied inside and outside the component. ZyBar treats manifolds, headers, turbo housings, exhaust, brakes and intakes. ZyBar is a thin .001-.0025 film coating that is either oven cured (2 hours at 450° F) or air cured (120 hours).  

www.zycoat.com 
PN: 13016

By Ashley Reyes

It takes dedication, hard work and drive to build and grow an automotive specialty-equipment business. Even more so to grow an entire industry.  

July 23 is the deadline to submit nominations for the prestigious SEMA Industry Awards and recognize a company or person that has made a significant impact on the specialty-equipment market within the past year. Nominations are open in the following categories:  

• Person of the Year
• Manufacturer of the Year
• Warehouse Distributor of the Year
• Gen-III Innovator of the Year

For consideration, an honoree must exhibit professionalism, service, integrity and ethics that help propel the industry forward. To nominate an honoree and learn more about the criteria for each award, visit www.sema.org/awards or contact Lindsay Bianco at lindsayb@sema.org.

By Ashley Reyes

Get the latest updates about emissions compliance, testing and requirements by joining a Facebook live chat, Tuesday, July 27, at 12:30 p.m. (PDT). Participants will learn about new requirements and potential future changes, and how they will impact SEMA-member companies. Since emissions compliance applies to nearly all performance and engine products, it’s imperative for all manufacturers of engine-related products to understand emissions laws and testing evolution.   

Facebook live chats are open Q&As where participants have a chance to communicate directly with the featured guest. This live chat features SEMA General Counsel David Goch, who represents SEMA and the industry on issues such as emissions compliance.  

Location: ETTN Facebook page

By Ashley Reyes

A new video featuring Bob Smith, legendary builder and founder of Coachworks who is sometimes dubbed “The Ferrari King,” is now available from SEMA Virtual Education. The video is the first of the Automotive Restoration Market Organization (ARMO) Builder Series that brings viewers stories from some of the industry’s most passionate and creative builders.

Hosted by Sabra Johnson of Classic City Cars, the premiere video features Smith—a designer, wood craftsman, engineer and upholsterer—providing his unique and entertaining perspective on auto restoration. In addition to showing Smith at his shop, he sits down for intimate and candid conversations about how he began his career, restoration versus restomod, lessons learned from working in the industry, advice for other restoration builders and more.

Watch the video and stay tuned to SEMA eNews and ARMO social media for Episode Two featuring Steve Cook of Steve Cook Creations, scheduled to release August 5.

Compiled by SEMA Editors

Legendary Companies Announces Inaugural Legendary Charity Cruise-In Event

Company CEO Wade Kawasaki and the team at Legendary Companies have announced the inaugural Legendary Charity Cruise-In, an exclusive car show held in conjunction with the Chattanooga Motorcar Festival, Saturday, October 16, from 5:00 a.m.–3:00 p.m. All proceeds from the Legendary Charity Cruise-In will go to the Fifty Plus Foundation in support of CHI Memorial Hospital and the NeuroScience Innovation Foundation to help their extraordinary efforts in neuroscience research to find a cure for Alzheimer’s Disease.

The Legendary Charity Cruise-In offers participants a chance to showcase their collector vehicles in a premier location at the intersection of Riverfront Parkway and M.L.K. Blvd (875 West 9th Avenue, Chattanooga, Tennesee). The Cruise-In is just steps away from the Pace Grand Prix at the Bend where wheel-to-wheel will be happening featuring historic race cars, including open-wheel cars, CanAm cars, GT cars and more. Participants will receive a special ticket package, which includes entry for one collector vehicle and two spectator admission tickets that provide access to Saturday of the Chattanooga Motorcar Festival, including access to the Grand Prix Paddock and Mecum Auctions.

Space is limited to 400 cars. The entry fee is a donation of $100—a special value to encourage enthusiasts to drive their collector vehicles and take part in the event. Interested participants are encouraged to register early via Eventbrite.

Aeromotive Hires Phillip Vanbuskirk as New National Sales Manager

Aeromotive has announced the hiring of its new national sales manager, Phillip VanBuskirk, as of July 8. VanBuskirk brings 16 years of aftermarket automotive sales experience to Aeromotive, formerly working as a performance parts specialists for both ProCharger and WELD Racing. In his new role, VanBuskirk will be responsible for all Aeromotive sales functions, including managing both internal and external sales, overseeing sales representative agencies and communicating and executing new sales objectives that align with company goals.  

Atturo Tire Joins 2021 Woodward Dream Cruise as Gold Sponsor

Atturo Tire has committed to join the 2021 Woodward Dream Cruise—to be held August 21 in Michigan—as a Gold Level sponsor. Now in its 26th year, the Cruise runs along Metropolitan Detroit’s historic Woodward Avenue and is running through seven cities spanning a 16-mile route. More than 1.4 million people and 45,000 classic cars and hot rods attend annually, making it one of the largest events held in Michigan.

In addition to sponsoring the cruise, Atturo Tire will have several representatives, vehicles and their display trailer on-site in the Belle Tire parking lot located at 13 Mile and Woodward. Representatives will be available to answer any questions and help cruisers find the right Atturo Tire for their ride. This will be Atturo’s inaugural year attending and sponsoring the Woodward Dream Cruise.

Johnson’s Hot Rod Shop Purchases Walker Radiator Works

Johnson’s Hot Rod Shop has acquired the tooling, equipment and proprietary manufacturing techniques from Walker Radiator Works and will move forward as Johnson’s Radiator Works. Johnson’s Hot Rod Shop is committed to continuing the same standard of excellence set forth as each radiator will continue using the finest quality materials available, according to the company. The product line focus will be continuing on the legacy of Walker Radiator Works and developing into other markets for later-model car and truck applications.

Sara Correa Named Chief Marketing Officer for Bridgestone

Bridgestone Americas has announced that Sara Correa has been appointed chief marketing officer, effective July 26. Correa succeeds Philip Dobbs, who has announced he will retire from Bridgestone in October after a transition period to onboard Correa into her new role. As CMO, Correa will be responsible for the company’s marketing “Center of Excellence” and focus on driving enhanced coordination and marketing activation for the company’s tire and solutions businesses in the United States and Canada. This will include overseeing all brand and digital marketing efforts for the Bridgestone and Firestone brands, the company’s sports and engagement platforms, corporate communications, research and insights and the company’s training initiatives. Correa holds nearly two decades of experience identifying, developing, and commercializing B2B technology-based solutions in complex global markets. She joins Bridgestone from TE Connectivity, a publicly-traded company providing connectors and sensors for the transportation, medical technology, energy and data communications sectors.

McLeod Racing Welcomes Will “Mr. Clutch” Baty as Off-Road and R&D Specialist

McLeod Racing welcomes Will “Mr. Clutch” Baty as off-road and R&D specialist. Baty brings more than 30 years’ experience in research and development as well as engineering for the clutch and off-road markets. Baty will begin his journey with McLeod on July 26.

Brembo Opens First “Center of Excellence” in Silicon Valley

Brembo has announced its first “Center of Excellence” will be constructed in California’s Silicon Valley. The new facility, dubbed the “Brembo Inspiration Lab,” is expected to strengthen the company’s expertise in software development, data science and artificial intelligence. The Center of Excellence is slated to open in the fourth quarter of 2021 and will serve as a reference for technological and commercial development. It will also “welcome talent from various industries” to further Brembo’s braking solutions, according to the company. The Silicon Valley location joins Brembo’s North American manufacturing hubs in Michigan, New Jersey and Monterrey, Mexico. Its North American headquarters and R&D center is located in Plymouth, Michigan.

Lions Automobilia Foundation & Museum Opens to the Public

The Lions Automobilia Foundation & Museum has announced its schedule for 2021. Opening to the public for the first time since January 2020, Lions will be opened initially on Saturdays with pre-purchased tickets only. Lions Automobilia is located in Los Angeles County and will adhere to required COVID-19 protocols at the time of reservation. The foundation is the home of the Spirit of Lions Drag Strip and Gallery, which features more than 30 showcases of Lions Racing Legends and several original race cars, including the Stone, Woods, and Cook Swindler II Willys, Jack Chrisman’s ’29 Model A and more.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By Della Domingo

Applications for SEMA Show exhibitors to be included in the official 2021 SEMA Show Press Conference Schedule are due Friday, August 6.

Exhibitors who have breaking news announcements that will be of interest to a large number of media can utilize press conferences during the 2021 SEMA Show by submitting a press conference application before the August 6 deadline. After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experienced a technical problem and are encouraged to email pr@sema.org for assistance.

Because media are not required or obligated to attend press conferences, many exhibitors opt to utilize other tools for reaching media at the SEMA Show, including submitting a press release in the Exhibitor Online Media Center.

To learn more about press conferences, the online media center or other PR resources for SEMA Show exhibitors, contact pr@sema.org.

Click here for a complete listing of 2021 SEMA Show deadlines.