Here’s a first look at the ’22 Subaru WRX testing near Ann Arbor, Michigan.
Subaru used the 2017 Tokyo Motor Show to unveil its Viziv Performance Concept, which offered a glimpse at the next-generation WRX models due for the ’22 model year. A couple of months later at the 2018 Tokyo Auto Saloon, the Viziv Performance STi concept was revealed. The prototype seen here appears to draw a lot of styling influence from that concept. Autocar spoke to Subaru Design chief Mamoru Ishii where he stated “Such a car [the concept] brings lots of expectation, from within the company and from our customers. What we know is that our customers’ lifestyles are changing and we have to respond to that.”
Rumors have been circulating about a replacement turbocharged 2.4L four-cylinder (a boxer type) referred to as the FA24, could power the next WRX STI with 400 hp and 361 lb.-ft. of torque. Currently, the FA24 2.4L turbocharged four-cylinder moves Subaru's bigger three-row Ascent. There’s zero confirmation on whether the WRX will use a similar version of that new turbocharged 2.4L, or if they’ll rely on the established 2.0L turbocharged four-cylinder. Expect the next-gen WRX to offer a six-speed manual or an automatic transmission.
An official debut is expected around the second quarter of 2021.
The deadline for SEMA-member companies to submit project overviews to participate in the 2021 Jeep, Ram and Dodge Project Vehicle Program is 11:59 p.m. (EDT), April 8, 2021.
Companies are invited to submit proposals based on the criteria outlined below. Applicants need to meet all of the requirements outlined or the submission will be removed from consideration.
Chosen companies will be selected by Stellantis from the total number of eligible submissions to take part in the program.
Interested companies must submit a detailed marketing plan. If selected, each participant must actively promote, at its sole expense, the project vehicle according to the Stellantis-approved marketing plan.
The Stellantis/Mopar booth at the 2021 SEMA Show will highlight the following
vehicles in addition to other vehicles from its existing lineup:
Dodge Challenger SRT Hellcat Widebody
Wagoneer
Jeep Wrangler Rubicon 4xe
Jeep Gladiator
Ram 1500 Rebel
Ram 1500 TRX
Ram 2500 Mega Cab
Ram 2500 Power Wagon
Ram 3500 Chassis Cab
Dodge Challenger SRT Hellcat Widebody
Information on Jeep, Ram and Dodge Vehicles can be found at:
Stellantis/Jeep, Ram and Dodge Project Vehicle Program Criteria
Open to SEMA-member company manufacturers, designers, customizers and/or retailers.
Submissions for multiple vehicles will be permitted, but does not increase odds of being selected.
Submissions must be submitted to: submissions@moparbuilds.com and must be received by 11:59 PM, April 8, 2021.
Each company requesting vehicles must be willing to enter into an agreement with FCA US LLC requiring the company to:
Jeep Wrangler Rubicon 4xe
Feature the vehicle in a booth at the 2021 Las Vegas SEMA Show.
Register and keep the vehicle in the participant’s name for the duration of the agreement.
Use the provided Mopar and Jeep Performance Parts accessory products as specified and provided by Stellantis.
Purchase and maintain $5 million in general liability insurance, $5 million in automotive liability insurance, $1 million employer liability and demonstrate workers’ compensation coverage; an umbrella policy may be used to achieve coverage limits.
Enter into an agreement with FCA US LLC agreeing to dispose of the vehicle at the end of the agreement, and provide proof of such disposal.
Commit to feature the vehicle with the Jeep, Ram, or Dodge logo intact and visible.
Make vehicles available to Stellantis or its Dealers for display.
Jeep Gladiator
Companies must submit written quarterly status reports for a period of 18 months, as specified in the contract, detailing:
Modifications to the vehicle.
Events (including dates, location and type of event).
Media exposure (originals or color copies).
Company print and digital advertising featuring the vehicle.
Social media exposure with statistics.
A copy of the project vehicle registration.
Submission Requirements
Step 1: Project Overview/Summary—Must be Received by 11:59 p.m. (EDT), April 8, 2021.
E-mail a one-page project summary with the following information to submissions@moparbuilds.com
Vehicle/theme.
Vehicle modifications.
Promotional plan, including the events at which the vehicle would be displayed (in addition to the SEMA Show); social media plan (please include your potential exposure/reach with your followers).
Your proposed vehicle-display location at the 2021 SEMA Show. Please also include what other vehicles will be featured within that display.
Step 2: Email Detailed Project Proposal to submissions@moparbuilds.com by 11:59 p.m. (EDT) April 30, 2021.
Include: all details that support the one-page project summary on company letterhead, color rendering(s) and past project vehicles examples. If the interior is to be significantly modified, an interior sketch should also be included.
Selection Criteria:
Stellantis will determine the number of participants in its sole discretion. The participants will be selected from the total number of submissions received. Participants will be selected according to the above-mentioned and following criteria:
Originality.
Demonstrating an understanding of the vehicle’s position in the market, and complementing that position.
Jim Liaw – President/Co-Founder, Formula Drift Holdings
Voting will take place online between May 11–25, and is open to current SEMA-member companies. Votes must be cast by each company’s primary contact. Details on the upcoming election will be sent to the member company’s designated primary contact beginning April 30. Winners will be announced by May 28.
While SEMA is unable to host its traditional in-person Washington Rally event this year, SEMA members still have the opportunity to connect with their lawmakers in our nation’s capital to impact the issues that matter most to the industry.
SEMA invites members to virtually meet with their elected representatives this spring. Unlike the single day in-person event, meetings will be scheduled over the course of several weeks, allowing SEMA Government Affairs to make arrangements with your schedule in mind. There are no registration fees to participate.
Whether it’s standing up for motorsports, combating zero-emissions vehicle mandates, or ensuring vehicle data access for the specialty-aftermarket industry, there are many issues facing SEMA members in the nation’s capital. That’s why it’s more important than ever to get engaged with your elected officials.
If you are interested in participating in the virtual Washington Rally, please contact Christian Robinson at christianr@sema.org.
The September 2021 issue of SEMA News will highlight rising stars in the automotive aftermarket industry who are age 35 and younger. If you know a leader in that age range as of September 1, 2021—whether they are in manufacturing and design, marketing, retail, events and media, or distribution—we would like to hear from you.
Many SEMA members are currently working with creative young professionals who are already industry trailblazers. They may have played key roles in leveraging new and emerging technologies with a traditional automotive aftermarket business to expand company reach, improve product development, energize marketing efforts or upgrade customer interaction.
They could be budding talents at an established company, entrepreneurs building their own brands or innovators who have launched companies that might become big names in the future. What they all will have in common are fresh ideas, enthusiasm, charisma and the drive to succeed.
SEMA News looks for candidates drawn from diverse industry segments who are already making a significant impact through their leadership within their organizations or businesses. Entrepreneurship, commitment, insight, innovation, integrity, responsibility, demonstrated skill, involvement and success within the marketplace weigh heavily in the decision-making process. We’ll honor the winners in the September issue of SEMA News and on www.sema.org.
Exhibit at the 2021 SEMA Show and shine the spotlight on your company in front of tens of thousands of qualified buyers looking for the best that the automotive specialty-equipment market has to offer.
In addition to buyers, the Show also attracts thousands of traditional media and social-media influencers ready to let the rest of the world know about your products and applications, opening up even more sales opportunities well after the Show concludes.
Access SEMA's worldwide network and create more opportunities to sell. Be there to reconnect at the 2021 SEMA Show, Tuesday-Friday, November 2-5, Las Vegas.
Below are key dates that SEMA Show exhibitors are encouraged to mark on their calendars.
The Exhibitor Services Manual (ESM) will be live in May. The ESM contains all of the forms and applications required to prepare for the Show: feature vehicles, new products, booth vehicles, celebrity appearances, etc.
The Exhibit Space Rental Application and deposit are due May 7.
Dates for the SEMA Show Space Selection: June 7-23
Businesses are keeping in touch with remote staff with
employee pulse surveys.
With increasing numbers of workers finding themselves working from home these days, businesses are keeping in touch with their staff with employee pulse surveys. Generally as easy to use as standard surveying software, these solutions often feature questionnaires designed by psychiatrists and psychologists that deeply probe employee sentiment and, ideally, lead to insights and changes that enhance a business’s overall performance.
As with performance reviews, employee pulse surveying is usually overseen by company human resources (HR) departments, but they differ from traditional HR surveying techniques in that the employee surveying is often ongoing and frequent rather than a once- or twice-a-year affair.
“Today, organizations are beginning to embrace ‘continuous listening,’“ said Emily Hardy, a marketing manager at Peakon, a maker of employee survey software. “They gather feedback frequently, digitally and anonymously. At Peakon, for instance, we ask our own employees for weekly feedback. The more frequent your surveys, the fewer questions your employees are required to answer each time, and the more up-to-date your data is.”
Employee pulse survey solutions differ by manufacturer, of course, but most at least offer the ability to send out prefabricated questionnaires as well as custom questionnaires that can be designed by HR or department heads. Some solutions, in fact, offer hundreds of prefabricated surveys, which are designed to measure and analyze virtually every employee sentiment
imaginable.
Many of these surveys are based on the Full Potential Index, “a one-of-a-kind tool to help individuals and organizations discover the depths of their potential and help them to reach new heights of self-actualization,” according to psychologist Scott Barry Kaufman.
Still other survey makers offer users the ability to pick and choose individual queries from libraries of questions, targeting even more specific company
concerns.
Virtually all of the solutions rely on digitally inputted employee feedback, which is whisked back into the software where analytics look for trends, insights and opportunities for profitable change. In some cases, artificial intelligence is built into the analytics.
Once the data is crunched, the analysis is often displayed in the form of charts, graphs and similar data visualizations, and some packages even offer HR the option to auto-route analysis of a pulse survey to a specific department head or to a specific group of interested parties.
Even before the move in early 2020 to widespread remote working, employee pulse surveying was being used by companies to ferret out workplace factors that were discouraging employees from putting in a good day’s work. Driving that use were studies such as the one released by Gallup in 2019, which found that only 35% workers in workplaces were engaged, 13% were actively disengaged, and 52% were completely disengaged. (www.gallup.com/workplace/284180/factors-driving-
record-high-employee-engagement.aspx).
But the need for pulse monitoring grew even more intense beginning in March 2020, when multitudes of workplaces dealing with the epidemic began encouraging employees to work from home.
It’s a trend that continues to this day.
“During uncertain times, it’s more critical than ever to understand employee sentiment in order to drive engagement, productivity, well-being and ultimately uphold a dynamic workplace culture,” said Didier Elzinga, CEO of Culture Amp.
Jason McPherson, a chief scientist at survey maker Culture Amp and holder of a PhD in psychology, said that his company’s software looks for insights such as:
Employees at a business who feel that they’re part of a team.
Employees who believe they have good career opportunities where they’re working.
Employees who are satisfied with their compensation and benefits.
But the same question-and-answer approach can also be used to predict if there will be a mass exodus of employees in coming months due to an underlying and fundamental problem with management or company structure, McPherson added. He said that Culture Amp’s solution can make those predictions because the scientists behind the software are able to compare results from one study against a database of insights drawn from the same study implemented at numerous businesses.
For example, Culture Amp’s ability to predict when a significant number of employees will most likely leave a specific organization is based on data about employee departures collated from more than 2,000 companies that employ hundreds of thousands of workers.
No matter which employee pulse survey solution you choose, one of the key drivers behind your success will be the implementation of requested changes where warranted, according to Peakon’s Hardy. After all, employees will most likely grow skeptical of ongoing surveys if they never see any of the changes they request in their responses.
“If members of your team are reporting a lack of work-life balance, for example, you should consider making changes to your flexible working policies,” Hardy said. “Then you can compare your employee engagement scores to thousands of those from other relevant companies across the globe using our benchmarking tools, and set benchmarks for yourself in the areas you’d like to improve on.
“You should also share your insights throughout the organization. That will encourage increased participation and act as a reminder that everyone has a part to play in driving employee engagement and success.”
Also key to the success of your employee pulse surveying is the absolute guarantee of survey-taker anonymity. Few employees are willing to critique their workplace, department or even the department head if they know that their grievances will be tagged to them.
“If you want a high number of honest responses, you must ensure that your survey is anonymous and remains that way,” Hardy said. “If employees feel even slightly unsafe giving honest feedback, they will withhold information—or worse, choose not to participate in the survey at all.”
Dr. Jeff Smith, a cognitive psychologist and director of the Best-Self Academy at 15Five, another maker of employee pulse surveying software, agreed: “Anonymous surveys offer everyone an opportunity to speak up without fear of consequences.
A good way to check out the market in employee pulse surveys is to look at these top 10 packages in the industry, according to Select Software Reviews:
Photos courtesy SpiedBilde, Brian Williams. Reuse or reproduction without the copyright holder’s consent is prohibited.
Three-Row Jeep Grand Cherokee
Jeep is set to add a few three-row SUVs in the next few years, and the Grand Cherokee three-row seen here looks like it’ll be ready to join Wagoneer and Grand Wagoneer.
It’s similar to the current Durango in size and is set to compete against the Toyota Highlander and the Ford Explorer.
It will get the new platform that’s based on the Giorgio used on Alfa Romeo models. It may receive both the current model’s 3.6L Pentastar V6, and a new 3.0L inline six that will be turbocharged. It will also receive a hybrid system, replacing the 5.7L Hemi V8. A plug-in hybrid (powertrain from the 4Xe) and turbodiesel are expected to follow.
’22 Jeep Compass Trailhawk
Here’s a first look at the ’22 Jeep Compass Trailhawk. Up front are revised headlamps with a new shape and an LED strip that has been moved to the top. The rest of the front fascia gets a complete revision with a grille that stands more upright, revised foglights, and additional plastic mesh under the grille. Around back, the minimal changes are to the taillights and the removal of the rear tow hook.
Behind a new steering wheel is an optional 10.1-in. digital cluster. The infotainment should run on FCA’s latest Uconnect 5 system.
Power is still expected from the 2.4L naturally aspirated four-cylinder that’s mated to a nine-speed automatic.
’22 GMC Sierra Denali 1500
Here’s the upcoming refresh to the GMC Sierra Denali 1500, towing a trailer. Expected to launch for the ’22 model year, the refresh will update the various perceived shortcomings of the GMC Sierra that was introduced for the ’19 model year.
Noteworthy items to expect include new front and rear fasciae, an all-new cockpit with a large center screen, an all-digital gauge cluster, and Super Cruise on the range-topping Denali model.
The European drag-racing season is set to finally get
underway with May kick-off events scheduled for both the
sportsman division—the Summit Racing EDRS Series —and
the FIA European Drag Racing Championship. “Racers have
been waiting a very long time now for the return of a normal
race calendar [following the 2020 season disruption due to
COVID], and we expect a strong 2021 season,” noted Nils
Lagerlof, CEO of Speedgroup, the Swedish-based
administrator and promotion entity of both the Championship
series as well as the Summit Racing EDRS Series.
Photo courtesy: Lena Pena, Speedgroup
The European drag-racing season is set to finally get underway, with May kick-off events scheduled for both the sportsman division—the Summit Racing EDRS Series—and the FIA European Drag Racing Championship.
“Racers have been waiting a very long time for the return of a normal race calendar [following the 2020 season disruption due to COVID], and we expect a strong 2021 season,” said Nils Lagerlof, CEO of Speedgroup, the Swedish-based administrator and promotion entity of both the Championship series and the Summit Racing EDRS Series.
The Summit Racing EDRS Series is held primarily in the Nordic countries of Norway, Sweden and Finland (with a round in nearby Estonia), and it is expected to attract about 700 teams this year, similar to the number of teams in 2019. But all bets are off regarding the number of spectators.
“While the sportsman grassroots series typically attracts up to 4,000 spectators at an event, it’s really hard to guess the number of spectators we will see in 2021 because it has a lot to do with how the COVID vaccination process is advancing in Europe and if there are restrictions at the various venues remaining in place,” Lagerlof said.
Likewise, the Championship series—with 80 teams that attract up to 8,000 spectators at each round of the six-round series—may also be affected by COVID restrictions.
“Currently, there are different COVID-related restrictions in the countries hosting championship rounds,” Lagerlof said. “The first event is in the end of May at Santa Pod, England, and no one knows what the COVID situation will be by then.”
Tierp Arena, about 90 min. from Stockholm, is the location for
two of the six FIA Drag Racing Championship rounds. Jim
Greenleaf, Summit Racing Equipment’s motorsports and event
manager who represents his company at the title series
Summit Racing EDRS Series, commented on the synergy
between the European and U.S. drag-racing scenes. “At Tierp
[the Swedish drag arena], I was struck by how closely and
passionately the Swedish fans follow NHRA drag racing.
Everywhere you look you see Las Vegas Motor Speedway and
Charlotte Speedway hats and T-shirts and other gear. You
really wouldn’t know you are in Sweden if not for the accent.”
Photo courtesy: Lena Pena, Speedgroup
Speedgroup was founded in 2006 by a small group of race teams active in the European Drag Racing Championships. It sponsors a contingency program to connect U.S. and other manufacturers with the racers and fans in the sportsman division and through a Speedgroup subsidiary, DRE, to serve as a similar bridge for the Championship series. Speedgroup AB is currently a shareholder company registered in Sweden. The majority of the shareholders are active racers in the Championship and EDRS series.
SEMA News recently spoke with several U.S. companies that work closely with Speedgroup and have developed ongoing strong ties with European racers and fans and lend support to the growth of the European drag-racing scene. All are eager for racing to resume.
Jim Greenleaf, Summit Racing Equipment’s motorsports and event manager, represents his company at the Summit Racing EDRS Series. He commented on the synergy between the European and U.S. drag-racing scenes.
“At Tierp [the Swedish drag arena], I was struck by how closely and passionately the Swedish fans follow NHRA drag racing,” Greenleaf said. “Everywhere you look, you see Las Vegas Motor Speedway and Charlotte Speedway hats and T-shirts as well as other gear. You really wouldn’t know you are in Sweden if not for the accents.”
He noted that the sportsman grassroots division is the best fit for Summit.
“We can provide the full range of products and services for the sportsman-level racers,” Greenleaf noted. “In addition to our company making the commitment to support the racing scene in Europe, it provides the opportunity for us to learn how to service these customers. We focus not only on delivering the products but also on how to do so as efficiently and cost-effectively as possible, as we also work out issues such as taxes, tariffs and shipping to get the products from the United States to our European customers.”
VP Racing Fuels is another U.S. company that is very active in the European drag-racing scene. SEMA News recently caught up with Peter Coleman, who is in charge of European business development for the company, which is based in San Antonio, Texas.
Up to 8,000 spectators attend the FIA European Drag-Racing
Championship rounds and 4,000 at the Sportsman Summit
Racing EDRS series. Due to possible COVID restrictions this
year, the number of spectators allowed at any of the events is
unknown.
Photo courtesy: Lena Pena, Speedgroup
“We’ve had a deal with Speedgroup/EDRS since 2017, and along with our long-standing deal with Santa Pod in the United Kingdom, the relationship as the official fuel to Speedgroup serves to bring VP Racing Fuels closer to the racers who need our fuels and expertise,” he said. “Drag racers know that VP is available at the circuits.
“Our network of dealers and distributors is strong—particularly across Scandinavia and the United Kingdom—and there should be no need for racers to carry fuel long distances across borders, potentially breaking laws on the way. Our network, including Old Hall Performance in the United Kingdom, Ljungdahl Racing and JAMS AB in Sweden, Lindtek in Denmark, Fannrem Motorverksted in Norway and Specialty Engineering in Finland, are supported by the contingency program and should be able to get racing fuel to any location.”
We also spoke with San Diego-based SFI Foundation President Jennifer Faye about SFI’s involvement and support of European drag racing.
“We work closely with the FIA European Drag Racing Championship, the EDRS and other race organizations and federations throughout Europe,” Faye said. “SFI specifications are utilized in European drag-race rules to ensure that racing and safety equipment is tested and manufacturer-certified to the minimum standards. That ensures performance quality of the certified items and helps prevent part failures while in use.
Pictured here are U.S. racing parts
awaiting inspection at a Swedish
speed shop. “SFI specifications are
utilized in European drag-race rules to
ensure that race and safety equipment
is tested and manufacturer-certified
to the minimum standards,” said
Jennifer Faye of SFI Foundation. “This
ensures performance quality of the
certified items and helps prevent part
failures while in use. SFI also assists
with the inspection process and
recertification of parts. Many SFI
specs require the parts to be
inspected periodically to check for
damage, undue wear or other
conditions that could harm the
integrity of the part and prevent it
from performing as intended, or failing
and causing a safety problem. Most of
the ‘hard parts’ manufacturers are in
the United States, and shipping heavy
parts overseas for inspection can be
very expensive. So, we bring the
factory- trained inspectors to the
racers in an effort minimize cost for
them. We have been conducting SFI
inspections in the springtime before
each race season for more than 20
years. During the pandemic, our
normal inspection tour has been
interrupted, but we have evolved our
team of inspectors to be comprised of
Europe-based technicians who have
been able to carry on the inspections
locally to coordinate the process from
here in the United States.” Photo courtesy: Jennifer Faye, SFI Foundation
“SFI also assists with the inspection process and recertification of parts. Many SFI specs require the parts to be inspected periodically to check for damage, undue wear or other conditions that could harm the integrity of the part and prevent it from performing as intended or failing and causing a safety problem. Most of the hard-parts manufacturers are in the United States, and shipping heavy parts overseas for inspection can be very expensive, so we bring factory-trained inspectors to the racers in an effort to minimize cost for them. We have been conducting SFI inspections in the springtime before each race season for more than 20 years.
“During the pandemic, our normal inspection tour has been interrupted, but we have evolved our team of inspectors to be comprised of Europe-based technicians who have been able to carry on the inspections locally, with us coordinating the process from here in the United States. In addition to the annual parts inspections, we provide technical assistance with SFI specs using their regulations as well as providing a certification exam program for SFI International Technical Inspectors/Scrutineers.”
The ties with U.S. drag racing and the opportunities for U.S. racing supplies are deep, according to Speedgroup and the U.S. firms SEMA News spoke with. Speedgroup works closely and intensively with its partners at competitions and other events.
“In addition to the competitions we participate in and promote with our partners, we also work with fairs and other events,” Lagerlof said. “In 2019, Speedgroup met about 200,000 potential customers on seven trade fairs and events. Together with the audience of about 250,000 people at our competitions, our partners are seen as an attractive way toward a good target group.”
“There is a deep appreciation of American car culture there that keeps drag racing strong across European borders,” Faye said. “In addition to the American car models you typically see, you also have the opportunity to watch cars go down the track that are unique to Europe. One example is the Ford Anglia nostalgic gassers in the United Kingdom. They are serious race cars, running in the sevens at almost 200 mph, and they are very different looking from the types of cars we have here, but what’s under the body can be similar.”
That was seconded by Summit Racing’s Greenleaf.
“The enthusiasm in Europe for American musclecars is incredible and evident on European race tracks,” he said. Greenleaf also noted that American cars and equipment find their way from the United States to Europe, and that creates huge opportunities for U.S. motorsports manufacturers.
SFI Foundation’s Faye also estimated that about 95% of certified hard parts used in European drag racing are from the United States.
“Many of the cars raced in Europe are American-based models, so there’s a market for American parts, whether it’s drivetrain or safety equipment,” Faye said. “Of course, there are several safety-equipment manufacturers in Europe for sourcing personal protective gear, but drag-race-specific items such as supercharger restraints are solely produced in the United States, and there is a need for that equipment across the pond.
“Particularly with safety equipment, the one area we are always trying to expand in Europe is customer service and support. I would suggest that if there were U.S. companies that would like to enter this market, they should connect with a local supplier or retailer in a particular country that they want to be in, whether it’s Sweden, Finland, the United Kingdom or elsewhere. Having local knowledge is invaluable, and setting up a relationship with a supplier who can help you communicate and offer technical service and support to local racers goes a long way in gaining loyal customers.”
There is more drag racing happening in Europe than most people outside of Europe probably realize, ranging from sportsman club racing all the way up to professional classes. An interesting thing to note is that the ProMod class is very prolific and extremely popular there, just as it is in the United States. Drag-race fans and competitors in Europe are very passionate about their sport.
“While we have a longer season in the United States, with more stops and more racers, there are smaller groups of drag racers and enthusiasts in Europe,” Coleman said. “But their depth of passion is no less than you’d get in the United States.”
2021 SEMA NORDIC TRIP
SEMA is hosting the first SEMA Nordic trip taking place in August in Stockholm, Sweden. Grants are available to help defray the participation costs. Meet pre-vetted buyers and see the market first-hand.
For more information on the 2021 SEMA Nordic trip, visit www.sema.org/nordic or contact Linda Spencer at lindas@sema.org.
In the new “SEMA Vehicle Landscape Report,” the SEMA Market
Research team looks at how the vehicle landscape is shifting, where
the greatest opportunities are for our industry and what trends are on
the horizon that may impact your business.
Just about any vehicle on the road can be modified with aftermarket parts. However, with more than 281 million vehicles currently on the road in the United States, knowing where the greatest opportunities for customization are can be challenging. In the new “SEMA Vehicle Landscape Report,” the SEMA Market Research team looks at changes in the vehicle landscape, where the greatest opportunities are for the aftermarket industry and trends that may impact businesses.
What does the current vehicle landscape look like? What are the latest trends? Where is the opportunity for the specialty-equipment industry moving forward? The SEMA report answers these questions and more. Readers will find:
An overview of the current vehicles on the road in the United States today.
New light-vehicle sales and powertrain projections.
The hottest models for the specialty-equipment industry.
The latest vehicle trends, including electrification and advanced vehicle technology.
The September 2021 issue of SEMA News will highlight rising stars in the automotive aftermarket industry who are age 35 and younger. If you know a leader in that age range as of September 1, 2021—whether they are in manufacturing and design, marketing, retail, events and media, or distribution—we would like to hear from you.
Exhibit at the 2021 SEMA Show and shine the spotlight on your company in front of tens of thousands of qualified buyers looking for the best that the automotive specialty-equipment market has to offer.
2021 SEMA NORDIC TRIP