Exhibit at the 2021 SEMA Show and shine the spotlight on your company in front of tens of thousands of qualified buyers looking for the best that the automotive specialty-equipment market has to offer.
In addition to buyers, the Show also attracts thousands of traditional media and social-media influencers ready to let the rest of the world know about your products and applications, opening up even more sales opportunities well after the Show concludes.
Access SEMA's worldwide network and create more opportunities to sell. Be there to reconnect at the 2021 SEMA Show, Tuesday-Friday, November 2-5, Las Vegas.
Below are key dates that SEMA Show exhibitors are encouraged to mark on their calendars.
The Exhibitor Services Manual (ESM) will be live in May. The ESM contains all of the forms and applications required to prepare for the Show: feature vehicles, new products, booth vehicles, celebrity appearances, etc.
The Exhibit Space Rental Application and deposit are due May 7.
Dates for the SEMA Show Space Selection: June 7-23
Jim Liaw – President/Co-Founder, Formula Drift Holdings
Voting will take place online between May 11–25, and is open to current SEMA-member companies. Votes must be cast by each company’s primary contact. Details on the upcoming election will be sent to the member company’s designated primary contact beginning April 30. Winners will be announced by May 28.
Pinewood cars signed by motorsports
celebrities, including Justin Pawlak, are
available for purchase on the SEMA Cares
website.
Celebrity-autographed pinewood cars signed and inspired by noteworthy industry celebrities are available for purchase on the SEMA Cares website, providing individuals an opportunity to give back to the charities that reflect the values and interests of the automotive specialty-equipment industry.
Newly added to the website for purchase—in addition to pinewood cars signed by NASCAR Champion Joey Logano, drag-racing star Leah Pruett, television personality Aaron Kaufman, Formula DRIFT racer Vaughn Gittin Jr., and racing legend Mario Andretti—are DieselSellerz’ Heavy D. and Diesel Dave, NHRA Champion John Force, motor racing personality Linda Vaughn, and Formula DRIFT racer Justin Pawlak.
The SEMA Cares mission embraces and values the participation of association members and other partners in a collective effort to make the world a better place. Purchasing a pinewood car is one of the easiest ways to contribute—join the effort today!
SEMA Show exhibitors are demonstrating their excitement for the
2021 SEMA Show by securing booth space at the event taking place
November 2–5 in Las Vegas.
Following Nevada Gov. Steve Sisolak’s recent announcement to reopen the state at 100% capacity by June 1, SEMA Show exhibitors are demonstrating their commitment and excitement for the 2021 SEMA Show by securing booth space at the event taking place in Las Vegas.
“The industry has spent the past year separated, and businesses are anxious and eager to reconnect in person,” said Tom Gattuso, SEMA vice president of events. “We’re seeing more and more manufacturers sign up to exhibit at the SEMA Show every day, and we anticipate hundreds more will do so before the Priority Booth Space Draw begins in June.”
More than 1,200 companies are already confirmed to exhibit at the event on November 2-5, at which time the SEMA Show will mark the first industry-wide in-person gathering in almost two years. While manufacturers are able to secure space up until the event in November, those who submit their space applications before May 7 will be included the Priority Booth Space Draw—a multi-week process when exhibitors select their space within the 3.2 million sq.-ft. Las Vegas Convention Center.
Utilizing the Las Vegas Convention Center’s newly constructed West Hall, the SEMA Show will include exhibits in all four halls, seminars in dozens of meeting rooms, networking events in nearby ballrooms and special displays and interactive attractions in the outdoor areas.
Having been separated for more than a year, manufacturers are making plans to impress the industry with enhanced booths and unique displays.
“We are hearing an overwhelming response from exhibitors,” said Gattuso. “They have nearly two years’ worth of innovation to share, and they will be showing it off at the SEMA Show. Based on what we are hearing, exhibitors are pulling out all the stops.”
Since 1967, manufacturers of automotive aftermarket parts have relied on the SEMA Show to debut their new products, showcase new trends and conduct business. Made up mostly of small- to mid-size manufacturers with a deep passion for turning everyday drivers into one-of-a-kind works of art, exhibitors take center stage as they unveil groundbreaking and ingenious products that enhance the performance, styling and functionality of cars, trucks and SUVs. This year more than any other year, designers and engineers are pushing the boundaries to advance the industry.
Manufacturers can apply for booth space at www.semashow.com, where applications for attendee registration will open in May.
While SEMA is unable to host its traditional in-person Washington Rally event this year, SEMA members still have the opportunity to connect with their lawmakers in our nation’s capital to impact the issues that matter most to the industry.
SEMA invites members to virtually meet one-on-one with their elected representatives this spring. Unlike at the single day in-person event, meetings will be scheduled over the course of several weeks, allowing SEMA Government Affairs to make arrangements with your schedule in mind. There are no registration fees to participate. Registration closes April 30.
Whether it’s standing up for motorsports, combating zero-emissions vehicle mandates or ensuring vehicle data access for the specialty aftermarket industry, there are many issues facing SEMA members in the nation’s capital. That’s why it’s more important than ever to get engaged with your elected officials.
If you are interested in participating in the virtual Washington Rally, please contact Christian Robinson at christianr@sema.org.
SEMA is opening a second SEMA Garage Emissions
Compliance Center near Detroit to help more automotive
aftermarket parts manufacturers meet standards for emissions
compliance.
SEMA is advancing its commitment to help automotive aftermarket parts manufacturers meet established standards for emissions compliance by investing millions of dollars into a second SEMA Garage Emissions Compliance Center.
In 2014, SEMA established a groundbreaking SEMA Garage Emissions Compliance Center in Southern California. The state-of-the-art facility features high-tech equipment, including a CARB-recognized lab that has helped hundreds of SEMA manufacturers—more than 100 of which have secured 431 CARB Executive Orders (EO) through the SEMA Garage. The Center is currently operating two full shifts, and demand from manufacturers seeking to obtain compliance remains at an all-time high.
To help meet the compliance needs of the $46.2 billion automotive aftermarket parts industry, SEMA recently announced the purchase of a building just outside Detroit that will be used as a second SEMA Garage Emissions Compliance Center. At 45,000-sq.-ft., the Detroit facility is three times the size of the existing SEMA Garage in California and will feature millions of dollars of new OEM-quality tools and equipment, including a CARB-recognized testing lab, as well as an Advanced Driver Assistance Systems (ADAS) Research and Development Center.
“The SEMA Garage Emissions Compliance Center sets out to remove any mystery or confusion over the rules and regulations related to emissions compliance,” said Mike Spagnola, SEMA vice president of OEM relations and product development. “Since opening the Southern California SEMA Garage seven years ago, automotive aftermarket parts manufacturers have poured through our doors seeking help with the complicated and confusing compliance requirements.”
With the Detroit SEMA Garage opening in early 2022, SEMA will help dramatically more members obtain CARB and EPA compliance, as well as shorten the processing time so that manufacturers remain competitive. Additionally, the Detroit Garage is expected to continue, and increase, the long-standing tradition of collaboration between OEMs and the aftermarket industry for the benefit of the consumer experience.
“The California Air Resources Board applauds SEMA for investing in this second testing and resource facility designed expressly for the performance aftermarket industry,” stated Annette Hebert, California Air Resources Board deputy executive officer. “We appreciate SEMA’s commitment to provide its members with the tools and services needed to ensure that products sold for California vehicles meet our requirements. CARB looks forward to our continued communication and cooperation with SEMA in this important area.”
“I congratulate SEMA for continuing to be a resource for the industry and setting the example for compliance,” said California State Senator Josh Newman (D-Fullerton). “I have visited and continue to support the SEMA Garage in Diamond Bar, and I am proud that SEMA is opening this new facility, which extends the excellent work done by the folks in Diamond Bar.”
Like the SEMA Garage in Southern California, the Detroit Garage will hire and train staff dedicated solely to helping aftermarket parts manufacturers understand and navigate the emissions-compliance process. Whereas manufacturers previously reported a significant delay to obtain a CARB EO, manufacturers working through the SEMA Garage average about four months.
“While we have made great strides towards reducing emissions from motor vehicles, the aftermarket industry is thriving,” said California State Assembly Member Phillip Chen (R-Yorba Linda). “The new SEMA Compliance Center will help make it possible for the industry—particularly small businesses—to continue to meet California’s stringent air-quality standards and succeed in today’s regulatory environment.”
Although there are a handful of other CARB-recognized test labs throughout the country that offer similar services, many manufacturers choose to go through the SEMA Garage because SEMA offers its members the benefits of aiding with the application process. Annually, SEMA submits more than 200 aftermarket product applications to CARB’s Aftermarket Parts Division, representing approximately 50% of the volume received. By working closely with CARB and EPA throughout the year, SEMA staff are intimately familiar with CARB EO requirements and able to successfully assist manufacturers with the entire process, from application to testing.
“By meeting regularly and communicating openly with regulators, we are able to better understand what their concerns are and develop programs that will ultimately help manufacturers get their products to market faster,” said Spagnola. “We value and appreciate the collaborative relationship we have with CARB and EPA.”
The SEMA Wheel & Tire Council (WTC) named Michael Landry, vice president of franchise development at RimTyme, as this week’s WTC spotlight volunteer. Learn more about his career and industry advice in his Q&A with SEMA.
SEMA: What led you to obtaining a career in the wheel and tire industry?
Michael Landry: Our publicly traded company launched a franchise brand specializing in custom wheels and tires.
SEMA: How has being a WTC volunteer or member impacted your professional career?
ML: I have been able to keep my corporation informed on the rapidly evolving wheel and tire industry.
SEMA: What advice do you have for someone pursuing a career in the wheel and tire segment?
ML: My advice is to learn all you can. Network and become a subject-matter expert.
SEMA: Where can we find you on a Saturday?
ML: Watching my LSU Tigers play football.
Fill out a WTC spotlight application to share how you or your company are contributing to the wheel and tire segment of the automotive aftermarket. Selected candidates have the opportunity to be featured on SEMA eNews, social media, and WTC member updates.
Pahlke is the CEO at Top Coverage—a family-owned restyling business that specializes in custom leather interiors, appearance packages, commercial vehicle accessories and more. Get to know the best advice he’s ever received, and what advice he has for someone pursuing a career in automotive restyling in his Q&A with SEMA.
SEMA: Why did you decide to volunteer for PRO? How has it or will it impact you?
Garrett Phalke: There are so many outstanding professionals in PRO who have so much knowledge and experience within the automotive industry. Courtney Pahlke (my sister and business partner) and I see PRO as a huge benefit to gain and promote ideas along with being a part of problem solving for today’s issues within the industry.
SEMA: What advice do you have for someone who is pursuing a career in the automotive industry?
GP: Be forward thinking. Trends keep changing in the auto industry and you will only fall behind if you focus on just what’s in front of you.
SEMA: What is your dream vehicle? Where would we find you in it on any weekend?
GP: My dream vehicle is a ’67 Shelby Mustang fastback. You would find me on an open country road.
SEMA: What is the best advice you’ve ever received?
GP: The best advice I had ever received was to listen more than talk.
SEMA: What keeps you in the industry?
GP: I truly enjoy the completion of our projects. Whether it is giant truck builds or intricate appearance packages, it’s a great feeling to know you completed a unique vehicle.
Fill out a PRO member spotlight form to highlight how you or your company are contributing to the automotive restyling industry. Selected candidates are eligible to be featured on PRO’s social media, SEMA eNews and future PRO-member updates.
SEMA members are invited to a webinar, Friday, May 7, at 12:00 p.m. (PDT) to tap into the knowledge and expertise of women who broke through the glass ceiling and discovered, through their own personal trial and error, how to succeed.
Geared to help those in executive roles, or those on the path to an executive position, this webinar will feature women currently in key management roles as they share personal stories that will inspire and motivate other women in their career goals. Participants will hear from Tiffanie Hartenstein, CEO and co-founder, Oracle Lighting; Kim Cape, director of global brand and integrated marketing, Ford Motor Co.; Claudia Shaefer, CEO, Caliber Collision; and Amy Faulk, CEO, Hypertech, as they share stories and encourage open dialogue on topics ranging from stress/burnout, team morale, technology, education, workload challenges and more.
The SDC Data Excellence recognizes the companies that have worked with SDC to recreate and relaunch industry-leading product data sets. Here are products from current SDC members that have achieved data excellence.
GATE King
Tailgate Adjuster
Designed to replace your truck's stock tailgate cables, Gate King allows you to adjust your tailgate height in a multitude of positions using our patented Tailgate Adjuster technology. Treated using the most advanced processes and coated to withstand even the toughest dirt, rain, sleet, or snow. Hand-crafted and built-to-last, each Gate King set is made to our exact standards to be certified Castel Strong.
Designed in California, and made in the USA, Gate King provides strength and durability in a variety of positions to suit your cargo needs.
Oracle lighting has launched two new Dodge Challenger Dynamic ColorSHIFT Headlight Halo Kits for model years '08-'14 and '15-'21. Encased in a special polymer resin, Oracle Lighting’s surface mount halos are completely waterproof (they can function properly even when submerged underwater), and they easily install by attaching directly to the exterior of the headlight lens using a patent-pending system. Oracle Lighting also uses advanced LED chips that produce an impressively bright output while consuming less power. This simple process cuts down installation time from hours to just minutes.
Tuffy Security Products
Console Safe For '19+ RAM Pickups
Tuffy's Security Console Safe for '19 and newer RAM pickup models slides directly into the existing OEM center console and is concealed under the sliding OEM tray. An exclusive, weather-resistant lid support allows the lid to stay open while reaching into the console. The company’s Pin-Lock hinge design adds to the security of the console safe, which has 400ci of lockable storage space. Minor drilling is required for a secure installation and all mounting; hardware is included.
Constructed of welded steel with a durable texture powdercoated finish, it’s equipped with Tuffy’s patented Pry-Guard locking system which consists of a 10-tumbler bitted security lock and accompanying key. The key can only be removed when the console is locked and must be removed in order to slide the OEM tray backward.
www.tuffyproducts.com
PN: 354 Note: Not compatible with 2019 RAM models with the Longhorn or Limited trim levels.
Exhibit at the 2021 SEMA Show and shine the spotlight on your company in front of tens of thousands of qualified buyers looking for the best that the automotive specialty-equipment market has to offer.
The 
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SEMA members are invited to a webinar, Friday, May 7, at 12:00 p.m. (PDT) to tap into the knowledge and expertise of women who broke through the glass ceiling and discovered, through their own personal trial and error, how to succeed.
