By SEMA Washington, D.C., Staff

California’s South Coast Air Quality Management District (SCAQMD), the agency responsible for regulating stationary sources of air pollution in Orange County, most of Los Angeles County and the western portions of Riverside and San Bernardino Counties, recently approved a program to regulate warehouse facilities in the district. Rule 2035, or the Warehouse Actions and Investments to Reduce Emissions (WAIRE) Program, applies to owners and operators of warehouses with at least 100,000 sq. ft. of indoor floor space in a single building, and aims to reduce nitrogen oxide and diesel emissions from trucks associated with warehouses. Under the WAIRE Program, warehouse operators may earn “points” by reducing emissions, such as by utilizing electric trucks, or paying mitigation fees.

The program is being phased in over time, beginning with warehouses more than 250,000 sq. ft.; however there is a September 1, 2021, deadline for all warehouse operators more than 100,000 sq. ft. to submit basic registration information to the SCAQMD.

The California Trucking Association is suing SCAQMD over the rule, claiming that the agency is overstepping its authority, and hopes to have implementation of the program halted before the September 1, 2021, deadline takes effect. SEMA supports the challenge.

If this program will impact your business, or for additional information, please contact Caroline Fletcher at carolinef@sema.org.

By Ashley Reyes

Starting a new job comes with a flood of emotions. Whether it’s the excitement of meeting new people or taking on a new environment and set of responsibilities, a fresh start can potentially become a pathway to a successful career.  

Job seekers and those who recently completed their job search will learn how to prepare for day one of their new job, and how to succeed and thrive all the way up day to day 365 during a live, interactive webinar on September 9, at 11:00 a.m. (PDT).  

Automotive aftermarket professionals will listen in to a live presentation before breaking out into groups to network and share tips, as well as discuss what has not worked for them in the past. Attendees will leave informed on how to prep for day one after accepting the job, tips for getting orientated after the first day, and how to create a short-term plan to exceed goals for the first year.

Learn more and register here for “Thriving from Day 1 to Day 365”.  

By SEMA Editors

With the new West Hall expansion, the 2021 SEMA Show will feature three Members Lounges—one in the North Hall, another in the South Hall, and the latest in the West Hall.

Members Lounges are for SEMA members only. If you are looking for a spot to rest away from the Show’s hustle and bustle, have a quick meeting off the main floor or network with other SEMA members, visit one of the three Members Lounges—North Hall room N251, upstairs from the Grand Lobby; South Hall, Booth #45245; and West Hall, Booth #58065. Members Lounges feature complimentary business services, internet access, charging stations and meeting rooms.* Hot lunches will be served in Members Lounge – North from 11:30 a.m.–2:00 p.m., Tuesday–Friday. Grab ’N’ Go lunches are available in all three lounges during Show hours Tuesday–Friday.

*With the exception of non-exhibiting manufacturers or companies otherwise qualified to exhibit at the Show. Room reservations are limited to two non-consecutive one-hour time slots per day.

Member Central

With the SEMA Show fast approaching, it’s time to think about ways to maximize your experience. Of course, there are loads of new products to see, lots of vendors to meet and customized cars aplenty to spark take-home ideas to jump-start your business. But there’s another, equally important opportunity that can help grow your business and it starts with becoming a SEMA member.

Joining SEMA is simple and straightforward. Stop by Member Central located upstairs in the Grand Lobby, outside Room N251 – Members Lounge North, where you’ll learn how SEMA membership can benefit your company throughout the year.

Come meet y our Membership team who will be on hand during the Show to answer questions and explain member benefits as well as perks you can enjoy while at the Show.

For more information about the 2021 SEMA Show, to be held November 2–5 in Las Vegas, visit www.semashow.com.

By Ashley Reyes

After launching a new pricing policy, some manufacturers find that even after they’ve done everything right, the policy simply isn’t moving the needle.  

How long should it take to see results? And what do you do when resellers don’t follow the policy?

Manufacturers and sole-exclusive distributors are invited to get answers to these questions and more during the final session of the SEMA Pricing Policies webinar series on Wednesday, August 25, at 11:00 a.m. (PDT). Presented by Rich Barsamian, vice president of sales and marketing at Advanced Clutch Technology, the live webinar will help members understand why their pricing policy may not be working and what the solutions are.  

As a live webinar, participants will engage through a Q&A with Barsamian and learn from his 10-plus years of experience writing, implementing and executing pricing policies in the automotive aftermarket.

Register here for Pricing Policies 301: Why Isn’t My Pricing Policy Working? The cost to attend this session is $25. 

This is a prototype of the upcoming mid-engine Corvette Z06 testing in light, body-hugging camo as it arrived for track testing. This is the first time we’ve seen a C8 Z06 in body-hugging camo instead of the heavy vinyl cladding worn by previous prototypes.

The prototype seen here features a more aggressive front fascia with various additional aero bits not seen on the current Stingray. The body is wider and a very prominent wing spoiler can be prominently seen out back. A set of black five-spoke wheels and center-exit exhaust is also seen in the back.

GM has announced that the mid-engine Corvette Z06 will be revealed later this year and will launch for the ’23 model year.

Photo credit: Brian Williams, SpiedBilde

This is a prototype of the upcoming mid-engine Corvette Z06 testing in light, body-hugging camo as it arrived for track testing. This is the first time we’ve seen a C8 Z06 in body-hugging camo instead of the heavy vinyl cladding worn by previous prototypes.

The prototype seen here features a more aggressive front fascia with various additional aero bits not seen on the current Stingray. The body is wider and a very prominent wing spoiler can be prominently seen out back. A set of black five-spoke wheels and center-exit exhaust is also seen in the back.

GM has announced that the mid-engine Corvette Z06 will be revealed later this year and will launch for the ’23 model year.

Photo credit: Brian Williams, SpiedBilde

By SEMA Editors

Although the deadline to apply for a feature vehicle at the 2021 SEMA Show has passed, applications are still being accepted for exhibitors planning to utilize a feature vehicle for the Show.

All feature vehicles must be approved and paid for by qualified exhibiting companies. Criteria for placement is based on how the exhibiting company’s products are showcased on the vehicle, whether the car has been featured in the SEMA Show previously, how complete the vehicle build is, and to what degree the vehicle captures all elements of the specialty-equipment market.

Feature vehicles provide exhibitors the ability to highlight products and upgrades on cars and trucks positioned in designated areas away from their company’s SEMA Show booth. With unique style and unmatched innovations, feature vehicles are a visual marketing tool to help generate an organic appeal for an exhibitor’s products.

Complete details about feature vehicle registration are available in the SEMA Show Exhibitor Services Manual.

Click here for a complete listing of 2021 SEMA Show deadlines.

By SEMA Editors

Showgoers booking through onPeak—the SEMA Show housing partner—receive guaranteed low rates on a wide range of hotel properties at locations on and off the Las Vegas Strip.

Booking through the SEMA Show block not only offers discounted nightly rates for SEMA Show participants, but also offers reduced resort fees so you can save even more on your stay.

See below for the list of hotels offering discounted nightly resort fees.

Note: Rates listed on the onPeak website do not include the resort fee.

When making your hotel reservations through the SEMA Show Travel & Lodging page, you are receiving the most affordable and convenient hotel options through our partnership with onPeak—the only official hotel provider for the 2021 SEMA Show. All negotiated rates provided by onPeak include resort fees and will allow you to change or cancel your reservation without any financial penalties.

More information about the SEMA Show, Tuesday–Friday, November 2–5, is available on www.SEMAShow.com.

By SEMA Editors

Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.

The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2021 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.

The list is open to exhibitors of the 2021 SEMA Show only. To be included in the list, complete the form.

Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.

Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2021 SEMA Show.

View the Products for Project-Vehicle Builders list.

By SEMA Editors

SEMA Show exhibitors planning to host a special appearance in their booth must submit the Celebrity Appearance Notification form by September 1 to be featured in the SEMA Show’s printed material. Whether it’s a driver, industry icon, TV personality or famous vehicle, featuring a familiar face or iconic vehicle in your booth provides buyers with an identifiable, visual connection of the company’s target market.

Complete the Celebrity Appearance Notification form to have your special attraction publicized with your company name and Show booth number. The information will be included in the Official 2021 SEMA Show Directory and the SEMA Show Daily.

Exhibitors can learn how to get the most out of their 2021 SEMA Show, as well as additional options to reach buyers, by contacting an account rep at sales@sema.org or 909-396-0289.

Information about the 2021 SEMA Show is available on www.SEMAShow.com.

Click here for a complete listing of 2021 SEMA Show deadlines.