Thu, 02/23/2023 - 09:41

By Ashley Reyes

FLN SocialSEMA Future Leaders Network (FLN) members are invited to a virtual general membership meeting on March 2, at 10:00 a.m. (PST).

Open to employees of SEMA-member companies aged 39 and under, the meeting is the ideal time to get updated on events and resources provided by the network. Participants will connect with the select committee, meet other members from around the United States, and discover the benefits of applying to the FLN Professional Development Program (PDP), taking place May 11–12, at the SEMA Garage in Detroit.

The PDP is led by the renown Dale Carnegie Institute and is being offered to a limited number of FLN members at a significant discount. Find out how the program helps participants take their careers to the next level and why members of the first inaugural class say it’s just what they needed to develop themselves as professional leaders in the automotive aftermarket.

RSVP for the meeting now.

Tue, 02/21/2023 - 11:33

VPVP Racing and IMSA Collaborate on New Renewable Fuel

VP Racing Fuels Inc. has announced that their newly engineered R80 renewable fuel is now powering IMSA’s GTP class throughout the 2023 season, starting at the Rolex 24 in Daytona last month.

“VP Racing is excited to be the official fuel for the new IMSA GTP class with our new R80 renewable fuel,” said Bruce Hendel, VP senior vice president – global sales. “We worked closely with IMSA and the OEMs to develop and deliver a new 80% renewable fuel, and now it is racetrack proven.”

Through close collaboration with IMSA and the OEMs, VP Racing engineered R80 specifically for the GTP class to deliver sustainability with performance. To ensure the highest quality components are used, VP globally sourced advanced renewable components used in the R80 formulation. This environmentally friendly, sustainable fuel is designed to help reduce emissions and provide world-class performance. GTP sports cars use a single-source hybrid powertrain and will run exclusively on renewable R80 fuel.

FordEnterprise and Ford Partner to Expand Collision Engineering Program

Enterprise Holdings has announced a strategic partnership with Ford Motor Company Fund to support the growth of the Collision Engineering Program (CEP). The new industry partnership will expand the CEP to a new college that will become the seventh school to offer the two-year apprenticeship model, founded by Enterprise Holdings Foundation and Ranken Technical College, to attract and develop entry-level talent to fill essential roles within the collision-repair industry. The Collision Engineering Program unites industry and education to foster pathways to rewarding careers in the automotive industry.

The Ford Fund will offer scholarships to CEP students to prevent any barriers to students' academic success. Ford Fund’s support will also fund program startup costs, instructor training and school equipment such as lab materials, and provide students access to toolkits, uniforms, PPE, certifications, tuition assistance, assessments and other student-centered resources at the new school.  

With more than 110,000 new collision technicians needed between 2022 and 2026, according to the TechForce Foundation, a national public charity, the CEP is designed in collaboration with the automotive industry and encourages schools and industry leaders to work together to build a new generation of highly skilled, motivated and passionate collision-repair professionals. Throughout the program, students learn in both classrooms and modern collision engineering facilities where industry experts provide real-world education as students work toward earning their associate degree.

The CEP is also partnering with the TechForce Foundation to help administer the Ford Fund scholarships for students enrolled in the program. The program is currently active at six schools across the United States, including Ranken Technical College in St. Louis, Missouri; College of Lake County in Grayslake, Illinois; Contra Costa College in San Pablo, California; Collin College in Allen, Texas; Texas State Technical College in Waco, Texas; and Metropolitan Community College in Omaha, Nebraska. The seventh school that will be opened through the Ford Fund's support will be announced in the coming months.

For more information about the Collision Engineering Program, visit www.beacollisionengineer.com.

JeepOrders Now Open for New ’23 Jeep Renegade Upland Special Edition

The ’23 Jeep Renegade is getting a bold appearance and fun-to-drive personality with the Upland trim for the ’23 model year. The special edition pairs rugged off-road looks and Jeep 4x4 performance with a well-appointed interior and upgraded content. Also, the Solar Yellow exterior paint color is back, which is available on all Renegade trims, including the Upland edition.

Based on the popular Latitude trim, the Jeep Renegade Upland has a MSRP of $595 for the package. It features a signature matte black hood decal, an off-road-ready front and rear fascia, cornering fog lamps, automatic headlamps, windshield wiper deicer, Gloss Black badging, 17-in. aluminum wheels with all-terrain tires, 7-in. thin-film transistor cluster display, premium topographic black cloth bucket seats with bronze inserts, ambient lighting, Techno-leather steering wheel, plus Uconnect 4 with a standard 8.4-in. touchscreen display and GPS navigation.

The Jeep Renegade Upland 4x4 model comes standard with a 1.3L turbocharged four-cylinder engine mated to a segment-first nine-speed automatic transmission. The Jeep Active Drive full-time 4x4 automatic system delivers seamless operation in and out of four-wheel drive, at any speed with no driver intervention. The Jeep Selec-Terrain system, providing four modes (Auto, Snow, Sand and Mud) for the best performance in any weather condition, is also standard.

All Renegade models are equipped with more than 70 safety and security features, including standard Full-Speed Forward Collision Warning with Active Braking (not available on Trailhawk or Upland), Blind-spot Monitoring and Active Lane Management System.

In addition to Solar Yellow, the 2023 Jeep Renegade Upland edition is available in Alpine White, black, Colorado Red, Slate Blue and Sting Gray for a total of six exterior color options. The Jeep Renegade Upland edition and Solar Yellow exterior color are now available for order at U.S. Jeep dealers. For more information, visit www.jeep.com.

Automotive Aftermarket Charitable Foundation Adds New Board Members
Kathryn Reinhardt
Kathryn Reinhardt
Jacki Lutz
Jacki Lutz

The Automotive Aftermarket Charitable Foundation (AACF) is pleased to announce the addition of two new members, Jacki Lutz and Kathryn Reinhardt, to its Board of Trustees.

According to AACF, Lutz is Global Head of Communications, Training & eCommerce, Auto at Sensata Technologies, and brings 14 years of marketing experience and nine years in the automotive aftermarket. Lutz sits on several other association boards including Young Auto Care Network Group, Women in Auto Care and was the past president of the Automotive Communications Council.

Reinhardt is senior vice president marketing and events for Hemmings. She brings more than 20 years of experience in the automotive aftermarket and has a track record of delivering unique and effective content and her history of planning and executing marketing campaigns. Reinhardt serves on the SEMA Board of Directors and was awarded SEMA’s Person of the Year and the Top 35 under 35 award, along with a number of other industry accolades.

Forbes Names AAM Among its 500 Best Large Employers in America for Second Consecutive Year

American Axle & Manufacturing (AAM) is once again on the Forbes list of America's Best Large Employers. This award is presented by Forbes and Statista Inc. The list spans 25 sectors and can be viewed on the Forbes website

Forbes and Statista selected its list of America’s Best Large Employers 2023 through an independent survey of approximately 45,000 employees working for U.S. companies, each with more than 5,000 employees. For 2023, AAM ranked fourth in the Automotive sector, up from last year. This category includes both automakers and suppliers. This is AAM’s fourth selection as one of America's Best Large Employers, having appeared on the list in 2022, 2018 and 2017.

The survey asked respondents to rate their willingness to recommend their own employers to friends and family. They were also asked to provide any relevant input on other employers in their respective industries, either positive or negative. The final list ranks the 500 large employers that received the most recommendations.

Jeep Wrangler
Jeep Wrangler

Jeep and Wagoneer Brands Recognized as ‘Best of’ in Canada in 2023 AutoTrader Awards

Products from both the Jeep brand and its premium extension Wagoneer have been recognized in Canada and named winners in the 2023 AutoTrader Awards. The Jeep Wrangler and the Jeep Gladiator midsize pickup were co-named as Best Vehicle for Adventure, while Wagoneer and the extended wheelbase Wagoneer L were honoured as Best Full-Size SUV.

“The Jeep Wrangler and Gladiator duo offers iconic capability, a broad array of powertrains, and the rugged go-anywhere attitude that’s cemented it as the de facto choice for adventure seekers everywhere,” said Jodi Lai, editor-in-chief, AutoTrader. “Capable right out of the factory, Jeep SUVs have been helping people get to their next adventure for decades, and it’s that type of dedication to its community that proves the brand is going above and beyond to set the benchmark for its segment.”

The AutoTrader Awards launched in 2019 and, according to an Ipsos Research study, are the most trusted automotive awards in Canada. Every vehicle available for Canadians to buy is eligible for an award. A jury of 20 of the country’s foremost automotive journalists vote on the best vehicles in more than 30 segments.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA News. Send your items for consideration to editors@sema.org.

Tue, 02/21/2023 - 11:25
Ford Ranger

Though the next-gen Ranger has already been revealed and has gone on sale in some international markets, it has yet to do so in North America. Luckily, we caught the North American-market Ranger Lariat FX4 completely undisguised as it was undergoing testing on public roads.

The model seen here is a Lariat FX4 trim with the crew cab and short bed. It features a market-specific front fascia, most notably the grille, which should be specific to the Lariat trim level. A set of LED headlights, tow hooks, skid plate, fog lights and FX4 wheels round out the notable elements seen here.

Expect the next-gen Ranger to make its North American debut in the coming months.

Ford Ranger

Photo credit: Brian Williams, SpiedBilde

Tue, 02/21/2023 - 11:20

The deadline to submit SEMA Show Booth Applications to participate in the Priority Selection Process—where companies choose a Show-floor location based on exhibitor seniority—is April 3.

Companies that submit 2023 SEMA Show Booth Applications after the April 3 deadline will select floor space during the Priority Selection Process, May 1–17, on a space-availability basis. The selection process provides exhibitors with the opportunity to secure the best location for their Show display.

On April 24, each company will be contacted via email with a booth selection date and time range. The email will be sent to the person listed as the exhibitor’s primary SEMA Show contact.

How To Be Prepared. About an hour prior to their selection time, exhibitors are encouraged to prepare by viewing the 2023 Show’s online floorplan. Updated every 30 minutes, exhibitors can see as the Show begins to take shape and monitor their desired section to gain a general idea of where they want to display.

When Check Email. On April 24, each primary contact should take time to check their email, including their “junk” folders. Companies that have not received a correspondence by April 26, or that want to change the primary Show contact listed on the application should email sales@sema.org or call 909-396-0289.

Make the Pick. During the exhibitor’s time to pick, a SEMA Show account representative will call the primary SEMA Show contact and help locate and assign the exhibit space that best suits the company’s needs.

The 2023 SEMA Show is scheduled for Tuesday–Friday, October 31–November 3, in Las Vegas. For additional information about exhibiting at the SEMA Show, visit www.SEMAShow.com/exhibitor.

Tue, 02/21/2023 - 11:10

Compiled by SEMA News Editors

Custom car builders hailing from all parts of North America entered SEMA’s Battle of the Builders Presented by Mothers Polishes competition for 2022. Legendary industry veterans competed with ambitious first-timers looking to establish themselves in the marketplace. For 2022, the event was modified with the unveiling of new, revised categories to reflect changes in the customization space, and to provide additional opportunities to different vehicle classes. The newly revised categories are: Hot Rod/Hot Rod Truck; Four-Wheel Drive/Off-Road; Sport Compact, Import Performance, Luxury and Exotic; and Young Guns, which is now open to builders up to 29 years of age. (Previously, the age limit was 27.)

Battle of the Builders

As with past competitions, a panel of industry experts reduced the more than 250 entries to a list of 40 semifinalists within the first couple of days after the deadline for submissions had passed. Those 40 made the trip to Las Vegas for the SEMA Show, where their numbers were subsequently whittled down to a Top 12, three in each category. At that point, the 12 finalists judged each other’s work to determine the winner of each category as well as the overall winner.

In 2022, the winners were Mike Ring (Hot Rod/Hot Rod Truck), Jim Ring (Four-Wheel Drive/Off-Road), TJ Russell (Sport Compact, Import Performance, Luxury and Exotic), and Josh Michels (Young Guns). When the votes were all tabulated, Mike and Jim Ring took top overall honors for their ’48 Chevy Loadmaster pickup.

The four category winners of this year’s competition were highlighted along with other featured builders in a TV special, “SEMA: Battle of the Builders,” which aired on A+E Networks’ FYI and History’s Drive block last month. Check your local listings for repeat broadcasts.

For more information on the competition, visit semashow.com/botb.

Greg Ward

Land CruiserBuilder: Greg Ward, Greg’s Restorations, Rutland, MA

Vehicle: ’71 FJ40 Toyota Land Cruiser

Category: Four-Wheel Drive/Off-Road

A 2,000-hour restomod project, Greg Ward’s FJ40 had been previously modified and, in his words, “heavily off-roaded” (i.e., damaged) by previous owners when it was acquired at an online auction. It had also been equipped with a hodgepodge of OE parts from differing FJ model years, and Ward decided to adhere to that formula when undertaking his build, outfitting the bobtail over the course of three years with a variety of rare and refurbished OE components that make the vehicle stand out from other 4x4s—and even other Land Cruisers. To date, the only remaining components from the auctioned-off vehicle are the frame, axles, hood and front grille.

To start, the vehicle was stripped down to the frame, which was sent out for sandblasting along with the axles. Once returned, chassis and axles were coated in Eastwood ceramic black gloss chassis paint “to make the underside look a little nicer.” The existing bodywork was Land Cruiserdeemed “unrepairable” from previous modifications and was replaced by a Cool Cruisers of Texas (CCOT) reproduction three-quarter tub, which was eventually mated to a ’78 FJ front clip and pre-’74 doors. The body was then coated with OE-spec Toyota Dune Beige paint sourced from Sherwin Williams. Up front, a CCOT front bumper hosts a Warn 8274 winch, and LED KC fog lights supplement the upgraded LED headlights. In the back, a Kaymar integrated rear bumper/spare tire carrier/jerrycan holder is a hard-to-find item: “It took us a year to get it,” Ward says, and the stock OE jerrycans “were the last two we could order.”

Under the hood, a previous owner had swapped in a 350 small-block, which Ward replaced with a Chevrolet Performance LS3 crate V8 that outputs 430 hp. The block is mated to an ’85–’87 FJ60 HF55 five-speed/transfer case combo that utilizes an Advance Adapters conversion kit. As mentioned, the stock FJ axles were retained and now sport a set of 315/70R17 Toyo Open Country tires on custom-machined (for fitment issues) black Rhino rims.

Inside, OE Toyota seats were fully restored with new foam and covers. A Tuffy center console fits between the front buckets, and custom billet switchgear sports original Toyota symbol markings. A Dakota Digital gauge cluster monitors engine functions, and a RetroSound audio system mimics the OE radio in appearance but offers Bluetooth and Sirius XM compatibility.

Shawn Bassett

SkylineBuilder: Shawn Bassett, Attacking the Clock Racing, Tavares, FL

Vehicle: ’91 Nissan Skyline R32 GT-R

Category: Sport Compact,

Import Performance, Luxury & Exotic

“The goal was to make a very modern race car,” Shawn Bassett says of his build, which started its life as a factory NISMO GT. “There’s a tremendous amount you have to do for a ’90s car to compete with modern Porsche GT3s on a road course,” he continues, and to that end, Bassett proceeded to build a dedicated Pikes Peak racer that incorporates myriad custom and one-off components.

Starting under the hood, an RB26 inline six has been bored and stroked to displace 2.8L and outfitted with a dry-sump oiling system. A Motec full engine-management system with PDM optimizes fuel delivery and engine operation, and a Garrett turbocharger lends a power boost. An Antigravity ATX-30 lithium-ion battery provides spark, and a Radium fuel system brings the juice.

SkylineThe rest of the original all-wheel-drive drivetrain was ditched in favor of a traditional rear-drive race setup, a move Bassett admits is “something that GT owners will probably hate me for doing.” On the other hand, losing the stock transmission, transfer case and front drive in favor of a BMW dual-clutch paddle transmission (with 200-millisecond shift capability) allowed Bassett to shave 450 lbs. of weight from the vehicle. Now, power is transferred to a quick-change Winters rear diff, which turns a set of special-edition Volk TE37 wheels and 295/35Z 888R Toyo Tires. An AP Pro5000 Big Brake kit brings the Skyline to a halt in tandem with HEL Performance brake lines and fittings. Locating the wheel/tire combo is a custom billet suspension that utilizes one-off Moton three-way coilovers and FDF Fab spherical control arms, and a set of air jacks has been installed to allow for quick tire changes.

The Skyline’s original bodywork has been replaced with a full carbon-fiber exterior, save the doors and rear quarters. A full ATCR Aero Package includes a front splitter and custom splitter rods, a full flat-bottom and rear diffuser. Also onboard is a massive frame-mounted APR Performance 70-in. Dual Element Wing. The setup makes for “serious aero,” in Bassett’s words.

Inside, Sabelt racing seats and Takata six-point harnesses secure driver and co-driver, and a Sabelt steering wheel features a quick-release mount. A Lifeline fire suppression system is onboard, and a custom ATCR “Pikes Peak”-spec rollcage adds an extra measure of safety.

Tyler Nelson

F-100Builder: Tyler Nelson, Revision Rods & Rides, Rapid City, SD

Vehicle: ’58 Ford F-100

Category: Hot Rod/Hot Rod Truck

The ’58 Ford F-100 was “kind of an ugly duckling for Ford trucks of that era,” Tyler Nelson admits, but that didn’t prevent him from building a BOTB-worthy pickup that features more than 100 custom-machined one-off components. A 21/2-year project based on artwork from Eric Brockmeyer Design, “Frigid” was named the 2022 Goodguys Truck of the Year at the 25th Southwest Nationals last November.

Look no further than the exterior to see why. The rocker panels have been extended to more seamlessly integrate with the fenders, and the still-original glasswork has been flush-mounted. The roofline was tweaked, the drip rails and door handles shaved, and the bed widened and gapped to the cab. The hood and front fenders have also been reworked, and the tailgate features a modern-style easy-lift system that’s hidden behind the taillight panels. Billet pieces can be found everywhere from the grille to the headlight bezels to the hood hinges. (“We probably went a little overboard with the machining,” Nelson says.) Completing the exterior is BASF Glasurit Oxford White and Avalanche Gray paint along with custom orange accenting.

F-100Under the hood in an uncluttered custom engine bay, a 5.0L Coyote V8 resides between the rails of a Scott’s Hotrods ’n Customs chassis, which features a new center section made from 2x6, 3/16-in. tubing to improve structural rigidity. It’s topped by a Whipple 2.9 supercharger, and a set of Ultimate Headers and a custom stainless exhaust expel spent gases. All told, output is an estimated 700 hp, and backed by a Tremec six-speed transmission, “it’s a riot to drive,” in Nelson’s words. The truck rides on a RideTech coilover suspension and rolls on a set of Colorado Customs-fabricated 20x9-in. front and 22x11 rear rims, with additional nickel work applied by Ogden Chrome. Stopping power comes courtesy of 14-in. Wilwood disc brakes sporting six-piston calipers.

The Ford’s interior is awash in two-tone black and orange Hydes Leather with stitchwork applied by Seams Impossible Custom Interiors. A custom-fabricated dash houses a set of one-off Dakota Digital gauges in custom billet housings. A Sparc steering wheel is similarly bespoke, and the custom dash incorporates Vintage Air climate control.

Cameron Cocalis

Scion FR-SBuilder: Cameron Cocalis, Denver, CO

Vehicle: ’15 Scion FR-S

Category: Young Guns

A 2022 SEMA Scholarship honoree, 21-year-old Cameron Cocalis studies engineering at the University of Colorado, Denver. When he’s not in class, he’s ensconced in his workshop, a 900-sq.-ft. storage space, where his Scion drifter was built over a 21/2-year period on a student’s budget, as he explains: “The whole car was done with a Harbor Freight TIG welder.” It’s his first major build, and we imagine after placing in the Top 12, it won’t be his last.

The Pandem Rocket Bunny widebody kit was the first component to be installed “because I liked the look of it,” and subsequent bodywork included a Seibon Carbon hood and roof accompanied by revised rear styling including a spoiler, rear bumper and diffuser extensions. The rear body mods help to accommodate a Trophy Truck-style rear-mounted Mishimoto radiator setup, along with relocated engine ancillaries such as a Radium fuel system, fuel pump and Scion FR-Swater pump, which Cocalis placed in the back to maintain an optimal 50/50 weight distribution. A peek under the hood explains why.

Resting amid a custom all-tube chassis is a 525hp LS3 376 sporting a reverse-mounted intake and a custom 8-into-1 stainless header. Using Haltech Elite 2500 engine management, power flows to a swapped-in six-speed manual transmission (which Cocalis admits he’d never driven before) and from there to a welded Lexus IS300 rear differential that utilizes 1,000-hp-rated DSS shafts to spin a set of Work S1 3P aluminum alloy wheels shod with low-profile Toyo tires. Wilwood six-piston front and dual four-piston rear brakes provide stoppage. The car rides on a custom wide-angle coilover suspension utilizing parts from Air Lift and FDF Race Shop; the cantilevered pushrod-actuated rear suspension is mounted on a custom subframe.

The interior is relatively Spartan for reasons of weight savings, with all-custom ’cage work, a custom aluminum dash, custom flat paneling and a Haltech digital instrument cluster. Recaro bucket seats and Nightrunner International racing harnesses provide added measures of safety.

Tim Devlin

Chevrolet RoadsterBuilder: Tim Devlin, Devlin Rod and Customs, Wichita, KS

Vehicle: ’34 Chevrolet Roadster

Category: Hot Rod/Hot Rod Truck

Tim Devlin’s ’34 roadster came into BOTB on a winning streak, having captured the Amber Award at the 2022 Grand National Roadster Show and winning the title of America’s Most Beautiful Roadster later in the year. With its many custom flourishes and unique features, it’s easy to see why “Lucille” stands out at any car show it enters.

That uniqueness starts with the body, which was built by GM’s Australian subsidiary Holden and is one of only 31 that were ever built for that model year. Utilizing an original rendering from Eric Black, the fenders and running boards were removed, and the bodywork was channeled over the frame. The bumpers and door handles have likewise been removed, but the three-slat side venting has been retained. A massive custom-machined EVOD grille rests up front, and E&J-style custom headlights “have a nice, natural look,” Devlin says. Custom windshield bracing supports the lowered custom cloth top, which retracts into—not onto—the bodywork.

Chevrolet RoadsterThe Chevy rides on a custom Roadster Shop chassis, which Devlin says is the most crucial component of the build. The chassis incorporates a trick IFS suspension, with shocks mounted inboard to the inner frame ails (one of the “many cool things you can’t really see on this build,” Devlin admits.) Rolling stock comprises period-appropriate Coker Excelsior Stahl Sport Radials mounted on machined knockoff rims from Greening Auto Co.

Under the hood is an LS3 from Automotive Specialties that’s been tuned to produce some 640 hp. Johnson’s Hot Rod Shop performed extensive machine work to the valve covers, cylinder heads and intake. The stack-style injection system atop the manifold has its electronics cleverly hidden to mimic quad carbs. Backing the engine is a Bowler-prepped Tremec transmission, which sends power to a Winters quick-change rearend, which in turn is located by a custom four-link. ARP bolts are used throughout the build.

Inside, the Tavis Highlander-designed cockpit was executed by Chuck Rowland Interiors, with blue Relicate leather and an EVOD-machined steering wheel and center-mounted gauge cluster that hosts a sextet of Classic Instruments gauges.

CJ Pullman

Pinto Cruising WagonBuilder: CJ Pullman, Pullman Fabrication, Walnut Creek, CA

Vehicle: ’77 Ford Pinto Cruising Wagon

Category: Sport Compact,

Import Performance, Luxury & Exotic

“You bring a Pinto anywhere, and it’s kind of a hard sell,” CJ Pullman admits, expressing his surprise at being named to the Top 12 with his ’77 Cruising Wagon. Approached by a client who had seen the car at a Hot August Nights event and “got bit,” Pullman, along with his brother Nick, set out to build “something that had a very classic look but which has all the creature comforts of a new car.” One Top 12 appearance later, it looks as though they’ve succeeded.

Pinto Cruising WagonThe Cruising Wagon rests upon an Art Morrison chassis, which incorporates a custom-fabricated independent front and rear suspension. Between the framerails rests a drivetrain donated by a late-model Mustang. A swapped-in 2.3L EcoBoost four-
cylinder, which was rated at more than 300 hp in the pony car, is topped by a Precision turbocharger that’s run through a Garrett intercooler. A Mountune dry sump handles oiling duties, and the engine is backed by a six-speed automatic transmission. Power
ultimately flows outbound to a set of white-letter BFGoodrich Radial T/A tires that are brought to a halt by Wilwood brakes sporting four-piston calipers.

Inside, the custom interior’s cutting-edge upholstery was executed by DJ Designs with the aim of creating “a ’70s-theme interior with a modern twist.” Recaro seats provide a comfort upgrade for driver and passenger, and components from Classic Instruments and Vintage Air can be found nestled in the dash. While challenging, “incorporating new technology into the build is fun,” Pullman says, recalling the brothers’ efforts to hack the Ford powertrain to make the six-speed’s paddle shifter function, then concealing the paddles subtly behind the steering wheel to stay faithful to the overall retro look. On the subject, the ’70s-epic PPG exterior paint was applied by Bay Area legend Art Hemisland.

“We keep a low profile,” Pullman says of his fabrication business. Judging by his success at BOTB, that might just change in the not-so-distant future.

Cody Dabney

Ford F-250Builder: Cody Dabney, Velocity Modern Classics, Pensacola, FL

Vehicle: ’70 Ford F-250

Category: Four-Wheel Drive/Off-Road

Among Ford enthusiasts in the southeastern United States, Velocity Modern Classics is known as a Bronco specialist, having built more than 100 of them, so this build represents a branching out of sorts—in Cody Dabney’s words, “time to pivot and go where the market’s at.” A genuine modernized classic, the ’70 F-250 Heritage edition was built in an assembly-line fashion over “many late nights and long weekends,” Dabney admits.

First and foremost, a 3/4-ton truck needs big power, so a 345hp Coyote 5.0L was dropped between the rails of a Roadster Shop RS4 chassis and equipped with a bespoke serpentine drive-belt system and a custom exhaust. The V8 is backed by a 4R70 automatic transmission, and power flows via an ultra-stout Atlas II T-case and custom carbon-fiber driveshafts from Panhandle Driveline to Dana 44 Ford F-250front and Dana 60 rear axles. Eighteen-in. Detroit Steel wheels are equipped with 33-in. BFGoodrich All-Terrain T/A K02s; a set of Baer discs with Hydraboost power assist handle braking duties. The truck’s suspension has been supplemented by the addition of custom-valved Fox shocks for improved off-road performance and on-road ride quality.

The meticulously restored exterior sports numerous custom touches, including custom billet cab lights, center caps, door handles and hood badging, all made in-house. All-new glass and weatherstripping have been added to the build, as have a pair of J.W. Speaker LED headlights. All-new glass and weather seals and California-style side-view mirrors complete the exterior features. Custom Glasurit two-tone paint gives the truck a factory look with a modern flair.

But it’s the interior, Dabney says, that’s “the focal point of the build,” highlighted by a custom bench seat swathed in period-perfect Moore & Giles blue leather. A GT Performance steering wheel and ididit tilt column point the F-250 in the right direction, and a one-off Dakota Digital gauge cluster resides in a custom dash. A Bluetooth-enabled RetroSound Huntington head unit and a Morel audio system combine ’70s styling with modern-age sound. To keep passengers comfy, Vintage Air handles climate control.

Austin Phipps

Chevrolet NovaBuilder: Austin Phipps, Phipps Built, Hermiston, OR

Vehicle: ’66 Chevrolet Nova

Category: Young Guns

A former Top 12 finalist, Austin Phipps knows how much time, patience and attention to detail are required to crack the Top 12 at BOTB—and for 2022, he returned to the finals with his ’66 Chevy Nova restomod that shows why this builder is a perennial contender.

Start under the hood, where a custom-painted and -polished LS3 engine with rebuilt cylinder heads is topped by a Whipple 2.9 Supercharger in a full-custom engine bay. An ultra-aggressive (.629/.600-in. lift, 235/252-degree duration) Brian Tooley Racing Stage 4 PDS cam resides within the block; a custom titanium dual-filter intake supplies fuel, and Ultimate headers and custom 3-in. Black Widow exhaust with stainless oval tubing handle the exhaust. A Tremec T56 transmission sends power to a narrowed Ford 9-in. rearend that Chevrolet Novasports a set of Rushforth Prowler wheels with burnt bronze Cerakote centers and Nexen Nfera AU7 tires; four-piston Wilwood four-wheel disc brakes slow down the ride. The Nova runs a hard-lined AccuAir suspension featuring powdercoated componentry, an IFS setup sourced from Scott’s Hotrods ’n Customs in front, and a custom four-link locating the rear.

The Chevy’s bodywork boasts numerous custom touches, including shaved door handles, drip rails and wiper cowl, a custom front clip with custom inner fenders, a one-off firewall, and custom-mixed PPG blue paint applied by Columbia Auto Body & Paint.

Inside, the interior sports a one-off TMI leather treatment, with four bucket seats (with twin rear cupholders) awash in custom leather upholstery, along with one-off door paneling, a custom center console and custom headliner. A ’59 Chevy Impala dash was grafted into the build and hosts a variety of Classic Instruments. Restomod Air provides climate control, a Sparc steering wheel guides the ride, and bespoke pedals and Wilwood pedal arms control acceleration and brake functions.

Josh Michels, Winner, Young Guns

Chevrolet CorvetteBuilder: Josh Michels, Michels Auto Design, Pewaukee, WI

Vehicle: ’66 Chevrolet Corvette

Category: Young Guns

“The idea behind the build was to keep it as stock-looking on the outside as possible while adding all-new modern components inside,” Josh Michels explains. Assembled over 31/2 years in his parents’ garage, “Blu My Mind” is his first major build, and it’s made him, at age 21, the youngest BOTB winner to date.

Michels first discovered the Corvette parked in a neighbor’s yard. It hadn’t moved since 1980 and was sunk in mud to its rocker panels. After shoveling it out by hand, Michels commenced with the build, starting with a Roadster Shop Spec 7 chassis. The chassis allowed him to install front control arms and spindles taken from a donor ’19 C7, and in the rear, a Camaro ZL1 IRS handles back-end suspension details. At each axle end, 15-in. Brembo carbon ceramic binders, Chevrolet Corvettealso donated by the C7 and sporting yellow-painted calipers, apply braking force to 19x9.5 front and 19x12 rear Forgeline A304 wheels, which are equipped in turn with 275/30ZR20 front and massive 355/20ZR19 rear Continental Extreme Contact Sport tires.

Under the hood is a supercharged 6.2L LT5 engine, which was also donated by the ’19 C7 and which expels spent gases through a custom TIG-welded dual exhaust. The powertrain produces an estimated 755 hp, and it’s backed by a paddled-shifted GM 8L90 automatic transmission that works in tandem with a McLeod twin-clutch kit. Power flows to a swapped-in ZL1 rear diff spinning 3.73 gears.

The Corvette’s exterior sports numerous custom touches that have been delicately and subtly applied. The front clip, quarter panels and taillight panels have all been reworked, and the tucked bumpers lend a clean, sleek look. The ’Vette’s paint scheme was inspired by a visit Michels made to a GM dealership, where he saw a ’17 Laguna Blue C7 on the showroom floor.

Inside the cab, driver and passenger can ride in comfort courtesy of Lamborghini Creme leather upholstery. The center console is a custom piece, as is the dash, which houses a complement of Dakota Digital gauges and a Vintage Air climate control system. The audio system? “There’s no stereo at all,” Michels explains, “just 755 hp screamin’.”

TJ Russell, Winner, Sport Compact, Import Performance, Luxury & Exotic

911 BajaBuilder: TJ Russell, Russell Built Fabrication, Sun Valley, CA

Vehicle: ’91 Porsche 911 Baja

Category: Sport Compact,

Import Performance, Luxury & Exotic

“I’m a big fan of thinking outside the box and trying to break the rules,” TJ Russell states, “and an off-road 911 definitely does that.” Starting its life as a convertible Carrera C4, the Porsche was stripped to bare metal, equipped with a tube chassis that was integrated into the existing bodywork, and built to perform as a bonafide Baja racer with a show-quality finish “that you’d expect to find at Pebble Beach.” As the winner of the Sport Compact, Import Performance, Luxury & Exotic competition, you could make a good argument that Russell’s AWD 911 covers all the categories.

Starting with the tube chassis, the Porsche has been widened seven inches and given a 3-in.-longer wheelbase for increased stability in off-road race conditions. Steel body panels were replaced with custom-formed parts made of composite materials including the widebody fenders, rally-style hood, hard top and doors. Combined, the new chassis and bodywork shaves 400 lbs. of weight from the stock 964.

Porsche 911 BajaNestled within the chassis is a rear-engine Rothsport 4.0L flat Six that boasts custom throttle bodies and a custom intake, all of which are controlled by a Motec ECU. The engine’s estimated 385 hp is transferred to a stock 911 five-speed, which drives a set of 15-in. Fifteen52 Integrale wheels shod with Toyo Tires Open Country AT IIs.

Desert racing suspensions take a beating and hence need to be over-engineered, and the 911’s suspension was built with that kind of abuse in mind. The front suspension utilizes shock towers fabricated from 4130 chromoly, spindles and upper A-arms machined from 7075 billet aluminum and three-way adjustable coilover shocks. In the rear, a tunable NASCAR-style rear swaybar aids stability in corners, and a buggy-style box plate and tube trailing arms use the factory pickup points to optimize handling characteristics. The setup is said to provide 12 in. of front wheel travel and 13 in. of rear wheel travel—roughly the same as an F-150 Raptor.

While built for racing, the Porsche is also built for luxury, and that includes a quiet cab, so the entire interior is sprayed with sound-deadening material with a ceramic coating to better insulate the occupants from excess noise. A full 4130 chromoly rollcage provides protection while quilted Alcantara carbon-fiber Recaro SPX seats and quilted leather door inserts lend a touch of comfort and class. Six-point Sparco harnesses optimize safety, a Sparco steering wheel directs the ride, and a Motec digital dash houses switchgear that allows the driver to manipulate performance parameters such as brake bias and torque transfer on the fly.

Mike and Jim Ring, Ringbrothers, Winner, Four-Wheel Drive/Off-Road

Chevrolet K5 BlazerBuilders: Mike and Jim Ring, Ringbrothers, Spring Green, WI

Vehicle: ’72 Chevrolet K5 Blazer

Category: Four-Wheel Drive/Off-Road

“The goal was to create a refined yet rough vehicle,” Mike Ring says of his BOTB-winning Blazer build. The truck’s owner wanted a Blazer built on a Roadster Shop chassis, and “that was the platform we decided to work with,” Ring says, adding with a smile that “things kind of got out of control.” Some 8,500 man-hours later, “Bully” the Blazer occupies the winner’s circle at BOTB 2022.

Starting under the hood, the Wagner-built 416ci LS3 V8 was originally topped by a Whipple 4.5 supercharger and built to produce an estimated 1,200 hp. Given the truck’s wheelbase and ride height, a slight detuning was deemed advisable, so the 4.5 was replaced by a 2.9, and the engine now outputs an estimated 800 hp. (“Plenty,” Ring says.) A Holley Dominator EFI system provides aspiration, and spent gases exit through a pair of custom Ringbrothers headers and a Flowmaster 44 stainless exhaust.

Chevrolet K5 BlazerPower is transferred to a Bowler Tru-Street GM 4L80E automatic transmission and from there to Currie-built Dana 44 front and Dana 60 rear axles, which turn a set of HRE one-off 18x12 Ringbrothers Edition wheels wrapped with 265/65R18 (35-in.) Cooper Discoverer STT tires. Braking is handled by a Baer 6P Extreme brake system with 15-in. front and 14-in. rear rotors and six-piston calipers. A custom triangulated four-link suspension with Fox Racing 2.5 coilovers optimize wheel travel off-road while delivering a pleasing on-road ride.

Scarcely an inch of the Blazer’s bodywork was left untouched, and the exterior sports numerous subtle custom touches and Ring-machined billet parts including the reimagined taillights and side marker lights, the notched tailgate, billet hood vents and leather hood straps. Custom 3-D-printed carbon-fiber fender flares make room in the ’wells for those meaty tires, and a carbon-fiber hood sheds weight and eases access to the engine bay. Custom BASF Glasurit Bashful Blue paint adorns the bodywork.

The Blazer’s custom interior was designed to give the occupants the feeling “that you’re outdoors, sitting in a lawn chair and having fun.” The bespoke leather seats feature criss-cross strapping flawlessly executed by Steve Pearson at Upholstery Unlimited, who additionally inserted nylon webbing beneath the straps so the leather wouldn’t stretch out over time. Custom floor pans equipped with rear grating enable the truck to be hosed out after a day on the trail. Dakota Digital instrumentation monitors engine vitals, and Ring-machined parts abound everywhere, from the carbon-fiber leather-wrapped steering wheel to the anodized aluminum switchgear and shifters.

Mike and Jim Ring, Ringbrothers, Winner, Hot Rod/Hot Rod Truck and 2022 BOTB Winner Overall

LoadmasterBuilders: Jim and Mike Ring, Ringbrothers, Spring Green, WI

Vehicle: ’48 Chevrolet Pickup

Category: Hot Rod/Hot Rod Truck

“It’s always fun to do something different,” Jim Ring says of his one-of-a-kind creation, which was based off a 11/2-ton Chevy Loadmaster pickup reimagined as a Formula 1 racer. And to be fair, to call this truck a ’48 Chevy is a bit misleading since the only thing remaining from the original truck is the cab—and even that’s been chopped four inches from the original. Whatever you call it, “Enyo,” which took some 10,000 hours to design and build, is 2022’s Battle of the Builders Hot Rod category winner and overall best in show.

The brilliancy begins under the hood, where a Todd Goodwin-built 510ci LS race engine rests within an Ahlman Engineering/Roadster Shop chassis. Topped by a Kinsler eight-stack injection system and exhaling through custom stainless headers and titanium side pipes, the V8 produces an estimated 1,000 hp on 110-octane race fuel. All that power flows to the rear wheels via a Bowler 4L80E transmission and Corvette torque-tube transaxle. Bespoke HRE 18x13 front and 18x15 rear wheels are wrapped with 315/30R18 front and 365/35R18 Chevrolet PickupGoodyear Racing Eagle G-19 slicks that are used in the FIA and Trans Am road-racing series. (The Chevy typically runs milder treads on the street, but at BOTB it competed in full race trim.) Six-piston-caliper Brembo GTS M6 brakes bring the ride to a halt.

Underneath the carbon-fiber bodywork, a cantilevered independent suspension setup features tubular A-arms and Ohlins coilovers that are canted slowly towards the center of the chassis to optimize ride and handling. A pair of Nuke Performance air jacks have been integrated into custom buckets to facilitate quick tire changes.

As mentioned, Enyo’s exterior is nearly all formed out of 3-D-printed carbon-fiber components, including the grille, doors, hood, spoiler, rear diffuser, bedsides and full belly pan. Custom side vents accommodate the exhaust piping, and one-off LEDs reside in flush-mount billet housings. The chopped cab required a custom two-piece windshield. The bodywork is coated in BASF Glasurit Mythic Battle Green paint, which was applied via a spray booth from Global Finishing Solutions.

Inside the cab, driver and co-driver will find themselves engulfed in carbon-fiber parts including the dash and headliner. An 18-piece titanium shifter mechanism that connects to the torque tube is “the centerpiece of the interior,” Jim Ring says, and Mythic Battle Green inner door paint and dash stitching mimic the exterior color scheme. The CNC-machined Sparc steering wheel has been covered in carbon fiber, and power windows, leather armrests, one-off Dakota Digital gauges and Vintage Air climate control have all been integrated into the interior build.

To be fair, though, words don’t do this truck justice—it has to be seen to be fully appreciated, and that’s why it’s a worthy winner at 2022 Battle of the Builders.

Tue, 02/21/2023 - 11:06

By Ashley Reyes

Loan ForgivenessEach year, SEMA helps employees of member businesses pay off student loans as part of the SEMA Loan Forgiveness program. The 2023 application period is now open and runs through March 1.  

What is the SEMA Loan Forgiveness Program?

The Loan Forgiveness Program provides funds to help selected current employees of SEMA-member businesses pay off education loans from a college, university or career technical/trade school. Unlike the SEMA Scholarship Program, which assists current students, the Loan Forgiveness Program focuses on recent graduates who are actively working for SEMA-member companies to help lessen the burden of education loans post-graduation.  

What are the eligibility requirements?

  • Currently employed by a SEMA-member business.
  • Demonstrate passion for the automotive hobby and career.
  • Possess a degree or certificate from a college, university or career technical/trade school in the United States.
  • Have a minimum of $2,000 in outstanding student loans.

What are the benefits of being selected?

Beyond the impact that the monetary awards provide, the SEMA Loan Forgiveness program is a passion-driven program aimed to help SEMA members further their careers in the automotive and performance parts industries. SEMA members and program recipients also have access to resources through SEMA Education and the SEMA Career Center, and in-person networking opportunities at the SEMA Show.

What is the application process?

Interested applicants can review and complete the scholarship application at www.sema.org/loan-forgiveness before the March 1 deadline. If you have children, friends or know someone who may qualify, we encourage you to share this opportunity with them.

Tue, 02/21/2023 - 11:03

Civic Type RIn partnership with Honda, the SEMA Garage in Diamond Bar, California, will host a measuring session for the all-new ’23 Honda Civic Type R, to be held February 28–March 2.

The event will allow SEMA members to test-fit prototypes, 3-D scan, measure and have a close-up experience ahead of the vehicle’s public release.

This event will include a ’23 Honda Civic Type R equipped with:

  • A 2.0L Turbo: 315 hp and 310 lb.-ft.
  • Limited-slip differential
  • 13.8-in. front rotors and 12-in. rear rotors
  • 6MT with rev-matching
  • Weighted aluminum shift knob
  • Adaptive dampers
  • Four drive modes, including Comfort, Sport, +R and a new Individual mode
  • 19-in. alloy wheels and Michelin Pilot Sport 4S tires
  • LED headlights and taillights
  • Rear spoiler
  • Exhaust system features a straight through design and active exhaust valve
  • Honda Sensing
  • Type R-exclusive red racing seats and carpet
  • 10.2-in. configurable digital instrument cluster
  • 9-in. color touchscreen with navigation
  • LogR Performance Datalogger
  • 12-speaker Bose Centerpoint premium audio
  • Wireless Apple CarPlay and Android Auto
  • Wireless charging
  • Sirius XM satellite radio
  • Active sound control

Please note that this will be an in-person event at the SEMA Garage and will require scheduled appointments. Due to high demand, all appointments will be time-limited. Please only register for one attendee per member company, and a follow-up email will be sent to confirm additional attendees.

Click here for event registration details.

Tue, 02/21/2023 - 11:02

Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.

Latest Jobs Added to SEMA Career Center

Content Manager
MagnaFlow

MagnaFlow is hiring a senior content manager responsible for overseeing all catalog content-related activities. They must use their knowledge and experience to identify and execute the entire catalog content strategy for the organization. This position will be tasked with managing all catalog content relationships with both vendors and customers. A bachelor’s degree or a minimum of five years’ automotive data standards experience and proven experience in the automotive industry as a content manager are required.

Performance Senior Merchandiser
JEGS

JEGS is hiring a performance senior merchandiser to evaluate new products from both new and existing vendors; negotiate pricing, payment terms, freight, stock adjustments, allowances/rebates, etc.; and grow sales in his/her assigned categories through maintaining the correct product assortment, competitive pricing, timely availability and creative marketing programs. Candidates must have a minimum of four years of purchasing/sales experience in the automotive market for high-performance parts and accessories and a personal passion and strong knowledge of high performance.

Sales Representative
ProCharger

ProCharger is hiring a sales representative with a comprehensive understanding and passion for the high-performance motorsports industry as well as strong mechanical aptitude. This position will be involved in the daily sales process, building relationships with consumers, dealers and racers. Other duties include the ability to travel to events, trade shows and meet with dealers. Candidates should have automotive aftermarket knowledge and experience, more than three years of sales experience and a bachelor’s degree or equivalent experience.

Tue, 02/21/2023 - 11:01
Tue, 02/21/2023 - 10:45

By Mike Imlay

There was a time when the North Wilkesboro Speedway was a renowned mecca of American motorsports. With roots in the moonshine racing that helped birth NASCAR, the 0.625-mi. short-oval dirt track opened May 18, 1947, about 5 mi. east of North Wilkesboro, North Carolina.

Back then, the oval was owned by Enoch Staley and partners Lawson Curry, and Jack and Charlie Combs. Its first official event—promoted by the legendary Bill France—drew more than 10,000 fans, surpassing all expectations. From there, the speedway quickly rose in popularity, due in large part to its unique uphill and downhill stretches and the intense, high-speed racing they delivered.

Wilkesboro

Weathered by time, North Carolina’s historic North Wilkesboro Speedway once seemed lost to racing—until a successful partnership of racing fans, track ownership, business leaders and public officials united to save it. This May, it will host the NASCAR All-Star Race.

In 1949, the speedway began hosting NASCAR Cup Series racing. That year, Robert “Red” Byron was crowned the first NASCAR champion on October 16. He is just one of the countless historic drivers who have powered through the North Wilkesboro oval over the years—greats like Kenneth Wagner, Fireball Roberts, the Flock Brothers, Junior Johnson, Richard Petty, Bobby Allison, among others.

Throughout its heyday, the track saw scant upgrades. Although it was paved in the ’50s, its owners never invested in the sorts of facilities renovations undertaken at other tracks. At North Wilkesboro, it was the hardcore racing action that drew the crowds, not the amenities. For fans, it was a timeless community landmark supporting the area’s rural economy. (Today, Wilkes County is home to an estimated 65,000-plus inhabitants.)

But by the ’90s the track was sputtering. Economic factors, the facility’s age and changes in ownership all played a role. After hosting its last Winston Cup Series event in 1996, the speedway went dark, with little hope of a comeback. Sure, there were a few ill-fated attempts to revive it in the early ’00s, but after 2011 the track sat essentially lifeless, home only to cracking pavement, decaying infrastructure and weeds.

Or so it seemed. Thanks in good measure to the vision of a far-flung network of motorsports enthusiasts, track-owner Speedway Motorsports and NASCAR recently announced that, as part of NASCAR’s 75th anniversary season, the NASCAR All-Star Race will be held at North Wilkesboro Speedway this May 21. The race will cap off a three-day weekend of series racing at the speedway, which begins Friday, May 19.

The Return to Glory

“The NASCAR All-Star Race has always been the fans’ race, and I can’t think of a better way to celebrate the fans during NASCAR’s 75th anniversary than returning to North Wilkesboro Speedway,” said Marcus Smith, president and CEO of Speedway Motorsports, the track’s current owner. “We couldn’t have made this happen without tremendous support from so many people including Governor [Roy] Cooper, our state legislature, NASCAR, Dale Earnhardt Jr., and of course, the people of Wilkes County. We’ve got a lot of work to do, but we’ve got the will to create something special alongside a community and hard-working staff that will get it done.”

Wilkesboro

And that work will be well-supported. In November 2021, an $18 million allocation from federal American Rescue Plan funds was designated for infrastructure improvements through the North Carolina state budget, and Wilkes County has awarded construction contracts for the forthcoming work. In addition, the state’s General Assembly agreed in principle to provide a $4-million economic grant this year toward additional facility improvements to host the 2023 NASCAR All-Star Race and other special events down the line.

“The future of North Wilkesboro Speedway is bright,” Smith said. “There is a great opportunity to revive this fantastic venue to be, not just a racetrack, but a place that can host lots of events, a place that people will come to from far away and enjoy the community, enjoy the region and enjoy special events.”

It’s a historic turnaround for a track that promoters tout as “one of stock car racing’s most storied venues.” In fact, the speedway’s comeback offers a case study in what grassroots activism combined with ownership, government and sanctioning-body cooperation can accomplish—and may well be a template for preserving other racing venues across the nation.

Although no one knows the actual number of endangered racing facilities, there is a general industry sense that the recent pandemic may have added to the stress factors that tracks have already been facing for some time. Performance Racing Industry (PRI) Track Ambassador Tom Deery, who has been keeping an eye on the trend, characterizes the problem as one of ongoing and persistent pressures that are taking a toll on facilities throughout the United States.

“There’s always going to be an issue that will pop up,” he said. “The challenge that most motorsports facilities have is they used to be out in the country or they used to be remote, and [with] many of the places that are being targeted right now, the community has grown up around them or near them, and that has created a whole new dynamic.”

For most of these tracks, as urban landscapes grew, “all of a sudden people began to complain,” explained Deery. “In a general sense, a motorsports facility is always going to be a target of someone. They create noise. They create traffic. They create activity. They create a thousand things that somebody within their universe doesn’t like. And if they’re not a motorsports fan, then they will always be that person that’s raising their hand saying, ‘Why are we doing this? What are we doing? How can we stop this?’”

Should tracks continue to shutter, the closures could have vast consequences for grassroots racing and, ultimately, higher-level motorsports. However, Deery noted that PRI and the racing industry at large are making real progress in addressing the issue.

The Grassroots Factor

Which brings us back to the North Wilkesboro Speedway, whose path to reopening was greased in no small part by Save the Speedway, a grassroots organization co-founded in 2005 by racing nostalgia fans Robert Marsden and Steven Wilson.

Wilkesboro

“Robert kind of started this effort because many years ago on his way south, he remembered that the speedway was still there,” explained Wilson. “He stopped in, saw the place out there, thought it [still] had a lot of potential, and started doing some research.”

Wilson, who was also researching historic auto racing at the time, likewise became enamored with the speedway’s past. He learned that while there had been prior petition drives to save the North Wilkesboro oval, they had either proven disorganized or unrealistic in their approach. But once he connected with Marsden online, all that changed.

“We started [Save the Speedway] independently, really to answer two questions: First and foremost, what would it take to reopen the speedway? And then if we were to reopen the speedway, after all those things that needed to happen first, who would even come race there and what events would come there?”

It wouldn’t be easy. There was a significant learning curve and a lot of hard work ahead of them. Prior discussions among local officials and track owners had ended in unproductive stalemates and built-up animosity.

“What stuck with us [was] there was such an investment in trying to force [track ownership] to do something instead of trying to find ways to work with them. Over time, those ideas have changed, and we feel like we’ve been a part of that,” said Wilson.

Plus, Save the Speedway had something that earlier initiatives lacked—digital reach that could enlist a legion of diverse supporters, many from places far beyond North Carolina, including foreign countries.

“Our group is geographically dispersed,” he explained. “The funny thing is probably the number-one question that we get is, ‘Are you from Wilkes County?’ And most people are very surprised at the fact of no, I’m not from Wilkes County. But I’m from a very similar town in Virginia that is economically depressed. It’s a very rural area that has opportunities that are very limited in nature. And I see a lot of my town in Wilkes County.”

“This was a totally 100% a grassroots effort,” he added. “We had no advertising budget. We had no connections other than using social and digital to promote this effort, not only very early on in 2005 when this started, but even today.”

Moreover, other than being fans of the sport, Save the Speedway volunteers had no real racing connections. But leveraging the internet, Facebook and other social media, they dug in and forged the needed relationships through sheer determination. “We built Save the Speedway up over the years, and we went from being the outsiders to being the ones with a seat at the table,” Wilson explained.

The organization helped galvanize local support for the racing facility, including securing buy-in from local officials—and, when necessary, supporting the election of political candidates more favorable to reopening the track. The goal, said Wilson, was to identify people in positions of authority in all walks of life who could push change while deescalating the adversarial tensions that had characterized prior efforts.

Over time, discussions between track ownership and business and civic leaders gained momentum. Soon, supporters of all stripes were pitching in, including racing legend Dale Earnhardt Jr., who in 2019 led volunteers in cleaning the venue so it could be scanned into the iRacing platform. (“Some of my best memories as a little boy were going to North Wilkesboro,” he would recall. “And it got even better when I raced there as a teenager.”)

With that groundswell of support, Speedway Motorsports was able to announce the return of grassroots racing events in April 2022, and Smith laid out his vision for full raceway restoration.

“Water, sewer, electricity, roads, connectivity—those are a lot of the building blocks that we need to get done,” he said. “We want to keep the character of the property, celebrate the history, but, of course, make it safe, convenient and enjoyable for everyone who comes to visit. In the car world, I would call it a restomod. It’s going to look old, but it’s going to work new.”

State government also threw itself behind the program. Following a tour of the track in May 2022, North Carolina Governor Roy Cooper reconfirmed the importance of motorsports to the state’s economy. “North Carolina’s speedways are strong economic drivers for communities across the state that bring friends, families and neighbors together for a rip-roaring good time,” he said. “North Wilkesboro Speedway is just one of many racetracks that will be able to cross the finish line on much-needed repairs with [state] funds. Racing in North Carolina is back and here to stay.”

There are tangible signs that this is more than rhetoric. County infrastructure and access routes to the venue are currently undergoing improvement, adding to Smith’s optimism for the future.

“Bringing back races, bringing back special events, bringing back tourism, creating a very special place where the community can gather, it’s exciting,” he said. “When you think about nostalgic opportunities, this is one of those one-in-a-million opportunities.”

Smith also credited community support for the turnaround. “Anybody might have said this place is too far gone, but this community rallied and brought it to a place where we can rebuild it and it can be a fantastic jewel,” he said.

For his part, Wilson says the Save the Speedway organization will stay focused on North Wilkesboro, supporting the racing events planned for 2023 and ongoing restoration efforts. He added that he is proud of the role that grassroots fans played alongside others to revive the track.

“We were just a group of people that came together,” he observed. “We were just people that were interested in racing, people that remember racing during that time period, and wondered where things went and why they went away. And, you know, the deeper we dug, the more we found there was opportunity to work together.”

A Hotline for Troubled Tracks

Although not involved with the rescue of North Wilkesboro Speedway, PRI has created a hotline for racing venues facing difficulties or closure. According to PRI Track Ambassador Tom Deery, the hotline team has developed a comprehensive plan to help preserve and reopen venues, build coalitions, and offer support for dealing with issues or regulations that may adversely affect racing facilities. To access this help, call 202-847-6593 or email racinghelp@performanceracing.com.


This story was originally published on February 21, 2023. For more industry news, visit SEMANews.com and subscribe to SEMA News at the bottom of the webpage to get the latest updates straight to your inbox, twice a week.