Business Tools

This Week: Experts to Share Sponsorship Tips for Aftermarket Businesses

By Ashley Reyes

Manufacturers, retailers and builders can gain exposure through sponsorships,ARMO but of course, the partnership must benefit both parties. Understanding the give and take of these relationships is essential to a successful experience in sponsoring a vehicle, manufacturer, team, event or other similar avenues.

SEMA members are invited to the SEMA Automotive Restoration Market Organization (ARMO) General Membership Meeting and Panel Discussion on Thursday, June 22, at 10:00 a.m. PDT to learn the ins and outs of sponsorships and how to navigate the landscape.

Featuring speakers Amy Fitzgerald (Cool Hand Customs), Kevin Oeste (V8 TV) and Ben Tucker (Camaro Central), the online event will help members gain an understanding of the following:

  • Donations of product and labor in turn for exposure in different areas such as print, web, in-person events and television.
  • What to expect and how to negotiate deals.
  • How to ensure your company gets proper exposure.
  • How to protect your investment if the other party does not follow through.
  • How to put a deal together, protect both parties and filter out the "I just want free parts" crowd.
  • How to set and meet expectations for sponsorships.

Register here.