Following are dates and locations for several upcoming SEMA-sponsored shows, webinars and activities. Click on an item for more details.

Don "The Snake" Prudhomme announced his retirement in January, closing the book on a stellar drag-racing career that spanned nearly five decades. In his 32 seasons as a driver, Prudhomme earned four consecutive Funny Car championships, 49 Top Fuel victories and two nearly undefeated seasons with his U.S. Army-sponsored Monza Funny Cars in 1975 and 1976. After getting out from behind the wheel in 1994, Prudhomme went on to spend nearly 15 years as a race team owner, bringing his total championship tally to six and his national event win count to 112. [Read more]

Don "The Snake" Prudhomme announced his retirement in January, closing the book on a stellar drag-racing career that spanned nearly five decades. In his 32 seasons as a driver, Prudhomme earned four consecutive Funny Car championships, 49 Top Fuel victories and two nearly undefeated seasons with his U.S. Army-sponsored Monza Funny Cars in 1975 and 1976. After getting out from behind the wheel in 1994, Prudhomme went on to spend nearly 15 years as a race team owner, bringing his total championship tally to six and his national event win count to 112. [Read more]

Don "The Snake" Prudhomme announced his retirement in January, closing the book on a stellar drag-racing career that spanned nearly five decades. In his 32 seasons as a driver, Prudhomme earned four consecutive Funny Car championships, 49 Top Fuel victories and two nearly undefeated seasons with his U.S. Army-sponsored Monza Funny Cars in 1975 and 1976. After getting out from behind the wheel in 1994, Prudhomme went on to spend nearly 15 years as a race team owner, bringing his total championship tally to six and his national event win count to 112. [Read more]

Riding the momentum of social media's virtually unbridled growth, consumer reviews have become a powerful, proven tool for spiking company sales and are showing signs of becoming even more potent. Indeed, 72% of online shoppers say that web reviews and ratings on company websites and elsewhere influence their purchase decisions more than any other factor, according to the 2010 Social Shopping Survey authored by the e-tailing group (www.e-tailing.com). And 39% of those same shoppers say that they read eight or more online reviews before making a purchase. [Read more]

Riding the momentum of social media's virtually unbridled growth, consumer reviews have become a powerful, proven tool for spiking company sales and are showing signs of becoming even more potent. Indeed, 72% of online shoppers say that web reviews and ratings on company websites and elsewhere influence their purchase decisions more than any other factor, according to the 2010 Social Shopping Survey authored by the e-tailing group (www.e-tailing.com). And 39% of those same shoppers say that they read eight or more online reviews before making a purchase. [Read more]

	The 2010 SEMA Show Media Center will be sponsored by Continental Tire.

Continental Tire has signed on as sponsor of the 2010 SEMA Show Media Center. The sponsorship is one element of the tire company's collaboration and participation in the event taking place Tuesday–Friday, November 2–5, 2010, at the Las Vegas Convention Center.

"Continental's Media Center sponsorship is an example of their support for the industry," said Peter MacGillvray, SEMA vice president of communications and events. "Thanks to the tire maker's assistance, the Media Center will serve as home base to nearly 3,000 credentialed editors and reporters at the Show."

With thousands of credentialed media at the SEMA Show each year, the Media Center is one of the SEMA Show's main attractions. Representing television crews, radio programs, print and online publications, the media at the SEMA Show are challenged each year with conducting interviews, shooting videos and/or photos and writing stories on tight deadlines and shrinking staffs.

The Media Center is equipped with computers, a dedicated wireless hub, meeting rooms, press conference area, snacks and beverages, resting areas and more. Editors and reporters use the Media Center to write and file stories.

The Media Center opens in advance of the Show for media registration and exhibitor press kit drop-off. On Show days, the Media Center opens before and stays open after the Show floor hours.

"Continental Tire has a lot of exciting news to share with the industry, and we believe the SEMA Show provides us with an ideal platform to unveil what's new," said Dana Zamalloa, Continental Tire PR and communications manager. "We're looking forward to sharing that news and appreciate the opportunity to connect with the industry through programs such as the SEMA Show sponsorship."

Reporters can learn more about the Media Center, the services available to them at the SEMA Show and how they can register by visiting www.SEMAShow.com/media.

	The 2010 SEMA Show Media Center will be sponsored by Continental Tire.

Continental Tire has signed on as sponsor of the 2010 SEMA Show Media Center. The sponsorship is one element of the tire company's collaboration and participation in the event taking place Tuesday–Friday, November 2–5, 2010, at the Las Vegas Convention Center.

"Continental's Media Center sponsorship is an example of their support for the industry," said Peter MacGillvray, SEMA vice president of communications and events. "Thanks to the tire maker's assistance, the Media Center will serve as home base to nearly 3,000 credentialed editors and reporters at the Show."

With thousands of credentialed media at the SEMA Show each year, the Media Center is one of the SEMA Show's main attractions. Representing television crews, radio programs, print and online publications, the media at the SEMA Show are challenged each year with conducting interviews, shooting videos and/or photos and writing stories on tight deadlines and shrinking staffs.

The Media Center is equipped with computers, a dedicated wireless hub, meeting rooms, press conference area, snacks and beverages, resting areas and more. Editors and reporters use the Media Center to write and file stories.

The Media Center opens in advance of the Show for media registration and exhibitor press kit drop-off. On Show days, the Media Center opens before and stays open after the Show floor hours.

"Continental Tire has a lot of exciting news to share with the industry, and we believe the SEMA Show provides us with an ideal platform to unveil what's new," said Dana Zamalloa, Continental Tire PR and communications manager. "We're looking forward to sharing that news and appreciate the opportunity to connect with the industry through programs such as the SEMA Show sponsorship."

Reporters can learn more about the Media Center, the services available to them at the SEMA Show and how they can register by visiting www.SEMAShow.com/media.

	SEMA Show Exhibitors planning a newsworthy announcement at the Show need to submit a press conference application.

Exhibitors that wish to schedule a press conference during the 2010 SEMA Show will need to submit an application here. Press conferences are reserved for those announcing newsworthy information and are not to announce new products.

If submitting an application, be sure to review the acknowledgement receipt that will be e-mailed afterwards. Exhibitors will be notified in mid-September on the status of the application. All approved press conferences will be highlighted in correspondence to the media and promoted through maps and special handouts at the Show.

For more information, click here or contact PR@sema.org.

	SEMA Show Exhibitors planning a newsworthy announcement at the Show need to submit a press conference application.

Exhibitors that wish to schedule a press conference during the 2010 SEMA Show will need to submit an application here. Press conferences are reserved for those announcing newsworthy information and are not to announce new products.

If submitting an application, be sure to review the acknowledgement receipt that will be e-mailed afterwards. Exhibitors will be notified in mid-September on the status of the application. All approved press conferences will be highlighted in correspondence to the media and promoted through maps and special handouts at the Show.

For more information, click here or contact PR@sema.org.