Thu, 07/29/2010 - 12:28
  tire
  The Global Tire Expo was created to serve the unique needs of the tire industry and provide it with a greater level of prominence at the SEMA Show.

Tire professionals are showing strong support for the first-ever Global Tire Expo—Powered by TIA (Tire Industry Association). The exhibitor list shows leading tire manufacturers as well as first-time exhibitors, confirmed for the event, taking place as part of the 2010 SEMA Show, Tuesday–Friday, November 2–5, at the Las Vegas Convention Center.

“The strong exhibitor presence is proof positive that TIA’s and SEMA’s efforts are reaping positive results,” said TIA Executive Vice President Roy Littlefield. “We appreciate the support these manufacturers are showing and are especially pleased to know that the new Expo is resonating with them.”

TIA and SEMA collaborated to create the Global Tire Expo to serve the unique needs of the tire industry and provide it with a greater level of prominence at the SEMA Show.

“By partnering with TIA and creating the Global Tire Expo, we are providing the tire industry with a high-value industry event,” said Chris Kersting, SEMA president and CEO. “The Global Tire Expo ensures that the tire industry has a show that caters to its needs, while allowing attendees to take part in the first-class services and international appeal of the SEMA Show.”

Featuring unique layout features, the Global Tire Expo will serve as a convenient stop for the 50,000-plus buyers that attend the SEMA Show each year. More than 26% of the buyers came to the 2009 SEMA Show specifically seeking tires and related equipment.

“The SEMA Show attracts professionals from all segments of the automotive industry, many of whom are looking to expand their business,” said Kersting. “Tires are a natural expansion for many businesses since the product is relevant to any car or truck.”

More than 135 educational seminars will be available to those attending the Global Tire Expo. The list includes 70 free sessions that address general business and management issues and four educational session tracks being held by TIA: TPMS at 10, Truck Tires at 10, Tires at 2, and Management at 4.

“The educational sessions offered at the Expo provide tire industry attendees with the best of both worlds: they can get up-to-the-minute, relevant and entertaining information from some of the world’s leading experts in the tire industry and still have enough time to make important business contacts, meet plenty of potential buyers and enjoy the great hotels, restaurants and nightlife that only Las Vegas can provide,” said Littlefield.

Preceding all of the SEMA Show excitement, TIA is hosting its Wine & Cheese Social, Tire Industry Honors and Welcome Reception special events at Paris Hotel (TIA’s host hotel) on Monday, November 1. These events provide Global Tire Expo attendees an unparalleled opportunity to socialize and network with other leaders and decision makers in the tire industry. And, in a sign that the Expo is having success in attracting interest from all sectors of the tire industry, both the Tire Retread & Repair Information Bureau (TRIB) and Tread Rubber & Repair Materials Manufacturers Group (TRMG) will be holding meetings in conjunction with the Show.

“The Global Tire Expo is about doing business—whether it’s improving an existing business skill or discovering a new profit center,” said Littlefield. “No matter what sector of the tire industry you are in, the Global Tire Expo has all of the components you need to get business done effectively.”

To learn more about the Global Tire Expo and how to participate, click here. For more information on TIA’s special events, visit the “Events” section of www.tireindustry.org.

Thu, 07/29/2010 - 12:28
  tire
  The Global Tire Expo was created to serve the unique needs of the tire industry and provide it with a greater level of prominence at the SEMA Show.

Tire professionals are showing strong support for the first-ever Global Tire Expo—Powered by TIA (Tire Industry Association). The exhibitor list shows leading tire manufacturers as well as first-time exhibitors, confirmed for the event, taking place as part of the 2010 SEMA Show, Tuesday–Friday, November 2–5, at the Las Vegas Convention Center.

“The strong exhibitor presence is proof positive that TIA’s and SEMA’s efforts are reaping positive results,” said TIA Executive Vice President Roy Littlefield. “We appreciate the support these manufacturers are showing and are especially pleased to know that the new Expo is resonating with them.”

TIA and SEMA collaborated to create the Global Tire Expo to serve the unique needs of the tire industry and provide it with a greater level of prominence at the SEMA Show.

“By partnering with TIA and creating the Global Tire Expo, we are providing the tire industry with a high-value industry event,” said Chris Kersting, SEMA president and CEO. “The Global Tire Expo ensures that the tire industry has a show that caters to its needs, while allowing attendees to take part in the first-class services and international appeal of the SEMA Show.”

Featuring unique layout features, the Global Tire Expo will serve as a convenient stop for the 50,000-plus buyers that attend the SEMA Show each year. More than 26% of the buyers came to the 2009 SEMA Show specifically seeking tires and related equipment.

“The SEMA Show attracts professionals from all segments of the automotive industry, many of whom are looking to expand their business,” said Kersting. “Tires are a natural expansion for many businesses since the product is relevant to any car or truck.”

More than 135 educational seminars will be available to those attending the Global Tire Expo. The list includes 70 free sessions that address general business and management issues and four educational session tracks being held by TIA: TPMS at 10, Truck Tires at 10, Tires at 2, and Management at 4.

“The educational sessions offered at the Expo provide tire industry attendees with the best of both worlds: they can get up-to-the-minute, relevant and entertaining information from some of the world’s leading experts in the tire industry and still have enough time to make important business contacts, meet plenty of potential buyers and enjoy the great hotels, restaurants and nightlife that only Las Vegas can provide,” said Littlefield.

Preceding all of the SEMA Show excitement, TIA is hosting its Wine & Cheese Social, Tire Industry Honors and Welcome Reception special events at Paris Hotel (TIA’s host hotel) on Monday, November 1. These events provide Global Tire Expo attendees an unparalleled opportunity to socialize and network with other leaders and decision makers in the tire industry. And, in a sign that the Expo is having success in attracting interest from all sectors of the tire industry, both the Tire Retread & Repair Information Bureau (TRIB) and Tread Rubber & Repair Materials Manufacturers Group (TRMG) will be holding meetings in conjunction with the Show.

“The Global Tire Expo is about doing business—whether it’s improving an existing business skill or discovering a new profit center,” said Littlefield. “No matter what sector of the tire industry you are in, the Global Tire Expo has all of the components you need to get business done effectively.”

To learn more about the Global Tire Expo and how to participate, click here. For more information on TIA’s special events, visit the “Events” section of www.tireindustry.org.

Thu, 07/29/2010 - 12:28
  tire
  The Global Tire Expo was created to serve the unique needs of the tire industry and provide it with a greater level of prominence at the SEMA Show.

Tire professionals are showing strong support for the first-ever Global Tire Expo—Powered by TIA (Tire Industry Association). The exhibitor list shows leading tire manufacturers as well as first-time exhibitors, confirmed for the event, taking place as part of the 2010 SEMA Show, Tuesday–Friday, November 2–5, at the Las Vegas Convention Center.

“The strong exhibitor presence is proof positive that TIA’s and SEMA’s efforts are reaping positive results,” said TIA Executive Vice President Roy Littlefield. “We appreciate the support these manufacturers are showing and are especially pleased to know that the new Expo is resonating with them.”

TIA and SEMA collaborated to create the Global Tire Expo to serve the unique needs of the tire industry and provide it with a greater level of prominence at the SEMA Show.

“By partnering with TIA and creating the Global Tire Expo, we are providing the tire industry with a high-value industry event,” said Chris Kersting, SEMA president and CEO. “The Global Tire Expo ensures that the tire industry has a show that caters to its needs, while allowing attendees to take part in the first-class services and international appeal of the SEMA Show.”

Featuring unique layout features, the Global Tire Expo will serve as a convenient stop for the 50,000-plus buyers that attend the SEMA Show each year. More than 26% of the buyers came to the 2009 SEMA Show specifically seeking tires and related equipment.

“The SEMA Show attracts professionals from all segments of the automotive industry, many of whom are looking to expand their business,” said Kersting. “Tires are a natural expansion for many businesses since the product is relevant to any car or truck.”

More than 135 educational seminars will be available to those attending the Global Tire Expo. The list includes 70 free sessions that address general business and management issues and four educational session tracks being held by TIA: TPMS at 10, Truck Tires at 10, Tires at 2, and Management at 4.

“The educational sessions offered at the Expo provide tire industry attendees with the best of both worlds: they can get up-to-the-minute, relevant and entertaining information from some of the world’s leading experts in the tire industry and still have enough time to make important business contacts, meet plenty of potential buyers and enjoy the great hotels, restaurants and nightlife that only Las Vegas can provide,” said Littlefield.

Preceding all of the SEMA Show excitement, TIA is hosting its Wine & Cheese Social, Tire Industry Honors and Welcome Reception special events at Paris Hotel (TIA’s host hotel) on Monday, November 1. These events provide Global Tire Expo attendees an unparalleled opportunity to socialize and network with other leaders and decision makers in the tire industry. And, in a sign that the Expo is having success in attracting interest from all sectors of the tire industry, both the Tire Retread & Repair Information Bureau (TRIB) and Tread Rubber & Repair Materials Manufacturers Group (TRMG) will be holding meetings in conjunction with the Show.

“The Global Tire Expo is about doing business—whether it’s improving an existing business skill or discovering a new profit center,” said Littlefield. “No matter what sector of the tire industry you are in, the Global Tire Expo has all of the components you need to get business done effectively.”

To learn more about the Global Tire Expo and how to participate, click here. For more information on TIA’s special events, visit the “Events” section of www.tireindustry.org.

Thu, 07/29/2010 - 12:28
  tire
  The Global Tire Expo was created to serve the unique needs of the tire industry and provide it with a greater level of prominence at the SEMA Show.

Tire professionals are showing strong support for the first-ever Global Tire Expo—Powered by TIA (Tire Industry Association). The exhibitor list shows leading tire manufacturers as well as first-time exhibitors, confirmed for the event, taking place as part of the 2010 SEMA Show, Tuesday–Friday, November 2–5, at the Las Vegas Convention Center.

“The strong exhibitor presence is proof positive that TIA’s and SEMA’s efforts are reaping positive results,” said TIA Executive Vice President Roy Littlefield. “We appreciate the support these manufacturers are showing and are especially pleased to know that the new Expo is resonating with them.”

TIA and SEMA collaborated to create the Global Tire Expo to serve the unique needs of the tire industry and provide it with a greater level of prominence at the SEMA Show.

“By partnering with TIA and creating the Global Tire Expo, we are providing the tire industry with a high-value industry event,” said Chris Kersting, SEMA president and CEO. “The Global Tire Expo ensures that the tire industry has a show that caters to its needs, while allowing attendees to take part in the first-class services and international appeal of the SEMA Show.”

Featuring unique layout features, the Global Tire Expo will serve as a convenient stop for the 50,000-plus buyers that attend the SEMA Show each year. More than 26% of the buyers came to the 2009 SEMA Show specifically seeking tires and related equipment.

“The SEMA Show attracts professionals from all segments of the automotive industry, many of whom are looking to expand their business,” said Kersting. “Tires are a natural expansion for many businesses since the product is relevant to any car or truck.”

More than 135 educational seminars will be available to those attending the Global Tire Expo. The list includes 70 free sessions that address general business and management issues and four educational session tracks being held by TIA: TPMS at 10, Truck Tires at 10, Tires at 2, and Management at 4.

“The educational sessions offered at the Expo provide tire industry attendees with the best of both worlds: they can get up-to-the-minute, relevant and entertaining information from some of the world’s leading experts in the tire industry and still have enough time to make important business contacts, meet plenty of potential buyers and enjoy the great hotels, restaurants and nightlife that only Las Vegas can provide,” said Littlefield.

Preceding all of the SEMA Show excitement, TIA is hosting its Wine & Cheese Social, Tire Industry Honors and Welcome Reception special events at Paris Hotel (TIA’s host hotel) on Monday, November 1. These events provide Global Tire Expo attendees an unparalleled opportunity to socialize and network with other leaders and decision makers in the tire industry. And, in a sign that the Expo is having success in attracting interest from all sectors of the tire industry, both the Tire Retread & Repair Information Bureau (TRIB) and Tread Rubber & Repair Materials Manufacturers Group (TRMG) will be holding meetings in conjunction with the Show.

“The Global Tire Expo is about doing business—whether it’s improving an existing business skill or discovering a new profit center,” said Littlefield. “No matter what sector of the tire industry you are in, the Global Tire Expo has all of the components you need to get business done effectively.”

To learn more about the Global Tire Expo and how to participate, click here. For more information on TIA’s special events, visit the “Events” section of www.tireindustry.org.

Thu, 07/29/2010 - 12:28

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses.

Through participation in the program, respondents not only receive the report corresponding to their business type at no charge, but they also receive the report at least one month before it is made available to the industry. If you are interested in participating in the June questionnaires, please click the appropriate link below.

Manufacturers 

Retailers 

Distributors

Thu, 07/29/2010 - 12:28

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses.

Through participation in the program, respondents not only receive the report corresponding to their business type at no charge, but they also receive the report at least one month before it is made available to the industry. If you are interested in participating in the June questionnaires, please click the appropriate link below.

Manufacturers 

Retailers 

Distributors

Thu, 07/29/2010 - 12:28

The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses.

Through participation in the program, respondents not only receive the report corresponding to their business type at no charge, but they also receive the report at least one month before it is made available to the industry. If you are interested in participating in the June questionnaires, please click the appropriate link below.

Manufacturers 

Retailers 

Distributors

Thu, 07/29/2010 - 12:28
 

Welcome to the 2010 Business Technology Symposium - Onsite interviews of symposium attendees. To download all 2010 BTS Presentations, visit www.sema.org/bts-downloads.

As a part of SEMA’s Leadership Days, the 2010 Business Technology Symposium (BTS), sponsored by SEMA's Street Performance Council (SPC) and held Friday, July 23, at the Pasadena Convention Center in Pasadena, California, drew 113 specialty-equipment industry attendees, from business owners to IT professionals.

A host of industry experts presented eight sessions, including panel discussions, which provided attendees with the knowledge and skills needed to move their businesses forward in the Internet age.

“The 2010 SPC Business Technology Symposium has definitely been one of the highlights of the year for SEMA,“ said Nathan Ridnouer, SEMA’s vice president of councils and membership. “Not only has this fourth annual event taken on a slightly new direction by expanding beyond online marketing and the Internet, but it also has found an audience that thrives on cutting-edge subject matter presented by our members.”

Check out these eight tips attendees took away from the symposium:

1. The opening general session, entitled “Mobile Devices: The Future of Mobile Marketing,” was presented by Nathan Sacco of eBay Motors. According to him, by 2013, 40% of Internet traffic will be mobile.

2. “Reaching Your Customers on Forums and Blogs” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Stewart Lawson of VerticalScope and Adrian Harris of Internet Brands. In this session, attendees learned how to create and manage Internet forums and blogs to interact with customers so they can bring maximum exposure to their brands.

3. Matt Bailey of SiteLogic Online Marketing presented “Grab Market Share with SEM & PPC,” where attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.

4. After the networking lunch, Michael Kelly of ClickMail Marketing presented “Getting People to Read Your E-mails,” in which he provided tips to ensure that your e-mails were not only opened but also compelled the recipient to act. This session explained the optimum techniques for small business owners by focusing on case studies and best practices, software tools and templates for success.

5. “Market Research in the Digital Age” was presented by Tom Myroniak of SEMA, Famous Rhodes of eBay Motors, Michael Cooperman of J.D. Power & Associates, David Parcell of Harris Interactive and Dan Hall of AutoPacific. These industry experts provided tips on how to use market research to support your business goals and objectives.

6. “Converting Leads to Sales with CRM,” was presented by Jeff Scott of C-Level Management, who offered tips on topics including Leads vs. Opportunities; Defining a Simple, Yet Effective Sales Process; Knowing Your Customers; and High-Impact Sales & Marketing Tools.

7. Famous Rhodes of eBay Motors, Gigi Ho of Digital Performance, Rob Eberhart of DCi, Matt Gold of RPMware and Cameron Evans of Red Line Oil presented the “Good Data=More Sales” session. The panel highlighted the fact that 70% of online buyers are do-it-yourself (DIY) customers and 60% of shoppers use manufacturer sites to get information before buying.

8. The closing general session, entitled “Social Media for Your Business,” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Bryan Elliott of SoCal Action Sports Network and Mark Davidson of Shift+One Media. This session dealt with the Big Three in social media: Facebook, YouTube and Twitter. Attendees found that 60% of consumers interacted with companies via social media and 93% of consumers believed companies should have a presence in social media. Businesses should become involved to improve communications, generate leads and reduce costs.

bts emails bts leads
Michael Kelly of ClickMail Marketing spoke to attendees about “Getting People to Read Your E-mails."
Jeff Scott of C-Level Management presented the session “Converting Leads to Sales with CRM.”
bts social bts sem
In the "Social Media for Your Business" session, Tyler Tanaka of PostRelease (far right) defined "The Big Three" as Facebook, YouTube and Twitter.
In the “Grab Market Share with SEM & PPC” session, presented by Matt Bailey of SiteLogic Online Marketing, attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.
bts mobile bts data
According to Nathan Sacco of eBay Motors, 40% of Internet traffic will be mobile by 2013.
According to Famous Rhodes of eBay Motors (far right), 70% of online buyers are do-it-yourself customers.

 

Thu, 07/29/2010 - 12:28
 

Welcome to the 2010 Business Technology Symposium - Onsite interviews of symposium attendees. To download all 2010 BTS Presentations, visit www.sema.org/bts-downloads.

As a part of SEMA’s Leadership Days, the 2010 Business Technology Symposium (BTS), sponsored by SEMA's Street Performance Council (SPC) and held Friday, July 23, at the Pasadena Convention Center in Pasadena, California, drew 113 specialty-equipment industry attendees, from business owners to IT professionals.

A host of industry experts presented eight sessions, including panel discussions, which provided attendees with the knowledge and skills needed to move their businesses forward in the Internet age.

“The 2010 SPC Business Technology Symposium has definitely been one of the highlights of the year for SEMA,“ said Nathan Ridnouer, SEMA’s vice president of councils and membership. “Not only has this fourth annual event taken on a slightly new direction by expanding beyond online marketing and the Internet, but it also has found an audience that thrives on cutting-edge subject matter presented by our members.”

Check out these eight tips attendees took away from the symposium:

1. The opening general session, entitled “Mobile Devices: The Future of Mobile Marketing,” was presented by Nathan Sacco of eBay Motors. According to him, by 2013, 40% of Internet traffic will be mobile.

2. “Reaching Your Customers on Forums and Blogs” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Stewart Lawson of VerticalScope and Adrian Harris of Internet Brands. In this session, attendees learned how to create and manage Internet forums and blogs to interact with customers so they can bring maximum exposure to their brands.

3. Matt Bailey of SiteLogic Online Marketing presented “Grab Market Share with SEM & PPC,” where attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.

4. After the networking lunch, Michael Kelly of ClickMail Marketing presented “Getting People to Read Your E-mails,” in which he provided tips to ensure that your e-mails were not only opened but also compelled the recipient to act. This session explained the optimum techniques for small business owners by focusing on case studies and best practices, software tools and templates for success.

5. “Market Research in the Digital Age” was presented by Tom Myroniak of SEMA, Famous Rhodes of eBay Motors, Michael Cooperman of J.D. Power & Associates, David Parcell of Harris Interactive and Dan Hall of AutoPacific. These industry experts provided tips on how to use market research to support your business goals and objectives.

6. “Converting Leads to Sales with CRM,” was presented by Jeff Scott of C-Level Management, who offered tips on topics including Leads vs. Opportunities; Defining a Simple, Yet Effective Sales Process; Knowing Your Customers; and High-Impact Sales & Marketing Tools.

7. Famous Rhodes of eBay Motors, Gigi Ho of Digital Performance, Rob Eberhart of DCi, Matt Gold of RPMware and Cameron Evans of Red Line Oil presented the “Good Data=More Sales” session. The panel highlighted the fact that 70% of online buyers are do-it-yourself (DIY) customers and 60% of shoppers use manufacturer sites to get information before buying.

8. The closing general session, entitled “Social Media for Your Business,” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Bryan Elliott of SoCal Action Sports Network and Mark Davidson of Shift+One Media. This session dealt with the Big Three in social media: Facebook, YouTube and Twitter. Attendees found that 60% of consumers interacted with companies via social media and 93% of consumers believed companies should have a presence in social media. Businesses should become involved to improve communications, generate leads and reduce costs.

bts emails bts leads
Michael Kelly of ClickMail Marketing spoke to attendees about “Getting People to Read Your E-mails."
Jeff Scott of C-Level Management presented the session “Converting Leads to Sales with CRM.”
bts social bts sem
In the "Social Media for Your Business" session, Tyler Tanaka of PostRelease (far right) defined "The Big Three" as Facebook, YouTube and Twitter.
In the “Grab Market Share with SEM & PPC” session, presented by Matt Bailey of SiteLogic Online Marketing, attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.
bts mobile bts data
According to Nathan Sacco of eBay Motors, 40% of Internet traffic will be mobile by 2013.
According to Famous Rhodes of eBay Motors (far right), 70% of online buyers are do-it-yourself customers.

 

Thu, 07/29/2010 - 12:28
 

Welcome to the 2010 Business Technology Symposium - Onsite interviews of symposium attendees. To download all 2010 BTS Presentations, visit www.sema.org/bts-downloads.

As a part of SEMA’s Leadership Days, the 2010 Business Technology Symposium (BTS), sponsored by SEMA's Street Performance Council (SPC) and held Friday, July 23, at the Pasadena Convention Center in Pasadena, California, drew 113 specialty-equipment industry attendees, from business owners to IT professionals.

A host of industry experts presented eight sessions, including panel discussions, which provided attendees with the knowledge and skills needed to move their businesses forward in the Internet age.

“The 2010 SPC Business Technology Symposium has definitely been one of the highlights of the year for SEMA,“ said Nathan Ridnouer, SEMA’s vice president of councils and membership. “Not only has this fourth annual event taken on a slightly new direction by expanding beyond online marketing and the Internet, but it also has found an audience that thrives on cutting-edge subject matter presented by our members.”

Check out these eight tips attendees took away from the symposium:

1. The opening general session, entitled “Mobile Devices: The Future of Mobile Marketing,” was presented by Nathan Sacco of eBay Motors. According to him, by 2013, 40% of Internet traffic will be mobile.

2. “Reaching Your Customers on Forums and Blogs” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Stewart Lawson of VerticalScope and Adrian Harris of Internet Brands. In this session, attendees learned how to create and manage Internet forums and blogs to interact with customers so they can bring maximum exposure to their brands.

3. Matt Bailey of SiteLogic Online Marketing presented “Grab Market Share with SEM & PPC,” where attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.

4. After the networking lunch, Michael Kelly of ClickMail Marketing presented “Getting People to Read Your E-mails,” in which he provided tips to ensure that your e-mails were not only opened but also compelled the recipient to act. This session explained the optimum techniques for small business owners by focusing on case studies and best practices, software tools and templates for success.

5. “Market Research in the Digital Age” was presented by Tom Myroniak of SEMA, Famous Rhodes of eBay Motors, Michael Cooperman of J.D. Power & Associates, David Parcell of Harris Interactive and Dan Hall of AutoPacific. These industry experts provided tips on how to use market research to support your business goals and objectives.

6. “Converting Leads to Sales with CRM,” was presented by Jeff Scott of C-Level Management, who offered tips on topics including Leads vs. Opportunities; Defining a Simple, Yet Effective Sales Process; Knowing Your Customers; and High-Impact Sales & Marketing Tools.

7. Famous Rhodes of eBay Motors, Gigi Ho of Digital Performance, Rob Eberhart of DCi, Matt Gold of RPMware and Cameron Evans of Red Line Oil presented the “Good Data=More Sales” session. The panel highlighted the fact that 70% of online buyers are do-it-yourself (DIY) customers and 60% of shoppers use manufacturer sites to get information before buying.

8. The closing general session, entitled “Social Media for Your Business,” was presented by Tyler Tanaka of PostRelease, Mike Martinez of izmocars, Bryan Elliott of SoCal Action Sports Network and Mark Davidson of Shift+One Media. This session dealt with the Big Three in social media: Facebook, YouTube and Twitter. Attendees found that 60% of consumers interacted with companies via social media and 93% of consumers believed companies should have a presence in social media. Businesses should become involved to improve communications, generate leads and reduce costs.

bts emails bts leads
Michael Kelly of ClickMail Marketing spoke to attendees about “Getting People to Read Your E-mails."
Jeff Scott of C-Level Management presented the session “Converting Leads to Sales with CRM.”
bts social bts sem
In the "Social Media for Your Business" session, Tyler Tanaka of PostRelease (far right) defined "The Big Three" as Facebook, YouTube and Twitter.
In the “Grab Market Share with SEM & PPC” session, presented by Matt Bailey of SiteLogic Online Marketing, attendees learned about Keyword Research, the Five Budget Busters and Six Simple Sales Techniques.
bts mobile bts data
According to Nathan Sacco of eBay Motors, 40% of Internet traffic will be mobile by 2013.
According to Famous Rhodes of eBay Motors (far right), 70% of online buyers are do-it-yourself customers.