Exhibitors can enter one product in the New Products Showcase for free. Additional entries are strongly encouraged, and for the next 24 hours, cost only $75. After October 8, the fee for additional registrations doubles to $150.

At the SEMA Show, new products cause cameras to flash, journalists to write and buyers to place orders. How can exhibitors get the spotlight focused on their latest creation? Entering the 2010 SEMA Show New Products Showcase is a strong start.

“The New Products Showcase is arguably the single best, most effective tool exhibitors have to reach the largest audience possible,” said Peter MacGillivray, SEMA vice president of communications and events. “It’s not just about showcasing the product in a prominent area at the Show, it’s also about maximizing the exposure throughout the year. When you consider that every exhibitor can enter a product at absolutely no cost, it’s baffling to me that someone would pass up the opportunity.”

Yes, you read correctly. Any SEMA Show exhibitor can enter a product in the Showcase and stimulate traffic to their booth—for free! There are a total of 15 categories, and exhibitors are allowed one entry, at no charge. Additional entries are allowed and can only increase your exposure. This is where the savings come into play. Whether exhibitors decide to enter the same product in multiple categories, or simply want to enter more than one product in the Showcase, here’s how to save money. If you register your additional entries by October 8—that’s tomorrow!—you only pay $75 per additional entry. After October 8, the fee doubles to $150. So you’ve got 24 hours to complete the registration on your additional entries and still receive the low rate of $75. In planning your New Products Showcase strategy, consider the following categories in the Showcase:

• Interior Accessory Product
• Exterior Accessory Product
• Mobile Electronics Product
• Off-Road/4WD Product
• Performance-Racing Product
• Performance-Street Product 
• Powersports Product
• Street-Rod/Custom Car Product
• Tire and Related Product (*New Category for the 2010 SEMA Show)
• Tools and Equipment Product
• Van/Pickup/Sport-Utility Product
• Wheel and Related Product (*New Category for the 2010 SEMA Show)
• Engineered New Product
• Merchandising Display
• Packaging Design

Located in the upper level of the South Hall, the Showcase is broken down by these categories, both for judging in the New Product Awards and so that attendees are able to easily find products for their respective markets. Exhibitors who enter a product in the Showcase will have their entry displayed in the showcase, featured in SEMA publications, promoted online by media outlets worldwide and judged for a New Product Award.

The New Products Showcase is the number-one reason attendees make the annual trip to Las Vegas. Take advantage of the lowest rates on additional Showcase entries, and register your product today! Remember, the New Products Showcase is the payoff that buyers and media have waited for all year. For assistance or questions, contact Sheldon Kaye at skaye@convexx.com or call 702/450-7662, ext. 124.

Exhibitors can enter one product in the New Products Showcase for free. Additional entries are strongly encouraged, and for the next 24 hours, cost only $75. After October 8, the fee for additional registrations doubles to $150.

At the SEMA Show, new products cause cameras to flash, journalists to write and buyers to place orders. How can exhibitors get the spotlight focused on their latest creation? Entering the 2010 SEMA Show New Products Showcase is a strong start.

“The New Products Showcase is arguably the single best, most effective tool exhibitors have to reach the largest audience possible,” said Peter MacGillivray, SEMA vice president of communications and events. “It’s not just about showcasing the product in a prominent area at the Show, it’s also about maximizing the exposure throughout the year. When you consider that every exhibitor can enter a product at absolutely no cost, it’s baffling to me that someone would pass up the opportunity.”

Yes, you read correctly. Any SEMA Show exhibitor can enter a product in the Showcase and stimulate traffic to their booth—for free! There are a total of 15 categories, and exhibitors are allowed one entry, at no charge. Additional entries are allowed and can only increase your exposure. This is where the savings come into play. Whether exhibitors decide to enter the same product in multiple categories, or simply want to enter more than one product in the Showcase, here’s how to save money. If you register your additional entries by October 8—that’s tomorrow!—you only pay $75 per additional entry. After October 8, the fee doubles to $150. So you’ve got 24 hours to complete the registration on your additional entries and still receive the low rate of $75. In planning your New Products Showcase strategy, consider the following categories in the Showcase:

• Interior Accessory Product
• Exterior Accessory Product
• Mobile Electronics Product
• Off-Road/4WD Product
• Performance-Racing Product
• Performance-Street Product 
• Powersports Product
• Street-Rod/Custom Car Product
• Tire and Related Product (*New Category for the 2010 SEMA Show)
• Tools and Equipment Product
• Van/Pickup/Sport-Utility Product
• Wheel and Related Product (*New Category for the 2010 SEMA Show)
• Engineered New Product
• Merchandising Display
• Packaging Design

Located in the upper level of the South Hall, the Showcase is broken down by these categories, both for judging in the New Product Awards and so that attendees are able to easily find products for their respective markets. Exhibitors who enter a product in the Showcase will have their entry displayed in the showcase, featured in SEMA publications, promoted online by media outlets worldwide and judged for a New Product Award.

The New Products Showcase is the number-one reason attendees make the annual trip to Las Vegas. Take advantage of the lowest rates on additional Showcase entries, and register your product today! Remember, the New Products Showcase is the payoff that buyers and media have waited for all year. For assistance or questions, contact Sheldon Kaye at skaye@convexx.com or call 702/450-7662, ext. 124.

The SEMA Show Daily pre-Show issue is now available online. The issue features a preview of products exhibitors are debuting at the 2010 SEMA Show. Also look for a breakdown of the important events, award ceremonies and educational seminars.

The SEMA Show Daily pre-Show issue is now available online. The issue features a preview of products exhibitors are debuting at the 2010 SEMA Show. Also look for a breakdown of the important events, award ceremonies and educational seminars.

The SEMA Show Daily pre-Show issue is now available online. The issue features a preview of products exhibitors are debuting at the 2010 SEMA Show. Also look for a breakdown of the important events, award ceremonies and educational seminars.

 

	There is still time for buyers to receive badges in the mail if they register for the 2010 SEMA Show by Friday, October 8.

Attention SEMA Show buyers: Here's your chance to save some cash and hit the 2010 SEMA Show in stride by registering now. Not only will you get in to the Show for just $25, you will also have your badges mailed to you prior to the event. Hurry! To have your badges mailed, you must register by Friday, October 8.

Register today and receive your badges early. Buyer registration is available here.

The option to have badges mailed if registered by October 8 is available to domestic buyers only. After October 8, approved registrations will be confirmed by e-mail, but the badges will not be mailed. To obtain the badges, buyers must bring their confirmation to Express Registration on-site.

SEMA Show exhibitors: Register your booth personnel by October 8 to have you badges mailed. Register your booth personnel here.

Media and exhibiting media badges will be available for pick up in the Continental Tires Media Center, room S219 on the Skybridge between Central and South halls. Media Center hours can be found here.

The 2010 SEMA Show is set for Tuesday–Friday, November 2–5, in Las Vegas. Check out www.SEMAShow.com for more details on how to register and for the latest Show information, including celebrity appearances, educational seminars and Las Vegas hotel accommodations.

 

	There is still time for buyers to receive badges in the mail if they register for the 2010 SEMA Show by Friday, October 8.

Attention SEMA Show buyers: Here's your chance to save some cash and hit the 2010 SEMA Show in stride by registering now. Not only will you get in to the Show for just $25, you will also have your badges mailed to you prior to the event. Hurry! To have your badges mailed, you must register by Friday, October 8.

Register today and receive your badges early. Buyer registration is available here.

The option to have badges mailed if registered by October 8 is available to domestic buyers only. After October 8, approved registrations will be confirmed by e-mail, but the badges will not be mailed. To obtain the badges, buyers must bring their confirmation to Express Registration on-site.

SEMA Show exhibitors: Register your booth personnel by October 8 to have you badges mailed. Register your booth personnel here.

Media and exhibiting media badges will be available for pick up in the Continental Tires Media Center, room S219 on the Skybridge between Central and South halls. Media Center hours can be found here.

The 2010 SEMA Show is set for Tuesday–Friday, November 2–5, in Las Vegas. Check out www.SEMAShow.com for more details on how to register and for the latest Show information, including celebrity appearances, educational seminars and Las Vegas hotel accommodations.

SEMA News - October 2010

Industry Celebrates New Hall of Famers, Board Members

	SEMA President and CEO Chris Kersting (left) and Chairman-Elect Paul “Scooter” Brothers (right) welcome first-time SEMA Board member John Hotchkis of Hotchkis Performance.
	The program also featured thoughts from SEMA Cares Committee Chairman Joel Ayres

More than 500 members of the industry attended the annual SEMA Installation Banquet & Gala Fundraiser in Pasadena, California, July 23, to honor 2010 SEMA Hall of Fame inductees Van Woodell, Chuck Schwartz and Richard “Dick” McMullen and to raise money for children’s charities Childhelp and Victory Junction Gang Camp. They also came to thank departing SEMA Board of Directors members for their service and to welcome new members.

“We appreciate the contributions that the outgoing Board members have given and are looking forward to working with the new Board members,” said Peter MacGillivray, SEMA vice president of communications and events. “We’re confident that their unique backgrounds and experiences will help guide the industry to grow and prosper. We owe a huge ‘thank you’ to all the volunteers who helped make the fundraising activities such a success. This is a wonderful example of how this industry is able to work together and accomplish great things. It was also great to be able to recognize our deserving new Hall of Fame inductees Richard ‘Dick’ McMullen, Chuck Schwartz and Van Woodell.” 

The day’s activities kicked-off with the 2010 Business Technology Symposium (BTS), a series of panel discussions and seminars sponsored by SEMA’s Street Performance Council (SPC). The seminars were focused on harnessing the power of the Internet to help specialty-equipment businesses grow, and topics ranged from the fundamentals of online marketing
and improving product data standards for better distribution to using video to promote products and creating a savvy Internet marketing budget.

A reception at the Pasadena Convention Center launched the evening’s Installation Banquet & Gala. Emcee Dave McClelland hosted the ceremonies honoring SEMA Hall of Fame inductees and incoming and outgoing Board members. The program also featured thoughts from SEMA Cares Committee Chairman Joel Ayres, and 2010 SEMA Hall of Fame inductee Chuck Schwartz reflected on 28 years of serving as the producer of the SEMA Show. 

Fundraising for Childhelp and Victory Junction Gang Camp didn’t stop with the Gala. Several donors from the industry and the SEMA Board of Directors answered SEMA President and CEO Chris Kersting’s challenge that he would shave his head for a $10,000 pledge to Childhelp and Victory Junction Gang Camp. This was reminiscent of last year when Ayres, his wife Cindy, Show ‘N Shine organizer Mike Spagnola and SEMA Vice President of Communications and Events Peter MacGillivray shaved their heads for charity. Through the SEMA Installation Banquet & Gala Fundraiser, Pinewood Drag Races and Show ’N Shine car show, the industry and its enthusiasts raised nearly $86,000—including the $10,000 raised from Kersting’s shaved head.

SEMA thanks all the volunteers for their efforts. Those who would like to lend a hand next year are encouraged to contact SEMA Special Events Manager Lisa Moreno.  

Kersting (left) and Brothers (right) laughung with outgoing board member Ralph Accinno Of Racer's Equipment Warehouse		Richard “Dick” McMullen’s widow, Sally McMullen, gave an acceptance speech on behalf of the late 2010 SEMA Hall of Fame inductee.
Chuck Schwartz, 2010 SEMA Hall of Fame inductee, reflected on 28 years of serving as producer of the SEMA Show.		The 2010 SEMA Hall of Fame inductee Van Woodell has served three consecutive two-year terms on the SEMA Board of Directors.

SEMA News - October 2010

	Rose Kawasaki (left), Erin Gilhuly (middle) and Camee Edelbrock celebrated the SEMA Businesswomen’s Network victory in the inaugural Council Cup challenge.		Justin Hoffend, winner of the Modified class, dropped the gates on a Stock class run.

Title Defenders and Top Designers Compete in Pasadena

Returning champions were vanquished, former challengers made strong showings and the industry’s leading ladies brought home two inaugural trophies at the third-annual SEMA Pinewood Drag Races.

The drags took place July 24 at the Pasadena Convention Center in Pasadena, California, and featured hundreds of pinewood cars, most built by children at Childhelp and Victory Junction Gang Camp and sponsored by SEMA-member companies.

The SEMA Businesswomen’s Network, running a pinewood car developed by Mitch Williams and Pilot Automotive, took both the Council Cup and Grand National trophies. Justin Hoffend, meanwhile, representing SEMA Show logistics handlers Freeman, avenged his third-place Modified class finish from last year by topping the group this year.

 

The expansion joint at the track’s runout created some moments of airborne acrobatics.

Mike Spagnola (left), Joel Ayres (middle) and freshly shorn Chris Kersting watched their cars run in the Modified class. Ayres and Kersting finished second and third, respectively.

John Menzler of Comp Performance Group prepared a run of cars from the Builder’s Race group. This set of cars was designed by some of the industry’s top builders, including Rich Evans, Art Morrison and class winners Street Vizions.

eBay Motors, with the outside-lane car, interpreted "unlimited”very literally. The eBay crew won the class.

 

Winners of the 2010 Pinewood Drag Races
Build It for Me Class Travis White and Janette Hale, Paramount Restyling Hot Rod Industry Alliance Tricel Honeycomb Modified Justin Hoffend, Freeman Joel Ayres, SEMA Cares Committee Chris Kersting, SEMA Council Cup Challenge SEMA Businesswomen’s Network	People’s Choice Travis White, Janette Hale, Paramount Restyling Stock Melanie White, Hellwig Products Nicolas Hoffend, Freeman Chuck Schwartz, ConvExx Unlimited Famous Rhodes, eBay Motors Todd Ryden, MSD Ignition Eric Hoffend, Freeman Grand National Trophy SEMA Businesswomen’s Network

“The taste of victory is sweet,” said Joel Ayres, SEMA Cares committee chairman. “I upheld the honor of SEMA Cares by beating [SEMA President and CEO] Chris Kersting, [SEMA Chair-Elect] Paul “Scooter” Brothers, [SEMA Chairman] Rick Rollins, [Immediate Past Chairman] Jim Cozzie and [SEMA Show ‘N Shine Chairman] Mike Spagnola in Modified. I was, however, beaten by 11-year-old Justin Hoffend. So next year, Justin, I’m coming for you.”Ayres added that “seeing the excitement and smiles from the Childhelp Village kids as their cars raced and won made all the effort and work that the committee put in worth it.”

The races also featured the popular Builder’s Race, offering top designers in the industry a chance to race unique and innovative cars of their own invention. Derek White of Street Vizions won the HRIA-sponsored event.

“SEMA-member companies really stepped up to the challenge of sponsoring every kid-built car—a record 230 cars sponsored,” said race organizer Dave Williams of Rampage Products. “That kind of support shows that the SEMA membership cares deeply about these kids and their needs.”

SEMA News - October 2010

Foose and Gage Headline SEMA’s Annual Summer Car Show Featuring Classic Muscle and Custom Rods

Chip Foose returned as Grand Marshall of the Show ‘N Shine, sharing his knowledge and experience with showgoers and signing every autograph asked of him.

SEMA Hall of Famers Van Woodell, Harry Hibler, Louis Senter and Ron Funfar were among the honorees hanging out in the Hall of Fame VIP area.

Collectors, enthusiasts and gearheads of all stripes came out for the second annual SEMA Show ’N Shine car show, July 24, at the Pasadena Convention Center in Pasadena, California.

Chip Foose, award-winning automotive designer and fabricator and former host of TLC’s “Overhaulin’” television show, returned as Grand Marshal, and Dennis Gage, host of the TV show “My Classic Car,” was on hand to sign autographs and discuss cars with attendees and vehicle owners. The event drew nearly 120 cars, ranging from pre-war Ford and Buick metal to lowriders, late-model musclecars and vintage Mercedes-Benzes. All proceeds from entry fees went to benefit Childhelp and Victory Junction Gang Camp childrens charities.

Show ’N Shine organizer Mike Spagnola of Street Scene Equipment was impressed and admittedly a little surprised by the growth and interest in the event. “It was completely sold out,” Spagnola said. “Car show spaces, vendor slots—totally full.” The 2010 event also drew a similarly eclectic collection as last year’s showing of local automotive classics and contemporaries.

“If you ever wanted to see who the retail ‘SEMA’ customer is, Show ’N Shine was the perfect example,” said Spagnola, who helmed last year’s inaugural show. “We had lifted and lowered, rods and musclecars, trucks, donks, imports, classic restored—everything. You can’t plan for that when you’re developing a car show, but it worked out perfectly.”

This ’29 Ford Model A Sport Coupe was powered by a Chevy small-block.

Dennis Gage was also on hand to sign and extend the classic car legacy and enthusiasm into future generations.

Bill Lohr’s ’06 Mustang was a favorite and won the Participant’s Choice award and a trip to the 2010 SEMA Show.

Under the hood of “Moonshined,” a heavily modified ’66 Pontiac GTO packed with a 428ci big-block.

 

Rich Evans’ ’64 Continental was the hands-down crowd favorite, winning the People’s Choice award and a trip to the 2010 SEMA Show.

Steve Lopez’s ’56 Ford F-100 won a Top 10 award from the judges.

The 2008 AREX puts down more than 600 hp from a blown V8—plenty enough to outrun the ’69 Plymouth Belvedere L.A.P.D. patrol car next to it.

Kelsey Clark’s wood pedal car replica featured 24-volt electric drive, working headlights and radio and 30 different exotic woods. It is, according to Clark, made from 80% recycled material.

Show 'N Shine Winners

People’s Choice: ’64 Lincoln Continental, Rich Evans Participant’s Choice: ’06 Ford Mustang, Bill Lohr Best Interior: ’56 Ford Pickup, Brian Glick Best Engine: ’61 Plymouth Two-Door, Charlie Tachdjian Best Paint: ’69 Pontiac, Art Peterson SEMA Cares Selection: ’41 Plymouth Coupe, Mike Harn Kid’s Pick: ’38 Buick Century, Pete Rius	Top 10 ’56 Ford Pickup, Steve Lopez ’60 Ford Starliner, Ron Tittle ’30 Ford Model A, Chuck Schuweker ’53 Studebaker Starlight Coupe, Leonard Knight ’36 Ford Roadster, Fred DeFalco ’57 Ford Thunderbird, Jerry Logan ’50 Chevy Pickup, Jim Meyer “Wood Car,” Kelsey Clark ’50 Oldsmobile 88, Marty Fisher ’70 Pontiac Firebird, Michael Keenan