Thu, 11/10/2011 - 12:06

 

  goldman
  Jon Goldman

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman for a webinar, Thursday, November 17, at 10:00 a.m. (PST) as he explores creative ways to effectively use direct mail.

During this session, Goldman will cover:

  • The three Rs of direct marketing.
  • The two things you need to get high response rates
  • The single most important word you should use in your marketing to get prospects to jump at your offer.

Goldman is the creator of Lumpy Mail, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business.

Don’t miss this information-packed webinar, Thursday, November, 17, at 10:00 a.m. (PST).

Members and nonmembers: Participate live or download the webinar when it's convenient.

Thu, 11/10/2011 - 12:06

 

  goldman
  Jon Goldman

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman for a webinar, Thursday, November 17, at 10:00 a.m. (PST) as he explores creative ways to effectively use direct mail.

During this session, Goldman will cover:

  • The three Rs of direct marketing.
  • The two things you need to get high response rates
  • The single most important word you should use in your marketing to get prospects to jump at your offer.

Goldman is the creator of Lumpy Mail, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business.

Don’t miss this information-packed webinar, Thursday, November, 17, at 10:00 a.m. (PST).

Members and nonmembers: Participate live or download the webinar when it's convenient.

Thu, 11/10/2011 - 11:56

 

ebay
Entrants of the 2011 People’s Picks survey had the opportunity to vote via mobile through the eBay Motors iPhone app.

eBay Motors has announced the winners of the 2011 People’s Picks survey—the annual poll inviting enthusiasts to weigh in on all things automotive, including best camshaft, favorite ignition and favorite musclecar—even the best movie car of all time. More than 3.4 million votes were cast in this year’s competition, 10 times the 2010 tally. New this year, entrants had the opportunity to vote via mobile through the eBay Motors iPhone app.

“This year’s massive voter turnout reflects the incredible passion of the auto community, something we fuel every day on eBay Motors, where people are buying auto parts literally every second,” said Famous Rhodes, senior director, eBay Motors. “The automotive community has strong opinions not just on their favorite cars and trucks, but also on the brands that help them modify and customize those vehicles. People’s Picks ultimately shows that brands matter when it comes to enthusiasts.”

The annual eBay Motors People’s Picks survey offered 10 different voting categories: American Muscle Cars, Motorsports, Import Tuner, Super Cars, Trucks, Four Wheeler/Off-Road, Classic European, Motorcycles, Cars in Culture, and Modern Foreign and Domestic.

Winners in multiple categories this year include BFGoodrich, Edelbrock, Garret, Hooker Headers and K&N. For movie buffs, Best Movie Car went to “Eleanor,” Nicolas Cage’s ’67 Shelby Mustang from the Gone in 60 Seconds remake.

People's Picks 2011 Select Winners:

Muscle Car

  • Favorite Muscle Car of All Time: Ford Mustang (followed by the Camaro and GTO)
  • Favorite Bolt-On Brand: Edelbrock
  • Favorite Super Charger: Roush
Tuner
  • Most Tunable Brand: Honda
  • Favorite Performance Tire: Pirelli
  • Favorite Turbo Charger: Garrett
Trucks
  • Favorite Exhaust Header: Hooker Headers
  • Favorite Tire Brand: BFGoodrich
4X4/Off Road
  • Best Brand: Jeep
  • $1,000 to Spend on Aftermarket: Lift Kit/Suspension
  • Favorite Tire: BFGoodrich

Project Corner

  • Best Foundation for Late-Model Street Rod: Ford Mustang
  • Toughest Part of a Project: Body/Paint
  • Favorite Professional Tool Manufacturer: Snap-On
Cars in Culture
  • Best Movie Car: ’67 Shelby Mustang (Eleanor) from Gone in 60 Seconds remake
Motorsports
  • Favorite Racing Series: NASCAR
  • Greatest Race in the World: Le Mans (followed by the Daytona 500 and Indy 500)
Thu, 11/10/2011 - 11:56

 

ebay
Entrants of the 2011 People’s Picks survey had the opportunity to vote via mobile through the eBay Motors iPhone app.

eBay Motors has announced the winners of the 2011 People’s Picks survey—the annual poll inviting enthusiasts to weigh in on all things automotive, including best camshaft, favorite ignition and favorite musclecar—even the best movie car of all time. More than 3.4 million votes were cast in this year’s competition, 10 times the 2010 tally. New this year, entrants had the opportunity to vote via mobile through the eBay Motors iPhone app.

“This year’s massive voter turnout reflects the incredible passion of the auto community, something we fuel every day on eBay Motors, where people are buying auto parts literally every second,” said Famous Rhodes, senior director, eBay Motors. “The automotive community has strong opinions not just on their favorite cars and trucks, but also on the brands that help them modify and customize those vehicles. People’s Picks ultimately shows that brands matter when it comes to enthusiasts.”

The annual eBay Motors People’s Picks survey offered 10 different voting categories: American Muscle Cars, Motorsports, Import Tuner, Super Cars, Trucks, Four Wheeler/Off-Road, Classic European, Motorcycles, Cars in Culture, and Modern Foreign and Domestic.

Winners in multiple categories this year include BFGoodrich, Edelbrock, Garret, Hooker Headers and K&N. For movie buffs, Best Movie Car went to “Eleanor,” Nicolas Cage’s ’67 Shelby Mustang from the Gone in 60 Seconds remake.

People's Picks 2011 Select Winners:

Muscle Car

  • Favorite Muscle Car of All Time: Ford Mustang (followed by the Camaro and GTO)
  • Favorite Bolt-On Brand: Edelbrock
  • Favorite Super Charger: Roush
Tuner
  • Most Tunable Brand: Honda
  • Favorite Performance Tire: Pirelli
  • Favorite Turbo Charger: Garrett
Trucks
  • Favorite Exhaust Header: Hooker Headers
  • Favorite Tire Brand: BFGoodrich
4X4/Off Road
  • Best Brand: Jeep
  • $1,000 to Spend on Aftermarket: Lift Kit/Suspension
  • Favorite Tire: BFGoodrich

Project Corner

  • Best Foundation for Late-Model Street Rod: Ford Mustang
  • Toughest Part of a Project: Body/Paint
  • Favorite Professional Tool Manufacturer: Snap-On
Cars in Culture
  • Best Movie Car: ’67 Shelby Mustang (Eleanor) from Gone in 60 Seconds remake
Motorsports
  • Favorite Racing Series: NASCAR
  • Greatest Race in the World: Le Mans (followed by the Daytona 500 and Indy 500)
Thu, 11/10/2011 - 11:50
  moroso
  Team Moroso—Loara High School from Anaheim California—won the third annual "Showdown at SEMA" with a record-breaking time of 21:08 minutes.
This year's Hot Rodders of Tomorrow Engine Challenge teams finished their builds in the fastest times ever recorded in the event's three-year history. All 10 teams competing at the 2011 SEMA Show, November 1–4, in Las Vegas, finished faster than the 2009 champion and the top six teams would have beaten the 2010 champion. But it was Team Moroso—Loara High School from Anaheim, California—that won the third annual "Showdown at SEMA" with a record-breaking time of 21:08 minutes.

Providing young automotive enthusiasts an opportunity to develop and showcase their talents while being exposed to the automotive aftermarket industry, Hot Rodders of Tomorrow has been invited to compete at the SEMA Show every year since its inception in 2008. The organization’s goal is to reach out to high school students before they graduate in order to provide much-needed future talent for the automotive aftermarket.

The purpose of the competition, held annually at the SEMA Show, is to offer opportunities for students to build and develop teamwork, demonstrate their enthusiasm and ingenuity and build their confidence and commitment to excellence. Teams of five auto technology students and an instructor from invited high schools across the country compete to properly disassemble and reassemble a small-block Chevrolet engine with aftermarket components in the least amount of time possible. The team with the quickest total time, including added penalties, wins. The competition engines have been built to replicate real-world, high-performance engines found in today's muscle cars and hot rods.

This year, 10 teams earned their way to the "Showdown at SEMA" national championship—six teams by winning their division heats straight out and four additional wildcard teams that had the next best qualifying times in the nation.

The ultimate prize for each member of the winning team is $10,000 in scholarship money provided by Ohio Technical College (OTC), School of Automotive Machinists (SAM) and University of Northwest Ohio (UNOH). Hot Rodders of Tomorrow judges and staff are 100% volunteer.

This year's winners included:

Team
  Overall Average   Place

Moroso
Loara High School, Anaheim California – Division 7 Winner

  21.08
  1st

Painless Performance Products
Eastern Oklahoma County Tech Center, Choctaw, Oklahoma – Division 4 Winner

  24.36
  2nd

COMP Cams
East Ridge High School, Chattanooga, Tennessee #1 – Division 2 Wildcard

  28.52
  3rd

ARP
East Ridge High School, Chattanooga, Tennessee #2 – Division 2 Winner

  28.60
  4th

Fel-Pro
Joliet Central High School, Joliet, Illinois – Division 3 Winner

  29.10
  5th

Motive Gear
Belvidere North High School, Belvidere, Illinois – Division 8 Winner

  29.17   6th

Royal Purple
Burton Center for Arts & Technology, Salem, Virginia – Division 1 Winner

  32.65
  7th

Hawk Performance
Elkhart Area Career Center #1, Elkhart, Indiana – Division 8 Wildcard

  35.38
  8th

Auto Meter
Elkhart Area Career Center #2, Elkhart, Indiana – Division 8 Wildcard

  36.40
  9th

K&N Filters
North Orange County ROP, Anaheim, California – Division 7 Wildcard

  36.72
  10th
Thu, 11/10/2011 - 11:50
  moroso
  Team Moroso—Loara High School from Anaheim California—won the third annual "Showdown at SEMA" with a record-breaking time of 21:08 minutes.
This year's Hot Rodders of Tomorrow Engine Challenge teams finished their builds in the fastest times ever recorded in the event's three-year history. All 10 teams competing at the 2011 SEMA Show, November 1–4, in Las Vegas, finished faster than the 2009 champion and the top six teams would have beaten the 2010 champion. But it was Team Moroso—Loara High School from Anaheim, California—that won the third annual "Showdown at SEMA" with a record-breaking time of 21:08 minutes.

Providing young automotive enthusiasts an opportunity to develop and showcase their talents while being exposed to the automotive aftermarket industry, Hot Rodders of Tomorrow has been invited to compete at the SEMA Show every year since its inception in 2008. The organization’s goal is to reach out to high school students before they graduate in order to provide much-needed future talent for the automotive aftermarket.

The purpose of the competition, held annually at the SEMA Show, is to offer opportunities for students to build and develop teamwork, demonstrate their enthusiasm and ingenuity and build their confidence and commitment to excellence. Teams of five auto technology students and an instructor from invited high schools across the country compete to properly disassemble and reassemble a small-block Chevrolet engine with aftermarket components in the least amount of time possible. The team with the quickest total time, including added penalties, wins. The competition engines have been built to replicate real-world, high-performance engines found in today's muscle cars and hot rods.

This year, 10 teams earned their way to the "Showdown at SEMA" national championship—six teams by winning their division heats straight out and four additional wildcard teams that had the next best qualifying times in the nation.

The ultimate prize for each member of the winning team is $10,000 in scholarship money provided by Ohio Technical College (OTC), School of Automotive Machinists (SAM) and University of Northwest Ohio (UNOH). Hot Rodders of Tomorrow judges and staff are 100% volunteer.

This year's winners included:

Team
  Overall Average   Place

Moroso
Loara High School, Anaheim California – Division 7 Winner

  21.08
  1st

Painless Performance Products
Eastern Oklahoma County Tech Center, Choctaw, Oklahoma – Division 4 Winner

  24.36
  2nd

COMP Cams
East Ridge High School, Chattanooga, Tennessee #1 – Division 2 Wildcard

  28.52
  3rd

ARP
East Ridge High School, Chattanooga, Tennessee #2 – Division 2 Winner

  28.60
  4th

Fel-Pro
Joliet Central High School, Joliet, Illinois – Division 3 Winner

  29.10
  5th

Motive Gear
Belvidere North High School, Belvidere, Illinois – Division 8 Winner

  29.17   6th

Royal Purple
Burton Center for Arts & Technology, Salem, Virginia – Division 1 Winner

  32.65
  7th

Hawk Performance
Elkhart Area Career Center #1, Elkhart, Indiana – Division 8 Wildcard

  35.38
  8th

Auto Meter
Elkhart Area Career Center #2, Elkhart, Indiana – Division 8 Wildcard

  36.40
  9th

K&N Filters
North Orange County ROP, Anaheim, California – Division 7 Wildcard

  36.72
  10th
Thu, 11/10/2011 - 11:43
  are
  Left to right: Ralph Gatti, Sal Gatti and Aden Miller.
Truck cap and tonneau cover manufacturer A.R.E. has announced Aden Miller and Ralph Gatti have received the SEMA Light Truck Accessories Alliance (TORA) 2011 Hall of Fame Award.

The TORA Hall of Fame Award has been established to recognize quality and service in the light-truck industry. Both Miller and Gatti played integral roles in the founding of A.R.E. and its contributions to the light truck community.

A.R.E. was founded in 1969 by friends Sal Gatti (Ralph Gatti’s father) and Jonas Yoder, plus first employee Aden Miller, to manufacture high-quality aluminum frame truck caps that fit the needs of truck owners. As the company grew, Ralph Gatti joined Miller to focus on production, and in 1979 they designed their first joint product, the Deluxe Commercial Unit (DCU). In 1982, Miller and Gatti introduced the first fiberglass truck cap into A.R.E.’s product lineup.

As instrumental leaders in creating new-product components at A.R.E., both Miller and Gatti have been recognized for their product designs. Miller has received the Ron Webster Award for Innovation and Design Excellence and the Chrysler/SEMA Award for Innovation/Engineering Excellence. Gatti’s focus on innovation and his customer-centered approach grew the business from a small regional cap manufacturer to an industry leader.

“Our company continues to grow and succeed as a leading truck accessories business as a result of the core values that these gentlemen put in place during the first formative years of A.R.E.,” said Terry Seikel, A.R.E. president and CEO. “More than 40 years later, we are still committed to product innovation, design excellence and a customer-centric work ethic. We are very proud of Aden and Ralph for receiving this award and for joining our co-founder Sal Gatti in the TORA Hall of Fame.”

Miller retired as vice president of design and engineering at A.R.E. in 2006. Gatti currently serves on the board for A.R.E. As positive mentors to friends and industry colleagues, both Miller and Gatti have spent much of their retirement volunteering for natural disaster efforts and leading missions overseas.
Thu, 11/10/2011 - 11:43
  are
  Left to right: Ralph Gatti, Sal Gatti and Aden Miller.
Truck cap and tonneau cover manufacturer A.R.E. has announced Aden Miller and Ralph Gatti have received the SEMA Light Truck Accessories Alliance (TORA) 2011 Hall of Fame Award.

The TORA Hall of Fame Award has been established to recognize quality and service in the light-truck industry. Both Miller and Gatti played integral roles in the founding of A.R.E. and its contributions to the light truck community.

A.R.E. was founded in 1969 by friends Sal Gatti (Ralph Gatti’s father) and Jonas Yoder, plus first employee Aden Miller, to manufacture high-quality aluminum frame truck caps that fit the needs of truck owners. As the company grew, Ralph Gatti joined Miller to focus on production, and in 1979 they designed their first joint product, the Deluxe Commercial Unit (DCU). In 1982, Miller and Gatti introduced the first fiberglass truck cap into A.R.E.’s product lineup.

As instrumental leaders in creating new-product components at A.R.E., both Miller and Gatti have been recognized for their product designs. Miller has received the Ron Webster Award for Innovation and Design Excellence and the Chrysler/SEMA Award for Innovation/Engineering Excellence. Gatti’s focus on innovation and his customer-centered approach grew the business from a small regional cap manufacturer to an industry leader.

“Our company continues to grow and succeed as a leading truck accessories business as a result of the core values that these gentlemen put in place during the first formative years of A.R.E.,” said Terry Seikel, A.R.E. president and CEO. “More than 40 years later, we are still committed to product innovation, design excellence and a customer-centric work ethic. We are very proud of Aden and Ralph for receiving this award and for joining our co-founder Sal Gatti in the TORA Hall of Fame.”

Miller retired as vice president of design and engineering at A.R.E. in 2006. Gatti currently serves on the board for A.R.E. As positive mentors to friends and industry colleagues, both Miller and Gatti have spent much of their retirement volunteering for natural disaster efforts and leading missions overseas.
Thu, 11/10/2011 - 11:03

 

  ohno
  One of the many highlights of the 2011 SEMA Show was the New Products Awards Breakfast, where U.S. Olympic gold medalist Apolo Anton Ohno unveiled his custom ’64 Cadillac convertible.

With more than 2,100 manufacturers exhibiting at the 2011 SEMA Show, the annual event attracted media from all over the world. About 3,000 editors and journalists came to the SEMA Show seeking to report on the new products and hot trends in the automotive specialty-equipment market. While coverage on the event continues to pour in, here are a few early clips:

We’ll continue to share media coverage from the SEMA Show in SEMA News and on the SEMA Facebook page.

Thu, 11/10/2011 - 11:03

 

  ohno
  One of the many highlights of the 2011 SEMA Show was the New Products Awards Breakfast, where U.S. Olympic gold medalist Apolo Anton Ohno unveiled his custom ’64 Cadillac convertible.

With more than 2,100 manufacturers exhibiting at the 2011 SEMA Show, the annual event attracted media from all over the world. About 3,000 editors and journalists came to the SEMA Show seeking to report on the new products and hot trends in the automotive specialty-equipment market. While coverage on the event continues to pour in, here are a few early clips:

We’ll continue to share media coverage from the SEMA Show in SEMA News and on the SEMA Facebook page.