Business Tools

How to Get Your Direct Mail Read, Not Trashed


  Jon Goldman

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman for a webinar, Thursday, November 17, at 10:00 a.m. (PST) as he explores creative ways to effectively use direct mail.

During this session, Goldman will cover:

  • The three Rs of direct marketing.
  • The two things you need to get high response rates
  • The single most important word you should use in your marketing to get prospects to jump at your offer.

Goldman is the creator of Lumpy Mail, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business.

Don’t miss this information-packed webinar, Thursday, November, 17, at 10:00 a.m. (PST).

Members and nonmembers: Participate live or download the webinar when it's convenient.