For association-related travel, contact Manya Petropaki (manya.p@travelstoreusa.com) at Travel Store USA, 949/930-9268.
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| The 2011 Shine Award was presented to Bruce and Judy Ricks of Sapulpa, Oklahoma, for their ’56 Ford convertible "Suncammer." Photo courtesy of www.automotive.com. |
In what has become a car builder's highest honor at the aftermarket industry event of the year, hundreds of exceptional rides were considered for the 11th annual Mothers Shine Award. Held at the SEMA Show in Las Vegas, the Shine Award honors uncompromising excellence in vehicle design. The winner is decided upon by an international panel of respected members of the automotive industry, including journalists, seasoned hobbyists and past winners. Judging is based on overall appearance, fit and finish, attention to detail, integration of custom and stock elements, creative vision and execution of concept.
Hosting the ceremony this year held at the Mothers Polishes booth were aftermarket industry veterans Joe Sebergandio and Will Handzel.
The 2011 Shine Award was presented to Bruce and Judy Ricks of Sapulpa, Oklahoma, for their ’56 Ford convertible "Suncammer." This build is named for its ’67 Ford 427ci SOHC engine under the hood. It features countless details, including a fully tuned suspension and a modification to every body panel. The "Suncammer" was built by Steve Cook Creations from Oklahoma City over a period of more than five years.
In addition to the Shine, 11 Mothers Choice Award trophies were also presented:
’11 Ford Mustang "Last Ride"
Owner: Sal Valdez, Corona, California
Builder: Matt Bernal, lead designer and builder, owner of Bernal Auto Style, Orange County, California
Location: Doug Thorley Headers Booth
’12 Cadillac CTS-V
Owner/Builder/location: James Gill, D3 Group, Signal Hill, California
Location: Outside entry area to SEMA Show
’39 Buick Special
Builder: Dave Kindig, Kindig-it, Salt Lake City, Utah
Owner: Harold Wiley, Salt Lake City, Utah
Location: Front entrance foyer
’44 Mack Fire Truck
Owner: Roger and Rhonda Brown, and sons Aaron Payne and Adam Payne
Builder: Precisions Designs, Henderson, Colorado
Location: Outside in front of Mothers Big Rig
’62 Chevrolet Corvette
Owner: Bruce Milyard, Grand Junction, Colorado
Builder: John Martin, Johnny's Rod Shop, Alamosa, Colorado
Location: Outside in front of Central Hall
’73 Pontiac Trans Am
Owner: SW, Austin, Texas
Builder: Detroit Speed, Mooresville, North Carolina
Location: ARP Fasteners Booth
’69 Plymouth Barracuda "Blowfish"
Owner: George Poteet, Nashville, Tennessee
Builder: Rad Rides by Troy, Manteno, Illinois
Location: Derale Booth
’63 Chevrolet Impala "El Rey"
Owner/Builder: Albert De Alba, Mario's Autoworks, Montclair, California and Calblast, Upland, California
Location: Outside South Hall in DUB display area
’67 Chevrolet Nova "Innovator"
Owner: Alex Covington, Clover, South Carolina
Builder: Roadster Shop, Mundelein, Illinois
Location: Baer Brakes Booth
’32 Ford 3-Window Coupe
Owners: Phil and Deb Becker, Dwight, Illinois
Builder: Fast Lane Rod Shop, Donahue, Iowa
’59 Imperial Speedster
Owner/Builder: Pfaff Designs, Royal Oak, Michigan
Location: PPG Booth
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| The 2011 Shine Award was presented to Bruce and Judy Ricks of Sapulpa, Oklahoma, for their ’56 Ford convertible "Suncammer." Photo courtesy of www.automotive.com. |
In what has become a car builder's highest honor at the aftermarket industry event of the year, hundreds of exceptional rides were considered for the 11th annual Mothers Shine Award. Held at the SEMA Show in Las Vegas, the Shine Award honors uncompromising excellence in vehicle design. The winner is decided upon by an international panel of respected members of the automotive industry, including journalists, seasoned hobbyists and past winners. Judging is based on overall appearance, fit and finish, attention to detail, integration of custom and stock elements, creative vision and execution of concept.
Hosting the ceremony this year held at the Mothers Polishes booth were aftermarket industry veterans Joe Sebergandio and Will Handzel.
The 2011 Shine Award was presented to Bruce and Judy Ricks of Sapulpa, Oklahoma, for their ’56 Ford convertible "Suncammer." This build is named for its ’67 Ford 427ci SOHC engine under the hood. It features countless details, including a fully tuned suspension and a modification to every body panel. The "Suncammer" was built by Steve Cook Creations from Oklahoma City over a period of more than five years.
In addition to the Shine, 11 Mothers Choice Award trophies were also presented:
’11 Ford Mustang "Last Ride"
Owner: Sal Valdez, Corona, California
Builder: Matt Bernal, lead designer and builder, owner of Bernal Auto Style, Orange County, California
Location: Doug Thorley Headers Booth
’12 Cadillac CTS-V
Owner/Builder/location: James Gill, D3 Group, Signal Hill, California
Location: Outside entry area to SEMA Show
’39 Buick Special
Builder: Dave Kindig, Kindig-it, Salt Lake City, Utah
Owner: Harold Wiley, Salt Lake City, Utah
Location: Front entrance foyer
’44 Mack Fire Truck
Owner: Roger and Rhonda Brown, and sons Aaron Payne and Adam Payne
Builder: Precisions Designs, Henderson, Colorado
Location: Outside in front of Mothers Big Rig
’62 Chevrolet Corvette
Owner: Bruce Milyard, Grand Junction, Colorado
Builder: John Martin, Johnny's Rod Shop, Alamosa, Colorado
Location: Outside in front of Central Hall
’73 Pontiac Trans Am
Owner: SW, Austin, Texas
Builder: Detroit Speed, Mooresville, North Carolina
Location: ARP Fasteners Booth
’69 Plymouth Barracuda "Blowfish"
Owner: George Poteet, Nashville, Tennessee
Builder: Rad Rides by Troy, Manteno, Illinois
Location: Derale Booth
’63 Chevrolet Impala "El Rey"
Owner/Builder: Albert De Alba, Mario's Autoworks, Montclair, California and Calblast, Upland, California
Location: Outside South Hall in DUB display area
’67 Chevrolet Nova "Innovator"
Owner: Alex Covington, Clover, South Carolina
Builder: Roadster Shop, Mundelein, Illinois
Location: Baer Brakes Booth
’32 Ford 3-Window Coupe
Owners: Phil and Deb Becker, Dwight, Illinois
Builder: Fast Lane Rod Shop, Donahue, Iowa
’59 Imperial Speedster
Owner/Builder: Pfaff Designs, Royal Oak, Michigan
Location: PPG Booth
The SEMA Awards, presented at the 2011 SEMA Show last Tuesday morning in Las Vegas, recognize outstanding vehicles that specialty-equipment manufacturers believe are the best platforms for accessorizing and that showcase this year’s coolest products. To determine winners for each category, an inventory was made of all the new-vehicle platforms on display at the 2011 SEMA Show. Those with the highest tallies drove off with the honors. This year's winners were the Chevrolet Camaro for Hottest Car, Ford F-Series for Hottest Truck, Fiat 500 for Hottest Sport Compact and Jeep Wrangler for Hottest 4x4-SUV.
Chevrolet Camaro
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| SEMA Chairman Paul “Scooter” Brothers (left) awards Chris Perry, General Motors vice president global Chevrolet marketing and strategy, the SEMA Award for Hottest Car. |
The Chevrolet Camaro was named the Hottest Car for the second consecutive year at the 2011 SEMA Show.
“We are honored that our Camaro received the SEMA Award for the Hottest Car this year,” said John Fitzpatrick, marketing manager, Chevy Performance Cars. “It’s especially meaningful to receive an award that represents the views of those leaders and visionaries in the specialty-equipment industry that help drive consumer trends in the marketplace.”
Winner of the SEMA
Award for Hottest Car two years in a row, there is
little doubt that the Chevrolet Camaro remains one of the most
accessorized vehicles on the planet. The list of available performance
parts and accessories for the Camaro grows daily as its popularity
increases.
Ford F-Series
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| SEMA President and CEO Chris Kersting (left) congratulates Martin Smith, Ford Motor Co. executive design director, with the SEMA Award for Hottest Truck. |
The Ford F-Series was named the Hottest Truck at the 2011 SEMA Show making it the second consecutive year to receive the SEMA Award.
A three-time SEMA Most Accessory-Friendly Truck award winner, the F-Series from Ford is a perennial favorite with enthusiasts and specialty-equipment manufactures. New F-Series designs have spurred even more parts and accessories for blue-oval fans, and all indications are that the trend will continue with the latest models.“Each year manufacturers from the specialty and performance industry have come to the SEMA Show with an explosion of new products and new styling trends displayed on the cars and trucks they view as the most popular trendsetting models,” said Chris Kersting, SEMA’s president and CEO. “Once again, the exhibitors’ hands-down favorite truck was the F-Series. Given its history at the SEMA Show, it comes as no surprise that the F-Series has emerged once again as the one exhibitors identified as the most accessory-friendly truck.”
Fiat 500
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| SEMA Chairman-Elect Nate Shelton presents Pietro Gorlier, Mopar Service, Parts & Customer Care president and CEO, with the SEMA Award for Hottest Sport Compact. |
The Fiat 500 was named the Hottest Sport Compact at the 2011 SEMA Show making it the first vehicle to take home honors in the newest SEMA Award category and beating out a dozen competitors.
“In just its first year, our new Fiat 500 is prominent throughout this year's SEMA Show as it is the perfect canvas for customization," said Pietro Gorlier, president and CEO, parts & customer care, Mopar Service. “We are honored by the SEMA Award recognition and excited by the creativity and enthusiasm of our fans and the specialty-equipment manufacturers who continue to make the Fiat 500 even more distinctive in the marketplace."
After arriving in U.S. showrooms earlier this year, the Fiat 500 quickly became a favorite of auto enthusiasts, specialty manufacturers and customizers nationwide.
“Each year there are a few vehicle models that emerge and make a strong statement about the future direction of the specialty-equipment industry,” said Kersting. "Given its accessory-friendly style, it comes as no surprise that the Fiat 500 has emerged as the one exhibitors identified as the hottest sport compact.”
Jeep Wrangler
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| Former SEMA Chairman Rick Rollins (left) presents Pietro Gorlier with the SEMA Award for Hottest 4x4-SUV. |
The Jeep Wrangler was named the Hottest 4x4-SUV at the 2011 SEMA Show making it the second consecutive year to receive the honor.
"We are honored that our Jeep Wrangler was named hottest SUV at the SEMA show," said Gorlier. "The Jeep Wrangler is an icon that has been around for nearly 70 years. No one comes close to matching its legendary capability."
Custom parts and accessories for the Jeep Wrangler remain in high demand as owners look for ways to make their Wranglers more their own. Enthusiasm for the Wrangler has led to its winning of multiple industry awards, including the SEMA Most Accessory-Friendly SUV in 2007.
The SEMA Awards, presented at the 2011 SEMA Show last Tuesday morning in Las Vegas, recognize outstanding vehicles that specialty-equipment manufacturers believe are the best platforms for accessorizing and that showcase this year’s coolest products. To determine winners for each category, an inventory was made of all the new-vehicle platforms on display at the 2011 SEMA Show. Those with the highest tallies drove off with the honors. This year's winners were the Chevrolet Camaro for Hottest Car, Ford F-Series for Hottest Truck, Fiat 500 for Hottest Sport Compact and Jeep Wrangler for Hottest 4x4-SUV.
Chevrolet Camaro
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| SEMA Chairman Paul “Scooter” Brothers (left) awards Chris Perry, General Motors vice president global Chevrolet marketing and strategy, the SEMA Award for Hottest Car. |
The Chevrolet Camaro was named the Hottest Car for the second consecutive year at the 2011 SEMA Show.
“We are honored that our Camaro received the SEMA Award for the Hottest Car this year,” said John Fitzpatrick, marketing manager, Chevy Performance Cars. “It’s especially meaningful to receive an award that represents the views of those leaders and visionaries in the specialty-equipment industry that help drive consumer trends in the marketplace.”
Winner of the SEMA
Award for Hottest Car two years in a row, there is
little doubt that the Chevrolet Camaro remains one of the most
accessorized vehicles on the planet. The list of available performance
parts and accessories for the Camaro grows daily as its popularity
increases.
Ford F-Series
![]() |
|
| SEMA President and CEO Chris Kersting (left) congratulates Martin Smith, Ford Motor Co. executive design director, with the SEMA Award for Hottest Truck. |
The Ford F-Series was named the Hottest Truck at the 2011 SEMA Show making it the second consecutive year to receive the SEMA Award.
A three-time SEMA Most Accessory-Friendly Truck award winner, the F-Series from Ford is a perennial favorite with enthusiasts and specialty-equipment manufactures. New F-Series designs have spurred even more parts and accessories for blue-oval fans, and all indications are that the trend will continue with the latest models.“Each year manufacturers from the specialty and performance industry have come to the SEMA Show with an explosion of new products and new styling trends displayed on the cars and trucks they view as the most popular trendsetting models,” said Chris Kersting, SEMA’s president and CEO. “Once again, the exhibitors’ hands-down favorite truck was the F-Series. Given its history at the SEMA Show, it comes as no surprise that the F-Series has emerged once again as the one exhibitors identified as the most accessory-friendly truck.”
Fiat 500
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| SEMA Chairman-Elect Nate Shelton presents Pietro Gorlier, Mopar Service, Parts & Customer Care president and CEO, with the SEMA Award for Hottest Sport Compact. |
The Fiat 500 was named the Hottest Sport Compact at the 2011 SEMA Show making it the first vehicle to take home honors in the newest SEMA Award category and beating out a dozen competitors.
“In just its first year, our new Fiat 500 is prominent throughout this year's SEMA Show as it is the perfect canvas for customization," said Pietro Gorlier, president and CEO, parts & customer care, Mopar Service. “We are honored by the SEMA Award recognition and excited by the creativity and enthusiasm of our fans and the specialty-equipment manufacturers who continue to make the Fiat 500 even more distinctive in the marketplace."
After arriving in U.S. showrooms earlier this year, the Fiat 500 quickly became a favorite of auto enthusiasts, specialty manufacturers and customizers nationwide.
“Each year there are a few vehicle models that emerge and make a strong statement about the future direction of the specialty-equipment industry,” said Kersting. "Given its accessory-friendly style, it comes as no surprise that the Fiat 500 has emerged as the one exhibitors identified as the hottest sport compact.”
Jeep Wrangler
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| Former SEMA Chairman Rick Rollins (left) presents Pietro Gorlier with the SEMA Award for Hottest 4x4-SUV. |
The Jeep Wrangler was named the Hottest 4x4-SUV at the 2011 SEMA Show making it the second consecutive year to receive the honor.
"We are honored that our Jeep Wrangler was named hottest SUV at the SEMA show," said Gorlier. "The Jeep Wrangler is an icon that has been around for nearly 70 years. No one comes close to matching its legendary capability."
Custom parts and accessories for the Jeep Wrangler remain in high demand as owners look for ways to make their Wranglers more their own. Enthusiasm for the Wrangler has led to its winning of multiple industry awards, including the SEMA Most Accessory-Friendly SUV in 2007.
SEMA News—November 2011
Re-Tooling Your Online Reviews Strategy
New Tech and Added Punch for 2012
INTERNET
![]() Search-engine Bing is countering Google’s +1 recommendation button with a similarly tooled “Bing Bar.” |
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Newest to the pack is the Google +1 recommendation button, which rolled out in June and currently appears on more than a million websites, according to Vic Gundotra, Google senior vice president of engineering. Under the recommendation service, a simple click on the +1 button authorizes Google to run a personal endorsement under Google search-engine returns associated with the company or product, under Google ads for that company, or on the recommended company’s website. If the endorsement comes from a member of the new Google+ social network, the recommendation even gets sweeter: For those thumbs-ups, Google is also authorized to run a photo of the member along with the hurrah.
“This isn’t social simply for the sake of social,” said Pehr Luedtke, CEO of PowerReviews, a popular online review platform that has incorporated the +1 button into its own reviews platform. “It’s a way to drive real business results by leveraging the power of recommendations made between friends and peers.”
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To add any or all of the reviews buttons to your own website, check out the |
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Web surfers using the service need to be signed into a Google account to see and click on the +1 button. If they’re logged into Google Mail, YouTube, Google Apps or the new Google+ social network, for example, they’ll be able to see and click on +1 buttons.
While Google reserves the right to display a +1 recommendation to any Google user, Gundotra indicates that the search giant is most interested in showcasing the endorsements to friends and acquaintances in the reviewer’s social circles on Google. Currently, that translates into the social connections the reviewer has on the Google+ social network, Gmail or Google Talk chat list, Google Contacts, Google Reader and Google Buzz.
Not surprisingly, Bing and Facebook have decided to partner to promote a rival recommendation program that’s just as easy to use. Dubbed the “Bing Bar,” the feature enables anyone logged into Bing to use a universal Facebook “Like” button to endorse a company or product page to friends on Facebook.
Still another similar recommendation service is available from Twitter, which offers a free “Tweet” button that also can be added to any website in a matter of seconds. The beauty of Twitter’s button is that a web marketer need not be a member of Twitter—or even understand how Twitter works—in order to derive promotional benefit from the button. Simply embed the button on key pages of your website, and Twitter users will handle the rest by clicking the button and instantly tweeting to their “followers” about your company, product or service.
Contact: 631/256-6602;
joe@joedysart.com; or www.joedysart.com
SEMA News—November 2011
What to Do in Las Vegas
Got Some Free Time? There Are Plenty of Ways to Fill It!
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The SEMA Show is a major attraction in Las Vegas, and most attendees and exhibitors will spend the majority of their time either on the Show floor or participating in the many educational and networking opportunities afforded by the event.
But Las Vegas is also one of the premier recreational venues in the world, offering not only world-class entertainment from all facets of show business, but also a wealth of cultural, historical and outdoor possibilities.
Check out the official Las Vegas tourism site at www.visitlasvegas.com to discover a host of shows, activities, restaurants and more. And be sure to review the discounted rates for many of the city’s major attractions in the “Best Bang for the Buck” sidebar on p. 266. Meanwhile, browse the accompanying photos and captions to get a taste of what’s on tap.Imperial Palace Car Collection:
Touted as the world’s largest and finest classic car showroom, the Imperial Palace collection is said to display $100 million worth of vehicles, some of which are for sale.
Visitors can see more than 250 antiques, musclecars and specialty-interest cars and trucks. The showroom is open from 10:00 a.m.–6:00 p.m. daily. Call 702-794-3174 or visit www.imperialpalace.com and select “The Auto Collections” from the left navigation menu for information about tickets and reservations. The Imperial Palace hotel is located at 3535 Las Vegas Blvd. South in Las Vegas.Bellagio Gallery of Fine Arts:
Those interested in art of a more formal variety might want to venture into the Bellagio Hotel and Casino’s gallery of fine art. The gallery prides itself on presenting works by some of the world’s most compelling artists in what it calls “intimate exhibitions.”
The current exhibit, entitled “A Sense of Place: Landscapes from Monet to Hockney,” features paintings, photographs and videos showcasing the works of artists, such as Claude Monet, Marc Chagall, Helen Frankenthaler, David Hockney, Sylvia Plimack Mangold, Robert Rauschenbergg, Christo, Vik Muniz and many others. Visit here for complete information.
Bootleg Canyon Biking:
Get into the great outdoors on the Bootleg Canyon Bike Trails in Boulder City, Nevada, just under 30 miles from Las Vegas.
This wide-ranging series of manmade trails includes both cross-country and downhill-specific trails. There are 36 miles of routes (and you can make more by combining them to your heart’s desire), and there is a shuttle to the top for those who need a boost.
Be warned that the weather can be variable in November, and bring plenty of water! Visit here for details, maps and further information.
The Roller Coaster at New York-New York:
Kids of all ages love roller coasters, and the one at New York-New York carries its passengers up 203 ft. and then zips them down 144 ft. at a speed of 67 miles per hour.
The Roller Coaster is said to simulate “a jet fighter’s barrel roll while taking you on the famous ‘heartline’ twist.”
Prices range from $14 for an individual to $60 for a family of four, which includes ride tickets plus two 5-x7-in. close-up photos. Visit www.newyorknewyork.com and find “The Roller Coaster” under the “Attractions” menu for more information.
Hoover Dam and Lake Mead:
The Lake Mead National Recreation Area offers boating, swimming, fishing, hiking, wildlife and sightseeing all year long.
Located about 30 miles southeast of Las Vegas, the Lake Mead Visitor Center is open from 8:00 a.m.–4:30 p.m., seven days a week. It provides information about new developments within the recreation area, including maps, books, games and toys. For more information, visit www.nps.gov/lake or call 702-293-8990.
Pinball Hall of Fame:
Many of us grew up playing old-fashioned pinball before there was any such thing as a video game.
The Pinball Hall of Fame is touted as the world’s largest pinball collection. Open to the public, a not-for-profit corporation runs the Hall of Fame, and all of the games belong to a single club member named Tim Arnold. The machines range from ’50s vintage up to the ’90s. Because it’s a non-profit organization, non-denominational charities receive any excess earnings.
The Pinball Hall of Fame is located at 1610 E. Tropicana in Las Vegas (across from the Liberace Museum).
Pole Position Raceway:
Got a craving for some wheel-to-wheel competition? Pole Position Raceway offers multiple options.
When you go by yourself or with a group, standard kart races last about 10 minutes, with separate categories for adults and kids. Pole Position also offers group and party packages that feature reserved times for private racing in two-, three- and four-race formats. There are also options for even larger groups who wish to rent the whole facility. The raceway is located at 4175 South Arville in Las Vegas. For information, call 702-227-7223.
Red Rock Canyon National Conservation Area:
Located 17 miles west of the Las Vegas Strip on Charleston Blvd./State Route 159, the 195,819-acre Red Rock Canyon National Conservation Area includes a 13-mile scenic drive, more than 30 miles of hiking trails, rock climbing, horseback riding, mountain biking, road biking, picnic areas and a visitor center with exhibit rooms and a book store.
For those who enjoy outdoor activities, the spectacular landscape is not to be missed. For more information, visit www.redrockcanyonlv.org or call 702-515-5350.
Lied Discovery Children’s Museum:
If you’re bringing the family to Las Vegas for the SEMA Show, be sure the kids get a chance to visit the Lied Discovery Children’s Museum. It includes more than 100 hands-on exhibits that delve into the arts and sciences, nature, music and the humanities as well as traveling exhibitions.
The interactive exhibits are designed for everyone from toddlers to adults, and the museum offers packages for group visits, including award-winning birthday-party programs. The museum is located at 833 Las Vegas Blvd. N. in Las Vegas. Call 702-382-5437 for information about hours and current programs.
Golf in Vegas:
There is a huge variety of golf courses in and around Las Vegas, such as the Arroyo Golf Club at Red Rock; the Bali Hai, Mandalay Bay; the Rhodes Ranch Golf Club; the Snow Mountain course at Paiute Golf Resort; the TPC Las Vegas and dozens more.
The well-kept fairways, water features and lush vegetation make each one a treasure. This photo is of the Bali Hai, a par 72 layout that plays 7,002 yards from the tips, but SEMA Show week might be a good jumping off point for a few extra days on the links. Visit here to see a great selection of local courses.
Atomic Testing Museum:
Atomic bombs were set off just 65 miles from Las Vegas at the Nevada Test Site (NTS), which was the premier nuclear testing facility in the United States from 1951– 1992. The 8,000-sq.-ft. Atomic Testing Museum details the history of the NTS and the world events that brought it into being. Video displays and galleries explain the background behind the atmospheric tests, underground testing and the environmental impacts that eventually led to the end of testing throughout the world.
The museum is located at 755 E. Flamingo Rd. in Las Vegas and is open seven days a week. For information about hours, visit www.atomictestingmuseum.org or call 702-794-5151.
Las Vegas Natural History Museum:
What is now Las Vegas once lay beneath an ancient sea, and the Las Vegas Natural History Museum provides a slice of what life was like in the locale’s ancient past. Located just south of the intersection of the Vegas Strip and Washington Ave. next to Cashman Field, the museum also features exhibits on the African savannah, desert life and Nevada’s prehistoric past. From sharks to snakes and from dinosaurs to badgers, the museum offers a wealth of entertaining and educational exhibits. It is located at 900 N. Las Vegas Blvd. in Las Vegas. Call 702-384-3466 or visit here for more information.
Best Bang for the Buck
Once you arrive in Las Vegas, there may be limited tickets remaining for same-day purchase up to 3:00 p.m. each day at the information desk in the Grand Lobby of the Las Vegas Convention Center. If you have any further questions regarding this opportunity, call 800-947-1076 and mention the “Delegate Offer.”
Please note: Subject to availability. Seating is based on best available, and no holds will be accepted. Not all categories are available for this special offer. Tickets need to be purchased online or by phone prior to 72 hours in advance to receive confirmation. The Show Tickets Kiosk in the Las Vegas Convention Center Grand Lobby is available until 3:00 p.m. the day of the event.
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Aria Union Restaurant 20% off Aria Gold & Deuce Lounges 2-for-1 drinks upon arrival Aria Haze Nightclub Line Passes and discount to club Aria Viva Elvis 35% off
Bellagio “O” 15% off (10:00 p.m. show Thursday– Bellagio Bank Nightclub Line passes and reduced cover Bellagio Caramel Lounge 2-for-1 drinks upon arrival Bellagio Buffet & Bellagio Café VIP line entrance Bellagio Spa 10% off spa and salon services Excalibur Camelot Steakhouse 15% off
Harrahs Toby Keith’s Bar & Grill Drink specials
Las Vegas Hilton Casino $10 free play or $10 match
Las Vegas Hilton Steve Wyrick Ultra Magician 2-for-
Las Vegas Hilton Paradise Café Breakfast and Las Vegas Hilton Garden of the Dragon Lunch specials Las Vegas Hilton Benihana Lunch specials Las Vegas Hilton Zen Lounge Lunch specials Luxor Tender Steak & Seafood 15% off Luxor Rice & Company 15% off Luxor Criss Angel Believe 35% off MGM Grand KA 35% off Mirage Love 25% off Mirage Beatle’s Love 25% off
Mirage Beatle’s Revolution Lounge 2-for-1 drinks Mirage Terry Fator 20% off Mirage Theater Concessions 20% off |
Mirage Kokomo’s 20% off (except Friday and Saturday) Mirage Stack 20% off (except Friday and Saturday) Mirage Japonais 20% off (except Friday and Saturday) Mirage Cravings 20% off (except Saturday and Sunday) Mirage Room Service 20% off Mirage Carnegie Deli 10% off Mirage CPK 10% off Monte Carlo Pub Food and drink specials Monte Carlo Jabbawokeez 20% off tickets Monte Carlo Spa by Mandara 20% discount in the spa Monte Carlo Brand 20% off New York, New York Il Fornaio 2–for-1 entrees New York, New York America 10% off New York, New York Gonzalez y Gonzalez 10% off New York, New York Gallagher’s Steakhouse 10% off New York, New York Zumanity 35% off
Paris Spa by Mandara $10 off fitness center access
Planet Hollywood Gallery Nightclub Free admission
Planet Hollywood Fitness Center $10 off fitness center Renaissance Envy Dinner Specials SpringHill Suites Inspirations Lounge 15% off lunch Treasure Island Mystère 35% off |
SEMA News—November 2011
Innovation: It’s Not Just for Products Anymore
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For those of you first reading this in Las Vegas—welcome to the greatest showcase of automotive ideas on earth!
Great ideas are the driving force that started our automotive specialty-equipment community in the first place, leading to innovative products and a world of performance advancements. And today, our industry is applying innovative direction to the businesses themselves as a means to achieve growth and success in today’s challenging market. Companies are finding paths to international markets; they’re adapting products for agriculture and defense; they’re applying their expertise to product development beyond automotive; and they are plumbing the depths of digital media and marketing to be where the customer is. Meanwhile, growth from these new directions fuels the core mission: building and delivering the world’s greatest selection
of equipment to power every aspect of automotive passion!
What are we seeing on the upside? A look at our SEMA Show data indicates that specialty performance businesses are definitely on the throttle as they set themselves up for 2012.
- Exhibitor participation is up significantly for the second year running.
- We have a substantial increase in first-time exhibitors. These new companies span all 12 Show categories, and a large percentage of them are bringing new energy to traditional core sections, such as Racing & Performance.
- Media attendance is up sharply, ensuring that Show coverage will generate buzz for weeks and months after we pack up and leave Las Vegas. We also see huge interest among opinion leaders—well-connected bloggers and cyberspace enthusiasts—who will no doubt find lots of hot tidbits to tweet, blog and post about.
- Buyer attendance is up for the second straight year. This year, buyers and other attendees committed early and have booked more room nights than usual, taking advantage of lower rates among Show-block hotels. That tells us that aggressive buyers and motivated exhibitors are ready to connect in big numbers.
Like our member companies, your association team has also been hard at work implementing innovative ideas to help member companies succeed. In July, we launched a revamped SEMAShow.com website so that attendees and exhibitors were able to register more easily than ever, locate the best possible booth space and get Show information more easily.
We also worked on enhancing product exposure opportunities so that exhibitors can get the most bang for their buck. This year, the popular New Products Showcase—themed Ideas Alive—will also include a section for Featured Products so that exhibitors can get more exposure for products that might have been introduced in a prior year.
Completely new this year is the inaugural SEMA Cruise—Presented by Chevrolet Cruze. We’ve set up some grandstand seating to watch the rolling car show that takes place on teardown day. We’ve gotten the word out so that media and attendees know about this exciting new feature, and we predict that photos and video will spread across the automotive world very quickly.
As the Show opens, we’ll be looking forward to getting your feedback about these new features. And we look forward to seeing the annual explosion of innovation that the industry will unveil this year.
See you on the Show floor!
—Chris Kersting, SEMA President and CEO
FOR IMMEDIATE RELEASE
Renowned TV Show Builders West Coast Customs Rolls Into SEMA With Their “West Coast Customs Experience”
Corona, CA – (October 24, 2011) – West Coast Customs (WCC) returns to the glitz and glamour of the SEMA show in Las Vegas, NV. West Coast Customs known for their amazing builds at their headquarters in Corona, CA, are bringing their shop on the road to the Las Vegas Convention Center for the SEMA Show. At the West Coast Customs Experience inside SEMA, West Coast Customs will open their shop to SEMA members who will have the chance to work hand in hand with the crew to build 4 new GM Sonic’s before the show is over.
The West Coast Customs Experience offers 1 class a day in 4 different areas. Audio/Video will demonstrate with wiring, fabrication and installation of electronic components in the car. The next class is with Ish in the Interior department. Participants will test their skills on Consew sewing machines and learn tips from Ish on the installation of headliners, pillars and seat covers. Our 3rd class covers graphics and detailing of your car. Learn the subtle differences in detailing using the West Coast Customs brand of detail products, and the application process of vinyl graphics. Rounding out our classes is the Accessories, Wheels and Tires class. Students here will learn fitment tips, along with installation of Continental Tires on Asanti Rims. Students will also learn techniques to install suspensions before they mount the new wheels and Tires. All of this excitement will be filmed for an upcoming episode of their hit show Inside West Coast Customs on Velocity.
For more information or sign-up visit us at www.wccexperience.com.
Owner Ryan Friedlinghaus and his shop have been doing exclusive custom builds for the MTV show Pimp my Ride, TLC’s Street Customs, Street Customs Berlin and now on his new show on Velocity, Inside West Coast Customs. Ryan and his crew are world-renowned for their extreme vehicles, outrageous features and unique designs.
Check out Inside West Coast Customs, Sunday at 8:00 pm EST on Velocity.
For media information visit www.westcoastcustoms.com or velocity.tv
Follow us on:
Twitter @selfmaderyan
Facebook.com/officialwcc
About West Coast Customs
Headquartered in Corona, Calif., West Coast Customs was founded in 1993 by Ryan Friedlinghaus. West Coast Customs is known by car enthusiasts as the premiere high-end modification shop that can transform any vehicle into a work of art. West Coast Customs is not only known for building cars but delivering dynamic television content to a wide range of viewers. West Coast Customs has been the exclusive shop featured in MTV show Pimp my Ride, TLC’s Street Customs, Street Customs Berlin and now Velocity, Inside West Coast Customs.
West Coast Customs Media Contact:
Meagan Elliott Meagan@westcoastcustoms.com
Tito Arteaga Tito@westcoastcustoms.com - (951) 284-0680 Ext. 305
SEMA News—November 2011
Vehicles of the 2011 SEMA Show
A Look at Some of the Coming Attractions
The SEMA Show is the industry’s premier trade event, where exhibitors and buyers come together to prepare for the coming year’s commerce. But it is also one of the greatest custom and collector car shows in the world, where the latest creations by master craftsmen are put on display. In some cases, these rolling sculptures are being revealed for the first time anywhere.
For the past few years, SEMA News has previewed some of these automotive artworks, and we’ve kept the tradition going for 2011. Enjoy this latest edition in the following pages, and get ready to see even more in Las Vegas!
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2008 BMW Z4R
Exhibiting Company: CSF Radiators—Racing & High Performance Division Phone: 909-355-1991 Fax: 909-355-2149 E-mail: ravidolwani@csfradiators.com Website: http://www.csfradiators.com/ Exhibitor Booth Number: 21548 Vehicle Builder: GSR Autosport Powertrain/Drivetrain: BMW E85 M3 inline-six S54 engine; Garrett GTX GT35 ball-bearing turbo; Horsepower Freaks intake manifold; ITB intake system; Clutchmasters custom twin-disc 8.5-in. clutch; custom bellhousing; Drive Shaft Shop custom driveshaft and axles; G-Force GSR four-speed dog-shifted transmission; Vibrant Exhaust custom piping; Bosch 044 dual fuel pumps, filter and regulator; Carrillo rods; CP forged pistons; Synapse Engineering waste gate and blow-off valve; Pectel SQ6 ECU; CSF Radiators R1 triple-pass radiator with AN fittings Chassis: BMW E85 2.5i; Wilwood pedal box and brakes; KW coil-overs; GSR Autosport suspension; Speedway Engineering adjustable front sway bar and rear anti-sway bar; Enkei NT03 wheels; Nitto NT01 tires Exterior: Wraptivo matte silver paint; G1 Design graphics Interior: Sparco seats and steering wheel; Pi Engineering/Pectel Omega dash; GSR Autosport custom rollcage |
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Toyota Tundra |
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1967 Chevy C-10 |
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2011 Ford F-350 Super Duty |
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2012 V6 Ford Mustang
Exhibiting Company: DynoMax Performance Exhaust/Tenneco Inc. Phone: 734-384-7806 E-mail: http://dynomax.com/dynotech_email.php Website: http://www.dynomax.com/ Exhibitor Booth Number: 25130 Vehicle Builder: RCH Designs Powertrain/Drivetrain: DynoMax axle-back exhaust system and VT muffler; Hypertech power programmer; AEM air intake; Odyssey battery Chassis: American Racing 20-in. wheels; BFG tires; Baer brakes; Hotchkis sway bar and sport springs Exterior: 3D Carbon “Boy Racer” body styling kit, 3d500 Rear Spoiler and E-style grille; Visual Imaging graphics; The Tint Pros tint Interior: Impact by Mastercraft Safety Touring SS seats |
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2010 Chevrolet Camaro |
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1958 Chevrolet “El Nomado” |
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2010 Dodge Challenger R/T “Galvatron”
Exhibiting Company: Royal Purple Phone: 818-355-4744 E-mail: nicoleg@hpprose.com Website: http://www.royalpurple.com/ Exhibitor Booth Number: 23613 Vehicle Builder: Shawn Kaufman Powertrain/Drivetrain: 345ci Hemi V8; NAG1 five-speed automatic transmission with autostick; American Racing Headers longtube headers with cat-less midpipes; Magnaflow Competition-series cat-back exhaust; LMI carbon-fiber cold-air intake; Jet 180-degree thermostat; Billet Technology 84.25mm throttle body; Diablosport Predator tuner; HHP Racing Mopar SRT transmission control module; Billet Technology satin billet-aluminum valve covers; Hemi-engraved coil pack covers, oil cap, “Decepticon”-engraved fuse box cover, radiator cap, power steering cap, washer fluid cap; Show & Performance painted coolant tank, painted power steering reservoir and strut covers; Unorthodox Racing alternator pulley Chassis: 3G Kustomz ABS module cover; iForged Sprint 22x8 front and 22x10 rear wheels; Lexani 255/30/22 front and 295/25/22 rear tires; Eibach Sportline coil springs and adjustable rear camber kit; Hotchkis Suspension sway bars; Speedlogix/REM front strut brace, rear shock tower brace, front and rear sway bar links, bumpsteer kit, weld-in subframe connectors and chromoly front K-member; Richard Petty’s Garage transmission crossmember and driveshaft loop Exterior: Plum Crazy Purple Pearl paint; Suncoast Creations shaker hood; 402 Motoring custom vented front fenders; Billet Technology “Decepticon” nose badge; Danko Reproductions Plum Crazy R/T grille badge; Jay’s Grafix custom Hemi badges; Mopar SRT lower chin spoiler; Ryder Graphics stripe extensions; corner lenses tinted; tinted taillights; Billet Technology license plate frame; Advanced Automotive Concepts 10k purple HID foglights; Mopar black chrome grille surround Interior: Katzkin custom leather seats; Gunslinger carbon-fiber pistol-grip shifter; Billet Technology Challenger script logo dash plaque, shifter plate, headlight switch knob, wiper stalk cover, A/C control knobs and window switch covers; Mopar accessory pedals; Razors Edge Motorsports billet dead pedal; Jina’s Embroidery custom “Decepticon” center console lid; Mopar CD/MP3/DVD/NAV with 30GB hard drive; Kicker speakers; Precision Power Industries equalizers; Boss TV monitors; Stinger wiring |
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2010 Camaro Oval Track Race Car |
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2011 Toyota Tundra, NASCAR Race Truck
Exhibiting Company: GearWrench/Apex Tool Group Phone: 410-773-7859 Fax: 887-356-4078 E-mail: jim.leavens@apextoolgroup.com Website: http://www.gearwrench.com/ Exhibitor Booth Number: 10405 Vehicle Builder: GearWrench Powertrain/Drivetrain: 358ci Toyota Triad Racing engine; Waterman 18-gal. fuel cell Chassis: Brembo racing 48-vane brakes with 1¼-in. rotors; Ronnie Hopkins tubular frame Exterior: Red Horse Racing body; Race City Paint & Body custom paint; The Decal Source graphics Interior: Ronnie Hopkins integrated rollcage |
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2011 Cadillac CTS-V Coupe, The Martin V1000
Exhibiting Company: Grip Tuning Phone: 248-842-6788; 800-435-1197 Fax: 248-486-9615 E-mail: rbarnard@griptuning.com Website: http://www.griptuning.com/ Exhibitor Booth Number: 13047 Vehicle Builder: Harold Martin/Martin Technologies Exterior: Grip Tuning body kit |
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2011 Ford Power Stroke 6.7L |
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1955 Chevrolet “Project CleanAir ‘55”
Exhibiting Company: Goodguys Rod & Custom Association Phone: 925-838-9876 Fax: 925-820-8241 E-mail: info@good-guys.com Website: http://www.good-guys.com/ Exhibitor Booth Number: 22775 Vehicle Builder: Ironworks Speed & Kustom Powertrain/Drivetrain: Emissions-legal “E-Rod” LS3; Gearstar 4L65E transmission Chassis: Ironworks Speed & Kustom Tri-5 chassis; Corvette C6 front suspension; four-link rear; Ford 9-in. rearend Exterior: Experimetal ’55 Chevy convertible body; PPG Paint Interior: Complete custom upholstery and interior by the Recovery Room |
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1999 Ford F-550 Super Duty XL
Exhibiting Company: Hellwig Products Co. Phone: 559-799-3642 Fax: 800-890-5480 E-mail: mhellwig@hellwigproducts.com Website: http://www.hellwigproducts.com/ Exhibitor Booth Number: 22521 Vehicle Builder: Gary and Monika Wescott, The Turtle Expedition, Unlimited Powertrain/Drivetrain: 7.3L Power Stroke diesel; K&N filters; ATS turbo; Edge products; Magnaflow performance exhaust; Odyssey Extreme batteries; Gates belts, hoses and water pump; Alliant power injectors; Xtreme-HD starter and alternators; Detroit Truetrac; ARB locker; Amsoil Oil Filters; Quick Cable electrical connections; Red Line diesel additives; Transfer Flow auxiliary fuel tank; Lee power steering Chassis: Hellwig Products air suspension, Michelin tires; Dynatrac hubs, ball joint and wheel bearings; Rancho suspension; SmarTire; National springs Exterior: Metallic tan with custom graphics; Bushwacker flares; PIAA HID driving, fog, and backup lights; Yakima roof and bike racks; HiLift jack; Warn winch; Viking synthetic winch line; Weatherguard storage box, Total Vision backup camera, Buckstop bumper; Grote lights; BajaRack roof rack, Zarges storage cases; Extreme Outback compressors; Kwikee Products electric step; BP solar panels; Fiamma awning; K&W custom toolbox Interior: Auto Meter gauges; Recaro seats; Custom European-style camper made of Nida Core; Espar Heaters; FlatPlate heat exchanger; Blaupunkt AM/FM/CD/iPod; Seitz windows, Fan-Tastic vents; Thetford porta potti; Fiamm air horns; Total Vision security camera |
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2004 Chevrolet Silverado 3500 HD Dually 4x4 |
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2011 Camaro/Firebirds
Exhibiting Company: Projx Auto Inc. Phone: 248-616-0600 Fax: 248-616-2600 E-mail: dougstreet@projxauto.com Website: http://www.ztafirebird.com/ Exhibitor Booth Number: 24829 Vehicle Builder: Projxauto Exterior: Complete bolt-on Trans Am appearance package |
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2008 F-350 Super Duty |
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2011 GMC HD Crew Cab 4X4 |
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2009 IAD/Mosler MT900 GTR “IAD Land Shark” |
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2011 Ford Mustang Shelby GT350 |
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2012 Fiat 500 |
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2011 Chevrolet Cruze LTZ 1.4L Turbo |
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2012 Factory Five GTM Race car |
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2011 Local Motors Rally Fighter, Designed by Sangho Kim
Exhibiting Company: Local Motors Phone: 888-256-2028 Fax: 617-977-8600 E-mail: sales@local-motors.com Website: www.local-motors.com Exhibitor Booth Number: 11463 Vehicle Builder: Sarah Stokes Powertrain/Drivetrain: LS3 EROD Chassis: Unique Rally Fighter chassis #11 (of 2000) Exterior: Aurel Francois custom wrap; Eley Kishimoto custom “Flash” print design Interior: Mobile Solutions Design interior; Rockford Fosgate speakers; Sparco Seats |
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Holden Commodore “SS” 6.0L LS 2 |
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1947 Lincoln Continental
Exhibiting Company: 47 Lincoln LLC Phone: 410-967-2720 E-mail: jscooper00@hotmail.com Exhibitor Booth Number: 34232 Vehicle Builder: Graveyard Run Restorations, Mark Seybold Powertrain/Drivetrain: 7.5L, 460 Super Cobra Jet Ford Racing Performance engine; C6 transmission. Chassis: All-steel unibody car; full frame molded into body; custom fabricated independent rear suspension; Bundik custom wheels; Nitto Invo tires; Wilwood brakes; Air Ride suspension Exterior: Complete custom exterior by Graveyard Run; suicide doors; inverted hood scoop Interior: Complete custom interior by Graveyard Run; two-tone leather; mahogany wood; brushed stainless-steel accents; GPS navigation with touch screen; CD changer; head unit with MP3 connection; Polk audio speakers |
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2012 BMW M3 |
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2011 Chevrolet 3500 Dually |
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1972 Chevelle SS454 Convertible |
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2011 Ford F-250 Super Duty |
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2011 Jeep Wrangler, JK Four-Door |
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1993 Pro Outlaw Mustang |
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2010 Suzuki Grand Vitara
Exhibiting Company: Ohio Technical College Phone: 800-322-7000 Fax: 216-881-9145 E-mail: tking@ohiotech.edu Website: www.ohiotech.edu Exhibitor Booth Number: 38111 Powertrain/Drivetrain: Chrome Square One Energy hydrogen generator electronics; Hydro Fuel 2 Go hydro cell; chrome exhaust tips Chassis: Oversize tires and wheels; suspension lift Exterior: Custom paint; bull bar bumper; neon license plate frame; bar side steps; hood scoop; shaved door handle kit; fender extensions; LED tailgate bar and underbody kit; LED headlight kit and driving light kit; hitch; back-up camera; winch; top cut off; two Suzuki outboard boat motors secured to the back of the vehicle Interior: Ocean liner horn; surfboard rearview mirror; all-weather front/rear floor mats; DVD headrest entertainment system; ARB refrigerator |
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1999 Nissan R34 GTR |
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2007 BMW 335i |
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1964 Series 62 Cadillac Coupe DeVille Convertible for Apolo Anton Ohno |
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2011 Chrysler 300
Exhibiting Company: Strada Wheels Phone: 888-478-7232 Fax: 626-961-9366 E-mail: rico@stradawheels.com Website: www.stradawheels.com Exhibitor Booth Number: 47081 Vehicle Builder: Fidel Valencia Powertrain/Drivetrain: Exhaust; intake Chassis: Wheels; air suspension Exterior: Blackberry Pearl paint; body kit; grille; doors Interior: Stereo; video |
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1953 Ford F-150 |
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1937 Wild Rod Ford Cabriolet With Removable Hardtop |
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1954 Superior 54 Sport Wagon |
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2010 Chevrolet Camaro
Exhibiting Company: T-Rex Grilles Phone: 951-270-5388 Fax: 951-270-5391 E-mail: mark@trxbillet.com Website: www.trexbillet.com Exhibitor Booth Number: 35111 Vehicle Builder: Joe Calderon Powertrain/Drivetrain: Magnuson supercharger; Show Stopper accessories; American Racing headers; Magnaflow exhaust Chassis: 2SS RS; Hotchkis Suspension upgrades; BC Suspension coil-overs Exterior: T-Rex Grilles Black Phantom billet grille; Seibon body kit; Custom Concepts paint; Savini wheels; Nitto tires Interior: Custom sound system; leather seats; Concept Fiber Interior carbon-fiber |
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2009 Dodge Ram Project Lead Sled |
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2011 BMW 535i |
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2009 Jeep Wrangler Unlimited Rubicon
Exhibiting Company: Truck-Lite Co. LLC Phone: 800-562-5012 Fax: 716-665-6403 E-mail: jlindemuth@truck-lite.com Website: www.truck-lite.com Exhibitor Booth Number: 35161 Vehicle Builder: Dave Doetsch Powertrain/Drivetrain: OEM 3.8L V6 engine; OEM automatic transmission; Airaid cold-air intake; Poweraid throttle body spacer; Bully Dog GT tuner/programmer; Gibson dual cat-back exhaust system; Amsoil synthetic gear/motor/transmission/brake fluids; TeraFlex heavy-duty front and rear driveshafts; custom front high pinion full float Dana 60 axle with 5.38 Yukon gears; custom 10.25 full float rear axle with 5.38 Yukon gears; Mile Marker stainless-steel hubs; Ballistic Fab HD front and rear differential covers; ARB air locking front/rear differentials Chassis: TeraFlex low-center-of-gravity 6-in. Elite long-arm suspension system, HD adjustable front and rear track bars and hi-steer kit; DayStar 1-in. body lift; Fox Racing Shocks 2.0 Performance Series IFP aluminum shocks; Pitbull 44x19.50R20 rocker tires; BMF Novakane 20x10 wheels Exterior: Truck-Lite 7-in. round 12V LED headlamps and 7-in. LED auxiliary lights; Hi-Lift X-Treme jack; custom rear fender section; Recon LED smoked front turn signal lights; Shining Monkey car care products Interior: Katzkin Leather two-tone seats with custom third-row bench; Rhino Linings complete spray-in bedliner; TeraFlex third-row seat bracket; Drake Off-Road billet passenger grab handle, billet hood hold-downs and under-hood billet bottle caps; Real Wheels billet AC vent surrounds, billet pedal set, billet seat handles and billet shift knobs; Monster Hooks forged monster tow hook |
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2007 Ford Mustang |
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2009 Ford Mustang GT500 |
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2008 GMC Denali |
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2011 Chevrolet Silverado 3500HD Dually
Exhibiting Company: Entertainment Radio Network/SIM Phone: 541-840-6136 Fax: 541-471-1479 E-mail: ataylor@ernlive.com Website: www.ernlive.com Exhibitor Booth Number: 11600 Vehicle Builder: Mike Copeland, Lingenfelter Performance Engineering/Diversified Creations Powertrain/Drivetrain: Production 6.6L Duramax LML turbodiesel; MBRP filter-back exhaust stack; Snow Performance water-methanol system; Allison 1000 six-speed transmission upgrade; Mag Hytec transmission pan; Amsoil synthetic ATF and differential fluid; PPE custom fabricated and reinforced differential cover Chassis: Prototype Weld Racing forged wheels; General 35x12.50 tires; Protype 6-in. lift kit Exterior: Craftsman Tools storage; custom wrap Interior: Work-boot-inspired interior; 110-volt power outlets; navigation system with jobsite-to-jobsite routing; mud- catching floor mats and floor drains |
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1963 Buick Riviera, Al Serrato |
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2011 GMC Sierra Standard Bed |
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2003 Honda CBR600RR
Exhibiting Company: Dynojet Research Inc. Phone: 800-992-3525 Fax: 702-399-6385 E-mail: dynosales@dynojet.com Website: www.dynojet.com Exhibitor Booth Number: 20721 Vehicle Builder: Dynojet Research Inc. Powertrain/Drivetrain: Stock ECU equipped with Dynojet Power Commander V, secondary fuel module, auto-tune module, LCD display, Quickshifter and ignition module; Carillo connecting rods; CP pistons; Kibble White one-piece valves; IHI turbocharger with custom piping and water-to-air intercooler; Vance & Hines cylinder-head porting; AMS 500 boost controller; Tial 38mm external waste gate Chassis: BST carbon-fiber wheels, Bridgestone Tires Exterior: Catalyst body fairings |
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2006 Ford Ranger |
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2005 Subaru WRX Sedan |
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2007 Jeep JK Wrangler Unlimited |
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2010 GMC Sierra Denali 2500 HD |
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1970 Chevelle Convertible |
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2011 Mustang GT |
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2006 Ford Mustang |
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1997 NASCAR Superspeedway Ford T-Bird |
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1965 Mustang Fastback “Producer”
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2012 Nissan R35 GTR
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2008 Ford F-250 Super Duty
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1948 Chevy Truck, Frank and Mary Lawrence
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1929 Ford Roadster, Eddie Baumann
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2011 US Legends Dirt Modified Race Car
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1962 Chevrolet Corvette |
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1932 Ford Five-Window, Ronnie and Avis Beasley
Exhibiting Company: Hot Rod Industry Alliance Website: www.SEMA.org/hria Exhibitor Booth Number: 23287 Vehicle Builder: Alan Johnson, Johnson’s Hot Rod Shop |
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1969 Plymouth Roadrunner
Exhibiting Company: Source Interlink Media Phone: 310-531-9884 Fax: 310-531-9373 E-mail: michelle.turczyn@sorc.com Website: www.hotrod.com Exhibitor Booth Number: 22743 Vehicle Builder: Spitzer Concepts Powertrain/Drivetrain Type and Modifications: 528ci Chrysler Hemi engine; Indy Cylinder Head aluminum block and heads; Lenco Drive three-speed transmission; fabricated rear end housing; Mark Williams constant-velocity half shafts; NASCAR 25-gal. fuel cell with bladder; Firefox 10-lb. fire bottle systems; C&R Racing radiator Chassis: 1.5 ODx.125-wall DOM tubing double rail chassis and cage; independent rear suspension; Mark Williams third member; C5 Corvette front and rear A-arms and uprights; Bilstein coil-overs; front 1¼-in. sway bar; rear 7/8-in. sway bar; Wilwood six-puck calipers and rotors; 1-in. aluminum pocket milled firewall/motor plate; rear wheels moved back 3 in. and front wheels moved forward 2 in. Exterior: Top chopped 2 in. and pancaked 1½ in.; aluminum-type air jacks with three nitrogen bottles in trunk; ’65 Chevy Impala from middle of roof to trunk lid; custom carbon-fiber hood, trunk and front fenders, front fascia, front and rear bumpers and ground effects tunnels; full belly pan with louvers; Kamplain Machine one-piece billet grille; Greening Automotive custom headlights, taillights and 19-in. front and 20-in. rear wheels Interior: Carbon-fiber dashboard, console, side panels, seat and nitrous bottle mount; Paul Atkins leather interior; RacePak dashboard computer; Pioneer stereo; Kamplain Machine billet sill plates; custom windows |
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1998 Toyota Tacoma
Exhibiting Company: Street Trucks Magazine/Beckett Publishing Phone: 714-200-1950 Fax: 800-249-7761 E-mail: tnoack@beckett.com Website: www.streettrucksmag.com Exhibitor Booth Number: 23288 Vehicle Builder: The Drag Shop Powertrain/Drivetrain: 2.4 with beauty and go fast goodies Chassis: Stock-floor body drop, with full custom air suspension Exterior: Fully shaved, ’01 Tacoma front clip, dipped in black gold Interior: Full Alpine stereo, custom seats, dash and center console |
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2011 Ford F-150 |
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2011 Ford F-150 EcoBoost |
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2012 Ford/Shelby Mustang GT350
Exhibiting Company: Wilwood Disc Brakes Phone: 805-388-1188 Fax: 805-987-5982 E-mail: customerreply@wilwood.com Website: www.wilwood.com Exhibitor Booth Number: 24913 Vehicle Builder: Ford/Shelby American Powertrain/Drivetrain: Shelby/Ford Racing Whipple supercharger; Shelby/Borla exhaust Chassis: Shelby/Ford Racing spring and shock package; Shelby/Wilwood 14-in. brakes Shelby Watts-link suspension Exterior: Custom painted racing stripes; Shelby front/rear/side fasciae Interior: A-pillar gauge pod; Leather seats with contrast stitching; embroidered GT350 stitching. |
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2011 Jeep JK
Exhibiting Company: Viair Corp. Phone: 949-585-0011 Fax: 949-585-0188 E-mail: sales@viaircorp.com Website: www.viaircorp.com Exhibitor Booth Number: 21031 Vehicle Builder: Viair Corp., Rebel Offroad and Sik Fabrications Powertrain/Drivetrain: Currie Enterprises Rock Jock differentials; Reel driveline; Magnaflow exhaust Chassis: Viair Corp. dual onboard air system; Dominion Offroad onboard air system mounts; Rebel Offroad chassis modifications and coil-over mounts; Teraflex suspension components; ARB air lockers; PSC hydraulic steering; Rebel Offroad drilled and slotted brake rotors; Primo powdercoating, Fox coil-over shocks; Nitto Mud Grappler tires; Trail Ready HD20 bead-lock wheels Exterior: Wurton high-performance LED lighting products, high-performance pod lights and LED lighting mounts; AEV heat reduction hood; painted roof; Sik Fabrications shaved tailgate and turned tailgate handle, Poison Spyder body armor and bumpers; Hi-Lift jack; Rampage Products, Warrior Products, Rock Hard 4x4 skid plates; Mile Marker winches Interior: ARC Audio sound system; iPad2 stereo control system; Line-X on inner roof; sPod electrical accessory system; Rock Hard 4x4 rollcage; Star Fabricating door hinges; custom stereo speaker enclosure with integrated drawer for trail recovery tools |
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1979 GMC P500 (Delivery Van)
Exhibiting Company: UPS Phone: 404-828-4032 E-mail: kdebates@ups.com Website: www.ups.com Exhibitor Booth Number: 11827 Vehicle Builder: UPS Powertrain/Drivetrain: ’03 460ci engine; C6 Transmission Chassis: GMC chassis; dropped 10.25 in.; Big Bear brakes; Boyd 20-in. wheels; Air Ride suspension; Ford 9-in. rear axle Exterior: Chopped top; custom paint Interior: Gauges; set up as UPS race car |
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Ford Celebrates Milestone With Special Displays
Ford Motor Co. will have something extraordinary to celebrate at the 2011 SEMA Show: 110 years of racing supremacy. In 1901, driving a car called Sweepstakes, Henry Ford defeated Alexander Winton in a race whose prize money helped him found his automobile company two years later. That company will commemorate Henry’s victory and Ford’s racing heritage this November in Las Vegas with a unique booth display and an outdoor exhibition of Ford racing prowess. In addition to highly modified examples of its current car and truck lines, the Ford booth #22200 (Central Hall) at the SEMA Show will feature examples of its classic racing lineage. Check out Ford’s rolling legacy in the accompanying photos.
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1967 GT40 Mark IV: Carroll Shelby built this car, which was driven by Dan Gurney and A.J. Foyt to win the 1967 Lemans 24-hour race. |
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2011 Ford Fiesta: The car driven by television personality and champion Tanner Foust. |
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2011 Ford Fiesta: The car that Ken Block drives in his famous gymkhana videos. |
2011 Mustang Funny Car: This is 15-time champion John Force’s NHRA Funny Car. |








1959 Chevrolet Corvette
1956 Ford F-750 Big Job
1973 Buick Century
1935 Ford Tudor Sedan
2004 GMC Sierra Project Novakane
2011 Harley-Davidson Road Glide
1901 Sweepstakes:
1967 GT40 Mark IV:
1965 Lotus-Ford 38:
1970 Mustang:
2011 Ford Fiesta:
2011 Mustang Drift Car:
F-250 Super Duty:
2011 Fusion:
2011 Ford Fiesta:
1987 Thunderbird:
2011 Ford Fiesta:
2011 Mustang Funny Car: