By SEMA Editors

The SEMA Data Co-op (SDC) is offering free data-management consultations at the 2019 SEMA Show in booth #20679.

The SEMA Data Co-op (SDC) team will be out in full force during SEMA Show week, offering free data-management consultations in booth #20679, upstairs in Central hall.

“We are very excited about this year’s SEMA Show,” said Gigi Ho, SDC director of operations. “With new programs and system functionality to reveal, we are looking forward to talking to our manufacturer and reseller members, as well as those looking to learn more about how SDC can help their businesses.

“We are also spotlighting manufacturers who have achieved Platinum data status throughout the Show floor. Platinum status means that buyers can expect the best and most complete data for their websites, point-of-sale systems, or wherever else they need content-rich data. Make sure to stop by these manufacturers’ booths and tell them you’d like to receive their product data through the SDC.”

To learn more about how to receive data or become an SDC member, stop by the SDC booth in SEMA Central for a free demo or to sign up and start using the industry’s most complete product data.

Request a meeting time now!

“The SDC is the only industry-owned and -operated database with more than 450 brands and all the tools and expert assistance to get your data in order,” Ho said. “Resellers love our program, which provides unlimited exports at no charge to our members.”

For more information, go to www.semadatacoop.org or email info@semadatacoop.org.

By SEMA Editors

The SEMA Data Co-op (SDC) is offering free data-management consultations at the 2019 SEMA Show in booth #20679.

The SEMA Data Co-op (SDC) team will be out in full force during SEMA Show week, offering free data-management consultations in booth #20679, upstairs in Central hall.

“We are very excited about this year’s SEMA Show,” said Gigi Ho, SDC director of operations. “With new programs and system functionality to reveal, we are looking forward to talking to our manufacturer and reseller members, as well as those looking to learn more about how SDC can help their businesses.

“We are also spotlighting manufacturers who have achieved Platinum data status throughout the Show floor. Platinum status means that buyers can expect the best and most complete data for their websites, point-of-sale systems, or wherever else they need content-rich data. Make sure to stop by these manufacturers’ booths and tell them you’d like to receive their product data through the SDC.”

To learn more about how to receive data or become an SDC member, stop by the SDC booth in SEMA Central for a free demo or to sign up and start using the industry’s most complete product data.

Request a meeting time now!

“The SDC is the only industry-owned and -operated database with more than 450 brands and all the tools and expert assistance to get your data in order,” Ho said. “Resellers love our program, which provides unlimited exports at no charge to our members.”

For more information, go to www.semadatacoop.org or email info@semadatacoop.org.

By Ashley Reyes

Eighty-three percent of automotive specialty-equipment retailers report stable or growing sales in recent years, dispelling reports of a “retailpocalypse” and showing that the more than 3,000 SEMA-member retailers are primed for continued growth, according to the new “SEMA Retail Landscape Research Report.”

Eighty-three percent of automotive specialty-equipment retailers report stable or growing sales in recent years, dispelling reports of a “retailpocalypse” and showing that the more than 3,000 SEMA-member retailers are primed for continued growth, according to the new “SEMA Retail Landscape Research Report.”

The internet and e-commerce are becoming normal aspects of doing business, with many specialty automotive retailers selling products online or using the internet to advertise and promote themselves. However, retailers surveyed reported that most 2018 sales were made through in-store purchases and believed that offering personalized advice to their customers was the key to helping them succeed in the future.

“‘The SEMA Retail Landscape Report’ shows that the heavily publicized death of traditional retail is greatly exaggerated,” said Gavin Knapp, SEMA director of Market Research. “The positive news is that most retailers in our industry are doing well. While the internet and e-commerce have impacted their businesses, savvy retailers are learning how to incorporate online sales into the mix and finding great success.”

For specialty-automotive retailers who find opportunity online, 54% sell products through their company’s website and 39% sell their products through an online marketplace, such as Amazon, eBay and Walmart.

The web and social media are vital for marketing with 81% of retailers using social media to market their businesses. Facebook and Instagram are the main—but by no means the only—platforms used, while 71% of specialty auto retailers use their company’s website to advertise their business.

To learn more about the state of retail in the specialty automotive aftermarket and find insights that can help your business, download the “SEMA Retail Landscape Report” for free today at www.sema.org/research.

By Ashley Reyes

Eighty-three percent of automotive specialty-equipment retailers report stable or growing sales in recent years, dispelling reports of a “retailpocalypse” and showing that the more than 3,000 SEMA-member retailers are primed for continued growth, according to the new “SEMA Retail Landscape Research Report.”

Eighty-three percent of automotive specialty-equipment retailers report stable or growing sales in recent years, dispelling reports of a “retailpocalypse” and showing that the more than 3,000 SEMA-member retailers are primed for continued growth, according to the new “SEMA Retail Landscape Research Report.”

The internet and e-commerce are becoming normal aspects of doing business, with many specialty automotive retailers selling products online or using the internet to advertise and promote themselves. However, retailers surveyed reported that most 2018 sales were made through in-store purchases and believed that offering personalized advice to their customers was the key to helping them succeed in the future.

“‘The SEMA Retail Landscape Report’ shows that the heavily publicized death of traditional retail is greatly exaggerated,” said Gavin Knapp, SEMA director of Market Research. “The positive news is that most retailers in our industry are doing well. While the internet and e-commerce have impacted their businesses, savvy retailers are learning how to incorporate online sales into the mix and finding great success.”

For specialty-automotive retailers who find opportunity online, 54% sell products through their company’s website and 39% sell their products through an online marketplace, such as Amazon, eBay and Walmart.

The web and social media are vital for marketing with 81% of retailers using social media to market their businesses. Facebook and Instagram are the main—but by no means the only—platforms used, while 71% of specialty auto retailers use their company’s website to advertise their business.

To learn more about the state of retail in the specialty automotive aftermarket and find insights that can help your business, download the “SEMA Retail Landscape Report” for free today at www.sema.org/research.

SEMA-member companies have posted several new listings for job opportunities in the Classifieds page of SEMA.org.

By Rachel Tatum

Members of the media can find exhibitor press releases in the SEMA Show Online Media Center.

As the premier automotive trade show, the SEMA Show attracts media from throughout the world. As a result, exhibitors are able to generate media coverage for their products while at the event. To help exhibitors reach the right media, the following programs are available:

Printed Press Materials: Exhibitors can place printed releases and press kits in the Media Center, where journalists spend much of their time writing and filing stories. Materials may be placed in the Media Center (Room S229 on the bridge between Central and South Halls) starting Friday, November 1. Exhibitors may want to consider bringing 75–100 copies at the beginning of the week and plan to monitor their inventory throughout the week.

Electronic Press Materials: Many journalists find electronic copies of press materials to be useful in compiling stories, quotes, images and content on a tight deadline. Exhibitors often choose to bring USB drives into the Media Center along with their printed press materials. Journalists are often looking for electronic copies of press releases, high-resolution product images, product videos and sound bites. Exhibitors should also plan to have electronic press materials available for media in their booths.

Post Releases Online: Journalists confirmed that they refer to the Online Media Center for content before, during and even after the SEMA Show. The Online Media Center is a portal where all SEMA Show exhibitors are able to upload press releases. Exhibitors can attach photos and select the market segments that are relevant to their news.

New Products Showcase: Participating in the New Products Showcase is more than just a place to highlight products. The SEMA News team features all products entered in the printed magazine that is mailed to 18,000 industry professionals. Additionally, professional photographs of all products are taken and sent to media. Exhibitors may enter the New Products Showcases at www.semashow.com/newproducts.

Exhibitors can receive additional tips and assistance with media outreach during the SEMA Show by contacting Rachel Tatum at rachelt@sema.org or 909-978-6669.

By Rachel Tatum

Members of the media can find exhibitor press releases in the SEMA Show Online Media Center.

As the premier automotive trade show, the SEMA Show attracts media from throughout the world. As a result, exhibitors are able to generate media coverage for their products while at the event. To help exhibitors reach the right media, the following programs are available:

Printed Press Materials: Exhibitors can place printed releases and press kits in the Media Center, where journalists spend much of their time writing and filing stories. Materials may be placed in the Media Center (Room S229 on the bridge between Central and South Halls) starting Friday, November 1. Exhibitors may want to consider bringing 75–100 copies at the beginning of the week and plan to monitor their inventory throughout the week.

Electronic Press Materials: Many journalists find electronic copies of press materials to be useful in compiling stories, quotes, images and content on a tight deadline. Exhibitors often choose to bring USB drives into the Media Center along with their printed press materials. Journalists are often looking for electronic copies of press releases, high-resolution product images, product videos and sound bites. Exhibitors should also plan to have electronic press materials available for media in their booths.

Post Releases Online: Journalists confirmed that they refer to the Online Media Center for content before, during and even after the SEMA Show. The Online Media Center is a portal where all SEMA Show exhibitors are able to upload press releases. Exhibitors can attach photos and select the market segments that are relevant to their news.

New Products Showcase: Participating in the New Products Showcase is more than just a place to highlight products. The SEMA News team features all products entered in the printed magazine that is mailed to 18,000 industry professionals. Additionally, professional photographs of all products are taken and sent to media. Exhibitors may enter the New Products Showcases at www.semashow.com/newproducts.

Exhibitors can receive additional tips and assistance with media outreach during the SEMA Show by contacting Rachel Tatum at rachelt@sema.org or 909-978-6669.

By Rachel Tatum

Members of the media can find exhibitor press releases in the SEMA Show Online Media Center.

As the premier automotive trade show, the SEMA Show attracts media from throughout the world. As a result, exhibitors are able to generate media coverage for their products while at the event. To help exhibitors reach the right media, the following programs are available:

Printed Press Materials: Exhibitors can place printed releases and press kits in the Media Center, where journalists spend much of their time writing and filing stories. Materials may be placed in the Media Center (Room S229 on the bridge between Central and South Halls) starting Friday, November 1. Exhibitors may want to consider bringing 75–100 copies at the beginning of the week and plan to monitor their inventory throughout the week.

Electronic Press Materials: Many journalists find electronic copies of press materials to be useful in compiling stories, quotes, images and content on a tight deadline. Exhibitors often choose to bring USB drives into the Media Center along with their printed press materials. Journalists are often looking for electronic copies of press releases, high-resolution product images, product videos and sound bites. Exhibitors should also plan to have electronic press materials available for media in their booths.

Post Releases Online: Journalists confirmed that they refer to the Online Media Center for content before, during and even after the SEMA Show. The Online Media Center is a portal where all SEMA Show exhibitors are able to upload press releases. Exhibitors can attach photos and select the market segments that are relevant to their news.

New Products Showcase: Participating in the New Products Showcase is more than just a place to highlight products. The SEMA News team features all products entered in the printed magazine that is mailed to 18,000 industry professionals. Additionally, professional photographs of all products are taken and sent to media. Exhibitors may enter the New Products Showcases at www.semashow.com/newproducts.

Exhibitors can receive additional tips and assistance with media outreach during the SEMA Show by contacting Rachel Tatum at rachelt@sema.org or 909-978-6669.

SEMA Show registration is available at SEMAShow.com.

SEMA Show registration is available at SEMAShow.com.