The recently released 2011 SEMA Enthusiast Lifestyle Study—available free to SEMA members—gathers information from nearly 1,800 enthusiasts across the United States, including the vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

Want to know more about automotive enthusiasts? SEMA’s Enthusiast Lifestyle Study can help.

This new study from SEMA Market Research gathers information from nearly 1,800 enthusiasts across the United States. The lifestyle survey collected information on: vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

The study targeted readers of a cross-section of automotive magazines (30 in all) to get a sample of enthusiasts representing a range of automotive niches. Survey respondents were asked to tell us about the primary vehicle they spend time and money accessorizing, as well as some of their automotive and non-automotive interests.

The results of the survey show that sports cars and pickups are particularly popular vehicles to accessorize among enthusiasts. Most have purchased their main enthusiast vehicle used and within the last four years. And nearly half of the enthusiasts say that they do all installation work themselves.

The report, along with all of SEMA’s market research reports, is available on www.sema.org/research and is free for SEMA members. Download a copy of the 2011 SEMA Enthusiast Lifestyle Report. 

The recently released 2011 SEMA Enthusiast Lifestyle Study—available free to SEMA members—gathers information from nearly 1,800 enthusiasts across the United States, including the vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

Want to know more about automotive enthusiasts? SEMA’s Enthusiast Lifestyle Study can help.

This new study from SEMA Market Research gathers information from nearly 1,800 enthusiasts across the United States. The lifestyle survey collected information on: vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

The study targeted readers of a cross-section of automotive magazines (30 in all) to get a sample of enthusiasts representing a range of automotive niches. Survey respondents were asked to tell us about the primary vehicle they spend time and money accessorizing, as well as some of their automotive and non-automotive interests.

The results of the survey show that sports cars and pickups are particularly popular vehicles to accessorize among enthusiasts. Most have purchased their main enthusiast vehicle used and within the last four years. And nearly half of the enthusiasts say that they do all installation work themselves.

The report, along with all of SEMA’s market research reports, is available on www.sema.org/research and is free for SEMA members. Download a copy of the 2011 SEMA Enthusiast Lifestyle Report. 

The recently released 2011 SEMA Enthusiast Lifestyle Study—available free to SEMA members—gathers information from nearly 1,800 enthusiasts across the United States, including the vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

Want to know more about automotive enthusiasts? SEMA’s Enthusiast Lifestyle Study can help.

This new study from SEMA Market Research gathers information from nearly 1,800 enthusiasts across the United States. The lifestyle survey collected information on: vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

The study targeted readers of a cross-section of automotive magazines (30 in all) to get a sample of enthusiasts representing a range of automotive niches. Survey respondents were asked to tell us about the primary vehicle they spend time and money accessorizing, as well as some of their automotive and non-automotive interests.

The results of the survey show that sports cars and pickups are particularly popular vehicles to accessorize among enthusiasts. Most have purchased their main enthusiast vehicle used and within the last four years. And nearly half of the enthusiasts say that they do all installation work themselves.

The report, along with all of SEMA’s market research reports, is available on www.sema.org/research and is free for SEMA members. Download a copy of the 2011 SEMA Enthusiast Lifestyle Report. 

The recently released 2011 SEMA Enthusiast Lifestyle Study—available free to SEMA members—gathers information from nearly 1,800 enthusiasts across the United States, including the vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

Want to know more about automotive enthusiasts? SEMA’s Enthusiast Lifestyle Study can help.

This new study from SEMA Market Research gathers information from nearly 1,800 enthusiasts across the United States. The lifestyle survey collected information on: vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

The study targeted readers of a cross-section of automotive magazines (30 in all) to get a sample of enthusiasts representing a range of automotive niches. Survey respondents were asked to tell us about the primary vehicle they spend time and money accessorizing, as well as some of their automotive and non-automotive interests.

The results of the survey show that sports cars and pickups are particularly popular vehicles to accessorize among enthusiasts. Most have purchased their main enthusiast vehicle used and within the last four years. And nearly half of the enthusiasts say that they do all installation work themselves.

The report, along with all of SEMA’s market research reports, is available on www.sema.org/research and is free for SEMA members. Download a copy of the 2011 SEMA Enthusiast Lifestyle Report. 

The recently released 2011 SEMA Enthusiast Lifestyle Study—available free to SEMA members—gathers information from nearly 1,800 enthusiasts across the United States, including the vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

Want to know more about automotive enthusiasts? SEMA’s Enthusiast Lifestyle Study can help.

This new study from SEMA Market Research gathers information from nearly 1,800 enthusiasts across the United States. The lifestyle survey collected information on: vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

The study targeted readers of a cross-section of automotive magazines (30 in all) to get a sample of enthusiasts representing a range of automotive niches. Survey respondents were asked to tell us about the primary vehicle they spend time and money accessorizing, as well as some of their automotive and non-automotive interests.

The results of the survey show that sports cars and pickups are particularly popular vehicles to accessorize among enthusiasts. Most have purchased their main enthusiast vehicle used and within the last four years. And nearly half of the enthusiasts say that they do all installation work themselves.

The report, along with all of SEMA’s market research reports, is available on www.sema.org/research and is free for SEMA members. Download a copy of the 2011 SEMA Enthusiast Lifestyle Report. 

The recently released 2011 SEMA Enthusiast Lifestyle Study—available free to SEMA members—gathers information from nearly 1,800 enthusiasts across the United States, including the vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

Want to know more about automotive enthusiasts? SEMA’s Enthusiast Lifestyle Study can help.

This new study from SEMA Market Research gathers information from nearly 1,800 enthusiasts across the United States. The lifestyle survey collected information on: vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

The study targeted readers of a cross-section of automotive magazines (30 in all) to get a sample of enthusiasts representing a range of automotive niches. Survey respondents were asked to tell us about the primary vehicle they spend time and money accessorizing, as well as some of their automotive and non-automotive interests.

The results of the survey show that sports cars and pickups are particularly popular vehicles to accessorize among enthusiasts. Most have purchased their main enthusiast vehicle used and within the last four years. And nearly half of the enthusiasts say that they do all installation work themselves.

The report, along with all of SEMA’s market research reports, is available on www.sema.org/research and is free for SEMA members. Download a copy of the 2011 SEMA Enthusiast Lifestyle Report. 

The recently released 2011 SEMA Enthusiast Lifestyle Study—available free to SEMA members—gathers information from nearly 1,800 enthusiasts across the United States, including the vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

Want to know more about automotive enthusiasts? SEMA’s Enthusiast Lifestyle Study can help.

This new study from SEMA Market Research gathers information from nearly 1,800 enthusiasts across the United States. The lifestyle survey collected information on: vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

The study targeted readers of a cross-section of automotive magazines (30 in all) to get a sample of enthusiasts representing a range of automotive niches. Survey respondents were asked to tell us about the primary vehicle they spend time and money accessorizing, as well as some of their automotive and non-automotive interests.

The results of the survey show that sports cars and pickups are particularly popular vehicles to accessorize among enthusiasts. Most have purchased their main enthusiast vehicle used and within the last four years. And nearly half of the enthusiasts say that they do all installation work themselves.

The report, along with all of SEMA’s market research reports, is available on www.sema.org/research and is free for SEMA members. Download a copy of the 2011 SEMA Enthusiast Lifestyle Report. 

The recently released 2011 SEMA Enthusiast Lifestyle Study—available free to SEMA members—gathers information from nearly 1,800 enthusiasts across the United States, including the vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

Want to know more about automotive enthusiasts? SEMA’s Enthusiast Lifestyle Study can help.

This new study from SEMA Market Research gathers information from nearly 1,800 enthusiasts across the United States. The lifestyle survey collected information on: vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

The study targeted readers of a cross-section of automotive magazines (30 in all) to get a sample of enthusiasts representing a range of automotive niches. Survey respondents were asked to tell us about the primary vehicle they spend time and money accessorizing, as well as some of their automotive and non-automotive interests.

The results of the survey show that sports cars and pickups are particularly popular vehicles to accessorize among enthusiasts. Most have purchased their main enthusiast vehicle used and within the last four years. And nearly half of the enthusiasts say that they do all installation work themselves.

The report, along with all of SEMA’s market research reports, is available on www.sema.org/research and is free for SEMA members. Download a copy of the 2011 SEMA Enthusiast Lifestyle Report. 

The recently released 2011 SEMA Enthusiast Lifestyle Study—available free to SEMA members—gathers information from nearly 1,800 enthusiasts across the United States, including the vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

Want to know more about automotive enthusiasts? SEMA’s Enthusiast Lifestyle Study can help.

This new study from SEMA Market Research gathers information from nearly 1,800 enthusiasts across the United States. The lifestyle survey collected information on: vehicles driven and accessorized; accessories purchased or planned for purchase; and hobbies and interests.

The study targeted readers of a cross-section of automotive magazines (30 in all) to get a sample of enthusiasts representing a range of automotive niches. Survey respondents were asked to tell us about the primary vehicle they spend time and money accessorizing, as well as some of their automotive and non-automotive interests.

The results of the survey show that sports cars and pickups are particularly popular vehicles to accessorize among enthusiasts. Most have purchased their main enthusiast vehicle used and within the last four years. And nearly half of the enthusiasts say that they do all installation work themselves.

The report, along with all of SEMA’s market research reports, is available on www.sema.org/research and is free for SEMA members. Download a copy of the 2011 SEMA Enthusiast Lifestyle Report. 

The deadline for exhibitors of the 2011 SEMA Show to secure a spot for their ads in the official 2011 SEMA Show Directory and Pocket Guide is tomorrow, Friday, September 2. To secure your space now, contact Joe Sebergandio at Motor Media, 818/248-4449 or e-mail Joe at sales@motormediainc.com.

With the extensive preparation that SEMA Show exhibitors go through to exhibit at the SEMA Show—developing new products, building project vehicles and finishing booth displays—promotion is sometimes overlooked in pre-Show planning. However, once the Show opens, companies that invest in promotion typically experience increases in traffic, helping to generate more leads and more connections with key decision makers.

One way to generate buzz for your new products and services is by using paid advertising and sponsorship packages to further elevate your company's profile at the Show, generating both traffic to your booth and getting buyers focused on your products.

For complete information and to register for the 2011 SEMA Show, visit www.SEMAShow.com.

Upcoming Deadlines