Get More Buyers Focused on Your Booth and Products



SEMA Show 2010The deadline to secure ad space in the official SEMA Show Directory and Pocket Guide—the main resources buyers use to locate companies on the Show floor—is Friday, September 2.

The deadline for exhibitors of the 2011 SEMA Show to secure a spot for their ads in the official 2011 SEMA Show Directory and Pocket Guide is tomorrow, Friday, September 2. To secure your space now, contact Joe Sebergandio at Motor Media, 818/248-4449 or e-mail Joe at

With the extensive preparation that SEMA Show exhibitors go through to exhibit at the SEMA Show—developing new products, building project vehicles and finishing booth displays—promotion is sometimes overlooked in pre-Show planning. However, once the Show opens, companies that invest in promotion typically experience increases in traffic, helping to generate more leads and more connections with key decision makers.

One way to generate buzz for your new products and services is by using paid advertising and sponsorship packages to further elevate your company's profile at the Show, generating both traffic to your booth and getting buyers focused on your products.

For complete information and to register for the 2011 SEMA Show, visit

Upcoming Deadlines

September 2
  Celebrity Appearance Notification
September 2   Exhibitor Product Training Sessions—to be included in printed material
September 2
  Media Conference Application
September 2   Show Directory Listing Information Due
September 2   Show Directory Advertising Space Reservations
September 9
  Exhibit Space Design Notification (for all exhibits 400 NSF or more)
September 9   Hanging Sign Design Notification Order
September 9   Show Directory Advertising Materials Due
September 16   PR Company Contact Information
September 23   CompuSystems: International Exhibitor Registration (to receive badges in mail)
September 30   Booth Food Service (Advance Rate)–ARAMARK
September 30   Exhibitor-Appointed Contractor Application
September 30   Fabric Solutions–Freeman
September 30   Sponsorship Materials Due–Motor Media
September 30   Vehicle Detailing (Advance Rate)–ECA Ltd.
September 30   Student Program Application (Interns)
October 3
  Lead Retrieval Rental (Advance Rate)–CompuSytems
October 7
  Carpet and Cleaning Order (Advance Rate)–Freeman
October 7
  Credit Card Authorization–Freeman
October 7
  Cable Order (Advance Rate)–Smart City
October 7
  Electrical Order (Advance Rate)–Freeman
October 7
  Exhibit Accessories (Advance Rate)–Freeman
October 7
  Exhibit Furnishings (Advance Rate)–Freeman
October 7
  Feature Vehicle Display Application Information
October 7   Hanging Truss, Chain Hoist, Lighting and Stagehand Labor (Advance Rate)–Freeman
October 7   Labor, Installation and Dismantle–Freeman
October 7   Members Lounge Conference Room Reservation
October 7   Method of Payment–Freeman
October 7
  New Products Entry (Advance Rate)
October 7
  Project Vehicle Builders
October 7
  Rental Exhibit Order (Advance Rate)–Freeman
October 7   Rigging Equipment Labor Order–Freeman
October 7   Booth Security Guard Service (Advance Rate)–COPS & Pro-Tect
October 7
  Special Signs and Graphics (Advance Rate)–Freeman
October 7
  Target Time Changes–Freeman
October 7
  Telephone/Internet Order (Advance Rate)–Smart City
October 7   Third-Party Payment–Freeman
October 7   Utilities: Air/Water/Drain Order (Advance Rate)–Freeman