By SEMA News Editors

SEMA Show organizers know travel costs can add up, which is why they've partnered with several airlines to offer exclusive discounts for attendees heading to the 2026 SEMA Show, November 3-6, in Las Vegas.

With these deals from exclusive SEMA Show partners--detailed below--attendees can take advantage of airfare savings while planning their trip to the industry's premier automotive aftermarket event.

Airline Discount Codes for 2026 SEMA Show Attendees

All codes are valid for travel dates October 27 through November 9, 2026.

Can't view the table? Scroll to the bottom of it for the text-only details.

Alaska Airlines
7% off published fares 
October 27 - November 9, 2026 
CMO943
1-800-445-4435 (fee applies to phone reservations)
alaskaair.com

United Airlines
2%, 5%, or 7% discounts*
October 27 - November 9, 2026
ZS5W757550
(800) 426-1122**
Click here to book on the United website.

Delta Air Lines
3%, 5%, or 8% discounts*
October 27 - November 9, 2026
NY4K4
(800) 328-1111***
Click here to book on the Delta Air Lines website.

Don't forget to book your hotel through the SEMA Show's official provider, onPeak, to secure the best rates, flexible booking options and rewards points. Skipping the official block could mean leaving money--and perks like MGM Collection with Marriott Bonvoy rewards points--on the table, so lock in your room early to make the most of your 2026 SEMA Show experience. Book here or click the button below:

*Depending on fare class, applicable in most regions.
 

**United Airlines' Meetings Reservation Desk from 7 a.m. to 8 p.m. CT, Monday–Friday (closed for major U.S. holidays) at 800-426-1122 for booking assistance. Booking fees are waived for United Meetings reservations. International customers may contact their local United® Reservation Desk.
 

***You may also call Delta Meeting Network® at 800-328-1111, Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code NY4K4. Please note there is no service fee for reservations booked and ticketed via the Delta Airlines' reservation 800 number.

By SEMA News Editors
 

The exhibitor space rental agreement for the 2026 SEMA Show, November 3-6, Las Vegas, is open online here, and the deadline to secure your preferred booth space is quickly approaching.

Exhibitors must submit their signed booth agreement and deposits by Friday, March 27, to be included in the priority booth space selection process.
 

Securing your booth space is the first step toward success at the SEMA Show, which presents an unrivaled opportunity for aftermarket companies to drive sales, meet new clients and increase brand awareness.
 

While space applications are accepted at any time leading up to the event in November, submitting an ESRA and deposit by March 27 will give exhibitors the first opportunity to select their booth locations for the upcoming SEMA Show, where you can showcase your brand's latest and greatest parts and products to a massive audience of aftermarket dealmakers, business peers and automotive enthusiasts.
 

"Nowhere else can we get to this many of our dealers and our consumers and show them new products that they get to touch and feel," said exhibitor John Meyers, KICKER. "On the internet, you just don't get that experience."
 

Exhibiting at the SEMA Show offers a myriad of benefits to your brand:
 

Increase Your Brand Awareness

Whether you are an established brand or looking to go from garage to global, exhibiting at SEMA is the best investment to advance your brand goals.
 

Connect With Your Customers

See existing customers and connect with them on the Show floor. Determine their business needs and use this opportunity to strengthen relationships.
 

Expand Your Sales Channels

The connections you make at the SEMA Show can help take your products to new markets, whether through retailers, distributors or other sales channels, expanding your brand’s reach domestically and internationally.
 

Introduce New Products

We know you want your latest and greatest products to be seen by a large audience of potential customers and the SEMA Show guarantees opportunities for that to happen.
 

The booth plotting process is a little different this year. Questions? Read this article or contact SEMA at 240-ASK-SEMA (240-275-7362) or via email at customercare@sema.org.  
 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com. 

From the SEMA Washington, D.C., office

Last year, SEMA announced its acquisition of the Off-Road Business Association (ORBA), an organization dedicated to representing businesses and professionals in the off-road and powersports industries--including motorcycles, ATVs, side-by-sides and snowmobiles. The move strengthened SEMA's commitment to protecting motorized access to public lands and supporting the businesses that serve the enthusiast community.
 

To help members understand what this acquisition means specifically for the Truck and Off-Road Alliance (TORA) community, TORA and the SEMA Government Affairs team will host an informational webinar on Tuesday, April 14, at 10 a.m. PDT/1 p.m. EDT via Zoom.
 

TORA works closely with SEMA Government Affairs team to provide industry expertise and help shape policies that impact the truck and off-road industries. The session will outline how the acquisition of ORBA enhances responsible land use advocacy efforts, expands resources available to members and reinforces the association's ability to defend the industry at the federal, state and local levels.
 

Register today to ensure you're informed, engaged and prepared as SEMA and TORA continue strengthening advocacy efforts on behalf of the industry. Register here.

From the SEMA Washington, D.C., office

Last year, SEMA announced its acquisition of the Off-Road Business Association (ORBA), an organization dedicated to representing businesses and professionals in the off-road and powersports industries--including motorcycles, ATVs, side-by-sides and snowmobiles. The move strengthened SEMA's commitment to protecting motorized access to public lands and supporting the businesses that serve the enthusiast community.
 

To help members understand what this acquisition means specifically for the Truck and Off-Road Alliance (TORA) community, TORA and the SEMA Government Affairs team will host an informational webinar on Tuesday, April 14, at 10 a.m. PDT/1 p.m. EDT via Zoom.
 

TORA works closely with SEMA Government Affairs team to provide industry expertise and help shape policies that impact the truck and off-road industries. The session will outline how the acquisition of ORBA enhances responsible land use advocacy efforts, expands resources available to members and reinforces the association's ability to defend the industry at the federal, state and local levels.
 

Register today to ensure you're informed, engaged and prepared as SEMA and TORA continue strengthening advocacy efforts on behalf of the industry. Register here.

By Ashley Reyes

Aspiring leaders in the automotive aftermarket industry who want to elevate their personal and professional development have limited time left to apply for the 2026 SEMA Future Leaders Network (FLN) Professional Development Program (PDP). Applications will close next month, so act soon.
 

Taking place May 14-15 at the SEMA Garage facility in Detroit, this isn't your average corporate seminar. It is a high-impact, two-day intensive training tailored specifically for the challenges of the automotive industry.

"The Professional Development Program allowed me to self-assess my communication, leadership and presentation skills," said PDP participant Cameron Foremaster of QA1/Speedtech Performance. "It brought up areas that I thought I excelled at, but clearly needed more attention. This training benefits anyone looking to better their interpersonal relationships."

Why the 2026 FLN PDP Program Is Different

Unlike generic training, the SEMA FLN PDP utilizes the world-renowned Dale Carnegie curriculum--including principles from the "How to Win Friends and Influence People" novel--and applies them to real-world automotive scenarios.

What You'll Gain in Just 48 Hours With the 2026 FLN PDP:

• Active listening: Move beyond hearing to truly understanding your team.
• Public speaking: Gain the confidence to pitch ideas effectively to leadership.
• Conflict resolution: Learn actionable strategies to overcome communication hurdles across departments.
• Networking: Build lasting relationships with the next generation of industry icons.

"The Professional Development Program really helped me to understand that genuine conversations and reactions start with a good attitude and purpose from within," said PDP participant Aly Oakley of BrakeQuip. "Be a good listener, watch your tone of voice and be confident."

What Your Registration Covers  

New for 2026: The FLN Professional Development Program is available to all SEMA members. At $960 for FLN members and $1,060 for SEMA members, participants receive two full days of training, a certificate of completion, three nights' hotel accommodation (May 13–15), and food and beverage during the program. 

Don't Wait: Only 25 Seats Available for 2026 Event

To ensure an intimate, high-value learning environment, the cohort is strictly limited to 25 students. Apply by Monday, April 13, to secure your spot and bring greater value to your company. Register below or visit sema.org/fln-pdp

2025 SEMA Future Leaders Network (FLN) Professional Development Program (PDP) graduating class.

From the SEMA Washington, D.C., office

As advanced driver-assistance system (ADAS) technology becomes standard on nearly every new vehicle, the lack of clear calibration data is a direct threat to your ability to modify and customize your vehicles. Add your business to our official coalition letter (click HERE or the button below) to the U.S. House of Representatives Energy and Commerce Committee to urge the swift passage of H.R. 6688.

The ADAS Functionality and Integrity Act (H.R. 6688) is SEMA's top legislative priority to ensure "safety" is never used as a pretext to lock out independent manufacturers and shops. H.R. 6688 was recently passed in subcommittee, but we need your support as it heads to a committee-wide vote.

The Problem: Engineering in a Vacuum

Currently, there are no federal standards for calibrating sensors, cameras or other ADAS features after a vehicle has been lifted, fitted with aftermarket bumpers, or even wrapped. Without H.R. 6688, our industry is forced to navigate an OEM-driven "guessing game" that doesn't account for real-world equipment.

Help Us Move This Bill Forward

H.R. 6688 has strong bipartisan support, but its progress depends on the members of House Energy and Commerce Committee hearing directly from the businesses impacted by these technical barriers. We need a unified front to show that consumer freedom and vehicle safety are not mutually exclusive.

Sign our coalition letter today (click HERE) to urge the Energy and Commerce Committee to pass the ADAS Functionality and Integrity Act.

Image courtesy of Shutterstock | metamorworks
 

From the SEMA Washington, D.C., office

As advanced driver-assistance system (ADAS) technology becomes standard on nearly every new vehicle, the lack of clear calibration data is a direct threat to your ability to modify and customize your vehicles. Add your business to our official coalition letter (click HERE or the button below) to the U.S. House of Representatives Energy and Commerce Committee to urge the swift passage of H.R. 6688.

The ADAS Functionality and Integrity Act (H.R. 6688) is SEMA's top legislative priority to ensure "safety" is never used as a pretext to lock out independent manufacturers and shops. H.R. 6688 was recently passed in subcommittee, but we need your support as it heads to a committee-wide vote.

The Problem: Engineering in a Vacuum

Currently, there are no federal standards for calibrating sensors, cameras or other ADAS features after a vehicle has been lifted, fitted with aftermarket bumpers, or even wrapped. Without H.R. 6688, our industry is forced to navigate an OEM-driven "guessing game" that doesn't account for real-world equipment.

Help Us Move This Bill Forward

H.R. 6688 has strong bipartisan support, but its progress depends on the members of House Energy and Commerce Committee hearing directly from the businesses impacted by these technical barriers. We need a unified front to show that consumer freedom and vehicle safety are not mutually exclusive.

Sign our coalition letter today (click HERE) to urge the Energy and Commerce Committee to pass the ADAS Functionality and Integrity Act.

Image courtesy of Shutterstock | metamorworks
 

By Ashley Reyes

The SEMA Future Leaders Network (FLN) has named Francisco Kellman, industrial designer at Oracle Lighting, as the network's newest spotlight member. 
 

Get to know Kellman in his interview with SEMA News below. 
 

SEMA News: What is the best advice you have ever received? 

Francisco Kellman: My eighth-grade English teacher told me to stop drawing cars and do some real work. That motivated me to make that work real.

SN: What keeps you in the industry? 

FK: The opportunity to be creative and bring joy to people.

SN: Where can you be found on a Saturday? 

FK: Canoeing in a swamp.

SN: How do you prepare for an important meeting? 

FK: Give the presentation in my head and write down the words that sound good.

SN: If you could go to lunch with one industry leader, living or dead, who would it be? 

FK: Raymond Loewy. He embodies the streamline era and is an all-time great industrial designer who impacted what the future looked like.

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates. 

From the SEMA Washington, D.C., office
 

SEMA is promoting Lauren Wilbor to political director, giving her day-to-day oversight of the organization's grassroots and grasstops efforts to support SEMA's advocacy and communications efforts in Washington, D.C., and throughout the country. She will continue to be based out of SEMA's Washington, D.C., office.
 

In her previous role as manager of digital communications and partnerships, Wilbor spearheaded SEMA's groundbreaking effort to deploy automotive content creators for advocacy. Her work has brought greater visibility to SEMA's award-winning campaign to preserve vehicle choice in the United States and has elevated an ongoing, state-based effort to protect and preserve the right to race nationwide. She will now be tasked with creating and implementing multi-pronged advocacy campaigns in support of federal, state and local legislative initiatives, while also advancing SEMA's political engagement programs, including the Driving Force Action SuperPAC, to ensure awareness among lawmakers, SEMA member businesses and other aligned stakeholder organizations. 
 

"When we brought Lauren in to oversee our digital advocacy and relationships with the content creator community, she provided immediate value through her ability to mobilize key voices in our nation's community of automotive enthusiasts. She is creative, organized, and has an ability to create personal connections within our community," said Karen Bailey-Chapman, SEMA senior vice president for public and government affairs. "We're thrilled to give her the reins to our advocacy campaigns as we continue our efforts to preserve and protect the automotive aftermarket and our nation's rich car culture."
 

"I'm incredibly grateful for the opportunity to step into this role and continue advancing SEMA's advocacy efforts on behalf of the automotive aftermarket and performance racing industries," Wilbor said. "SEMA represents one of the most passionate communities in the country, and it's a privilege to help amplify the voices of our members, along with builders, racers and enthusiasts nationwide. I'm excited to build on the momentum of our advocacy campaigns and continue fighting for the enthusiasts and businesses that make this industry so special."
 

Wilbor, a native of San Diego, holds a degree in political science from the University of Colorado Boulder.
 

For more information, visit sema.org.

From the SEMA Washington, D.C., office
 

SEMA is promoting Lauren Wilbor to political director, giving her day-to-day oversight of the organization's grassroots and grasstops efforts to support SEMA's advocacy and communications efforts in Washington, D.C., and throughout the country. She will continue to be based out of SEMA's Washington, D.C., office.
 

In her previous role as manager of digital communications and partnerships, Wilbor spearheaded SEMA's groundbreaking effort to deploy automotive content creators for advocacy. Her work has brought greater visibility to SEMA's award-winning campaign to preserve vehicle choice in the United States and has elevated an ongoing, state-based effort to protect and preserve the right to race nationwide. She will now be tasked with creating and implementing multi-pronged advocacy campaigns in support of federal, state and local legislative initiatives, while also advancing SEMA's political engagement programs, including the Driving Force Action SuperPAC, to ensure awareness among lawmakers, SEMA member businesses and other aligned stakeholder organizations. 
 

"When we brought Lauren in to oversee our digital advocacy and relationships with the content creator community, she provided immediate value through her ability to mobilize key voices in our nation's community of automotive enthusiasts. She is creative, organized, and has an ability to create personal connections within our community," said Karen Bailey-Chapman, SEMA senior vice president for public and government affairs. "We're thrilled to give her the reins to our advocacy campaigns as we continue our efforts to preserve and protect the automotive aftermarket and our nation's rich car culture."
 

"I'm incredibly grateful for the opportunity to step into this role and continue advancing SEMA's advocacy efforts on behalf of the automotive aftermarket and performance racing industries," Wilbor said. "SEMA represents one of the most passionate communities in the country, and it's a privilege to help amplify the voices of our members, along with builders, racers and enthusiasts nationwide. I'm excited to build on the momentum of our advocacy campaigns and continue fighting for the enthusiasts and businesses that make this industry so special."
 

Wilbor, a native of San Diego, holds a degree in political science from the University of Colorado Boulder.
 

For more information, visit sema.org.