Tue, 08/11/2026 - 02:30

By SEMA News Editors

Ford Tremors models

 

In partnership with Ford, SEMA Garage in Detroit is inviting aftermarket suppliers to participate in an upcoming measuring session featuring five Ford vehicles on Thursday, September 24RSVP now.

 

RSVP

 

The session will feature the '26 Ford F-150, '26 Ford Expedition, '26 Ford Explorer, '26 Ford Maverick and '26 Ford Super Duty Tremor models, providing suppliers with an opportunity to gather measurements and evaluate vehicles for new aftermarket product development.

 

Participants will have access to 3D scanning and measurement capabilities to support product development and prototype test-fitting, along with an exclusive close-up look at the vehicles.

 

Reserve your time slot now––space is limited, and advance RSVP is required. Each company should RSVP for only one session.

 

SEMA Garage Ford Measuring Session
September 24, 2026
14655 Jib St.,
Plymouth, MI 48170
View on Google Maps.
RSVP Now.

 

For questions regarding SEMA measuring sessions, email productdevelopment@sema.org.

 

Mon, 08/10/2026 - 10:02

By SEMA News Editors

Dodge Revives Super Bee With 600HP Charger

Dodge Super Bee revive 2027

The limited-production '27 Charger Super Bee Launch Edition features larger turbos, upgraded cooling, Brembo brakes and track-focused suspension. Seen here is Dodge CEO Matt McAlear at the launch event at the Roadkill Nights Powered by Dodge at M1 Concourse in Pontiac, Michigan.

 

Dodge has revived the Super Bee nameplate with the 600-horsepower 2027 Charger Super Bee Launch Edition.

 

Powered by a twin-turbo 3.0L SIXPACK H.O. inline-six, the new Super Bee is the quickest and most powerful SIXPACK-powered Charger yet, with a claimed 3.6-second 0-60 mph time and 11.8-second quarter-mile.

 

Performance upgrades include 56mm Garrett turbochargers, more than 50% greater cooling capacity, 16-in. Brembo vented rotors with six-piston front and four-piston rear calipers, 20-by-11-in. forged wheels with 305/35ZR20 Goodyear Eagle F1 Supercar 3 tires, adaptive damping suspension and functional aerodynamic upgrades.

 

The limited-production model will be offered in Sucker Punch, Shady and Diamond Black. Pricing, ordering and availability will be announced later this year.

 

Dodge Charger Gets the Drift Treatment With 750HP Hemmings Builds

Dodge Charger Scat Packs Hemmings drift

Two production-based Charger Scat Packs have been transformed into purpose-built drift cars with rear-wheel drive, manual transmissions and competition-focused hardware, revealed at Roadkill Nights Powered by Dodge at M1 Concourse in Pontiac, Michigan.

 

Dodge has teamed with Hemmings Director of Programming Mike Musto and builder and fabricator Suppy Wejpanich of Suppy's Garage to turn two SIXPACK-powered '26 Dodge Charger Scat Packs into 750hp drift machines.

 

The Charger BOOST Coupe and four-door Charger RPM (Rapid People Mover) debuted August 7 at Roadkill Nights Powered by Dodge at M1 Concourse in Pontiac, Michigan. The team converted the production all-wheel-drive, automatic-transmission configuration to rear-wheel drive and installed competition-spec manual transmissions.

 

The builds also feature Turbosmart forced-induction systems, MoTeC engine management, drift-specific suspension and steering geometry, a Bulldog quick-change rear differential, full roll cages and custom hydraulic handbrakes.

 

The cars are scheduled to appear next at Gridlife in Laguna Seca, California, September 18-20, and FuelFest at Firebird Motorsports Park in Arizona, December 5.

 

The first episodes of a nine-part video series documenting the builds are available on Hemmings' YouTube channel and social-media platforms.

 

Images courtesy of Stellantis

 

Alpine Previewed Dodge Audio Concepts at Roadkill Nights

 

Alpine Audio in Dodge

Alpine showcased two exclusive audio concepts created for Dodge enthusiasts at Roadkill Nights Powered by Dodge.

 

Alpine returned to Roadkill Nights Powered by Dodge August 7-8, at M1 Concourse in Pontiac, Michigan, to unveil two early audio concepts developed specifically with Dodge enthusiasts in mind.

 

The concepts explored new approaches to premium audio integration while building on Alpine's history with Dodge, which includes supplying factory audio systems for the Dodge Viper beginning in the '90s.

 

Alpine emphasized that the concepts were not new-product announcements, but rather previews of ideas being explored by its engineering team.

 

For more information, visit Alpine's website.

 

Demco Launches Campaign to Support Farm Rescue

DEMCO Farm Rescue NASCAR O'Reilly Auto Parts Series.

Demco's agricultural sector will be featured on Ryan Ellis' No. 02 car at the Hy-Vee Perks 250 in the NASCAR O'Reilly Auto Parts Series at Iowa Speedway.

 

Demco's agricultural sector is launching the "Built to Move, Driven to Rescue" campaign in conjunction with Farm Rescue, a nonprofit organization that provides hands-on, operational support to farm families in crisis.

 

As part of the campaign, Demco fully sponsored Ryan Ellis' No. 02 car at the Hy-Vee Perks 250 in the NASCAR O'Reilly Auto Parts Series at Iowa Speedway. The initiative is designed to put a national spotlight on Farm Rescue, raise awareness among farm families that it is okay to ask for help during a crisis, increase awareness of the organization's services and turn national attention into critical funding for the farmers and ranchers who may be facing some of the hardest moments of their lives, according to the company.

 

The campaign reflects a shared commitment to supporting farmers and farm families when crisis threatens the work they depend on every day. Through a national racing platform, "Built to Move, Driven to Rescue" brings together farmers, NASCAR fans, agricultural creators, Farm Rescue volunteers, campaign partners and families who have been helped by Farm Rescue to expand awareness, build support and help keep farm families moving forward.

 

"Built to Move, Driven to Rescue" has connected with farm and racing audiences through a series of key events, beginning July 30, at AgPhD Field Day in Baltic, South Dakota, where Demco and Farm Rescue introduced the campaign car, shared donation incentives and gave attendees the opportunity to sign the car before it went to Iowa Speedway for the Hy-Vee Perks 250 on August 8.

 

At the race, a dedicated fan zone served as the campaign's headquarters, giving attendees a place to connect with Farm Rescue, hear stories of impact and participate in the fundraiser. The campaign will continue September 1–3, at the Farm Progress Show in Boone, Iowa, where the replica NASCAR will be on display to build additional awareness and support for Farm Rescue.

 

For more information, visit demco-products.com.

 

Fri, 08/07/2026 - 10:03

By Ashley Reyes

SBN General Membership Meeting graphic.

 

SEMA invites women working in any area of the automotive industry to join an upcoming virtual event for an inside look at the tools, programs and community designed to help women accelerate their careers.

 

The SEMA Businesswomen's Network (SBN) virtual General Membership Meeting will take place via Zoom on Wednesday, September 16, at 12:00 p.m. PDT/3:00 p.m. EDT. 

 

Whether you're already an SBN member or curious about joining, this meeting is your chance to connect, learn and discover resources designed to help women succeed in the automotive specialty-equipment industry.  

 

Select committee leaders will share updates about networking events, volunteer opportunities, recognition programs and webinars designed to support members' professional growth. Details will also be shared about SBN events planned during the 2026 SEMA Show and PRI Show.

 

SBN membership is free and open to all women employed by a SEMA member company. If this sounds like you, don't miss your chance to level up your career and network by attending the meeting.   

 

Save your spot here or click below.

Thu, 08/06/2026 - 23:24

By Ashley Reyes

The ABCs of EV Safety Webinar graphic.

 

There's still time to register for the SEMA Emerging Trends & Technology Network (ETTN) virtual education session, "The ABCs of EV Safety," taking place on Tuesday, August 25, at 12:00 p.m. PDT/3:00 p.m. EDT.

 

Electric vehicles (EVs) represent an increasing share of vehicles on the road, so aftermarket and custom builders must understand safety at the system level. The session will demystify the "ABCs of EV Safety"––critical systems and principles that keep electric vehicles safe to drive, service and build. Attendees will gain a practical, standards-aligned understanding of high-voltage safety fundamentals with real-world guidance for conversations and decisions in aftermarket EV integration and custom builds.

 

Key learning objectives will focus on safety architecture, risk awareness and how professionals can apply solid engineering and safety practices without getting lost in technical proprietary details.

 

Key Learning Objectives:

  1. Explain core EV safety systems––including high-voltage interlock loops, isolation monitoring and discharge strategies.
  2. Recognize safe component practices––how covered high-voltage connections and properly rated parts prevent failure.
  3. Understand thermal and controller roles––how temperature management and vehicle control logic maintain safety.
  4. Translate standards into shop practice––connect safety principles to real aftermarket builds without requiring OEM-level tools or bench references.

 

Leading the session are speakers Chuck Kinkade, engineering manager at Redline Detection; Mavrick Knoles, president and co-founder at Legacy EV LLC; and Tom Santilli, curriculum specialist at Legacy EV––all of whom bring extensive knowledge and experience in EV workforce development and automotive diagnostic technology and leadership.

 

Aftermarket professionals working with EVs, particularly shop owners and lead technicians, EV conversion specialists, high-performance builders and fabricators, and technical trainers and educators are encouraged to attend. Register here.

Thu, 08/06/2026 - 17:54

By Ashley Reyes

SEMA Best Engineered Vehicle of the Year Award graphic.

 

SEMA has opened entries for the 2026 SEMA Best Engineered Vehicle of the Year Award, which recognizes a feature vehicle at the SEMA Show that demonstrates exceptional engineering. Builders can now enter online.

 

Now in its fourth year, the SEMA Best Engineered Vehicle of the Year Award honors and celebrates a build that demonstrates quality engineering throughout the entire vehicle or an aspect of the vehicle that goes beyond physical appearance. 

 

The award also aims to inspire more engineers to enter the automotive aftermarket by highlighting their impact on the automotive specialty-equipment industry and spotlighting the relationship between a vehicle's design and engineering.

 

"Behind every exceptional build are innovators who dare to challenge the status quo and turn bold ideas into reality," said SEMA Manager of Recognition Programs Joe Escobar. "The Best Engineered Vehicle of the Year Award celebrates the ingenuity and technical brilliance that drive our industry forward, giving engineers the recognition they deserve on the aftermarket's biggest stage."

 

To be considered for the award, builders must upload a photo, video, description of the engineering content included in the build and the location of the displayed vehicle at the SEMA Show with their submission. Entries are being accepted until Wednesday, October 28, at this link.

 

The SEMA Best Engineered Vehicle of the Year Award winner will be announced at SEMA Central on Thursday, November 5, during the SEMA Show.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 

Thu, 08/06/2026 - 11:56

By SEMA News Editors

SEMA Leaders & Legends Gala 2026. Kevin Oeste.

The 2026 SEMA Leaders & Legends Gala in Newport Beach, California, marked a 50th anniversary milestone of the cherished event.

 

Last week, industry leaders, innovators and enthusiasts gathered at the Renaissance Newport Beach to celebrate the 50th anniversary of the SEMA Leaders & Legends Gala, a tradition originating in 1976. The event comes 63 years after SEMA was founded in 1963.

 

The evening, hosted by industry voice Kevin Oeste, honored the SEMA Hall of Fame Class of 2026, recognized industry leadership, reflected on another year of advocacy victories and looked ahead to the future of the automotive aftermarket as part of the theme, "The Next 63 Years, Engineering the SEMA of Tomorrow."

 

SEMA CEO Mike Spagnola opened the evening by recognizing the volunteers, members and leaders whose dedication has fueled the association for more than six decades while paying tribute to SEMA co-founder and first president Ed Iskenderian, who passed away earlier this year at the age of 104.

 

SEMA Leaders & Legends Gala cocktail hour.

The SEMA Leaders & Legends Gala begins with a cocktail hour to network and socialize.

 

"Sixty-three years ago, Ed and a small group of volunteers didn't just start a trade association. They helped build a global industry," Spagnola said. "That founding generation created an incredible legacy. Now it is up to all of us to build the next 63 years."

 

Spagnola also highlighted several milestones that continue to strengthen the specialty-equipment industry, including the U.S. Environmental Protection Agency's formal recognition of the SEMA Certified-Emissions Program as a reliable pathway for demonstrating federal emissions compliance, providing manufacturers with a clearer path to bring compliant performance products to market.

 

Among SEMA's recent initiatives is a new focus on powersports and motorcycles, including the introduction of a new Powersports/Side-by-Side (SxS)/Lifestyle section set for debut at the 2026 SEMA Show, November 3-6, in Las Vegas. In addition, the Show-favorite Battle of the Builders presented by Mothers Polish introduces a new side to the competition this year: the Battle of the Builders: Bike Builder Shootout as a dedicated motorcycle category.

 

During the Gala, Spagnola also let attendees in on a secret: a dedicated powersports and motorcycle organization will join SEMA's councils and networks sometime in the near future.

 

The evening's centerpiece, however, was the induction of four industry icons into the SEMA Hall of Fame. The class of 2026 recognized individuals whose decades of leadership, innovation and volunteer service have left a lasting mark on the automotive aftermarket.

 

SEMA Leaders & Legends Gala 2026. Doug Dwyer.

SEMA Hall of Fame inductee Doug Dwyer's six-decade career was celebrated during the 2026 SEMA Leaders & Legends Gala.

 

Doug Dwyer was honored for a career spanning six decades across wheels and tires, motorsports marketing and brand development, as well as his longstanding commitment to SEMA volunteer leadership and industry service.

 

SEMA Leaders & Legends Gala 2026. Jay Leno.

Jay Leno, SEMA Hall of Fame inductee, was honored for spreading a passion for vehicles and also his advocacy work with "Leno's Law" in California. 

 

Jay Leno was recognized for using his global platform to champion automotive culture, enthusiast rights and the specialty-equipment industry. Beyond sharing his passion for vehicles on "Jay Leno's Garage," Leno has worked with SEMA and the SEMA Action Network to advocate for California Senate Bill 712, known as "Leno's Law," a bill designed to modernize the state's smog-check process for collector vehicles.

 

SEMA Leaders & Legends Gala 2026. Ellen McKoy.

SEMA Hall of Fame inductee Ellen McKoy was celebrated for her 50-year-career and many contributions to the SEMA community. 

 

Ellen McKoy was celebrated for nearly 50 years of leadership as an entrepreneur, journalist, consultant, SEMA executive and volunteer. Her contributions include helping establish the SEMA Professional Restylers Organization (PRO) and founding the SEMA Businesswomen's Network, organizations that continue to strengthen the industry today.

 

SEMA Leaders & Legends Gala 2026. Dennis Overholser.

Attendees at the 2026 SEMA Leaders & Legends Gala celebrated SEMA Hall of Fame inductee Dennis Overholser for his decades of contributions to the hot rod and racing communities. Unable to attend the event, Overholser was represented by his son Lance, who accepted the honor on his behalf.

 

Dennis Overholser was inducted in recognition of his career as founder of Painless Performance Products and his decades of service advancing the hot-rod and racing communities through SEMA leadership, legislative advocacy and volunteerism.

 

SEMA Chair Melanie White reflected on the association's momentum over the past year, highlighting accomplishments in government advocacy, workforce development and vehicle technology through her G.Y.T. initiative, which stands for Government, Youth and Technology.

 

Among the year's achievements, White celebrated the continued progress protecting motorsports and enthusiast rights, expanded student scholarships and workforce initiatives and growing investments in advanced vehicle technology through the SEMA Garage.

 

SEMA Leaders & Legends Gala 2026.

Newly elected SEMA Board member Jeff Hermann was honored during the 2026 SEMA Leaders & Legends Gala.

 

White also recognized current Board members and outgoing Board member Ted Wentz, who served SEMA for six years. White also welcomed newly elected Board member Jeff Hermann before congratulating the Hall of Fame Class of 2026.

 

"This group represents decades of leadership, innovation and passion that have shaped our industry," White said. "Your contributions continue to inspire all of us, and we are proud to honor you as part of SEMA's legacy."

 

SEMA Leaders & Legends Gala 2026. Industry Cup Challenge SEMA Cares Pinewod derby.

The beloved tradition of the pinewood derby race, the Industry Cup Challenge benefiting SEMA Cares, combines friendly competition with giving back.

 

The annual Industry Cup Challenge pinewood derby once again raised awareness and support for SEMA Cares, the association's charitable arm, continuing a Gala tradition that combines friendly competition with giving back.

 

As the SEMA Leaders & Legends Gala celebrated its golden anniversary, the evening served as both a tribute to the pioneers who built the aftermarket and a reminder that the industry's future will continue to be driven by innovation, advocacy and the people committed to advancing it together.

 

SEMA will continue the celebrations during the 2026 SEMA Industry Honors event on Thursday, November 5, at the iconic Fontainebleau in Las Vegas, as part of the SEMA Show week. Learn more at semashow.com and semashow.com/industry-honors.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

Thu, 08/06/2026 - 11:53

By SEMA News Editors

SEMA Show attendees networking at an after-hours event.

 

Some of the most valuable conversations at the SEMA Show happen after the exhibit halls close.

 

Whether you're strengthening customer relationships over dinner, connecting with industry peers at networking events or wrapping up the week at SEMA Fest, SEMA Week offers plenty of opportunities to keep the momentum going long after the Show floor closes.

 

To help attendees and exhibitors plan their schedules, SEMA has partnered with Jampack, the official after-hours event partner for the 2026 SEMA Show, November 3-6, in Las Vegas.

 

Let Jampack Handle Your SEMA Show After-Hours Plans in Vegas

 

Whether you're hosting customers, entertaining prospects, rewarding employees or simply looking to connect with fellow industry professionals, Jampack can help create a memorable experience beyond the convention center.

 

For exhibitors, Jampack offers planning assistance for team dinners, customer receptions, private events, group outings and other off-site experiences. From venue selection and logistics to local expertise and execution, exhibitors can leverage Jampack to simplify planning while focusing on their business objectives during the Show. 

 

Plan your customer event, team outing or private reception with Jampack. Click here to get started.

 

Attendees can also take advantage of exclusive networking and dining experiences designed to bring together automotive professionals in a more relaxed setting.

 

Among the experiences currently planned are:

 

After-Hours Networking Event
  • Wednesday, November 4
  • 8:00 p.m.-10:00 p.m. PST
  • Open bar included
  • Location to be announced

 

Dining Experience
  • Thursday, November 5
  • 6:00 p.m.-8:30 p.m. PST
  • Resorts World Las Vegas

 

Join fellow attendees for exclusive networking and dining experiences during SEMA Week. Click here to learn more.

 

Whether you're looking to strengthen existing relationships or meet new industry contacts, these events offer additional opportunities to connect with exhibitors, buyers, manufacturers, builders and industry leaders after the day's business is complete.

 

End Your 2026 SEMA Week at SEMA Fest

The crowd and stage at SEMA Fest.

 

On Friday, November 6, SEMA Fest returns to Las Vegas with an unforgettable combination of live music, motorsports demonstrations and automotive culture.

 

And the secret's out: this year's lineup is ICONIC, headlined by multi-platinum punk rock icons The Offspring. The lineup also features anthemic alt-rockers Jimmy Eat World, genre-blending rock reggae outfit 311 and California rock band The Alive.

 

The event also provides a unique opportunity for the industry to engage directly with automotive enthusiasts while celebrating the culture that drives the aftermarket forward.

 

Celebrate the Industry's Best at SEMA Industry Honors

Graphic for the SEMA Industry Honors at the 2026 SEMA Show.

 

The week's official after-hours programming continues on Thursday, November 5, with the 2026 SEMA Industry Honors at Fontainebleau Las Vegas.

 

The industry's premier awards celebration will recognize the people, companies and innovators helping shape the future of the specialty-equipment marketplace. Guests will enjoy a cocktail-hour reception beginning at 6:00 p.m. PST, followed by the awards ceremony and an exclusive after-party featuring live music, late-night bites and cocktails.

 

Tickets are available now for $50 and include hors d'oeuvres and access to an open bar throughout the evening.

 

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center or contact Registration Customer Service at 508-743-8571 and aapexsema@maritz.com. 

 

More to Come: Stay Tuned for More Event Announcements

Drift car smoking tires at SEMA Fest.

 

Additional after-hours events, networking opportunities and special experiences will be announced as the 2026 SEMA Show approaches.

 

Whether you're planning a private customer reception, attending an industry celebration or wrapping up the week at SEMA Fest, now is the time to begin building your SEMA Week itinerary.

 

For exhibitors interested in planning private events and group experiences, visit Jampack's SEMA Show services page. Attendees can learn more about upcoming after-hours events during the registration process and through future SEMA Show announcements.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

Thu, 08/06/2026 - 11:01

By SEMA News Editors

SEMA Show New Products Showcase

 

The SEMA Show, this year November 3-6 in Las Vegas, serves as the stage for the newest products, technologies and trends shaping the automotive aftermarket. For exhibitors looking to maximize their impact on the SEMA Show floor, one opportunity stands above the rest: the New Products Showcase.

 

Recognized as the no. 1 destination for buyers and media at the SEMA Show, the New Products Showcase gives exhibitors a dedicated display for their latest innovations and best-selling products.

 

And with the first product entry always free, it's one of the easiest ways to increase your company's visibility before and during the Show.

 

Review the qualifications and details below, and enter products today through the Exhibitor Dashboard's "Marketing, Advertising and Sponsorships" section found at exhibitor.semashow.com.

 

Make Sure Your Product Qualifies

 

To be eligible for the New Products Showcase and New Product Awards, a product must have been introduced to the marketplace after the 2025 SEMA Show and be available for shipment within 90 days following the close of the 2026 SEMA Show or by February 2027.

 

Products that don't meet these requirements can still be displayed in the Showcase as an Exhibitor Pick, but they won't be eligible for New Product Award consideration.

 

Know What It Costs

 

The first product entry is free.

 

Additional entries are $95 each through Friday, October 2. After that deadline, the cost increases to $175 per product.

 

Choose the Right Category

 

New for 2026, exhibitors can enter products in the new Powersports | SxS | Lifestyle category, joining the Showcase's existing lineup:

  • Car Care & Protection
  • Collision Repair & Refinish
  • Emerging Technology
  • Engineered New Product
  • Exterior Accessory
  • Interior Accessory
  • Package Design & Display
  • Performance-Racing
  • Performance-Street
  • Powersports | SxS | Lifestyle
  • Street Rod & Custom Car
  • Tire & Related
  • Tools & Equipment
  • Truck & Off-Road
  • Wheel & Related

 

Have a product that fits multiple categories? You can enter the same product more than once, but you'll need to provide a separate display for each category.

 

Think Beyond the Display

 

The New Products Showcase isn't simply another exhibit. It's one of the busiest destinations at the SEMA Show.

Located at the east end of Lower South Hall, the Showcase serves as a primary entrance to the Show floor and attracts thousands of buyers and media members looking for what's new.

 

Recent FastSensor analysis found that the Showcase generated more than 620,000 brand impressions during the most recent SEMA Show.

 

Visitors spent an average of 21 minutes exploring products, while nearly 45% of qualified attendees engaged deeply with multiple categories or displays.

 

Even more impressive, 78% of buyers and media members reported visiting an exhibitor's booth after discovering a product in the Showcase.

 

For exhibitors looking to generate leads, build brand awareness and increase booth traffic, the data shows the program delivers measurable results.

 

Take Advantage of the Extra Exposure

 

Participation doesn't end when your product is placed on display.

 

Eligible entries are automatically considered for the prestigious SEMA New Product Awards, with winners announced during the SEMA Show Kickoff Breakfast on Tuesday, November 3, and featured in special SEMA coverage.

 

Participating products also receive added exposure through SEMA News, SEMA magazine, the SEMA Show app, SEMAShow.com and the exclusive New Products digital catalog.

 

Exhibitors can further expand their reach through enhanced product listings, Buyers' Guide advertising and on-site branding opportunities. Contact sales@sema.org to learn more.

 

Plan Your Logistics

 

Products should be delivered to the New Products Showcase during designated check-in hours on Sunday, November 1, and Monday, November 2. Products checked in before 2:00 p.m. local time on Monday are eligible for New Product Award consideration.

 

Need to ship products ahead of time? Advance receiving at the Freeman warehouse begins in October, with shipments due by Wednesday, October 21. Even if products are shipped in advance, an exhibitor representative must still check them in during the scheduled check-in period.

 

If you prefer, you can display a product video on a continuously running laptop or tablet, or provide a QR code linking to an informational landing page or video. Marketing or sales copy isn't permitted in these materials.

 

After the Show, exhibitors are responsible for retrieving their products on Friday, November 6, between 4:00 p.m. and 8:00 p.m. UPS representatives will be available to assist with return shipping.

 

Ready to Enter?

 

Exhibitors can submit products through the Exhibitor Dashboard at exhibitor.semashow.com.

 

Still have questions? Contact your SEMA Show sales representative at sales@sema.org, call 909-396-0289 or visit semashow.com/contact.

 

Need booth space? Get started at semashow.com/buyabooth.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 

Thu, 08/06/2026 - 10:45

By Ashley Reyes

SEMA 2026 Council Awards

 

Nominations are open for the 2026 SEMA Council & Network Awards, which recognize members who have made outstanding contributions to the aftermarket industry during the past year.  

 

With 21 award categories, the program celebrates both people and companies whose innovation, leadership, volunteerism and service have positively impacted their segment or community.

 

Why Nominate in 2026?

 

Passionate industry leaders are at the heart of the industry's growth and success. Nominating a peer (or yourself) is an easy way to celebrate noteworthy achievements that deserve to be recognized.  

Winners represent the most distinguished members of the council and network community. This recognition helps boost motivation, inspire continuous innovation and show recipients that their hard work is seen and valued. 

 

Who's Eligible?

 

To be eligible, a nominee must be a member of the council or network presenting the award and meet the award criteria. Nominations are open in the segments of hot rods and restoration, truck and off-road, automotive restyling, wheels, tires, brakes and suspension, and professional communities supporting women, engineers, and young professionals.

 

Past recipients have included small and large businesses, established leaders, emerging professionals and dedicated volunteers. 

 

Deadline Hits Next Month

 

The deadline to nominate is Friday, September 4.

 

Winners will be recognized during the SEMA council and network events at the 2026 SEMA Show, taking place November 3–6 in Las Vegas.

 

Nominate a deserving leader, volunteer or business today at sema.org/cn-awards.

 

Thu, 08/06/2026 - 10:14

By Ashley Reyes

Stewart Webb spotlight graphic.

 

The SEMA Future Leaders Network (FLN) has named Stewart Webb, owner and founder of Xcalibur Media, as the network's newest spotlight member. 

 

Get to know Webb in his interview with SEMA News below. 

 

SEMA News: What is the best advice you have ever received? 

Stewart Webb: "We all put our clothes on the same way." I had an old boss tell me that no matter where someone is in life, we're all still people at the end of the day. That stuck with me, because it means you treat everyone with the same level of respect, regardless of their title, success or where they are on their journey.

That mindset has shaped how I operate in this industry. It's helped me build real relationships, stay grounded and create opportunities not just for myself, but for others coming up. As I've grown, I've made it a priority to give back, to support the next wave, share what I've learned and help others keep moving forward.

 

SN: What keeps you in the industry? 

SW: The people and the cool cars.

 

SN: Where can you be found on Saturday? 

SW: At a local car meet, off-roading with the crew or browsing the marketplace for a new project rig.

 

SN: How do you prepare for an important meeting? 

SW: I do my homework first, understanding the topic, the goals and what's required. From there, I focus on the people in the room. I try to understand what matters to them, not just what matters to me or the company. Once you know that, you can guide the conversation in a way that aligns everyone.

I come in with a clear direction, backed by the right information, so we can move efficiently toward a decision that makes sense for the whole group.

 

SN: If you could go to lunch with an industry leader, living or dead, who would it be? 

SW: My former boss, Scott Drake. He played a big role in shaping my career, and I'd love the chance to sit down, catch up and learn from how he continues to lead and make an impact.

 

Fill out an FLN member spotlight form to be eligible to be featured on FLN's social media, SEMA News and FLN member updates.