By SEMA Editors

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Hellwig
Rear Sway Bar

Hellwig Suspension Products has released a new adjustable rear sway bar for ’20-’21 Chevrolet and GMC 2500 and 3500 pickups. The product is designed to reduce body roll, tighten up driving dynamics and improve driver control—especially when towing or hauling—and fits all drive configurations.

The Chevrolet Silverado and GMC Sierra HD trucks are known for their workhorse capabilities; however, they are not equipped with a rear sway bar from the factory. This causes undue body roll and reduces driver control during towing or hauling conditions.

The sway bar is forged from solid 1-1/4-in. diameter heat-treated 4140 chromoly steel and features Hellwig’s Hammertone powdercoat finish. The three-hole design allows users to tune the sway bar to their preferred spring rate.

The rear sway bar includes all mounting hardware, adjustable end links to integrate with factory components and aftermarket suspension setups and polyurethane bushings.

www.hellwigproducts.com

Champion Oil
Professional-Grade Honing Oil

Champion Brands has recently marketed a Professional-Grade Honing Oil for machining metal parts to perfection. Honing oils are a liquid-emulsion lubricant used to assist in the cutting, grinding, and the honing process.

This product help protect the abrasive tools in honing machines as well as remove heat and debris (swarf) to ensure accuracy in producing a sharp edge. Honing oil has just the right consistency for sharpening stones. It will not gum it up nor glaze it, and it will provide just enough lubrication to avoid wearing out the stone prematurely.

Champion Professional-Grade Honing Oil, PN 4242, is a robust high-performance honing and finishing fluid designed utilizing a select blend of base fluids and additives. With adding anti-oxidant protection and low-odor extreme-pressure additives, it provides excellent performance and corrosion protection for honing ferrous alloys, cast iron, low-medium alloyed steel, high-alloyed nickel, nickel-chromium alloys, titanium alloys, aluminum alloys plus are safe for use with yellow metals.

It is a low-viscosity chlorine-free neat oil containing a high level of ester lubricity additive to impart excellent surface finish on machining of hardened steels and nickel alloys. Can also be used in super finishing applications, utilizing stones rather than tapes.

www.championbrands.com

Holley
Terminator X Stealth 4150 EFI System

The Terminator X Stealth 4150 EFI system from Holley features four 100 LB/HR fuel injectors capable of supporting up to 650 hp naturally aspirated or 600 hp on forced-induction applications. The Terminator X ECU features fuel maps that self-learn and an integrated ignition timing control, yielding improved idle stability, drivability and horsepower at wide-open throttle. Did we mention that the Stealth 4150 also includes transmission kick down provisions for GM TH350/400, 200R4/700R4 and Ford C4/C6 applications? Terminator X Max kits provide plug-and-play transmission control for GM 4L60 and 4L80 Transmissions.

www.holley.com

Air Design USA
OEM-Licensed Aftermarket Accessories for ’21 Ford Bronco

Air Design USA, a manufacturer of premium vehicle accessories, is teaming up with Ford Motor Company to offer quality-built, expertly styled, OEM-licensed Bronco and Bronco Sport aftermarket parts and accessories at the point of purchase.

Blending form and function, the company’s new full body kits enhance the models’ heritage-inspired styling with features highly sought after by today’s modern SUV consumers. The kit’s accessories include hood scoops, fender flares and door molding for both models, as well as a unique rear cab roof spoiler for the Bronco Sport.

www.airdesignusa.com

Malco Products Inc.
Accelerate All-In-One Polish & Protection Compound

Malco’s Accelerate All-in-One Polish & Protection Compound is designed to remove light and medium paint defects and provide up to 90 days of lasting paint protection.

Accelerate All-in-One Polish & Protection Compound is a VOC-compliant, water-based sprayable formula that allows for easy application and quick cleanup. Or it can be applied using an orbital buffer, rotary buffer or by hand by using a wide variety of foam pads or microfiber applicators. The product is available in 32-oz. and 1-gallon sizes.

www.malcoautomotive.com

TRAC LLC
TRAC Tire Jack

The TRAC TIRE JACK is a leverage tool designed to assist with the removal and installation of the wheels from a vehicle. It makes the process effortless, without putting the strain on the technician’s back or arms. A must-have tool in the industry to prevent workplace injury and keep the insurance premiums down.

By SEMA Editors

The SDC Data Excellence recognizes the companies that have worked with SDC to recreate and relaunch industry-leading product data sets. Here are products from current SDC members that have achieved data excellence.

Eleven Engineering Inc.
AL-SR-V2/Wet Sounds A-Link Plus Kit

Eleven Engineering, announced that its SKAA Wireless Audio technology has been integrated into the new Wet Sounds AL-SR-V2 A-Link Plus wireless sending/receiving kit. The AL-SR-V2 is now available at the SKAA Store. With a sleek design and vastly improved connectivity and range, utilizing SKAA Wireless Audio technology, the new AL-SR-V2 is a must have for sharing audio signals.

www.elevenengineering.com
PN: AL-SR-V2

Oracle Lighting
Illuminated Logo Decals

Oracle Lighting announced the launch of the new custom illuminated logo decals. Easily installed/applied on cars, trucks, UTVs/ATVs, boats and other vehicles, and now available for custom order at oraclelights.com/logos, customers can choose between 31 custom colors and create their own text or use their own graphics.

www.oraclelighting.com

Rigid Industries
Chase Bar

Rigid’s Rear-Facing Chase Light Bar adds safety and functionality to any UTV, rail, buggy, Jeep or other off-road vehicle by combining running, brake, reverse, turn signal and more into a single compact package. Pre-programmed features include strobe, scroll, flash and all-on, and can be fully customized to any vehicle trigger.

The light bar is 28-in. long and has programmable triggers: running and three auxiliary triggers. The user can program each trigger by choosing from 27 pre-programmed modes for a completely custom setup. The running and auxiliary triggers allow for the selection of one of the pre-programmed modes or to customize your own for an astounding 300,000-plus possible configurations.

The Rigid Chase light bar is available with either adjustable tube mounts to fit 1.5-in. to 2-in. roll cages or 15 degree horizontal mounting brackets. Each kit Includes a 13-in. lead for custom wiring; professional installation is strongly recommended.

www.rigidindustries.com
PN: 901801

Tuffy Security Products
Center Console Safe

Tuffy Security Products offers a center console safe (PN 356) for ’19 and newer Chevrolet Silverado and GMC Sierra pickup models that is fully integrated and concealed to maintain the truck’s stock appearance. It transforms the OEM center console into a heavy-duty, break-in resistant safe with 500-ci of lockable storage, while maintaining access to all auxiliary ports. The insert is made of welded 16-gauge steel with a durable black texture powdercoat finish. It features Tuffy’s Pry-Guard Locking System and 10-Tumbler Double Bitted Lock. The lid support pin lock hinge keeps the lid open while items are being retrieved. Designed for drill-free installation, it is sold with all necessary mounting hardware.

www.tuffyproducts.com
PN: 356

This is the upcoming the ’22 Nissan Frontier in its base trim, the Frontier S. The configuration has never been seen, as Nissan has only debuted the ’22 Frontier in Pro-4X trim. The rest of the lineup remains to be seen.

The model features a prominent lower front fascia finished in black plastic, along with the base grille configuration and base-level headlights, seemingly without any LED treatment. The wheels are the base units, complemented by black door handles and mirror caps.

Out back, this base Frontier appears to feature the same LED taillights as the Pro-4X model revealed by Nissan. A black bumper and single-exit side exhaust round out the package.

Expect more trims to be debuted via Nissan’s website in the coming months.

Photo credit: Brian Williams, SpiedBilde

This is the upcoming the ’22 Nissan Frontier in its base trim, the Frontier S. The configuration has never been seen, as Nissan has only debuted the ’22 Frontier in Pro-4X trim. The rest of the lineup remains to be seen.

The model features a prominent lower front fascia finished in black plastic, along with the base grille configuration and base-level headlights, seemingly without any LED treatment. The wheels are the base units, complemented by black door handles and mirror caps.

Out back, this base Frontier appears to feature the same LED taillights as the Pro-4X model revealed by Nissan. A black bumper and single-exit side exhaust round out the package.

Expect more trims to be debuted via Nissan’s website in the coming months.

Photo credit: Brian Williams, SpiedBilde

Compiled by SEMA Editors

4 Wheel Parts Unveils ’21 Ford Bronco, Bronco Sport in Moab, Utah

The 4 Wheel Parts (4WP) team has been selected as a premier manufacturer of Ford Bronco parts and accessories, and will also install, sell and be an aftermarket headquarters for future Bronco builds.

The 4WP team has outfitted both the Bronco and Bronco Sport with 34 aftermarket products specifically designed, engineering and tested in California by a team of enthusiasts under the 4WP Factory brand. With the launch of Ford’s new Bronco family, 4WP is anticipating this will be one of the most desired vehicles both on and off-road and 4WP is ready to accessorize and upgrade each one.

Turn 14 Distribution Currently Hiring for 60+ Open Positions

Turn 14 Distribution is searching for dedicated, ambitious candidates to fill more than 60 available positions and meet the company’s continued growth. Openings include management, specialty roles and entry-level positions with the opportunity to grow into lasting careers. The open positions exist across all of the company's locations, including its office headquarters in Horsham, Pennsylvania, and distribution centers in Hatfield, Pennsylvania; Arlington, Texas; and Reno, Nevada. To learn more about the available positions and the benefits of working at Turn 14 Distribution, visit www.turn14.com/careers. 

Roush Performance Launches “You Don’t Know Jack” Postcast

ROUSH Performance has announced its new “You Don’t Know Jack” podcast, available on the ROUSH Performance YouTube Channel. ROUSH Performance Vice President of Marketing Jack Roush Jr. and Channel Marketing Manager Trevor Wright will talk with a wide range of motorsports icons to explore their thoughts about industry events, automotive culture and racing, as well as share exclusive news about ROUSH Performance products. Episode One of the podcast aired Monday, April 5. The program will air monthly on the last Friday of each month. For more information about the ROUSH Performance podcast “You Don’t Know Jack” or to listen to the latest episode, visit ROUSH Performance on Facebook.

Premium Guard Launches All-New, Advanced Mobile App and e-Catalog

Premium Guard Inc. has released a new mobile app and e-catalog for its line of automotive filters at www.pgfilters.com. The new catalog features intuitive and robust search functionality for easier application lookup and parts search.

Designed to help users easily identify the exact part needed for their application, the e-catalog offers three search options: Classic Search, Dynamic Search, and VIN Number Search. Classic Search uses the standard Year/Make/Model drop-down, while Dynamic Search allows users to search for parts using vehicle keywords or part numbers and provides a list of potential matches. The Dynamic Search function also allows users to search for OE or competitor part numbers and converts the results to a Premium Guard part number. Users can also search for vehicle applications using the VIN Number Search function, and the mobile app allows for direct scans of the VIN barcode or VIN number for identification. PGI’s online catalog can be found by visiting www.pgfilters.com/filter-lookup/, and the mobile app can be downloaded in the Apple App and Google Play stores.

Champion Oil adds Scott Baubie as Director of Sales/Business Development Manager

Champion Brands has recently announced the appointment of Scott Baubie from High Point, North Carolina, to its sales, business development and marketing team. As director of sales/business development manager, Baubie will contribute to sales strategies and business development initiatives, as well as design and implement new market penetrations within racing, fleet and private-label markets. In addition to advancing Champion Oil’s global position, Baubie will focus on structuring and delivering an effective communications strategy both internally and externally to ensure alignment with corporate culture and business objectives. He brings more than 20 years of lubricant experience within the commercial, industrial, automotive, heavy-duty and racing sectors, plus business development and strategic sales/marketing to the position.

Dynabrade Promotes CFO to President

Dynabrade Inc. has announced the appointment of Michael Buffamonti as the company’s new president. He replaces Hardy Hamann, who retired earlier this year. Buffamonti most recently held the role of chief financial officer and has been a member of the executive management team for many years. Before joining Dynabrade, he held various management positions at Deloitte LLP. Since the beginning of his career at Dynabrade 25 years ago, Buffamonti worked closely with the company’s founder Walter Welsch.

Starrett Appoints Director of Sales, Metrology Systems

The L.S. Starrett Company—a global manufacturer of precision measuring tools and gages, metrology systems and more—has announced the appointment of Jim VandeHei as director of sales of Starrett Metrology Systems. In this newly created role, VandeHei’s primary responsibility will be North American sales of the company’s vision systems, optical measuring projectors and force measurement systems. VandeHei has led and developed multi-channel sales teams for more than 28 years, including more than 20 years of metrology sales and commercial operations management for Hexagon Manufacturing Intelligence, Carl Zeiss IMT Corp., and DW Fritz Automation.

Have some company news you would like to share? Let us know and the news may appear in an upcoming issue of SEMA eNews. Send your items for consideration to editors@sema.org.

By Linda Spencer

The European drag-racing season is set to finally get underway with May kick-off events scheduled for both the sportsman division—the Summit Racing EDRS Series and FIA European Drag Racing Cham­pionship.

“Racers have been waiting a very long time now for the return of a normal race calendar [following the 2020 season disruption due to COVID], and we expect a strong 2021 season,” noted Nils Lagerlof, CEO of Speedgroup, the Swedish-based administrator and promotion entity of both the Championship series and Summit Racing EDRS Series.

The ties with U.S. drag racing and the opportunities for U.S. racing supplies are deep, according to the U.S. firms with whom SEMA News spoke. Read more about this market.

Want to enhance your relationships with your existing distributors in the region or line up new resellers? Join SEMA on the first SEMA Nordic trip, August 25–29, in Stockholm, Sweden. U.S. government grants are available to help defray the participation costs. Meet pre-vetted buyers and see the market first-hand. 

For more information about the 2021 SEMA Nordic trip, visit www.sema.org/nordic, or contact Linda Spencer at lindas@sema.org. 

By SEMA Editors

Exhibit at the 2021 SEMA Show and shine the spotlight on your company in front of tens of thousands of qualified buyers looking for the best that the automotive specialty-equipment market has to offer.

In addition to buyers, the Show also attracts thousands of traditional media and social-media influencers ready to let the rest of the world know about your products and applications, opening up even more sales opportunities well after the Show concludes.

Access SEMA's worldwide network and create more opportunities to sell. Be there to reconnect at the 2021 SEMA Show, Tuesday-Friday, November 2-5, Las Vegas.

Reserve your spot for 2021 at www.SEMAShow.com/buyabooth.

Below are key dates that SEMA Show exhibitors are encouraged to mark on their calendars.

• The Exhibitor Services Manual (ESM) will be live in May. The ESM contains all of the forms and applications required to prepare for the Show: feature vehicles, new products, booth vehicles, celebrity appearances, etc.
• The Exhibit Space Rental Application and deposit are due May 7.
• Dates for the SEMA Show Space Selection: June 7-23

For additional information about exhibiting at the SEMA Show, visit www.SEMAShow.com/exhibitor.

By Ashley Reyes

Get expert interviewing tips from HR professionals by registering here for “Interview Skills,” a one-hour interactive webinar taking place Tuesday, April 27, at 11:00 a.m. (PDT).

Featuring expert HR professionals, the webinar will include breakout sessions and question-and-answer periods to help participants gain confidence and secure a job offer. In addition to learning tips and tricks that will help applicants stand out from the competition, participants will have the opportunity to network, engage with other peers and gain skills by participating in small group activities.  

Interview Skills is part of a four-part webinar series, “Perfecting Your Job Search,” presented by the SEMA Businesswomen’s Network (SBN). The series covers everything a job seeker needs to know and prepare for to help secure a new job.

View a recording of the first session, “Resume Do’s and Don’ts.”

Details on parts three and four will be posted on the SEMA Virtual Education website.

By SEMA Editors

The following candidates are vying for a seat on the SEMA Board of Directors:

Chairman-elect (one open seat)

• Kyle Fickler – (Incumbent) Director, Driven Racing Oil
• Les Rudd – (Incumbent) President, Bob Cook Sales

Distributors/Retailers (two open seats):

• Larry Montante – Vice President, Keystone Automotive Operations
• Brian Rowland – GM, Parts & Accessories, Walmart
• Steve Whipple – (Incumbent) Director, Jegs High Performance

Manufacturers (two open seats):

• Ian Lehn – Founder, BOOSTane
• Kim Pendergast – (Incumbent) CEO/Owner, Magnuson Superchargers
• Brian Reese – President/CEO, The Retrofit Source

Service (one open seat):

• Lindsay Hubley – Managing Partner, Lodestone Events
• Jim Liaw – President/Co-Founder, Formula Drift Holdings

Voting will take place online between May 11–25, and is open to current SEMA-member companies. Votes must be cast by each company’s primary contact. Details on the upcoming election will be sent to the member company’s designated primary contact beginning April 30. Winners will be announced by May 28.

Compiled by SEMA Editors

VP Racing Fuels Powers YouTube With 24 Hours of Fuel

VP Racing Fuels Inc.’s premiere of 24 Hours of Fuel launched April 7 on YouTube. VP is the official fuel of IMSA, and has fueled the Rolex 24 Hours at Daytona International Speedway for years. The much-anticipated video will explore what it takes to fuel 50 of the world’s fastest prototypes and GT sports cars 24 hours straight at the historic speedway that hosts the Daytona 500 and AMA Supercross. 

Fans Returning to Irwindale Speedway This Weekend

Irwindale Speedway has announced that fans can return to the grandstands beginning with the April 10 race. The short track will kick off the spectator season with a record night of racing featuring 10 main events. Features include the SPEARS SRL Modifieds, SPEARS Pro Late Models, and the SPEARS Southwest Tour Super Late division. They will be joined by the track’s NASCAR Advance Auto Parts Weekly Series racers, including INEX Legends, LKQ Pick Your Part Pro Late Models (Twins), YouRaceLA Specs, Tucker Tire Enduros (Twins), and Street Stocks. Following local and state guidelines, officials will reduce grandstand capacity. Face masks will also be required for all in attendance. The track is set to host the NHRA Summit ET Series and Junior Dragsters on April 11. For tickets and more information, visit www.irwindalespeedway.com.

2021 Dates, Stops For HOT ROD Drag Week, Power Tour Announced

MOTORTREND has announced two of its annual events are returning in 2021: the HOT ROD Power Tour (August 23–27) and HOT ROD Drag Week (September 12–17). The combined events are set to host upwards of 6,000 participating vehicles.

The 17th annual HOT ROD Drag Week, presented by Gear Vendors Overdrive, will crown the “Fastest Street Car in America,” which puts competitors to a grueling test over five days of drag racing, requiring racers to drive their vehicles on a specified route upward of 1,000 miles while securing the quickest possible elapsed time on the strip.

Celebrating 27 years, the HOT ROD Power Tour driven by Continental Tire, returns to five cities, including Norwalk, Ohio; Dayton, Ohio; Indianapolis; St. Louis; and Champaign, Illinois. Thousands of classic cars and hot rods will travel city to city while HOT ROD editors and photographers follow along. Participants can join for one day or all five days.

HOT ROD Power Tour Schedule:

• Kickoff / Day 1: Monday, August 23 - Summit Motorsports Park in Norwalk, Ohio
• Day 2: Tuesday, August 24 - Montgomery County Fairgrounds, Dayton, Ohio
• Day 3: Wednesday, August 25 - Lucas Oil Raceway, Indianapolis
• Day 4: Thursday, August 26 - World Wide Technology Raceway, St. Louis
• Day 5: Friday, August 27 - State Farm Center, Champaign, Illinois

HOT ROD Drag Week 2021 Schedule:

• Registration, Tech Day, and Test ‘n’ Tune: Sunday, September 12 - US 131 Motorsports Park in Martin, Michigan
• Racing Day 1: Monday, September 13 - US 131 Motorsports Park in Martin, Michigan
• Racing Day 2: Tuesday, September 14 - Summit Motorsports Park in Norwalk, Ohio
• Racing Day 3: Wednesday, September 15 - Lucas Oil Raceway in Indianapolis
• Racing Day 4: Thursday, September 16 - Byron Dragway in Byron, Illinois
• Racing Day 5: Friday, September 17 - US 131 Motorsports Park in Martin, Michigan

For more information, visit www.hotrod.com/events.

SCCA to Introduce Endurance Racing Program at Sebring

The Sports Car Club of America (SCCA) is launching a new program at Sebring International Raceway—the first-ever SCCA Endurance Team National Championship set for March 31–April 2, 2022. The inaugural event is built around a 20-hour invitational race, broken into segments over two days. National Champions will be crowned when the checkered flag falls under the lights Saturday night, April 2. Additional details on the format and rules package for the event will be forthcoming. The goal is a team competition utilizing modified production-based street vehicles, with technical regulations designed to be inclusive, welcoming cars from existing SCCA classes, as well as those that race with other organizations.

Lucas Oil Sponsors NHRA Southern Nationals

NHRA, Atlanta Dragway and Lucas Oil have teamed up to announce Lucas Oil as the title sponsor of the Lucas Oil NHRA Southern Nationals. As a long-time NHRA partner, Lucas Oil joins the finale of Atlanta Dragway. The 40th annual Lucas Oil NHRA Southern Nationals will serve as the final national NHRA event at the historic track. For more information about the NHRA schedule, visit NHRA.com.

Stan Lester Returns To FASTRAK, Ultimate Series

Stan Lester has resumed his position as the head of FASTRAK International, the parent company for FASTRAK Racing and the Ultimate Super Late Model Series. Lester, the owner and founder of the series, had partially retired in 2019, followed by a full retirement in 2020, due to health issues. The announcement follows FASTRAK Vice President DJ Irvine’s departure from the series to work with VP Racing Fuels. Lester will now focus on the 2021 touring schedule.

For more racing news, visit Performance Racing Industry’s (PRI) website.