With thousands of attendees, buyers and media members from around the world looking for the latest automotive trends, technology and cutting-edge products, SEMA Show exhibitors are already sharing news and announcements ahead of the 2026 SEMA Show––November 3–6, Las Vegas.
The SEMA Show Exhibitor Press Release portal is a resource for attendees and media looking to get a jump-start on the news, products, partnerships and other announcements exhibitors are making before the Show.
Check back regularly for additional news and updates from 2026 SEMA Show exhibitors.
Exhibitors: Want to Announce Company News?
Exhibitors can connect with journalists and create brand awareness by posting news releases in the SEMA Show Online Media Center. By posting news releases in the SEMA Show Online Media Center, exhibitors ensure that reporters looking for Show-related news don't miss out on their story. Posting to the Online Media Center can also generate coverage from SEMA's publications and social media outlets.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
Arnold Motor Supply Raises $25,000 to Support Automotive Aftermarket Families Through AACF
The Automotive Aftermarket Charitable Foundation (AACF) has recognized Arnold Motor Supply for its support and generous $25,000 donation raised during the company's 36th annual channel partner outing in Spencer, Iowa.
The annual event welcomed supplier partners for a day of fellowship and recreation, with golfers gathering at Spencer Golf and Country Club and the leisure group traveling north to the Iowa Great Lakes.
The donation follows AACF's support of the Spencer region following floods in the area in 2024.
"After the 2024 floods, AACF's mission became very personal to us," said Eric Johnson, president and managing partner at Arnold Motor Supply. "They stepped up for our associates when help was needed, and we haven't forgotten that. Being able to come together with our supplier partners and raise $25,000 for AACF gives us a chance to return that support and help other aftermarket families when they need it most."
Several Arnold Motor Supply associates who received assistance from AACF following the devastating 2024 floods in Spencer were in attendance, according to the AACF, which also shared that their presence served as a powerful reminder that support from the industry can make a real difference for families recovering from an unexpected crisis.
To learn more about AACF, request assistance, or support its mission, visit aftermarketcharity.org.
GM Introduces '30 Under 30' Program to Elevate Automotive Service Technicians and Inspire the Next Generation
General Motors (GM) has announced the launch of its inaugural GM Automotive Service Technicians "30 Under 30" program, a new initiative recognizing the next generation of automotive service technicians. The program aims to address the shortage of service technicians by spotlighting the next wave of leaders shaping the future of mobility and demonstrating the promising career path offered in today's modern service bays.
The program honors GM service technicians under the age of 30 who demonstrate continuous technical training, exemplary customer service, mentorship and leadership. Selected honorees will become ambassadors for GM in an effort to inspire the next generation of talent by sharing their stories and bringing awareness to what a career as an automotive technician looks like today.
Additionally, selected honorees will receive:
National recognition at an exclusive induction ceremony taking place in Detroit.
A custom PACKOUT toolbox and professional-grade tools, reflecting GM and Milwaukee Tool's shared commitment to skilled trades development.
Personal artificial intelligence (AI) glasses to streamline vehicle diagnostics and enhance the customer experience.
A personalized GM Automotive Service Technicians 30 Under 30 program service jacket.
"Service technicians are on the front lines of innovation as our vehicles become more complex," said GM President Mark Reuss. "With the GM Automotive Service Technicians 30 Under 30 program, we will recognize exceptional young talent and foster a robust pipeline of skilled service technicians to support both the industry and this important part of the business for years to come."
Meet the Mongoose: GM Teases All-New HD Diesel Engine
GM dropped a teaser for the highly anticipated, all-new Duramax 8.3L Turbo-Diesel V8 that will be the heart of the refreshed '27 Chevy Silverado HD and GMC Sierra HD. Watch the teaser above.
GM's Small-Block V8 Enters Its Next Generation
Two new V8 engines--which will help power GM's next-generation light-duty pickup portfolio in the '27 Chevrolet Silverado 1500 and GMC Sierra 1500--are designed to provide full-size pickup truck customers with increased capability and performance from GM's sixth-generation Small Block architecture.
The new L76 5.7L and L78 6.6L V8 engines bring GM's next-generation small-block architecture to its light-duty truck lineup, joining the LS6 6.7L V8 developed for the '27 Corvette Stingray, Grand Sport and Grand Sport X. As with the LS6, which brought the 409ci displacement back to the small block engine family, the L76 and L78 herald the return of the 350ci and 400ci displacements, respectively. The new engines were developed with advanced modeling and simulation tool sets, plus proven hardware efficiency and durability testing, enabling small-block V8s to continue to meet regulations and exceed customer expectations, according to GM.
The layout of the new engines begins with an architectural element shared with more than 100 million small-block engines dating back to 1955: cylinder bore centers spaced at 4.40-in. intervals.
To generate more horsepower and torque from the new light-duty truck V8s, GM shared several new key enablers:
Increased displacement from 5.3L and 6.2L to 5.7L (350 ci) and 6.6L (400 ci), respectively, by increasing piston stroke 6 mm.
Higher compression ratio for more efficient combustion.
More airflow via larger throttle diameters.
New intake manifolds with tuned runners to manage the additional airflow.
The 5.7L V8 delivers 402 hp and 428 lb.-ft. of torque. No other truck in the segment tows more than GM's light-duty trucks, and the Silverado 1500 achieves a best-in-class maximum available tow rating of 13,700 lbs. when properly equipped.
The 6.6L V8 is the most powerful naturally aspirated V8 engine in its class, with 481 hp and 501 lb.-ft. of torque.
"These new V8 engines advance GM's legendary small-block architecture with greater capability, more advanced technology and the strength of GM's manufacturing footprint behind them," said Tom Bishop, chief engineer for small block engines at GM. "They're engineered to provide truck customers the confidence and performance they expect from a GM V8."
Additional, significant sixth-generation features include:
A dual-fuel system that combines direct injection and port fuel injection for expanded operation in optimal power, efficiency and emissions windows.
New lubrication system featuring a continuously variable oil pump, on-engine oil cooler and reworked oil feed locations for additional oil pressure consistency.
By the time the next-generation trucks arrive at dealerships later this year, GM development teams expect to complete more than 1.5 million miles of real-world, on-road validation.
U.S. Representative Salud Carbajal (D-CA), representing California's 24th Congressional District, recently visited Magnuson Superchargers' Ventura facility to see firsthand how specialty automotive products are designed, manufactured and tested in his district.
Rep. Carbajal was welcomed by Magnuson leadership, including Dan Bronsten, the company’s vice president of operations, and SEMA's Victor Muñoz. During the visit, Rep. Carbajal toured Magnuson’s engineering and manufacturing operations and discussed the skilled workforce, advanced technology and regulatory compliance required to bring performance products to market.
"I want to thank Magnuson Superchargers and SEMA for the tour of Magnuson's Ventura manufacturing facility and the thoughtful discussion on the future of automotive technology," said Rep. Carbajal. "Central Coast companies like Magnuson consistently push the frontier of innovation forward, and Congress must ensure it supports their growth. I look forward to working together to advance policies that fuel the cutting-edge work happening right here in our community."
Magnuson, a longtime SEMA member, develops and manufactures supercharger systems for the automotive aftermarket and original-equipment applications. Its Ventura operations support engineering, machining, assembly and testing for performance vehicles, trucks and SUVs. The tour highlighted the company's investment in California manufacturing and the work required to develop products that deliver added performance while meeting emissions requirements.
The visit also provided Magnuson and SEMA with an opportunity to discuss issues facing specialty automotive manufacturers, including federal support for domestic manufacturing, workforce development, emissions certification and the time and investment required to develop compliant aftermarket products.
"We are proud to manufacture our components, assemble and test our supercharger systems here in Ventura, and there is no substitute for seeing firsthand the equipment and skilled work that go into what we build," said Bronsten, vice president of operations at Magnuson Superchargers. "We appreciate Congressman Carbajal taking the time to visit our facility, meet our team and learn how California manufacturers like Magnuson support innovation, quality jobs and the California economy."
"Facility tours give lawmakers an opportunity to meet the people behind our industry and better understand the engineering, manufacturing, and compliance work that goes into every product," said Muñoz, SEMA's senior manager for state government affairs. "We appreciate Congressman Carbajal taking the time to visit Magnuson and engage directly with an innovative automotive business in his district."
To host your federal lawmakers at your facility, contact Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org.
U.S. Representative Salud Carbajal (D-CA), representing California's 24th Congressional District, recently visited Magnuson Superchargers' Ventura facility to see firsthand how specialty automotive products are designed, manufactured and tested in his district.
Rep. Carbajal was welcomed by Magnuson leadership, including Dan Bronsten, the company’s vice president of operations, and SEMA's Victor Muñoz. During the visit, Rep. Carbajal toured Magnuson’s engineering and manufacturing operations and discussed the skilled workforce, advanced technology and regulatory compliance required to bring performance products to market.
"I want to thank Magnuson Superchargers and SEMA for the tour of Magnuson's Ventura manufacturing facility and the thoughtful discussion on the future of automotive technology," said Rep. Carbajal. "Central Coast companies like Magnuson consistently push the frontier of innovation forward, and Congress must ensure it supports their growth. I look forward to working together to advance policies that fuel the cutting-edge work happening right here in our community."
Magnuson, a longtime SEMA member, develops and manufactures supercharger systems for the automotive aftermarket and original-equipment applications. Its Ventura operations support engineering, machining, assembly and testing for performance vehicles, trucks and SUVs. The tour highlighted the company's investment in California manufacturing and the work required to develop products that deliver added performance while meeting emissions requirements.
The visit also provided Magnuson and SEMA with an opportunity to discuss issues facing specialty automotive manufacturers, including federal support for domestic manufacturing, workforce development, emissions certification and the time and investment required to develop compliant aftermarket products.
"We are proud to manufacture our components, assemble and test our supercharger systems here in Ventura, and there is no substitute for seeing firsthand the equipment and skilled work that go into what we build," said Bronsten, vice president of operations at Magnuson Superchargers. "We appreciate Congressman Carbajal taking the time to visit our facility, meet our team and learn how California manufacturers like Magnuson support innovation, quality jobs and the California economy."
"Facility tours give lawmakers an opportunity to meet the people behind our industry and better understand the engineering, manufacturing, and compliance work that goes into every product," said Muñoz, SEMA's senior manager for state government affairs. "We appreciate Congressman Carbajal taking the time to visit Magnuson and engage directly with an innovative automotive business in his district."
To host your federal lawmakers at your facility, contact Juan Mejia, SEMA's senior manager for federal government affairs, at juanm@sema.org.
Where attendees stay can make a big difference during a busy week at the SEMA Show, November 3-6 in Las Vegas. The official 2026 SEMA Show hotel block at semashow.com/hotel includes a range of properties near the Las Vegas Convention Center, including several within walking distance and options for travelers who prefer to stay at a hotel without a casino:
Circus Circus
Fontainebleau
Hilton Grand Vacations Club on the Las Vegas Strip (non-casino)
Resorts World
Trump International Hotel Las Vegas (non-casino)
Westgate
Wynn
Attendees who book through the official 2026 SEMA Show hotel block, managed by onPeak, can earn eligible hotel loyalty rewards points while taking advantage of discounted rates, flexible reservation policies and convenient access to Las Vegas' top hotels. Hotel reservations for the 2026 SEMA Show are available at semashow.com/hotel.
Whether you're traveling solo or coordinating accommodations for your entire team, booking through the official SEMA Show housing provider offers benefits you won't find through many third-party booking sites.
Earn Hotel Loyalty Rewards
One of the biggest advantages of booking through the official SEMA Show hotel block is that eligible reservations can earn hotel loyalty rewards points. Simply enter your rewards program information during the booking process, then confirm it again at check-in to receive eligible credit for your stay.
For example, Marriott Bonvoy members can earn points by:
Booking a participating Marriott or MGM property through the official onPeak reservation system.
Entering their Marriott Bonvoy membership number in the "Hotel Rewards" section during checkout.
Providing the same membership number again when checking in at the hotel.
It's one more way your trip to the SEMA Show can continue delivering value long after you leave Las Vegas.
Exclusive Rates With Price-Match Protection
SEMA negotiates discounted hotel rates exclusively for attendees, often below publicly available pricing. Instead of spending hours comparing booking sites, attendees can reserve with confidence through the official hotel block.
If you happen to find a lower qualifying rate elsewhere, the official housing provider also offers price-match protection, giving you another reason to book early through semashow.com/hotel.
Flexible Reservations
Travel plans can change, and the official SEMA Show hotel block is designed with that in mind. Reservations can be modified or canceled without penalty through October 8, and full prepayment is not required at the time of booking, offering flexibility that many online travel sites don't.
Simple Group Booking
Managing hotel reservations for multiple employees doesn't have to be complicated. The onPeak system allows companies to reserve multiple rooms with immediate confirmation, assign guest names later and choose whether to manage payments centrally or individually.
Sustainable Travel Options
Attendees interested in making more environmentally conscious travel decisions can also explore sustainability information for participating hotels through onPeak. The platform provides resources that help travelers identify properties and practices that align with their sustainability goals.
SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
One week. One campus. Thousands of products and vehicles, more than 2,000 brands, and dozens of education sessions and activations––all leading up to a Friday finale featuring the SEMA Cruise, motorsports action and four top-notch bands.
Four days. Thousands of products. More builds than can fit on a camera roll. Not to mention world-class education, demonstrations, activations, after-hours events––and then live music and motorsports to close it all out.
That's SEMA Week, November 3–6 at the Las Vegas Convention Center, beginning with the SEMA Show and capped by SEMA Fest on Friday night.
For SEMA Show attendees, here's a look at how the week unfolds––and how Showgoers can take the experience from the Show floor to SEMA Fest on Friday, November 6.
Start each day exploring more than 2,000 exhibiting brands and vendors, with the newest automotive products, technologies and trends filling the LVCC. From industry launches to hands-on demonstrations and exhibitor activations, there's something new around every corner.
Make time for the builds: Feature vehicles are displayed throughout the LVCC and surrounding areas, giving attendees a closer look at the latest products in real-world applications. The SEMA Battle of the Builders competition adds another must-see stop, showcasing some of the industry's most influential vehicle builders.
Find the latest products: The New Products Showcase in the Lower South Hall brings thousands of new products together in one place––an ideal starting point for finding what's new and building a Show itinerary around the products and companies that matter most.
Build in some learning time: Dozens of free education sessions cover professional skills and industry topics throughout the Show, giving attendees a chance to step away from the floor and pick up new ideas, information and skills.
And when the Show floor closes, the day doesn't necessarily end. From the Industry Honors event to networking opportunities and after-hours events, SEMA Week continues beyond regular Show hours.
Friday: Save Room for the SEMA Week Finale
9:00 a.m. PT onward | SEMA Show
Make Friday count. Finish the exhibitor stops still on the list, revisit favorite builds, catch anything missed earlier in the week and take one more lap through the New Products Showcase. Then, as the Show floor closes, the action heads outside.
4:00 p.m. PT | SEMA Cruise
Join thousands of fans as they gather to watch vehicles leave the convention center during the SEMA Cruise. It's the transition point between the business of the Show and the celebration that follows.
3:00 p.m. PT onward | SEMA Fest
Doors open for SEMA Fest, beginning with automotive attractions and motorsports activations straight on the SEMA Show campus. This year's lineup includes OPTIMA drifting demonstrations, the Globe of Death and rare supercars and hypercars from Supercar Saturdays Florida.
Then the volume goes up on the SEMA Fest stage, featuring The Offspring, Jimmy Eat World, 311 and The Alive.
SEMA Fest carries the energy of the Show into the evening, bringing together live music, motorsports, vehicles and automotive culture in one closing-night celebration.
Tickets are also available for SEMA Fest, the celebration of car culture and music on Friday, November 6, 2026, on the SEMA Show campus. Secure tickets or learn more at semafest.com.
Exhibitors at the 2026 SEMA Show, November 3-6 in Las Vegas, are offering products, parts and services for builders preparing vehicles that will be displayed at this year's SEMA Show.
The Products for Project-Vehicle Builders list, found at semashow.com/products-for-project-vehicle-builders, connects qualified builders with confirmed 2026 SEMA Show exhibitors interested in supplying products for project vehicles.
Builders seeking products should contact exhibitors directly using the contact information provided.
The list is open exclusively to 2026 SEMA Show exhibitors. To be included, exhibitors must complete the form located in the Marketing, Advertising & Sponsorships section of the Exhibitor Service Manual at exhibitor.semashow.com.
All product placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder. Every project vehicle displayed at the SEMA Show must be supported by a current 2026 SEMA Show exhibitor.
Note: Listings are published on a first-come, first-served basis. Exhibitors must use the official Project-Vehicle Builders form to participate; email submissions will not be accepted. Inclusion in the list does not guarantee product placement or vehicle placement at the 2026 SEMA Show. Exhibitors are responsible for verifying that a builder is affiliated with a vehicle that will be displayed at the Show. For more information, contact projectvehicles@sema.org.
The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.
SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.
There's still time to register for the SEMA Future Leaders Network (FLN) webinar, "FLN Lunch and Learn: The Accidental Manager," will take place on Thursday, September 24, at 10:30 a.m. PDT/1:30 p.m. EDT.
Many professionals seek leadership roles at some point in their career but often lack the guidance needed to get there. This Lunch and Learn offers a valuable opportunity to hear from industry leaders who have successfully raised through the ranks as they share their experiences, lessons learned and advice for others.
Moderated by Dallas Johannes, this Lunch and Learn will feature panelists Armond Gilmore, media and brand manager at Skyjacker Suspension; Matty Jones, operations manager at BuiltRight Industries; and Kelleigh Shankel, CEO of Limelight Logic.
Attendees will:
Learn how to successfully transition into a leadership role.
Hear first-hand experiences from industry professionals who have grown into management positions.
Gain practical leadership insights that can be applied within their organization.
Connect with fellow FLN members and grow their network.
FLN Lunch and Learns are designed to provide accessible education and training to rising aftermarket professionals, so that they can take the insights learned to grow in their careers and businesses.
With the webinar just a few days away, now is the time to register and tap into priceless industry knowledge.
The ETTN Career Fair at the SEMA Garage Detroit is approaching, and SEMA member companies are encouraged to register now to connect with emerging engineering talent.
Hosted by the Emerging Trends & Technology Network (ETTN), the Career Fair will take place on Saturday, September 26, from 1:00-4:00 p.m. EDT at the SEMA Garage Detroit.
For four consecutive years, the ETTN Career Fair has proven to be a valuable resource for recruiting emerging talent while educating students about career opportunities in the industry.
Why Attend:
Connect directly with future engineers who are passionate about vehicles, innovation and technology.
Promote career opportunities and open positions.
Build relationships with emerging engineers and technical professionals.
Support workforce development within the aftermarket industry.
Network with other aftermarket professionals and industry leaders in attendance.
In addition to hosting a table, participating companies will have the opportunity to tour the SEMA Garage and learn about the tools, technology and services available to help bring products to market faster.
Participation is free for SEMA member companies. Register here.
GM Introduces '30 Under 30' Program to Elevate Automotive Service Technicians and Inspire the Next Generation
General Motors (GM) has announced the launch of its inaugural GM Automotive Service Technicians "30 Under 30" program, a new initiative recognizing the next generation of automotive service technicians. The program aims to address the shortage of service technicians by spotlighting the next wave of leaders shaping the future of mobility and demonstrating the promising career path offered in today's modern service bays.
The program honors GM service technicians under the age of 30 who demonstrate continuous technical training, exemplary customer service, mentorship and leadership. Selected honorees will become ambassadors for GM in an effort to inspire the next generation of talent by sharing their stories and bringing awareness to what a career as an automotive technician looks like today.
Additionally, selected honorees will receive:
National recognition at an exclusive induction ceremony taking place in Detroit.
A custom PACKOUT toolbox and professional-grade tools, reflecting GM and Milwaukee Tool's shared commitment to skilled trades development.
Personal artificial intelligence (AI) glasses to streamline vehicle diagnostics and enhance the customer experience.
A personalized GM Automotive Service Technicians 30 Under 30 program service jacket.
"Service technicians are on the front lines of innovation as our vehicles become more complex," said GM President Mark Reuss. "With the GM Automotive Service Technicians 30 Under 30 program, we will recognize exceptional young talent and foster a robust pipeline of skilled service technicians to support both the industry and this important part of the business for years to come."
Meet the Mongoose: GM Teases All-New HD Diesel Engine
GM dropped a teaser for the highly anticipated, all-new Duramax 8.3L Turbo-Diesel V8 that will be the heart of the refreshed '27 Chevy Silverado HD and GMC Sierra HD. Watch the teaser above.
GM's Small-Block V8 Enters Its Next Generation
Two new V8 engines--which will help power GM's next-generation light-duty pickup portfolio in the '27 Chevrolet Silverado 1500 and GMC Sierra 1500--are designed to provide full-size pickup truck customers with increased capability and performance from GM's sixth-generation Small Block architecture.
The new L76 5.7L and L78 6.6L V8 engines bring GM's next-generation small-block architecture to its light-duty truck lineup, joining the LS6 6.7L V8 developed for the '27 Corvette Stingray, Grand Sport and Grand Sport X. As with the LS6, which brought the 409ci displacement back to the small block engine family, the L76 and L78 herald the return of the 350ci and 400ci displacements, respectively. The new engines were developed with advanced modeling and simulation tool sets, plus proven hardware efficiency and durability testing, enabling small-block V8s to continue to meet regulations and exceed customer expectations, according to GM.
The layout of the new engines begins with an architectural element shared with more than 100 million small-block engines dating back to 1955: cylinder bore centers spaced at 4.40-in. intervals.
To generate more horsepower and torque from the new light-duty truck V8s, GM shared several new key enablers:
Increased displacement from 5.3L and 6.2L to 5.7L (350 ci) and 6.6L (400 ci), respectively, by increasing piston stroke 6 mm.
Higher compression ratio for more efficient combustion.
More airflow via larger throttle diameters.
New intake manifolds with tuned runners to manage the additional airflow.
The 5.7L V8 delivers 402 hp and 428 lb.-ft. of torque. No other truck in the segment tows more than GM's light-duty trucks, and the Silverado 1500 achieves a best-in-class maximum available tow rating of 13,700 lbs. when properly equipped.
The 6.6L V8 is the most powerful naturally aspirated V8 engine in its class, with 481 hp and 501 lb.-ft. of torque.
"These new V8 engines advance GM's legendary small-block architecture with greater capability, more advanced technology and the strength of GM's manufacturing footprint behind them," said Tom Bishop, chief engineer for small block engines at GM. "They're engineered to provide truck customers the confidence and performance they expect from a GM V8."
Additional, significant sixth-generation features include:
A dual-fuel system that combines direct injection and port fuel injection for expanded operation in optimal power, efficiency and emissions windows.
New lubrication system featuring a continuously variable oil pump, on-engine oil cooler and reworked oil feed locations for additional oil pressure consistency.
By the time the next-generation trucks arrive at dealerships later this year, GM development teams expect to complete more than 1.5 million miles of real-world, on-road validation.
