By Fredy Ramirez

SEMA eNews highlights products from member-companies each week. This week's submissions are listed below.

The companies included with the SEMA Data Co-op (SDC) logo are also members of the SDC, the definitive, industry-owned and -operated centralized data repository. The SDC is an end-to-end solution to help you author, validate, store, and distribute product data. All incoming data is validated for compliance to PIES and ACES standards, eliminating confusing proprietary data formats. Learn more about the SDC at www.semadatacoop.org.

Submit new-product press releases for consideration to editors@sema.org.

Edelbrock/COMP Cams

Pro-Flo 4 Swap Kit with Pro-Flo 4 LS Engine Management and FAST Intake Manifold

The kit is designed for a factory-style intake manifold and fuel injector setup for Gen III and Gen IV LS engines. It comes with Edelbrock’s self-learning Pro-Flo 4 LS Engine Management System. Also included is the FAST LSX polymer intake manifold that accepts a 92mm throttle body and can be ported for additional airflow. A FAST intake port seal kit and OEM fuel rail/injector adapter kit are included.

Choose a kit with the crank sensor harness you need—24x for a Gen III or 58x for a Gen IV engine. If you run boost, you’ll need Edelbrock’s 2-bar MAP sensor.

800-230-3030
www.summitracing.com
PN SUM-CSUMECCPF403

LGE-CTS
Baja Forged Kits Ford Ranger

LGE-CTS announces the introduction of its Baja Forged kits for the 2019+ Ford Ranger. Featured in the line for the Ranger are a front bumper kit, a rear bumper kit and a bed cage. The kits are engineered to give a PreRunner look and to be durable.

They are also designed to follow the contour lines of the Ranger.

909-599-2203
www.bajaforged.com
PN Vary

Holley
'83-'97 Mustang Fuel Pump Module

Holley introduces its '83–'97 Ford Mustang fuel pump module. The pump is designed to house a 525LPH fuel pump and support up to 1200 hp on EFI applications. Featuring 6 AN O-ring ports for feed and return lines, it includes a replacement sock and lock ring. The kit includes the assembled module, new filter sock, flange o-ring, and the tank lock ring.

Note: Pump is engineered to be capable of supporting 1200 hp EFI, 1450 hp carbureted (h pRating @ 60 psi at 13.5 volts / 16.9-amp draw). The pump is designed for use with gasoline or E85 fuels.

866-464-6553
www.holley.com
PN 12-347

Holley
Sniper EfI Conversion Fuel Tank

Holley's announces the release of its Sniper EFI fuel tank lineup for the '60–'65 Ford Falcon and '68–'69 Chevy Corvette. Designed to install in the factory location, these tanks include a replacement fuel sender and an in-tank 255LPH fuel pump (400LPH options are available for certain applications). The tanks feature a powdercoated finish engineered for corrosion resistance. The tanks are manufactured to support up to 550hp on EFI applications (60 psi @ 13.5 volts / 10.4-amp draw).

Note: Not intended for use with E85 or Alcohol based fuels.
Note: 255LPH Pump Supports up to 550 EFI (60 psi @ 13.5 volts / 10.4-amp draw)
Note: 400LPH Pump Supports up to 750 EFI (60 psi @ 13.5 volts / 10.4-amp draw)

866-464-6553
www.holley.com
PN Vary

Holley
12.3-In. & 6.86-In. Standalone Digital Dash

Holley announces the availability of its 12.3-in. and 6.86-in. standalone digital dash options. The dashes are designed to be able to record and display a number of sensor values including programmable gauges, warning lights and switches.

866-464-6553
www.holley.com
PN 12.3-in. Dash: 553-116, 6.86-in. Dash: 553-117

Impact Racing
Super Charger OS20

Impact Racing introduces its Super Charger OS20 racing helmet. The helmet features a top air version in a lower profile designed to increase overhead clearance. It is engineered to offer a panoramic field of vision and features a polycarbonite shield. The helmet includes removable cheek pads and is manufactured to feature fire-retardant soft-knit Nomex upholstery. Optionally available cheek pads are available in a variety of thicknesses and configurations to provide a custom fit.

317-852-3067
www.impactraceproducts.com
PN HELMET-SUPERCHARGEROS20-2015

Impact Racing
Transitional Balaclava

Impact Racing introduces its transitional balaclava. The patent pending design is engineered to allow for full or partial coverage used to meet sanctioning body requirements while allowing the bottom portion of the balaclava to be pulled down to facilitate eating, drinking or to render first aid.

The balaclava is constructed to provide thermal transfer protection and meets most sanctioning body and municipality guidelines for face coverings to prevent the spread of COVID-19.

317-852-3067
www.impactraceproducts.com
PN UNDERWEAR-BALACLAVA-TRANS

Mishimoto Performance
Aluminum Radiator

Mishimoto introduces its Performance Aluminum Radiator for the 2017+ Honda Civic Type R. The radiator is designed to increase core volume by 48% and fin surface area by 102%. It features a full aluminum construction with TIG-welded end tanks and strutted tubes engineered for durability. The radiator includes a magnetic drain plug manufactured to capture any metallic debris/fragments in your cooling system.

877-466-4744
www.mishimoto.com
PN MMRAD-CTR-17

Wilwood Disc Brakes
Truck Brake Kit

Wilwood Disc Brakes announces its truck brake kit upgrades for the ‘13–’17 RAM 1500. The front and rear brake kit are manufactured to provide improved braking capacity for high-demand highway, towing, commercial and heavy-load off-road applications. Forged aluminum TX6R six-piston front calipers wrap around 16-in.-diameter Spec37 alloy GT 60 curved-vane rotors. AERO4 four-piston rear calipers grab 15-in.-diameter GT straight-vane rotors.

Kits are constructed to be compatible with the OE master cylinder output, ABS system, all electronic controls and the rear OE parking brake. Both front and rear kits include BP-20 compound SmartPads, premium-grade hardware, stainless-steel DOT-approved flexlines and installation guide.

805-388-1188
www.wilwood.com
PN Front Brakes: 140-15807-R, Rear Brakes: 140-16026-R

Snow Performance
CO2 Boost Control System

Snow Performance announces the availability of its CO2 Boost Control system. It is engineered to raise and control boost levels. This system is manufactured to provide regulated CO2 pressure to the wastegate so the boost controller can increase boost pressure above wastegate levels.

The system Includes: NPT Union T-fitting; 2.5-lbs. bottle and bracket; 80-400psi CO2 regulator; 500psi pressure gauge; NPT quick-connect fittings; and Nylon tubing (Boost controller not included).

888-463-2781
www.nitrousexpress.com
PN SNO-350

Holley
Hydramat

Holley announces the release of its Hydramat. The design is a shorter 8-in. version of its predecessor that connects to the TI 450LPH and other pumps utilizing the same attachment design. Two models are available with either a center outlet or offset end outlet engineered to help when space is limited in the tank. The 6-lock pin position is constructed to allow for indexing the Hydramat on the fuel pump for custom applications depending on fuel tank or fuel cell setup. Adapters for Hydramat to fuel tank are sold separately.

866-464-6553
www.holley.com
PN 16-124

Flowmaster
FlowFX Muffler

Flowmaster's announces the launch of its FlowFX muffler.  The muffler is designed to deliver a subtle performance tone different from the "chambered" muffler sound. The interior features a 3-in. straight-through stainless -steel perforated core, surrounded with high-temperature sound absorption materials. It is constructed to be installed in either direction to best suit the vehicle because of its reversible internal flow design.

866-464-6553
www.holley.com
PN 71249

By Ashley Reyes

Holly Chunn

The SEMA Businesswomen’s Network (SBN) has named Holly Chunn of The Retrofit Source (TRS) as this week’s #SheIsSEMA Spotlight member. Chunn is the human resources manager at TRS—an automotive aftermarket supplier of high-performance lighting upgrades for cars and trucks. Chunn obtained a dual degree in business law and business management from the University of North Georgia, and is OSHA-certified, SHRM-certified and ADP payroll-certified. In SBN’s Q&A with Chunn, she shares the best advice she has ever received, and what keeps her involved and passionate about the industry.

SEMA: What is the best advice you have ever received?

Holly Chunn: Seek commitment, not compliance! Leaders can achieve compliance from their employees, but that is merely getting people to do what they are supposed to do. There is no drive or passion with that. When leaders lead their people to truly commit to their work, they get more because their staff wants to work hard, not because they have to. Commitment=engagement.

SEMA: What keeps you involved in this industry?

HC: The men and women I work alongside keep me in this industry. To see their passion for cars and trucks and wanting to build products that improve them motivates me. We have a fantastic team from our warehouse guys to sales, to our CEO Brian Reese, to Matt Kossoff who started this company in his basement, to Chris Nelson who is a master of marketing, and Victor Jimenez who keeps us in line financially.

SEMA: On a Saturday, where can you be found?

HC: Out on the water with my beautiful five-year-old son, who also keeps me on my toes.

SEMA: How do you prepare for an important meeting?

HC: I get nervous. I am one of those women who forgets at least one thing and has to wing it. I have to admit that I’ve gotten pretty good at winging it over the years, and have found out that my passion for what I do comes out more in the moment than when it’s planned.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

HC: Ivana Trump. Who wouldn’t want to eat lunch with a powerful woman like herself?

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Ashley Reyes

Holly Chunn

The SEMA Businesswomen’s Network (SBN) has named Holly Chunn of The Retrofit Source (TRS) as this week’s #SheIsSEMA Spotlight member. Chunn is the human resources manager at TRS—an automotive aftermarket supplier of high-performance lighting upgrades for cars and trucks. Chunn obtained a dual degree in business law and business management from the University of North Georgia, and is OSHA-certified, SHRM-certified and ADP payroll-certified. In SBN’s Q&A with Chunn, she shares the best advice she has ever received, and what keeps her involved and passionate about the industry.

SEMA: What is the best advice you have ever received?

Holly Chunn: Seek commitment, not compliance! Leaders can achieve compliance from their employees, but that is merely getting people to do what they are supposed to do. There is no drive or passion with that. When leaders lead their people to truly commit to their work, they get more because their staff wants to work hard, not because they have to. Commitment=engagement.

SEMA: What keeps you involved in this industry?

HC: The men and women I work alongside keep me in this industry. To see their passion for cars and trucks and wanting to build products that improve them motivates me. We have a fantastic team from our warehouse guys to sales, to our CEO Brian Reese, to Matt Kossoff who started this company in his basement, to Chris Nelson who is a master of marketing, and Victor Jimenez who keeps us in line financially.

SEMA: On a Saturday, where can you be found?

HC: Out on the water with my beautiful five-year-old son, who also keeps me on my toes.

SEMA: How do you prepare for an important meeting?

HC: I get nervous. I am one of those women who forgets at least one thing and has to wing it. I have to admit that I’ve gotten pretty good at winging it over the years, and have found out that my passion for what I do comes out more in the moment than when it’s planned.

SEMA: If you could go to lunch with one industry leader, living or dead, who would it be?

HC: Ivana Trump. Who wouldn’t want to eat lunch with a powerful woman like herself?

Fill out this form to be a part of the #SheIsSEMA family. You will have the opportunity to be featured on SBN’s social media, SEMA eNews and be recognized on the www.sema.org/sheissema website. While there, check out other inspirational women who are leading the industry and are paving the path for future success.

Not an SBN member? Fill out this form to join today.

By Ashley Reyes

The SEMA Council and Network Awards recognize leading companies and individuals who have made exceptional contributions to the industry and the niche aftermarket segments that they represent.

The deadline for SEMA council and network award nominations has been extended to Monday, August 3. To nominate yourself or another employee from a SEMA-member company to be honored and recognized for outstanding contributions to the industry, visit the awards nomination website to submit the candidate’s information and why you think he or she should be elected.

The SEMA Council and Network Awards recognize leading companies and individuals who have made exceptional contributions to the industry and the niche aftermarket segments that they represent. Nominees must be an existing member of at least one of SEMA's nine councils or networks to be considered for an award. Learn more about each award and nominate your candidates here: ·

• Automotive Restoration Market Organization (ARMO)
• Emerging Trends and Technology Network (ETTN)
• Hot Rod Industry Alliance (HRIA)
• Motorsports Parts Manufacturers Council (MPMC)
• Professional Restylers Organization (PRO)
• SEMA Businesswomen’s Network (SBN)
• Truck & Off-Road Alliance (TORA)
• Wheel and Tire Council (WTC)
• Young Executives Network (YEN)

The winners will be announced and honored at the 2020 SEMA Show council and network receptions. The Motorsports Parts Manufacturers Council (MPMC) Hall of Fame winner(s) will be honored at the PRI Trade Show in December.

By Ashley Reyes

The SEMA Council and Network Awards recognize leading companies and individuals who have made exceptional contributions to the industry and the niche aftermarket segments that they represent.

The deadline for SEMA council and network award nominations has been extended to Monday, August 3. To nominate yourself or another employee from a SEMA-member company to be honored and recognized for outstanding contributions to the industry, visit the awards nomination website to submit the candidate’s information and why you think he or she should be elected.

The SEMA Council and Network Awards recognize leading companies and individuals who have made exceptional contributions to the industry and the niche aftermarket segments that they represent. Nominees must be an existing member of at least one of SEMA's nine councils or networks to be considered for an award. Learn more about each award and nominate your candidates here: ·

• Automotive Restoration Market Organization (ARMO)
• Emerging Trends and Technology Network (ETTN)
• Hot Rod Industry Alliance (HRIA)
• Motorsports Parts Manufacturers Council (MPMC)
• Professional Restylers Organization (PRO)
• SEMA Businesswomen’s Network (SBN)
• Truck & Off-Road Alliance (TORA)
• Wheel and Tire Council (WTC)
• Young Executives Network (YEN)

The winners will be announced and honored at the 2020 SEMA Show council and network receptions. The Motorsports Parts Manufacturers Council (MPMC) Hall of Fame winner(s) will be honored at the PRI Trade Show in December.

Compiled by SEMA Editors

New Class Records Broken at Global Time Attack Road Atlanta

Fleming Racing’s Eric Fleming in his Chevrolet Corvette Z06 set a new class record in Limited with a time of 01:25.868 and PhD Racing’s Jackie Ding in his Toyota Supra #TA90 set a new class record in Street with a time of 01:27.923 at Road Atlanta, July 3–4. For complete results, visit the Global Time Attack website.

Rain Postpones Final Rounds of Lucas Oil NHRA Summernationals at Indianapolis

The final rounds of the Lucas Oil NHRA Summernationals at Indianapolis at Lucas Oil Raceway have been delayed due to inclement weather. After a lengthy rain delay before the finals in Top Fuel and Funny Car, NHRA Mello Yello Drag Racing Series officials announced the fourth race of the 2020 season will be completed during the Denso Spark Plugs NHRA U.S. Nationals, which takes place September 3–6, at Lucas Oil Raceway.

In Top Fuel, a first-time winner will be crowned as T.J. Zizzo and rookie Justin Ashley both advanced to the final round for the first time in their careers. Funny Car points leader Jack Beckman will meet Don Schumacher Racing teammate Matt Hagan in the final round. The final round of the E3 Spark Plugs NHRA Pro Mod Drag Racing Series will also be completed at the U.S. Nationals and will award a first-time winner in the class. Jason Scruggs and Chad Green both advanced to the final round of the first race of the 2020 season in the class, with Scruggs securing his first final round in NHRA Pro Mod competition. The NHRA Mello Yello Drag Racing Series continues August 6–9, with the NHRA Indy Nationals at Lucas Oil Raceway at Indianapolis.

Paul Lee

WebMD Feature on NHRA Funny Car Driver Paul Lee with “The Green Light: A Race Car Driver’s Journey Back From Heart Attack"

The WebMD Corp. follows Paul Lee’s journey back to 330-mph Nitro Funny Cars after he suffered a widow-maker heart attack in 2016. “The Green Light” showcases the trials of Lee’s rehabilitation back to a healthy lifestyle both on and off the track. WebMD accompanied Paul Lee at the 2019 AAA Texas NHRA FallNationals where they captured a perspective of Lee as the race car driver, but also has a heart attack survivor. The video features the inspiration and the realization of life that Lee went through after surviving a widow maker heart attack. Watch the video.

Denver, Brainerd NHRA Events Postponed, Third Indianapolis Date Added

NHRA has announced that the Dodge Mile-High NHRA Nationals Presented By Pennzoil at Bandimere Speedway in Denver, August 7–9, and the Lucas Oil NHRA Nationals at Brainerd International Raceway in Brainerd, Minnesota, August 14–16, have been postponed until further notice, for pandemic-related reasons. NHRA also announced the new NHRA Indy Nationals at Lucas Oil Raceway at Indianapolis, August 6–9. Qualifying for the new Indy event will air on FS1 and final eliminations will air on the FOX Broadcast Network. The NHRA Indy Nationals will feature an extravaganza of professional and sportsman racing over four days, with limited spectators per Indiana guidelines. The remainder of NHRA’s 2020 schedule remains the same, but is subject to change based on state and local guidelines. For more information about the NHRA schedule and the COVID-19 protocols, visit www.nhra.com.

In the Pro Mod SxS class, bLU cRU racer CJ Greaves finished the weekend on the podium.

Yamaha bLU cRU Racers Top Podiums and Classes as Racing Continues

Yamaha Motor Corp. USA bLU cRU racers, including Walker Fowler, Becca Sheets, Chad Wienen and CJ Greaves, continue to win and lead in their respective ATV, Side-by-Side (SxS) and Motorcycle national off-road classes as racing restarts across the country.
 In the Grand National Cross Country (GNCC) series, reigning five-time champion Fowler captured his 60th all-time win on his Mark Notman-prepared WFR/GBC/Fly Racing YFZ450R in the XC1 Pro ATV class, and his sixth win of the season, on July 11, at the Lily Family Farm in Maidsville, West Virginia. Fellow YFZ450R bLU cRU racers Brycen Neal and Cole Richardson rounded out the podium that round and currently sit second and third, respectively, in the XC1 Pro ATV standings behind Fowler. The following day, AmPro Yamaha race team’s Rachael Archer captured her first WXC Bike win on her YZ250FX. Archer is third overall in the class with Yamaha bLU cRU and BABS Racing’s Becca Sheets holding on to the overall lead by 44 points after six class wins and two second-place finishes so far.

Registration is currently open for the Yamaha GNCC University at Snowshoe Mountain Resort in West Virginia, September 23–25, before the 10th round of the series. The Championship Off-Road Tour kicked off its inaugural weekend July 10–11, at ERX Motor Park in Elk River, Minnesota. In the Pro Mod SxS class, bLU cRU racers Greaves and Rodney VanEperen finished the weekend on the podium in each of their YXZ1000R Side-by-Sides. Greaves established an early lead, earning first place in both rounds, while VanEperen holds third overall. Greaves also took the first Pro Stock SxS win and currently holds second place overall. In addition to the next ATV MX and Championship Off-Road Tour rounds, the Lucas Oil Off-Road Racing Series will kick off its first two national races of the season this weekend at Glen Helen Raceway in San Bernardino, California.

SCORE Sets Four Races in Baja California

Mexico’s Baja California peninsula will host the official four-race schedule for the 2021 SCORE World Desert Championship released this week by SCORE. Featuring all four races in Baja California, Mexico, for the sixth time in the history of the desert racing series, the events will all be taped to air domestically and syndicated internationally. The 2021 season-opener will be held in San Felipe. Two others will be held exclusively in Baja California and the season-finale will start in Baja California and finish in La Paz, Baja California Sur. SCORE anticipates the announcement of the start and finish locations of two of the races and the start for the season-finale to be announced within the next few weeks. After being postponed because of the Coronavirus this year, the second SCORE Baja 400, the newest event on the SCORE World Desert Championship schedule, will be held September 21–26, 2021, in Baja California. The BFGoodrich Tires 53rd SCORE Baja 500, presented by 4 Wheel Parts, will be held April 14–18, 2021, in Baja California, and the season-ending BFGoodrich Tires 54th SCORE Baja 1000, presented by 4Wheel Parts, will be held November 20–December 4, 2021. The 2021 SCORE World Desert Championship season-opener for the ninth straight season will be the 34th SCORE San Felipe 250, to be held February 9–14, on the Sea of Cortez side of Mexico’s Baja California peninsula. For more information regarding SCORE, visit www.SCOREInternational.com.

Dodge, Pennzoil to Sponsor NHRA Indy Nationals

NHRA has announced that Dodge will be the title rights sponsor of the Dodge NHRA Indy Nationals presented by Pennzoil, August 6–9, at Lucas Oil Raceway at Indianapolis. The Dodge NHRA Indy Nationals will be the fifth race of the 2020 season and the third race of NHRA’s return to action after the four-month hiatus due to COVID-19. The Dodge NHRA Indy Nationals will feature racing action in all four Mello Yello Drag Racing Series categories including the 11,000-hp Top Fuel and Funny Car classes, Pro Stock division and Pro Stock Motorcycle class. Also in competition will be the E3 Spark Plugs Pro Mod Drag Racing Series Presented by J&A Service as well as the North Central Division NHRA Lucas Oil Drag Racing Series sportsman classes and the exhibition Mountain Motor Pro Stock class. Indiana state and health guidelines allows a limited number of fans to attend the Dodge NHRA Indy Nationals. Tickets are now on sale and may be purchased by visiting www.NHRA.com/tickets or calling 800-884-NHRA.

For more racing news, visit Performance Racing Industry’s (PRI) website.

By SEMA Washington, D.C., Staff

The U.S. Department of Labor (DOL) is seeking public feedback on the effectiveness of current state- and employer-provided paid leave programs, and how access or lack of access to paid leave programs impacts America’s workers and their families. Paid leave refers to paid family and medical leave to care for family members, or for one’s own health. The information gathered is intended to help the DOL identify promising practices related to eligibility requirements, related costs and administrative models for the existing paid leave programs.

Find out more information. Comments due September 14, 2020.  

The DOL is also gathering information on the effectiveness of its current regulations for implementing the Family and Medical Leave Act of 1993. The DOL’s effort is part of a regular review to explore whether its regulations have remained current with evolving workplace and demographic changes. The intent is to make sure that the DOL is providing comprehensive compliance assistance to employers and workers. For example, the DOL seeks input from employers and employees on the current FMLA regulations, specifically: what would employers and workers like to see changed in the FMLA regulations to better effectuate the rights and obligations under the FMLA?

Find out more information. Comments due September 15, 2020.

Questions? Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

The U.S. Department of Labor (DOL) is seeking public feedback on the effectiveness of current state- and employer-provided paid leave programs, and how access or lack of access to paid leave programs impacts America’s workers and their families. Paid leave refers to paid family and medical leave to care for family members, or for one’s own health. The information gathered is intended to help the DOL identify promising practices related to eligibility requirements, related costs and administrative models for the existing paid leave programs.

Find out more information. Comments due September 14, 2020.  

The DOL is also gathering information on the effectiveness of its current regulations for implementing the Family and Medical Leave Act of 1993. The DOL’s effort is part of a regular review to explore whether its regulations have remained current with evolving workplace and demographic changes. The intent is to make sure that the DOL is providing comprehensive compliance assistance to employers and workers. For example, the DOL seeks input from employers and employees on the current FMLA regulations, specifically: what would employers and workers like to see changed in the FMLA regulations to better effectuate the rights and obligations under the FMLA?

Find out more information. Comments due September 15, 2020.

Questions? Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

The U.S. Department of Labor (DOL) is seeking public feedback on the effectiveness of current state- and employer-provided paid leave programs, and how access or lack of access to paid leave programs impacts America’s workers and their families. Paid leave refers to paid family and medical leave to care for family members, or for one’s own health. The information gathered is intended to help the DOL identify promising practices related to eligibility requirements, related costs and administrative models for the existing paid leave programs.

Find out more information. Comments due September 14, 2020.  

The DOL is also gathering information on the effectiveness of its current regulations for implementing the Family and Medical Leave Act of 1993. The DOL’s effort is part of a regular review to explore whether its regulations have remained current with evolving workplace and demographic changes. The intent is to make sure that the DOL is providing comprehensive compliance assistance to employers and workers. For example, the DOL seeks input from employers and employees on the current FMLA regulations, specifically: what would employers and workers like to see changed in the FMLA regulations to better effectuate the rights and obligations under the FMLA?

Find out more information. Comments due September 15, 2020.

Questions? Stuart Gosswein at stuartg@sema.org.

By SEMA Washington, D.C., Staff

The Federal Trade Commission (FTC) is proposing to consolidate its longstanding policy on enforcing unqualified “Made in USA” claims within a regulation (Part 323—Made in USA Labeling), making it easier for businesses to understand the requirements.

Since at least 1940, the FTC has used its general legal authority to enforce against unfair or deceptive trade practices regarding unqualified Made in USA claims. It has provided broad guidance, most recently in December 1997, that requires a seller making an unqualified Made in USA claim to have a reasonable basis for asserting that “all or virtually all” of the product is made in the United States.

The FTC policy is based on the principle that an unqualified Made in USA claim implies no more than a de minimis amount of product is of foreign origin. The agency prohibits unqualified claims unless: (1) final assembly or processing of the product occurs in the United States, (2) all significant processing that goes into the product occurs in the United States, and (3) all or virtually all ingredients or components of the product are made and sourced in the United States.

Companies may still make qualified Made in USA claims for products that include U.S. content or processing but do not meet the criteria for making an unqualified claim. Examples of qualified claims include: “Made in USA of U.S. and imported parts.” “75% U.S. content.”  “Assembled in U.S.A.”

The FTC rule would not supersede or affect any other federal or state rule that is consistent or would provide greater protection. For example, California allows a “Made in U.S.A.” label for products sold in California if the product is made in the United States and all its subcomponents that are sourced from outside the United States constitute no more than 5% of the final value of the manufactured product. The labels may also be used if the subcomponents cannot be obtained in the United States and all subcomponents sourced from outside the United States make up no more than 10% of the final wholesale value of the manufactured product.

Find out more information. Comments due September 14, 2020.

For more information, contact Stuart Gosswein at stuartg@sema.org.