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Mike Rowe, Tanner Foust to Keynote Q&A on SEMA360


By Della Domingo

Mike Rowe
Mike Rowe will participate in a live keynote Q&A, Monday, November 2, at 8:00 a.m. (PST) on SEMA360.

Mike Rowe, best known as creator and host of the hit TV series “Dirty Jobs,” will participate in a live keynote Q&A with industry icon Tanner Foust at SEMA360, powered by OPTIMA Batteries, Monday, November 2, at 8:00 a.m. (PST).

Available only on SEMA360, Rowe and Foust will engage in a casual, insightful and candid conversation about the state of the automotive aftermarket and the need to inspire more people to get involved in the aftermarket trade. As CEO of the mikeroweWORKS Foundation, Rowe is the country’s leading advocate for the skilled trades and has a unique perspective about skilled labor and the automotive aftermarket.

The presentation will air live exclusively on SEMA360, Monday, November 2, at 8:00 a.m. (PST), just prior to the official opening of the inaugural SEMA360. As a trade-only event open to automotive aftermarket buyers, including but not limited to retailers, resellers, distributors, restylers and installers, logins will be provided to all those who register and are approved to participate. Early registration is recommended to avoid delays in login information being sent.

Additional details about SEMA360 taking place entirely online November 2-6, are available at