By Rachel Tatum

Exhibitors who have breaking news announcements can utilize press conferences to reach their audience.

Applications for SEMA Show exhibitors to be included in the official 2020 SEMA Show Press Conference Schedule are now available. Press conferences are not recommended for every exhibiting company and should be reserved for those who have breaking news announcements. The final schedule will be created so that it is conducive and easy for journalists to attend the press conferences. The submission deadline is this Friday, July 24.

After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experiences a technical problem.

For additional details, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.

By Rachel Tatum

Exhibitors who have breaking news announcements can utilize press conferences to reach their audience.

Applications for SEMA Show exhibitors to be included in the official 2020 SEMA Show Press Conference Schedule are now available. Press conferences are not recommended for every exhibiting company and should be reserved for those who have breaking news announcements. The final schedule will be created so that it is conducive and easy for journalists to attend the press conferences. The submission deadline is this Friday, July 24.

After submitting an application, exhibitors should receive an automatic email confirming that the application was received. Those who do not receive the automatic email may have experiences a technical problem.

For additional details, contact Rachel Tatum at rachelt@sema.org or 909-978-6669.

By Jason Catullo

Considered the No. 1 attraction for attendees and media, the New Products Showcase is the easiest way to display new products and best sellers outside of your booth, generating additional sales leads and media interest.

All Showcase submissions are professionally photographed in a mock studio, and the photos are used by media for Show coverage and are also made available to exhibitors to use for promotional purposes. Each product includes detailed information and descriptive signs, and the product information is immediately available to buyers at the Show. All of the products in the Showcase are promoted in SEMA News magazine during the upcoming year.

To provide the opportunity for you to get more eyes on your company's hottest sellers or legacy brands, a featured product category is available for products that are not considered “new.” The first product entered in the New Products Showcase is free. All additional entries are $75 per product if entered by Friday, October 9, after which, the fee is $150 per product. Note: Entries submitted on-site will be accepted based on space availability.

The New Products Showcase section for 2020 will be constructed to meet social distancing requirements. Traffic control and one-way aisles will be included to reduce crowd gatherings. Show management is making plans to preserve the Show’s core business value in a safety-first environment. Face coverings are required for entry into the 2020 SEMA Show. Those who arrive without a face covering will be provided a complimentary one on-site.

Access the SEMA Show New Product Showcase entry form.

More information about the 2020 SEMA Show is available at www.SEMAShow.com.

By Jason Catullo

Considered the No. 1 attraction for attendees and media, the New Products Showcase is the easiest way to display new products and best sellers outside of your booth, generating additional sales leads and media interest.

All Showcase submissions are professionally photographed in a mock studio, and the photos are used by media for Show coverage and are also made available to exhibitors to use for promotional purposes. Each product includes detailed information and descriptive signs, and the product information is immediately available to buyers at the Show. All of the products in the Showcase are promoted in SEMA News magazine during the upcoming year.

To provide the opportunity for you to get more eyes on your company's hottest sellers or legacy brands, a featured product category is available for products that are not considered “new.” The first product entered in the New Products Showcase is free. All additional entries are $75 per product if entered by Friday, October 9, after which, the fee is $150 per product. Note: Entries submitted on-site will be accepted based on space availability.

The New Products Showcase section for 2020 will be constructed to meet social distancing requirements. Traffic control and one-way aisles will be included to reduce crowd gatherings. Show management is making plans to preserve the Show’s core business value in a safety-first environment. Face coverings are required for entry into the 2020 SEMA Show. Those who arrive without a face covering will be provided a complimentary one on-site.

Access the SEMA Show New Product Showcase entry form.

More information about the 2020 SEMA Show is available at www.SEMAShow.com.

Online Media Center is available for exhibitors to promote their news and participation in the upcoming Show taking place November 3–6, in Las Vegas.

https://www.semashow.com/node/add/press_release

Online Media Center is available for exhibitors to promote their news and participation in the upcoming Show taking place November 3–6, in Las Vegas.

https://www.semashow.com/node/add/press_release

The SEMA Professional Restylers Organization’s (PRO) annual General Membership Meeting will take place virtually on August 11, at 10:00 a.m. (PDT)/1:00 p.m. (EDT).

PRO-member participation and feedback is encouraged to further understand the challenges facing the restyling segment of the automotive aftermarket. Member participation will help the council plan and develop effective strategies for dealing with industry-specific issues.

During this valuable event, PRO members and those involved in the restyling segment will connect directly with council leadership and hear from the PRO Select Committee as they discuss the state of the market and provide updates on the 2020 SEMA Show, PRO Cup Challenge, volunteer opportunities, new council initiatives and more.

The SEMA Professional Restylers Organization’s (PRO) annual General Membership Meeting will take place virtually on August 11, at 10:00 a.m. (PDT)/1:00 p.m. (EDT).

PRO-member participation and feedback is encouraged to further understand the challenges facing the restyling segment of the automotive aftermarket. Member participation will help the council plan and develop effective strategies for dealing with industry-specific issues.

During this valuable event, PRO members and those involved in the restyling segment will connect directly with council leadership and hear from the PRO Select Committee as they discuss the state of the market and provide updates on the 2020 SEMA Show, PRO Cup Challenge, volunteer opportunities, new council initiatives and more.

By Ashley Reyes

In “Shifting Gears: Back to Business,” SEMA members will learn how to build customer confidence, learn new cash-flow tactics specifically for post-COVID-19 growth, discover how to build a larger audience of quality connections and understand workplace best practices that smart leaders are implementing to navigate their companies and employees during times of uncertainty.

SEMA Education is kicking off a new series of webinars focused on helping aftermarket businesses reopen with confidence. Beginning August 5, the four-part special will concentrate on tactics and concepts that will help businesses emerge from the current economic downturn stronger and more intentional than ever.

In “Shifting Gears: Back to Business,” SEMA members will learn how to build customer confidence, learn new cash-flow tactics specifically for post-COVID-19 growth, discover how to build a larger audience of quality connections and understand workplace best practices that smart leaders are implementing to navigate their companies and employees during times of uncertainty. The webinars run from August 5 through September 2.

Webinar 1: Wednesday, August 5
Building Customer Confidence  

One of the key factors to balancing safety and operating a profitable business is building confidence with customers and teams. In this webinar, leadership development expert Bob Coakley will share best practices and resources that can help build confidence, while operating a business during a pandemic. Coakley will share practical advice, resources and examples that can be applied immediately to instill confidence with customers and teams.

Register now.

Webinar 2: Wednesday, August 12
Cash-Flow Tactics for the Automotive Aftermarket Industry to Position Your Company for Post-COVID Growth

In this unprecedented economic downturn, intelligent cash flow management has never been more important. Join CPA and journalist Gene Marks who will discuss the latest trends, technologies and best practices that smart business owners and leaders are implementing to manage their cash flow and build reserves to see them through to future growth.

Register now.

Webinar 3: Wednesday, August 19
Digital Do’s and Don’ts During Times of Uncertainty

In this virtual workshop, nationally recognized social media expert Corey Perlman will share specific action that can be taken to build trust, credibility and thought leadership with local communities during times of uncertainty. Participants will learn how to build a larger audience of quality connections, fix online issues that may damage credibility and create a content plan to navigate today’s uncertainty and plan for getting back to business.  

Register now.

Webinar 4: Wednesday, September 2
Beyond the Pandemic

Many business owners have been faced with obstacles that have not only impacted their current cash flow, but their longer-term strategies for growth. During this webinar, Gene Marks will provide an update on government, state, and local grant and lending programs, along with the latest and pending legislation for helping businesses overcome the pandemic. Marks will provide best practices and legislation that smart leaders are implementing to navigate their companies and employees, and provide a current analysis of the presidential election and how each candidate’s economic policies will impact businesses over the next two years.

Register now.

More details about the webinars, and additional resources to help SEMA members navigate their businesses during this uncertain time, are available at www.sema.org/reopen.  

By Ashley Reyes

In “Shifting Gears: Back to Business,” SEMA members will learn how to build customer confidence, learn new cash-flow tactics specifically for post-COVID-19 growth, discover how to build a larger audience of quality connections and understand workplace best practices that smart leaders are implementing to navigate their companies and employees during times of uncertainty.

SEMA Education is kicking off a new series of webinars focused on helping aftermarket businesses reopen with confidence. Beginning August 5, the four-part special will concentrate on tactics and concepts that will help businesses emerge from the current economic downturn stronger and more intentional than ever.

In “Shifting Gears: Back to Business,” SEMA members will learn how to build customer confidence, learn new cash-flow tactics specifically for post-COVID-19 growth, discover how to build a larger audience of quality connections and understand workplace best practices that smart leaders are implementing to navigate their companies and employees during times of uncertainty. The webinars run from August 5 through September 2.

Webinar 1: Wednesday, August 5
Building Customer Confidence  

One of the key factors to balancing safety and operating a profitable business is building confidence with customers and teams. In this webinar, leadership development expert Bob Coakley will share best practices and resources that can help build confidence, while operating a business during a pandemic. Coakley will share practical advice, resources and examples that can be applied immediately to instill confidence with customers and teams.

Register now.

Webinar 2: Wednesday, August 12
Cash-Flow Tactics for the Automotive Aftermarket Industry to Position Your Company for Post-COVID Growth

In this unprecedented economic downturn, intelligent cash flow management has never been more important. Join CPA and journalist Gene Marks who will discuss the latest trends, technologies and best practices that smart business owners and leaders are implementing to manage their cash flow and build reserves to see them through to future growth.

Register now.

Webinar 3: Wednesday, August 19
Digital Do’s and Don’ts During Times of Uncertainty

In this virtual workshop, nationally recognized social media expert Corey Perlman will share specific action that can be taken to build trust, credibility and thought leadership with local communities during times of uncertainty. Participants will learn how to build a larger audience of quality connections, fix online issues that may damage credibility and create a content plan to navigate today’s uncertainty and plan for getting back to business.  

Register now.

Webinar 4: Wednesday, September 2
Beyond the Pandemic

Many business owners have been faced with obstacles that have not only impacted their current cash flow, but their longer-term strategies for growth. During this webinar, Gene Marks will provide an update on government, state, and local grant and lending programs, along with the latest and pending legislation for helping businesses overcome the pandemic. Marks will provide best practices and legislation that smart leaders are implementing to navigate their companies and employees, and provide a current analysis of the presidential election and how each candidate’s economic policies will impact businesses over the next two years.

Register now.

More details about the webinars, and additional resources to help SEMA members navigate their businesses during this uncertain time, are available at www.sema.org/reopen.