Business Tools

New Products Showcase: The Easiest Way to Reach More Show Buyers

By Jason Catullo

Considered the No. 1 attraction for attendees and media, the New Products Showcase is the easiest way to display new products and best sellers outside of your booth, generating additional sales leads and media interest.

All Showcase submissions are professionally photographed in a mock studio, and the photos are used by media for Show coverage and are also made available to exhibitors to use for promotional purposes. Each product includes detailed information and descriptive signs, and the product information is immediately available to buyers at the Show. All of the products in the Showcase are promoted in SEMA News magazine during the upcoming year.

To provide the opportunity for you to get more eyes on your company's hottest sellers or legacy brands, a featured product category is available for products that are not considered “new.” The first product entered in the New Products Showcase is free. All additional entries are $75 per product if entered by Friday, October 9, after which, the fee is $150 per product. Note: Entries submitted on-site will be accepted based on space availability.

The New Products Showcase section for 2020 will be constructed to meet social distancing requirements. Traffic control and one-way aisles will be included to reduce crowd gatherings. Show management is making plans to preserve the Show’s core business value in a safety-first environment. Face coverings are required for entry into the 2020 SEMA Show. Those who arrive without a face covering will be provided a complimentary one on-site.

Access the SEMA Show New Product Showcase entry form.

More information about the 2020 SEMA Show is available at