By SEMA Editors

SEMA and PRI provide an unparalleled platform for innovative thinkers to share their ideas, technologies and industry expertise. Education proposal submissions are now being accepted that reflect current trends, ideas and discoveries within the automotive aftermarket and performance racing industries.

Program Audiences (but not limited to): Automotive small business owners, racing businesses, team owners, managers and employees.

Topics of Interest (but not limited to): Business Management, Sales & Marketing, Advanced Vehicle Technology, Trends & Research, Sponsorship, Building Brands/Branding, Digital Marketing and Industry Segment Specific Topics.

2021 SEMA-PRI Year-Round Virtual Education

Program Details: In an effort to provide further value to members, SEMA and PRI are building a robust virtual education program that members can take advantage of year-round. If selected, SEMA will schedule your session according to availability.

2021 SEMA Show Education (Submission Deadline: February 4, 2021)

• Show Details: November 1-5, 2021, Las Vegas Convention Center, Las Vegas

2021 PRI Show Education (Submission Deadline: April 4, 2021)

• Show Details: December 9-11, 2021, Indiana Convention Center, Indianapolis

To be considered for an education seminar, submit your proposal by selecting “Create Proposal” below.

To resume a proposal, enter your login details below under “Manage Existing Proposal” to pick up where you left off.

For more information on the selection process, how to navigate through the submission process or frequently asked questions click here to view the Speaker FAQ sheet. (opens new window)

If you have an idea for a topic that would benefit the industry, we’d like to hear from you!

Click here to submit a topic suggestion.

For more information, visit the SEMA-PRI Call for Speakers website.

By SEMA Editors

SEMA eNews highlights new products from industry companies each week. To have your product considered for upcoming issues, send product press releases to editors@sema.org.

Edge Products
L5P Duramax Pulsar V3

The all-new, redesigned, L5P Duramax Pulsar V3 now supports up to the ’21 model year, building on the potential of the original Pulsar for L5P, and features an entirely redesigned performance strategy.

Pulsar now adjusts four major components to build power safely: injection pulse width, injection timing, fuel rail pressure, and airflow. We’ve also revamped our shift strategy for improved shifting across the board. The new V3 performance strategy adds 50% more power as compared to the original with up to 135 hp and 293 TQ to the tires.

Website: www.edgeproducts.com

Dana
SPL 140SFX

Dana Incorporated has added new SPL 140SFX service-free u-joints for medium-duty applications to its complete portfolio of Spicer Life Series service-free u-joints for commercial vehicles.

The new Spicer SPL140SFX eliminates the zerk hole lube drill and tap, and includes a tube of Spicer ultra-premium synthetic grease that is compatible with all NLGI-2 greases and professional-grade quality, even at high temperatures. Once the grease is applied, the SPL140SFX is lubricated for the life of the u-joint, resulting in less maintenance, reduced downtime, and lower overall operational costs over time.

Website: www.spicerparts.com

DENSO
PowerEdge DPFs and DOCs for 2007-Newer Class 8 Trucks

DENSO Products and Services Americas Inc. (DPAM), an affiliate of leading global mobility supplier DENSO Corp., has expanded its PowerEdge brand of diesel particulate filters (DPFs) and diesel oxidation catalysts (DOCs) to cover nearly all ’07 and newer Class 8 trucks on the road today. Premium PowerEdge diesel aftertreatment products increase fuel efficiency while cutting emissions by trapping soot, a byproduct of diesel engines.

The expanded PowerEdge Diesel Aftertreatment line now features 70 DPFs offering more than 98% coverage of the market and 92 DOCs with more than 80% coverage for a total of 162 part numbers, nearly double the 2020 program. DPFs capture 85% of particulates from truck exhaust, and the capture rate is even higher when DPFs are used in combination with DOCs.

All PowerEdge DPFs and DOCs for the heavy-duty market are backed by a three-year/unlimited mileage warranty. All units come with the gaskets, clamps or hardware required for true plug-and-play installation. DENSO covers the shipping costs when four or more units are shipped together.

Website: www.poweredgeproducts.com

Boostline
Rods For GM Duramax and Cummins Diesels

Owners of ’02-’12 Chevy/GM pickups equipped with the 6.6L Duramax engine, as well as those with ’89-’12 Dodge/Ram pickups with 5.9 or 6.7L Cummins engines, can turn to Boostline’s new diesel connecting rods to handle serious increases in power and boost.

Forged from ultra-strong 4340 steel alloy, these rods feature Boostline’s patented 3-pocket design that provides a 60% improvement in bending strength and a 20% stress reduction compared to conventional H-beam designs. The rods are fitted with 12mm ARP2000 fasteners that are rated at 220,000 psi tensile strength, and the larger diameter contributes to a 23% greater clamping force than with 7/16-in. ARP2000 bolts.

Extensively dyno-tested with sustained loads in excess of 2,000 lb.-ft. torque, these new Boostline connecting rods are proven reliable in high boost applications. Manufactured to exceptionally close tolerances, the rods are QC checked for consistency by means of a 25-point CMM inspection.

Website: www.boostlineproducts.com

CTEK
All-In-One POWERSPORT Kit

Whether you’re hitting the open road on a motorcycle, heading off-road on an ATV, or hitting the wave on a jet ski, CTEK’s new POWERSPORT Kit makes sure your battery is charged and ready to go.

The new CTEK POWERSPORT Kit contains a CT5 POWERSPORT battery charger and maintainer, a CTEK Comfort Connect 8.2-ft. quick-connect extension cable, and a CTEK-branded neck gaiter.

CTEK’s CT5 POWERSPORT is specifically designed for powersport vehicles. The CT5 POWERSPORT is a 12-volt, 2.3-amp battery charger and maintainer.  With dedicated programs for lead-acid and lithium (12V LiFePO4) batteries, you can get the best performance out of your powersport vehicle whether you’re on land, water, snow or ice.

The charger is splash and dustproof, designed to protect vehicle electronics and non-sparking, reverse polarity protected and short-circuit proof.

In addition, the CTEK Comfort Connect 8.2-ft. cable included in the POWERSPORT Kit extends the reach of your charger meaning you can still charge your powersport vehicle even if it’s tucked away at the back of your garage or shop.

The CTEK neck gaiter is a POWERSPORT Kit exclusive and unavailable for purchase elsewhere. The neck gaiter can help protect your face and neck from the elements while riding.

Website: www.smartercharger.com

By SEMA Editors

The SDC Data Excellence recognizes the companies that have worked with SDC to recreate and relaunch industry-leading product data sets. Here are products from current SDC members that have achieved data excellence.

AMP Research
Powerstep Extreme Running Board

The PowerStep Xtreme is for extreme conditions for those owners who live and work in challenging environments. Made specifically for extreme environments, sub-zero winters, mud-caked rockers; AMP Research PowerStep Xtreme is designed to hold up to the extreme because of its dual motors. It is built extra powerful to hold up to the demands.

Website: www.amp-research.com
PN: AMP78152-01A

Hi-Lift
Patriot Edition Jack (Supporting The Hope For The Warriors Foundation)

The Hi-Lift Patriot  Edition Jack is an all-cast jack constructed with cast iron components for ultimate strength and durability. A portion of the proceeds for every Hi-Lift Patriot Edition Jack sold goes to Hope for the Warriors—a national nonprofit organization in the United States that provides assistance to combat wounded service members, their families and families of those killed in action.

The Hi-Lift Patriot Edition Jack features a blue powder coated finish with zinc-plated hardware, white, powder-coated two-piece handle and socket is durable and red Handle-Keeper.

Website: www.hi-lift.com
PN: PAT-485

ORACLE Lighting
Fiber Optic Dash Kits  

A market leader in innovative LED lighting solutions has announced the launch of its new fiber-optic dash kits. The special side-ring fiber optic cables have an integrated edge to make installation easy on any vehicle. This integrated edge is inserted between interior body panels in your vehicle including door panels, dashboard, headliner, console and more. The fiber can even be stitched into fabric on custom upholstery. This is a universal product and is simple to install in most cases.

Website: www.oraclelights.com  
PN: 4231-333

By SEMA Washington, D.C., Staff

Over the past few weeks, Congress has seen an outpouring of support for the “Recognizing the Protection of Motorsports Act” (RPM Act). The racing community and the motorsports parts industry have blanketed Congressional offices with nearly 900,000 letters in support of the RPM Act. SEMA thanks everyone who has taken time to submit a letter to their lawmakers, as it is imperative that members of Congress are reminded that they must act to protect racing from EPA overreach. Please keep up the momentum, tell Congress to Save Our Racecars.

SEMA is currently working with the RPM Act’s strongest supporters in Congress to officially reintroduce the bill in a way that maximizes its chances of becoming law. We are also working with congressional offices that support the RPM Act to find other pathways to enact it. Last week, six U.S. Senators requested that the Senate Environment and Public Works Committee include the RPM Act in the highway bill, which must become law before the current authorization expires on September 31, 2021.

Passing the RPM Act is SEMA’s top federal legislative priority, as federal statute must clarify that it is legal to make emissions-related changes to a street vehicle for the purpose of converting it into a dedicated racecar. The RPM Act confirms that it is legal to manufacture, sell and install race parts. The legislation would also reverse the EPA’s interpretation that the Clean Air Act (CAA) does not allow a motor vehicle designed for street use—including a car, truck, or motorcycle—to be converted into a dedicated racecar. This American tradition was unquestioned for nearly 50 years until 2015 when the EPA took the position that converted vehicles must remain emissions-compliant, even though they are no longer driven on public streets or highways.

For details, contact Eric Snyder at erics@sema.org.

By SEMA Washington, D.C., Staff

On March 18, 2021, the California Coastal Commission voted unanimously to abolish off-highway vehicles (OHV) at California’s Oceano Dunes State Vehicular Recreation Area (SVRA). The action was opposed by organizations representing the off-roading community, including SEMA and the SEMA Action Network (SAN), along with car clubs and individual enthusiasts. The Commission also voted to speed up the timetable for ending OHV access, from five years to three years.

The OHV community is reviewing options to address the action, including filing a lawsuit. Two California agencies with jurisdiction over Oceano Dunes have reached different conclusions on OHV access. The Commission cites environmental concerns as a reason to not renew the permit it issued more than 40 years ago granting OHV access. On the other hand, the California Department of Parks and Recreation (State Parks) which manages the area in collaboration with the California Off-Highway Motor Vehicle Recreation Commission, is currently reviewing public comments to its proposed Public Works Plan (PWP) for long-range management of the SVRA to include continued OHV access. The deadline for submitting comments on the draft PWP is April 19, 2021.

Oceano Dunes SVRA encompasses nearly 3,600 acres along the Pacific Ocean near San Luis Obispo, of which OHV use is now limited to 1,500 acres or less. Oceano Dunes became a state OHV park in 1974 and is the only such park on California’s coast. It has been enjoyed by outdoor enthusiasts from across the country for decades under a permit first issued by the Commission in 1982.

OHV recreation is an important contributor to the local economy. While bringing pleasure to thousands of enthusiasts, the monies spent at area stores, motels, restaurants and gas stations support jobs and generate tax revenues. SEMA will continue to fight to keep Oceano Dunes as an OHV recreation resource.

For more information, contact Christian Robinson at christianr@sema.org.

By SEMA Washington, D.C., Staff

As previously reported, SEMA has intervened in an EPA enforcement case to protect the rights of racers.

The U.S. District Court for the District of Arizona, while acknowledging the fundamental issue raised by SEMA, declined to make a ruling in the lawsuit between the U.S. Environmental Protection Agency (EPA) and Gear Box Z. Inc. (GBZ). While pursuing GBZ for tampering allegations, the EPA made statements in its court filings that the Clean Air Act (CAA) does not allow a motor vehicle to be converted into a racing vehicle used solely for competition and that equipment installed to make the conversion is illegal. SEMA challenged this flawed interpretation of the CAA first made by the EPA in 2015 and now repeated in the court filing.

The Court ruled that the EPA produced evidence that the subject products sold by GBZ were being used on highway vehicles, with no evidence of use on motor sports vehicles. Therefore, lacking evidence of the converting of road vehicles to dedicated race cars, which would have necessitated the Court address the issue, the Court declined to rule on whether the CAA disallows conversions of street vehicles to dedicated racing machines.

While not settling the street-to-racecar conversion issue, SEMA’s filing of the amicus brief was impactful for several reasons. First, it demonstrates the need for the U.S. Congress to enact the “Recognizing the Protection of Motorsports Act” (RPM Act), bi-partisan legislation to clarify that it is legal to make such conversions and to produce, market and install racing equipment. Second, the Court’s opinion did offer some favorable language with the Court confirming that it is the EPA’s burden to produce evidence that emissions-related equipment is being used illegally on highway vehicles when making such a claim.

SEMA will continue to work tirelessly to settle the EPA’s overreach by passing the RPM Act.

Ask Congress to pass the RPM Act.

By SEMA Washington, D.C., Staff

It is said that Mark Twain is responsible for suggesting that one should “never discuss politics or religion in polite company.” If Mr. Twain were alive today, he would know that avoiding politics is next to impossible, especially if you are a SEMA member.

While politics may be a four-letter word in many households, the reality is that our industry’s future is at stake. Think that’s an exaggeration? Think again.

Our country has just been through a tumultuous election and soon, the politicians in Washington will decide the future of our industry.

EPA emissions compliance, zero-emissions vehicle mandates, vehicle data access and off-roading are all on the agenda. It’s essential that SEMA have a voice in each of these fights.

Here’s what SEMA members can do to help.

Take a minute out of your day to login to the all-new www.sema.org and become SEMA PAC prior approved.

By law, SEMA may not use association funds to contribute to federal candidates. However, SEMA PAC allows the administrative and executive employees of SEMA-member companies to contribute their personal funds to help elect lawmakers who support our industry’s positions and initiatives.

Government rules require SEMA PAC to get each member company’s permission before it can ask their employees for support. That’s where you come in. It’s an easy process known as becoming prior approved, and it only takes seconds. To make things even easier for you, when you login, the form is partially filled out for you. Becoming prior approved never obligates you or your employees to contribute, but gives SEMA PAC permission to provide more information on its activities and to share strategies for strengthening the industry’s voice in Washington. Best of all, when you sign up, you’ll be among the first to receive the all-new SEMA PAC newsletter, which will launch later this spring.

So, what are you waiting for? Become SEMA PAC prior approved today!

By Ashley Reyes

The SEMA Businesswomen’s Network (SBN) named Sandy Crespo-Mossi as this week’s #SheIsSEMA Spotlight Member. Crespo-Mossi is an operations manager at Oracle Lighting, a manufacturer of designer lighting products and technologies for the automotive powersports, motorcycle and marine markets.
Nominated for #SheIsSEMA by a colleague, Crespo-Mossi is admired as thoughtful, determined and someone who looks to find resolution and motivate company employees. Read about her contributions to the industry, below.  

Q: How has Sandy contributed to Oracle Lighting?
A: Sandy provides great synergy within our departments. She continues to put processes in place to help our departments function at a higher level.

Q: How has Sandy shown leadership in the industry or business?
A: Sandy has grown with the company for nine years and strives to grow the business through organizational practices.

Q: Tell us a success story that you can share about Sandy.  
A: Sandy implemented a system recently within our company that is a search engine for answering every question you can image. This helps our team stay on top of our customers and provide quick and efficient solutions.

Q: Why do you think Sandy is a role model in this industry?
A: She continues to implement processes that allow our business to run smoothly.

Do you know, or are you, a woman with a career in the automotive industry? Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN’s #SheIsSEMA Woman of the Year award, featured on SBN’s social media, SEMA eNews and recognized on the www.sema.org/she-is-sema website.

By Linda Spencer

Join SEMA on the first SEMA Nordic trip, August 25–29, 2021, in Stockholm, Sweden. Participants will learn the potential for their products in this performance and classic-car paradise. Meet with top trade buyers enabling the half-century-old craze in Sweden and the surrounding countries of Norway, Finland and Denmark to restore and upgrade American classic cars.

Performance is among the top upgrades sought for a range of vehicles. After all, the region hosts the headquarters of the European drag-racing championship. Rally racing and drifting also have their passionate fans and skilled competitors. A robust sportsman program allows enthusiasts to use their more modestly upgraded rides in numerous competitions. High disposable income, a love of American vehicles and products, coupled with a passion for personalization makes this an attractive region. 

The SEMA Nordic trip is the fifth region for the popular SEMA Business Development Programs. These overseas low-cost, turnkey events bring together SEMA-member manufacturers and buyers from key global markets. The price of the upcoming trip includes hotels, a table- top display, meals and networking events. Prices start at $4,500 per company, not including flights to/from the United States. U.S. government grants (federal and state) are available to help defray the cost for qualified companies.

Register now; slots are limited. More information is available at www.sema.org/nordic or contact Linda Spencer at lindas@sema.org to schedule a call.

By SEMA Editors

The following candidates are vying for a seat on the SEMA Board of Directors:

Chairman-elect (one open seat)

• Kyle Fickler – (Incumbent) Director, Driven Racing Oil
• Les Rudd – (Incumbent) President, Bob Cook Sales

Distributors/Retailers (two open seats):

• Larry Montante – Vice President, Keystone Automotive Operations
• Brian Rowland – GM, Parts & Accessories, Walmart
• Steve Whipple – (Incumbent) Director, Jegs High Performance

Manufacturers (two open seats):

• Ian Lehn – Founder, BOOSTane
• Kim Pendergast – (Incumbent) CEO/Owner, Magnuson Superchargers
• Brian Reese – President/CEO, The Retrofit Source

Service (one open seat):

• Lindsay Hubley – Managing Partner, Lodestone Events
• Jim Liaw – President/Co-Founder, Formula Drift Holdings

Voting will take place online between May 11–25, and is open to current SEMA-member companies. Votes must be cast by each company’s primary contact. Details on the upcoming election will be sent to the member company’s designated primary contact beginning April 30. Winners will be announced by May 28.