Thu, 09/10/2009 - 15:46
 SEMA Show Media Center
 Easy access to a wealth of new product information and a full-service Media Center make it more convenient for reporters to cover the SEMA Show, resulting in increased exposure for exhibitors and products.
Editors are turning to the SEMA Show for details about the newest automotive products and trends, as media registration for the 2009 event continues at a healthy pace.

Through the use of several programs designed specifically for the media, journalists are finding the SEMA Show to be the ideal place for gathering news and relevant information about the industry.

In particular, the onsite New Products Showcase is ideal for editors creating new product reviews. The program, which includes hundreds of new products, provides media with comprehensive product information and high-res photos. Also, a full-service Media Center caters to reporters working on tight deadlines as well as those who need to file stories onsite from the Las Vegas Convention Center.

Other media programs include the Global Media Awards, Bloggers Lounge and Official Press Conference Schedule.

While these programs make it easier and more convenient for media to report on the Show, they also result in added exposure for exhibitors and their products.

Additional details about SEMA Show media resources are available at www.SEMAShow.com/media. Media can regsiter by following this link.
Thu, 09/10/2009 - 15:46
 Tony Schumacher
  

NEWS NUGGETS  

SCHUMACHER TIES ‘BIG DADDY’ GARLITS WITH WINS AT INDY: Top Fuel pilot Tony Schumacher became just the second driver in his class to pick up eight wins at O’Reilly Raceway Park at Indianapolis when he drove his U.S. Army dragster straight into the winner’s circle at the prestigious 55th annual Mac Tools U.S. Nationals presented by Lucas Oil.

Schumacher tied NHRA legend Don Garlits for the most wins in his class at the historic track and second most wins of the event, with both sitting just one win behind Pro Stock legend Bob Glidden. For Schumacher, it was more than just matching the legends record; it was a win on the biggest stage in drag racing against his former crew chief, Alan Johnson.

“It’s cool because you know at the beginning of the year it was ‘Schumacher’s not going to win again. He can’t win without Alan.’ To beat Alan at Indy under all the pressure, that’s good news; that’s what it’s all about. It doesn’t happen every time, but it shows that a great group of people with determination and some serious drive can go out and do anything. We’ve got the right people.”

In Funny Car, Ashley Force Hood became just the third female in NHRA history to win the prestigious labor day-weekend event, when she was able to hold off teammate and runner-up Robert Hight in the final round. Though Hight lost the race, he was able to clinch the final remaining spot in the Countdown to 1 playoffs in Funny Car.

In Pro Stock, Jeg Coughlin showed why he’s the man to beat this season, driving by long-time rival Greg Anderson in the first round, then mowing over the competition to grab his third U.S. Nationals win, beating Greg Stanfield in the final round. Pro Stock Motorcycle’s Hector Arana continued his streak of success, as he earned his first U.S. Nationals win and third Wally of the season.

To see how all the NHRA Full Throttle Series drivers faired at the historic Mac Tools U.S. Nationals presented by Lucas Oil, visit www.NHRA.com.

COUNTDOWN TO 1 FIELDS SET HEADING TO CHARLOTTE: In dramatic fashion, the final spots to the Countdown to 1 playoffs came down to the final day of the prestigious Mac Tools U.S. Nationals presented by Lucas Oil, as Funny Car driver Robert Hight moved past Matt Hagan and Cruz Pedregon with his final-round appearance and moved into the final 10th-place spot in the Funny Car point standings.

In Pro Stock Motorcycle, Karen Stoffer was able to hold off competitors Steve Johnson and Junior Pippin for the final spot in that category after Stoffer moved into the second round of eliminations on Monday. Pro Stock’s Johnny Gray took the final spot from NHRA legend Warren Johnson after Johnson was unable to qualify for the field. Top Fuel’s Clay Millican also clinched his spot during qualifying when Joe Hartley failed to qualify for the event. Antron Brown, Tony Pedregon, Jeg Coughlin, and Eddie Krawiec enter the Countdown to 1 playoffs in the top spot in their categories, securing their 20-point bonuses heading to Charlotte.

For more on the Countdown to 1 playoffs, visit www.NHRA.com.
 

Andrew Hines
 
  

HINES WINS FOURTH RINGERS GLOVES PRO BIKE BATTLE: Andrew Hines claimed his fourth win in six seasons along with the $25,000 paycheck during the Ringers Gloves Pro Bike Battle special event on Saturday during qualifying for the Mac Tools U.S. Nationals presented by Lucas Oil. The three-time NHRA world champion rode his Screamin’ Eagle Vance & Hines Harley-Davidson to a 6.970-second run at more than 192 mph in the final round after opponent Hector Arana fouled at the starting line. The Vance & Hines team has now won the specialty event 10 times since the inaugural race in 1991, including the last six events.

“I can’t tell you what this means to me,” said Hines. “It was tough to see Hector go red, but as soon as I saw my win light on, I thought to myself, ‘I just won 25 grand.’ With the economy being what it is, this really does a lot for our team.”

Hines was the No. 2 seed entering the event, with Arana qualifying No. 1 for the special bonus race. Other Pro Stock Motorcycle riders competing in the event included defending world champion and Hines’ teammate, Eddie Krawiec, Matt Guidera, Matt Smith, Karen Stoffer, Steve Johnson and Craig Treble. For more on this event, including all of the results, visit www.NHRA.com.
 
BERNSTEIN ANNOUNCES COPART AS NEW PRIMARY TOP FUEL SPONSOR FOR 2010: Six-time NHRA champion and Hall of Famer Kenny Bernstein has named Copart, Inc., an online vehicle remarketing company that sells more than 1 million cars per year, as the primary sponsor of his legendary Top Fuel team beginning in 2010. Copart sells vehicles using an online auction format at Copart.com, making it easy for people to search for and bid on vehicles from the comfort of their home or office.

“We are thrilled to be announcing this new relationship with Copart,” said Bernstein. “We visited Copart headquarters in July and were amazed by the technology that allows buyers from all over the world to bid on an extensive inventory of more than 50,000 vehicles each day.”

For more information on this story, including a link for Copart, visit www.NHRA.com.
 
NHRA ANNOUNCES NEW POINT SYSTEM TO COINCIDE WITH THE START OF THE FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP: NHRA announced that with the start of the NHRA Full Throttle Countdown to the Championship at the NHRA Carolinas Nationals at zMAX Dragway in Concord, North Carolina, it will recognize national records in Top Fuel and Funny Car and create a new bonus point system for pro qualifying sessions. Both programs will instantly make the battle for the NHRA Full Throttle world championship just a little more interesting for professional competitors on the eve of the start of the Countdown to 1, NHRA’s six-race championship playoffs.

NHRA will recognize official national elapsed time and speed records to 1,000 feet for both Top Fuel and Funny Car. Teams that set a national record for elapsed time (E.T.) will be awarded 20 points. Speed records are not eligible for bonus points. The starting point for the national record will be established using the quickest time and fastest speeds to 1,000-feet that were backed up by another performance within 1 percent during the course of a single event weekend, occurring since 1,000-foot racing started at the midway point of 2008. Those drivers who currently hold the national record in each category will not retroactively receive the 20 point bonus.

In order for performances to be certified as NHRA national records, the eligible performance must be backed up by another performance within 1 percent during the course of a single event weekend. Only one 20 point bonus will be awarded in each category per event.

In addition, NHRA announced a new bonus points structure that will offer teams opportunities to score critical points during qualifying sessions in all four professional categories. The team in each category with the quickest elapsed time during each qualifying session will receive three bonus points. In all, a team records the lowest E.T. in all four sessions could receive a total of 12 bonus points during qualifying. Teams with the second and third quickest elapsed times during each qualifying session will receive 2 and 1 bonus points, respectively.

COMING ATTRACTIONS

NHRA CAROLINAS NATIONALS, zMAX DRAGWAY, SEPTEMBER 17–20: The NHRA Full Throttle Drag Racing Series heads down to the Charlotte area for the second annual event and first race of the Countdown to 1 playoffs. Defending event winners include Tony Schumacher (Top Fuel); Jack Beckman (Funny Car); Justin Humphreys (Pro Stock); and Steve Johnson (Pro Stock Motorcycle).

O’REILLY SUPER START BATTERIES NHRA FALL NATIONALS, TEXAS MOTORPLEX, SEPTEMBER 24–27: The NHRA Full Throttle Drag Racing Series makes its second stop of the season in the Lone Star State for the second race of the Countdown to 1 playoffs. Defending event winners include J.R. Todd (Top Fuel); Tim Wilkerson (Funny Car); Greg Stanfield (Pro Stock); and Chris Rivas (Pro Stock Motorcycle).

O’REILLY NHRA MID-SOUTH  NATIONALS, MEMPHIS MOTORSPORTS PARK, OCTOBER 2–4: The NHRA Full Throttle Drag Racing Series heads down to the land of the Delta Blues for its third stop in the NHRA Countdown to 1 playoffs. Defending event winners include Tony Schumacher (Top Fuel); Tim Wilkerson (Funny Car); Mike Edwards (Pro Stock); and Craig Treble (Pro Stock Motorcycle).

 Ashley Force Hood
  

HE SAID, SHE SAID

THAT FIRST AND SECOND WIN AT INDY:
Ashley Force Hood on earning her first U.S. Nationals win in Funny Car but second win at the historic O’Reilly Raceway Park at Indianapolis: “When I won in ’04 (in Top Alcohol dragster), it was my first national event win, and I happened to win at the 50th annual U.S. Nationals, and you couldn’t pick a better time to win your first event. I don’t think I really realized what was going on that day. Now, I can look back and appreciate it.

"It’s funny because before that final round, I was thinking, ‘OK, Robert seems to have magic here. When that team comes here, they do really well.’ I’ve spent a lot of winner’s circles here with his team, so I thought maybe this was going to be his day. Then Jerry Darien walked by, and I just had to laugh because I thought, ‘Well, it’s been our day here before, too, with Darien and Meadows – we won here, too.’”

INSIDE THE NUMBERS
   
2: Even though it’s only in its second season of following the prestigious Mac Tools U.S. Nationals, two is the number of drivers who have gone back-to-back, winning the prestigious U.S. Nationals and following it up with a win at the first event of the Countdown to 1 playoffs, the NHRA Carolinas Nationals at zMAX Dragway @ Concord. Tony Schumacher and Steve Johnson swept both events last season to become the first drivers to do so. Schumacher, Force Hood, Coughlin and Arana will try to repeat in two weeks as the NHRA Full Throttle Drag Racing Series heads to North Carolina.

DID YOU KNOW…

…that since the Countdown to the Championship began in 2007, only three times in the four professional categories has the No. 1 ranked driver entering the Countdown playoffs gone on to win the world championship. Tony Schumacher did it two straight years, while Matt Smith accomplished the task on his way to his 2007 world championship.

Thu, 09/10/2009 - 15:46
 Tony Schumacher
  

NEWS NUGGETS  

SCHUMACHER TIES ‘BIG DADDY’ GARLITS WITH WINS AT INDY: Top Fuel pilot Tony Schumacher became just the second driver in his class to pick up eight wins at O’Reilly Raceway Park at Indianapolis when he drove his U.S. Army dragster straight into the winner’s circle at the prestigious 55th annual Mac Tools U.S. Nationals presented by Lucas Oil.

Schumacher tied NHRA legend Don Garlits for the most wins in his class at the historic track and second most wins of the event, with both sitting just one win behind Pro Stock legend Bob Glidden. For Schumacher, it was more than just matching the legends record; it was a win on the biggest stage in drag racing against his former crew chief, Alan Johnson.

“It’s cool because you know at the beginning of the year it was ‘Schumacher’s not going to win again. He can’t win without Alan.’ To beat Alan at Indy under all the pressure, that’s good news; that’s what it’s all about. It doesn’t happen every time, but it shows that a great group of people with determination and some serious drive can go out and do anything. We’ve got the right people.”

In Funny Car, Ashley Force Hood became just the third female in NHRA history to win the prestigious labor day-weekend event, when she was able to hold off teammate and runner-up Robert Hight in the final round. Though Hight lost the race, he was able to clinch the final remaining spot in the Countdown to 1 playoffs in Funny Car.

In Pro Stock, Jeg Coughlin showed why he’s the man to beat this season, driving by long-time rival Greg Anderson in the first round, then mowing over the competition to grab his third U.S. Nationals win, beating Greg Stanfield in the final round. Pro Stock Motorcycle’s Hector Arana continued his streak of success, as he earned his first U.S. Nationals win and third Wally of the season.

To see how all the NHRA Full Throttle Series drivers faired at the historic Mac Tools U.S. Nationals presented by Lucas Oil, visit www.NHRA.com.

COUNTDOWN TO 1 FIELDS SET HEADING TO CHARLOTTE: In dramatic fashion, the final spots to the Countdown to 1 playoffs came down to the final day of the prestigious Mac Tools U.S. Nationals presented by Lucas Oil, as Funny Car driver Robert Hight moved past Matt Hagan and Cruz Pedregon with his final-round appearance and moved into the final 10th-place spot in the Funny Car point standings.

In Pro Stock Motorcycle, Karen Stoffer was able to hold off competitors Steve Johnson and Junior Pippin for the final spot in that category after Stoffer moved into the second round of eliminations on Monday. Pro Stock’s Johnny Gray took the final spot from NHRA legend Warren Johnson after Johnson was unable to qualify for the field. Top Fuel’s Clay Millican also clinched his spot during qualifying when Joe Hartley failed to qualify for the event. Antron Brown, Tony Pedregon, Jeg Coughlin, and Eddie Krawiec enter the Countdown to 1 playoffs in the top spot in their categories, securing their 20-point bonuses heading to Charlotte.

For more on the Countdown to 1 playoffs, visit www.NHRA.com.
 

Andrew Hines
 
  

HINES WINS FOURTH RINGERS GLOVES PRO BIKE BATTLE: Andrew Hines claimed his fourth win in six seasons along with the $25,000 paycheck during the Ringers Gloves Pro Bike Battle special event on Saturday during qualifying for the Mac Tools U.S. Nationals presented by Lucas Oil. The three-time NHRA world champion rode his Screamin’ Eagle Vance & Hines Harley-Davidson to a 6.970-second run at more than 192 mph in the final round after opponent Hector Arana fouled at the starting line. The Vance & Hines team has now won the specialty event 10 times since the inaugural race in 1991, including the last six events.

“I can’t tell you what this means to me,” said Hines. “It was tough to see Hector go red, but as soon as I saw my win light on, I thought to myself, ‘I just won 25 grand.’ With the economy being what it is, this really does a lot for our team.”

Hines was the No. 2 seed entering the event, with Arana qualifying No. 1 for the special bonus race. Other Pro Stock Motorcycle riders competing in the event included defending world champion and Hines’ teammate, Eddie Krawiec, Matt Guidera, Matt Smith, Karen Stoffer, Steve Johnson and Craig Treble. For more on this event, including all of the results, visit www.NHRA.com.
 
BERNSTEIN ANNOUNCES COPART AS NEW PRIMARY TOP FUEL SPONSOR FOR 2010: Six-time NHRA champion and Hall of Famer Kenny Bernstein has named Copart, Inc., an online vehicle remarketing company that sells more than 1 million cars per year, as the primary sponsor of his legendary Top Fuel team beginning in 2010. Copart sells vehicles using an online auction format at Copart.com, making it easy for people to search for and bid on vehicles from the comfort of their home or office.

“We are thrilled to be announcing this new relationship with Copart,” said Bernstein. “We visited Copart headquarters in July and were amazed by the technology that allows buyers from all over the world to bid on an extensive inventory of more than 50,000 vehicles each day.”

For more information on this story, including a link for Copart, visit www.NHRA.com.
 
NHRA ANNOUNCES NEW POINT SYSTEM TO COINCIDE WITH THE START OF THE FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP: NHRA announced that with the start of the NHRA Full Throttle Countdown to the Championship at the NHRA Carolinas Nationals at zMAX Dragway in Concord, North Carolina, it will recognize national records in Top Fuel and Funny Car and create a new bonus point system for pro qualifying sessions. Both programs will instantly make the battle for the NHRA Full Throttle world championship just a little more interesting for professional competitors on the eve of the start of the Countdown to 1, NHRA’s six-race championship playoffs.

NHRA will recognize official national elapsed time and speed records to 1,000 feet for both Top Fuel and Funny Car. Teams that set a national record for elapsed time (E.T.) will be awarded 20 points. Speed records are not eligible for bonus points. The starting point for the national record will be established using the quickest time and fastest speeds to 1,000-feet that were backed up by another performance within 1 percent during the course of a single event weekend, occurring since 1,000-foot racing started at the midway point of 2008. Those drivers who currently hold the national record in each category will not retroactively receive the 20 point bonus.

In order for performances to be certified as NHRA national records, the eligible performance must be backed up by another performance within 1 percent during the course of a single event weekend. Only one 20 point bonus will be awarded in each category per event.

In addition, NHRA announced a new bonus points structure that will offer teams opportunities to score critical points during qualifying sessions in all four professional categories. The team in each category with the quickest elapsed time during each qualifying session will receive three bonus points. In all, a team records the lowest E.T. in all four sessions could receive a total of 12 bonus points during qualifying. Teams with the second and third quickest elapsed times during each qualifying session will receive 2 and 1 bonus points, respectively.

COMING ATTRACTIONS

NHRA CAROLINAS NATIONALS, zMAX DRAGWAY, SEPTEMBER 17–20: The NHRA Full Throttle Drag Racing Series heads down to the Charlotte area for the second annual event and first race of the Countdown to 1 playoffs. Defending event winners include Tony Schumacher (Top Fuel); Jack Beckman (Funny Car); Justin Humphreys (Pro Stock); and Steve Johnson (Pro Stock Motorcycle).

O’REILLY SUPER START BATTERIES NHRA FALL NATIONALS, TEXAS MOTORPLEX, SEPTEMBER 24–27: The NHRA Full Throttle Drag Racing Series makes its second stop of the season in the Lone Star State for the second race of the Countdown to 1 playoffs. Defending event winners include J.R. Todd (Top Fuel); Tim Wilkerson (Funny Car); Greg Stanfield (Pro Stock); and Chris Rivas (Pro Stock Motorcycle).

O’REILLY NHRA MID-SOUTH  NATIONALS, MEMPHIS MOTORSPORTS PARK, OCTOBER 2–4: The NHRA Full Throttle Drag Racing Series heads down to the land of the Delta Blues for its third stop in the NHRA Countdown to 1 playoffs. Defending event winners include Tony Schumacher (Top Fuel); Tim Wilkerson (Funny Car); Mike Edwards (Pro Stock); and Craig Treble (Pro Stock Motorcycle).

 Ashley Force Hood
  

HE SAID, SHE SAID

THAT FIRST AND SECOND WIN AT INDY:
Ashley Force Hood on earning her first U.S. Nationals win in Funny Car but second win at the historic O’Reilly Raceway Park at Indianapolis: “When I won in ’04 (in Top Alcohol dragster), it was my first national event win, and I happened to win at the 50th annual U.S. Nationals, and you couldn’t pick a better time to win your first event. I don’t think I really realized what was going on that day. Now, I can look back and appreciate it.

"It’s funny because before that final round, I was thinking, ‘OK, Robert seems to have magic here. When that team comes here, they do really well.’ I’ve spent a lot of winner’s circles here with his team, so I thought maybe this was going to be his day. Then Jerry Darien walked by, and I just had to laugh because I thought, ‘Well, it’s been our day here before, too, with Darien and Meadows – we won here, too.’”

INSIDE THE NUMBERS
   
2: Even though it’s only in its second season of following the prestigious Mac Tools U.S. Nationals, two is the number of drivers who have gone back-to-back, winning the prestigious U.S. Nationals and following it up with a win at the first event of the Countdown to 1 playoffs, the NHRA Carolinas Nationals at zMAX Dragway @ Concord. Tony Schumacher and Steve Johnson swept both events last season to become the first drivers to do so. Schumacher, Force Hood, Coughlin and Arana will try to repeat in two weeks as the NHRA Full Throttle Drag Racing Series heads to North Carolina.

DID YOU KNOW…

…that since the Countdown to the Championship began in 2007, only three times in the four professional categories has the No. 1 ranked driver entering the Countdown playoffs gone on to win the world championship. Tony Schumacher did it two straight years, while Matt Smith accomplished the task on his way to his 2007 world championship.

Thu, 09/10/2009 - 15:46
 Tony Schumacher
  

NEWS NUGGETS  

SCHUMACHER TIES ‘BIG DADDY’ GARLITS WITH WINS AT INDY: Top Fuel pilot Tony Schumacher became just the second driver in his class to pick up eight wins at O’Reilly Raceway Park at Indianapolis when he drove his U.S. Army dragster straight into the winner’s circle at the prestigious 55th annual Mac Tools U.S. Nationals presented by Lucas Oil.

Schumacher tied NHRA legend Don Garlits for the most wins in his class at the historic track and second most wins of the event, with both sitting just one win behind Pro Stock legend Bob Glidden. For Schumacher, it was more than just matching the legends record; it was a win on the biggest stage in drag racing against his former crew chief, Alan Johnson.

“It’s cool because you know at the beginning of the year it was ‘Schumacher’s not going to win again. He can’t win without Alan.’ To beat Alan at Indy under all the pressure, that’s good news; that’s what it’s all about. It doesn’t happen every time, but it shows that a great group of people with determination and some serious drive can go out and do anything. We’ve got the right people.”

In Funny Car, Ashley Force Hood became just the third female in NHRA history to win the prestigious labor day-weekend event, when she was able to hold off teammate and runner-up Robert Hight in the final round. Though Hight lost the race, he was able to clinch the final remaining spot in the Countdown to 1 playoffs in Funny Car.

In Pro Stock, Jeg Coughlin showed why he’s the man to beat this season, driving by long-time rival Greg Anderson in the first round, then mowing over the competition to grab his third U.S. Nationals win, beating Greg Stanfield in the final round. Pro Stock Motorcycle’s Hector Arana continued his streak of success, as he earned his first U.S. Nationals win and third Wally of the season.

To see how all the NHRA Full Throttle Series drivers faired at the historic Mac Tools U.S. Nationals presented by Lucas Oil, visit www.NHRA.com.

COUNTDOWN TO 1 FIELDS SET HEADING TO CHARLOTTE: In dramatic fashion, the final spots to the Countdown to 1 playoffs came down to the final day of the prestigious Mac Tools U.S. Nationals presented by Lucas Oil, as Funny Car driver Robert Hight moved past Matt Hagan and Cruz Pedregon with his final-round appearance and moved into the final 10th-place spot in the Funny Car point standings.

In Pro Stock Motorcycle, Karen Stoffer was able to hold off competitors Steve Johnson and Junior Pippin for the final spot in that category after Stoffer moved into the second round of eliminations on Monday. Pro Stock’s Johnny Gray took the final spot from NHRA legend Warren Johnson after Johnson was unable to qualify for the field. Top Fuel’s Clay Millican also clinched his spot during qualifying when Joe Hartley failed to qualify for the event. Antron Brown, Tony Pedregon, Jeg Coughlin, and Eddie Krawiec enter the Countdown to 1 playoffs in the top spot in their categories, securing their 20-point bonuses heading to Charlotte.

For more on the Countdown to 1 playoffs, visit www.NHRA.com.
 

Andrew Hines
 
  

HINES WINS FOURTH RINGERS GLOVES PRO BIKE BATTLE: Andrew Hines claimed his fourth win in six seasons along with the $25,000 paycheck during the Ringers Gloves Pro Bike Battle special event on Saturday during qualifying for the Mac Tools U.S. Nationals presented by Lucas Oil. The three-time NHRA world champion rode his Screamin’ Eagle Vance & Hines Harley-Davidson to a 6.970-second run at more than 192 mph in the final round after opponent Hector Arana fouled at the starting line. The Vance & Hines team has now won the specialty event 10 times since the inaugural race in 1991, including the last six events.

“I can’t tell you what this means to me,” said Hines. “It was tough to see Hector go red, but as soon as I saw my win light on, I thought to myself, ‘I just won 25 grand.’ With the economy being what it is, this really does a lot for our team.”

Hines was the No. 2 seed entering the event, with Arana qualifying No. 1 for the special bonus race. Other Pro Stock Motorcycle riders competing in the event included defending world champion and Hines’ teammate, Eddie Krawiec, Matt Guidera, Matt Smith, Karen Stoffer, Steve Johnson and Craig Treble. For more on this event, including all of the results, visit www.NHRA.com.
 
BERNSTEIN ANNOUNCES COPART AS NEW PRIMARY TOP FUEL SPONSOR FOR 2010: Six-time NHRA champion and Hall of Famer Kenny Bernstein has named Copart, Inc., an online vehicle remarketing company that sells more than 1 million cars per year, as the primary sponsor of his legendary Top Fuel team beginning in 2010. Copart sells vehicles using an online auction format at Copart.com, making it easy for people to search for and bid on vehicles from the comfort of their home or office.

“We are thrilled to be announcing this new relationship with Copart,” said Bernstein. “We visited Copart headquarters in July and were amazed by the technology that allows buyers from all over the world to bid on an extensive inventory of more than 50,000 vehicles each day.”

For more information on this story, including a link for Copart, visit www.NHRA.com.
 
NHRA ANNOUNCES NEW POINT SYSTEM TO COINCIDE WITH THE START OF THE FULL THROTTLE COUNTDOWN TO THE CHAMPIONSHIP: NHRA announced that with the start of the NHRA Full Throttle Countdown to the Championship at the NHRA Carolinas Nationals at zMAX Dragway in Concord, North Carolina, it will recognize national records in Top Fuel and Funny Car and create a new bonus point system for pro qualifying sessions. Both programs will instantly make the battle for the NHRA Full Throttle world championship just a little more interesting for professional competitors on the eve of the start of the Countdown to 1, NHRA’s six-race championship playoffs.

NHRA will recognize official national elapsed time and speed records to 1,000 feet for both Top Fuel and Funny Car. Teams that set a national record for elapsed time (E.T.) will be awarded 20 points. Speed records are not eligible for bonus points. The starting point for the national record will be established using the quickest time and fastest speeds to 1,000-feet that were backed up by another performance within 1 percent during the course of a single event weekend, occurring since 1,000-foot racing started at the midway point of 2008. Those drivers who currently hold the national record in each category will not retroactively receive the 20 point bonus.

In order for performances to be certified as NHRA national records, the eligible performance must be backed up by another performance within 1 percent during the course of a single event weekend. Only one 20 point bonus will be awarded in each category per event.

In addition, NHRA announced a new bonus points structure that will offer teams opportunities to score critical points during qualifying sessions in all four professional categories. The team in each category with the quickest elapsed time during each qualifying session will receive three bonus points. In all, a team records the lowest E.T. in all four sessions could receive a total of 12 bonus points during qualifying. Teams with the second and third quickest elapsed times during each qualifying session will receive 2 and 1 bonus points, respectively.

COMING ATTRACTIONS

NHRA CAROLINAS NATIONALS, zMAX DRAGWAY, SEPTEMBER 17–20: The NHRA Full Throttle Drag Racing Series heads down to the Charlotte area for the second annual event and first race of the Countdown to 1 playoffs. Defending event winners include Tony Schumacher (Top Fuel); Jack Beckman (Funny Car); Justin Humphreys (Pro Stock); and Steve Johnson (Pro Stock Motorcycle).

O’REILLY SUPER START BATTERIES NHRA FALL NATIONALS, TEXAS MOTORPLEX, SEPTEMBER 24–27: The NHRA Full Throttle Drag Racing Series makes its second stop of the season in the Lone Star State for the second race of the Countdown to 1 playoffs. Defending event winners include J.R. Todd (Top Fuel); Tim Wilkerson (Funny Car); Greg Stanfield (Pro Stock); and Chris Rivas (Pro Stock Motorcycle).

O’REILLY NHRA MID-SOUTH  NATIONALS, MEMPHIS MOTORSPORTS PARK, OCTOBER 2–4: The NHRA Full Throttle Drag Racing Series heads down to the land of the Delta Blues for its third stop in the NHRA Countdown to 1 playoffs. Defending event winners include Tony Schumacher (Top Fuel); Tim Wilkerson (Funny Car); Mike Edwards (Pro Stock); and Craig Treble (Pro Stock Motorcycle).

 Ashley Force Hood
  

HE SAID, SHE SAID

THAT FIRST AND SECOND WIN AT INDY:
Ashley Force Hood on earning her first U.S. Nationals win in Funny Car but second win at the historic O’Reilly Raceway Park at Indianapolis: “When I won in ’04 (in Top Alcohol dragster), it was my first national event win, and I happened to win at the 50th annual U.S. Nationals, and you couldn’t pick a better time to win your first event. I don’t think I really realized what was going on that day. Now, I can look back and appreciate it.

"It’s funny because before that final round, I was thinking, ‘OK, Robert seems to have magic here. When that team comes here, they do really well.’ I’ve spent a lot of winner’s circles here with his team, so I thought maybe this was going to be his day. Then Jerry Darien walked by, and I just had to laugh because I thought, ‘Well, it’s been our day here before, too, with Darien and Meadows – we won here, too.’”

INSIDE THE NUMBERS
   
2: Even though it’s only in its second season of following the prestigious Mac Tools U.S. Nationals, two is the number of drivers who have gone back-to-back, winning the prestigious U.S. Nationals and following it up with a win at the first event of the Countdown to 1 playoffs, the NHRA Carolinas Nationals at zMAX Dragway @ Concord. Tony Schumacher and Steve Johnson swept both events last season to become the first drivers to do so. Schumacher, Force Hood, Coughlin and Arana will try to repeat in two weeks as the NHRA Full Throttle Drag Racing Series heads to North Carolina.

DID YOU KNOW…

…that since the Countdown to the Championship began in 2007, only three times in the four professional categories has the No. 1 ranked driver entering the Countdown playoffs gone on to win the world championship. Tony Schumacher did it two straight years, while Matt Smith accomplished the task on his way to his 2007 world championship.

Thu, 09/10/2009 - 15:46
An array of Dodge Chargers, both classic and current, get the specialty-equipment treatment in this collection of photos from the 2008 SEMA Show.


Thu, 09/10/2009 - 15:46
An array of Dodge Chargers, both classic and current, get the specialty-equipment treatment in this collection of photos from the 2008 SEMA Show.


Thu, 09/10/2009 - 15:46

Mainstream consumers are discovering the benefits of vehicle customization through an industry-wide consumer awareness program. Articles educating the public on how the industry’s products could give their older car or truck a new look or increase its performance were developed in June. The articles have attracted the media attention throughout the country, resulting in 985 published stories in mainstream newspapers and websites. Notable clips include The Chicago Sun-Times, Southern California’s Orange County Register, Flint Journal in Michigan and the Reading Eagle in Pennsylvania.

See what other publications are saying about the industry.


Read the two most recent consumer awareness articles below:

 

How to give your old car a new look

  Consumer awareness customizing appearance
  Thousands of aftermarket products can change the appearance of a vehicle, whether the goal is to create a one-of-a-kind master piece, or simply to give a vehicle a fresh, new look.

You don't have to buy a new car or truck to give it a new look. Through the use of special products and accessories, drivers can transform the appearance of their vehicles quickly, easily and affordably.

According to the Specialty Equipment Market Association (SEMA), there are literally thousands of specialty parts that can give an older vehicle a completely new appearance. Whether the goal is to create a one-of-a-kind masterpiece, or simply to give a vehicle a fresh, new look, a few simple steps is all it may take.

Start with the interior. There are countless products available to update the inside of a vehicle, including aftermarket control knobs and steering wheels, seat covers, wood grain or carbon fiber instrument panels and dash kits. It's easy and inexpensive to get a new cover for a steering wheel, or you can spend a bit more to replace it entirely with a more sporty or luxurious one. Custom steering wheels come in a variety of shapes and styles, and are available in different materials such as wood, leather or high-tech plastics.

Similarly, seat covers are relatively inexpensive, easy to install and are one of the most dramatic ways to impact the interior. Best of all, they come in thousands of colors and fabric combinations. Like floor mats, seat covers can be ordered with emblems or logos on them, giving consumers the ability to show off their team spirit or school pride.

For those who want a new look for the outside of their car or truck, consider a new grille, taillight surround, bumper, hitch, ground effects kit or other exterior product.

Wheels and tires, both of which are among the most popular vehicle accessories, instantly update the look of a car or truck. Prices, styles and finishes vary greatly, so your options really are unlimited.

If your vehicle is a few years old, you may want to consider modernizing with new mobile electronics. Bluetooth integration, navigation systems, video monitors and DVD players can all be installed in just about any car or truck, regardless of its age.

Don't underestimate the impact that a good cleaning can have as well. Wax and car-care science has progressed to the point that there is a restoring program for almost any type of finish. Car-care companies have even designed power polishing tools that attach to any portable drill, so it takes less elbow-grease than ever to get professional results.

If your paint is damaged beyond hope, automotive paint companies offer a color palette far beyond the bland metallic treatments manufacturers usually use. Another option rapidly becoming popular is vinyl wrap, which looks like paint and applies like vinyl. It comes on rolls in a variety of colors and patterns, and when properly applied, does not damage the original surface. If you decide you want a change later on, simply peel it off and lay on a different wrap. It costs less than a custom paint job and the possibilities are endless.

Installing many types of restyling parts is designed to be simple, and can often be handled by anyone who approaches the job with reasonable care. But for best results, more involved makeovers -- such as those that require paint or bodywork, or replacement of components that have safety-related features, such as seat assemblies -- should be done by professionals who have the tools and experience for that kind of work.

To locate products or professional installers in your area, check www.enjoythedrive.com, a consumer site produced by SEMA. The site contains information about specific automotive specialty equipment and the latest products, as well as information about how to connect with qualified expert installers.

 

Old car or truck? Tricks to boost its performance

  consumer awareness
  Most performance-enhancing aftermarket products can be found under the hood of a vehicle, but they can also come in the form of replacement hoods, body parts and even wheels.

Whether it's because of the economy or simply because today's vehicles are more durable, an increasing number of people of are driving used cars and trucks longer. A recent study from RL Polk found that the average age of both cars and light trucks is at an all-time record high at 9.4 and 7.5 years, respectively.

Those looking to re-energize these rides with a bit more power may want to consider installing a performance-enhancing aftermarket product. Thousands of such products are available to bring new life to a tired car or truck, and many are designed to elevate the car's performance beyond what it was capable of in the first place. Here are just a few ideas:

Bolt-on power
A carefully designed intake system combined with a high-flow air filter can add significant horsepower to any car or truck. Combined with a performance exhaust system, gains can be as high as 25 horsepower or more on some engines. Because these changes offer a good return for relatively small investment, they are among the most common bolt-on upgrades on an older car or truck.

Lighten up
Another easy way to improve performance is to replace heavy original parts with lighter ones. Replacement hoods and body parts made from carbon fiber and other light-weight materials are available for almost any vehicle, as are wheels that weigh less than the ones from the factory.

Handling products
Improving handling is an often-overlooked form of performance. It's rare to find a car that came with high-performance shocks or struts, and after a few years, the original suspension can wear significantly. By installing new, specially-tuned shocks, bushings and springs, a car can handle better than it did when it was new. Another easy way to improve handling is by adding better brakes. These are widely available in bolt-on form, which allow for upgrading older cars to disc brakes, or adding specially designed brake pads, stronger calipers, and longer, better vented discs.

Turbochargers and superchargers
For those who are serious about improving power, turbochargers that force more air into the combustion chamber can add 50 to 100 more horsepower. It's possible to replace the original turbo with a bigger or more efficient one, or add a turbo where no turbo was offered. Superchargers, another high-performance option, are commonly offered by manufacturers in their specialty high-performance cars and trucks. Most people don't know that the same parts are available for sale to individuals, often offered by the same companies that supply them to the automakers.

For Trucks and 4x4s
Replacing an easily-clogged air filter with a reusable one can save a lot on a truck that sees extreme duty. A wide variety of electric fans and auxiliary coolers allows trucks to pull more and work harder without overheating. For trucks and 4x4s, stronger axles, lower gears and better suspensions are available for models dating all the way back to World War II.

Generally performance parts come in kit form, with instructions and an 800-number to call for advice, so there are a lot of products that can be installed by the average backyard mechanic. That said, most performance upgrades are best handled by a professional installer who has all the right tools, including a lift and service bay and experience with the type of job at hand is recommended.

To locate performance parts for almost any kind of vehicle, and for information on the latest aftermarket performance parts and installers go to www.enjoythedrive.com and www.sema.org, or call the Specialty Equipment Market Association at (909) 396-0289. The Web sites contain the latest parts, and links to professional local installers.

 

Thu, 09/10/2009 - 15:46

Mainstream consumers are discovering the benefits of vehicle customization through an industry-wide consumer awareness program. Articles educating the public on how the industry’s products could give their older car or truck a new look or increase its performance were developed in June. The articles have attracted the media attention throughout the country, resulting in 985 published stories in mainstream newspapers and websites. Notable clips include The Chicago Sun-Times, Southern California’s Orange County Register, Flint Journal in Michigan and the Reading Eagle in Pennsylvania.

See what other publications are saying about the industry.


Read the two most recent consumer awareness articles below:

 

How to give your old car a new look

  Consumer awareness customizing appearance
  Thousands of aftermarket products can change the appearance of a vehicle, whether the goal is to create a one-of-a-kind master piece, or simply to give a vehicle a fresh, new look.

You don't have to buy a new car or truck to give it a new look. Through the use of special products and accessories, drivers can transform the appearance of their vehicles quickly, easily and affordably.

According to the Specialty Equipment Market Association (SEMA), there are literally thousands of specialty parts that can give an older vehicle a completely new appearance. Whether the goal is to create a one-of-a-kind masterpiece, or simply to give a vehicle a fresh, new look, a few simple steps is all it may take.

Start with the interior. There are countless products available to update the inside of a vehicle, including aftermarket control knobs and steering wheels, seat covers, wood grain or carbon fiber instrument panels and dash kits. It's easy and inexpensive to get a new cover for a steering wheel, or you can spend a bit more to replace it entirely with a more sporty or luxurious one. Custom steering wheels come in a variety of shapes and styles, and are available in different materials such as wood, leather or high-tech plastics.

Similarly, seat covers are relatively inexpensive, easy to install and are one of the most dramatic ways to impact the interior. Best of all, they come in thousands of colors and fabric combinations. Like floor mats, seat covers can be ordered with emblems or logos on them, giving consumers the ability to show off their team spirit or school pride.

For those who want a new look for the outside of their car or truck, consider a new grille, taillight surround, bumper, hitch, ground effects kit or other exterior product.

Wheels and tires, both of which are among the most popular vehicle accessories, instantly update the look of a car or truck. Prices, styles and finishes vary greatly, so your options really are unlimited.

If your vehicle is a few years old, you may want to consider modernizing with new mobile electronics. Bluetooth integration, navigation systems, video monitors and DVD players can all be installed in just about any car or truck, regardless of its age.

Don't underestimate the impact that a good cleaning can have as well. Wax and car-care science has progressed to the point that there is a restoring program for almost any type of finish. Car-care companies have even designed power polishing tools that attach to any portable drill, so it takes less elbow-grease than ever to get professional results.

If your paint is damaged beyond hope, automotive paint companies offer a color palette far beyond the bland metallic treatments manufacturers usually use. Another option rapidly becoming popular is vinyl wrap, which looks like paint and applies like vinyl. It comes on rolls in a variety of colors and patterns, and when properly applied, does not damage the original surface. If you decide you want a change later on, simply peel it off and lay on a different wrap. It costs less than a custom paint job and the possibilities are endless.

Installing many types of restyling parts is designed to be simple, and can often be handled by anyone who approaches the job with reasonable care. But for best results, more involved makeovers -- such as those that require paint or bodywork, or replacement of components that have safety-related features, such as seat assemblies -- should be done by professionals who have the tools and experience for that kind of work.

To locate products or professional installers in your area, check www.enjoythedrive.com, a consumer site produced by SEMA. The site contains information about specific automotive specialty equipment and the latest products, as well as information about how to connect with qualified expert installers.

 

Old car or truck? Tricks to boost its performance

  consumer awareness
  Most performance-enhancing aftermarket products can be found under the hood of a vehicle, but they can also come in the form of replacement hoods, body parts and even wheels.

Whether it's because of the economy or simply because today's vehicles are more durable, an increasing number of people of are driving used cars and trucks longer. A recent study from RL Polk found that the average age of both cars and light trucks is at an all-time record high at 9.4 and 7.5 years, respectively.

Those looking to re-energize these rides with a bit more power may want to consider installing a performance-enhancing aftermarket product. Thousands of such products are available to bring new life to a tired car or truck, and many are designed to elevate the car's performance beyond what it was capable of in the first place. Here are just a few ideas:

Bolt-on power
A carefully designed intake system combined with a high-flow air filter can add significant horsepower to any car or truck. Combined with a performance exhaust system, gains can be as high as 25 horsepower or more on some engines. Because these changes offer a good return for relatively small investment, they are among the most common bolt-on upgrades on an older car or truck.

Lighten up
Another easy way to improve performance is to replace heavy original parts with lighter ones. Replacement hoods and body parts made from carbon fiber and other light-weight materials are available for almost any vehicle, as are wheels that weigh less than the ones from the factory.

Handling products
Improving handling is an often-overlooked form of performance. It's rare to find a car that came with high-performance shocks or struts, and after a few years, the original suspension can wear significantly. By installing new, specially-tuned shocks, bushings and springs, a car can handle better than it did when it was new. Another easy way to improve handling is by adding better brakes. These are widely available in bolt-on form, which allow for upgrading older cars to disc brakes, or adding specially designed brake pads, stronger calipers, and longer, better vented discs.

Turbochargers and superchargers
For those who are serious about improving power, turbochargers that force more air into the combustion chamber can add 50 to 100 more horsepower. It's possible to replace the original turbo with a bigger or more efficient one, or add a turbo where no turbo was offered. Superchargers, another high-performance option, are commonly offered by manufacturers in their specialty high-performance cars and trucks. Most people don't know that the same parts are available for sale to individuals, often offered by the same companies that supply them to the automakers.

For Trucks and 4x4s
Replacing an easily-clogged air filter with a reusable one can save a lot on a truck that sees extreme duty. A wide variety of electric fans and auxiliary coolers allows trucks to pull more and work harder without overheating. For trucks and 4x4s, stronger axles, lower gears and better suspensions are available for models dating all the way back to World War II.

Generally performance parts come in kit form, with instructions and an 800-number to call for advice, so there are a lot of products that can be installed by the average backyard mechanic. That said, most performance upgrades are best handled by a professional installer who has all the right tools, including a lift and service bay and experience with the type of job at hand is recommended.

To locate performance parts for almost any kind of vehicle, and for information on the latest aftermarket performance parts and installers go to www.enjoythedrive.com and www.sema.org, or call the Specialty Equipment Market Association at (909) 396-0289. The Web sites contain the latest parts, and links to professional local installers.

 

Thu, 09/10/2009 - 15:46

Mainstream consumers are discovering the benefits of vehicle customization through an industry-wide consumer awareness program. Articles educating the public on how the industry’s products could give their older car or truck a new look or increase its performance were developed in June. The articles have attracted the media attention throughout the country, resulting in 985 published stories in mainstream newspapers and websites. Notable clips include The Chicago Sun-Times, Southern California’s Orange County Register, Flint Journal in Michigan and the Reading Eagle in Pennsylvania.

See what other publications are saying about the industry.


Read the two most recent consumer awareness articles below:

 

How to give your old car a new look

  Consumer awareness customizing appearance
  Thousands of aftermarket products can change the appearance of a vehicle, whether the goal is to create a one-of-a-kind master piece, or simply to give a vehicle a fresh, new look.

You don't have to buy a new car or truck to give it a new look. Through the use of special products and accessories, drivers can transform the appearance of their vehicles quickly, easily and affordably.

According to the Specialty Equipment Market Association (SEMA), there are literally thousands of specialty parts that can give an older vehicle a completely new appearance. Whether the goal is to create a one-of-a-kind masterpiece, or simply to give a vehicle a fresh, new look, a few simple steps is all it may take.

Start with the interior. There are countless products available to update the inside of a vehicle, including aftermarket control knobs and steering wheels, seat covers, wood grain or carbon fiber instrument panels and dash kits. It's easy and inexpensive to get a new cover for a steering wheel, or you can spend a bit more to replace it entirely with a more sporty or luxurious one. Custom steering wheels come in a variety of shapes and styles, and are available in different materials such as wood, leather or high-tech plastics.

Similarly, seat covers are relatively inexpensive, easy to install and are one of the most dramatic ways to impact the interior. Best of all, they come in thousands of colors and fabric combinations. Like floor mats, seat covers can be ordered with emblems or logos on them, giving consumers the ability to show off their team spirit or school pride.

For those who want a new look for the outside of their car or truck, consider a new grille, taillight surround, bumper, hitch, ground effects kit or other exterior product.

Wheels and tires, both of which are among the most popular vehicle accessories, instantly update the look of a car or truck. Prices, styles and finishes vary greatly, so your options really are unlimited.

If your vehicle is a few years old, you may want to consider modernizing with new mobile electronics. Bluetooth integration, navigation systems, video monitors and DVD players can all be installed in just about any car or truck, regardless of its age.

Don't underestimate the impact that a good cleaning can have as well. Wax and car-care science has progressed to the point that there is a restoring program for almost any type of finish. Car-care companies have even designed power polishing tools that attach to any portable drill, so it takes less elbow-grease than ever to get professional results.

If your paint is damaged beyond hope, automotive paint companies offer a color palette far beyond the bland metallic treatments manufacturers usually use. Another option rapidly becoming popular is vinyl wrap, which looks like paint and applies like vinyl. It comes on rolls in a variety of colors and patterns, and when properly applied, does not damage the original surface. If you decide you want a change later on, simply peel it off and lay on a different wrap. It costs less than a custom paint job and the possibilities are endless.

Installing many types of restyling parts is designed to be simple, and can often be handled by anyone who approaches the job with reasonable care. But for best results, more involved makeovers -- such as those that require paint or bodywork, or replacement of components that have safety-related features, such as seat assemblies -- should be done by professionals who have the tools and experience for that kind of work.

To locate products or professional installers in your area, check www.enjoythedrive.com, a consumer site produced by SEMA. The site contains information about specific automotive specialty equipment and the latest products, as well as information about how to connect with qualified expert installers.

 

Old car or truck? Tricks to boost its performance

  consumer awareness
  Most performance-enhancing aftermarket products can be found under the hood of a vehicle, but they can also come in the form of replacement hoods, body parts and even wheels.

Whether it's because of the economy or simply because today's vehicles are more durable, an increasing number of people of are driving used cars and trucks longer. A recent study from RL Polk found that the average age of both cars and light trucks is at an all-time record high at 9.4 and 7.5 years, respectively.

Those looking to re-energize these rides with a bit more power may want to consider installing a performance-enhancing aftermarket product. Thousands of such products are available to bring new life to a tired car or truck, and many are designed to elevate the car's performance beyond what it was capable of in the first place. Here are just a few ideas:

Bolt-on power
A carefully designed intake system combined with a high-flow air filter can add significant horsepower to any car or truck. Combined with a performance exhaust system, gains can be as high as 25 horsepower or more on some engines. Because these changes offer a good return for relatively small investment, they are among the most common bolt-on upgrades on an older car or truck.

Lighten up
Another easy way to improve performance is to replace heavy original parts with lighter ones. Replacement hoods and body parts made from carbon fiber and other light-weight materials are available for almost any vehicle, as are wheels that weigh less than the ones from the factory.

Handling products
Improving handling is an often-overlooked form of performance. It's rare to find a car that came with high-performance shocks or struts, and after a few years, the original suspension can wear significantly. By installing new, specially-tuned shocks, bushings and springs, a car can handle better than it did when it was new. Another easy way to improve handling is by adding better brakes. These are widely available in bolt-on form, which allow for upgrading older cars to disc brakes, or adding specially designed brake pads, stronger calipers, and longer, better vented discs.

Turbochargers and superchargers
For those who are serious about improving power, turbochargers that force more air into the combustion chamber can add 50 to 100 more horsepower. It's possible to replace the original turbo with a bigger or more efficient one, or add a turbo where no turbo was offered. Superchargers, another high-performance option, are commonly offered by manufacturers in their specialty high-performance cars and trucks. Most people don't know that the same parts are available for sale to individuals, often offered by the same companies that supply them to the automakers.

For Trucks and 4x4s
Replacing an easily-clogged air filter with a reusable one can save a lot on a truck that sees extreme duty. A wide variety of electric fans and auxiliary coolers allows trucks to pull more and work harder without overheating. For trucks and 4x4s, stronger axles, lower gears and better suspensions are available for models dating all the way back to World War II.

Generally performance parts come in kit form, with instructions and an 800-number to call for advice, so there are a lot of products that can be installed by the average backyard mechanic. That said, most performance upgrades are best handled by a professional installer who has all the right tools, including a lift and service bay and experience with the type of job at hand is recommended.

To locate performance parts for almost any kind of vehicle, and for information on the latest aftermarket performance parts and installers go to www.enjoythedrive.com and www.sema.org, or call the Specialty Equipment Market Association at (909) 396-0289. The Web sites contain the latest parts, and links to professional local installers.

 

Thu, 09/10/2009 - 15:46

Mainstream consumers are discovering the benefits of vehicle customization through an industry-wide consumer awareness program. Articles educating the public on how the industry’s products could give their older car or truck a new look or increase its performance were developed in June. The articles have attracted the media attention throughout the country, resulting in 985 published stories in mainstream newspapers and websites. Notable clips include The Chicago Sun-Times, Southern California’s Orange County Register, Flint Journal in Michigan and the Reading Eagle in Pennsylvania.

See what other publications are saying about the industry.


Read the two most recent consumer awareness articles below:

 

How to give your old car a new look

  Consumer awareness customizing appearance
  Thousands of aftermarket products can change the appearance of a vehicle, whether the goal is to create a one-of-a-kind master piece, or simply to give a vehicle a fresh, new look.

You don't have to buy a new car or truck to give it a new look. Through the use of special products and accessories, drivers can transform the appearance of their vehicles quickly, easily and affordably.

According to the Specialty Equipment Market Association (SEMA), there are literally thousands of specialty parts that can give an older vehicle a completely new appearance. Whether the goal is to create a one-of-a-kind masterpiece, or simply to give a vehicle a fresh, new look, a few simple steps is all it may take.

Start with the interior. There are countless products available to update the inside of a vehicle, including aftermarket control knobs and steering wheels, seat covers, wood grain or carbon fiber instrument panels and dash kits. It's easy and inexpensive to get a new cover for a steering wheel, or you can spend a bit more to replace it entirely with a more sporty or luxurious one. Custom steering wheels come in a variety of shapes and styles, and are available in different materials such as wood, leather or high-tech plastics.

Similarly, seat covers are relatively inexpensive, easy to install and are one of the most dramatic ways to impact the interior. Best of all, they come in thousands of colors and fabric combinations. Like floor mats, seat covers can be ordered with emblems or logos on them, giving consumers the ability to show off their team spirit or school pride.

For those who want a new look for the outside of their car or truck, consider a new grille, taillight surround, bumper, hitch, ground effects kit or other exterior product.

Wheels and tires, both of which are among the most popular vehicle accessories, instantly update the look of a car or truck. Prices, styles and finishes vary greatly, so your options really are unlimited.

If your vehicle is a few years old, you may want to consider modernizing with new mobile electronics. Bluetooth integration, navigation systems, video monitors and DVD players can all be installed in just about any car or truck, regardless of its age.

Don't underestimate the impact that a good cleaning can have as well. Wax and car-care science has progressed to the point that there is a restoring program for almost any type of finish. Car-care companies have even designed power polishing tools that attach to any portable drill, so it takes less elbow-grease than ever to get professional results.

If your paint is damaged beyond hope, automotive paint companies offer a color palette far beyond the bland metallic treatments manufacturers usually use. Another option rapidly becoming popular is vinyl wrap, which looks like paint and applies like vinyl. It comes on rolls in a variety of colors and patterns, and when properly applied, does not damage the original surface. If you decide you want a change later on, simply peel it off and lay on a different wrap. It costs less than a custom paint job and the possibilities are endless.

Installing many types of restyling parts is designed to be simple, and can often be handled by anyone who approaches the job with reasonable care. But for best results, more involved makeovers -- such as those that require paint or bodywork, or replacement of components that have safety-related features, such as seat assemblies -- should be done by professionals who have the tools and experience for that kind of work.

To locate products or professional installers in your area, check www.enjoythedrive.com, a consumer site produced by SEMA. The site contains information about specific automotive specialty equipment and the latest products, as well as information about how to connect with qualified expert installers.

 

Old car or truck? Tricks to boost its performance

  consumer awareness
  Most performance-enhancing aftermarket products can be found under the hood of a vehicle, but they can also come in the form of replacement hoods, body parts and even wheels.

Whether it's because of the economy or simply because today's vehicles are more durable, an increasing number of people of are driving used cars and trucks longer. A recent study from RL Polk found that the average age of both cars and light trucks is at an all-time record high at 9.4 and 7.5 years, respectively.

Those looking to re-energize these rides with a bit more power may want to consider installing a performance-enhancing aftermarket product. Thousands of such products are available to bring new life to a tired car or truck, and many are designed to elevate the car's performance beyond what it was capable of in the first place. Here are just a few ideas:

Bolt-on power
A carefully designed intake system combined with a high-flow air filter can add significant horsepower to any car or truck. Combined with a performance exhaust system, gains can be as high as 25 horsepower or more on some engines. Because these changes offer a good return for relatively small investment, they are among the most common bolt-on upgrades on an older car or truck.

Lighten up
Another easy way to improve performance is to replace heavy original parts with lighter ones. Replacement hoods and body parts made from carbon fiber and other light-weight materials are available for almost any vehicle, as are wheels that weigh less than the ones from the factory.

Handling products
Improving handling is an often-overlooked form of performance. It's rare to find a car that came with high-performance shocks or struts, and after a few years, the original suspension can wear significantly. By installing new, specially-tuned shocks, bushings and springs, a car can handle better than it did when it was new. Another easy way to improve handling is by adding better brakes. These are widely available in bolt-on form, which allow for upgrading older cars to disc brakes, or adding specially designed brake pads, stronger calipers, and longer, better vented discs.

Turbochargers and superchargers
For those who are serious about improving power, turbochargers that force more air into the combustion chamber can add 50 to 100 more horsepower. It's possible to replace the original turbo with a bigger or more efficient one, or add a turbo where no turbo was offered. Superchargers, another high-performance option, are commonly offered by manufacturers in their specialty high-performance cars and trucks. Most people don't know that the same parts are available for sale to individuals, often offered by the same companies that supply them to the automakers.

For Trucks and 4x4s
Replacing an easily-clogged air filter with a reusable one can save a lot on a truck that sees extreme duty. A wide variety of electric fans and auxiliary coolers allows trucks to pull more and work harder without overheating. For trucks and 4x4s, stronger axles, lower gears and better suspensions are available for models dating all the way back to World War II.

Generally performance parts come in kit form, with instructions and an 800-number to call for advice, so there are a lot of products that can be installed by the average backyard mechanic. That said, most performance upgrades are best handled by a professional installer who has all the right tools, including a lift and service bay and experience with the type of job at hand is recommended.

To locate performance parts for almost any kind of vehicle, and for information on the latest aftermarket performance parts and installers go to www.enjoythedrive.com and www.sema.org, or call the Specialty Equipment Market Association at (909) 396-0289. The Web sites contain the latest parts, and links to professional local installers.