Exhibitors of the 2021 SEMA Show are invited to expand their reach, product exposure and Show-floor presence by offering products to builders through the Products for Project-Vehicle Builders list. The list connects manufacturers with builders looking to create or complete a vehicle project.
The list, which will be updated in SEMA eNews, features product offers and contact information provided by confirmed SEMA Show exhibitors. Builders interested in obtaining a product use the information to contact exhibitors directly. With each project vehicle required to be supported by a current 2021 SEMA Show exhibitor, all product-placement decisions, negotiations and agreements are the responsibility of the exhibiting manufacturer and the builder.
The list is open to exhibitors of the 2021 SEMA Show only. To be included in the list, complete the form.
Exhibitors: Each submission will appear on a first-come, first-served basis. As participation increases, all submissions will also be archived on www.SEMAShow.com.
Note: For verification purposes, the Project-Vehicle Builders form must be used to participate in the program; email submissions will not be included in the list. Participation in the list does not guarantee product or vehicle placement at the 2021 SEMA Show.
It’s been two years since the sights of the parade of custom vehicles from behind the walls of the trade-only SEMA Show; Formula DRIFT competitors narrowly missing the cement drift box barriers; flames shooting from the chrome headers of vintage dragsters; the smells of nitrous and burning rubber; and the sounds of squealing tires, high-revving engines, the cheering crowd and rocking bands.
SEMA Ignited, the official SEMA Show after-party, is back in-person and in Las Vegas. This year the event will take place at the new LVCC West Hall parking lot.
Credentialed 2021 SEMA Show attendees can access the event for free with their badge. Enthusiasts can access the event by purchasing one of two ticket types—a previously offered SEMA General Admission Ticket or the all-new SEMA Friday Experience that gives the ticket holder Friday access to the SEMA Show and to SEMA Ignited.
SEMA Ignited General Admission Ticket
View hundreds of cars and trucks as they parade out of the Las Vegas Convention Center, drifting by Formula DRIFT, food, music and much more.
What You Get: Includes entry to SEMA Ignited, Friday, November 5, from 3:00 p.m.–10:00 p.m.
Price: $20 if purchased online or at the SEMA Ignited Ticket Office on Friday, November 5.
SEMA Friday Experience Ticket
For the first time ever, SEMA is offering a limited number of enthusiasts entry into the trade-only SEMA Show through the purchase of the SEMA Friday Experience ticket. The SEMA Show offers an attendee experience like no other trade show on the planet. It’s the best place to see the newest automotive performance products and to discover the latest product and vehicle trends.
What You Get: Includes Friday entry into the SEMA Show from 9:00 a.m.–4:00 p.m. and SEMA Ignited from 3:00 p.m.–10:00 p.m. on Friday, November 5.
Important Restrictions: Each person must pick up their own ticket. You may not send anyone else in your place. NO EXCEPTIONS. Please be prepared to show a valid government-issued photo ID when picking up your ticket. The name on your photo ID must match the name on this confirmation. No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services on-site. Use of a school-issued ID to prove age is not acceptable unless it provides a date of birth. Tickets CANNOT be reproduced, transferred or resold. No day of purchases will be permitted.
Price: $90. No on-site ticket purchases will be permitted.
Although the deadline has passed for the additional new product $75 entry fee, it’s not too late to enter a product(s) in the New Products Showcase—the No. 1 reason buyers attend the SEMA Show. The first product is always free; however, additional products are now $150 per product category.
Nearly 60% of SEMA Show buyers head to the Show with a list (plan) of the exhibitors they need to connect with. The first stop for most of these buyers will be the SEMA Show New Products Showcase, a modern museum of new products that are available to customers now, or making their market debut at the Show. This year, the Showcase will be located in one continuous space of 30,000 sq. ft. in the Upper South Hall, and all scanning can be done using the SEMA Show app.
Exhibitors are encouraged to take advantage of the this opportunity to enter at least one product in the Showcase. Not only does the Showcase provide exhibitors with an additional avenue to reach new buyers away from their booth displays, products that meet the new product criteria may qualify to receive additional benefits, including eligibility for a SEMA Show New Product Award.
The best part: the first product you enter is free!
In addition to the inherent benefits of entering the Showcase, each product will be photographed by SEMA's team of professional photographers, and the images will be featured in SEMA News and at www.SEMAphotos.com. They will also be promoted to the media and available to buyers at the Show.
Entry Fees:
The first product entered in one category in the New Products Showcase is FREE!
Additional $150 per product category.
Entries submitted on-site will be accepted on a space availability basis.
For more information on New Products Showcase display guidelines, visit www.SEMAShow.com/esm.
The 2021 SEMA Show is about three weeks away. Here’s a rundown of key deadlines for several booth services, as well as checklists to keep you on track and on budget.
The Deadlines Checklist provides a breakdown of all of the deadlines for booth orders, rentals, booth vehicle applications, celebrity appearance notifications and much more.
The budget checklist form allows you to keep track of all your costs and ensures that you are adequately prepared for your experience at the SEMA Show.
SEMA eNews highlights SEMA-member companies’ websites weekly through the Hot Links to Cool Sites section. SEMA members: To be included in Hot Links to Cool Sites, email your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the email.
Are you hunting for a new job? The SEMA Career Center has a comprehensive listing of automotive-related job openings around the country. Here are some of the latest jobs posted to the website.
Director of R&D Texas Speed is hiring a director of R&D to oversee all aspects of product development. This individual will lead the charge on the identification of new business opportunities, oversight of in-house design work and assessment and management of strategic partners. This position will also be responsible for the maintenance, support and continuous improvement of existing product lines across the catalog. The ideal candidate will be an automotive enthusiast with an engineering background and a passion for modern domestic musclecars. A great blend of engineering savvy, creativity and business acumen, coupled with strong leadership characteristics and excellent verbal and written communication skills will facilitate the candidate’s success in this role. This individual should have a proven ability to work in a fast-paced, high-accountability team environment and successfully resolve problems with a positive and upbeat attitude. This position reports to the President of TSP at the company’s Georgetown, Texas, facility.
High-Performance Engine Assembler Group-A Engineering is hiring a high-performance engine assembler. The qualified candidate will understand internal-combustion engine principles and fuel-injection systems; have familiarity with engine teardown, cleaning, inspection and rebuilding engines; verify functioning and conformance to specifications; install piping, fixtures or wiring and electrical components to form assemblies or sub-assemblies; and read and interpret schematics, blueprints and drawings. A minimum 3–5 years’ high-performance engine-building experience is required.
Audience Development Specialist RTM Studios is hiring an audience development specialistresponsible for not only engaging the existing Powernation audience, but also creating the next generation of lifelong fans. This position will help highlight the expert knowledge of Powernation and inspire viewers to start their own project. Candidates must have strong writing and grammar skills with attention to detail, have the ability to write with an authoritative voice on the automotive industry and car culture and have experience writing SEO-targeted copy and creating content that can easily be shared on social media.
The return of the 2021 SEMA Show will introduce attendees
to exhibitors showcasing two years’ worth of new products
and innovations developed since the last trade event. With so
much to experience, attendees will want to hit the Show floor
with a solid game plan.
The final countdown to the 2021 SEMA Show has begun, and expectations couldn’t be higher. With the last live Show having taken place a full two years ago, the aftermarket is roaring back to do business November 2–5 in a greatly expanded Las Vegas Convention Center (LVCC). If you’re a Show attendee, there will be much to see and experience that’s entirely new, updated or enhanced in some way, and while getting lost in all the booths, demonstrations and automotive eye candy might be fun, you don’t want to lose your business focus.
“As an attendee or buyer, your goal is obviously going to be maximizing your return on investment, especially after the many transformations our industry experienced since the last live SEMA Show,” said SEMA Vice President of Events Tom Gattuso. “Exhibitors and attendees alike have made a substantial commitment to our 2021 Show, and we’re 100% committed to their success. We’re on track to deliver an exciting, forward-looking Show that will reconnect the industry. If you’re an attendee, efficiently allocating your time and energy at the Show—and leveraging many of the special features we’ve created to help enhance business—can pay dividends in 2022 and beyond.”
With that in mind, the following are some proven attendee strategies for staying on track to get the most from the trade event (while still maintaining the fun factor).
The Las Vegas Convention Center’s new West Hall has allowed
the 2021 Show to spread its footprint and realign Show
sections for improved traffic flow. Be sure to consult Show
guides and the SEMA Show app ahead of time in mapping your
itinerary.
1. Arrive With a Game Plan
Not surprisingly, SEMA Show surveys continually confirm that the most successful buyers are those who arrive at the Show with a game plan. Perhaps the single best step you can take right now is to download the 2021 SEMA Show mobile app.
Although the SEMA Show floor is organized by category and numbered to improve navigation, the app contains detailed exhibitor information, interactive floorplans, daily event information, updates and news—all accessible from your mobile device. In addition, it features a scanning function that allows attendees to capture product and exhibitor information from feature vehicles on display as well as from the New Products Showcase. Show organizers like to say that the app “puts the entire SEMA Show in your pocket,” and it’s available as a free download from your mobile device’s native app store or by logging on to www.SEMAShow.com/app.
You can also get a jump on Show Week by reviewing the Show website
(www.SEMAShow.com) and various SEMA publications, including SEMA eNews, SEMA News and Show Preview magazines. The publications can be especially valuable in highlighting the latest market research and industry trends you’ll want to explore more deeply at the Show.
“The SEMA Show app and SEMA publications are specifically designed to assist with planning before the Show and help with your Show itinerary while you are there,” Gattuso said. “Many of those resources also live past the Show in some form, because an important part of every Show plan is a good post-Show follow-up strategy and analysis.”
In building your Show game plan, you’ll first want to consider what your current customer base looks like and expects in the way of products and services. Next, you’ll want to evaluate your business and its strengths along with the ways you’d like to improve or expand it.
After that, the key is to identify the Show sections and features that not only reflect your current business interests but also potential growth areas. Then, using those resources in combination with the SEMA Show online floorplan
(www.SEMAShow.com/floorplan) or app, map out a rough itinerary of the exhibitors and features you most want to visit once on-site.
With new construction taking place throughout Las Vegas,
transportation to and from the Show is a key consideration.
Fortunately, their are numerous and convenient options,
including the Las Vegas monorail.
2. Choose Your Transportation Options Ahead of Time
Las Vegas is a bustling city, with exciting new building projects cropping up constantly. That can impact travel times to and from the convention center, but there are many ways to make your commute a breeze. Again, it just takes a little advanced planning.
First there’s the Monorail, which stops right in front of the LVCC. Trams run from seven stations serving the Las Vegas Strip every four to eight minutes throughout the day. Run times start as early as 6:00 a.m. and continue until 2:00 a.m. on Show days (3:00 a.m. on Friday). Allow ample time to board during peak hours.
Another option is the free shuttle bus service available each Show day from most major hotels. The buses run every 20–30 min. to and from partner hotels.
In addition, taxi and ride-sharing services also operate from three designated transportation hubs where taxis and services such as Uber and Lyft can drop off and pick up quickly and easily.
Finally, registered buyers (retailers, warehouse distributors and jobbers) who are SEMA members can also utilize the express taxi lines from the LVCC on Tuesday through Thursday, 2:00 p.m.–5:00 p.m., and Friday, 2:00 p.m.–4:00 p.m. (For details regarding the express taxi lines for member buyers, visit Member Central upstairs in the LVCC Grand Lobby.)
Note that parking for personal vehicles is limited due to ongoing LVCC expansion, making the above transportation choices even more attractive. After all, your goal is to spend your valuable time at the Show, not in traffic.
For complete details about all of the above, including timetables, hubs and stops, see p. 276 of this issue or visit www.SEMAShow.com as well as the SEMA Show app.
3. Attend Tuesday Morning’s New Products Awards Breakfast
Since finding new products is a high priority for buyers, you won’t want to miss the SEMA Show’s annual New Products Awards Breakfast, which takes place Tuesday, November 2, from 7:30 a.m.-9:00 a.m. in the Westgate Las Vegas Casino & Hotel’s Paradise Event Center. The breakfast features awards for outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the Show.
Products are judged in 16 award categories, and each category recognizes one winner and two runners-up. That makes it a unique opportunity for trendspotting and surveying all the top innovations across a broad range of industry segments. It’s also a great opportunity for networking (see below) and an ideal way to get a jump on the Show as it kicks off the industry’s most important week of business.
4. Explore the New Products Showcase
This year, the New Products Showcase is moving to the Upper South Hall, booth #31255. Experienced attendees know that this is a must-see Show feature, and many make it their very first stop on opening day. The showcase puts thousands of new products on display each year from manufacturers representing every industry segment. Occupying 30,000 sq. ft. of exhibition space for 2021, it’s not only a window into what we can expect in the year ahead but also a look at the accumulated innovation that has taken place over the past two years while the SEMA Show was on hiatus.
The New Products Showcase helps buyers focus their efforts on the companies they want to see to appeal to consumers and keep inventories fresh. Likewise, media attendees get a glimpse of the latest trends emerging from the specialty-equipment realm. Additionally, complimentary on-site scanning tools enable communications between buyers and exhibiting companies to generate leads and drive future sales. Attendees can also use the provided information to build their week’s itinerary using the SEMA Show app.
5. Leave Plenty of Time to Investigate the Show Floor
With your game plan in hand, it’s time to hit the Show floor. Seek out your priority exhibitors for meaningful conversations about their new products and visions for 2022 and beyond, but also carve out plenty of time to simply walk the Show without a specific agenda.
“View it as a serendipitous exploration of what’s happening in the industry,” Gattuso said. “You’ll likely find new companies that you didn’t know of before, with products or services that can help your business evolve.”
To that end, the Show also presents numerous features and demonstrations geared toward a variety of industry trends and interests. For 2021, make sure to include the following on your must-see list:
Feature Vehicle Displays (Various Locations)
The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars and trucks to powersports. Much more than rolling works of art, the vehicles offer an in-person look at real-life applications of the aftermarket’s latest and most impressive products. Located throughout the LVCC, the displays connect with Showgoers as an extension to the exhibit booths of the product creators.
The Chip Foose Experience (North Hall, Booth #10900)
For the first time ever, SEMA Show attendees can experience Chip Foose’s many one-of-a-kind automotive designs and renderings presented all in one place. In fact, 60 of his most famous designs and sketches featuring 20 of his most famous builds will be on display, including Ridler Winners and “Overhaulin’” builds. Foose will also demonstrate a live drawing/design on the stage—with projection onto big screens—creating a new set of custom wheels. You’ll then be able to observe the Wheel Pros team employ a CNC machine to cut out Foose’s custom wheel design live in the Wheel Pros Garage.
SEMA Electrified (North Hall, Booth #12475)
As a trade association, SEMA looks down the road for emerging trends in performance and hot rodding, and it views vehicle electrification as a modern-day expression of those enthusiast pursuits. SEMA Electrified is designed to showcase where this growing electrified vehicle (EV) segment might take us in the next five years and into the future. Attendees will see some incredible custom EV conversions and the parts, products and surprising technologies that are currently driving the market.
SEMA Overland Experience (West Hall, Booth #62234 and #55271)
Buyers at the 2021 SEMA Show will discover products and vehicles specifically dedicated to overlanding in the all-new SEMA Overland Experience area. Moving to the West Hall, the special exhibit will include dozens of customized vehicles with fully popped-out tents, sunshades outfitted for survival, and portable kitchen systems—all displayed courtesy of exhibitors supporting the growing overlanding market. With many similarities and crossovers to off-roading, overlanding has strong roots in Australia, South Africa and certain parts of South America, and it has taken off in the United States during the past decade.
The Boring Company Tunnel
Traversing the entire 2021 SEMA Show will be quicker and easier than ever thanks to Elon Musk’s new Boring Company Tunnel. The recently completed project actually consists of two parallel tunnels 40 ft. below the LVCC. Dubbed the Convention Center Loop, the free system features three stations and a fleet of Teslas to run the 4,475-ft. distance between the South Hall and the new West Hall. It can whisk 4,400 attendees per hour across the 200-acre LVCC campus in under 2 min. (On foot, the walk would take half an hour.)
6. Recharge Your Enthusiasm With the Show’s Outdoor Activities
With an expanded LVCC floorplan, the 2021 SEMA Show is now able to stretch out, greatly expanding breathing room and improving traffic flow. In the process, the Show’s outdoor features will get even more shine. Designed to demonstrate industry products in action, the features reflect the industry’s passion and excitement (plus yet more feature vehicles loaded with industry products to see). Getting outside can be a powerful reminder of what draws you to this industry in the first place. Key stops include:
Hoonigan (Silver Lot 3, Booth #84050)
A hit with Showgoers when they debuted at the 2018 SEMA Show, the Hoonigan gang returns for 2021 with an exhibition that transforms the Silver Lot into a faithful recreation of Hoonigan’s iconic Compton “Burnyard.” The outdoor exhibit will encompass celebrity influencers from the automotive realm and beyond as well as the brand’s signature antics, consisting of burnouts, donuts, wall taps, massive hucks and more. After the SEMA Show, attendees can also re-experience all the action on Hoonigan’s YouTube channel through an hour-long special.
Ford Out Front (Silver Lot)
Visit Ford Out Front to see customization and capability. Located in front of the Central Hall, Ford Out Front provides SEMA attendees the opportunity to experience the power and performance of Ford vehicles by taking a ride with a professional driver. Whether you like to burn rubber or hear the call of the wild, the vehicles at Ford Out Front put on quite a show. Make sure you stop by the Ford Performance Parts trailer to see what’s new in parts and accessories. Don’t miss the action-packed drifting by SEMA’s ultimate fun-haver, Vaughn Gittin Jr., and stay to watch the newest addition to Ford Out Front, the Bronco family.
7. Take Advantage of Networking Events
Trade shows are all about forging business connections. In addition to connecting you with exhibitors on the Show floor, the SEMA Show also affords networking opportunities to further the interpersonal connections that can enrich you and your business.
Throughout Show Week, SEMA councils and networks will host numerous activities in and out of the LVCC. These especially offer a once-a-year chance to link up with like-minded professionals, celebrate the achievements of industry leaders, expand knowledge, and explore ways to get involved in year-round SEMA activities. (For further information about SEMA council and network activities, consult the SEMA Show Pocket Guide and/or the Show app, or visit SEMA Central.) Two of the Show’s biggest networking opportunities are:
The International Happy Hour (Wednesday, November 3, 5:00 p.m.–6:30 p.m., LVCC West Hall, Room W233)
The International Happy Hour is the SEMA Show’s largest annual international specialty-equipment trade gathering. Attendees can join the event, have a drink on SEMA, and meet top international buyers and a panel of distinguished international journalists who serve as SEMA Global Media Award judges.
The SEMA Industry Awards Banquet (Thursday, November 4, 6:00 p.m.–11:00 p.m., Westgate Garden Patio and Paradise Event Center)
The SEMA Industry Awards Banquet is the automotive specialty-equipment market’s premier awards ceremony, where industry excellence and achievements are celebrated. Held annually, the event is the industry’s single largest gala, attended by more than 2,500 automotive icons, professionals, supporters and celebrities.
This year’s event will feature a networking cocktail hour, dinner and special entertainment, including the finale of the SEMA Launch Pad competition. The program also includes the announcement of the SEMA Person of the Year, Manufacturer of the Year, WD of the Year, Rep Agency of the Year, Gen-III Innovator of the Year and tributes to this year’s SEMA Hall of Fame inductees: Jessi Combs, Rick Love, Bob Moore and Carl Schiefer.
SEMA Show Education seminars connect attendees with
industry icons and leading experts across a broad range of
industry and business topics. The track schedule allows
participants to expand their knowledge and still spend plenty
of quality time on the Show floor.
8. Advance Your Professional Education
Featuring industry icons, celebrities and top subject-matter experts, the SEMA Show Education Program makes it easy for you to take advantage of learning opportunities and still have time to see new products and connect on the Show floor. Sessions begin on November 1, the day before the SEMA Show officially opens, and include offerings through Friday, November 5.
“Over the past year, SEMA turned to virtual education to provide members and the industry with world-class learning opportunities, and now we’re excited to build on that program again to deliver a newly expanded in-person experience at the 2021 SEMA Show,” said Gary Vigil, SEMA senior manager of professional development.
In fact, SEMA and its partners—the Society of Collision Repair Specialists, the Inter-Industry Conference on Auto Collision Repair, and the Tire Industry Association—are set to deliver their most comprehensive and relevant education program ever, homing in on subject matter that excites passion and that the aftermarket industry cares about. This year’s topic list includes seminars on automotive electronics, aftermarket updates and future trends, digital marketing, legal and regulatory issues, small-business strategies, vehicle electrification, and emerging vehicle technologies.
Especially new for 2021 is a leadership track sponsored by the world-renowned Dale Carnegie Program. There will also be a fresh batch of Brew Talks, a “Builders Talk Business” panel, and a CEO series. For details about Show education, consult the SEMA Show Pocket Guide, the Show app, or visit www.SEMAShow.com/education for quick and easy registration.
9. Keep at It Through Friday
Years ago, Friday was considered a “wind-down” day at the SEMA Show, but that’s not the case nowadays. Business continues to get done on the Show floor right up to the event’s closing at 4:00 p.m. Show features and demonstrations also continue at full speed, making Friday an excellent day to catch up on activities you may have missed earlier in the week. In addition, two special post-Show events make staying at it through Friday especially worthwhile:
The SEMA Cruise (Silver Drive)
Vehicles from the 2021 SEMA Show begin parading out of the Convention Center at Show close—4:00 p.m., November 5—to the delight of thousands of fans in grandstands along the route. Each year an impressive contingent of vehicles takes part in the Cruise, which for 2021 winds its way toward the West Hall parking lot and SEMA Ignited, the Show’s official after-party. Open to the public, the festivities include prize giveaways and entertainment. For attendees and crowds alike, the Cruise has become one of the Show’s most anticipated events and a perfect place to see how the industry resonates with enthusiast consumers.
SEMA Ignited (West Hall Parking Lot)
The 2021 SEMA Show culminates at SEMA Ignited, the official after-party that gets hopping immediately after the Show ends. The event takes place in the LVCC West Hall Parking Lot—just a short walk away—and is free to all credentialed Show attendees.
Introduced in 2014, the annual event is also open to the general public, giving consumers the chance to glimpse some of the vehicles and excitement from the world-famous, trade-only SEMA Show. The party is a great way for Showgoers to unwind from the week while enjoying a night of food, entertainment, drifting demonstrations and more. Gates open at 3:00 p.m., and your SEMA Show badge serves as your free ticket. For more information, visit www.SEMAignited.com.
10. Top It All Off With a Post-Show Follow-Up Plan
As much as pre-event planning and execution are crucial for a successful SEMA Show, so is a post-event follow-up strategy. You’ll likely return home with a host of leads that you’ll want to pursue immediately.
“The weeks directly after the Show are a crucial period to speak with the exhibitors you met,” Gattuso observed.
If you utilized the SEMA Show app, you’ll be able to retrieve your leads as well as any vehicle, company and product information you scanned throughout the Show. Plan to reconnect with your leads as soon as possible as well as over the next six months, 12 months and three years. Make it an ongoing dialogue. In the end, those continued industry connections are what the Show is all about.
Get the Official Updates
Note that www.SEMAShow.com, SEMA eNews and www.sema.org are the official and trusted sources for SEMA Show news and announcements. Please consult SEMA websites for the most up-to-date and accurate Show information.
Plan Now to Attend the Show
If you haven’t yet registered to attend the 2021 SEMA Show, taking place Tuesday–Friday, November 2–5, there’s still time. Visit www.SEMAShow.com/attendee to register.
The Show’s a Go! Health and Safety Measures for 2021
SEMA is 100% committed to holding the 2021 SEMA Show to present two years’ worth of specialty product innovations, vehicle trends and industry-leading education. As always, attendee health and safety will be a priority. Here are some things to know:
SEMA Will Follow State and Local Requirements: The COVID-19 landscape and state and local requirements are changing week to week. With this rapid pace of change, SEMA will stay on top of the specific measures that will be required right up to and throughout Show Week.
The SEMA Show Is Hosted in a Clean Facility: The LVCC has been awarded the Global Biorisk Advisory Council (GBAC) STAR certification, which demonstrates the highest standards for daily cleaning, air filtration and sanitization. It is the gold standard for safe facilities and includes:
Deep cleaning the campus prior to the Show.
Implementing enhanced sanitation with a focus on high-touch areas such as door handles, escalator handrails and seating areas.
Utilizing electrostatic sprayers containing approved disinfectant on high-touch surfaces during off-peak hours.
Adding UV lights to disinfect select areas.
Sanitizing restrooms on an hourly basis.
Increasing back-of-house cleaning frequency.
Sanitizing all audio-visual equipment between uses.
Increasing frequency of waste removal.
The LVCC Maintains Clean Air: The LVCC has invested in HVAC upgrades to allow for greater ventilation. Filters have a quality rating of MERV 14, which is the same as a hospital-grade filtration system. The frequency of the filter changes and the outdoor air exchange rate have both been increased.
There Are Provisions for Clean Hands: Keeping hands clean helps prevent the spread of germs, such as COVID-19. Hand-sanitizer stations will be placed in all public spaces, meeting room corridors, Show floor areas and food and beverage areas. Participants are encouraged to regularly wash and disinfect their hands.
The 2021 Show Floor Is 25% Bigger: With the additional 600,000 sq. ft. of West Hall exhibit space, the overall SEMA Show floorplan has grown, providing more room to spread out.
Select aisles have been widened for enhanced attendee flow.
Show navigation is improved, allowing for optimal placement of new and returning event features.
More meeting rooms are available than ever before to privately conduct important business conversations.
30% of the SEMA Show takes place outdoors.
AAPEX Requirements Differ From the SEMA Show: While the SEMA Show and AAPEX are held in tandem, AAPEX requirements apply only to the AAPEX event and not to the SEMA Show.
As of press time, the co-owners of AAPEX—the Auto Care Association and the Automotive Aftermarket Suppliers Association—announced that they will require proof of a COVID-19 vaccination or a negative COVID PCR test be administered prior to arrival in order to attend their 2021 event at the Sands Expo Center.
AAPEX co-owners are also evaluating the potential for on-site testing for those unable to be vaccinated or to obtain a negative PCR test prior to the show. These measures will be administered through a third-party verification platform and on-site screening. Additionally, while subject to change, as of July 30, Nevada was requiring masks for all indoor events in Las Vegas. AAPEX will announce more details as they become available.
As noted above, the SEMA Show takes place at the LVCC, a separate location recently awarded the GBAC Star Facility Accreditation in recognition of superior health and safety measures. In addition, SEMA is implementing its own measures in keeping with state and local guidelines.
The early registration discount for the 2021 SEMA Show has passed. The price is now $90, and domestic attendees can pick up their badges on-site.
The Las Vegas Convention Center’s (LVCC) halls are nearly full of exhibits, but booth space is still being reserved, and more exhibitors are expected to secure space until the Show opens on November 2.
Attendees planning on joining the industry at the 2021 SEMA Show can see who's exhibiting and where through the updated floorplan. If you have not yet registered for the SEMA Show, taking place Tuesday-Friday, November 2-5, visit www.SEMAShow.com/attendee to register.
For 2021, the Show will include exhibit space in the LVCC’s newly constructed West Hall, a 1.4-million-sq.-ft. facility completed in January. The new facility includes exhibitors from the Restyling & Car Care Accessories, Powersports & Utility Vehicles, and Truck, SUV & Off-Road sections.
Earlier in June, the visitors of the World of Concrete convention were the first to use the new hall, and the event marked the first large-scale convention and tradeshow to be held in Las Vegas in 15 months.
In addition to the new hall, the newly constructed Loop—a high-speed, people-mover system that runs 40 ft. under the LVCC—will transport visitors between South, Central and West Halls. The World of Concrete successfully used the system to shuttle visitors through the 200-acre convention center.
For more information on the 2021 SEMA Show, visit www.SEMAShow.com.
Anderson, Ashley, Capps and M. Smith Grab Key Wins at Texas NHRA FallNationals
Greg Anderson made history last Sunday at Texas Motorplex, picking up his 98th career win to become the all-time wins leader in Pro Stock history at the 36th annual Texas NHRA FallNationals. Justin Ashley (Top Fuel), Ron Capps (Funny Car) and Matt Smith (Pro Stock Motorcycle) also picked up wins at the 17th of 20 races during the 2021 NHRA Camping World Drag Racing Series season and the fourth race in the Countdown to the Championship playoffs.
Anderson capped off another brilliant weekend in Dallas, earning his sixth victory at Texas Motorplex when Chris McGaha went red in the Pro Stock final round. For his part, Anderson went 6.624-seconds at 206.32 mph in HendrickCars.com Chevrolet Camaro to cap off his historic day and weekend. The victory also gave him the most Pro Stock wins in Texas Motorplex history and extended his points lead in the process—81 points ahead of defending world champ Erica Enders.
In Top Fuel, Justin Ashley beat points leader and three-time defending world champ Steve Torrence on his home turf, as Ashley went 3.759 at 326.40 in his 11,000-hp Smart Sanitizer dragster powered by Vita C Shot to slip past Torrence’s 3.764 at 321.81. After advancing to a pair of final rounds this season. Both had great identical reaction times of .035, but Ashley had just enough at the finish line to deny Torrence his 50th career win in Top Fuel.
Capps strengthened his Funny Car championship chances with a standout performance in the final round against Don Schumacher Racing teammate Matt Hagan, picking up the holeshot victory with his run of 3.930 at 326.87 in his 11,000-hp NAPA Auto Parts Dodge Charger SRT Hellcat Redeye. Hagan, the defending world champ, went a quicker 3.919 at 328.78 but Capps pulled off a strong .042 reaction time to get the win and make amends for his rough outing on the starting line two weeks ago in St. Louis.
Smith moved into the points lead to finish off a dominating weekend in Pro Stock Motorcycle, beating Hector Arana Jr. in the final round. Arana left too soon on the starting line, while Smith put together a run of 6.839 at 199.08 on his Denso Auto Parts/Stockseth/Matt Smith Racing EBR. Smith also had the quickest run in the class in each round of eliminations, moving into the points lead where he now holds an eight-point advantage over Steve Johnson with three Pro Stock Motorcycle races remaining.
The NHRA Camping World Drag Racing Series returns to action, October 15-17, with the NHRA Thunder Valley Nationals at Bristol Dragway.
Red Bull AlphaTauri AF Corse Clinch DTM Team Title at Norisring Finale
Red Bull AlphaTauri AF Corse wrapped up the 2021 DTM team title at the eighth and final stop around the Norisring track in Germany as Liam Lawson just missed out on the drivers’ title. Red Bull AlphaTauri AF Corse headed into the weekend with a healthy lead in the team standings and they wrapped up the 2021 title, thanks to the Saturday race one result as Lawson finished third and new teammate Nick Cassidy banked fifth to secure an impressive trophy.
German Maximilian Götz’s victory on Saturday closed his deficit to Lawson at the top of the driver standings with Lawson claiming pole on Sunday morning for the final race of a the season. However, Lawson’s closest rival Kelvin van der Linde of South Africa took his Red Bull liveried #30 Ferrari 488 GT3 Evo 2020 car out on the first turn of the first lap after braking too late. Despite being able to continue with a severely damaged car to finish 18th, the crash ultimately cost Lawson the 2021 Drivers’ Championship trophy as Götz won the second race and title by just three points. Lawson ended his DTM debut season in second place overall thanks to three wins, four pole positions and 10 podiums that did earn him the Junior title.
X.CELERATED has announced the formation of the “XR Super Series,” a 20-race sanctioned schedule of dirt racing events across the U.S. beginning in 2022. XR Events began an initiative in 2021 to produce and promote major dirt-racing events for Super Late Models featuring class superstars and backed by high-paying purses and financial bonuses. In 2022, XR will take that effort a step further with a full slate of 20 race dates under the XR Super Series (XRSS) umbrella.
All events will be officially sanctioned as XRSS races with a newly established rulebook and a full-time, in-house technical inspection team. The XR Super Series will feature stops at Bristol Motor Speedway (Tennessee), the Dirt Track at Charlotte Motor Speedway (North Carolina), Belleville High Banks (Kansas), Stuart International Speedway (Iowa), the Texas Motor Speedway Dirt Track (Texas) and The Dirt Track at Las Vegas Motor Speedway (Nevada).
Highlighting the schedule will be the $100,000 eight-race points championship at the Karl Kustoms Bristol Dirt Nationals and four $50,000-to-win main event races (Charlotte; Belleville, Texas; and Las Vegas). All event feature races pay a minimum of $25,000 to win. For more information, visit racexr.com.
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The Show’s a Go! Health and Safety Measures for 2021
The LVCC Maintains Clean Air: The LVCC has invested in HVAC upgrades to allow for greater ventilation. Filters have a quality rating of MERV 14, which is the same as a hospital-grade filtration system. The frequency of the filter changes and the outdoor air exchange rate have both been increased.
As noted above, the SEMA Show takes place at the LVCC, a separate location recently awarded the GBAC Star Facility Accreditation in recognition of superior health and safety measures. In addition, SEMA is implementing its own measures in keeping with state and local guidelines.
Anderson, Ashley, Capps and M. Smith Grab Key Wins at Texas NHRA FallNationals
XR Super Series Announces Inaugural 2022 Season