News | Specialty Equipment Market Association (SEMA)

SEMA ProPledge Insurance Partner Spotlight

Thu, 07/01/2010 - 11:20

SEMA News - July 2010

Members Benefit From Alliant Insurance Services

SEMA News-July 2010-Business We recently had the good fortune to speak with Bob Corwin, first vice president of Alliant Insurance Services, to discuss his company’s role and service offerings within ProPledge.

SEMA News: We understand that Alliant Insurance Services played a key role in the development of ProPledge. What was your company’s involvement early on?

Bob Corwin: Alliant became the risk-management advisor to SEMA as one of the developers and supporters of the ProPledge program. The intent of ProPledge was to provide a unified warranty program to the automotive industry in which participating manufacturers and installers could grow their businesses by selling, installing and servicing new-car auto dealers and consumers with quality automotive aftermarket equipment and products. Alliant can help facilitate the insurance needs of ProPledge members who might be in need of further insurance assistance.

SN: What specific ways does Alliant provide benefits to ProPledge member manufacturers and installers outside of competitive premiums?

BC: Alliant provides policy audit assessments to make sure the ProPledge member has the appropriate coverage to support asset protection. Additionally, when or if the ProPledge participant becomes a member of the Specialty Equipment Insurance Alliance (SEIA), we provide human resources service. Additionally, we can provide risk management and safety support. These SEIA program services can assist in premium reduction.

SN: Why should professional automotive restylers and specialty-equipment manufacturers invest in larger general liability insurance policies now, particularly when many small businesses may be challenged to afford the higher premiums typically associated with such programs?

BC: We never recommend that companies be “insurance rich and cash poor” to begin with. However, determining whether to insure with a limit of product liability coverage that will protect the owner’s business assets does become a business decision. To assist in this process for professional automotive restylers, Alliant launched the Installers Edge insurance program, providing higher liability limits at a very affordable premium level. For manufacturers, we have preferred insurance company providers within SEIA that afford higher levels of liability at the lowest premium cost possible.

SN: How many years has Alliant Insurance Services been in business? Why was it formed?

BC: Alliant was initially formed in 1925 by Robert F. Driver and has been in business for 85 years, originally as a San Diego-based insurance brokerage firm. In 2002, the Robert F. Driver Company became Driver Alliant Insurance Services after a merger with Alliant Resources Group. In 2007, the Blackstone Group—one of the largest private equity firms in America—purchased Driver Alliant Insurance Services and Alliant Insurance Services was formed, becoming the premier specialty insurance brokerage firm in the United States. It is currently ranked as the 11th largest.

SN: What are some notable success stories within Alliant’s business model?

BC: We developed Installers Edge to meet the specialty insured demands of the installers of automotive aftermarket parts and accessories. Further information can be found here.

—For a more detailed analysis of the ProPledge and SEMA partners such as Alliant Insurance Services, visit the newly redesigned ProPledge website or call 818/248-4449.

SN: Where is Alliant’s core business done, and in what markets specifically?

BC: Alliant’s core business market sectors include automotive, public entity, tribal nations, construction, law firms, real estate, energy, marine and restaurants, to name a few. We are committed to these business market segments to provide specialized risk services and insurance products tailored to the industries we serve.

SN: Could you tell us a little bit about yourself and your long-standing relationship with SEMA?

BC: Joining Alliant in 1991, I have more than 22 years of insurance industry experience specializing in property and casualty lines, with extensive experience serving the automotive aftermarket with insurance and risk management services. As a broker to SEMA for 15 years and as the program director of the SEIA, I understand the unique needs of the automotive parts and racing industries. I have been successful in working with hundreds of automotive companies to help save well in excess of $10 million dollars in premiums. I have worked closely with SEMA’s industry councils, such as the Wheel & Tire Council, Truck and Off-Road Alliance, Motorsports Parts Manufacturers Council and the Suspension Task Force, and I also served on the SEMA Scholarship Committee. Along with SEMA President and CEO Chris Kersting, I was instrumental in implementing ProPledge.

Pasadena Car Show Makes Headlines

Thu, 07/01/2010 - 11:20

SEMA News - July 2010

Last year, journalists in the Los Angeles area reported on a rare SEMA event that took place in Pasadena, California. It wasn’t the amazing collection of vehicles that made the event unique. Rather, it was the fact that the SEMA Show ‘N Shine car show was a fundraiser open to the general public.

Automotive publications, such as AutoWeek, came out to cover the event, as did mainstream consumer media from the local area. While plans are in progress for the 2010 SEMA Show ‘N Shine, which will take place on Saturday, July 24, 2010, below are a few media clips from the 2009 event. (Be sure to keep your eyes open for coverage of the 2010 event. Better yet, come out and join us!)

KTLA-5 Morning News KTLA’s Gayle Anderson gave viewers a sneak peak of the activities a few days before the 2009 Show ‘N Shine and Pinewood Drag Races took place on Saturday. With vehicles being prepped to be exhibited and test runs on the pinewood track taking place throughout the day, there was lots going on. Pictured here is KTLA’s cameraman preparing to shoot Anderson on one of the modified motorcycles that was on display.

AutoWeek,August 24, 2009 “SEMA Goes Public” With the SEMA Show in Las Vegas closed to the general public, reporter Mark Vaughn wrote that “the Pasadena event will likely become the place for non-industry car lovers to get parts, products and perspective all under one roof.” He noted that the SEMA Show ‘N Shine was a rare opportunity for consumers to see vehicles from Roy Brizio, Chip Foose and West Coast Customs in a single location.

Pasadena Star News, July 30, 2009 “SEMA Rolls Into Pasadena” The Pasadena Star News reported on the notion that the SEMA Show ‘N Shine is a unique opportunity for the public to see a wide range of highly coveted vehicles. As the leading daily newspaper in Pasadena, the publication also reported on other family-friendly activities scheduled during the Show ‘N Shine. The Pinewood Drag Races, for example, is a key component of SEMA’s fundraising activities and is held along with the car show.

New Restyling & Car Care Products

Thu, 07/01/2010 - 11:20

SEMA News - July 2010

Exhibitors Offer Buyers 105 Ways to Boost Profit

SEMA Restyling and Car Care Icon The SEMA Show is the premier destination for buyers in the specialty-equipment industry looking to find new products and services for their customers. In 2009, 25,086 buyers went to Las Vegas specifically to bring the newest restyling and car care offerings from the Show floor into their own retail shops. Exhibitors in the Restyling & Car Care section registered 105 products in the New Products Showcase, and buyers scanned those entries more than 4,874 times. For attendees, such as Phil Sollecito of Internet retailer Auto Amenity Inc. in Bothell, Washington, the showcase is a must-see area at the SEMA Show.

“I’m seeing many products that I’d never considered before, things like roof racks. You have to have a lot of information available for people to consider before they purchase on the Internet, so I need good pictures and good information right up front,” said Sollecito. “The New Product Section is overwhelming, but it’s great.”

View a complete listing of all Restyling & Car Care Products on PDF.

New Restyling & Car Care Products

Thu, 07/01/2010 - 11:20

SEMA News - July 2010

Exhibitors Offer Buyers 105 Ways to Boost Profit

SEMA Restyling and Car Care Icon The SEMA Show is the premier destination for buyers in the specialty-equipment industry looking to find new products and services for their customers. In 2009, 25,086 buyers went to Las Vegas specifically to bring the newest restyling and car care offerings from the Show floor into their own retail shops. Exhibitors in the Restyling & Car Care section registered 105 products in the New Products Showcase, and buyers scanned those entries more than 4,874 times. For attendees, such as Phil Sollecito of Internet retailer Auto Amenity Inc. in Bothell, Washington, the showcase is a must-see area at the SEMA Show.

“I’m seeing many products that I’d never considered before, things like roof racks. You have to have a lot of information available for people to consider before they purchase on the Internet, so I need good pictures and good information right up front,” said Sollecito. “The New Product Section is overwhelming, but it’s great.”

View a complete listing of all Restyling & Car Care Products on PDF.

Restyling on a Comeback

Thu, 07/01/2010 - 11:20

SEMA News - July 2010

The Recession Hurt, But Prospects Are Looking Bright Again

By Steve Campbell


	Restyling provides increased marketing opportunities for both independent businesses and vehicle dealers. While the OEMs have reduced the variety of their offerings, restylers are taking advantage of new techniques and technologies to provide products and services that are otherwise unavailable. Courtesy of Tops & Trends

One of the most profound effects of the recession was the decline in U.S. vehicle sales, which plummeted from nearly 17 million in 2006 to about 10.6 million in 2009, according to Ward’s AutoWorld. And while the downturn hobbled nearly every facet of the automotive aftermarket, some of the greatest damage occurred in the restyling category, whose very existence is predicated on available vehicle inventory. Conversely, the recession and market forces also caused the original equipment manufacturers (OEMs) to change the way they develop and market their products. Gone are the days when each automaker produced a multitude of variants, each of which was dappled with seemingly unending options lists. In order to save costs, the OEMs have condensed their offerings to restricted trim levels in the most popular models of the strongest brands. That contraction in variety will prove to be a boon for restylers, industry leaders say. As the OEMs reduce the range of packages they offer, restylers can fill the gaps.

“Decontenting by manufacturers to lower costs will provide a lot of opportunities to accessorize and restyle,” said Karl Stearns, president of KMS Marketing Solutions and chairman of the Professional Restylers Organization (PRO).

“Manufacturers also frequently bundle certain popular items, such as spoilers, with other pricey options, and the whole package pushes the vehicle out of the price range for buyers. It produces vehicles that consumers don’t necessarily want, with upgraded trim packages or performance features that must be purchased to obtain the few items the buyer does want. Restylers can make the popular parts available to dealers so that vehicles can be niche-marketed while eliminating the expensive, undesirable options.”

Knowledgeable dealers have come to understand that restyling provides a significant marketing opportunity. While the OEMs reduce their offerings, restylers are taking advantage of new techniques and technologies to provide products and services that are otherwise unavailable.


	Innovative sales approaches can provide winning scenarios for all involved. For instance, Katzkin offers a premium leather upholstery and sunroof package, providing additional profit to the new-car dealer and a cost savings to the vehicle buyer. Courtesy of Katzkin

“Specialty-equipment manufacturers now have quicker access to vehicle specifications so that new products can be developed faster,” said Jeff Fink, general manager of Advantage Truck Accessories Inc. “New-product information, technical bulletins and marketing ideas can be communicated quickly so that restylers have ‘instant’ access and can offer better sales presentations and new accessories for each vehicle. Opportunities are created for restylers as vehicle manufacturers push to capture sales through accessory programs.”

The most popular exterior product accessories currently come in the form of bolt-on designs, according to Jeff Nowicki, president of Specter Werkes, an automotive prototype and fabrication facility based in Troy, Michigan. “Properly designed and executed products are really what the marketplace is looking for right now,” he said. “Smaller companies are able to ramp up quicker and don’t have to go through the validation and testing that the OEMs do. We’re able to get product to market a lot quicker.”

The buzz for his business currently is carbon fiber, Nowicki said, and the automakers have embraced it on high-end vehicles such as the ZR-1 Corvette and others. Carbon-fiber produces not only an aesthetic appeal but also offers weight reductions in components such as spoilers, chin pieces, lower front splitters and underhood accessories.

Eldon Bracken, president of Graphic Mart, said that printed graphics and vehicle wraps offer another cosmetic option. Many of the attendees at the recent PRO Technical Skills & Training Conference, held in Lima, Ohio, mentioned that graphics and striping are becoming a stronger part of their businesses again, Bracken said.

“Digital printed graphics can be repeated with consistency over time,” he pointed out. “Lower-cost digital printers allow shop owners to create their own graphics as they need them, and vehicle wraps are changing the way businesses advertise. We’ve also seen this technology being used with a niche of enthusiasts who want to be different and express themselves.”
The light-truck market—hit with the double whammy of escalating fuel prices and then the recession—seems to have stabilized somewhat as fuel costs first retreated and then steadied, and some restylers are seeing increases in their SUV and pickup business.


	The marketplace is looking for properly designed and executed products, said Jeff Nowicki, president of Specter Werkes, and smaller companies can get product to market quicker than the automakers. Courtesy of Specter Werkes

“We are seeing more and more trucks getting trimmed out with stainless-steel rockers and pillars,” said Mike Stanifer, director of sales and marketing for Innovative Creations Inc., “but the core products, such as step bars, have not gone away. They’re still the mainstay in this category, along with bed caps and bedrails. Sales are picking up with these products, especially on the new designs we launched in the last year.”

Nowicki said that leather remains the core restyling product for interiors, but he has seen a movement away from traditional perforated fabrics and basic flat leathers toward more unusual skins, with the market moving to high-end suede for steering wheels, seat inserts, door panels and shifter-ball boots. “Everything that your hand touches should have that soft touch so it doesn’t slip and you get better feedback,” he said.

Electronics have also become a significant interior restyling item. Several sources indicated that the Ford Sync system has led to a revolution in how consumers and the industry view electronics, and electronics manufacturers have been forced to review their offerings to ensure that they are compatible with factory systems. Not only navigation and entertainment electronics but also safety sensors have led to refinements in specialty equipment.

“New vehicle technology and safety systems continue to be a main focus for Kaztkin,” said Stefan Majlinger, regional manager for Katzkin Leather Interiors, “We work with independent testing facilities as well as OEM engineering departments to ensure that our products don’t hinder the operation of any safety systems. We also employ a fulltime person whose main focus is technical issues. Our technical specialist helps our customers understand how to properly deal with occupant classification system sensors and airbags in vehicle seats.”

Katzkin is also using unique, ultra-soft interior leathers in addition to its standard offerings, and the company has added a combination package to improve sales. The new package includes premium leather upholstery and a sunroof, adding value to base and mid-level vehicles. “It provides a great cost savings to the new-car buyer and an additional profit to the new-car dealer,” Majlinger said. “It’s a win-win for everyone, and it is selling very well!”


	Electronics have also become a significant interior restyling item. Not only navigation and entertainment electronics but also safety sensors have led to refinements in specialty equipment. Courtesy of Tops & Trends

Accessory manufacturers and retailers alike seem optimistic about the economy and the future of the industry. Stanifer, for instance, recommended that retailers prepare for economic recovery by ensuring that their credit lines are up to date and they are prepared to increase inventory levels. And Majlinger said that restyling retailers should stay informed about changes in OEM vehicle availability. “Not all vehicles are a perfect fit for all accessories,” he counseled. “Helping dealers make additional margins and move more vehicles should always be at the forefront of a restyler’s sales objectives to solidify relationships and increase business.”

Industry leaders also advocate taking advantage of educational opportunities as well as the ProPledge program, in which participating companies offer a minimum of 36-month/36,000-mile warranty coverage and provide minimum liability coverage of $5 million.

“SEMA and PRO have really pushed to make the ProPledge program a viable source of information for dealers so that they feel comfortable if they’re going to work with aftermarket products, whether it’s a sunroof, leather or navigation,” said Joey Johnston controller of the restyling company Tops & Trends. “The program verifies that dealers are going to get a quality product installed by a quality installation facility. Industry certification and the ProPledge program are two of the best efforts to put the dealers’ and retail consumers’ minds at ease.”

With the trend toward fewer new models and vehicle owners continuing to hold on to their current cars and trucks, restyling and accessorization can play major roles in providing the options and value that today’s customers seek. But the key is being proactive, business veterans said.

“There are a lot of opportunities out there for the industry,” Stearns advised. “If you’re dependent on car dealer business, get out there and strengthen your personal relationships with dealer principles. Do some PR and marketing work. Make yourself an invaluable part of the dealer’s operations. Find new products. Learn new skills. Don’t be afraid to tackle things you’ve avoided in the past. With good training, you can do it.”

Restyling on a Comeback

Thu, 07/01/2010 - 11:20

SEMA News - July 2010

The Recession Hurt, But Prospects Are Looking Bright Again

By Steve Campbell


	Restyling provides increased marketing opportunities for both independent businesses and vehicle dealers. While the OEMs have reduced the variety of their offerings, restylers are taking advantage of new techniques and technologies to provide products and services that are otherwise unavailable. Courtesy of Tops & Trends

One of the most profound effects of the recession was the decline in U.S. vehicle sales, which plummeted from nearly 17 million in 2006 to about 10.6 million in 2009, according to Ward’s AutoWorld. And while the downturn hobbled nearly every facet of the automotive aftermarket, some of the greatest damage occurred in the restyling category, whose very existence is predicated on available vehicle inventory. Conversely, the recession and market forces also caused the original equipment manufacturers (OEMs) to change the way they develop and market their products. Gone are the days when each automaker produced a multitude of variants, each of which was dappled with seemingly unending options lists. In order to save costs, the OEMs have condensed their offerings to restricted trim levels in the most popular models of the strongest brands. That contraction in variety will prove to be a boon for restylers, industry leaders say. As the OEMs reduce the range of packages they offer, restylers can fill the gaps.

“Decontenting by manufacturers to lower costs will provide a lot of opportunities to accessorize and restyle,” said Karl Stearns, president of KMS Marketing Solutions and chairman of the Professional Restylers Organization (PRO).

“Manufacturers also frequently bundle certain popular items, such as spoilers, with other pricey options, and the whole package pushes the vehicle out of the price range for buyers. It produces vehicles that consumers don’t necessarily want, with upgraded trim packages or performance features that must be purchased to obtain the few items the buyer does want. Restylers can make the popular parts available to dealers so that vehicles can be niche-marketed while eliminating the expensive, undesirable options.”

Knowledgeable dealers have come to understand that restyling provides a significant marketing opportunity. While the OEMs reduce their offerings, restylers are taking advantage of new techniques and technologies to provide products and services that are otherwise unavailable.


	Innovative sales approaches can provide winning scenarios for all involved. For instance, Katzkin offers a premium leather upholstery and sunroof package, providing additional profit to the new-car dealer and a cost savings to the vehicle buyer. Courtesy of Katzkin

“Specialty-equipment manufacturers now have quicker access to vehicle specifications so that new products can be developed faster,” said Jeff Fink, general manager of Advantage Truck Accessories Inc. “New-product information, technical bulletins and marketing ideas can be communicated quickly so that restylers have ‘instant’ access and can offer better sales presentations and new accessories for each vehicle. Opportunities are created for restylers as vehicle manufacturers push to capture sales through accessory programs.”

The most popular exterior product accessories currently come in the form of bolt-on designs, according to Jeff Nowicki, president of Specter Werkes, an automotive prototype and fabrication facility based in Troy, Michigan. “Properly designed and executed products are really what the marketplace is looking for right now,” he said. “Smaller companies are able to ramp up quicker and don’t have to go through the validation and testing that the OEMs do. We’re able to get product to market a lot quicker.”

The buzz for his business currently is carbon fiber, Nowicki said, and the automakers have embraced it on high-end vehicles such as the ZR-1 Corvette and others. Carbon-fiber produces not only an aesthetic appeal but also offers weight reductions in components such as spoilers, chin pieces, lower front splitters and underhood accessories.

Eldon Bracken, president of Graphic Mart, said that printed graphics and vehicle wraps offer another cosmetic option. Many of the attendees at the recent PRO Technical Skills & Training Conference, held in Lima, Ohio, mentioned that graphics and striping are becoming a stronger part of their businesses again, Bracken said.

“Digital printed graphics can be repeated with consistency over time,” he pointed out. “Lower-cost digital printers allow shop owners to create their own graphics as they need them, and vehicle wraps are changing the way businesses advertise. We’ve also seen this technology being used with a niche of enthusiasts who want to be different and express themselves.”
The light-truck market—hit with the double whammy of escalating fuel prices and then the recession—seems to have stabilized somewhat as fuel costs first retreated and then steadied, and some restylers are seeing increases in their SUV and pickup business.


	The marketplace is looking for properly designed and executed products, said Jeff Nowicki, president of Specter Werkes, and smaller companies can get product to market quicker than the automakers. Courtesy of Specter Werkes

“We are seeing more and more trucks getting trimmed out with stainless-steel rockers and pillars,” said Mike Stanifer, director of sales and marketing for Innovative Creations Inc., “but the core products, such as step bars, have not gone away. They’re still the mainstay in this category, along with bed caps and bedrails. Sales are picking up with these products, especially on the new designs we launched in the last year.”

Nowicki said that leather remains the core restyling product for interiors, but he has seen a movement away from traditional perforated fabrics and basic flat leathers toward more unusual skins, with the market moving to high-end suede for steering wheels, seat inserts, door panels and shifter-ball boots. “Everything that your hand touches should have that soft touch so it doesn’t slip and you get better feedback,” he said.

Electronics have also become a significant interior restyling item. Several sources indicated that the Ford Sync system has led to a revolution in how consumers and the industry view electronics, and electronics manufacturers have been forced to review their offerings to ensure that they are compatible with factory systems. Not only navigation and entertainment electronics but also safety sensors have led to refinements in specialty equipment.

“New vehicle technology and safety systems continue to be a main focus for Kaztkin,” said Stefan Majlinger, regional manager for Katzkin Leather Interiors, “We work with independent testing facilities as well as OEM engineering departments to ensure that our products don’t hinder the operation of any safety systems. We also employ a fulltime person whose main focus is technical issues. Our technical specialist helps our customers understand how to properly deal with occupant classification system sensors and airbags in vehicle seats.”

Katzkin is also using unique, ultra-soft interior leathers in addition to its standard offerings, and the company has added a combination package to improve sales. The new package includes premium leather upholstery and a sunroof, adding value to base and mid-level vehicles. “It provides a great cost savings to the new-car buyer and an additional profit to the new-car dealer,” Majlinger said. “It’s a win-win for everyone, and it is selling very well!”


	Electronics have also become a significant interior restyling item. Not only navigation and entertainment electronics but also safety sensors have led to refinements in specialty equipment. Courtesy of Tops & Trends

Accessory manufacturers and retailers alike seem optimistic about the economy and the future of the industry. Stanifer, for instance, recommended that retailers prepare for economic recovery by ensuring that their credit lines are up to date and they are prepared to increase inventory levels. And Majlinger said that restyling retailers should stay informed about changes in OEM vehicle availability. “Not all vehicles are a perfect fit for all accessories,” he counseled. “Helping dealers make additional margins and move more vehicles should always be at the forefront of a restyler’s sales objectives to solidify relationships and increase business.”

Industry leaders also advocate taking advantage of educational opportunities as well as the ProPledge program, in which participating companies offer a minimum of 36-month/36,000-mile warranty coverage and provide minimum liability coverage of $5 million.

“SEMA and PRO have really pushed to make the ProPledge program a viable source of information for dealers so that they feel comfortable if they’re going to work with aftermarket products, whether it’s a sunroof, leather or navigation,” said Joey Johnston controller of the restyling company Tops & Trends. “The program verifies that dealers are going to get a quality product installed by a quality installation facility. Industry certification and the ProPledge program are two of the best efforts to put the dealers’ and retail consumers’ minds at ease.”

With the trend toward fewer new models and vehicle owners continuing to hold on to their current cars and trucks, restyling and accessorization can play major roles in providing the options and value that today’s customers seek. But the key is being proactive, business veterans said.

“There are a lot of opportunities out there for the industry,” Stearns advised. “If you’re dependent on car dealer business, get out there and strengthen your personal relationships with dealer principles. Do some PR and marketing work. Make yourself an invaluable part of the dealer’s operations. Find new products. Learn new skills. Don’t be afraid to tackle things you’ve avoided in the past. With good training, you can do it.”

Top 100 Restyling & Car Care Retailers

Thu, 07/01/2010 - 11:20

SEMA News - July 2010

Buyer Attendees Find the Secret to Success

As the economy starts to rebound, retailers are taking on a new mission—customer recovery. While analysts argue about the official end of the recession, business owners know that the economy doesn’t turn around until new customers begin to open their wallets. To identify the newest products and services for potential customers, the following retailers sent representatives to the 2009 SEMA Show to spend four days meeting with representatives from Show exhibitors. These retailers are considered the Top 100 because they scanned more products in the showcase, visited with more exhibitors and attended more seminars in one week than their competition will in a year.

Pep Boys
3111 W. Allegheny Ave.
Philadelphia, PA 19132
215/430-9217
www.pepboys.com

Rick’s Pro Truck Inc.
4206 Lakeland Dr.
Flowood, MS 39232
601/939-4055
www.ricksprotruck.com

Whitney Automotive Group
111 E. Wacker Dr., Ste. 3000
Chicago, IL 60601
312/431-6000
www.jcwhitney.com

Summit Racing Equipment
P.O. Box 909
Akron, OH 44309-0909
330/630-0270
www.summitracing.com

Auto Anything
9210 Sky Park Ct.
San Diego, CA 92123
858/569-8111
www.autoanything.com

Auto Sunroof of Larchmont
54 Nardozzi Pl.
New Rochelle, NY 10805
914/633-1550
www.aslauto.com

Ron Mangus Hot Rod Interiors
247 S. Olive Avenue
Rialto, CA 92376
909/877-9342
www.ronmangus.com

Hillbank Motor Corp.
6 Autry
Irvine, CA 92618
949/900-1960
www.hillbankusa.com

Engine Builders Supply Co.
4068 S. McCarran Blvd., Ste. B
Reno, NV 89502-7532
775/673-1300
www.ebsracing.com

Morris 4x4 Center
1020 SW 10th Ave.
Pompano Beach, FL 33069
954/941-7807
www.jeep4x4center.com

Tint World LLC
90 NW Spanish River Blvd., Ste. 5
Boca Raton, FL 33431
800/767-8468
www.tintworld.com

Trick Trucks
10431 Metropolitan Ave.
Kensington, MD 20895
866/60-TRICK
www.tricktrucks.com

Mid America Motorworks
#1 Mid America Pl.
Effingham, IL 62401
217/540-4200
www.mamotorworks.com

Truck’n America
2130 Old Washington Rd.
Waldorf, MD 20601
301/932-4510
www.trucknamerica.com

Auto Sun Roof Inc.
1305 Industrial Hwy.
Cinnaminson, NJ 08077-0131
856/786-0600
www.autosunroof.com

Model Electronics
615 E. Crescent Ave.
Ramsey, NJ 07446
201/961-6237
www.modelelectronics.com

The Eastwood Company
263 Shoemaker Rd.
Pottstown, PA 19464-6433
610/705-5412
www.eastwood.com

Corvette Central
13550 Three Oaks Rd.
Sawyer, MI 49125
269/426-3342
www.corvettecentral.com

Evolution Performance Inc.
3606 Market St.
Aston, PA 19014
610/497-9440
www.evoperform.com

The Topper Factory Inc.
2010 U.S. Hwy. 50 W.
Pueblo, CO 81008
719/543-2960

Coach Automotive Restyling of No. CA
30017 Ahern Ave.
Union City, CA 94587
510/487-1377
www.coachautomotiverestyling.com

Rims USA
160-A Metro Dr.
Spartanburg, SC 29305
864/597-0157

Speed and Truck World
1060 W. Sunrise Blvd.
Fort Lauderdale, FL 33311
954/760-9922
www.speedandtruckworld.com

All American Canopies Inc.
P.O. Box 7758
Salem, OR 97303-2556
506/375-0149
www.allamericancanopies.com

Performance Plus Tire & Auto
3910 Cherry Ave.
Long Beach, CA 90807
562/988-0211
www.performanceplustire.com

Adamson Industries Corp.
45 Research Dr.
Haverhill, MA 01832-1293
978/681-0370
www.adamsonindustries.com

Auto Trim Design of Fairbanks Inc.
2550 S. Cushman St.
Fairbanks, AK 99701
907/456-8400
www.autotrimdesignalaska.com

Mustangs Plus Inc.
2353 N. Wilson Way
Stockton, CA 95205
800/999-4289
www.mustangsplus.com

Southside Trim
4300 Buckingham Rd.
Fort Worth, TX 76155
817/336-2066

Truckworks & More
2230 Broadway
Bangor, ME 04401
207/942-5081
www.truckworksandmore.com

TAPS Truck Accessories
1207 13th St.
Paso Robles, CA 93446
805/226-8277
www.tapstruck.com

Next Level Motoring
21636 Marilla St.
Chatsworth, CA 91311
818/349-2264
www.nlmotoring.com

PUR Performance
3725 Harry S. Truman Blvd.
St. Charles, MO 63301
636/946-8554
www.PurPerformance.com

YoParts.com
3605 Sandy Plains Rd.
Marietta, GA 30066
800/939-7902
www.yoparts.com

Topper World
1515 Lafayette St.
Gretna, LA 70053-5785
504/366-8888
www.topperworld.com

Chux Trux Inc.
13208-A E. U.S. Hwy. 40
Independence, MO 64055
816/373-8789
www.chuxtrux.com

Tops & Trends Inc.
700 Park Centre Dr.
Kernersville, NC 27284
336/996-7250
www.topsandtrends.com

Dealer Accessory Service
1700 Loretta Ave.
Feasterville, PA 19053
215/322-3041
www.streetroad.com

A Better Truck & Hitch
5311 Brookpark Rd.
Parma, OH 44134-1043
216/741-5566
www.abettertruckcap.com

American Speed Centers
1420 N. George St.
York, PA 17404-2015
717/848-6272
www.americanspeedfx.com

Custom Truck
540 Veterans Blvd.
Redwood City, CA 94063-1122
650/363-5982
www.customtrucks.com

DFW Camper Corral Inc.
808 E. Division St.
Arlington, TX 76011-7218
817/461-3363
www.dfwcamper.com

Hazel Dell Tire Factory
6511 N.E. Hwy. 99
Vancouver , WA 98665
360/695-1347

Ogden Auto Paint & Glass Co.
3290 Washington Blvd.
Ogden, UT 84401
801/399-3317
www.truckntrim.com

Speedworld FX
162 Old Country Rd.
Riverhead, NY 11901
631/727-1500
www.speedworldfx.com

State of Nine Ltd.
1 Chestnut St., Ste. 222
Nashua, NH 03060
302/351-6222
www.stateofnine.com

Stickercity.com
4638 Van Nuys Blvd.
Sherman Oaks, CA 91403
888/972-7787
www.stickercity.com

Tintmasters
4201 Main Ave.
Fargo, ND 58103-1001
701/239-8468
www.tintmasters.net

Wild Willies Custom Accessories
1242 Green St.
Conyers, GA 30012
770/922-9493
www.wildwilliesfx.com

Bend Truck Toyz
208 N.E. 3rd
Bend, OR 97701
541/382-3783
www.trucktoyzofbend.com

Auto Additions Inc.
6001 Westerville Rd.
Westerville, OH 43081
614/899-9100
www.autoadditions.net

Never Enough Auto Accessories Inc.
161 S. Maple
Grant, MI 49327
877/609-6727
www.neverenoughauto.com

Installations Unlimited
3812 Brewerton Rd.
North Syracuse, NY 13212
315/458-5000
www.teamiu.com

Seven Saturdays Motorsports
7332 Melrose St.
Buena Park, CA 90621
714/523-4357
www.sevensaturdays.com

The Option
2201 E. 22nd St.
Tucson, AZ 85713
520/624-5988

Vettehead Products
876 Tower Rd.
Mundelein, IL 60060
847/388-3950
www.hubcapsplus.com

Woody’s Accessories & Off Road
430 Loop 323 SSW
Tyler, TX 75702-6530
903/592-9663
www.woodystruck.com

Motorsport Industries
1139 W. Collins Ave.
Orange, CA 92867
714/639-2620
www.zcarparts.com

R.P.M. Richmond Performance Modification
4705 W. Broad St.
Richmond, VA 23230
804/358-9576
www.rimpros.com

Tim’s Trim Inc.
25 Bermar Park
Rochester, NY 14624-1541
585/429-6270
www.theoptionstore.com

4 Wheel Center Inc.
7210 Gateway Blvd. E.
El Paso, TX 79915-1301
915/593-4848
www.4wheelcenter.com

Auto Image
922 Wakefield St.
Plainwell, MI 49080
269/685-5841

G-Force Autosports Inc.
23716 W. 83rd Terr.
Shawnee, KS 66227
913/422-5126
www.gforceautosports.com

Gold Touch Inc.
707 Rogers St.
Princeton, WV 24740
304/425-3022

Grants Auto Trim Inc.
1600 Broad St.
Chattanooga, TN 37408-1199
423/266-3772
www.grantsautotrim.com

Ideal Accents
2517 W. McDowell Rd., Ste. 102
Phoenix, AZ 85009
602/272-5468

Lovecars.com
5522 Olive St.
Montclair, CA 91763
909/949-7070
www.lovecars.com

Modern Speed Machines
1522 W. 130th St.
Gardena, CA 90249
310/532-9700
www.modernspeedmachines.com

Prestige Auto Specialties Inc.
12 Millpark Ct.
Maryland Heights, MO 63043
314/427-6555
www.prestigeautospecialties.com

Soft N’ Cushy Auto Upholstery & Accessories
1731 State St.
Schenectady, NY 12304
518/372-3807
www.softncushyauto.com

Sun Line Sun Roofs
112 Bangor St.
Lindenhurst, NY 11757
631/956-7295

Sunroofs Etc
13300 - 15th Ave. N.
Minneapolis, MN 55441-4573
763/544-9999

Wheel Experts Automotive Group LLC
2825 Exchange Blvd., Ste. 105
Southlake, TX 76092
817/416-9748
www.wheelexperts.com

All-Import Automotive
907 Cloverdale Ave.
Crestline, OH 44827
419/564-5342

B & B Performance
13540 N. Duncan Ct.
Camby, IN 46113
317/831-8112

Heat Performance Parts LLC
1111 Brickell Ave., 11th Fl.
Miami, FL 33131
305/767-2777
www.heatperformanceparts.com

Mark Faries Top & Trim
7303 St. Vincent Ave.
Shreveport, LA 71106-4200
318/868-0606

Pro Motorsports
2723 E. Woodford
Springfield, MO 65804
417/848-2210

SPD Enterprises
1029 Morning Dove Dr.
Longmont, CO 80501
303/827-3790

The Driving Image of New England
1450 New Britain Ave.
Framington, CT 06032
860/677-4213

Wild Side Customs
6 Via Del Lago
Lake Elsinore, CA 92532-0123
951/609-0017
www.wildsidecustoms.com

Creative Auto Designs of Pueblo
4931 N. Elizabeth St.
Pueblo, CO 81008
719/542-0500

Epps Auto Co.
101 Maryland Park Dr.
Capitol Heights, MD 20743
240/460-1345

Motor Sport Image
812 Atlantic St.
Roseville, CA 95678
916/784-2323
www.motorsportimage.com

Performance Truck & SUV
1053 W. Innovation Dr.
Kearney, MO 64060
816/906-8785
www.performancetruckllc.com

Accessory Options
12708 Hwy. 99
Everett , WA 98204
425/353-8845
www.accessoryoptions.com

Car-Knack Inc.
5255 S. Winland Dr.
Gillette, WY 82718
307/685-3737
www.carknack.com

Dark Corners Customs LLC
8588 Brewer Rd.
Douglasville, GA 30134
770/949-3708
www.darkcornerscustoms.com

Fabini’s Auto Trim Co. Inc.
4515 N. Wells St. Extended
Fort Wayne, IN 46825-5256
260/483-7232
www.fabini.com

FINISH LINEINC
5300 Ridge Rd.
Parma, OH 44129-1455
440/886-9900
www.goodfunstuff.com

Hidden Hitch & Trailer Parts Inc.
304 Connor Blvd.
Bear, DE 19701
302/834-1700

Sign Tech Inc.
6380 S. Valley View, Ste. 422
Las Vegas, NV 89118
702/453-7188

Trents Trick Upholstery
6886 Thoreau Ln.
Baltimore, OH 43105-9732
740/468-2727
www.trentstrickupholstery.com

Auto Restyling Inc.
24550 Sperry
Westlake, OH 44145
440/575-1010
www.autorestylinginc.com

Custom Concepts
100 Centry Way, #A-1
Reno, NV 89502
775/828-2444
www.CustomConceptsOfReno.com

No Joke Upholstery
106 W. Madison St.
New Carlisle, OH 45344
937/845-3177

ProAm
6125 Richmond Ave.
Houston, TX 77057-6209
713/781-7755
www.proamauto.com

Stickler 4 Detail
566 S. Fair Oaks Ave., #195
Pasadena, CA 91105
310/913-0681

Weimanns Interiors LLC
2515 Rte. 66
Delmont, PA 15626
724/468-5887
www.weimanns.com

Aftermarket Impressions
P.O. Box 1398
Glenwood Springs, CO 81602
970/390-6423

Blue Collar Performance LLC
8310 Campbell
Taylor, MI 48180
313/801-0391
www.bluecollarperformance.com

Boitnotts Custom Body
3226 Profit Dr.
Fairfield, OH 45014-4238
513/874-4660
www.boitnotts.com

Custom Converting
3235 Odd Fellows Rd.
Lynchburg, VA 24501
434/847-7000

DCRM Inc.
3019 Holmgren Way, Ste. 100
Greenbay, WI 54304
920/217-0244

Elite Customs & Collision
1575 Cornerstone Rd.
St. Charles, MO 63304
636/922-4567
www.myspace.com/elitecustomsSTL

Fewboyz Motorsports
26440 S. Milk Creek Cir.
Mulino, OR 97042
503/880-7013
www.fewboyzmotorsports.com

Gregg’s Place
3112 E. Wabash
Spokane, WA 99217
509/217-0268

Hangai Enterprises LLC
98-639 Kaamilo St.
Aiea, HI 96701
808/486-7892

Hansen Motorsports
2325 S. State
Springville, UT 84663
801/489-9774

Hitchweb.com
7242 Woodley Ave.
Van Nuys, CA 91406
888/771-5982
www.hitch-web.com

Lakeside Audio
5630 W. Davis St.
Conroe, TX 77304
936/760-1510

Merrick Motor Co.
18845 Van Buren Blvd., #10-A
Riverside, CA 92508
909/789-9750

Mobilewerks LLC
1900 W. Chandler Blvd., #15-319
Chandler, AZ 85224
480/792-0907
www.mobilewerksofaz.com

Noland & Charges Inc.
65 Rockrose
Aliso Viejo, CA 92656
949/643-8328
www.accessorizeyourvehicle.com

Pacific Power Performance
6200 S. 6th Way
Ridgefield, WA 98642
360/887-7577

R & L Upholstery Works
94-1025 Molale St.
Waipahu, HI 96797
808/677-2181

Ridergraphix.com
6800 Anthony Rd.
Bethlehem, PA 18017
610/390-1669

Rushforth Wheels
830 N. Fife St.
Tacoma, WA 98406
253/306-3215
www.rushforthwheels.com

Shiftworks
320 North Washington St.
Rochester, NY 14625
585/383-0574
www.shiftworks.com

Snake River Truck
601 S. Meridian Rd.
Meridian, ID 83642
208/888-1420
www.snakerivertruck.com

Status Auto Customizing
7995 W. 21st St., Ste. A
Indianapolis, IN 46214
317/273-1090
www.statusautocustoms.com

Stengle Engineering/OGE
1201 N. Valley View
Oklahoma City, OK 73127
405/354-2694

Stewart Design LLC
8211 Brookville Rd.
Indianapolis, IN 46239
317/353-9558
www.stewartdesign.biz

Super Stripes
6835 N. Saint Andrews Dr.
Tucson, AZ 85718
520/360-8661

The Detail Shop
823 S. Saint Marys Rd.
St. Marys, PA 15857-2815
814/834-9632

The Motorsports Authority Inc.
815 N. Creek Dr.
Conway, AR 72032
501/327-6637
www.motorsportsauthority.com

The Part Source
3820 W. Happy Valley Rd., Ste. 141-267
Glendale, AZ 85310
623/210-4827

Time Equipment Rental and Sales
311 N. Cambell St.
Rapid City, SD 57701-1713
605/348-2360
www.timerental.biz

Truck Stuff and More
224 N. Water St.
Bellefonte, PA 16823
814/357-8142
www.truckstuffandmore.com

Undercover Innovations
3624 Buck Owens Blvd. #12
Bakersfield, CA 93308
661/325-4506
www.undercoverinnovations.com

Unkl Al’s Custom Emporium
P.O. Box 21595
Bullhead City, AZ 86439
928/704-8655
www.unklals.com

Winters Graphics
1531 Tyndall St.
Pittsburgh, PA 15204-2344
412/921-6682

Driving Expressions Inc.
7322 S. Trail
Sarasota, FL 34231
941/922-2711

K.M.P. Accessories
10900 Shaker Point Way #10
Harrison, OH 45030
813/417-6967
www.kmpaccessories.com

Mars Audio
2290 Boggy Creek Rd.
Kissimmee, FL 34743
407/344-2277
www.marsaudiosoundandbeyond.com

Mayeda Motorsports
13089 Peyton Dr., Ste. C-227
Chino Hills, CA 91709
909/590-9324
www.mayedamotorsports.com

The Kustom Edge
12430 Galveston Rd., E2
Webster, TX 77598
832/465-5630
www.thekustomedge.com

The Truck Shop
1148 S. Reynolds Rd.
Toledo, OH 43615-6908
419/381-0432

Auto Trim of Denver Inc.
531 W. 115th Ave.
Northglenn, CO 80234
303/451-8311
www.autotrimofdenver.com

Automotive Toys & Accessories
503 E. Hwy. 80
Forney, TX 75126
972/564-2886

Benchmark Motoring
14350 N.E. 21st St.
Bellevue, WA 98007
425/614-4100
www.benchmarkmotoring.com

Big Barn Electronics
107 8th Ave.
Fairbanks, AK 99701
907/452-2233

BYUNSPEED
18596 Longs Way, Bldg. B, Unit 6
Parker, CO 80134
888/592-6661
www.byunspeed.com

Classic Designs Inc.
220 S. Main St.
W. Bridgewater, MA 02379
508/559-2184

Custom Truck
3068 E. Fremont
Las Vegas, NV 89104
702/641-4666
www.customtrucks.com

Foutz Hanon Wholesale
2401 San Juan Blvd.
Farmington, NM 87401
505/326-6644

First Class Autopride
808 Cheney Dr.
Twin Falls, ID 83301-3483
208/734-1111

Quantum Performance Ltd.
13700 Diplomat Dr.
Farmers Branch, TX 75234
972/629-4440
www.quantum-perf.com

Riderz Image
409 W. Ajo Way
Tucson, AZ 85713
520/807-1605
www.riderzimage.com

Autoboyz
5205 East Dr., Ste. R
Baltimore, MD 21227
443/956-8657
www.autoboyz.net

Uptown Connections
200 W. Lee St.
Greensboro, NC 27406
336/279-8445
www.360tintnc.com

Customer Reviews

Thu, 07/01/2010 - 11:20

SEMA News - July 2010

A Powerful, Proven Tool

By Joe Dysart


	PowerReviews offers a scaled-down version of its customer reviews product starting at $29 per month.

Riding the momentum of social media’s virtually unbridled growth, consumer reviews have become a powerful, proven tool for spiking company sales and are showing signs of becoming even more potent. Indeed, 72% of online shoppers say that web reviews and ratings on company websites and elsewhere influence their purchase decisions more than any other factor, according to the 2010 Social Shopping Survey authored by the e-tailing Group. And 39% of those same shoppers say that they read eight or more online reviews before making a purchase. Google sees the trend as so pervasive that the search titan recently announced it would begin featuring product and service ratings in its natural search returns—a major nod to the impact of word-of-mouth endorsements. Google also said that it plans to beef up its offering of full-text product reviews in its Google Product Search service.

“To kick off this program, we’ll be working with Bazaarvoice, a leader in the user reviews space,” said Kinnari Jhaveri, a spokesman for Google’s strategic partnerships division. “If you’re not a Bazaarvoice client, hold tight—we hope to add additional partners as well as a self-submission model soon.”

Meanwhile, businesses already successful with customer reviews are far from sitting on their laurels. New tools enabling consumers to simultaneously multi-post their reviews to Facebook, Twitter and most blogs are cropping up on company websites. Other businesses are embedding consumer reviews in marketing e-mails. And still other early adopters now encourage customers to post reviews in video format.

Bottom line: It’s no longer enough to post a spate of customer reviews on your website and call it a day. Firms seeing the best returns are becoming more sophisticated in their techniques. Fortunately, you can, too. Here’s a gameplan:

Incorporate Your Customer Reviews in Google Search, ASAP: During the coming months, Google plans to expand the number of service providers feeding reviews to its search engine. Google also plans to offer a self-submission model for those who are using a homegrown or relatively unknown review module.

Include Negative Reviews to Foster Authenticity: While many businesses shudder at the thought of including negative product or service reviews on their websites, many web marketers insist that negative reviews in the mix are essential. New research indicates they may be right. The 2010 Social Shopping Survey, for example, found that 38% of online shoppers distrust review domains that feature only positive reviews.


	Bazaarvoice is the first customer reviews software company to partner with Google in its increased focus on customer reviews.

Use Creative Tactics to Solicit Customer Reviews: Generally, businesses need to spike interest in a new reviews domain before it takes on a life of its own. One of the easiest ways is to sponsor a contest giveaway. Offering the chance to win $100 to $500 just for submitting a review usually does the trick. Reaching out with a blast e-mail requesting reviews from all of the customers you’ve ever done business with also works. Other proven tactics include sending a follow-up e-mail requesting a review shortly after a purchase and honoring prolific reviewers on your site with special badges and other distinctions, such as points that can be redeemed for products or services.

Enable Reviewers to Effortlessly Multi-Post to Facebook, Twitter and Most Blogs: PowerReviews, one of the more popular review packages available, offers a tool that enables consumers to simultaneously post a review of your product or service to your website, Facebook and Twitter as well as to blogs using Wordpress, Blogger, Live Journal and Windows Live Spaces. That’s so smart that you have to expect at least some of PowerReviews’ competitors are scrambling to offer something similar soon.

Encourage Video Reviews: While text reviews are still king, video reviews are gaining in popularity. In fact, 24% of online shoppers surveyed said that a video review had influenced a purchase decision, according to the 2010 Social Shopping Survey. A caveat: Offering hundreds of video reviews on your website may prove too costly in terms of increased bandwidth demands. An easy alternative is to link to any reviews of your product or service you might find on YouTube
as well as linking to shopping sites entirely devoted to offering video reviews, such as ExpoTV (). It also doesn’t hurt to encourage your customers to add video reviews of your products or services to these free services.

Include Customer Reviews In Marketing E-mails: Bazaarvoice offers a number of case studies on its site describing businesses that have generated increased sales in marketing e-mails by including consumer reviews right in
those e-mails.

Be Sure Your Reviews Are Mobile-Ready: Sophisticated users of mobile phones these days think nothing of sourcing reviews for products while perusing the merchandise at a brick-and-mortar location. Check with your web designer/IT department to be sure that your company’s reviews are easily accessible by mobile phone. You also may want to look for review software packages that help automate the process. Bazaarvoice, for example, offers a tool called MobileVoice that allows consumers to instantly download product reviews on their phones by inputting a keyword or product SKU.

Use Reviews for Higher Search-Engine Rankings: One of the welcome side benefits of a reviews domain is higher rankings in search-engine returns. Essentially, search engines reward websites that continually provide fresh, useful content to the web with a higher ranking. Consequently, it’s a good idea to look for review packages that optimize that reward. PowerReviews, for example, offers a tool called In-Line SEO, which ensures that consumers clicking to your website will find consumer reviews embedded in your product purchase page.

Shop the Latest Turnkey Customer Review Packages: PowerReviews (www.powerreviews.com; starts at $29) and Bazaarvoice (www.bazaarvoice.com; call for price) represent the high end of customer review solutions. You’ll want to evaluate these offerings first to get a general idea of the state-of-the-art in customer-reviews software. Afterward, you’ll be well-served to check out other packages, such as Review-Script (www.review-script.com; starts at $125), RatingSystem (www.ratingsystem.com; free-$100 per month) and KudosWorks (www.kudosworks.com; starts at $60 per year). For instance, KudosWorks—a positive-only testimonials service—may appeal to more traditional businesses still uneasy about running negative product or service reviews on their websites.

Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York.
Voice: 646/233-4089
E-mail: joe@joedysart.com
Website: www.joedysart.com

SEMA Hall of Famers Unite at Show 'N Shine

Thu, 07/01/2010 - 10:21

Iskenderian & Xydias at 2009 Installation Banquet

Ed Iskenderian and Alex Xydias (background) were just two of many motor legends who gathered at last year's SEMA Installation Banquet & Gala Fundraiser.

An exclusive SEMA Hall of Fame VIP area sponsored by Source Interlink Media is bringing several members of the esteemed group together during the 2010 SEMA Show ‘N Shine, Saturday, July 24, 10:00 a.m.–4:00 p.m. at the Pasadena Convention Center, Pasadena, California.

Dating back more than 40 years, the SEMA Hall of Fame is an elite group consisting of individuals who have made extraordinary contributions to the industry. It is considered by many to be the most prestigious honor anyone can receive from SEMA.

While the Hall of Famers will mingle amongst themselves in the VIP area, they also will be strolling the car show, meeting with visitors and signing autographs throughout the day.

“Source Interlink Media has been a long-time supporter of SEMA,” said Ron Funfar, 2007 SEMA Hall of Fame inductee and president of Hedman Hedders/Trans-Dapt. “Doug Evans, Ira Gabriel and their respective groups have once again come through for us by sponsoring the SEMA Hall of Fame VIP area. It’s rare to be able to get more than a handful of SEMA Hall of Famers together in one place at one time. We’re excited to be able to create this special area for them and have everyone at the Show ‘N Shine be able to join us in honoring and showcasing these luminaries."

Source Interlink Media publishes more than 50 leading automotive enthusiast magazine titles, including Hot Rod, Import Tuner, Automobile, Motor Trend, Super Street, Motorcyclist, Truckin’ and Truck Trend. Several of Source Interlink Media’s leading editors will be at the Show ‘N Shine, along with a display of feature vehicles from the group.

The Show ‘N Shine is a charity car show, with proceeds benefiting two children’s charities: Childhelp and Victory Junction Gang Camp. The event will be held in conjunction with the third annual SEMA Cares Pinewood Drag Races, which is also a fundraiser benefiting the two charities.

To enter a vehicle into the car show, visit www.sema.org/shownshine or contact Mike Clark at 702/450-7662, ext. 108. To attend the event, tickets are $5 per person with kids 12 and under free of charge. Tickets will be available at the door.

Auto Celebrity Chip Foose to Sign Autographs at SEMA Show ‘N Shine

Thu, 07/01/2010 - 10:19


	Chip Foose, award-winning automotive designer best known for his work on TLC’s “Overhaulin’,” will be the grand marshal for the second annual SEMA Show ‘N Shine car show.

Television hosts and automotive icons Chip Foose and Dennis Gage will be signing autographs at the second annual SEMA Show ‘N Shine, Saturday, July 24, at the Pasadena Convention Center. Autographs will be free of charge with admission to the event, which is free for kids 12 and under, $5 for all others.

Unlike the annual trade show that SEMA organizes each year in Las Vegas, the general public is invited to attend the Show ‘N Shine. Tickets will be available at the event, taking place 10:00 a.m.–4:00 p.m. at the Pasadena Convention Center, 300 East Green St., in Pasadena, California. Vehicle owners also are invited to enter a vehicle into the charity car show by visiting www.sema.org/shownshine.

Foose, award-winning automotive designer best known for his work on TLC’s "Overhaulin’," is the event’s grand marshal. He will be signing autographs from 1:00 p.m.–2:00 p.m. Gage, host of the television program "My Classic Car," will be signing autographs from 11:00 a.m.–12:00 noon.

Several members of the SEMA Hall of Fame will also be in attendance. They will be strolling the car show throughout the day, providing visitors with an opportunity to take photos and obtain autographs.

On display will be a unique collection of more than 150 one-of-a-kind vehicles, including several restored classics dating as far back as the ’40s, musclecars from the ’60s, modern-day high-performance vehicles and a number of restyled cars featuring the craftsmanship of top industry designers.

“Last year’s inaugural SEMA Show ‘N Shine featured an amazing collection of cars and trucks,” said Show ‘N Shine organizer Mike Spagnola of Street Scene Equipment. “We’re expecting this year’s event to be even more impressive and encourage those with show vehicles to come join us. This is definitely an event they will not want to miss.”

The Show ‘N Shine is a fundraising event, with proceeds benefiting two children’s charities: Childhelp and Victory Junction Gang Camp. The car show will be held in conjunction with the third annual SEMA Cares Pinewood Drag Races, which is also a fundraiser benefiting the two charities. To enter a vehicle into the car show, visit www.sema.org/shownshine or contact Mike Clark at 702/450-7662, ext. 108.

SEMA News - July 2010

Members Benefit From Alliant Insurance Services

SEMA News - July 2010

KTLA-5 Morning News

AutoWeek,August 24, 2009

Pasadena Star News, July 30, 2009

SEMA News - July 2010

Exhibitors Offer Buyers 105 Ways to Boost Profit

SEMA News - July 2010

Exhibitors Offer Buyers 105 Ways to Boost Profit

SEMA News - July 2010

The Recession Hurt, But Prospects Are Looking Bright Again

SEMA News - July 2010

The Recession Hurt, But Prospects Are Looking Bright Again

SEMA News - July 2010

Buyer Attendees Find the Secret to Success

SEMA News - July 2010

A Powerful, Proven Tool


		—For a more detailed analysis of the ProPledge and SEMA partners such as Alliant Insurance Services, visit the newly redesigned ProPledge website or call 818/248-4449.