"We're used to seeing lots of Mercedes, BMW and Audi test cars on the Nurburgring," says spy shooter Brenda Priddy of Brenda Priddy & Co. "But we've caught something a little different and much more bizarre-looking."

What you're looking at is the Roding Roadster—a super-lightweight, all-carbon-fiber track car. Priddy says that it weighs in at a little more than 2,000 lbs. and gets its power from a turbo-charged V6. There are more than 300 horses running through the rear wheels, and gears are changed via a six-speed manual.

It's not what too many would call a looker, but speed is its game. According to Priddy, the Roding Roadster will rip off a 0–62 mph run in 3.9 seconds and pull 1.4 lateral g's in the bends!

Photo Credit: Brenda Priddy & Company

"We're used to seeing lots of Mercedes, BMW and Audi test cars on the Nurburgring," says spy shooter Brenda Priddy of Brenda Priddy & Co. "But we've caught something a little different and much more bizarre-looking."

What you're looking at is the Roding Roadster—a super-lightweight, all-carbon-fiber track car. Priddy says that it weighs in at a little more than 2,000 lbs. and gets its power from a turbo-charged V6. There are more than 300 horses running through the rear wheels, and gears are changed via a six-speed manual.

It's not what too many would call a looker, but speed is its game. According to Priddy, the Roding Roadster will rip off a 0–62 mph run in 3.9 seconds and pull 1.4 lateral g's in the bends!

Photo Credit: Brenda Priddy & Company

"We're used to seeing lots of Mercedes, BMW and Audi test cars on the Nurburgring," says spy shooter Brenda Priddy of Brenda Priddy & Co. "But we've caught something a little different and much more bizarre-looking."

What you're looking at is the Roding Roadster—a super-lightweight, all-carbon-fiber track car. Priddy says that it weighs in at a little more than 2,000 lbs. and gets its power from a turbo-charged V6. There are more than 300 horses running through the rear wheels, and gears are changed via a six-speed manual.

It's not what too many would call a looker, but speed is its game. According to Priddy, the Roding Roadster will rip off a 0–62 mph run in 3.9 seconds and pull 1.4 lateral g's in the bends!

Photo Credit: Brenda Priddy & Company

	Edelbrock Academy, developed through a partnership with the Ohio Technical College and Edelbrock LLC, is designed to give students a solid foundation for building and tuning American musclecars and performance vehicles.

Edelbrock and Ohio Technical College Partner for Edelbrock Academy
Ohio Technical College (OTC) formed a new partnership with Edelbrock LLC to create the Edelbrock Academy, a program designed to give students a solid foundation for building and tuning of American musclecars and performance vehicles. According to a release from OTC, the Edelbrock Academy will provide students with the skills necessary to efficiently produce a vehicle through planning, installation and modification of the engine, suspension system, braking system and drivetrain. The course will also cover engine performance modifications; installation of intakes, exhaust, nitrous, carburetors, fuel injection, supercharging systems and numerous additional Edelbrock products; and dyno tuning and testing using products and equipment from Edelbrock LLC. Students will also gain an understanding of the aftermarket performance industry by learning about the history of Edelbrock and the Specialty Equipment Market Association (SEMA). Upon completion of the Edelbrock Academy program, the participants will receive a certificate signifying their specialized, high-performance training.

Directed Electronics Named Manufacturer of the Year
Directed Electronics was named the Manufacturer of the Year in Mobile Electronics magazine’s 2010 Dealers’ Choice Awards. Directed also earned awards for Best Technical Support, Best Customer Service and Best Warranty Programs. According to Kevin Duffy, president of Directed Electronics, “These awards recognize our focus on being the supplier of choice for our customers, and we are particularly proud to be recognized for the first time as Manufacturer of the Year—a unique honor that reflects the hard work and dedication of all our employees. “We created the Directed Dealers’ Bill of Rights to let our customers know they’re entitled to nothing less than world-class service and support,” added Duffy, “and it’s good to see that our focus on the customer is paying off with these honors.” Jeff Burt, director of technical services, added: “What makes this first-place award in Tech Support so special is that the votes come from our dealers—the people we support each day.”

LINE-X Featured on World's Greatest
LINE-X Protective Coatings has been chosen to be a part of the "World's Greatest!" television series. The show will feature footage filmed on-site at LINE-X's Santa Ana, California, offices and will showcase how its product innovations make LINE-X one of the "World's Greatest!" companies. "World's Greatest!" is a 30 minute television series dedicated to highlighting the world's greatest companies, products, places and people. Each episode showcases a behind-the-scenes view of selected companies, offering executive interviews, product development insight and unique product uses. 

	Curt Ukasik of RPM Hot Rods in Warrendale, Pennsylvania, was presented with the Goodguys Trendsetter award in Las Vegas.

Ukasik Named 2010 Goodguys Trendsetter
Curt Ukasik of RPM Hot Rods in Warrendale, Pennsylvania, was presented with the Goodguys Trendsetter award in Las Vegas. The award is presented annually at the SEMA Show to rising young talents in the realm of rod and custom car building. Read about Ukasik and his accomplishments here. Past recipients of the Goodguys Trendsetter Award include; Chip Foose, Troy Trepanier, Alan Johnson, Eric Peratt, Tim Strange, Dave Lane, Zane Cullen, Dean Livermore, Jesse Greening, Troy Ladd, J.F. Launier and Phil and Jeremy Gerber.

PCGCampbell to Handle Communications for LeMay – America’s Car Museum
LeMay – America’s Car Museum has chosen PCGCampbell (PCGC) to assist in creating and implementing its overall marketing communications strategy, ranging from public and media relations to sponsorship and relationship marketing. America’s Car Museum, located in Tacoma, Washington, was founded by Harold and Nancy LeMay, who amassed the largest privately owned collection of automobiles, motorcycles and trucks in the world—reaching a peak of 3,500 vehicles in the 1990s. The LeMays ultimately decided the public should have access to their collection, which served as the impetus for the $60 million, 165,000 sq.-ft. interactive auto museum and educational center that debuts next year.

	The Fifth Annual International Speedsters Trials and Reunion will join the Smith Collection Museum of American Speed in Lincoln, Nebraska, from June 15–18, 2011.

International Speedsters Trials and Reunion Heads to the Smith Collection Museum of American Speed
The Fifth Annual International Speedsters Trials and Reunion will join the Smith Collection Museum of American Speed in Lincoln, Nebraska, from June 15–18, 2011. The reunion is a bi-annual meeting that celebrates the fun, freedom and excitement of cars powered by pre-’35 side-valve Ford four-cylinder engines. More than just a static car show, the reunion features one or more road tours of approximately 100 miles, plus an exciting old-fashioned hill climb (governed by rules and classes from Ford A Speed Technology). Participants will have a chance to test their cars on a chassis dyno and take in one of several technical presentations and discussions. For more information on the Fifth Annual International Speedsters Trials and Reunion, contact Rich Johnston at the Smith Collection Museum of American Speed by calling 402/323-3181, or via e-mail at rsjohnston@speedwaymotors.com.

	Stacy and Kyle Tucker celebrate Detroit Speed & Engineering’s HRIA Business of the Year award during the council’s annual reception.

Council award winners from the SEMA Show include:

Automotive Restoration Market Organization (ARMO)

• Business of the Year – Classic Automotive Restoration Specialists Inc.
• Restoration Event of the Year – YearOne Inc.
• Person of the Year – Jim Barber

Hot Rod Industry Alliance (HRIA)

• Hall of Fame – Brent Van Dervort
• Hall of Fame – Bobby Alloway
• Industry Recognition of an Individual Award – Bob Millard
• Business of the Year – Detroit Speed & Engineering Inc.

Light-Truck Accessory Alliance (TORA)

• Retailer of the Year – Chux Trux Inc.
• Hall of Fame – Tom Brooks, Truckin Thunder
• TORA Chairman’s Award – Chris Ripper

Manufacturers' Rep Council (MRC)

• Hall of Fame – Jim Considine Jr., Considine Sales & Marketing
• STAR Award (Sales Team Annual Recognition) – TruXedo

Motorsports Parts Manufacturers Council (MPMC)

• Hall of Fame Awards – John Menzler, Amy Faulk, Paul “Scooter” Brothers, Jeep Worthan

Professional Restylers Organization (PRO)

• Jim Borré Lifetime Achievement Award – Rick Jones, Auto Sunroof, Inc.
• Nat Danas Person of the Year – Diana Braschler, Dealer Source Ltd.
• Manufacturer of the Year, Sponsored by Restyling Magazine – Advantage Truck Accessories
• Restyler of the Year, Sponsored by Katzkin Leather Inc. – Auto Trim of Denver

SEMA Businesswomen's Network (SBN)

• Woman of the Year – S. Kellie Colf, Eaton Detroit Spring
• Mentor of the Year – John Menzler, COMP Performance Group
• Athena Award – Wade Kawasaki, Exports International

Street Performance Council (SPC)

• Person of the Year – Nate Shelton
• Industry Icon – Dave McClelland
• Business of the Year – Hypertech Inc.

Wheel & Tire Council (WTC)

• Lifetime Achievement Award – Fenton Liffick, Prestige Autotech Corp.

Young Executive Network (YEN)

• Vanguard Award – Rich Barsamian, Advanced Clutch Technology
• Young Executive of the Year – Darron Shubin, MagnaFlow Performance

	Stacy and Kyle Tucker celebrate Detroit Speed & Engineering’s HRIA Business of the Year award during the council’s annual reception.

Council award winners from the SEMA Show include:

Automotive Restoration Market Organization (ARMO)

• Business of the Year – Classic Automotive Restoration Specialists Inc.
• Restoration Event of the Year – YearOne Inc.
• Person of the Year – Jim Barber

Hot Rod Industry Alliance (HRIA)

• Hall of Fame – Brent Van Dervort
• Hall of Fame – Bobby Alloway
• Industry Recognition of an Individual Award – Bob Millard
• Business of the Year – Detroit Speed & Engineering Inc.

Light-Truck Accessory Alliance (TORA)

• Retailer of the Year – Chux Trux Inc.
• Hall of Fame – Tom Brooks, Truckin Thunder
• TORA Chairman’s Award – Chris Ripper

Manufacturers' Rep Council (MRC)

• Hall of Fame – Jim Considine Jr., Considine Sales & Marketing
• STAR Award (Sales Team Annual Recognition) – TruXedo

Motorsports Parts Manufacturers Council (MPMC)

• Hall of Fame Awards – John Menzler, Amy Faulk, Paul “Scooter” Brothers, Jeep Worthan

Professional Restylers Organization (PRO)

• Jim Borré Lifetime Achievement Award – Rick Jones, Auto Sunroof, Inc.
• Nat Danas Person of the Year – Diana Braschler, Dealer Source Ltd.
• Manufacturer of the Year, Sponsored by Restyling Magazine – Advantage Truck Accessories
• Restyler of the Year, Sponsored by Katzkin Leather Inc. – Auto Trim of Denver

SEMA Businesswomen's Network (SBN)

• Woman of the Year – S. Kellie Colf, Eaton Detroit Spring
• Mentor of the Year – John Menzler, COMP Performance Group
• Athena Award – Wade Kawasaki, Exports International

Street Performance Council (SPC)

• Person of the Year – Nate Shelton
• Industry Icon – Dave McClelland
• Business of the Year – Hypertech Inc.

Wheel & Tire Council (WTC)

• Lifetime Achievement Award – Fenton Liffick, Prestige Autotech Corp.

Young Executive Network (YEN)

• Vanguard Award – Rich Barsamian, Advanced Clutch Technology
• Young Executive of the Year – Darron Shubin, MagnaFlow Performance

The SEMA Show shines the spotlight on the parts and technologies of the specialty-equipment market and all of the professionals who represent the heartbeat of the industry. The Show also serves as the industry's stage to honor those whose tireless efforts and contributions have shaped an industry and a hobby enjoyed by millions throughout the world.

Below are the winners of the awards presented during the SEMA Show Industry Awards Banquet that took place Thursday evening during Show week.

SEMA Warehouse Distributor of the Year: Meyer Distributing

Founded in the mid-1980s as a truck parts and equipment distributor in Haysville, Indiana, Meyer Distributing steadily grew during the next three decades eventually expanding its customer base to include shipping to all 50 states. Today, Meyer Distributing has become one of the most successful warehouse distributors of high performance automotive parts in the country representing over 300 product lines and serving thousands of customers through its warehousing facilities. Meyer Distributing was runner-up for the 2009 Warehouse Distributor of the Year award and has been honored as Warehouse Distributor of the Year by several other prestigious industry organizations. Key members of Meyer Distributing have also served on SEMA's Light-Truck Accessory Alliance and Professional Restylers Organization Select Committees.

SEMA Manufacturers' Rep Agency of the Year: Michael Kunzman & Associates

Michael Kunzman & Associates is an independent manufacturer’s sales representative agency specializing in the performance automotive aftermarket. Michael Kunzman & Associates represents some of the largest manufacturers in the industry to every level of distribution including warehouse distributors, retailers, mail order companies, OEM, expediters, jobbers, installers, speed shops, engine builders, and specialty customizers. The company provides coverage throughout the Midwest, as well as parts of Canada. Among the services offered are training seminars, point-of-purchase displays, catalog creation and maintenance, merchandising, advertising, warranty and warehousing of products.

The PWA Manufacturer of the Year is Painless Performance. PWA presents its Manufacturer of the Year Award in recognition of outstanding contributions to the specialty-equipment industry and in appreciation of conscientious efforts in support of the warehouse distributor concept of merchandise distribution.	PWA presented its Person of the Year Award to Rick Sparks of Comp Cams. PWA presents its Person of the Year Award in recognition of outstanding contribution and in appreciation of their conscientious dedication as an individual member to the Specialty Equipment Industry.

The SEMA Show shines the spotlight on the parts and technologies of the specialty-equipment market and all of the professionals who represent the heartbeat of the industry. The Show also serves as the industry's stage to honor those whose tireless efforts and contributions have shaped an industry and a hobby enjoyed by millions throughout the world.

Below are the winners of the awards presented during the SEMA Show Industry Awards Banquet that took place Thursday evening during Show week.

SEMA Warehouse Distributor of the Year: Meyer Distributing

Founded in the mid-1980s as a truck parts and equipment distributor in Haysville, Indiana, Meyer Distributing steadily grew during the next three decades eventually expanding its customer base to include shipping to all 50 states. Today, Meyer Distributing has become one of the most successful warehouse distributors of high performance automotive parts in the country representing over 300 product lines and serving thousands of customers through its warehousing facilities. Meyer Distributing was runner-up for the 2009 Warehouse Distributor of the Year award and has been honored as Warehouse Distributor of the Year by several other prestigious industry organizations. Key members of Meyer Distributing have also served on SEMA's Light-Truck Accessory Alliance and Professional Restylers Organization Select Committees.

SEMA Manufacturers' Rep Agency of the Year: Michael Kunzman & Associates

Michael Kunzman & Associates is an independent manufacturer’s sales representative agency specializing in the performance automotive aftermarket. Michael Kunzman & Associates represents some of the largest manufacturers in the industry to every level of distribution including warehouse distributors, retailers, mail order companies, OEM, expediters, jobbers, installers, speed shops, engine builders, and specialty customizers. The company provides coverage throughout the Midwest, as well as parts of Canada. Among the services offered are training seminars, point-of-purchase displays, catalog creation and maintenance, merchandising, advertising, warranty and warehousing of products.

The PWA Manufacturer of the Year is Painless Performance. PWA presents its Manufacturer of the Year Award in recognition of outstanding contributions to the specialty-equipment industry and in appreciation of conscientious efforts in support of the warehouse distributor concept of merchandise distribution.	PWA presented its Person of the Year Award to Rick Sparks of Comp Cams. PWA presents its Person of the Year Award in recognition of outstanding contribution and in appreciation of their conscientious dedication as an individual member to the Specialty Equipment Industry.

	Local Motors President, CEO and co-founder John B. Rogers was the keynote speaker at the New Products Awards Breakfast. Rogers spoke on the importance of an open, collaborative development environment and the need to share ideas.

Local Motors President, CEO and co-founder John B. Rogers helped to kick-off the 2010 SEMA Show as the Keynote speaker of the New Products Awards Breakfast. The annual breakfast gathering is where some of the hottest products the industry has to offer are recognized for expertise in design, craftsmanship and ingenuity. Two new categories were added to this year's award presentation: Best New Tire and Related Product and The Best New Wheel and Related Product.

Rogers launched Local Motors three years ago based on the concept of open-source co-creation and local manufacturing, a business practice and philosophy highlighted in the August issue of SEMA News. During the breakfast, Rogers explained how open sourcing would change the production of automobiles and the importance of a collaborative development environment to share ideas.

After his presentation, attendees enjoyed a first-hand look at the products the industry has deemed most innovative. Criteria that ranked high on the judges' selection for the New Products Awards Showcase included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2010 New Products Award winners are:

Best Engineered New Product

Winner: LOKAR Performance Products, Drive-by-Wire Electronic Throttle Control (ETC)

Runner Up: ISIS Power, ISIS inTOUCH Max Touch Screen System

Runner Up: QA1 Motorsports, Wireless Remote Adjust System

Best New Exterior Accessory Product

Winner: Pro Comp/Smittybilt, M1 Truck Bumper

Runner Up: Stainless Showworks Inc., ’10-’11 Mustang V6 and GT Mirrored Polished Stainless Steel Engine Compartment Dress Up Kit

Runner Up: MBRP Inc., Mega Tips

Best New Interior Accessory Product

Winner: Omix-Ada/Rugged Ridge, Rugged Ridge Interior Trim Kit for the ’07-’10 Jeep JK Wrangler

Runner Up: B&M Racing and Performance Products, Hurst HardDrive Stick

Runner Up: Spectre Performance, ProFab Door Panels

Best New Merchandising Display

Winner: ARP Inc., ARP Ultra Torque Counter Display

Runner Up: Husky Liners, Husky Mud Guard P.O.P.

Runner Up: Fastway Trailer Products, Fastway Flip Display

Best New Mobile Electronics Product

Winner: Directus, Prodigy One

Runner Up: Cobra Electronics, Cobra iRadar Detection System

Runner Up: Dynojet Research, Power Vision

Best New Off-Road/4-Wheel-Drive Product

Winner: Timbren Industries Inc., Axle-Less Trailer Suspension

Runner Up: Omix-Ada/Rugged Ridge, Tire Carrier Linkage for ’76-’11 Jeeps

Runner Up: Advance Adapters Inc., Deluxe TJ Cable Shifter

Best New Packaging Design

Winner: Bubba Rope, Bubba Rope

Runner Up: Meguiar's Inc., Brilliant Solutions Wheel Polishing Kit

Runner Up: AMP Research, AMP Research Bed X-Tender

Best New Performance-Racing Product

Winner: COMP Performance Group, COMP Cams Phaser Adjustable Locks for the ’11 5.0L Mustang

Runner Up: Holley Performance Products, Holley LS3/L92 Hi-Ram Modular Intake Manifold System, Carb & EFI

Runner Up: BD Diesel Performance, Big Daddy Race Turbo/Diverter Valve

Best New Performance-Street Product

Winner: McLeod Racing, Mustang Master Cylinder Retro Kit

Runner Up: Painless Performance Products, GM Gen IV Tach Driver

Runner Up: COMP Performance Group, TCI 6X Six-Speed Transmission Package for Ford, Chrysler and Pontiac Applications

Best New Powersports Product

Winner: AMSOIL, AMSOIL Quickshot SE

Runner Up: Axia Alloys, Modular Roll Cage Clamping System

Runner Up: SSV Works, BM-175S/B

Best New Street Rod/Custom Car Product

Winner: Dakota Digital Inc., VHX Hybrid Analog/Digital Instrument Systems, GM Tri-Five Applications

Runner Up: Billet Specialties Inc., Billet Deck Lid Hinge

Runner Up: Danchuk Manufacturing, ’57 Front One-Piece OE-style Bumper

Best New Tire and Related Product

Winner: Continental Tire, Continental ProContact With EcoPlus Technology

Runner Up: Continental Tire, General Grabber

Runner Up: Coker Tire, Excelsior Stahl Sport

Best New Tools & Equipment Product

Winner: AAC, The Filler Detective

Runner Up: TecMate North America, OptiMate 6-TM-181

Runner Up: Auto Meter Products, BVA-260

Best New Van/Pickup/Sport-Utility Product

Winner: Fastway Trailer Products, Fastway Flip-Self-Retracting Jack Foot

Runner Up: Shin Shield, Shin Shield

Runner Up: RBP/Rolling Big Power-A Division of Lexani, RBP Logo Mud Flap

Best New Wheel and Related Product

Winner: The Ultimate Wheel & Tire Plus Sizing Guide, Bolt Pattern Pro

Runner Up: Kyowa Designs/Concept One, Concept One Executive RS-55

Runner Up: IForged Performance Alloys/Forgestar Wheels, Forgestar CF5

Photos of all the 2010 New Product Showcase Winners are available online at: www.semaphotos.com.

	Local Motors President, CEO and co-founder John B. Rogers was the keynote speaker at the New Products Awards Breakfast. Rogers spoke on the importance of an open, collaborative development environment and the need to share ideas.

Local Motors President, CEO and co-founder John B. Rogers helped to kick-off the 2010 SEMA Show as the Keynote speaker of the New Products Awards Breakfast. The annual breakfast gathering is where some of the hottest products the industry has to offer are recognized for expertise in design, craftsmanship and ingenuity. Two new categories were added to this year's award presentation: Best New Tire and Related Product and The Best New Wheel and Related Product.

Rogers launched Local Motors three years ago based on the concept of open-source co-creation and local manufacturing, a business practice and philosophy highlighted in the August issue of SEMA News. During the breakfast, Rogers explained how open sourcing would change the production of automobiles and the importance of a collaborative development environment to share ideas.

After his presentation, attendees enjoyed a first-hand look at the products the industry has deemed most innovative. Criteria that ranked high on the judges' selection for the New Products Awards Showcase included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2010 New Products Award winners are:

Best Engineered New Product

Winner: LOKAR Performance Products, Drive-by-Wire Electronic Throttle Control (ETC)

Runner Up: ISIS Power, ISIS inTOUCH Max Touch Screen System

Runner Up: QA1 Motorsports, Wireless Remote Adjust System

Best New Exterior Accessory Product

Winner: Pro Comp/Smittybilt, M1 Truck Bumper

Runner Up: Stainless Showworks Inc., ’10-’11 Mustang V6 and GT Mirrored Polished Stainless Steel Engine Compartment Dress Up Kit

Runner Up: MBRP Inc., Mega Tips

Best New Interior Accessory Product

Winner: Omix-Ada/Rugged Ridge, Rugged Ridge Interior Trim Kit for the ’07-’10 Jeep JK Wrangler

Runner Up: B&M Racing and Performance Products, Hurst HardDrive Stick

Runner Up: Spectre Performance, ProFab Door Panels

Best New Merchandising Display

Winner: ARP Inc., ARP Ultra Torque Counter Display

Runner Up: Husky Liners, Husky Mud Guard P.O.P.

Runner Up: Fastway Trailer Products, Fastway Flip Display

Best New Mobile Electronics Product

Winner: Directus, Prodigy One

Runner Up: Cobra Electronics, Cobra iRadar Detection System

Runner Up: Dynojet Research, Power Vision

Best New Off-Road/4-Wheel-Drive Product

Winner: Timbren Industries Inc., Axle-Less Trailer Suspension

Runner Up: Omix-Ada/Rugged Ridge, Tire Carrier Linkage for ’76-’11 Jeeps

Runner Up: Advance Adapters Inc., Deluxe TJ Cable Shifter

Best New Packaging Design

Winner: Bubba Rope, Bubba Rope

Runner Up: Meguiar's Inc., Brilliant Solutions Wheel Polishing Kit

Runner Up: AMP Research, AMP Research Bed X-Tender

Best New Performance-Racing Product

Winner: COMP Performance Group, COMP Cams Phaser Adjustable Locks for the ’11 5.0L Mustang

Runner Up: Holley Performance Products, Holley LS3/L92 Hi-Ram Modular Intake Manifold System, Carb & EFI

Runner Up: BD Diesel Performance, Big Daddy Race Turbo/Diverter Valve

Best New Performance-Street Product

Winner: McLeod Racing, Mustang Master Cylinder Retro Kit

Runner Up: Painless Performance Products, GM Gen IV Tach Driver

Runner Up: COMP Performance Group, TCI 6X Six-Speed Transmission Package for Ford, Chrysler and Pontiac Applications

Best New Powersports Product

Winner: AMSOIL, AMSOIL Quickshot SE

Runner Up: Axia Alloys, Modular Roll Cage Clamping System

Runner Up: SSV Works, BM-175S/B

Best New Street Rod/Custom Car Product

Winner: Dakota Digital Inc., VHX Hybrid Analog/Digital Instrument Systems, GM Tri-Five Applications

Runner Up: Billet Specialties Inc., Billet Deck Lid Hinge

Runner Up: Danchuk Manufacturing, ’57 Front One-Piece OE-style Bumper

Best New Tire and Related Product

Winner: Continental Tire, Continental ProContact With EcoPlus Technology

Runner Up: Continental Tire, General Grabber

Runner Up: Coker Tire, Excelsior Stahl Sport

Best New Tools & Equipment Product

Winner: AAC, The Filler Detective

Runner Up: TecMate North America, OptiMate 6-TM-181

Runner Up: Auto Meter Products, BVA-260

Best New Van/Pickup/Sport-Utility Product

Winner: Fastway Trailer Products, Fastway Flip-Self-Retracting Jack Foot

Runner Up: Shin Shield, Shin Shield

Runner Up: RBP/Rolling Big Power-A Division of Lexani, RBP Logo Mud Flap

Best New Wheel and Related Product

Winner: The Ultimate Wheel & Tire Plus Sizing Guide, Bolt Pattern Pro

Runner Up: Kyowa Designs/Concept One, Concept One Executive RS-55

Runner Up: IForged Performance Alloys/Forgestar Wheels, Forgestar CF5

Photos of all the 2010 New Product Showcase Winners are available online at: www.semaphotos.com.