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New Products Showcase Features More Than 2,000 Entries—Here Are the Winners

  Rogers Keynote
  Local Motors President, CEO and co-founder John B. Rogers was the keynote speaker at the New Products Awards Breakfast. Rogers spoke on the importance of an open, collaborative development environment and the need to share ideas.

Local Motors President, CEO and co-founder John B. Rogers helped to kick-off the 2010 SEMA Show as the Keynote speaker of the New Products Awards Breakfast. The annual breakfast gathering is where some of the hottest products the industry has to offer are recognized for expertise in design, craftsmanship and ingenuity. Two new categories were added to this year's award presentation: Best New Tire and Related Product and The Best New Wheel and Related Product.

Rogers launched Local Motors three years ago based on the concept of open-source co-creation and local manufacturing, a business practice and philosophy highlighted in the August issue of SEMA News. During the breakfast, Rogers explained how open sourcing would change the production of automobiles and the importance of a collaborative development environment to share ideas.

After his presentation, attendees enjoyed a first-hand look at the products the industry has deemed most innovative. Criteria that ranked high on the judges' selection for the New Products Awards Showcase included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

The 2010 New Products Award winners are:

Best Engineered New Product



Winner: LOKAR Performance Products, Drive-by-Wire Electronic Throttle Control (ETC)

Runner Up: ISIS Power, ISIS inTOUCH Max Touch Screen System

Runner Up: QA1 Motorsports, Wireless Remote Adjust System

Best New Exterior Accessory Product



Winner: Pro Comp/Smittybilt, M1 Truck Bumper

Runner Up: Stainless Showworks Inc., ’10-’11 Mustang V6 and GT Mirrored Polished Stainless Steel Engine Compartment Dress Up Kit

Runner Up: MBRP Inc., Mega Tips

Best New Interior Accessory Product



Winner: Omix-Ada/Rugged Ridge, Rugged Ridge Interior Trim Kit for the ’07-’10 Jeep JK Wrangler

Runner Up: B&M Racing and Performance Products, Hurst HardDrive Stick

Runner Up: Spectre Performance, ProFab Door Panels

Best New Merchandising Display



Winner: ARP Inc., ARP Ultra Torque Counter Display

Runner Up: Husky Liners, Husky Mud Guard P.O.P.

Runner Up: Fastway Trailer Products, Fastway Flip Display

Best New Mobile Electronics Product



Winner: Directus, Prodigy One

Runner Up: Cobra Electronics, Cobra iRadar Detection System

Runner Up: Dynojet Research, Power Vision

Best New Off-Road/4-Wheel-Drive Product



Winner: Timbren Industries Inc., Axle-Less Trailer Suspension

Runner Up: Omix-Ada/Rugged Ridge, Tire Carrier Linkage for ’76-’11 Jeeps

Runner Up: Advance Adapters Inc., Deluxe TJ Cable Shifter

Best New Packaging Design



Winner: Bubba Rope, Bubba Rope

Runner Up: Meguiar's Inc., Brilliant Solutions Wheel Polishing Kit

Runner Up: AMP Research, AMP Research Bed X-Tender

Best New Performance-Racing Product



Winner: COMP Performance Group, COMP Cams Phaser Adjustable Locks for the ’11 5.0L Mustang

Runner Up: Holley Performance Products, Holley LS3/L92 Hi-Ram Modular Intake Manifold System, Carb & EFI

Runner Up: BD Diesel Performance, Big Daddy Race Turbo/Diverter Valve

Best New Performance-Street Product



Winner: McLeod Racing, Mustang Master Cylinder Retro Kit

Runner Up: Painless Performance Products, GM Gen IV Tach Driver

Runner Up: COMP Performance Group, TCI 6X Six-Speed Transmission Package for Ford, Chrysler and Pontiac Applications

Best New Powersports Product



Winner: AMSOIL, AMSOIL Quickshot SE

Runner Up: Axia Alloys, Modular Roll Cage Clamping System

Runner Up: SSV Works, BM-175S/B

Best New Street Rod/Custom Car Product



Winner: Dakota Digital Inc., VHX Hybrid Analog/Digital Instrument Systems, GM Tri-Five Applications

Runner Up: Billet Specialties Inc., Billet Deck Lid Hinge

Runner Up: Danchuk Manufacturing, ’57 Front One-Piece OE-style Bumper

Best New Tire and Related Product



Winner: Continental Tire, Continental ProContact With EcoPlus Technology

Runner Up: Continental Tire, General Grabber

Runner Up: Coker Tire, Excelsior Stahl Sport

Best New Tools & Equipment Product



Winner: AAC, The Filler Detective

Runner Up: TecMate North America, OptiMate 6-TM-181

Runner Up: Auto Meter Products, BVA-260

Best New Van/Pickup/Sport-Utility Product



Winner: Fastway Trailer Products, Fastway Flip-Self-Retracting Jack Foot

Runner Up: Shin Shield, Shin Shield

Runner Up: RBP/Rolling Big Power-A Division of Lexani, RBP Logo Mud Flap

Best New Wheel and Related Product



Winner: The Ultimate Wheel & Tire Plus Sizing Guide, Bolt Pattern Pro

Runner Up: Kyowa Designs/Concept One, Concept One Executive RS-55

Runner Up: IForged Performance Alloys/Forgestar Wheels, Forgestar CF5

Photos of all the 2010 New Product Showcase Winners are available online at: