Wed, 05/04/2011 - 08:35

Cadillac Plug In

Back in early March, during an interview about the Chevy Volt powertrain, a GM engineer let slip that work was under way on a plug-in version of the Cadillac SRX. While a spokesman for GM was quick to deny that such a program existed, the shooters at Brenda Priddy & Co. provide proof of the plug-in's existence as an early prototype has just hit the streets.

Priddy points to a few things on this mule that indicate this is no ordinary Cadillac. The first is the new fuel door that's been crudely installed, with spot welds, on the driver's side. Normally, the fuel door is on the passenger side of the SRX, and the prototype in these photos has a door on both sides. Priddy speculates that one is for fuel and the other is a temporary door for the charging port.

A look inside shows a significantly updated interior featuring a new center stack—similar to the one Priddy's team spied in the ’12 XTS—along with what appears to be a large touchscreen. Priddy also reports that a new steering wheel, shifter and gauge pod are also easy to see.

Priddy also said it was worth noting that the engineer's laptop present in the car had one of GM's Hybrid badges on it, a finding she feels was probably not a coincidence.

On the outside of the SRX, a new grille insert is visible—a feature that Priddy says will likely spread to the entire SRX line once it's refreshed.

The technical details are slim at this point, however, the SRX should be sporting some adaptation of the Chevy Volt powertrain, according to Priddy and her team. When speaking about the Volt powertain during the March interview, the GM engineer was quoted as saying, "We've got another plug-in coming, the SRX, which is the same basic technology."

Look for more details to surface as the Los Angeles Auto Show approaches in November.

Cadillac Plug In
Photo Credit: Brian Williams/Brenda Priddy & Company

Tue, 05/03/2011 - 12:16

Now more than ever, online video content is becoming a key element to every company’s marketing and communications strategy. YouTube alone gets more than 2 billion views a day. Whether your goal is to educate, entertain or market, video has growing implications for every company. But are you prepared to produce good-quality video content that is representative of your company and your brand? Where do you start? What equipment is essential?

The SEMA Education Institute (SEI) has assembled a panel of video production experts who will share their insight in a webinar on Thursday, May 12, at 10:00 a.m. (PDT). Join DC Chavez, Matt Martelli (Mad Media), Josh Martelli (Mad Media) and Eric Schumacher (powerTV Media) as they discuss:

  • The growing importance of video
  • In-house production vs. third-party vendors
  • Equipment essentials
  • Video production software and platforms
  • Key resources and more!
With years of automotive video experience, this panel will provide an incredible learning opportunity. Join us as we learn the essential components for online video production, Thursday, May 12, at 10:00 a.m. (PDT).

Participate live or download the webinar when it’s convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

SEMA members: click here for more information and to register.

Non-members: click here for more information and to register.
Tue, 05/03/2011 - 12:16

Now more than ever, online video content is becoming a key element to every company’s marketing and communications strategy. YouTube alone gets more than 2 billion views a day. Whether your goal is to educate, entertain or market, video has growing implications for every company. But are you prepared to produce good-quality video content that is representative of your company and your brand? Where do you start? What equipment is essential?

The SEMA Education Institute (SEI) has assembled a panel of video production experts who will share their insight in a webinar on Thursday, May 12, at 10:00 a.m. (PDT). Join DC Chavez, Matt Martelli (Mad Media), Josh Martelli (Mad Media) and Eric Schumacher (powerTV Media) as they discuss:

  • The growing importance of video
  • In-house production vs. third-party vendors
  • Equipment essentials
  • Video production software and platforms
  • Key resources and more!
With years of automotive video experience, this panel will provide an incredible learning opportunity. Join us as we learn the essential components for online video production, Thursday, May 12, at 10:00 a.m. (PDT).

Participate live or download the webinar when it’s convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

SEMA members: click here for more information and to register.

Non-members: click here for more information and to register.
Tue, 05/03/2011 - 11:30

Legislation to extend the emissions inspection waiver for new vehicles has been approved by the Nevada Senate Natural Resources Committee. Under the bill, new cars will be exempt for the first three years after their initial registration. The bill also changes the state’s emissions inspection program so that vehicles will only be required to undergo testing every two years. Current law requires annual emissions inspections for passenger vehicles and exempts new vehicles only for the first two years after initial registration. The bill will next be considered by the Senate Finance Committee. 

For more information, click here. For details, contact Steve McDonald at stevem@sema.org.

Tue, 05/03/2011 - 11:30

Legislation to extend the emissions inspection waiver for new vehicles has been approved by the Nevada Senate Natural Resources Committee. Under the bill, new cars will be exempt for the first three years after their initial registration. The bill also changes the state’s emissions inspection program so that vehicles will only be required to undergo testing every two years. Current law requires annual emissions inspections for passenger vehicles and exempts new vehicles only for the first two years after initial registration. The bill will next be considered by the Senate Finance Committee. 

For more information, click here. For details, contact Steve McDonald at stevem@sema.org.

Tue, 05/03/2011 - 11:27

Legislation to provide for an expanded-use antique vehicle registration class that would allow antique vehicles and replicas to be driven without limitation during the warmer part of the year (April 1 through October 31) has been approved by the full Illinois House of Representatives. Under the bill, expanded-use antiques are limited to traveling to and from car shows, exhibitions, servicing or demonstration during the colder months (November 1 through March 31). Regular antique vehicle registration would still be available for a lower fee to hobbyists who would prefer only operating their vehicle on a limited-use basis throughout the year. The bill will next be considered by the Senate Transportation Committee.  

For more information, click here. For details, contact Steve McDonald at stevem@sema.org.

Tue, 05/03/2011 - 11:27

Legislation to provide for an expanded-use antique vehicle registration class that would allow antique vehicles and replicas to be driven without limitation during the warmer part of the year (April 1 through October 31) has been approved by the full Illinois House of Representatives. Under the bill, expanded-use antiques are limited to traveling to and from car shows, exhibitions, servicing or demonstration during the colder months (November 1 through March 31). Regular antique vehicle registration would still be available for a lower fee to hobbyists who would prefer only operating their vehicle on a limited-use basis throughout the year. The bill will next be considered by the Senate Transportation Committee.  

For more information, click here. For details, contact Steve McDonald at stevem@sema.org.

Tue, 05/03/2011 - 11:24
SEMA-supported legislation to exempt vehicles more than 25 years old from the state’s annual emissions inspection and maintenance program was signed into law by Tennessee Governor Bill Haslam. To qualify for the exemption, these vehicles must be registered as “antique motor vehicles.” Antique vehicles are defined as more than 25 years old with a non-modified engine and body that is used for club activities, exhibits, tours, parades and similar uses as a collector's item; on the highways for the purpose of selling, testing the operation of or obtaining repairs or maintenance; and for general transportation on Saturday and Sunday.

Previous law in Tennessee only exempted vehicles manufactured before the ’75 model year from emissions inspection. The new law provides for a rolling emissions inspection exemption that would exempt qualifying antique vehicles upon enactment and would pick up an additional model year for each year the law is in effect. For details, contact Steve McDonald at stevem@sema.org.
Tue, 05/03/2011 - 11:24
SEMA-supported legislation to exempt vehicles more than 25 years old from the state’s annual emissions inspection and maintenance program was signed into law by Tennessee Governor Bill Haslam. To qualify for the exemption, these vehicles must be registered as “antique motor vehicles.” Antique vehicles are defined as more than 25 years old with a non-modified engine and body that is used for club activities, exhibits, tours, parades and similar uses as a collector's item; on the highways for the purpose of selling, testing the operation of or obtaining repairs or maintenance; and for general transportation on Saturday and Sunday.

Previous law in Tennessee only exempted vehicles manufactured before the ’75 model year from emissions inspection. The new law provides for a rolling emissions inspection exemption that would exempt qualifying antique vehicles upon enactment and would pick up an additional model year for each year the law is in effect. For details, contact Steve McDonald at stevem@sema.org.
Tue, 05/03/2011 - 09:33

 

pinewood
All SEMA members are invited to join the children of Childhelp in building pinewood dragsters for the upcoming Pinewood Drag Races.

Held in conjunction with the annual SEMA Installation Banquet & Gala Fundraiser, the SEMA Cares Pinewood Drag Races, presented by eBay Motors, will return July 29, 2011, at 12:00 p.m. at the Renaissance Hotel in Long Beach, California. The finals will take place during the cocktail reception shortly before the banquet begins.

This year, SEMA members can race either a car or a truck in two classes: Stock and Unlimited. Council members can either sponsor child-built cars and trucks in the Build it For Me (BIFM) Stock Class or they can build and enter their own SEMA-supplied stock car or truck. Stock-Class racing usually garners the most entries with a typical speed of 3.2 seconds on a 50-ft. track.

For hardcore speed enthusiasts, the Unlimited Class has only one rule—that one item from the stock kit be used. Cars in this class run sub-3 seconds and the current record holder is past SEMA Chairman and one-time YEN member Mitch Williams.

Come out and challenge your peers for the opportunity to win the coveted Council Cup. Proceeds from this fundraiser will benefit two worthwhile children’s charities—Childhelp and Victory Junction Gang Camp. The more cars or trucks fielded by each council member increase their chances of winning.

And if you're the hands-on type, SEMA invites you to help the children of Childhelp sand, paint and assemble the cars for the annual races. Each child will build two cars: one to keep and one reserved for sponsorship by a caring SEMA-member company or individual. The build day will take place at Childhelp Village West in Beaumont, California, Saturday, June 4. Members interested in participating are invited to contact derby@sema.org or visit the Pinewood Drag Races and SEMA Cares Facebook pages.

At last year’s award ceremony, the child-built car winner from Childhelp traded smack talk with Williams for building a Stock car that ran consistent 2.99 heats all day and advancing to take the title in his class. Will anyone besides an 11-year-old challenge Williams this year? The SEMA Cares committee hopes you will and thanks you in advance for your support of these two great charities.

Click here to register for the upcoming SEMA Cares Pinewood Drag Races.

Winners of the 2010 Pinewood Drag Races

Build It for Me



Travis White and Janette Hale, 
Paramount Restyling 

Hot Rod Industry Alliance

Tricel Honeycomb



Modified



Justin Hoffend, Freeman

Joel Ayres, SEMA Cares Committee

Chris Kersting, SEMA



Council Cup Challenge



SEMA Businesswomen’s Network

People’s Choice

Travis White, Janette Hale, Paramount Restyling

Stock

Melanie White, Hellwig Products
Nicolas Hoffend, Freeman
Chuck Schwartz, ConvExx

Unlimited

Famous Rhodes, eBay Motors
Todd Ryden, MSD Ignition
Eric Hoffend, Freeman

Grand National Trophy

SEMA Businesswomen’s Network