Nominations for the awards presented by SEMA's councils and committees during the 2011 SEMA Show are due by August 19. A "call for nominations" e-mail that provided details on the process, criteria and nomination information was sent out in July. SEMA and the councils strongly encourage all qualifying members to participate in this worthy process.

Every year during the annual SEMA Show in Las Vegas, the councils host their Industry Awards and Recognition Receptions to honor those who have made significant contributions to their respective industry throughout the year and to recognize those individuals who, through their body of work, have helped reshape our industry.

As we look to the future, it is important that we pause and thank those who have led by example and those who have paved the path to a better tomorrow. Please contact Arlene Wood at arlenew@sema.org with any questions.

Get started now by using the following links to nomination forms and materials.

• Hot Rod Industry Alliance (HRIA)
• Truck and Off-Road Alliance (TORA)
• Manufacturers' Rep Council (MRC)
• Professional Restylers Organization (PRO)
• SEMA Businesswomen's Network (SBN)
• Street Performance Council (SPC)
• Wheel & Tire Council (WTC)
• Young Executives Network (YEN)

Here is a look at some of the awards and winners presented at the council receptions during the 2010 SEMA Show.

Brent Van Dervort (middle) is officially inducted into the HRIA Hall of Fame.	Tom Brooks of Truckin' Thunder (right) accepts the 2010 TORA Retailer of the Year Award at the 2010 Fall Nationals Industry Awards Reception at the SEMA Show.
Left to right: Wade Cobb of HAPCO, Jim Considine III of Considine Sales & Marketing and Chris Fairless of the SS Sales & Marketing Group.	Pictured are PRO Jim Borre Lifetime Achievement recipient Rick Jones (second from left) of Auto Sunroof Inc.; presenter Eldon Bracken of Graphic Mart (far left); the Borre Family; and Karl Stearns of Scholar Intelligent Solutions (far right).
Nate Shelton (middle) accepts the SPC Person of the Year award during the 2010 SPC Industry Awards Reception.	The WTC Lifetime Achievement is presented to Fenton Liffick of Prestige Autotech Corp. (right) by WTC Chairman David Insull of American Tire Distributors.

 

Nominations for the awards presented by SEMA's councils and committees during the 2011 SEMA Show are due by August 19. A "call for nominations" e-mail that provided details on the process, criteria and nomination information was sent out in July. SEMA and the councils strongly encourage all qualifying members to participate in this worthy process.

Every year during the annual SEMA Show in Las Vegas, the councils host their Industry Awards and Recognition Receptions to honor those who have made significant contributions to their respective industry throughout the year and to recognize those individuals who, through their body of work, have helped reshape our industry.

As we look to the future, it is important that we pause and thank those who have led by example and those who have paved the path to a better tomorrow. Please contact Arlene Wood at arlenew@sema.org with any questions.

Get started now by using the following links to nomination forms and materials.

• Hot Rod Industry Alliance (HRIA)
• Truck and Off-Road Alliance (TORA)
• Manufacturers' Rep Council (MRC)
• Professional Restylers Organization (PRO)
• SEMA Businesswomen's Network (SBN)
• Street Performance Council (SPC)
• Wheel & Tire Council (WTC)
• Young Executives Network (YEN)

Here is a look at some of the awards and winners presented at the council receptions during the 2010 SEMA Show.

Brent Van Dervort (middle) is officially inducted into the HRIA Hall of Fame.	Tom Brooks of Truckin' Thunder (right) accepts the 2010 TORA Retailer of the Year Award at the 2010 Fall Nationals Industry Awards Reception at the SEMA Show.
Left to right: Wade Cobb of HAPCO, Jim Considine III of Considine Sales & Marketing and Chris Fairless of the SS Sales & Marketing Group.	Pictured are PRO Jim Borre Lifetime Achievement recipient Rick Jones (second from left) of Auto Sunroof Inc.; presenter Eldon Bracken of Graphic Mart (far left); the Borre Family; and Karl Stearns of Scholar Intelligent Solutions (far right).
Nate Shelton (middle) accepts the SPC Person of the Year award during the 2010 SPC Industry Awards Reception.	The WTC Lifetime Achievement is presented to Fenton Liffick of Prestige Autotech Corp. (right) by WTC Chairman David Insull of American Tire Distributors.

 

Nominations for the awards presented by SEMA's councils and committees during the 2011 SEMA Show are due by August 19. A "call for nominations" e-mail that provided details on the process, criteria and nomination information was sent out in July. SEMA and the councils strongly encourage all qualifying members to participate in this worthy process.

Every year during the annual SEMA Show in Las Vegas, the councils host their Industry Awards and Recognition Receptions to honor those who have made significant contributions to their respective industry throughout the year and to recognize those individuals who, through their body of work, have helped reshape our industry.

As we look to the future, it is important that we pause and thank those who have led by example and those who have paved the path to a better tomorrow. Please contact Arlene Wood at arlenew@sema.org with any questions.

Get started now by using the following links to nomination forms and materials.

• Hot Rod Industry Alliance (HRIA)
• Truck and Off-Road Alliance (TORA)
• Manufacturers' Rep Council (MRC)
• Professional Restylers Organization (PRO)
• SEMA Businesswomen's Network (SBN)
• Street Performance Council (SPC)
• Wheel & Tire Council (WTC)
• Young Executives Network (YEN)

Here is a look at some of the awards and winners presented at the council receptions during the 2010 SEMA Show.

Brent Van Dervort (middle) is officially inducted into the HRIA Hall of Fame.	Tom Brooks of Truckin' Thunder (right) accepts the 2010 TORA Retailer of the Year Award at the 2010 Fall Nationals Industry Awards Reception at the SEMA Show.
Left to right: Wade Cobb of HAPCO, Jim Considine III of Considine Sales & Marketing and Chris Fairless of the SS Sales & Marketing Group.	Pictured are PRO Jim Borre Lifetime Achievement recipient Rick Jones (second from left) of Auto Sunroof Inc.; presenter Eldon Bracken of Graphic Mart (far left); the Borre Family; and Karl Stearns of Scholar Intelligent Solutions (far right).
Nate Shelton (middle) accepts the SPC Person of the Year award during the 2010 SPC Industry Awards Reception.	The WTC Lifetime Achievement is presented to Fenton Liffick of Prestige Autotech Corp. (right) by WTC Chairman David Insull of American Tire Distributors.

 

Shurhold Industries Adds Pro-Motion to Distribution Network
Shurhold Industries added Pro-Motion Distributing to its network of distributors for Shurhold's automotive chemicals and hand-held tools. Pro-Motion Distributing is located in the City of Industry, California, and is a leading wholesale distributor of high-performance aftermarket products. Pro-Motion Distributing services a global market of more than 4,000 independently owned and operated automotive retailers. The company owns and operates offices in both California and Tennessee, which allows them to ship product both faster and at lower freight costs.

Scott Clatterbuck	Staci Langham

SCCA Pro Racing Hires Scott Clatterbuck and Staci Langham
SCCA Pro Racing's Topeka office hired Scott Clatterbuck as business manager and Staci Langham series administrator. Clatterbuck is responsible for the business side of SCCA Pro Racing, including the budgets for each of the road-racing series managed or sanctioned by the organization. This is a new position for SCCA Pro Racing, and Clatterbuck started in April. Langham will provide customer service to teams, drivers and series officials, answering questions about licensing procedures, event registration and other needs. Prior to coming to SCCA Pro Racing, Langham served as office manager for the National Association of Trailer Manufacturers.

Tire Rack Named Official Tire and Wheel Supplier to Motor Trend and Automobile Magazine
Source Interlink Media announced that Tire Rack is the official tire and wheel supplier to both Motor Trend and Automobile magazine. As part of the arrangement, Tire Rack will be the official “go-to” company on tires and wheels for the two brands, providing tire industry expertise and product support, as well as access to Tire Rack’s test facility. Tire Rack will also assist each of the brands during testing for their annual “of the Year” awards, including Motor Trend’s Car, Truck and Sport/Utility of the Year and Automobile magazine’s All-Stars and Automobile of the Year. Most recently, Tire Rack provided technical assistance for a major performance test that will appear in the November issue of Motor Trend. Additionally, the Automobile magazine staff visited Tire Rack’s test track at its corporate headquarters, where they learned which tires were best suited for the daily driving habits and performance goals of the brand’s long-term test fleet. Source Interlink stated that the partnership with Tire Rack will not affect the unbiased reviews for which Motor Trend and Automobile magazine are known.

Gunnar Smith and Josh Forster were both promoted to specialty account representatives for R&R Marketing Consultants Inc.

R&R Marketing Consultants Inc. Promotes Gunnar Smith and Josh Forster to Specialty Account Representatives
R&R Marketing Consultants Inc. in South San Francisco, California announced that Gunnar Smith and Josh Forster were both promoted to the position of specialty account representative. According to the company, Smith and Forster both started with R&R as service representatives and have grown in their abilities and proven their commitment to excellence. The company also stated that it believes that developing the skill set of its staff and creating internal promotion opportunities are key components to its long-term success.

Kelley Blue Book Hires Michele Everett as Advertising Sales Manager
Kelley Blue Book hired Michele Everett as the new advertising sales manager for Kelley Blue Book's www.kbb.com website. According to the company, Everett was hired to support the company's new advertising initiative that helps aftermarket companies directly connect with the 40% of www.kbb.com's visitors that consider themselves do-it-yourselfers. Everett will represent www.kbb.com to sell automotive aftermarket industry opportunities, build agency relationships and create both national and regional advertising programs on behalf of the company.

Mitchell 1 Names Frank Adkins 2011 Educator of the Year
Mitchell 1 announced that Frank Adkins of Greenwood, Delaware, was named the 2011 Educator of the Year during the North American Council of Automotive Teachers (NACAT) Conference held recently at Red River College in Winnipeg, Manitoba, Canada. Mitchell 1 recognizes one of the nation’s top teachers for excellence in automotive repair instruction each year. Adkins was presented with a check for $500 and a recognition certificate. He will also receive a one-year, complimentary subscription to Mitchell 1’s popular OnDemand5.com for the school where he teaches.

	Randy McCoy (left) of Randy’s Tire was the grand prize winner of a custom ’72 Chevelle SS454 in the Restore Your Ride Sweepstakes. McCoy was presented the keys to his new vehicle by NASCAR Sprint Cup driver Mark Martin.

Randy McCoy Takes Home ’72 Chevelle Through CARQUEST and KYB Shocks Restore Your Ride Sweepstakes
CARQUEST Auto Parts and KYB Shocks & Struts announced that Randy McCoy of Randy’s Tire in Lugoff, South Carolina, was the grand prize winner of a custom ’72 Chevelle SS454 in the Restore Your Ride Sweepstakes. McCoy was presented the keys to his new vehicle by NASCAR Sprint Cup driver Mark Martin at a presentation in July at the CARQUEST Auto Parts store in Lugoff. The KYB Shocks & Struts Restore Your Ride Sweepstakes was exclusively for professional customers of CARQUEST Auto Parts. For each KYB shock or strut purchased from a CARQUEST store between February 1, 2011, and April 30, 2011, professional customers earned entries to win either the grand prize ’72 Chevelle or other great prizes, including three $5,000 Visa gift cards, 20 $500 Visa gift cards or 500 Restore Your Ride wall clocks. A complete list of winners can be found online at www.kybchevelle.com.

California/Nevada/Arizona Automotive Wholesalers Association (CAWA) to Install New Officers
California/Nevada/Arizona Automotive Wholesalers Association (CAWA) will install new officers during its annual meeting in Las Vegas, October 30. The following individuals will serve as officers for the 2012 year: Chair of the Board, Steve Sharp, WORLDPAC; Vice Chair of the Board, Ed Jimenez, Riebe’s Auto Parts; Treasurer, Ron Cannon, Charleston Auto Parts; Secretary, Ron Aparicio, Walker Products; and Immediate Past Chair of the Board, Mary Davis, NGK Spark Plugs (U.S.A.) Inc.

MGP Caliper Covers Adds Distributors Atech Motorsports, Motorstate Distribution and Grand West Enterprises
MGP Caliper Covers continues added distribution through Atech Motorsports, Motorstate Distribution and Grand West Enterprises. MGP Caliper Covers, officially licensed by Ford Motor Company and General Motors, has applications for more than 500 vehicles, with additional applications being added each week.

Just about 40 Corvettes, from classics to late-models, made the trip to Las Vegas last year for the 2010 SEMA Show. Check out the Corvette photo gallery on www.enjoythedrive.com.

The vehicle photo gallery on www.enjoythedrive.com features more than 2,000 vehicles on display for the 2010 SEMA Show.

Just about 40 Corvettes, from classics to late-models, made the trip to Las Vegas last year for the 2010 SEMA Show. Check out the Corvette photo gallery on www.enjoythedrive.com.

The vehicle photo gallery on www.enjoythedrive.com features more than 2,000 vehicles on display for the 2010 SEMA Show.

 

	Team Falken Tire took top honors in the GT class at Mid-Ohio for the first time in the performance tire manufacturer’s three-year ALMS career.

Falken Tire Weathers Perfect Storm
Declaring “perseverance pays off,” Team Falken Tire survived the storm that hit Mid-Ohio Sports Car Course 30 minutes before the finish and took top honors in the GT class for the first time in the performance tire manufacturer’s three-year ALMS career.

 Derrick Walker, Falken’s ALMS team manager, made the comment after previously expressing confidence in Falken’s capability at Mid-Ohio—a track he knows very well from years of competing as a manager and owner of IndyCar teams. 



Credit also went to Falken’s two team drivers, Porsche works driver Wolf Henzler, and his partner Bryan Sellers, who persevered through the race on a track notoriously tough on tires. Sellers qualified ninth and expressed disappointment with the position, considering Falken has finished in fifth place the last two races. However, Sellers started the race and started moving forward until he was hit from behind by the #04 Ford GT, which dropped the Porsche to 12th. The veteran driver fought hard and turned the car over to his teammate in 10th. Henzler entered the race and gradually moved to seventh place in GT, remaining there for a good portion of the race.

When the green came back out, Henzler immediately jumped two positions to fifth, though heavy rain followed, prompting a second yellow flag. However, it didn’t remain yellow for long, and when the green fluttered again, Henzler drove from fifth to first in a single lap.
 


ALMS officials decided with 10 minutes to go to red flag the race as the rain showed no signs of letting up, and Team Falken Tire took the win, earning its first podium and victory.



Besides the first-place finish, Falken Tire enjoyed a great fan weekend as it partnered with the Austin Hatcher Foundation for a “Racer Pack” giveaway. 


Mid-Ohio Sports Car Course marked the midway point of the ALMS season. Round 6 is in two weeks at Road America in Wisconsin, then a new street course in Baltimore, September 2–3, with a fast trek to the West Coast for the annual visit to Monterey and Mazda Raceway Laguna Seca, September 15–16, wrapping up with the season finale at Petit Le Mans at Road Atlanta, September 28–October 1.

To learn more about the American Le Mans team, visit www.wegetyougoing.com.

 

The JaguarRSR duo of XKRs successfully took the checkered flag in last weekend's Mid-Ohio Sports Car Challenge.

JaguarRSR Takes Checkered Flag at Mid-Ohio
From one extreme to another the JaguarRSR duo of XKRs successfully took the checkered flag in last weekend's dry then wet Mid-Ohio Sports Car Challenge. Under sunny skies and hot temperatures, the green flag dropped kicking off round five of the 2011 American Le Mans Series presented by Tequila Patron. After qualifying the car 12th in the GT field, PJ Jones drove the #98 JaguarRSR XKR GT for the first stint.

Jones raced through the twists and turns of the 2.258-mile road course for almost one hour and 30 minutes, after which he came in for a full-service stop. He handed the car over to his American teammate Rocky Moran Jr. and, shortly after, the weather took a turn for the worst. A big cell came right over the Lexington, Ohio, area making the remainder of the race quite a show.

With 10 minutes to go, the track was red flagged and as the clock winded down, it wasn't long after the checkered flag was waved. The #98 car finished 11th in class. After Bruno Junqueira qualified the car 11th on the GT grid, Ken Wilden took the green flag. By Lap 3, he had moved into the top 10.

At just about the hour marker the Canadian came in to serve his penalty, which held him in the box for 60 seconds. Then went back out for a few more laps before returning to pit lane for full service and a driver change to Junqueira. The Brazilian took it to the finish line. The #99 car finished just behind its counterpart, 12th in GT field.

Round Six of the American Le Mans Series, the Road Race Showcase, will be held at Road America, in Elkhart Lake, Wisconsin, on Saturday, August 20.

 

Cameron Steele and Chad George won at the Lucas Oil off-road race Sunday night at Glen Helen Raceway for their first wins of the season.

Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas
Yokohama Tire Corp. collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7, at Glen Helen Raceway near San Bernardino, California. Longtime Yokohama-sponsored racer Cameron Steele captured his first Lucas Oil race of the season in the Pro Lite Class, as did Chad George, who took the title in the Super Lites Class. Steele and George won on off-the-shelf Yokohama Geolandar A/T-S tires.

Steele is a veteran off-road Trophy Truck class racer who has won championships in SCORE and SNORE. The two-time SCORE Person of the Year and TV commentator said the Yokohama tires were a big factor in helping drive his #16 Stronghold 300hp Ford Pro Lite Unlimited truck to victory.

The Lucas Oil Off Road Racing Series is a 16-race series, which combines the Midwest tradition of short course off-road racing with a West Coast influence. The next LOORRS event is September 24–25, Speedworld Off-Road Park in Surprise, Arizona. Visit www.lucasoiloffroad.com for details.

 

	Team Falken Tire took top honors in the GT class at Mid-Ohio for the first time in the performance tire manufacturer’s three-year ALMS career.

Falken Tire Weathers Perfect Storm
Declaring “perseverance pays off,” Team Falken Tire survived the storm that hit Mid-Ohio Sports Car Course 30 minutes before the finish and took top honors in the GT class for the first time in the performance tire manufacturer’s three-year ALMS career.

 Derrick Walker, Falken’s ALMS team manager, made the comment after previously expressing confidence in Falken’s capability at Mid-Ohio—a track he knows very well from years of competing as a manager and owner of IndyCar teams. 



Credit also went to Falken’s two team drivers, Porsche works driver Wolf Henzler, and his partner Bryan Sellers, who persevered through the race on a track notoriously tough on tires. Sellers qualified ninth and expressed disappointment with the position, considering Falken has finished in fifth place the last two races. However, Sellers started the race and started moving forward until he was hit from behind by the #04 Ford GT, which dropped the Porsche to 12th. The veteran driver fought hard and turned the car over to his teammate in 10th. Henzler entered the race and gradually moved to seventh place in GT, remaining there for a good portion of the race.

When the green came back out, Henzler immediately jumped two positions to fifth, though heavy rain followed, prompting a second yellow flag. However, it didn’t remain yellow for long, and when the green fluttered again, Henzler drove from fifth to first in a single lap.
 


ALMS officials decided with 10 minutes to go to red flag the race as the rain showed no signs of letting up, and Team Falken Tire took the win, earning its first podium and victory.



Besides the first-place finish, Falken Tire enjoyed a great fan weekend as it partnered with the Austin Hatcher Foundation for a “Racer Pack” giveaway. 


Mid-Ohio Sports Car Course marked the midway point of the ALMS season. Round 6 is in two weeks at Road America in Wisconsin, then a new street course in Baltimore, September 2–3, with a fast trek to the West Coast for the annual visit to Monterey and Mazda Raceway Laguna Seca, September 15–16, wrapping up with the season finale at Petit Le Mans at Road Atlanta, September 28–October 1.

To learn more about the American Le Mans team, visit www.wegetyougoing.com.

 

The JaguarRSR duo of XKRs successfully took the checkered flag in last weekend's Mid-Ohio Sports Car Challenge.

JaguarRSR Takes Checkered Flag at Mid-Ohio
From one extreme to another the JaguarRSR duo of XKRs successfully took the checkered flag in last weekend's dry then wet Mid-Ohio Sports Car Challenge. Under sunny skies and hot temperatures, the green flag dropped kicking off round five of the 2011 American Le Mans Series presented by Tequila Patron. After qualifying the car 12th in the GT field, PJ Jones drove the #98 JaguarRSR XKR GT for the first stint.

Jones raced through the twists and turns of the 2.258-mile road course for almost one hour and 30 minutes, after which he came in for a full-service stop. He handed the car over to his American teammate Rocky Moran Jr. and, shortly after, the weather took a turn for the worst. A big cell came right over the Lexington, Ohio, area making the remainder of the race quite a show.

With 10 minutes to go, the track was red flagged and as the clock winded down, it wasn't long after the checkered flag was waved. The #98 car finished 11th in class. After Bruno Junqueira qualified the car 11th on the GT grid, Ken Wilden took the green flag. By Lap 3, he had moved into the top 10.

At just about the hour marker the Canadian came in to serve his penalty, which held him in the box for 60 seconds. Then went back out for a few more laps before returning to pit lane for full service and a driver change to Junqueira. The Brazilian took it to the finish line. The #99 car finished just behind its counterpart, 12th in GT field.

Round Six of the American Le Mans Series, the Road Race Showcase, will be held at Road America, in Elkhart Lake, Wisconsin, on Saturday, August 20.

 

Cameron Steele and Chad George won at the Lucas Oil off-road race Sunday night at Glen Helen Raceway for their first wins of the season.

Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas
Yokohama Tire Corp. collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7, at Glen Helen Raceway near San Bernardino, California. Longtime Yokohama-sponsored racer Cameron Steele captured his first Lucas Oil race of the season in the Pro Lite Class, as did Chad George, who took the title in the Super Lites Class. Steele and George won on off-the-shelf Yokohama Geolandar A/T-S tires.

Steele is a veteran off-road Trophy Truck class racer who has won championships in SCORE and SNORE. The two-time SCORE Person of the Year and TV commentator said the Yokohama tires were a big factor in helping drive his #16 Stronghold 300hp Ford Pro Lite Unlimited truck to victory.

The Lucas Oil Off Road Racing Series is a 16-race series, which combines the Midwest tradition of short course off-road racing with a West Coast influence. The next LOORRS event is September 24–25, Speedworld Off-Road Park in Surprise, Arizona. Visit www.lucasoiloffroad.com for details.

	Of the buyers attending the 2011 Show, 27% indicated that they're interested in products specifically targeting the restoration/vintage market segment.

The SEMA Show is a worldwide automotive specialty-products trade event that attracts more than 100,000 industry leaders and professionals each year and covers the entire realm of the specialty-equipment industry.

The Show is comprised of 13 categories: Business Services; Global Tire Expo—Powered by TIA; Hot Rod Alley; Mobile Electronics & Technology; Collision Repair & Refinish; Powersports & Utility Vehicles; Racing & Performance; Restoration Marketplace; Restyling & Car Care Accessories; Tools & Equipment; Trucks, SUVs and Off-Road; Wheels & Accessories; and OEM.

Each of the sections will be highlighted in SEMA eNews from now leading up to the Show, November 1–4, in Las Vegas. This week's spotlight is on the Restoration Marketplace, which is located in the Central Hall of the Las Vegas Convention Center, next to Hot Rod Alley and near the Racing & Performance section.

The restoration market includes the products and services used in returning vehicles, typically classics, to their originally manufactured or showroom condition. Many of these products are refurbished original parts, others are salvaged parts and some are reproductions. According to the 2011 SEMA Market Report, the restoration niche leveled off in 2010 after two years of decline, hitting $1.40 billion in sales at the retail level.

The study also shows that specialty-product outlets, automotive chains and mail-order companies account for the majority of restoration accessory sales. In addition, restoration enthusiasts utilize the Internet for parts information and purchases but also rely on traditional catalog mail order.

Vehicles in the restoration market typically consist of antiques manufactured prior to 1920, domestic vehicles manufactured from 1920 to World War II and post-World War II domestic vehicles and foreign vehicles. However, the term "restoration" is not restricted to only original or reproduction parts. The companies within the industry have come to embrace "restomods," which can be simply defined as restoration plus modification. Restomods use techniques or parts to improve performance or appearance that were not authentic to a vehicle's original version.

Currently, total buyer registrations for the 2011 SEMA Show are up by nearly 43%, when compared with the same time period in 2010. Of the buyers attending the 2011 Show, 27% indicated that they're interested in products specifically targeting the restoration/vintage market segment. That's nearly a 52% increase compared to the same time frame in 2010.

There are currently 63 companies exhibiting in the Restoration Marketplace section. Check out all of the exhibitors and the floorplan for the Restoration Marketplace at the 2011 SEMA Show.

Read more about the restoration products on display at the 2010 SEMA Show, as well as the current tends and state of the market from the view of experts in the industry in the August issue of SEMA News.

For an additional breakdown of the market, its products and the impact of restomods, follow this link.

Still haven't registered for the 2011 SEMA Show? Buyers are encouraged to start the process at www.SEMAShow.com by clicking on the "Attend Show" link on the homepage.

Want to exhibit at the 2011 SEMA Show? Visit www.SEMAShow.com for complete details, or get your booth today at www.SEMAShow.com/buyabooth.

	Of the buyers attending the 2011 Show, 27% indicated that they're interested in products specifically targeting the restoration/vintage market segment.

The SEMA Show is a worldwide automotive specialty-products trade event that attracts more than 100,000 industry leaders and professionals each year and covers the entire realm of the specialty-equipment industry.

The Show is comprised of 13 categories: Business Services; Global Tire Expo—Powered by TIA; Hot Rod Alley; Mobile Electronics & Technology; Collision Repair & Refinish; Powersports & Utility Vehicles; Racing & Performance; Restoration Marketplace; Restyling & Car Care Accessories; Tools & Equipment; Trucks, SUVs and Off-Road; Wheels & Accessories; and OEM.

Each of the sections will be highlighted in SEMA eNews from now leading up to the Show, November 1–4, in Las Vegas. This week's spotlight is on the Restoration Marketplace, which is located in the Central Hall of the Las Vegas Convention Center, next to Hot Rod Alley and near the Racing & Performance section.

The restoration market includes the products and services used in returning vehicles, typically classics, to their originally manufactured or showroom condition. Many of these products are refurbished original parts, others are salvaged parts and some are reproductions. According to the 2011 SEMA Market Report, the restoration niche leveled off in 2010 after two years of decline, hitting $1.40 billion in sales at the retail level.

The study also shows that specialty-product outlets, automotive chains and mail-order companies account for the majority of restoration accessory sales. In addition, restoration enthusiasts utilize the Internet for parts information and purchases but also rely on traditional catalog mail order.

Vehicles in the restoration market typically consist of antiques manufactured prior to 1920, domestic vehicles manufactured from 1920 to World War II and post-World War II domestic vehicles and foreign vehicles. However, the term "restoration" is not restricted to only original or reproduction parts. The companies within the industry have come to embrace "restomods," which can be simply defined as restoration plus modification. Restomods use techniques or parts to improve performance or appearance that were not authentic to a vehicle's original version.

Currently, total buyer registrations for the 2011 SEMA Show are up by nearly 43%, when compared with the same time period in 2010. Of the buyers attending the 2011 Show, 27% indicated that they're interested in products specifically targeting the restoration/vintage market segment. That's nearly a 52% increase compared to the same time frame in 2010.

There are currently 63 companies exhibiting in the Restoration Marketplace section. Check out all of the exhibitors and the floorplan for the Restoration Marketplace at the 2011 SEMA Show.

Read more about the restoration products on display at the 2010 SEMA Show, as well as the current tends and state of the market from the view of experts in the industry in the August issue of SEMA News.

For an additional breakdown of the market, its products and the impact of restomods, follow this link.

Still haven't registered for the 2011 SEMA Show? Buyers are encouraged to start the process at www.SEMAShow.com by clicking on the "Attend Show" link on the homepage.

Want to exhibit at the 2011 SEMA Show? Visit www.SEMAShow.com for complete details, or get your booth today at www.SEMAShow.com/buyabooth.